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How to Create QR Codes for a Small Business?

A bustling small business scene enhanced with QR codes for different use cases
✅ Learn how to create a QR Code for small business.
✅ Discover why small businesses are using QR Codes to promote their products and service

Table Of Contents

A bustling small business scene enhanced with QR codes for different use cases

In an increasingly digital world, QR codes have emerged as a vital tool for businesses of all sizes. For small businesses, in particular, they provide an affordable and efficient method to connect offline customers with online resources. This guide will walk you through the process of creating and implementing QR codes for your small business.

The Benefits of QR Codes for Small Businesses

Customer scanning a QR code with a smartphone and being connected instantly

Immediate Engagement
QR codes instantly connect customer’s smartphone to your online content.

Coins and a price tag next to a QR code, showcasing its affordability

Affordability
Most QR code generators are inexpensive or even partly free.

Variety of items like business cards, product labels, and posters, all showcasing QR codes

Versatility
They can be used on product labels, business cards, promotional materials, and more.

Decide on the Purpose of Your QR Codes

Determine what you want your QR code to achieve. Some common uses for small businesses include:

QR code that links directly to a business website

Link

Linking to your business website or a specific product page.

QR code unveiling special discount offers

Offer

Offering discount codes or special promotions.

QR code as a gateway to customer review platforms

Review

Directing customers to review platforms to leave feedback.

QR code used for sharing contact or event details

Share

Sharing contact details or event information.

QR Codes are easy to use

Nowadays, almost everyone knows how to scan a QR Code. This is especially true if your target audience is 18-35 or near that range. It works well with both millenials and Gen Z. Even for older people, all you need to do is add a CTA (Call to action) frame to a QR Code.

This helps you get your customers online, where they don’t need to be physically present in your location. You will have the opportunity to market to them at any time.

Tip: Did you know that almost 50% of all people worldwide can easily scan a QR Code?

All businesses can use QR Codes

Even if your business is strictly location based, like a gym or restaurant – there are still ways how you can benefit from digital solutions.

Business TypeQR Code PurposeQR Code TypeDescription
Restaurants & CafésDigital MenusMenu QR codeTouchless menu experience eliminating the need for physical menus.
Online ReservationsLink QR codeDirecting customers to a page for smooth table bookings.
PromotionsLink QR codeSpecial deals/discounts for diners who scan QR codes on tables/walls.
Retail StoresProduct InformationBusiness page QR codeQR codes on tags providing details, user reviews, or demo videos.
Loyalty ProgramsLink QR codeDirecting customers to loyalty card sign-ups or exclusive deals.
Contactless PaymentsPayment QR codeQuick and hassle-free checkout experience without physical card swipes.
Service ProvidersBooking/AppointmentsForms QR codeFacilitating online bookings for salons, clinics, etc.
Customer FeedbackFeedback QR codeDirecting clients to feedback forms post-service.
Digital BrochuresPDF QR codeProviding service lists, pricing, or portfolios digitally.
Event OrganizersEvent DetailsEvent QR codeSharing schedules, guest lists, or venue specifics.
TicketingLink QR codeDirecting users to ticket purchasing or e-ticketing pages.
Feedback & SurveysFeedback QR codeCollecting post-event feedback for future improvement.
Local ArtisansOnline PortfoliosPDF QR codeShowcasing past works or designs for potential customers.
Order FormsForms QR codeAllowing customized orders or product selection.
StorytellingYouTube QR codeSharing origin stories or behind-the-scenes glimpses.
Fitness CentersClass SchedulesPDF QR codeInforming members about upcoming sessions or trainers.
Diet & Workout PlansPDF QR codeOffering customizable plans or guidelines for members.
Membership RenewalsPayment QR codeSending reminders and facilitating online renewal processes.

Use the space that you already have

Maximizing existing space to display QR codes can be both cost-effective and efficient for small businesses. Here are four options to consider:

Business card with a QR code on the back

Business Cards

While the front of your business card may feature your name and contact details, the back can be utilized to display a QR code. This can link to your business website, LinkedIn profile, or a special offer. It’s a modern touch to a traditional networking tool.

Product box with a QR code directing to additional resources

Product Packaging

If you sell physical products, your packaging is prime real estate. Embed a QR code to direct customers to usage instructions, product videos, or even loyalty sign-up pages. It’s a way to continue the conversation beyond the point of sale.

Receipt with a QR code leading to additional offers and feedback

Labels and Stickers

After a purchase or service rendered, hand out receipts or invoices with a QR code at the bottom. This can lead to a feedback form, a discount for a future purchase, or even your business’s social media profiles.

A shop or restaurant table with a QR code on it

Window or Door Decals

The entrance to your storefront or office is often underutilized. A decal with a QR code can lead passersby to your opening hours, online reservation system, or the day’s specials. It’s a way to engage even when you’re closed.

These spaces, often overlooked, can be a subtle yet effective method to connect the physical and digital realms of your business. Using them strategically can create a seamless and interactive customer journey.

Grow Your Small Business

Montina shows us how using QR Codes will help grow your small business!

While social media is really powerful, the problem there is that you don’t really own your pages. Never keep all your eggs in one basket as we say at Pageloot. It is worthwhile to invest and diversify into multiple digital channels.

In addition to creating QR codes, we recommend you consider trying out:

What if my clients don’t have a QR Code scanner?

A puzzled client looking at a QR code with a helpful pop-up suggestion next to it

Nowadays, people don’t need to have a 3rd party app anymore to scan a QR Code. Almost all modern smartphones natively support scanning QR Codes in their camera app. There is always the possibility to use a QR Code scanner app if you are interested in saving your QR Code search history for later. This is the one feature that most camera apps don’t offer.

Summary

For small businesses, QR codes offer a unique opportunity to bridge the gap between the physical and digital realms. By understanding how to effectively create and deploy them, small business owners can drive engagement, enhance user experience, and foster customer loyalty.

While it’s true that mainly small businesses use QR Codes for a link, it doesn’t have to stop there. Did you know that you can use QR Codes for feedback forms, images, events, ratings, messages and much more? Whatever your small business is selling – QR Codes have a way to promote it.

Frequently asked questions

Colorful question marks surrounded by QR codes related to different small business operations
Why should a small business use QR codes?

QR codes offer an easy, fast, and touchless way to direct customers to digital content, such as menus, product information, or special offers, enhancing the user experience.

Do I need technical skills to generate QR codes for my business?

Not at all! Many online QR code generators are user-friendly and guide you through the creation process step by step.

How can QR codes boost my small business’s marketing efforts?

QR codes can lead customers to sign up for newsletters, view exclusive promotions, or even follow your social media, making them a versatile tool for expanding your digital reach.

Where should I display QR codes in my small business?

Ideal locations depend on your business type. Restaurants might place them on tables for menu access, retailers on product tags for more information, and service providers on promotional materials to direct clients to booking pages.

About the author

Siim Tiigimägi is the Content Lead at Pageloot. He writes about our innovative QR code generator services. With a profound expertise spanning over 5 years on QR codes, Siim is a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions.

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Share your MP3 files

Upload and display everything you need:

  • Audio files
  • Podcasts
  • Music

Get more scans with frames

Call-to-action frames help your customers interact with the QR Code easily. Try them out!

Add more style with shapes

QR Codes don’t have to be square. Try switching it up to fit your brand’s image.

Add a logo to your QR Code

Make your QR code stand out by adding your logo and brand to it.

Smart App Store redirects

Add your App links to our smart App Store QR Code. The users are redirected based on their device.

Upload an image to a QR Code

Share your images easily. Change any image dynamically within seconds.

Share your PDF files

Upload and display everything you need:

  • Menus & price lists
  • Instructions
  • Any documents

Edit later without printing

Dynamic QR Codes let you change the contents of your QR Code without having to print new ones.

When? Where? Track your QR Code scans

Discover which of your QR Codes receive the most scans and what excites your clients the most.

Print ready files available

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Make it your own

Get more scans by creating awesome QR Codes with different colors, logos and call-to-action frames.