QR codes are most commonly associated with websites. They can carry many different loads – from websites to vCards or emails, but most marketers use them to advertise for their websites. However, websites can be quite diversified and apart from official websites, QR codes make a great option if you want to boost your social media presence as well.
More and more marketers associate QR codes with their social media profiles. Scanning their codes can take you to different options. Normally, the marketer should include a call to action as well. When you scan the code, you might be able to like their Facebook page, follow their Twitter account or maybe their Instagram page.
Now, if you think about it, an official website would be more efficient than a link to a social media profile or to automatically like or follow a page. However, some businesses use social media profiles as their official websites. On the other hand, other companies need more advertising for their social media profiles if that is where most of the interaction is.
Benefits of using QR codes for social media conversion
Using QR codes to increase your social media presence will easily keep your marketing costs at a decent level. Space comes with a price. Whether you advertise on a large billboard in the town center or a page in a magazine, you might need more space than you have. Luckily, when it comes to social media, you can link to a post carrying all the information or simply your profile for others to browse. It does not require too much space, but just a call to action.
Since you link somewhere else, you can also edit the linked page as you wish – and within the rules and capabilities of that social network, of course. For example, if you would like to add some updates to a post, you can simply edit the post. Its URL will not change, so the QR code will still work – no need to generate and advertise a new one.
Whether your Facebook profile has skyrocketed overnight or your follower database in Instagram has doubled up in a week, you obviously want to know whether it was the QR code advertising or something else. Since QR codes provide excellent statistics, you will know precisely what the cause was. You will know which location of your ad worked better (a magazine, a window ad, a flyer or others), as well as the best times to scan it.
According to recent statistics, people in Europe spend around five hours a day using their smartphones. They only use 15 minutes of that time to actually talk on the phone. QR codes target mobile users, who use their devices for literally everything – from shopping to entertainment. In other words, QR codes are conducive to these people. They can find out more about your business and special promotions, but they will also follow or like you if they are interested in your business.
Last, but not least, QR codes for social media increase your customer service standards. However, apart from the actual marketing campaign, you will also have to up your game a little. Simply put, you will draw people to your chosen social network. They will like or follow your page, but they will also start interacting as your posts keep flowing.
This is when the second step of your campaign kicks in – getting involved. Reply to every comment, get engaged and never let messages idle in your inbox. Reply right away and get active. Social media is great for customer service, but you have to actually be there and do it right.
How to use QR codes for social media and customer conversion
There are a few different ways to use QR codes for social media. The basic way involves linking QR codes to your social media profile – simple as that. Go to your profile in a browser – regardless of the network, copy the URL, paste it into a QR code generator and generate the code.
The code will link people to your profile or page. If they already use an application for that social network, they might be prompted to see your link in the app. If not, they will load the link in their default browser and they can take further action from there – such as liking, following or sharing your stuff.
There are also a few links that perform an actual action. For example, there is a link to like your page, as well as a link to follow your profile or share your page. Find that link on the social network you use and add it to your code generator.
Other than that, major social networks allow you to generate your own code within the actual network. You do not have to use a QR code generator over the Internet, but generate and download it from the network – same result, more convenience and less work.
How do you do it for each major network then?
QR codes for Snapchat
QR codes in Snapchat are often referred to as snapcodes. They are proprietary and the design is the most recognizable one in the industry. The main role of these codes is to allow you adding new people. However, certain benefits will also come in – getting exclusive content, discovering new lenses, unlocking new filters and so on.
To come up with your own code, you will have to go to your profile settings and hit the button to create a snapcode.
QR codes for Messenger
Facebook’s Messenger application allows creating your own QR codes for social media. When scanned, such codes linked users to robots. Their benefits are not so obvious in marketing though, as people want information, rather than robots.
Anyway, if you want your own robot, you will need to tap your profile picture in the corner of the application, tap the profile on top of the screen and you will find an option to come up with your own code.
QR codes for Facebook
When it comes to Facebook, users can download all kinds of marketing materials and most of them have QR codes on them. You can also select the action performed when someone scans your code.
You can link people to your address or special offers, but also have them like the page, write a recommendation or leave a review.
QR codes for Twitter
Twitter’s QR codes are straight to the point. They were introduced in 2016 and they can be used on both Android and iOS devices. Once scanned within the app, the code would allow following the attached profile.
Finding your own QR code for Twitter is easy. Go to the top menu, click on your profile icon and look for the QR code icon option.
QR codes for Instagram
Instagram is currently one of the most popular social networks in the world. It took developers a while to join the QR code fun, but they did it. The so called nametags allowed scanning QR codes to reach people’s profiles, rather than doing it through the explore option.
Surprisingly enough, the feature did not last long. Its QR codes were a bit different from the classic design, yet you had a few options to customize them. You can still get QR codes for your Instagram page though. Simply find a free QR code generator online and link to your profile page.
Where to promote QR codes for social media
QR codes for social media are similar to any other type of QR codes when it comes to marketing. They can literally go anywhere. Print marketing represents the most popular option. Basically, you can add these codes on flyers, billboards, magazine ads, newspapers and so on. As a general rule of thumb, it is highly recommended to add a call to action as well. Otherwise, people have no idea what they are scanning or where they will be taken. Just let them know – follow us, like our page and so on.
Product packaging is also worth some attention. Whether you create homemade cosmetics, cereals or pasta, it makes no difference. Make sure you have enough room to place a decently sized QR code (at least 0.4×0.4 inches in size for a good scannability).
Business cards also make a great way to advertise. A QR code might require less space than listing your actual account. Plus, people would have to search for you and maybe even find more businesses or pages with a similar name. In order to avoid confusion, simply design your own QR code.
In conclusion, QR codes for social media can go a long way. They work like classic QR codes, only they link to social media profiles. To some, interacting over social networks might be the most successful way to do business. The good news is you have some options – link yourself to profile pages or simply design proprietary QR codes within the applications.