From storefront signage to event banners, QR codes offer a simple yet powerful way to engage your audience. In this guide, we’ll explore the various ways you can use QR code signs and banners to boost your business visibility and interaction.
QR code signs make it easy for people to engage with your business instantly. Imagine a customer walking past your store and scanning a QR code on a banner to receive a discount, or someone at an event scanning a sign for more details.
Using QR codes on signs and banners provides instant access to your business’s website, contact info, or special offers. They also allow you to track customer engagement, helping refine your marketing strategies, and can be placed on yard signs, banners, posters, and other promotional materials.
Different QR Signs

Banners with QR codes are ideal for events, trade shows, and other public spaces. They allow potential customers to scan for more information without requiring staff assistance, creating an interactive experience that leaves a lasting impression.
Yard signs with QR codes are perfect for businesses that want to promote locally. A QR code on a yard sign can link to an upcoming event or special offer, making it easy for people walking or driving by to take action.
Tip: Custom QR code signs can include your business logo, colors, and tailored calls-to-action. This customization helps the sign align with your brand while effectively encouraging customers to engage.
Sign Type | Use Case | Placement |
---|---|---|
Yard Sign with QR Code | Local promotions, events | Front yard, near sidewalk |
Banner with QR Code | Trade shows, store promotions | Event booths, storefronts |
Custom QR Code Sign | Brand engagement, special offers | Store entrances, checkout counters |
Real Estate Sign Rider | Property listings, virtual tours | Property sites, open houses |
Industry Use Cases

Retail
QR codes on store signs can link to seasonal discounts or loyalty programs, making it easy for customers to engage with promotions while shopping.

Hospitality
Hotels can use QR codes on lobby signs to direct guests to amenities, maps, or restaurant reservations.

Healthcare
Clinics can use QR codes on outdoor signage for appointment booking or accessing patient resources.
QR Code Types

Social Media
Social media QR codes link directly to your social media profiles, allowing customers to follow your pages instantly.

Google Forms
Perfect for collecting customer feedback or registrations. A Google Form QR code can be placed on banners at events to make sign-ups easy.

Website
Direct customers to your website with a simple scan. Ideal for banners and signs used at trade shows or outside your storefront.

Google Maps
Make it easy for customers to find your location by linking a QR code to Google Maps. This is particularly effective for yard signs and storefront banners.
How to Create a QR on a Sign

- Choose a QR Code Generator: Use a reliable QR code generator like Pageloot to create your QR code.
- Select the Type of QR Code: Decide what type of QR code you need—website, Google Forms, social media, etc.
- Add Customization: Customize your QR code by adding colors, a logo, or a frame that matches your brand.
- Generate and Download: Generate the QR code and download it in high resolution for printing.
- Test the QR Code: Before printing, test the QR code on a variety of devices to make sure it works seamlessly.
- Design the Banner: Incorporate the QR code into your banner design, ensuring it’s positioned in a visible and scannable location.
Dynamic vs. Static QR Banners

Dynamic QR codes are ideal for banners and signs because you can change the URL or content even after printing, allowing for flexibility in your campaigns. Dynamic QR codes also support tracking, making them great for understanding customer engagement.
Static QR codes are fixed and cannot be edited once printed. They are better suited for situations where the content doesn’t need to change, such as permanent informational signs.
Design Tips

Color Contrast: Ensure there is enough contrast between the QR code and the background. A dark code on a light background works best.
Logo Integration: You can add your logo to the center of the QR code to align it with your branding. Just make sure the logo doesn’t interfere with scannability.
Call to Action: Always include a call-to-action near your QR code, such as “Scan to Learn More” or “Scan for Offers.”
Mistakes to Avoid with QR Code Signs

Don’t place QR codes in areas that are hard to reach or scan, such as high up on a wall or behind glass with glare. Ensure the QR code is large enough to be scanned from the intended viewing distance. A small QR code on a large banner may go unnoticed. Always test your QR code in different lighting and angles before committing to printing it on a sign.
Place your QR code signs in areas where they are easily visible and accessible. Ensure the code is large enough for people to scan comfortably without awkward positioning.
For outdoor placements like yard signs, use weatherproof materials to keep your QR code intact. For indoor banners, try to position the QR code at eye level.
Make sure your QR codes are well-lit to avoid scanning issues, especially for outdoor signage during evening hours.
Best Practices
- Clear Call to Action: Always include a clear call-to-action, such as “Scan for 20% off!” to inform people why they should scan your QR code.
- Test Before Printing: Make sure to test your QR code to confirm it works correctly before mass printing your signs or banners.
- Tracking Engagement: Use a QR code generator that allows tracking to understand how many people are interacting with your signs. This helps in assessing which placements or designs work best.
Examples

Real Estate Yard Signs
Place a QR code on real estate signs to allow potential buyers to instantly access property listings or book a tour. You can also use QR code real estate sign riders to provide more detailed property information.

Storefront Banners
Use a banner with a QR code outside your business to link to current promotions, events, or even social media profiles.

Event Signage
Whether it’s a pop-up event or a trade show, a QR code sign at the entrance can provide participants with agendas, special offers, or registration information.
QR code signs and banners are a cost-effective way to boost engagement and drive traffic to your digital assets. Whether you’re using a yard sign to attract local customers or a banner at a major event, QR codes are an easy way to encourage interaction and make your marketing efforts more efficient.
Start creating your custom QR code signs today and give your audience a quick, convenient way to connect with your business.
Frequently Asked Questions

To ensure your QR code sign is effective, make sure it’s placed at eye level, is large enough to be scanned easily, and includes a clear call-to-action. Also, test the code before printing to make sure it functions as expected.
For outdoor QR code signs, use weatherproof materials like coated plastic or treated metal to ensure that the sign withstands various weather conditions and remains scannable.
It’s best to use a dynamic QR code, which allows you to change the destination URL even after the sign has been printed. This keeps your content flexible and adaptable.
To ensure easy scanning, your QR code should be at least 1 inch by 1 inch (2.5 cm by 2.5 cm), and 40cm or larger if placed on banners meant to be viewed from a distance. Learn more about QR code sizes here.
Absolutely! You can add your logo, colors, and other branding elements to make the QR code look more appealing and professional.