50% From All Plans is Donated to Ukraine! Flag: Ukraine on Apple iOS 14.6

-50% Discount From Pricing Plans! 

Sorry! Offer ended.

All created QR codes are working as intended.
We are currently updating our application with new awesome features! Stay tuned.

How to Use QR Codes on Newspapers and Magazines?

Best QR Code Generator for Newspapers and Magazines - Pageloot

Table Of Contents

Best QR Code Generator for Newspapers and Magazines - Pageloot

These days, it is obvious to have a website and use online marketing tools for drives sales for your business. However, this does not mean that the offline tools of marketing are less effective or have lost their importance.

Even today, for several businesses, especially in industries such as food, education, publishing, and retail; the conventional print media such as magazines and newspapers are yet widely in use. They still are one of the critical marketing channels.

It is true that the arrival of the Internet, LEDs, and smartphones have shifted the interest of consumers from the printed mediums to the digital ones. While newspapers have yet not lost their effectiveness, magazines are gaining their popularity back since a few years.

So, now, the question is how to get the magazines and newspapers audience for the currently lucrative online content/business. Well, for this, the trendiest, easiest, cost-effective, and the most effective solution is printing a QR code in the adverts given in a newspaper or a magazine.

The traditional media has started embracing these codes. Many newspapers and magazines have started printing these codes in their ads section to regain their status in the market. Big brands such as Cox & Kings, LG, and DHFL have started giving ads with QR codes in newspapers and magazines.

Upon scanning these codes using smartphones, the readers are directed to an online link sharing some interesting information or exclusive offers. This post reveals how to use these codes effectively in the ads of these print media.

Why Use QR Codes in Newspapers and Magazines?

Well, these print media are perhaps the most reliable ways of using QR codes for marketing campaigns. There are two main reasons that justify the same. First, the readers of this media invest enough time in going through the medium. This is something that digital users do not do, as they usually tend to skim.  

Second, unlike the codes on other marketing media such as flyers, newspapers and magazines have sufficient space to describe what a QR code can do or how should one use it. In case of flyers, there is limited space. Thus, it is challenging there to get the attention span of customers to use or scan the code.

How to Use QR Codes in Magazines and Newspapers to Increase My Online Traffic?

Creating and customizing a QR code is actually easy due to several free online tools available for the same. It does not even take 10 minutes to do so.

However, just creating and printing a QR code in a newspaper or a magazine is not what you have to do. You actually need to make it effective at the time of creating it. Here is how:

  • Create a code that is visually stunning and tailored to represent the brand. Do not stick to that typical black and white look, which is falsely believed to be for inventory management. Rather, consider applying your brand colors to the code and a logo in the middle. Such a tailored look is likely going to gain you a greater number of scans.
  • Consider adding a small call-to-action line informing what the readers will get upon scanning. Doing so will definitely motivate them to scan the code. The action can be visiting a website, viewing a video, subscribing to a campaign or an event, giving feedback, or viewing specifications. It can be even to buy something at a discounted rate offered only through the code scanning.
  • The link that you will be embedding into the QR code should be optimized for viewing on the mobile. Otherwise, there is no point in including a scannable QR code. Most readers will be using their smartphones for scanning the code. You simply cannot afford to have a high bounce rate, right?
  • Place the QR code in the newspaper or magazine ad such that it easily comes into the focus of the reader. For example, you can place it in the middle or bottom of the ad but not at its corners.
  • Consider tracking the scanning action to know how effective your QR code campaign was. For this, you need a QR creator tool online that allows tracking it by date, location, and gadget.


QR codes in newspapers and magazines truly enable you to drive offline customers to online content. It is like a bridge between the traditional media and the digital world. So, why not get started today?

About the author

Siim Tiigimägi is the Content Lead at Pageloot. He writes about our innovative QR code generator services. With a profound expertise spanning over 5 years on QR codes, Siim is a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions.

Learn more about
Modern QR code technique for email sign-ups

How to Collect emails

A selection of professionally designed business cards featuring integrated QR codes

Make QR Codes for Business Cards

Create a Real Estate QR Code

QR Codes for Real Estate

Table Of Contents

✅ The #1 Solution for QR Codes

If you need to create QR Codes online, you can Make a QR Code right here for free!
Pageloot is the #1 Go-To Solution to create and scan QR Codes.



Trusted by top brands
Create & Scan QR Codes

Free 14-day trial. No credit card required.

See More QR Codes

QR Codes on Stationery

Make QR Codes for Events

QR Codes for Attendace Tracking

QR Codes for Attendance Tracking

How to turn links into qr codes

Convert URL to QR Code

Share your MP3 files

Upload and display everything you need:

  • Audio files
  • Podcasts
  • Music

Get more scans with frames

Call-to-action frames help your customers interact with the QR Code easily. Try them out!

Add more style with shapes

QR Codes don’t have to be square. Try switching it up to fit your brand’s image.

Add a logo to your QR Code

Make your QR code stand out by adding your logo and brand to it.

Smart App Store redirects

Add your App links to our smart App Store QR Code. The users are redirected based on their device.

Upload an image to a QR Code

Share your images easily. Change any image dynamically within seconds.

Share your PDF files

Upload and display everything you need:

  • Menus & price lists
  • Instructions
  • Any documents

Edit later without printing

Dynamic QR Codes let you change the contents of your QR Code without having to print new ones.

When? Where? Track your QR Code scans

Discover which of your QR Codes receive the most scans and what excites your clients the most.

Print ready files available


Want to download your QR Codes in HD resolution? Get vector or pixel formats that are ready to be printed.

Please wait. Your QR Code is loading... loading...

Make it your own

Get more scans by creating awesome QR Codes with different colors, logos and call-to-action frames.