Are you planning to create a poster for your next musical concert or a business conference? Well, there is a great idea to make it interactive and more engaging. Now that you are about to design a poster, consider the idea of adding a QR code to it for linking it to a promo video or a surprise announcement.
Since several decades, posters have been an effective marketing tool. It is not just an art piece but also a medium to share the required information with the masses in the most interesting manner. The art of designing one such poster has gone through several evolutions, right from design to printing.
However, what was not considered is the art of making it interactive instead of making it more visually appealing. This post motivates you to use such codes on your upcoming posters by sharing why and how aspects so that you can maximize the expected marketing output.
Why QR Codes on Posters
A QR code is a 2D barcode holding relevant information in an encoded format. This information can be anything textual or a multimedia file, such as a link to a webpage or online video, contact details, venue coordinates on Google map, coupon codes, or a link to PDF giving event information.
With the advent of QR codes that can contain a logo, different colors, and short but effective Call to Action (CTA), posters can now be interactive. Similarly, with more and more online QR code tools, it has become easy and quick to design your own (custom) QR code.
Further, there is now no need for any special scanner equipment to read or scan such codes on posters. A smartphone or a tablet now can act as a scanner, which simply adds to the overall usage convenience.
Upon scanning the integrated QR code into a poster, the target link or information automatically loads in the smartphone or tablet without any manual intervention. Adding QR codes to posters paves a quick and effortless way of combining printed marketing with the digital one.
This also results in the benefit of less and concise text on a poster, as the code can be linked to multimedia. For example, a QR code on a poster can link to an online video of a product or an upcoming event promo.
Such a poster can just have a colorful background with an appealing image and just 2-3 lines of text. Instead of having a series of images on a poster, the viewers can directly see the full animation or video on their phone while engaging with the topic presented on the poster.
Designing a Poster QR Code
Let’s get started by recalling some real posters having QR code. This gives us an idea of what kind of design goes into and what content should be linked to a QR code.
Do you recall the famous poster of the Coke company, which had a QR code showing a fellow opening a can? Even Starbucks was in the breaking news for their poster having a QR code with coffee beans inside.
It can be observed that the traditional tool was given a new look of a QR code with a logo. So, you too can get started with your own logo in the middle of a QR code you generate using an online free tool. While designing your code, it is wise to focus on the following aspects of customization:
- Color: Do change the typical white and black look to something that aligns with your brand or product/event to be promoted. This will give your poster and code a distinct look in the world of conventional marketing.
- Position: Your QR code should grab the attention of maximum viewers. So, it should be ideally in the middle of the poster.
- Interest-initiating CTA: Just adding ‘Scan for a promo video’ or ‘Scan to Get 20% Off’ to your QR code increase the probability of maximum scans. This is because the viewer now knows what they are going to obtain upon scanning the code.
Finally, test the code (scan it) using a smartphone before you download as a vector (high-resolution) file for printing. Doing so will let you know whether scanning the code is performing the intended action.
Just ensure that you do not end up doing too much of the text or design on your poster. Just maintain the right balance between the poster content and blank space.
So, would you put a QR code on your upcoming poster? Try it and experience the benefits