{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/zh\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u7684\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u60a8\u7684\u4e8c\u7ef4\u7801\u8425\u9500\u6d3b\u52a8\u662f\u5426\u672a\u80fd\u8fbe\u5230\u9884\u671f\u7684\u6570\u5b57\u4e92\u52a8\u6548\u679c\uff1f\u5f53\u626b\u63cf\u7387\u6301\u7eed\u4f4e\u8ff7\u65f6\uff0c\u4f01\u4e1a\u5f80\u5f80\u4f1a\u6d41\u5931\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5728\u53d7\u4f17\u5b8c\u5168\u5ffd\u89c6\u7684\u5370\u5237\u6750\u6599\u4e0a\u6d6a\u8d39\u9884\u7b97\u3002\u672c\u6307\u5357\u5c06\u89e3\u91ca A\/B \u6d4b\u8bd5\u5982\u4f55\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u8c03\u6574\u6765\u4f18\u5316\u60a8\u7684\u7b56\u7565\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u626b\u63cf\u91cf\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 A\/B \u6d4b\u8bd5\u5bf9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u81f3\u5173\u91cd\u8981<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B \u6d4b\u8bd5\uff0c\u6216\u79f0\u5206\u6d41\u6d4b\u8bd5\uff0c\u6d89\u53ca\u6bd4\u8f83\u4e8c\u7ef4\u7801\u7684\u4e24\u4e2a\u7248\u672c\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e2a\u7248\u672c\u6700\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u3002\u5728\u5b9e\u4f53\u8425\u9500\u4e2d\uff0c\u8fd9\u79cd\u65b9\u6cd5\u901a\u8fc7\u63d0\u4f9b\u7528\u6237\u884c\u4e3a\u7684\u786c\u6570\u636e\uff0c\u4f7f\u60a8\u7684\u7b56\u7565\u8d85\u8d8a\u4e86\u731c\u6d4b\u3002\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/tracking-qr-codes\/\">\u8ffd\u8e2aQR\u7801<\/a> \u901a\u8fc7 A\/B \u6d4b\u8bd5\u5e73\u5747\u53ef\u4f7f\u626b\u63cf\u7387\u63d0\u9ad8 15-20%\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f9d\u9760\u5b9e\u65f6\u6570\u636e\u53ef\u4ee5\u5b9e\u73b0\u654f\u6377\u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u3002\u4f8b\u5982\uff0c\u96f6\u552e\u5de8\u5934 Flipkart \u5229\u7528\u5206\u6790\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u671f\u8c03\u6574\u8bbe\u8ba1\u5143\u7d20\uff0c\u6700\u7ec8\u5c06\u5176\u626b\u63cf\u901a\u8fc7\u7387\u63d0\u9ad8\u4e86 15%\uff0c\u5e76\u8fbe\u5230\u4e86\u8d85\u8fc7\u4e24\u767e\u4e07\u6b21\u626b\u63cf\u3002\u901a\u8fc7\u8bc6\u522b\u54ea\u4e2a\u53d8\u4f53\u8868\u73b0\u66f4\u597d\uff0c\u60a8\u53ef\u4ee5\u5728\u5168\u56fd\u5168\u9762\u63a8\u5e7f\u4e4b\u524d\uff0c\u6269\u5927\u6210\u529f\u7248\u672c\u7684\u89c4\u6a21\u5e76\u6dd8\u6c70\u8868\u73b0\u4e0d\u4f73\u7684\u8bbe\u8ba1\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u9ad8\u4e92\u52a8\u5ea6\u7684\u6d4b\u8bd5\u53d8\u91cf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u83b7\u5f97\u6700\u51c6\u786e\u7684\u7ed3\u679c\uff0c\u60a8\u5e94\u8be5\u4e00\u6b21\u53ea\u9694\u79bb\u4e00\u4e2a\u53d8\u91cf\u3002\u5982\u679c\u60a8\u540c\u65f6\u66f4\u6539\u989c\u8272\u3001\u4f4d\u7f6e\u548c\u76ee\u6807\uff0c\u60a8\u5c06\u4e0d\u77e5\u9053\u662f\u54ea\u4e2a\u5177\u4f53\u7684\u66f4\u6539\u5bfc\u81f4\u4e86\u6027\u80fd\u63d0\u5347\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"\u4e8c\u7ef4\u7801\u6d4b\u8bd5\u4fe1\u606f\u56fe\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u89c6\u89c9\u8bbe\u8ba1\u548c\u54c1\u724c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u6807\u51c6\u7684\u9ed1\u767d\u4e8c\u7ef4\u7801\u4e0e\u5b9a\u5236\u8bbe\u8ba1\u8fdb\u884c\u6bd4\u8f83\u901a\u5e38\u4f1a\u4ea7\u751f\u663e\u8457\u6548\u679c\u3002\u7814\u7a76\u8868\u660e\uff0c <a href=\"https:\/\/pageloot.com\/zh\/blog\/9-qr-code-design-tips-for-better-scans\/\">\u54c1\u724c\u4e8c\u7ef4\u7801<\/a> \u4e0e\u901a\u7528\u3001\u65e0\u54c1\u724c\u7684\u7248\u672c\u76f8\u6bd4\uff0c\u626b\u63cf\u7387\u53ef\u63d0\u9ad8\u9ad8\u8fbe 80%\u3002\u8003\u8651\u6d4b\u8bd5\u4e0d\u540c\u7684\u54c1\u724c\u989c\u8272\u3001\u6dfb\u52a0\u5c45\u4e2d\u5fbd\u6807\u6216\u4f7f\u7528\u81ea\u5b9a\u4e49\u8fb9\u6846\uff0c\u4ee5\u4e86\u89e3\u4ec0\u4e48\u80fd\u4e0e\u60a8\u7684\u7528\u6237\u5efa\u7acb\u6700\u5927\u7684\u4fe1\u4efb\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u52a8\u53f7\u53ec (CTA) \u4fe1\u606f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u7ef4\u7801\u5468\u56f4\u7684\u6587\u672c\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u4e0e\u4e4b\u4e92\u52a8\u6240\u9700\u7684\u5fc5\u8981\u4e0a\u4e0b\u6587\u3002\u4e00\u4e2a\u901a\u7528\u7684\u201c\u626b\u63cf\u6211\u201d\u53ef\u80fd\u4f1a\u88ab\u5ffd\u7565\uff0c\u800c\u4e2a\u6027\u5316\u6216\u4ef7\u503c\u9a71\u52a8\u7684 CTA \u53ef\u4ee5\u663e\u8457\u63a8\u52a8\u6548\u679c\u3002\u6d4b\u8bd5\u9ad8\u7ee9\u6548\u7684 <a href=\"https:\/\/pageloot.com\/zh\/blog\/qr-code-call-to-actions-billboards\/\">\u4e8c\u7ef4\u7801\u884c\u52a8\u53f7\u53ec<\/a> \u4f8b\u5982\u201c\u626b\u63cf\u4eab 15% \u6298\u6263\u201d\u4e0e\u201c\u52a0\u5165\u4f1a\u5458\u4ff1\u4e50\u90e8\u201d\u76f8\u6bd4\uff0c\u53ef\u4f7f\u626b\u63cf\u91cf\u589e\u52a0 40%\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6218\u7565\u6027\u653e\u7f6e\u548c\u73af\u5883<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u7ef4\u7801\u7684\u7269\u7406\u4f4d\u7f6e\u4e0e\u5176\u8bbe\u8ba1\u540c\u6837\u91cd\u8981\u3002\u60a8\u5e94\u8be5\u6d4b\u8bd5\u4e8c\u7ef4\u7801\u5728\u89c6\u7ebf\u6c34\u5e73\uff08\u901a\u5e38\u5728 3.5 \u5230 5.5 \u82f1\u5c3a\u4e4b\u95f4\uff09\u662f\u5426\u8868\u73b0\u66f4\u597d\uff0c\u6216\u8005\u653e\u7f6e\u5728\u4ea7\u54c1\u5305\u88c5\u4e0a\u4e0e\u8d27\u67b6\u8fb9\u7f18\u6807\u724c\u4e0a\u54ea\u4e2a\u80fd\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u3002\u5206\u6790 <a href=\"https:\/\/pageloot.com\/zh\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">\u4e8c\u7ef4\u7801\u653e\u7f6e\u4f4d\u7f6e<\/a> \u5e2e\u52a9\u60a8\u4e86\u89e3\u7528\u6237\u6700\u6709\u53ef\u80fd\u51c6\u5907\u597d\u624b\u673a\u5e76\u62e5\u6709\u7a33\u5b9a\u7684\u4e92\u8054\u7f51\u8fde\u63a5\u8fdb\u884c\u626b\u63cf\u7684\u5730\u70b9\u3002.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u4f18\u5316\u60a8\u7684\u8868\u73b0<\/strong>:\u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/dynamic-qr-code-generator\/\">\u52a8\u6001\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u521b\u5efa\u53ef\u7f16\u8f91\u7684\u4ee3\u7801\uff0c\u8ba9\u60a8\u65e0\u9700\u91cd\u65b0\u6253\u5370\u5373\u53ef\u5373\u65f6\u66f4\u65b0\u76ee\u7684\u5730\u6216\u8bbe\u8ba1\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5efa\u7acb\u7ed3\u6784\u5316\u7684 A\/B \u6d4b\u8bd5\u6846\u67b6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u7684\u6d4b\u8bd5\u9700\u8981\u4e00\u81f4\u7684\u65b9\u6cd5\u8bba\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6570\u636e\u5177\u6709\u7edf\u8ba1\u5b66\u610f\u4e49\u4e14\u53ef\u64cd\u4f5c\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  \u5b9a\u4e49\u660e\u786e\u7684\u5047\u8bbe\uff1a\u4ece\u4e00\u4e2a\u5177\u4f53\u76ee\u6807\u5f00\u59cb\uff0c\u4f8b\u5982\u201c\u5728\u4ee3\u7801\u4e2d\u6dfb\u52a0\u84dd\u8272\u8fb9\u6846\u5c06\u4f7f\u6211\u4eec\u96f6\u552e\u5e97\u7684\u626b\u63cf\u91cf\u589e\u52a0 10%\u3002\u201d<\/li>\n<li>  \u5229\u7528\u52a8\u6001\u6280\u672f\uff1a\u5728\u6bd4\u8f83 <a href=\"https:\/\/pageloot.com\/zh\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">\u52a8\u6001\u4e8c\u7ef4\u7801\u4e0e\u9759\u6001\u4e8c\u7ef4\u7801<\/a>, \u65f6\uff0c\u52a8\u6001\u4ee3\u7801\u66f4\u4f18\u8d8a\uff0c\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86\u8fed\u4ee3\u6d4b\u8bd5\u6240\u9700\u7684\u8ddf\u8e2a\u57fa\u7840\u8bbe\u65bd\u548c\u7075\u6d3b\u6027\u3002.<\/li>\n<li>  \u5e73\u5747\u5206\u914d\u6d41\u91cf\uff1a\u5728\u76f8\u4f3c\u7684\u73af\u5883\u4e2d\u6216\u540c\u65f6\u90e8\u7f72\u7248\u672c A \u548c\u7248\u672c B\uff0c\u4ee5\u786e\u4fdd\u6bd4\u8f83\u516c\u5e73\u3002.<\/li>\n<li>  \u76d1\u63a7\u53c2\u4e0e\u5ea6\u6307\u6807\uff1a\u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">\u5b9e\u65f6\u4e8c\u7ef4\u7801\u5206\u6790\u4eea\u8868\u677f<\/a> \u6765\u8ddf\u8e2a\u72ec\u7acb\u626b\u63cf\u91cf\u3001\u4f4d\u7f6e\u6570\u636e\u4ee5\u53ca\u53d7\u4f17\u4f7f\u7528\u7684\u7279\u5b9a\u8bbe\u5907\u3002.<\/li>\n<li>  \u6839\u636e\u7ed3\u679c\u8fdb\u884c\u8fed\u4ee3\uff1a\u4e00\u65e6\u6bcf\u4e2a\u53d8\u4f53\u8fbe\u5230\u81f3\u5c11 200 \u6b21\u72ec\u7acb\u626b\u63cf\u7684\u6837\u672c\u91cf\uff0c\u786e\u5b9a\u83b7\u80dc\u8005\u5e76\u5f00\u59cb\u5bf9\u4e0d\u540c\u7684\u53d8\u91cf\u8fdb\u884c\u65b0\u6d4b\u8bd5\u4ee5\u7ee7\u7eed\u4f18\u5316\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u786e\u4fdd\u6709\u6548\u6d4b\u8bd5\u7ed3\u679c\u7684\u6280\u672f\u6807\u51c6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u8425\u9500\u53d8\u91cf\u90fd\u65e0\u6cd5\u514b\u670d\u6280\u672f\u6545\u969c\u3002\u5728\u8fd0\u884c A\/B \u6d4b\u8bd5\u4e4b\u524d\uff0c\u8bf7\u9a8c\u8bc1\u4e24\u4e2a\u53d8\u4f53\u90fd\u7b26\u5408\u53ef\u626b\u63cf\u6027\u7684\u57fa\u672c\u8981\u6c42\u3002\u9ad8\u5bf9\u6bd4\u5ea6\u662f\u6700\u5173\u952e\u7684\u56e0\u7d20\uff1b\u59cb\u7ec8\u5728\u6d45\u8272\u80cc\u666f\u4e0a\u4f7f\u7528\u6df1\u8272\u524d\u666f\u989c\u8272\uff0c\u4ee5\u786e\u4fdd\u626b\u63cf\u4eea\u53ef\u4ee5\u8f7b\u677e\u8bfb\u53d6\u6570\u636e\u6a21\u5f0f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u8fd8\u5fc5\u987b\u4fdd\u62a4\u201c\u9759\u533a\u201d\uff0c\u5373\u4ee3\u7801\u5468\u56f4\u81f3\u5c11\u56db\u4e2a\u6a21\u5757\u7684\u7a7a\u767d\u8fb9\u8ddd\u3002\u5982\u679c\u6587\u672c\u6216\u56fe\u50cf\u4fb5\u5360\u6b64\u7a7a\u95f4\uff0c\u626b\u63cf\u4eea\u53ef\u80fd\u5b8c\u5168\u65e0\u6cd5\u8bc6\u522b\u4ee3\u7801\u3002\u5bf9\u4e8e\u5c3a\u5bf8\uff0c\u8fd1\u8ddd\u79bb\u4f7f\u7528\u65f6\uff0c\u4ee3\u7801\u5e94\u81f3\u5c11\u4e3a 0.8 x 0.8 \u82f1\u5bf8\u3002\u5982\u679c\u60a8\u8981\u6dfb\u52a0\u5fbd\u6807\uff0c\u8bf7\u4f7f\u7528\u66f4\u9ad8\u7684\u7ea0\u9519\u7ea7\u522b\uff08Q \u7ea7\u6216 H \u7ea7\uff09\uff0c\u4ee5\u786e\u4fdd\u5373\u4f7f\u90e8\u5206\u56fe\u6848\u88ab\u906e\u6321\uff0c\u4ee3\u7801\u4e5f\u80fd\u6b63\u5e38\u5de5\u4f5c\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"\u4e8c\u7ef4\u7801\u6d4b\u8bd5\u6807\u51c6\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u5206\u6790\u6bcf\u4e00\u6b21\u626b\u63cf<\/strong>\uff1a\u6df1\u5165\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u548c\u5730\u7406\u8d8b\u52bf <a href=\"https:\/\/pageloot.com\/zh\/feature\/analytics\/\">\u5b9e\u65f6\u4e8c\u7ef4\u7801\u5206\u6790<\/a> \u4ee5\u51c6\u786e\u4e86\u89e3\u60a8\u7684 A\/B \u6d4b\u8bd5\u8868\u73b0\u5982\u4f55\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u771f\u5b9e\u4e16\u754c\u6027\u80fd\u57fa\u51c6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8003\u5bdf\u6210\u529f\u7684\u54c1\u724c\u4e3a\u4e8c\u7ef4\u7801\u4f18\u5316\u63d0\u4f9b\u4e86\u53ef\u884c\u7684\u84dd\u56fe\u3002\u4f8b\u5982\uff0c\u661f\u5df4\u514b\u5c06\u5176\u4e8c\u7ef4\u7801\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4e0e\u5176\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7ed1\u5b9a\uff0c\u73b0\u5728\u8fd9\u4e9b\u4e92\u52a8\u5360\u5176\u6240\u6709\u7f8e\u56fd\u4ea4\u6613\u7684 17%\u3002\u8fd9\u4e00\u6210\u529f\u5efa\u7acb\u5728\u4e0d\u65ad\u5b8c\u5584\u4e8c\u7ef4\u7801\u5728\u7ed3\u8d26\u6d41\u7a0b\u4e2d\u5411\u7528\u6237\u5448\u73b0\u65b9\u5f0f\u7684\u57fa\u7840\u4e0a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u96f6\u552e\u9886\u57df\uff0c\u5b9c\u5bb6\u5bf9\u4e8c\u7ef4\u7801\u9a71\u52a8\u7684\u589e\u5f3a\u73b0\u5b9e\u529f\u80fd\u8fdb\u884c\u4e86 A\/B \u6d4b\u8bd5\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c\u4e0e\u8fd9\u4e9b\u6570\u5b57\u63a5\u89e6\u70b9\u4e92\u52a8\u7684\u7528\u6237\uff0c\u5176\u5728\u7ebf\u8d2d\u7269\u7bee\u6bd4\u672a\u4e92\u52a8\u7684\u7528\u6237\u5927 27%\u3002\u540c\u6837\uff0c\u4e00\u4e2a\u5316\u5986\u54c1\u54c1\u724c\u53d1\u73b0\uff0c\u5c06\u901a\u7528\u94fe\u63a5\u66f4\u6539\u4e3a\u4e2a\u6027\u5316 CTA\uff0c\u4f8b\u5982\u201c\u627e\u5230\u60a8\u7684\u62a4\u80a4\u5339\u914d\u201d\uff0c\u4f7f\u626b\u63cf\u91cf\u589e\u52a0\u4e86 40%\uff0c\u5e76\u4e14\u7f51\u7ad9\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u663e\u8457\u5ef6\u957f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">\u6211\u53ef\u4ee5\u5bf9\u5df2\u6253\u5370\u7684\u4e8c\u7ef4\u7801\u8fdb\u884c A\/B \u6d4b\u8bd5\u5417\uff1f<\/strong> <p class=\"schema-faq-answer\">\u53ea\u6709\u5f53\u60a8\u6700\u521d\u4f7f\u7528\u7684\u662f\u52a8\u6001\u4e8c\u7ef4\u7801\u65f6\uff0c\u624d\u80fd\u8fd9\u6837\u505a\u3002\u56e0\u4e3a\u52a8\u6001\u4ee3\u7801\u901a\u8fc7\u670d\u52a1\u5668\u91cd\u5b9a\u5411\uff0c\u60a8\u53ef\u4ee5\u5728\u4eea\u8868\u677f\u4e2d\u66f4\u6539\u76ee\u6807 URL \u6216\u8bbe\u8ba1\u8bbe\u7f6e\uff0c\u800c\u65e0\u9700\u66f4\u6539\u5ba2\u6237\u624b\u4e2d\u5df2\u6709\u7684\u7269\u7406\u4ee3\u7801\u3002.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">\u8fdb\u884c\u6709\u6548\u7684 A\/B \u6d4b\u8bd5\u9700\u8981\u591a\u5c11\u6b21\u626b\u63cf\uff1f<\/strong> <p class=\"schema-faq-answer\">\u4e3a\u4e86\u8fbe\u5230\u7edf\u8ba1\u663e\u8457\u6027\uff0c\u60a8\u5e94\u8be5\u4e3a\u6bcf\u4e2a\u53d8\u4f53\u81f3\u5c11\u4e89\u53d6 200 \u6b21\u72ec\u7acb\u626b\u63cf\u3002\u5efa\u8bae\u6d4b\u8bd5\u81f3\u5c11\u8fd0\u884c\u4e24\u5468\uff0c\u4ee5\u8003\u8651\u4e00\u5468\u4e2d\u4e0d\u540c\u65e5\u671f\u7528\u6237\u884c\u4e3a\u7684\u6ce2\u52a8\u3002.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">\u5206\u6790\u4e8c\u7ef4\u7801 A\/B \u6d4b\u8bd5\u65f6\uff0c\u54ea\u4e9b\u6307\u6807\u6700\u91cd\u8981\uff1f<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u3002\u5b66\u4e60\u5982\u4f55\u5229\u7528\u6570\u636e\u4f18\u5316\u89c6\u89c9\u8bbe\u8ba1\u3001CTA \u4fe1\u606f\u548c\u7b56\u7565\u6027\u653e\u7f6e\uff0c\u4ece\u800c\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/zh\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Improving QR Code Conversions with A\/B Testing\" \/>\n<meta property=\"og:description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/zh\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T03:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"wordCount\":1094,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"zh\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"name\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"description\":\"Improve QR code conversions with A\\\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2e1e48efe5fe\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2dcb24214f8a\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-ad45fd70fee5\"}],\"inLanguage\":\"zh\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"width\":1408,\"height\":768,\"caption\":\"QR campaign testing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2e1e48efe5fe\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2e1e48efe5fe\",\"name\":\"Can I run an A\\\/B test on QR codes that have already been printed?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can only do this if you originally used dynamic QR codes. Because dynamic codes redirect through a server, you can change the destination URL or the design settings in your dashboard without needing to change the physical code that is already in the hands of your customers.\",\"inLanguage\":\"zh\"},\"inLanguage\":\"zh\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2dcb24214f8a\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-2dcb24214f8a\",\"name\":\"How many scans do I need for a valid A\\\/B test?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To achieve statistical significance, you should aim for at least 200 unique scans per variant. Running the test for at least two weeks is also recommended to account for fluctuations in user behavior during different days of the week.\",\"inLanguage\":\"zh\"},\"inLanguage\":\"zh\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-ad45fd70fee5\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#faq-question-ad45fd70fee5\",\"name\":\"Which metrics are most important when analyzing a QR A\\\/B test?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.\",\"inLanguage\":\"zh\"},\"inLanguage\":\"zh\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u7684\u6307\u5357","description":"\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u3002\u5b66\u4e60\u5982\u4f55\u5229\u7528\u6570\u636e\u4f18\u5316\u89c6\u89c9\u8bbe\u8ba1\u3001CTA \u4fe1\u606f\u548c\u7b56\u7565\u6027\u653e\u7f6e\uff0c\u4ece\u800c\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/zh\/blog\/how-ab-testing-improves-qr-code-conversions\/","og_locale":"zh_CN","og_type":"article","og_title":"Guidelines for Improving QR Code Conversions with A\/B Testing","og_description":"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.","og_url":"https:\/\/pageloot.com\/zh\/blog\/how-ab-testing-improves-qr-code-conversions\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-07-03T03:32:39+00:00","article_modified_time":"2026-04-22T13:17:35+00:00","og_image":[{"width":1408,"height":768,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"\u4f5c\u8005":"Siim T","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"Guidelines for Improving QR Code Conversions with A\/B Testing","datePublished":"2025-07-03T03:32:39+00:00","dateModified":"2026-04-22T13:17:35+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/"},"wordCount":1094,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp","articleSection":["Blog"],"inLanguage":"zh"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/","url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/","name":"\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u7684\u6307\u5357","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp","datePublished":"2025-07-03T03:32:39+00:00","dateModified":"2026-04-22T13:17:35+00:00","description":"\u901a\u8fc7 A\/B \u6d4b\u8bd5\u63d0\u5347\u4e8c\u7ef4\u7801\u8f6c\u5316\u7387\u3002\u5b66\u4e60\u5982\u4f55\u5229\u7528\u6570\u636e\u4f18\u5316\u89c6\u89c9\u8bbe\u8ba1\u3001CTA \u4fe1\u606f\u548c\u7b56\u7565\u6027\u653e\u7f6e\uff0c\u4ece\u800c\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe"},{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a"},{"@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5"}],"inLanguage":"zh","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/"]}]},{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp","width":1408,"height":768,"caption":"QR campaign testing"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"Guidelines for Improving QR Code Conversions with A\/B Testing"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"\u4f69\u5409\u8def\u7279","description":"\u5728\u7ebf\u521b\u5efa\u514d\u8d39\u7684QR\u7801","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"\u4f69\u5409\u8def\u7279","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"\u66b9\u7f57","image":{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781035014","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi \u662f Pageloot \u521b\u65b0\u4e8c\u7ef4\u7801\u751f\u6210\u5668\u670d\u52a1\u7684\u4e00\u90e8\u5206\u3002Siim \u5728\u4e8c\u7ef4\u7801\u9886\u57df\u62e5\u6709\u8d85\u8fc7 5 \u5e74\u7684\u6df1\u539a\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5df2\u6210\u4e3a\u8be5\u9886\u57df\u7684\u4e3b\u9898\u4e13\u5bb6\u3002\u4ed6\u5728\u5229\u7528 QR \u6280\u672f\u7b80\u5316\u548c\u589e\u5f3a\u6570\u5b57\u4e92\u52a8\u65b9\u9762\u53d6\u5f97\u4e86\u91cd\u5927\u8fdb\u5c55\u3002\u4ed6\u7684\u65c5\u7a0b\u5e76\u4e0d\u53ea\u662f\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002Siim \u62e5\u6709\u5e7f\u6cdb\u7684\u6570\u5b57\u80cc\u666f\uff0c\u5728\u8f6f\u4ef6\u5373\u670d\u52a1 (SaaS) \u9886\u57df\u62e5\u6709\u8d85\u8fc7 10 \u5e74\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u8fd9\u5145\u5206\u8bc1\u660e\u4e86\u4ed6\u5728\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u7684\u6df1\u539a\u77e5\u8bc6\u3002","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","position":1,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","name":"\u6211\u53ef\u4ee5\u5bf9\u5df2\u6253\u5370\u7684\u4e8c\u7ef4\u7801\u8fdb\u884c A\/B \u6d4b\u8bd5\u5417\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can only do this if you originally used dynamic QR codes. Because dynamic codes redirect through a server, you can change the destination URL or the design settings in your dashboard without needing to change the physical code that is already in the hands of your customers.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","position":2,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","name":"\u8fdb\u884c\u6709\u6548\u7684 A\/B \u6d4b\u8bd5\u9700\u8981\u591a\u5c11\u6b21\u626b\u63cf\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To achieve statistical significance, you should aim for at least 200 unique scans per variant. Running the test for at least two weeks is also recommended to account for fluctuations in user behavior during different days of the week.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","position":3,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","name":"\u5206\u6790\u4e8c\u7ef4\u7801 A\/B \u6d4b\u8bd5\u65f6\uff0c\u54ea\u4e9b\u6307\u6807\u6700\u91cd\u8981\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.","inLanguage":"zh"},"inLanguage":"zh"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/40761\/revisions"}],"predecessor-version":[{"id":52834,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/40761\/revisions\/52834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media\/50619"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media?parent=40761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/categories?post=40761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/tags?post=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}