50% From All Plans is Donated to Ukraine! Flag: Ukraine on Apple iOS 14.6

-50% Discount From Pricing Plans! 

Sorry! Offer ended.

All created QR codes are working as intended.
We are currently updating our application with new awesome features! Stay tuned.

How to Use QR Codes on Product Packaging

Online QR Code Generator for Product & Packaging - Pageloot

Table Of Contents

Online QR Code Generator for Product & Packaging - Pageloot

An exciting moment of a product purchasing experience is removing the product for the first time out of the package. It is the time when a customer feels utmost satisfied to see that the product is exactly what she or he has ordered and is well protected. Thus, it is rational for brands to refine the packaging as much as possible.

For this post, let assume that you are a master of packaging products and are now brainstorming about how to lift the packaging experience. So, what else you can do to improve your packaging in terms of giving a boost to the consumer experience?

How can you have your consumers interact with you instantly at this point? How do you push them to switch to your digital arena? Well, a single and simple reply to all these queries is QR codes. Believe it or not, adding a QR Code on packages is an effective way to promote your brand.

At the same time, for your customers too, it is easy and quick to scan such codes using QR code scanner and directly access the target information. Whether the target information is on a social media channel, coupon, or in a PDF, including a QR code adds value to your packaging. In this post, you will know how to have effective QR codes on your packaging.

Different Packages to Consider for QR Codes

  • Primary: Is the actual holder of the product. It could be cardboard, paper, metal, plastic, glass, or box. It contains mandatory labels showing details such as ingredients and date of expiry. You can add a QR code on this packaging, perhaps a colorful one instead of a typical black and white one. This code, upon scanning via qr code reader, can take the buyer to a product usage video, a webpage showing the product details, or to a social media page dedicated to the product. You can add such a QR code to allow adding a product to an online shopping cart.
  • Secondary: Is the supporter of primary packaging. For example, a box that contains strips of medicines and bottles of hair oil. Labeling is also essential for this packaging due to which it is likely to have product specifications and how-to information. On this packaging, you can include a QR code to make a customer open a URL where coupons and discounts are offered, view a how-to video, or share product quality status on social media.
  • Tertiary: Is typically a box in which products are kept for shipping or transporting. On this packaging, you can use a QR code to share your business contact details (vCard QR code) or a website link.

Using QR Codes for Having a Mind-blowing Packaging Experience

  • Give more information about your product sold or company, as customers prefer knowing even little things about the product on which they have spent money and time. This way you will also have more space on the package. You can share reviews or nutritional facts.
  • Direct your buyers to social media pages so that the can instantly share, tweet, and like the product, give comments on the same, and connect with your brand to stay updated.  
  • Take your customers to a webpage for signing up to a subscription, get discounts on next orders, and purchase more as a gift for someone.
  • Share recipes and tips through QR codes.
  • Invite for a contest or a sweepstake offering some great prizes.

Best Practices for Packaging Having QR Codes

  • Make your QR code colorful. If you want to make an appeal, get rid of those typical black and white patterns in the QR code. Adding color in contrast to your packaging makes the overall look vibrant. This will persuade more buyers to scan the code on your package.
  • Make it sizeable. A QR code must be 3 x 3 centimeters in size so that the customers can easily spot it. Always be inclined to have a bigger code printed on the packaging surface.
  • Add it to the attention-grabbing place on your packaging. Print or put the code where it looks smooth, as any distortion can render is unscannable. Do not add any code at the rims, corners, or folding spots. Rather, consider placing it in the middle for easy detection.
  • Add a short and appealing action that shall motivate the buyers to scan. For example, “Get 30% OFF.’


Using QR codes on different product packages is beneficial. You only need to use it in an appealing way.

About the author

Siim Tiigimägi is the Content Lead at Pageloot. He writes about our innovative QR code generator services. With a profound expertise spanning over 5 years on QR codes, Siim is a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions.

Learn more about
How to Print Generated QR Codes

Make QR Codes for Print Media

Generate QR Code for Labels & Stickers - Pageloot

QR Codes on Labels & Stickers

Main article image showing an example of a QR code with an embedded image

How to Embed images

Table Of Contents

✅ The #1 Solution for QR Codes

If you need to create QR Codes online, you can Make a QR Code right here for free!
Pageloot is the #1 Go-To Solution to create and scan QR Codes.



Trusted by top brands
Create & Scan QR Codes

Free 14-day trial. No credit card required.

See More QR Codes

How to create a payment QR Code

QR Codes for Payments

How to Make a QR Code in Just 3 Easy Steps

QR Code How to Create

An elegant email signature with an embedded QR code

Make QR Codes for E-mail signature

How to get IG QR code and how to post a QR code on Instagram

Make QR Codes for Instagram

Share your MP3 files

Upload and display everything you need:

  • Audio files
  • Podcasts
  • Music

Get more scans with frames

Call-to-action frames help your customers interact with the QR Code easily. Try them out!

Add more style with shapes

QR Codes don’t have to be square. Try switching it up to fit your brand’s image.

Add a logo to your QR Code

Make your QR code stand out by adding your logo and brand to it.

Smart App Store redirects

Add your App links to our smart App Store QR Code. The users are redirected based on their device.

Upload an image to a QR Code

Share your images easily. Change any image dynamically within seconds.

Share your PDF files

Upload and display everything you need:

  • Menus & price lists
  • Instructions
  • Any documents

Edit later without printing

Dynamic QR Codes let you change the contents of your QR Code without having to print new ones.

When? Where? Track your QR Code scans

Discover which of your QR Codes receive the most scans and what excites your clients the most.

Print ready files available


Want to download your QR Codes in HD resolution? Get vector or pixel formats that are ready to be printed.

Please wait. Your QR Code is loading... loading...

Make it your own

Get more scans by creating awesome QR Codes with different colors, logos and call-to-action frames.