So QR Codes have made a huge comeback in the last few years and the benefits are obvious. The problem though, is that most QR Codes still look like they are from the 90’s. This doesn’t have to be the case though, all you really need is a decent online QR Code generator. Just make sure that QR Code Generator is Free.
Take the opportunity during the coronavirus (COVID-19) pandemic to brush up on your business and marketing goals. If you are out of ideas what to do, check out how QR Codes can take your business to the next level.
Step 1 – Choose your QR Code type
Ok, so what can I do with QR Codes?
Well, QR Codes have a huge range of functions. Here are some examples to get your thought train on the roll.
- Share WiFi passwords
- Create discounts and coupons
- Share links, social media pages, posts
- QR Code business card generator
- Collect ratings or feedback
- Share your Soundcloud, Youtube, Instagram, anything
- Set up a payment page to accept credit card payments
- Accept Crypto payments
- Share PDFs and other lead magnet files
- Get people to sign up for your email marketing lists
- Share a location via Google Maps
- Share any file – image, video, sound, PDF
You can always change it later
Whichever one you choose though, we definitely recommend you always go for Dynamic QR Codes. This gives you a ton of benefits and features! The main benefit is that if you change your mind, you can always change the contents of your QR Code later.
Let’s say you already printed your QR Codes. The initial idea was for people to visit your website, but now you thought that it would be a lot more better if they landed on your instagram page or you want to put them in an email funnel. Well no problem! With the Pageloot Online QR Code Generator you can do just all that and even more.
The second big benefit is that you can track all the people who scan your QR Code. You can see an instant overview of who scanned your codes, where and when.
As an extra bonus, Pageloot lets you add a Facebook Pixel or Google tracking code. This allows you to create lookalike audiences, retarget visitors. Essentially you can digitalize your analog physical customers. Or create a new target segment based on their characteristics. How powerful is that?
Step 2 – Enter your content
Now the next step is the most important one. You want to enter your your content, depending on the QR Code type that you chose from step 1. For example, if you chose a Website QR Code type, you want to enter the URL of your website and also a unique name for the code. The name is just for your reference, so it will be easier to find later once you are a QR Code pro and have hundreds of codes.
This is also one of the easiest and quickest steps of the 5. So as it is quite straightforward, we probably don’t need to stop here too much.
Step 3 – Get that unique brand look
Let’s be honest, the default pixelated QR Codes are just, well… boring and ugly. All your custom QR codes created with Pageloot can match your brand image to increase CTA and drive more customer engagement. This way the QR Code feels like an integral part of your brand’s message and connects with the customer seamlessly, boosting conversions and ROI.
Add custom QR Code frames, shapes, gradients, logos for your brand – just about anything you can imagine. The best part is you don’t even need to hire a designer. If you are not very skilled in designing things, no need to worry – we have a set of ready made templates for you to choose from!
Step 4 – Test your QR Code
So now we should blast that QR Code everywhere right? Well, it’s better to be safe than sorry, so let’s just test your QR Code first. Feel free to use your smartphone, it should have an integrated QR Code scanner built into the camera app.
Alternatively, if you want to get more details and verify that everything is working properly, we can use a free QR Code reader for this task. This will tell us exactly if everything is working and performing the way it should.
Step 5 – Track your success
Well alright, alright, alright. Now is the time to launch!
Before printing your QR Code, make sure you download it in vector format, so regardless of the size of the print, it will always be sharp. Vector format (.svg, .pdf and .eps) are infinitely sharp in size, so you could even print this on a huge skyscraper building wall if you decided to.
Now that the QR Codes are out there and people are scanning them, it would be great to know how they are performing, right? The Pageloot QR Code generator and scanner tools offer you just that.
Not only can you see when your QR Code was scanned, but you can also see from where, what browser they were using and a lot of other really interesting details that can help you make better decisions with your marketing campaigns.