Looking for shortcuts and easy hacks to crush your marketing goals this year?
If you are serious about marketing your product and making sales, then you should look into QR Codes to keep up with the times. This year, all the big brands are taking advantage of these 5 simple hacks you need to know about.
What is this one big secret with the Online QR Code Generator that has led to their success?
Clever product marketing with QR Codes
Back in the day, QR Codes were used for tracking product inventory as an upgrade to the even older barcodes. They can conatin quite a bit of information. Although the initial use was tracking products, nowadays there are so many more opportunities. Everybody is using them in marketing & sales. Let’s dive in to see how the experts are doing it.
#1 Build a new target group with QR Codes
You want to start focusing on Dynamic QR Codes. There are so many benefits to these types of codes. Please avoid plain old static QR Codes like the plague. Your bank account will thank you later.
The first and main one is that you can always edit your content later. Maybe you already printed out all your ads, but now you have a new landing page. How much would that cost to replace?
Secondly – this trick is mostly used by the most successful online marketers. Did you know you can actually retarget and create lookalike audiences from physical leads? All you need for this is to get them to an online page you control and Although not many offer this, only the best QR Code generator will allow you to add a Facebook pixel and Google Analytics tags.
This last one is so powerful, yet not too many entrepreneurs or businesses are taking advantage of this clever hack.
#2 Use a custom QR design to drive conversions
Please stop using the black on white QR Codes! We are not living in 1994 (yes, QR Codes were already available then).
It is always sad to see a nice brand with good design that just slaps an ugly boxy QR Code on their products that doesn’t match at all. Nowadays you can customize the colors and shape of QR codes, even add a custom frame with a CTA.
If the codes blend seamlessly with your brands image, the scanning and conversion rate will be through the roof. An average study shows a shopping 34.6% increase only based on design and CTA alone. You need to sart Calling The People to Action!
Note: Please always take the QR Code size into consideration. It should be big enough, but not horrifyingly humungous. You can learn about the industry’s best QR Code size standards here.
#3 QR Codes are not just for websites and links
Mostly people just use QR Generators online for creating website and URL link QR codes. Boy, are they missing out though (seriously, BIG TIME!).
Did you know you can get people to send e-mails, connect on Facebook Messenger, Whatsapp – even share business cards? All this, only using QR Codes. It’s rather fascinating really how much engagement you can drive with these little bad boys.
How about getting people to sign up for an e-mail list? Not a problem, Maui Moisture here did just that:
Forming a killer marketing strategy to slay your competitors this season
Attention is the main currency nowadays. This applies for both in the real and digital worlds. The key to success is to create noise for your product and to target your leads in a way that speaks to them. Follow these steps and prepare to bank big!
#4 Market research comes first – ALWAYS
We know that usually marketing begins before the actual launch. But where people usually fail is to start research before marketing. Kind of like driving blindfolded into a brick wall – why would you do that?
The first goal is to determine your audience. What do they respond to? What gets them going? What are they passionate about? Where do they congregate?
The second part is mostly about competitor research. How are they doing things? How can you beat their efforts? Where will you probably suck a whole lot more? How can you compensate for that?
Once we have gotten over our procrastination and dealt with this boring part, we can now start the fun part that all digital marketers live and die for.
#5 Sell the story, not the product
Unless you are selling toilet paper and masks amid the coronavirus rage, chances are the consumer will not care about your product because there is just too much noise.
People don’t want what they need, they want what they desire. (Please go read Seth Godin if you already haven’t). Now, to do this, we need to create a story around your product and brand. How can your product make the customer feel? What kind of consumer emotions are you able to trigger? Why should I care enough to scan your QR Code?
At the end of the process, if you did your storytelling correctly – the customers will sell the product to themselves. And that is the best kind of marketing for those epic high conversion sales.
The problem is however, people are always stuck up their phones. Even in the physical world. True story, I saw this girl walk into a street pole just yesterday. Giving the consumer QR Codes to scan, we can connect with them on a digital level. Because that’s where all the attention is nowadays. Why swim against the river when you can take advantage of your physical locations and start engaging with your customers at the heart of their attention spans.
The best way to grab their attention is to follow AIDA. Grab the customers’ attention, pique their interest, create desire, and follow up with a super sweet looking custom QR Code that has a mindblowing CTA frame around it. Get them triggered and angry if you must, as long as you’re able to get a reaction out of them, you are already halfway there.
Putting it all together
Now that you are familiar with the benefits of QR Codes and how to properly implement them, I think it’s time to take this theory for a spin. I’ts time to take things to the next level and start planning to go live with our new viral marketing hacks.
You can Google around for some of the best QR Code Generators online. Many of them will be paid and many of them will suck (you out of your time and your money). We’re not the ones to toot our own horn, so don’t take our word for it. Do your research, look around, see what you can find. We imply you to take ours for a spin as well and let us know how you think it compares. May the sales be with you!