{"id":55444,"date":"2026-06-30T08:18:06","date_gmt":"2026-06-30T08:18:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-on-direct-mail\/"},"modified":"2026-07-02T17:10:44","modified_gmt":"2026-07-02T17:10:44","slug":"direct-mail","status":"publish","type":"post","link":"https:\/\/pageloot.com\/zh\/qr-codes-on\/direct-mail\/","title":{"rendered":"\u76f4\u90ae\u4e0a\u7684\u4e8c\u7ef4\u7801\uff1a\u5982\u4f55\u4f7f\u7528\u548c\u8ffd\u8e2a\u5b83\u4eec"},"content":{"rendered":"<p 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class=\"wp-block-paragraph\">\u5f53\u6536\u4ef6\u4eba\u626b\u63cf\u60a8\u7684\u90ae\u4ef6\u4e0a\u7684\u4e8c\u7ef4\u7801\u65f6\uff0c\u60a8\u4f1a\u6355\u83b7\u4e00\u4e2a\u5e26\u6709\u65f6\u95f4\u6233\u548c\u4f4d\u7f6e\u6807\u7b7e\u7684\u626b\u63cf\u4e8b\u4ef6\uff0c\u8be5\u4e8b\u4ef6\u4e0e\u7279\u5b9a\u7684\u5ba3\u4f20\u6d3b\u52a8\u76f8\u5173\u8054\u3002\u60a8\u77e5\u9053\u662f\u54ea\u4efd\u90ae\u4ef6\u4fc3\u6210\u4e86\u8be5\u884c\u52a8\uff0c\u626b\u63cf\u53d1\u751f\u7684\u65f6\u95f4\uff0c\u4f7f\u7528\u4e86\u4ec0\u4e48\u8bbe\u5907\uff0c\u4ee5\u53ca\u7740\u9646\u9875\u662f\u5426\u5e26\u6765\u4e86\u8f6c\u5316\u3002\u8fd9\u79cd\u5f52\u56e0\u5728\u5370\u5237\u54c1\u4e2d\u5386\u6765\u96be\u4ee5\u5b9e\u73b0\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u8ddf\u8e2a\u4e4b\u5916\uff0c\u4e8c\u7ef4\u7801\u8fd8\u6d88\u9664\u4e86\u6469\u64e6\u3002\u65e0\u9700\u8ba9\u6536\u4ef6\u4eba\u8f93\u5165\u7f51\u5740\u6216\u641c\u7d22\u60a8\u7684\u4f18\u60e0\uff0c\u53ea\u9700\u4e00\u6b21\u626b\u63cf\u5373\u53ef\u5c06\u4ed6\u4eec\u76f4\u63a5\u5e26\u5230\u7740\u9646\u9875\u3001\u4f18\u60e0\u5238\u3001\u8868\u5355\u6216\u4ea7\u54c1\u9875\u9762\u3002\u7406\u89e3 <a href=\"https:\/\/pageloot.com\/zh\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">\u4e8c\u7ef4\u7801\u5982\u4f55\u8fde\u63a5\u5370\u5237\u548c\u6570\u5b57\u8425\u9500<\/a> \u662f\u826f\u597d\u4f7f\u7528\u5b83\u4eec\u7684\u57fa\u7840\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9759\u6001\u4e8c\u7ef4\u7801\u4e0e\u52a8\u6001\u4e8c\u7ef4\u7801\uff1a\u5982\u4f55\u9009\u62e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u60a8\u5728\u5370\u5237\u4efb\u4f55\u4e00\u4efd\u90ae\u4ef6\u4e4b\u524d\u5c06\u505a\u51fa\u7684\u6700\u91cd\u8981\u7684\u51b3\u5b9a\u4e4b\u4e00\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd <strong>\u9759\u6001\u4e8c\u7ef4\u7801<\/strong> \u5c06\u56fa\u5b9a\u7f51\u5740\u76f4\u63a5\u7f16\u7801\u5230\u56fe\u6848\u4e2d\u3002\u4e00\u65e6\u6253\u5370\uff0c\u60a8\u65e0\u6cd5\u66f4\u6539\u5176\u6307\u5411\uff0c\u5e76\u4e14\u5b83\u4e0d\u6536\u96c6\u4efb\u4f55\u626b\u63cf\u6570\u636e\u3002\u9759\u6001\u4e8c\u7ef4\u7801\u9002\u7528\u4e8e\u6c38\u8fdc\u4e0d\u9700\u8981\u66f4\u65b0\u7684\u6c38\u4e45\u4fe1\u606f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd <strong>\u52a8\u6001\u4e8c\u7ef4\u7801<\/strong> \u7f16\u7801\u4e00\u4e2a\u77ed\u91cd\u5b9a\u5411\u7f51\u5740\u3002\u5b9e\u9645\u76ee\u7684\u5730\u53ef\u4ee5\u968f\u65f6\u4ece\u4eea\u8868\u677f\u66f4\u65b0\u2014\u2014\u5373\u4f7f\u5728\u6570\u4e07\u4efd\u90ae\u4ef6\u5df2\u7ecf\u5bc4\u51fa\u4e4b\u540e\u3002\u5b83\u8fd8\u4f1a\u81ea\u52a8\u8bb0\u5f55\u6bcf\u6b21\u626b\u63cf\uff0c\u5305\u62ec\u65f6\u95f4\u3001\u4f4d\u7f6e\u548c\u8bbe\u5907\u7c7b\u578b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u76f4\u90ae\u5ba3\u4f20\u6d3b\u52a8\uff0c\u52a8\u6001\u4e8c\u7ef4\u7801\u51e0\u4e4e\u603b\u662f\u6b63\u786e\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u53ef\u4ee5\u66f4\u6b63\u7740\u9646\u9875\u7f51\u5740\uff0c\u800c\u65e0\u9700\u91cd\u65b0\u5370\u5237\u6574\u4e2a\u6279\u6b21<\/li>\n<li>\u60a8\u53ef\u4ee5\u5728\u4fc3\u9500\u7ed3\u675f\u540e\u66f4\u6362\u76ee\u7684\u5730\uff0c\u4ee5\u4fdd\u6301\u4e8c\u7ef4\u7801\u7684\u6d3b\u8dc3\u6027<\/li>\n<li>\u6bcf\u6b21\u626b\u63cf\u90fd\u4f1a\u88ab\u8bb0\u5f55\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u5b9e\u65f6\u8861\u91cf\u5ba3\u4f20\u6d3b\u52a8\u8868\u73b0<\/li>\n<li>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c06\u4e0d\u540c\u7684\u4e8c\u7ef4\u7801\u6279\u6b21\u6307\u5411\u4e0d\u540c\u7684\u7740\u9646\u9875\u6765\u8fd0\u884cA\/B\u6d4b\u8bd5<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be6\u7ec6\u7684 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">\u9759\u6001\u4e0e\u52a8\u6001\u4e8c\u7ef4\u7801\u7684\u6bd4\u8f83<\/a> \u6db5\u76d6\u4e86\u6bcf\u79cd\u7c7b\u578b\u4f55\u65f6\u6709\u610f\u4e49\u7684\u5b8c\u6574\u7ec6\u5206\u3002.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u521b\u5efa\u53ef\u8ffd\u8e2a\u7684\u76f4\u90ae\u4e8c\u7ef4\u7801<\/strong> \u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/dynamic-qr-code-generator\/\">\u52a8\u6001 QR code \u751f\u6210\u5668<\/a> \u6784\u5efa\u60a8\u53ef\u4ee5\u968f\u65f6\u66f4\u65b0\u5e76\u4ece\u5355\u4e2a\u4eea\u8868\u677f\u8ddf\u8e2a\u7684\u4e8c\u7ef4\u7801\u2014\u2014\u65e0\u9700\u91cd\u65b0\u5370\u5237\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8bbe\u7f6e\u76f4\u90ae\u4e8c\u7ef4\u7801\u7684\u8ddf\u8e2a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ddf\u8e2a\u4e8c\u7ef4\u7801\u5ba3\u4f20\u6d3b\u52a8\u6d89\u53ca\u4e09\u4e2a\u5c42\u9762\uff1a\u5185\u7f6e\u626b\u63cf\u5206\u6790\u3001Google Analytics\u7684UTM\u53c2\u6570\u4ee5\u53ca\u901a\u8fc7Facebook Pixel\u8fdb\u884c\u7684\u53ef\u9009\u518d\u8425\u9500\u3002.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-52c9f6-5b84809ddb2c.webp\" alt=\"\u4e8c\u7ef4\u7801\u8ffd\u8e2a\u6b65\u9aa4\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5185\u7f6e\u626b\u63cf\u5206\u6790<\/strong> \u5f53\u60a8\u4f7f\u7528Pageloot\u521b\u5efa\u52a8\u6001\u4e8c\u7ef4\u7801\u65f6\uff0c\u4f1a\u81ea\u52a8\u63d0\u4f9b\u3002\u60a8\u7684\u4eea\u8868\u677f\u4f1a\u8bb0\u5f55\u603b\u626b\u63cf\u6b21\u6570\u3001\u72ec\u7acb\u626b\u63cf\u6b21\u6570\u3001\u626b\u63cf\u4f4d\u7f6e\u3001\u8bbe\u5907\u7c7b\u578b\u548c\u626b\u63cf\u65f6\u95f4\u3002\u8fd9\u4e9b\u6570\u636e\u544a\u8bc9\u60a8\u54ea\u4e9b\u5e02\u573a\u548c\u4eba\u7fa4\u53c2\u4e0e\u5ea6\u6700\u9ad8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTM\u53c2\u6570<\/strong> \u5c06\u8be5\u5f52\u56e0\u5e26\u5165Google Analytics\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u626b\u63cf\u4e4b\u5916\u7684\u7528\u6237\u65c5\u7a0b\u3002\u4e00\u4e2a\u7ed3\u6784\u826f\u597d\u7684\u76f4\u90ae\u5ba3\u4f20\u6d3b\u52a8UTM\u7f51\u5740\u53ef\u80fd\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`https:\/\/yoursite.com\/offer?utm`<em>source=direct<\/em>\u90ae\u4ef6&amp;utm<em>\u5a92\u4ecb=\u4e8c\u7ef4\u7801<\/em>\u4ee3\u7801&amp;utm<em>\u6d3b\u52a8=2025\u6625\u5b63<\/em>\u660e\u4fe1\u7247`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6dfb\u52a0`utm_content`\u53c2\u6570\u53ef\u4ee5\u8ba9\u60a8\u533a\u5206\u540c\u4e00\u5ba3\u4f20\u6d3b\u52a8\u4e2d\u4e0d\u540c\u7684\u90ae\u4ef6\u7248\u672c\u3001\u63d2\u9875\u5c3a\u5bf8\u6216\u53d7\u4f17\u7ec6\u5206\u3002\u8be5 <a href=\"https:\/\/pageloot.com\/zh\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">\u4e8c\u7ef4\u7801UTM\u53c2\u6570\u6307\u5357<\/a> \u8be6\u7ec6\u4ecb\u7ecd\u4e86\u547d\u540d\u7ea6\u5b9a\u4ee5\u53ca\u5982\u4f55\u5728GA4\u4e2d\u8bfb\u53d6\u7ed3\u679c\u6570\u636e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Facebook Pixel\u96c6\u6210<\/strong> \u5141\u8bb8\u60a8\u5bf9\u626b\u63cf\u60a8\u7684\u90ae\u4ef6\u5e76\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u4f46\u672a\u8f6c\u5316\u7684\u7528\u6237\u8fdb\u884c\u518d\u8425\u9500\u2014\u2014\u8fd9\u662f\u7535\u5b50\u5546\u52a1\u548c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5ba3\u4f20\u6d3b\u52a8\u7684\u4e00\u4e2a\u5f3a\u5927\u540e\u7eed\u5c42\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709\u4e09\u79cd\u8ddf\u8e2a\u65b9\u6cd5\u90fd\u53ef\u5728Pageloot\u7684\u52a8\u6001\u4e8c\u7ef4\u7801\u8bbe\u7f6e\u4e2d\u627e\u5230\u3002\u67e5\u770b\u5b8c\u6574 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/tracking-qr-codes\/\">\u4e8c\u7ef4\u7801\u8ffd\u8e2a\u6307\u5357<\/a> \u7684\u5206\u6b65\u8bbe\u7f6e\u8bf4\u660e\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f4\u90ae\u90ae\u4ef6\u4e8c\u7ef4\u7801\u5c3a\u5bf8\u8c03\u6574<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3a\u5bf8\u9519\u8bef\u662f\u7834\u574f\u539f\u672c\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u90ae\u4ef6\u7684\u6700\u5feb\u65b9\u6cd5\u4e4b\u4e00\u3002\u8fc7\u5c0f\u7684\u4e8c\u7ef4\u7801\u5c06\u65e0\u6cd5\u53ef\u9760\u626b\u63cf\uff0c\u800c\u653e\u7f6e\u5728\u9519\u8bef\u533a\u57df\u7684\u4e8c\u7ef4\u7801\u53ef\u80fd\u4f1a\u5e72\u6270\u90ae\u653f\u81ea\u52a8\u5316\u3002.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/07\/content-asset-d2a8a7-7607aa89af88.webp\" alt=\"QR sizing rules\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528 <strong>10:1 \u8ddd\u79bb-\u5c3a\u5bf8\u89c4\u5219<\/strong>\uff1a\u4e8c\u7ef4\u7801\u7684\u5bbd\u5ea6\u5e94\u81f3\u5c11\u4e3a\u6bcf\u5341\u82f1\u5bf8\u9884\u671f\u626b\u63cf\u8ddd\u79bb\u4e00\u82f1\u5bf8\u3002\u5bf9\u4e8e\u624b\u81c2\u4f38\u76f4\uff08\u5927\u7ea620\u82f1\u5bf8\u8fdc\uff09\u7684\u660e\u4fe1\u7247\uff0c\u4e8c\u7ef4\u7801\u7684\u5bbd\u5ea6\u5e94\u81f3\u5c11\u4e3a2\u82f1\u5bf8\u3002\u59cb\u7ec8\u4fdd\u6301 <strong>\u81f3\u5c110.25\u82f1\u5bf8\uff086\u6beb\u7c73\uff09\u7684\u9759\u533a<\/strong> \u5728\u4e8c\u7ef4\u7801\u56db\u5468\u7559\u51fa\u6e05\u6670\u7a7a\u95f4\uff0c\u4ee5\u4fbf\u626b\u63cf\u4eea\u80fd\u591f\u5c06\u4e8c\u7ef4\u7801\u56fe\u6848\u4e0e\u5468\u56f4\u7684\u8bbe\u8ba1\u5143\u7d20\u533a\u5206\u5f00\u6765\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u683c\u5f0f\u5212\u5206\u7684\u5b9e\u9645\u6700\u5c0f\u5c3a\u5bf8\uff1a<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>\u90ae\u4ef6\u683c\u5f0f<\/th>\n<th>\u63a8\u8350\u6700\u5c0f\u5c3a\u5bf8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u660e\u4fe1\u7247<\/td>\n<td>2 \u00d7 1.2 \u82f1\u5bf8 (30 \u00d7 30 \u6beb\u7c73)<\/td>\n<\/tr>\n<tr>\n<td>\u6807\u51c6\u4fe1\u51fd \/ \u4fe1\u5c01\u63d2\u9875<\/td>\n<td>0 \u00d7 1.0 \u82f1\u5bf8 (25 \u00d7 25 \u6beb\u7c73)<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u90ae\u4ef6\u6216\u76ee\u5f55<\/td>\n<td>2 \u00d7 1.6 \u82f1\u5bf8 (30 \u00d7 40 \u6beb\u7c73)<\/td>\n<\/tr>\n<tr>\n<td>\u5927\u5c3a\u5bf8 \/ \u8d85\u5927\u5e73\u90ae\u4ef6<\/td>\n<td>6 \u00d7 1.6 \u82f1\u5bf8 (40 \u00d7 40 \u6beb\u7c73) \u6216\u66f4\u5927<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <a href=\"https:\/\/pageloot.com\/zh\/how-to\/qr-code-size-guide\/\">\u4e8c\u7ef4\u7801\u5c3a\u5bf8\u6307\u5357<\/a> \u4ee5\u53ca <a href=\"https:\/\/pageloot.com\/zh\/blog\/qr-code-sizing-for-different-print-materials\/\">\u4e0d\u540c\u5370\u5237\u6750\u6599\u7684\u5c3a\u5bf8\u6307\u5357<\/a> \u6db5\u76d6\u5176\u4ed6\u60c5\u51b5\uff0c\u5305\u62ec\u94dc\u7248\u7eb8\u548c\u66f4\u539a\u7684\u5361\u7eb8\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f4\u90ae\u4e8c\u7ef4\u7801\u7684\u653e\u7f6e\u89c4\u5219<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u7ef4\u7801\u5728\u90ae\u4ef6\u4e0a\u7684\u653e\u7f6e\u4f4d\u7f6e\u4f1a\u5f71\u54cd\u626b\u63cf\u7387\u548cUSPS\u5408\u89c4\u6027\uff0c\u56e0\u6b64\u653e\u7f6e\u4f4d\u7f6e\u503c\u5f97\u4ed4\u7ec6\u89c4\u5212\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e <strong>\u90ae\u653f\u5408\u89c4\u6027<\/strong>, \uff0c\u8bf7\u5c06\u60a8\u7684\u4e8c\u7ef4\u7801\u653e\u7f6e\u5728\u5730\u5740\u5757\u548c\u6761\u5f62\u7801\u51c0\u533a\u4e4b\u5916\u3002USPS\u4f7f\u7528\u667a\u80fd\u90ae\u4ef6\u6761\u5f62\u7801\uff08IMb\uff09\u8fdb\u884c\u5206\u62e3\uff0c\u5b83\u6cbf\u7740\u90ae\u4ef6\u5e95\u90e8\u8fd0\u884c\u3002\u60a8\u7684\u4e8c\u7ef4\u7801\u4e0d\u5f97\u4e0e\u8be5\u533a\u57df\u91cd\u53e0\u6216\u62e5\u6324\u3002\u884c\u4e1a\u6307\u5357\u5efa\u8bae\u5c06\u4e8c\u7ef4\u7801\u653e\u7f6e\u5728\u90ae\u4ef6\u7684\u6b63\u9762\u9762\u677f\u6216\u80cc\u9762\u9876\u90e8\u533a\u57df\uff0c\u4ee5\u907f\u514d\u4e0e\u90ae\u653f\u81ea\u52a8\u5316\u8bbe\u5907\u53d1\u751f\u4efb\u4f55\u51b2\u7a81\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e <strong>\u626b\u63cf\u7387<\/strong>, \uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u653e\u7f6e\u539f\u5219\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6b63\u9762\u9762\u677f\u653e\u7f6e\u5728\u6253\u5f00\u7684\u77ac\u95f4\u5438\u5f15\u6ce8\u610f\u529b \u2013 \u5f53\u60a8\u7684\u4f18\u60e0\u9700\u8981\u7acb\u5373\u88ab\u770b\u5230\u65f6\u975e\u5e38\u6709\u7528<\/li>\n<li>\u80cc\u9762\u7ffb\u76d6\u6216\u80cc\u9762\u9762\u677f\u653e\u7f6e\u9002\u7528\u4e8e\u957f\u7bc7\u90ae\u4ef6\uff0c\u6536\u4ef6\u4eba\u5728\u91c7\u53d6\u884c\u52a8\u524d\u4f1a\u901a\u8bfb\u90ae\u4ef6<\/li>\n<li>\u5c06\u4e8c\u7ef4\u7801\u653e\u7f6e\u5728\u9605\u8bfb\u6d41\u7a0b\u4e2d\u7684\u81ea\u7136\u505c\u987f\u70b9\uff0c\u800c\u4e0d\u662f\u585e\u8fdb\u6536\u4ef6\u4eba\u4e0d\u592a\u53ef\u80fd\u6ce8\u610f\u5230\u7684\u89d2\u843d<\/li>\n<li>\u59cb\u7ec8\u5c06\u4e8c\u7ef4\u7801\u4e0e\u7b80\u77ed\u7684\u884c\u52a8\u53f7\u53ec\u914d\u5bf9\uff0c\u4f8b\u5982\u201c\u626b\u63cf\u83b7\u53d6\u60a8\u7684\u4e13\u5c5e\u6298\u6263\u201d\u6216\u201c\u626b\u63cf\u9884\u7ea6\u514d\u8d39\u54a8\u8be2\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <a href=\"https:\/\/pageloot.com\/zh\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">\u8425\u9500\u6750\u6599\u7684\u4e8c\u7ef4\u7801\u653e\u7f6e\u6307\u5357<\/a> \u6db5\u76d6\u6240\u6709\u5370\u5237\u683c\u5f0f\u7684\u653e\u7f6e\u7b56\u7565\uff0c\u5305\u62ec\u76f4\u90ae\u3001\u6d77\u62a5\u548c\u4ea7\u54c1\u5305\u88c5\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bbe\u8ba1\u53ef\u53ef\u9760\u626b\u63cf\u7684\u4e8c\u7ef4\u7801<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4efd\u76f4\u90ae\u90ae\u4ef6\u5728\u6536\u4ef6\u4eba\u626b\u63cf\u4e4b\u524d\u4f1a\u7ecf\u5386\u5904\u7406\u3001\u5806\u53e0\u548c\u53ef\u53d8\u5149\u7167\u6761\u4ef6\u3002\u60a8\u7684\u4e8c\u7ef4\u7801\u9700\u8981\u7ecf\u53d7\u4f4f\u6240\u6709\u8fd9\u4e9b\uff0c\u5e76\u4e14\u4ecd\u7136\u80fd\u591f\u6e05\u6670\u626b\u63cf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5bf9\u6bd4\u5ea6\u662f\u6700\u91cd\u8981\u7684\u8bbe\u8ba1\u53d8\u91cf\u3002.<\/strong> \u4fdd\u6301\u6df1\u8272\u6a21\u5757\u548c\u6d45\u8272\u80cc\u666f\u4e4b\u95f4\u81f3\u5c114:1\u7684\u5bf9\u6bd4\u5ea6\u3002\u6df1\u6d77\u519b\u84dd\u6216\u9ed1\u8272\u5728\u767d\u8272\u6216\u975e\u5e38\u6d45\u7684\u67d4\u548c\u8272\u80cc\u666f\u4e0a\u662f\u6700\u5b89\u5168\u7684\u7ec4\u5408\u3002\u907f\u514d\u53cd\u8f6c\u989c\u8272\uff08\u6df1\u8272\u80cc\u666f\u4e0a\u7684\u6d45\u8272\u56fe\u6848\uff09\uff0c\u5e76\u907f\u514d\u5c06\u4e8c\u7ef4\u7801\u653e\u7f6e\u5728\u7eb9\u7406\u56fe\u50cf\u6216\u5f69\u8272\u6e10\u53d8\u4e0a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f7f\u7528\u9ad8\u5206\u8fa8\u7387\u6587\u4ef6\u683c\u5f0f<\/strong> \u5c06\u6587\u4ef6\u53d1\u9001\u7ed9\u6253\u5370\u673a\u65f6\u3002SVG\u6216EPS\u683c\u5f0f\u662f\u57fa\u4e8e\u77e2\u91cf\u7684\uff0c\u5e76\u4e14\u5728\u4efb\u4f55\u6253\u5370\u5c3a\u5bf8\u4e0b\u90fd\u4e0d\u4f1a\u50cf\u7d20\u5316\u3002\u4ee5\u4f4e\u5206\u8fa8\u7387\u5bfc\u51faJPEG\u6216PNG\u7136\u540e\u5c06\u5176\u653e\u5927\u662f\u5bfc\u81f4\u6253\u5370\u4e8c\u7ef4\u7801\u65e0\u6cd5\u626b\u63cf\u7684\u6700\u5e38\u89c1\u539f\u56e0\u4e4b\u4e00\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5982\u679c\u60a8\u5305\u542b\u60a8\u7684\u5fbd\u6807<\/strong> \u5728\u4e8c\u7ef4\u7801\u5185\u90e8\uff0c\u4f7f\u7528\u7ea0\u9519\u7ea7\u522bQ\u6216H\uff0c\u5e76\u4fdd\u6301\u5fbd\u6807\u8986\u76d6\u7684\u603b\u4e8c\u7ef4\u7801\u533a\u57df\u4e0d\u8d85\u8fc730%\u3002\u8be5 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator-with-logo\/\">\u5e26 logo \u7684\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u5728\u60a8\u4e0a\u4f20\u5fbd\u6807\u65f6\u901a\u8fc7\u8c03\u6574\u7ea0\u9519\u6765\u81ea\u52a8\u5904\u7406\u6b64\u95ee\u9898\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6dfb\u52a0\u884c\u52a8\u53f7\u53ec\u8fb9\u6846<\/strong> \u5728\u4e8c\u7ef4\u7801\u5468\u56f4\u3002\u4e00\u4e2a\u5e26\u6807\u7b7e\u7684\u8fb9\u6846 \u2013 \u4f8b\u5982\u201c\u626b\u63cf\u9886\u53d6\u60a8\u7684\u4f18\u60e0\u201d \u2013 \u6d88\u9664\u4e86\u5173\u4e8e\u4e8c\u7ef4\u7801\u529f\u80fd\u7684\u6b67\u4e49\uff0c\u5e76\u7ed9\u72b9\u8c6b\u4e0d\u51b3\u7684\u6536\u4ef6\u4eba\u4e00\u4e2a\u884c\u52a8\u7684\u7406\u7531\u3002\u5e26\u6709\u660e\u786eCTA\u7684\u5e26\u6846\u4e8c\u7ef4\u7801\u59cb\u7ec8\u4f18\u4e8e\u88f8\u7801\uff0c\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86\u4e0a\u4e0b\u6587\u3002\u4e86\u89e3\u66f4\u591a\u5173\u4e8e <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/qr-code-frames\/\">\u4e8c\u7ef4\u7801\u8fb9\u6846\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u4f7f\u7528\u5b83\u4eec<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5728\u5168\u9762\u5370\u5237\u524d\u8fdb\u884c\u6d4b\u8bd5\u3002.<\/strong> \u5728\u591a\u4e2a\u8bbe\u5907\u4e0a\u3001\u5728\u4e0d\u540c\u5149\u7167\u6761\u4ef6\u4e0b\uff0c\u4ee5\u53ca\u5728\u5178\u578b\u6536\u4ef6\u4eba\u624b\u6301\u90ae\u4ef6\u7684\u8ddd\u79bb\u4e0b\u626b\u63cf\u6253\u6837\u3002\u5982\u679c\u5728\u6587\u4ef6\u5bfc\u51fa\u8fc7\u7a0b\u4e2d\u5bf9\u6bd4\u5ea6\u8bbe\u7f6e\u53d1\u751f\u53d8\u5316\uff0c\u5728\u5c4f\u5e55\u4e0a\u770b\u8d77\u6765\u6b63\u786e\u7684\u4e8c\u7ef4\u7801\u5728\u5370\u5237\u65f6\u4ecd\u7136\u53ef\u80fd\u5931\u8d25\u3002\u8be5 <a href=\"https:\/\/pageloot.com\/zh\/how-to\/use-qr-codes-in-print-media\/\">\u5370\u5237\u5a92\u4f53\u4e2d\u4e8c\u7ef4\u7801\u4f7f\u7528\u6307\u5357<\/a> \u63d0\u4f9b\u4e00\u4efd\u5b9e\u7528\u6e05\u5355\uff0c\u4f9b\u60a8\u5728\u6279\u51c6\u6253\u6837\u4e4b\u524d\u68c0\u67e5\u3002.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u90ae\u4ef6\u6784\u5efa\u4e00\u4e2a\u54c1\u724c\u4e8c\u7ef4\u7801<\/strong> \u6dfb\u52a0\u60a8\u7684\u5fbd\u6807\uff0c\u9009\u62e9\u60a8\u7684\u989c\u8272\uff0c\u5e76\u4f7f\u7528\u8be5\u5de5\u5177\u8bbe\u7f6e\u4e00\u4e2aCTA\u8fb9\u6846 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator-with-logo\/\">\u5e26 logo \u7684\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u2013 \u7136\u540e\u4e0b\u8f7d\u4e00\u4e2a\u53ef\u4f9b\u5370\u5237\u7684SVG\u6216EPS\u6587\u4ef6\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c06\u4e8c\u7ef4\u7801\u94fe\u63a5\u5230\u79fb\u52a8\u4f18\u5316\u76ee\u7684\u5730<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u7684\u626b\u63cf\u53ea\u662f\u5f00\u59cb\u3002\u5982\u679c\u7740\u9646\u9875\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5931\u8d25\uff0c\u65e0\u8bba\u6d3b\u52a8\u7684\u5176\u4f59\u90e8\u5206\u8868\u73b0\u5982\u4f55\uff0c\u60a8\u90fd\u5c06\u5931\u53bb\u8f6c\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u90ae\u6d3b\u52a8\u7684\u6bcf\u4e2a\u4e8c\u7ef4\u7801\u76ee\u7684\u5730\u90fd\u5e94\u8be5\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u79fb\u52a8\u4f18\u5148<\/strong>, \uff0c\u6587\u672c\u548c\u6309\u94ae\u5927\u5c0f\u9002\u5408\u62c7\u6307\u5bfc\u822a<\/li>\n<li><strong>\u5feb\u901f\u52a0\u8f7d<\/strong>, \uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u57283\u79d2\u5185 \u2013 \u7f13\u6162\u7684\u9875\u9762\u4f1a\u5bfc\u81f4\u5728\u4f18\u60e0\u751a\u81f3\u88ab\u9605\u8bfb\u4e4b\u524d\u5c31\u653e\u5f03<\/li>\n<li><strong>\u4ee5\u884c\u52a8\u4e3a\u4e2d\u5fc3<\/strong>, \uff0c\u5e26\u6709\u4e00\u4e2a\u4e3b\u8981\u7684CTA\u653e\u7f6e\u5728\u9875\u9762\u9876\u90e8\u9644\u8fd1<\/li>\n<li><strong>\u89c6\u89c9\u4e0a\u4fdd\u6301\u4e00\u81f4<\/strong> \u4e0e\u90ae\u4ef6\u7684\u8bbe\u8ba1\uff0c\u4ee5\u4fbf\u6536\u4ef6\u4eba\u77e5\u9053\u4ed6\u4eec\u5df2\u5230\u8fbe\u6b63\u786e\u7684\u4f4d\u7f6e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u6b63\u5728\u8fd0\u884c\u4fc3\u9500\u6d3b\u52a8\uff0c\u8be5 <a href=\"https:\/\/pageloot.com\/zh\/coupon-qr-code-generator\/\">\u4f18\u60e0\u5238\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u5141\u8bb8\u60a8\u6784\u5efa\u4e00\u4e2a\u76f4\u63a5\u663e\u793a\u60a8\u7684\u4f18\u60e0\u7684\u7740\u9646\u9875 \u2013 \u65e0\u9700\u5355\u72ec\u6784\u5efa\u9875\u9762\u3002\u5bf9\u4e8e\u7279\u5b9a\u4e8e\u6d3b\u52a8\u7684URL\uff0c\u8be5 <a href=\"https:\/\/pageloot.com\/zh\/link-qr-code-generator\/\">\u94fe\u63a5\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u5728\u51e0\u79d2\u949f\u5185\u5c06\u4efb\u4f55URL\u8f6c\u6362\u4e3a\u53ef\u8ffd\u8e2a\u7684\u54c1\u724c\u4ee3\u7801\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u5173\u6784\u5efa\u626b\u63cf\u540e\u80fd\u8f6c\u5316\u7684\u9875\u9762\u7684\u8be6\u7ec6\u6307\u5357\uff0c\u8bf7\u53c2\u9605 <a href=\"https:\/\/pageloot.com\/zh\/blog\/mobile-qr-code-landing-pages-best-practices\/\">\u79fb\u52a8\u4e8c\u7ef4\u7801\u7740\u9646\u9875\u7684\u6700\u4f73\u5b9e\u8df5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5956\u52b1\u4e8c\u7ef4\u7801\u4f7f\u7528\u7684USPS\u4fc3\u9500\u6d3b\u52a8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u90ae\u653f\u6bcf\u5e74\u90fd\u4f1a\u4e3e\u529e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6574\u5408\u4e86\u7279\u5b9a\u6280\u672f\u7684\u90ae\u4ef6\u5546\u63d0\u4f9b\u90ae\u8d44\u6298\u6263\u3002\u5176\u4e2d\u4e24\u9879\u4e0e\u4e8c\u7ef4\u7801\u6d3b\u52a8\u76f4\u63a5\u76f8\u5173\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <strong>\u6574\u5408\u6280\u672f\u4fc3\u9500<\/strong> \u5f53\u90ae\u4ef6\u4e0a\u7684\u4e8c\u7ef4\u7801\u7b26\u5408\u7f8e\u56fd\u90ae\u653f\u7684\u8981\u6c42\uff0c\u4ee5\u63d0\u4f9b\u76f8\u5173\u7684\u6570\u5b57\u4f53\u9a8c\u65f6\uff0c\u53ef\u4eab\u53d73%\u7684\u90ae\u8d44\u6298\u6263\u3002\u8981\u7b26\u5408\u6761\u4ef6\uff0c\u4e8c\u7ef4\u7801\u5fc5\u987b\u5c3a\u5bf8\u5408\u9002\u3001\u653e\u7f6e\u6e05\u6670\uff0c\u5e76\u94fe\u63a5\u5230\u4e00\u4e2a\u79fb\u52a8\u4f18\u5316\u7684\u76ee\u7684\u5730\uff0c\u8be5\u76ee\u7684\u5730\u4e0e\u90ae\u4ef6\u5185\u5bb9\u5b9e\u8d28\u76f8\u5173\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <strong>\u77e5\u60c5\u6295\u9012\u8ba1\u5212<\/strong> \u5141\u8bb8\u5546\u4e1a\u90ae\u4ef6\u5546\u5c06\u5b9e\u4f53\u90ae\u4ef6\u4e0e\u6570\u5b57\u5185\u5bb9\u2014\u2014\u4e00\u5f20\u5f69\u8272\u56fe\u7247\u548c\u4e00\u4e2a\u53ef\u70b9\u51fb\u7684URL\u2014\u2014\u914d\u5bf9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u4f1a\u51fa\u73b0\u5728\u7f8e\u56fd\u90ae\u653f\u5728\u90ae\u4ef6\u9001\u8fbe\u524d\u53d1\u9001\u7ed9\u8ba2\u9605\u8005\u7684\u7535\u5b50\u90ae\u4ef6\u6216\u5e94\u7528\u901a\u77e5\u4e2d\u3002\u8fd9\u4e3a\u60a8\u7684\u6d3b\u52a8\u521b\u9020\u4e86\u7b2c\u4e8c\u6b21\u66dd\u5149\uff0c\u751a\u81f3\u5728\u5b9e\u4f53\u90ae\u4ef6\u5230\u8fbe\u6536\u4ef6\u4eba\u624b\u4e2d\u4e4b\u524d\u3002\u57fa\u672c\u7684\u77e5\u60c5\u6295\u9012\u6d3b\u52a8\u529f\u80fd\u65e0\u9700\u989d\u5916\u652f\u4ed8\u7f8e\u56fd\u90ae\u653f\u8d39\u7528\uff0c\u53ea\u9700\u652f\u4ed8\u6807\u51c6\u90ae\u8d44\uff0c\u5e76\u4e14\u53ef\u4ee5\u4e0e\u5176\u4ed6\u4fc3\u9500\u6d3b\u52a8\u53e0\u52a0\uff0c\u4ee5\u5728\u7b26\u5408\u6761\u4ef6\u7684\u90ae\u4ef6\u4e2d\u83b7\u5f97\u7ec4\u5408\u8282\u7701\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u8bbe\u7f6e\u77e5\u60c5\u6295\u9012\u6d3b\u52a8\uff0c\u60a8\u9700\u8981\u901a\u8fc7\u7f8e\u56fd\u90ae\u653f\u5546\u4e1a\u5ba2\u6237\u95e8\u6237\u6ce8\u518c\uff0c\u521b\u5efa\u60a8\u7684\u6d3b\u52a8\u5e76\u8bbe\u5b9a\u90ae\u4ef6\u6295\u9012\u65e5\u671f\u7a97\u53e3\uff0c\u5e76\u5728\u60a8\u7684\u90ae\u4ef6\u8fdb\u5165\u5546\u4e1a\u90ae\u4ef6\u5165\u53e3\u5355\u4f4d\u4e4b\u524d\u4e0a\u4f20\u60a8\u7684\u968f\u9644\u5185\u5bb9\u3002\u7b26\u5408\u6761\u4ef6\u7684\u90ae\u4ef6\u7c7b\u578b\u5305\u62ec\u5934\u7b49\u90ae\u4ef6\u4fe1\u4ef6\u3001\u7f8e\u56fd\u90ae\u653f\u8425\u9500\u90ae\u4ef6\u4fe1\u4ef6\u548c\u5e26\u6709\u667a\u80fd\u90ae\u4ef6\u6761\u5f62\u7801\u7684\u975e\u8425\u5229\u7f8e\u56fd\u90ae\u653f\u8425\u9500\u90ae\u4ef6\u4fe1\u4ef6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5c06\u77e5\u60c5\u6295\u9012\u4e0e\u7b26\u5408\u6574\u5408\u6280\u672f\u4fc3\u9500\u6761\u4ef6\u7684\u4e8c\u7ef4\u7801\u4e00\u8d77\u4f7f\u7528\uff0c\u60a8\u53ef\u80fd\u53ef\u4ee5\u5728\u540c\u4e00\u6279\u90ae\u4ef6\u4e2d\u540c\u65f6\u7533\u8bf7\u8fd9\u4e24\u9879\u6298\u6263\u2014\u2014\u8fd9\u5bf9\u5927\u6279\u91cf\u6295\u9012\u6765\u8bf4\u662f\u663e\u8457\u7684\u6210\u672c\u964d\u4f4e\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8861\u91cf\u76f4\u90ae\u4e8c\u7ef4\u7801\u6d3b\u52a8\u8868\u73b0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u60a8\u7684\u6d3b\u52a8\u4e0a\u7ebf\uff0c\u8fd9\u4e9b\u662f\u503c\u5f97\u8ffd\u8e2a\u7684\u6307\u6807\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u603b\u626b\u63cf\u6b21\u6570<\/strong> \u2013 \u539f\u59cb\u626b\u63cf\u91cf\uff0c\u5373\u4e8c\u7ef4\u7801\u5728\u6240\u6709\u90ae\u4ef6\u4e2d\u88ab\u626b\u63cf\u7684\u6b21\u6570<\/li>\n<li><strong>\u72ec\u7acb\u626b\u63cf\u91cf<\/strong> \u2013 \u72ec\u7acb\u8bbe\u5907\u6570\u91cf\uff0c\u8fd9\u8fd1\u4f3c\u4e8e\u53c2\u4e0e\u7684\u72ec\u7acb\u6536\u4ef6\u4eba\u6570\u91cf<\/li>\n<li><strong>\u626b\u63cf\u5230\u8f6c\u5316\u7387<\/strong> \u2013 \u5b8c\u6210\u76ee\u6807\u64cd\u4f5c\u7684\u626b\u63cf\u767e\u5206\u6bd4\uff0c\u4f8b\u5982\u8d2d\u4e70\u3001\u586b\u5199\u8868\u683c\u6216\u7535\u8bdd\u547c\u53eb<\/li>\n<li><strong>\u626b\u63cf\u4f4d\u7f6e<\/strong> \u2013 \u5730\u7406\u6570\u636e\uff0c\u663e\u793a\u54ea\u4e9b\u90ae\u653f\u7f16\u7801\u6216\u5730\u533a\u54cd\u5e94\u6700\u591a<\/li>\n<li><strong>\u626b\u63cf\u65f6\u95f4<\/strong> \u2013 \u6536\u4ef6\u4eba\u5728\u4e00\u5929\u4e2d\u7684\u4f55\u65f6\u4ee5\u53ca\u5728\u4e00\u5468\u4e2d\u7684\u54ea\u4e9b\u5929\u53c2\u4e0e<\/li>\n<li><strong>\u8bbe\u5907\u7c7b\u578b<\/strong> \u2013 iOS\u4e0e\u5b89\u5353\u7684\u5206\u5e03\uff0c\u8fd9\u53ef\u4ee5\u4e3a\u7740\u9646\u9875\u4f18\u5316\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pageloot\u7684\u4eea\u8868\u677f\u4f1a\u81ea\u52a8\u663e\u793a\u6240\u6709\u8fd9\u4e9b\u52a8\u6001\u4e8c\u7ef4\u7801\u7684\u6570\u636e\u3002\u4e3a\u4e86\u66f4\u6df1\u5165\u7684\u6f0f\u6597\u5206\u6790\uff0c\u8bf7\u5c06\u60a8\u7684\u5e26\u6709UTM\u6807\u7b7e\u7684URL\u8fde\u63a5\u5230GA4\uff0c\u5e76\u8ffd\u8e2a\u626b\u63cf\u540e\u53d1\u751f\u7684\u4e00\u5207\u2014\u2014\u6536\u4ef6\u4eba\u8bbf\u95ee\u4e86\u54ea\u4e9b\u9875\u9762\uff0c\u505c\u7559\u4e86\u591a\u957f\u65f6\u95f4\uff0c\u4ee5\u53ca\u662f\u5426\u8fdb\u884c\u4e86\u8f6c\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u4f18\u5316\u60a8\u7684\u4e0b\u4e00\u6b21\u90ae\u4ef6\u6295\u9012\u3002\u5982\u679c\u626b\u63cf\u96c6\u4e2d\u5728\u4e00\u4e2a\u533a\u57df\u4f46\u8f6c\u5316\u7387\u5f88\u4f4e\uff0c\u90a3\u4e48\u7740\u9646\u9875\u6216\u4f18\u60e0\u53ef\u80fd\u9700\u8981\u672c\u5730\u5316\u3002\u5982\u679c\u626b\u63cf\u5728\u6295\u9012\u540e\u7684\u7b2c\u4e8c\u5929\u8fbe\u5230\u5cf0\u503c\uff0c\u8fd9\u8868\u660e\u60a8\u7684\u53d7\u4f17\u4f55\u65f6\u6253\u5f00\u90ae\u4ef6\uff0c\u5e76\u53ef\u4ee5\u6307\u5bfc\u672a\u6765\u7684\u6295\u9012\u65f6\u95f4\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be6\u7ec6\u7684\u8ffd\u8e2a\u8bbe\u7f6e\u8bf4\u660e\u53ef\u5728\u4ee5\u4e0b\u5185\u5bb9\u4e2d\u627e\u5230 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/tracking-qr-codes\/\">\u4e8c\u7ef4\u7801\u8ffd\u8e2a\u6307\u5357<\/a> \u4ee5\u53ca <a href=\"https:\/\/pageloot.com\/zh\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Google Analytics\u7684UTM\u53c2\u6570\u6307\u5357<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6574\u5408\u6240\u6709\u8981\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u6709\u6548\u7684\u76f4\u90ae\u4e8c\u7ef4\u7801\u6d3b\u52a8\u662f\u8fd9\u6837\u7684\uff1a\u4e00\u4e2a\u81f3\u5c111\u82f1\u5bf8\u5bbd\u7684\u52a8\u6001\u4e8c\u7ef4\u7801\uff0c\u653e\u7f6e\u5728\u6b63\u9762\u9762\u677f\u4e0a\uff0c\u8fdc\u79bb\u90ae\u653f\u6761\u5f62\u7801\u533a\u57df\uff0c\u4ee5\u9ad8\u5bf9\u6bd4\u5ea6\u6253\u5370\u5728\u5e72\u51c0\u7684\u80cc\u666f\u4e0a\uff0c\u94fe\u63a5\u5230\u4e00\u4e2a\u5feb\u901f\u7684\u79fb\u52a8\u7740\u9646\u9875\uff0c\u5e76\u901a\u8fc7Pageloot\u7684\u5185\u7f6e\u5206\u6790\u548cGA4\u4e2d\u5e26\u6709UTM\u6807\u7b7e\u7684URL\u8fdb\u884c\u8ffd\u8e2a\u3002\u6bcf\u4e00\u6b21\u626b\u63cf\u90fd\u6210\u4e3a\u60a8\u53ef\u4ee5\u4e3a\u4e0b\u4e00\u6b21\u6d3b\u52a8\u91c7\u53d6\u884c\u52a8\u7684\u6570\u636e\u70b9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u4e2a\u52a8\u6001\u4e8c\u7ef4\u7801\u5e76\u5c06\u5176\u9644\u52a0\u5230\u7279\u5b9a\u7684\u6d3b\u52a8URL\u3002\u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator\/\">\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u7acb\u5373\u6784\u5efa\u4e00\u4e2a\u514d\u8d39\u4e8c\u7ef4\u7801\uff0c\u6216\u76f4\u63a5\u524d\u5f80 <a href=\"https:\/\/pageloot.com\/zh\/dynamic-qr-code-generator\/\">\u52a8\u6001 QR code \u751f\u6210\u5668<\/a> \u4ece\u4e00\u5f00\u59cb\u5c31\u83b7\u5f97\u5b8c\u6574\u7684\u8ffd\u8e2a\u548c\u7f16\u8f91\u529f\u80fd\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-65127adde591\"><strong class=\"schema-faq-question\">\u6211\u53ef\u4ee5\u5728\u4e0d\u540c\u8425\u9500\u6d3b\u52a8\u7684\u591a\u4e2a\u76f4\u90ae\u90ae\u4ef6\u4e0a\u4f7f\u7528\u76f8\u540c\u7684\u4e8c\u7ef4\u7801\u5417\uff1f<\/strong> <p 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<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u5982\u4f55\u5728\u76f4\u90ae\u4e0a\u4f7f\u7528\u4e8c\u7ef4\u7801\u6765\u8ffd\u8e2a\u626b\u63cf\u5e76\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u672c\u6307\u5357\u6db5\u76d6\u5c3a\u5bf8\u3001\u653e\u7f6e\u3001\u52a8\u6001\u7801\u4e0e\u9759\u6001\u7801\u4ee5\u53ca\u7f8e\u56fd\u90ae\u653f (USPS) \u90ae\u8d44\u3002<\/p>","protected":false},"author":17,"featured_media":55357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-55444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes on Direct Mail: How to Use and Track Them<\/title>\n<meta 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Using separate dynamic QR codes for each campaign lets you track performance independently. If you reuse one code, you cannot distinguish which mailing drove which scans. With a dynamic QR code, you can update the destination URL between campaigns, but creating a new code \u2013 along with a new UTM-tagged URL \u2013 for each distinct mailing keeps your analytics clean and your reporting accurate.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-4ef0590d5150","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-4ef0590d5150","name":"\u5982\u679c\u6211\u9700\u8981\u5728\u90ae\u4ef6\u5df2\u7ecf\u6253\u5370\u4e4b\u540e\u66f4\u6539\u843d\u5730\u9875URL\uff0c\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If you used a dynamic QR code, you can update the destination URL at any time from your Pageloot dashboard without touching the printed code. The code itself never changes \u2013 only the redirect destination does. This is one of the primary reasons dynamic QR codes are the standard choice for print campaigns. If you used a static QR code, the URL is permanently encoded into the pattern and cannot be changed after printing.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-29e1908e3bca","position":3,"url":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-29e1908e3bca","name":"\u6211\u600e\u4e48\u77e5\u9053\u6211\u7684\u4e8c\u7ef4\u7801\u662f\u5426\u7b26\u5408 USPS \u90ae\u8d44\u6298\u6263\u7684\u6761\u4ef6\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The USPS Integrated Technology Promotion has specific annual requirements covering minimum QR code size, placement on the mailpiece, and the type of mobile experience the code delivers. The promotion typically requires the code to link to a mobile-optimized destination that is directly relevant to the mailpiece content. Requirements are updated each year, so review the current promotion guidelines through the USPS Business Customer Gateway before designing your piece. 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