Pageloot

50% From All Plans is Donated to Ukraine! Flag: Ukraine on Apple iOS 14.6

-50% Discount From Pricing Plans! 

Days
:
:
Sorry! Offer ended.

All created QR codes are working as intended.
We are currently updating our application with new awesome features! Stay tuned.

Beginners Guide to QR Codes For Products and Packaged Goods

QR Codes for Packaged Goods
✅ Learn how to make a QR Code for product packages.
✅ Using QR Codes gives customers more information about your product!

Table Of Contents

QR Codes for Packaged Goods

Let’s assume that your business is already popular for its consumer products on offer. However, for a few months, a rival company is giving you a tough competition by selling similar products. An apparent reason is quite clear that more customers are getting engaged in your rival company’s products.

Obviously, there has to be a reason for this sudden engagement shift. So now, what will be your strategy? Well, it will be obviously of increasing customer engagement. However, what you will do for that?

Your products are of top quality, customer support is top-notch, and prices are also within the affordable range. So, what else is required? Well, all these pros may help increase sales but not customer engagement.

It is this engagement that is required to build a lasting relationship by building trust and loyalty. So, you will have to think of ideas that can increase engagement. A proven, trendy, and versatile way of doing so is to use QR codes on your packaged goods.   

Have you ever seen a square box with some pattern in black and white on McDonald’s burger boxes? Do you know where the customers were taken upon scanning the code? Well, they were taken to a mobile-optimized website where nutritional information was specified. Isn’t that interesting and engaging?

What if this site is shared with several other burger fans? Well, the brand can expect more customers apart from increased engagement. That’s the power of using QR codes on your packaged products.

What You Can Share via QR Codes?

Well, there are ample of things to share in the most interesting way if you choose to use QR codes on your packages. Here are some of the most engaging ways:

  • Providing product-based useful information such as nutritional split-up in case of a food item.
  • Sharing a video or an infographic of how to use the product or how the product works.
  • Sharing feedback/rating forms so that customers can instantly share their experiences or reviews.  
  • Providing discount codes, gift cards, promo codes for next purchases.
  • Allowing free but interesting downloads related to the product such as a free music CD if the product brought is a music player.
  • Allowing customers to register for an upcoming event, new product release video, or so on. This way your customers will stay more engaged while you get more customers for future loyalty sales.
  • Sharing a promo video of an upcoming new product that you cannot introduce in a commercial.
  • Sharing some product tips, dos and don’ts, and warnings. 
  • Tracking which outlets are vending more of your products to know which one selling more and where efforts are required.
  • Revealing a list of supporting products or accessories.
  • Sharing secrets such as the least known uses of the product. 
  • Announcing prizes or sweepstakes.

On Which Packaging You Can Use QR Codes?

In any industry, mostly, there are three types of packages involved, which are as follows:

Primary: Contains the product and is usually made up of metal, paper, cardboard, plastic, or glass. On this package, it is wise to use QR codes, as the consumers tend to preserve it for a long time. Consider adding a QR code that shows a video of how to use the product or sharing the product with their social media fans.

Secondary: It is in addition to the primary packaging for supporting it. For example, a container holding 5 strips of 10 tablets each. Here, too, you can use QR codes to invite them to a sweepstake or a coupon code.

Tertiary: It is used to keep a set of products together. Examples include cartons and consumer plastic bags. It is used chiefly for transporting but you can print QR codes on it and take whoever who scans them to your official company’s website so that they can know more about it.

How to Create QR Codes?

There are many online QR code generators that can create a customized QR code for your packaging. All you have to do is specify the type as per the content format to be linked (video, PDF, image, website) and specify the link. For customization, the options are likely to vary from one generator to another.

For example, some online tools will allow adding a logo in the middle, adjusting the size, changing the shape of the corners to curved, and changing the background and foreground color.

Finally, you can download the code as a vector image or a PDF file so that you get the finest print quality when you submit it for printing.

Conclusion

So, would you now add a QR code to your consumer packages? Try it and see!

About the author

Siim Tiigimägi is the Content Lead at Pageloot. He writes about our innovative QR code generator services. With a profound expertise spanning over 5 years on QR codes, Siim is a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions.

Category
Learn more about
Make a QR Code for Giveaway Coffee

QR Codes for Giveaway Contests

How to use QR Codes for Dropbox

QR Codes for Dropbox

How to use a QR code scanner

How Does it Work QR Code Scanner

Table Of Contents

If you need to create QR Codes online, you can Make a QR Code right here for free!
Pageloot is the #1 Go-To Solution to create and scan QR Codes.

QF-03

blog-gen

Trusted by top brands
Make a Product QR Code

Free 14-day trial. No credit card required.

See More QR Codes

An elegant business card featuring a QR code and landing page preview

QR Codes on Business Cards

A QR code for a Cafe menu

QR Codes for Cafes

How to get IG QR code and how to post a QR code on Instagram

Make QR Codes for Instagram

How to create a payment QR Code

QR Codes for Payments

Menu

Share your MP3 files

Sign up to create PDF QR codes

Upload and display everything you need:

  • Audio files
  • Podcasts
  • Music
sign up to create an audio mp3 QR code

Get more scans with frames

Sign up to add more frames to your QR codes

Call-to-action frames help your customers interact with the QR Code easily. Try them out!

Sign up to add more frames to your QR codes

Add more style with shapes

Signup to create more shapes

QR Codes don’t have to be square. Try switching it up to fit your brand’s image.

Signup to create more shapes

Add a logo to your QR Code

Sign up to add your logo to QR codes

Make your QR code stand out by adding your logo and brand to it.

Sign up to add your logo to QR codes

Smart App Store redirects

Sign up to create an app store QR code

Add your App links to our smart App Store QR Code. The users are redirected based on their device.

Sign up to create an app store QR code

Upload an image to a QR Code

Sign up to create image QR codes

Share your images easily. Change any image dynamically within seconds.

Sign up to create image QR codes

Share your PDF files

Sign up to create PDF QR codes

Upload and display everything you need:

  • Menus & price lists
  • Instructions
  • Any documents
Sign up to create PDF QR codes

Edit later without printing

Sign up to edit your QR codes without printing again

Dynamic QR Codes let you change the contents of your QR Code without having to print new ones.

Sign up to edit your QR codes without printing again

When? Where? Track your QR Code scans

Sign up to track your QR codes

Discover which of your QR Codes receive the most scans and what excites your clients the most.

Sign up to track your QR codes

Print ready files available

Sign up to create vector QR codes like PDF and SVG

.EPS, .PDF, .SVG

Want to download your QR Codes in HD resolution? Get vector or pixel formats that are ready to be printed.

Sign up to create vector QR codes like PDF and SVG

Please wait. Your QR Code is loading... loading...

Make it your own

Sign up to save your QR code for later

Get more scans by creating awesome QR Codes with different colors, logos and call-to-action frames.

Sign up to save your QR code for later