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Embed Images in QR Codes – How To Make QR Codes That Look Like Pictures?

Main article image showing an example of a QR code with an embedded image
✅ Embed images in QR codes to catch more attention.
✅ Create QR codes that look like images!

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Main article image showing an example of a QR code with an embedded image

Ever wondered how to make your QR codes more engaging? One innovative way is to embed images in your QR codes. This method not only makes your QR codes visually appealing but also enhances the overall user experience. Let’s delve into how you can create a QR code with an embedded image and why it’s worth considering.

What is an embedded image in a QR code?

Illustration explaining what an embedded image in a QR code is

An embedded image in a QR code refers to the inclusion of a graphical element, often a logo or icon, within the QR code itself. This adds a visual element to the QR code, making it more recognizable and often more engaging for the user. The embedded image usually sits at the center or is strategically placed so as not to interfere with the QR code’s scannability. Learn more about QR code error correction here.

This type of QR code is sometimes referred to as a “custom QR code” or “branded QR code,” as it allows brands to incorporate their logo or other distinguishing features. However, it’s essential to ensure that the embedded image does not compromise the QR code’s functionality. Most modern QR code generators have features that allow you to embed images without affecting the QR code’s scannability.

Why Embed Images in QR Codes?

Illustration showing unique embedded image QR codes among standard QR codes

🌟 Stand Out from the Crowd

Traditional black and white QR codes can be boring. Embedding an image gives your QR code a unique look that grabs attention.

Graphical representation showing an increase in scan rates with embedded image QR codes

📈 Increase Scan Rates

An attractive and creative QR code can invite more scans, thereby increasing user engagement.

A QR code with an embedded company logo for branding

🎨 Add Branding

Incorporate your brand’s logo or colors to make the QR code distinctly yours.

How to Embed an Image in a QR Code?

A user interface of a QR code generator being opened on a computer screen

Open the QR Generator

Select an image QR code generator with logo that offers the feature to embed images.

The user interface of a QR code generator with an option for uploading an image for embedding

Upload Your Image

Most QR generators will allow you to upload an image that will be embedded in the middle of the QR code.

Customization options for creating an embedded image QR code in a generator’s interface

Customize and Generate

Apply colors, adjust size, and once you’re happy with how it looks, generate your new QR code.

Note: Not all QR code generators offer the feature to embed images, so choose wisely!

Types of Images to Embed

Type of Embedded ImageIdeal forPros Cons ❌
LogoBrandingHigh RecognitionSize Limitation
IconQuick IdentificationSimplified ExperienceLimited Details
PictureAestheticsVisual AppealMay Hinder Scans

Why Embed Images in QR Codes?

There are several benefits to embedding images in QR codes:

An attractive QR code embedded with a colorful image, drawing attention

Visual Appeal

A well-designed QR code with an embedded image can attract more scans.

A QR code with a company logo embedded in it

Brand Recognition

By embedding your logo or other brand elements, you elevate brand awareness.

A collection of uniquely designed QR codes with embedded images


A custom QR code sets you apart from competitors.

Best Practices

📐 Size Matters: Keep the image small to not disrupt the QR code’s functionality.

🌓 Contrast: The image should contrast well with the QR code to maintain scannability.

💎 Quality: Use high-resolution images for better results.

The Right Tools

👍 Ease of Use: The interface should be user-friendly.

🎨 Customization: Look for options to change colors and add images.

🔍 Testing Features: You should be able to test the QR code before finalizing it.

Where to use embedded image QR codes?

Various settings where QR codes with embedded images are being used, such as restaurants, events, and stores
  • Marketing Campaigns: Enhance your print and digital campaigns with image-embedded QR codes.
  • Branded Material: Any placement of QR codes to fit with your brand image.
  • Business Cards: Make your business card dynamic with an embedded QR code linking to your portfolio.

Tip: Less is more!
When embedding an image, make sure it is simple enough so as not to disturb the QR code’s readability.


Embedding images in QR codes is an effective way to stand out and attract more scans. Whether it’s for branding or just to add a fun element, the benefits are plenty. However, always make sure to test your new QR codes to ensure they work as intended.

Remember, QR codes with embedded images can be a game-changer for your marketing campaigns. Get creative and start embedding today!

Don’t forget to check our comprehensive QR code generator solutions for all your QR code needs!

Frequently Asked Questions

Questions and answers icon overlaying a QR code with an embedded image
Can any image be embedded into a QR code?

No, images that are too complex can interfere with the QR code’s scannability. It’s essential to maintain a balance between design and function. The simpler the image, the better.

Do embedded images affect QR code scanning?

Yes, the complexity and size of the embedded image can affect the scannability of the QR code. Always test before finalizing.

What are the benefits of embedding an image in a QR code?

Embedding an image in a QR code adds an extra layer of branding or information, making your QR code unique and more aligned with your brand’s visual identity.

How do I choose the best file format for my embedded image QR code?

PNGs are often the best choice for clarity and quality, but JPEGs and GIFs are also widely used. Consider your specific needs and compatibility requirements.

What are the best practices for embedding images into a QR code?

Keep the image simple, maintain a high contrast between the image and QR code, and always test before rolling out the final version.

How do I scan an embedded image QR code?

Scanning an embedded image QR code is the same as scanning a standard one. Use your smartphone camera app, aim it at the code, and you’re good to go. If any issues, you can always try a QR code scanner app.

How much does a QR code with an embedded image cost?

You can create basic QR codes with embedded images fore free online. Advanced customization like embedding images might cost extra. It’s best to compare different providers for pricing.

Can I make a QR code with embedded image for free?

QR code generators offer free options, including image embedding. Be cautious; free plans might include restrictions. Research different options to find your best fit.

About the author

Siim Tiigimägi is the Content Lead at Pageloot. He writes about our innovative QR code generator services. With a profound expertise spanning over 5 years on QR codes, Siim is a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions.

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