An exciting moment of a product purchasing experience is removing the product for the first time out of the package. It is the time when a customer feels utmost satisfied to see that the product is exactly what she or he has ordered and is well protected. Thus, it is rational for brands to refine the packaging as much as possible.
For this post, let assume that you are a master of packaging products and are now brainstorming about how to lift the packaging experience. So, what else you can do to improve your packaging in terms of giving a boost to the consumer experience?
How can you have your consumers interact with you instantly at this point? How do you push them to switch to your digital arena? Well, a single and simple reply to all these queries is QR codes. Believe it or not, adding a QR Code on packages is an effective way to promote your brand.
At the same time, for your customers too, it is easy and quick to scan such codes using QR code scanner and directly access the target information. Whether the target information is on a social media channel, coupon, or in a PDF, including a QR code adds value to your packaging. In this post, you will know how to have effective QR codes on your packaging.
Different Packages to Consider for QR Codes
- Primary: Is the actual holder of the product. It could be cardboard, paper, metal, plastic, glass, or box. It contains mandatory labels showing details such as ingredients and date of expiry. You can add a QR code on this packaging, perhaps a colorful one instead of a typical black and white one. This code, upon scanning via qr code reader, can take the buyer to a product usage video, a webpage showing the product details, or to a social media page dedicated to the product. You can add such a QR code to allow adding a product to an online shopping cart.
- Secondary: Is the supporter of primary packaging. For example, a box that contains strips of medicines and bottles of hair oil. Labeling is also essential for this packaging due to which it is likely to have product specifications and how-to information. On this packaging, you can include a QR code to make a customer open a URL where coupons and discounts are offered, view a how-to video, or share product quality status on social media.
- Tertiary: Is typically a box in which products are kept for shipping or transporting. On this packaging, you can use a QR code to share your business contact details (vCard QR code) or a website link.
Using QR Codes for Having a Mind-blowing Packaging Experience
- Give more information about your product sold or company, as customers prefer knowing even little things about the product on which they have spent money and time. This way you will also have more space on the package. You can share reviews or nutritional facts.
- Direct your buyers to social media pages so that the can instantly share, tweet, and like the product, give comments on the same, and connect with your brand to stay updated.
- Take your customers to a webpage for signing up to a subscription, get discounts on next orders, and purchase more as a gift for someone.
- Share recipes and tips through QR codes.
- Invite for a contest or a sweepstake offering some great prizes.
Best Practices for Packaging Having QR Codes
- Make your QR code colorful. If you want to make an appeal, get rid of those typical black and white patterns in the QR code. Adding color in contrast to your packaging makes the overall look vibrant. This will persuade more buyers to scan the code on your package.
- Make it sizeable. A QR code must be 3 x 3 centimeters in size so that the customers can easily spot it. Always be inclined to have a bigger code printed on the packaging surface.
- Add it to the attention-grabbing place on your packaging. Print or put the code where it looks smooth, as any distortion can render is unscannable. Do not add any code at the rims, corners, or folding spots. Rather, consider placing it in the middle for easy detection.
- Add a short and appealing action that shall motivate the buyers to scan. For example, “Get 30% OFF.’
Conclusion
Using QR codes on different product packages is beneficial. You only need to use it in an appealing way.
