A Mailchimp QR code allows you to easily direct users to your signup page to collect emails. It’s a powerful way to enhance your email marketing campaigns by making it easier for users to engage with your content and take action.
In this article, we’ll guide you through the process of creating, customizing, and effectively using Mailchimp QR codes to enhance your email marketing strategy.
Why You Should Avoid Mailchimp’s Internal QR Code Generator
1. Lack of Tracking & Analytics
Mailchimp’s internal QR code generator doesn’t provide any tracking or analytics.
You won’t be able to see how many times your QR code is scanned or understand user behavior.
This means you miss out on valuable data that could help optimize your marketing campaigns.
2. No Editable or Dynamic Features
Mailchimp only offers static QR codes, meaning once you create them, the destination URL cannot be changed.
If your campaign details change, you’ll need to generate a completely new QR code, which can be inefficient.
Pageloot offers dynamic QR codes, allowing you to edit or update the destination at any time.
3. Limited Design Customization
Mailchimp’s QR code generator has minimal design options, restricting your ability to create a code that fits your brand.
Customization is crucial to ensure your QR code stands out and aligns with your marketing materials.
Pageloot lets you customize colors, add logos, and adjust the design to create a branded, eye-catching QR code.
4. Brand Matching & Campaign Flexibility
With Mailchimp, your QR codes have limited options for matching your brand identity, making them look generic.
Pageloot, on the other hand, offers fully customizable design features, ensuring your QR codes are consistent with your brand.
This flexibility allows you to adapt your QR codes to different campaigns, ensuring they remain relevant and effective.
The best Mailchimp QR code alternative
Advanced Tracking
Gain insights into scan metrics to measure your campaign’s success.
Editable & Dynamic
Update your QR code URLs anytime without needing to recreate them.
Fully Customizable
Design your QR code to reflect your brand perfectly.
Comparison of Mailchimp QR codes
| Feature | Mailchimp QR Code Generator | Pageloot QR Code Generator |
| Tracking & Analytics | ❌ Not available | ✅ Advanced tracking available |
| Editable/Dynamic QR Codes | ❌ Not available (Static only) | ✅ Fully editable and dynamic |
| Design Customization Options | ❌ Minimal | ✅ Extensive customization |
| Brand Matching | ❌ Limited | ✅ Fully customizable |
| Campaign Flexibility | ❌ Restricted | ✅ Flexible and adaptable |
How to make a Mailchimp QR code – the right way
Creating a Mailchimp QR code is simple. Using an online QR code generator, you can design a custom QR code that aligns with your campaign goals.
Just input the desired URL, customize the appearance to match your branding, and generate the QR code for the link.
Once created, you can easily integrate it into your Mailchimp campaigns to drive engagement and streamline your marketing efforts. What’s more, when you would need to alter the link, you can make changes without needing a new QR code – very conveniently if you care about your valuable audience.
One of the significant advantages of using Mailchimp dynamic QR codes is the ability to track performance. You can see how many people scanned the QR code and from which campaign it was accessed, providing valuable insights into your marketing efforts.
If you’re looking for a QR code that just sends an email directly instead of collecting email addresses, see the email QR code generator.
Tracking QR code performance
Customizing QR Codes for Brand Consistency
QR codes are versatile tools that can be used in various contexts, from digital newsletters to printed flyers. They help bridge the gap between offline and online marketing.
Tracking and Analyzing QR Code Engagement
You can monitor how many people interact with your QR codes, allowing you to refine your marketing strategies for better results.
Integrating Mailchimp QR codes into your marketing strategy is an excellent way to connect offline and online efforts, making it easier for your audience to engage with your content. By following the best practices and understanding the different use cases, you can effectively use QR codes to enhance your campaigns and drive better results.
If youre looking to add a QR code in your email footer, learn more about QR code for email signatures.
Frequently asked questions
A Mailchimp QR code is a scannable code that directs users to your Mailchimp campaigns, sign-up forms, landing pages, or any other Mailchimp content. It’s an effective way to connect offline marketing materials with your digital Mailchimp content.
You can easily generate a Mailchimp QR code with Pageloot’s QR code generator service. Simply copy the URL of your Mailchimp campaign, form, or landing page, and paste it into Pageloot’s QR code generator to create a scannable code.
Using a QR code allows you to bridge offline marketing (such as flyers, posters, or brochures) with your Mailchimp campaigns, making it easy for users to access your content with a quick scan. This can increase engagement and drive more traffic to your Mailchimp campaigns.
Yes, Pageloot provides QR code tracking and analytics, allowing you to monitor how many times your Mailchimp QR code has been scanned, when, and where. This data helps you measure the effectiveness of your QR code campaigns.
Absolutely! With Pageloot’s QR code generator, you can customize your Mailchimp QR code by changing colors, adding a logo, or adjusting the design to match your branding.
Once you generate your Mailchimp QR code using Pageloot, you can download the code in various formats (e.g., PNG, SVG, or PDF). You can then include the QR code in your printed materials, such as flyers, business cards, or posters, to direct people to your Mailchimp content.
Yes, you can generate a QR code for your Mailchimp sign-up form. This makes it easy for potential subscribers to scan and sign up directly, increasing your email list growth.
If you use a static QR code, it will never expire and will always lead to the same Mailchimp link. However, if you need to update the destination URL in the future, it’s best to use a dynamic QR code, which Pageloot offers.
A Mailchimp QR code specifically links to Mailchimp content, such as campaigns, sign-up forms, or landing pages. However, the technology is the same as any other QR code. Using Pageloot, you can generate a QR code for any link, including Mailchimp content.
Yes, Pageloot’s QR code generator works independently of Mailchimp, meaning you can create QR codes for your Mailchimp campaigns regardless of your Mailchimp subscription plan.
