A business card is a critical marketing tool, which gets your business noticed across different networks as well as events. It contains important business information that is required for contacting or hiring purpose.
Conventionally, storing details of this card after receiving it is a tedious job. This is because the receiver has to type the details for storing in its database. Well, today, the fast-paced Internet era has made it possible to get and save such details quickly. This has been made possible by putting QR codes on business cards to make life easier.
Appearing as a square pattern of black and white dots, a QR code bridges the gap between the offline and the online business. Their popularity is rising day by day among smartphone owners, as the phone itself can easily scan them with one tap to reveal the intended information such as name, address, contact details, and social media links.
Thus, it is more efficient to use QR codes on business cards. Let’s find out about how to use these codes effectively on your business cards.
Making an Effective First Impression with QR Codes on Business Cards
Adding a QR code to a business card is not only for a business purpose but also for a social purpose. This is because it paves a new way of communicating about the offline business to online customers and vice-versa.
It not only adds value but also attracts the attention of several individuals around you. While the card’s conventional value is retained, including a QR code makes it unique. Further, it becomes much more comfortable to decode the encoded information with a single scan. This makes an ever-lasting impression on the viewers.
Top 4 Ways to Use QR Codes on Business Cards
The biggest benefit of these codes on business stationery is directing the viewers wherever you want them to reach. Here are some more benefits of using them.
- Link it to an online job description page such as the one on LinkedIn or Facebook. This is a valuable asset for those who are looking for similar jobs.
- Link it to an online brochure having details of all your products or services on offer, which is just like the online portfolio or gallery.
- Show your creativity. If you are creative, a QR code can take your customers to a page revealing your unique skills or specialties, which is something that the normal printed cards cannot.
- Link the QR code to your resume, white paper, or a monthly letter showing the brand’s progress journey.
Choosing the Right Type of QR Code
A vCard is one of the ideal ways to include contact details on a QR code to be printed on a business card. It is a type of QR code that can hold all the contact details of your company. It is ideal to generate a dynamic vCard, as you can change the URL or information inside even after printing it. This is truly the selling point of these vCard codes.
The vCard format is versatile, as you can use it for exchanging contact data. For instance, you can import it into e-mail apps such as Gmail on phone or transfer to the contacts or address book directly from the smartphone.
Most smartphones or readers can instantly scan QR codes having these cards. After scanning the code with an encoded vCard on your phone, you will automatically see a notification of adding it to the existing contact list. Simply efficient, right?
Further, these contact details will always stay updated and will store as many further details as you like. Each time you edit or add contact details, the vCard is also updated. vCards in dynamic form are also viewable in most browsers.
Designing a QR Code for Your Business Card
There are many online dynamic vCard generators that work for free. They take the type of QR code you want to make (vCard here), allow entering all types of contact details, and then reveal customization options. These options include changing the color scheme, code size, and adding a logo. The size should be 3 x 3 cm, at least for clear visibility.
While you may feel like downloading the code after submitting the contact details, it is worth looking for and using the customization options to give that appealing look. Last, you need to download the code as a vector image such as SVG or EPS for having the best printing quality.