{"id":37008,"date":"2025-06-10T05:50:48","date_gmt":"2025-06-10T05:50:48","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-qr-codes-track-print-ad-engagement\/"},"modified":"2026-06-10T21:27:11","modified_gmt":"2026-06-10T21:27:11","slug":"how-qr-codes-track-print-ad-engagement","status":"publish","type":"post","link":"https:\/\/pageloot.com\/zh\/blog\/how-qr-codes-track-print-ad-engagement\/","title":{"rendered":"\u4e8c\u7ef4\u7801\u5982\u4f55\u8ffd\u8e2a\u5370\u5237\u5e7f\u544a\u53c2\u4e0e\u5ea6"},"content":{"rendered":"<p 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class=\"wp-block-paragraph\">\u4e8c\u7ef4\u7801\u5f25\u8865\u4e86\u8fd9\u4e00\u9e3f\u6c9f\u3002\u5f53\u8bfb\u8005\u626b\u63cf\u4f60\u5370\u5237\u6750\u6599\u4e2d\u7684\u4e8c\u7ef4\u7801\u65f6\uff0c\u8be5\u884c\u4e3a\u4f1a\u88ab\u6570\u5b57\u5316\u8bb0\u5f55\u3002\u4f60\u6355\u83b7\u626b\u63cf\u4e8b\u4ef6\u3001\u4f4d\u7f6e\u3001\u8bbe\u5907\u7c7b\u578b\u548c\u65f6\u95f4\u2014\u2014\u5982\u679c\u76ee\u6807URL\u5305\u542bUTM\u53c2\u6570\uff0c\u4f60\u53ef\u4ee5\u4e00\u8def\u8ffd\u8e2a\u8be5\u7528\u6237\u76f4\u81f3\u8d2d\u4e70\u3001\u6ce8\u518c\u6216\u4e0b\u8f7d\u3002\u7ebf\u4e0b\u66dd\u5149\u53d8\u6210\u4e86\u53ef\u8861\u91cf\u7684\u6570\u5b57\u8f6c\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4e8c\u7ef4\u7801\u5df2\u6210\u4e3a\u5e73\u9762\u5e7f\u544a\u6d3b\u52a8\u5f52\u56e0\u7684\u6807\u51c6\u5de5\u5177\u3002\u901a\u8fc7\u5728\u4e0d\u540c\u5e7f\u544a\u4f4d\u4f7f\u7528\u72ec\u7279\u7684\u4e8c\u7ef4\u7801\u2014\u2014\u6bcf\u672c\u6742\u5fd7\u4e00\u4e2a\uff0c\u6bcf\u6279\u76f4\u90ae\u4e00\u4e2a\uff0c\u6bcf\u4e2a\u5e7f\u544a\u724c\u4f4d\u7f6e\u4e00\u4e2a\u2014\u2014\u4f60\u53ef\u4ee5\u50cf\u6bd4\u8f83\u4ed8\u8d39\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u4e00\u6837\uff0c\u6bd4\u8f83\u8de8\u6e20\u9053\u7684\u8868\u73b0\u3002.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u5c06\u5e73\u9762\u5e7f\u544a\u4f4d\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u5e7f\u544a\u6d3b\u52a8<\/strong> \u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/dynamic-qr-code-generator\/\">\u52a8\u6001 QR code \u751f\u6210\u5668<\/a> \u521b\u5efa\u9488\u5bf9\u6bcf\u4e2a\u5e73\u9762\u5e7f\u544a\u4f4d\u7684\u72ec\u7279\u3001\u53ef\u8ffd\u8e2a\u7684\u4e8c\u7ef4\u7801\uff0c\u5e76\u5f00\u59cb\u6355\u83b7\u771f\u5b9e\u7684\u4e92\u52a8\u6570\u636e\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-qr-codes-for-tracking\">\u9759\u6001\u4e8c\u7ef4\u7801\u4e0e\u52a8\u6001\u4e8c\u7ef4\u7801\u7528\u4e8e\u8ffd\u8e2a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e76\u975e\u6240\u6709\u4e8c\u7ef4\u7801\u90fd\u652f\u6301\u8ffd\u8e2a\u3002\u7406\u89e3\u9759\u6001\u7801\u548c\u52a8\u6001\u7801\u4e4b\u95f4\u7684\u533a\u522b\u662f\u4efb\u4f55\u5e73\u9762\u8861\u91cf\u7b56\u7565\u7684\u57fa\u7840\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9759\u6001\u4e8c\u7ef4\u7801<\/strong> \u76f4\u63a5\u5c06\u76ee\u6807URL\u7f16\u7801\u5230\u4e8c\u7ef4\u7801\u56fe\u6848\u4e2d\u3002\u4e00\u65e6\u6253\u5370\uff0c\u76ee\u6807\u5c31\u65e0\u6cd5\u66f4\u6539\uff0c\u5e76\u4e14\u6ca1\u6709\u8bb0\u5f55\u626b\u63cf\u4e8b\u4ef6\u7684\u673a\u5236\u3002\u5b83\u4eec\u975e\u5e38\u9002\u5408\u94fe\u63a5\u5230\u6c38\u4e45\u5185\u5bb9\uff0c\u4f46\u65e0\u6cd5\u63d0\u4f9b\u5206\u6790\u6570\u636e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52a8\u6001 QR \u7801<\/strong> \u800c\u662f\u7f16\u7801\u4e00\u4e2a\u77ed\u7684\u91cd\u5b9a\u5411URL\u3002\u626b\u63cf\u65f6\uff0c\u91cd\u5b9a\u5411\u4f1a\u89e3\u6790\u5230\u4f60\u9009\u62e9\u7684\u76ee\u6807\u2014\u2014\u5e73\u53f0\u4f1a\u8bb0\u5f55\u5e26\u6709\u65f6\u95f4\u6233\u3001\u4f4d\u7f6e\u548c\u8bbe\u5907\u6570\u636e\u7684\u626b\u63cf\u4e8b\u4ef6\u3002\u7531\u4e8e\u91cd\u5b9a\u5411URL\u4fdd\u6301\u4e0d\u53d8\u800c\u76ee\u6807\u53ef\u4ee5\u66f4\u6539\uff0c\u4f60\u53ef\u4ee5\u968f\u65f6\u66f4\u65b0\u94fe\u63a5\u5185\u5bb9\uff0c\u800c\u65e0\u9700\u91cd\u65b0\u6253\u5370\u4f60\u7684\u6750\u6599\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5e73\u9762\u5e7f\u544a\u8ffd\u8e2a\uff0c, <a href=\"https:\/\/pageloot.com\/zh\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">\u52a8\u6001\u4e8c\u7ef4\u7801<\/a> 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class=\"wp-block-paragraph\">\u5e73\u9762\u8ffd\u8e2a\u6700\u91cd\u8981\u7684\u89c4\u5219\u662f\u6bcf\u4e2a\u5e7f\u544a\u4f4d\u4e00\u4e2a\u4e8c\u7ef4\u7801\u3002\u5982\u679c\u4f60\u5728\u4e09\u672c\u4e0d\u540c\u7684\u6742\u5fd7\u4e0a\u6295\u653e\u76f8\u540c\u7684\u5e7f\u544a\uff0c\u4f46\u4f7f\u7528\u4e00\u4e2a\u5171\u4eab\u7684\u4e8c\u7ef4\u7801\uff0c\u4f60\u5c06\u770b\u5230\u603b\u7684\u626b\u63cf\u6b21\u6570\uff0c\u4f46\u65e0\u6cd5\u77e5\u9053\u662f\u54ea\u672c\u51fa\u7248\u7269\u5e26\u6765\u4e86\u6548\u679c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u6bcf\u4e2a\u5206\u914d\u4e00\u4e2a\u5355\u72ec\u7684\u4e8c\u7ef4\u7801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u51fa\u7248\u7269\u6216\u6e20\u9053\uff08\u4f8b\u5982\uff0c\u6bcf\u4e2a\u6742\u5fd7\u6807\u9898\uff09<\/li>\n\n\n\n<li>\u5730\u7406\u5206\u53d1\u533a\u57df\uff08\u4f8b\u5982\uff0c\u4e1c\u5317\u5730\u533a\u4e0e\u897f\u6d77\u5cb8\u90ae\u4ef6\uff09<\/li>\n\n\n\n<li>\u5e7f\u544a\u683c\u5f0f\u6216\u5c3a\u5bf8\uff08\u4f8b\u5982\uff0c\u6574\u9875\u4e0e\u534a\u9875\uff09<\/li>\n\n\n\n<li>\u5e7f\u544a\u7cfb\u5217\u6295\u653e\u671f\u6216\u65f6\u95f4\u6bb5<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u65b9\u6cd5\u8ba9\u60a8\u53ef\u4ee5\u76f4\u63a5\u6bd4\u8f83\u4e0d\u540c\u6295\u653e\u4f4d\u7f6e\u7684\u8868\u73b0\uff0c\u5e76\u5c06\u672a\u6765\u7684\u652f\u51fa\u5206\u914d\u5230\u6709\u6548\u7684\u5730\u65b9\u3002Pageloot \u7684 <a href=\"https:\/\/pageloot.com\/zh\/industry\/marketing-agency\/\">\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u5de5\u5177<\/a> \u8ba9\u60a8\u53ef\u4ee5\u6309\u5e7f\u544a\u7cfb\u5217\u7ec4\u7ec7\u4ee3\u7801\uff0c\u5c06\u5176\u5206\u914d\u7ed9\u4e0d\u540c\u56e2\u961f\u7684\u5b50\u8d26\u6237\uff0c\u5e76\u4ece\u4e00\u4e2a\u4eea\u8868\u677f\u7ba1\u7406\u6240\u6709\u6295\u653e\u4f4d\u7f6e\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-utm-parameters-to-your-destination-urls\">\u4e3a\u60a8\u7684\u76ee\u6807\u7f51\u5740\u6dfb\u52a0 UTM \u53c2\u6570<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6765\u81ea\u60a8\u7684\u4e8c\u7ef4\u7801\u5e73\u53f0\u7684\u626b\u63cf\u6570\u636e\u4f1a\u544a\u8bc9\u60a8\u6709\u591a\u5c11\u4eba\u4e0e\u60a8\u7684\u5e73\u9762\u5e7f\u544a\u4e92\u52a8\u3002UTM \u53c2\u6570\u4f1a\u544a\u8bc9\u60a8\u8fd9\u4e9b\u4eba\u626b\u63cf\u540e\u505a\u4e86\u4ec0\u4e48\u3002\u4e24\u8005\u7ed3\u5408\uff0c\u4e3a\u60a8\u63d0\u4f9b\u4e86\u5b8c\u6574\u7684\u5f52\u56e0\u56fe\u666f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM \u53c2\u6570\u662f\u9644\u52a0\u5230\u60a8\u7684\u76ee\u6807\u7f51\u5740\u7684\u6807\u7b7e\uff0c\u7528\u4e8e\u5728 Google Analytics\uff08\u5206\u6790\uff09\u4e2d\u8bc6\u522b\u6d41\u91cf\u6765\u6e90\u3002\u4e00\u4e2a\u4e3a\u5e73\u9762\u5e7f\u544a\u7cfb\u5217\u6b63\u786e\u6807\u8bb0\u7684\u7f51\u5740\u53ef\u80fd\u770b\u8d77\u6765\u50cf\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`https:\/\/yourwebsite.com\/landing-page?utm<em>source=vogue<\/em>magazine&amp;utm<em>\u5a92\u4ecb=\u4e8c\u7ef4\u7801<\/em>\u4ee3\u7801&amp;utm<em>campaign=fall<\/em>launch_2025`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u6b64\u8bbe\u7f6e\uff0c\u6bcf\u6b21\u6e90\u81ea\u8be5\u4e8c\u7ef4\u7801\u626b\u63cf\u7684\u4f1a\u8bdd\u90fd\u4f1a\u5728 Google Analytics\uff08\u5206\u6790\uff09\u4e2d\u663e\u793a\uff0c\u5e76\u6807\u8bb0\u5230\u8be5\u7279\u5b9a\u4f4d\u7f6e\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u540e\u7eed\u64cd\u4f5c\u2014\u2014\u8d2d\u4e70\u3001\u8868\u5355\u586b\u5199\u3001\u5185\u5bb9\u4e0b\u8f7d\u2014\u2014\u5e76\u5c06\u5176\u5f52\u56e0\u4e8e\u751f\u6210\u626b\u63cf\u7684\u5e73\u9762\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u5173\u547d\u540d\u7ea6\u5b9a\u548c GA4 \u62a5\u544a\u7684\u5b8c\u6574\u6f14\u7ec3\uff0c\u8bf7\u53c2\u9605 <a href=\"https:\/\/pageloot.com\/zh\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">\u4e8c\u7ef4\u7801\u7684UTM\u53c2\u6570<\/a> \u8be6\u7ec6\u4ecb\u7ecd\u4e86\u8bbe\u7f6e\u3002.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u5c06\u5e73\u9762\u626b\u63cf\u8fde\u63a5\u5230 Google Analytics\uff08\u5206\u6790\uff09<\/strong> Pageloot \u7684 <a href=\"https:\/\/pageloot.com\/zh\/feature\/analytics\/\">\u5206\u6790\u529f\u80fd<\/a> \u5141\u8bb8\u60a8\u5728\u521b\u5efa\u4e8c\u7ef4\u7801\u65f6\u6dfb\u52a0 UTM \u53c2\u6570\uff0c\u4ee5\u4fbf\u6bcf\u6b21\u626b\u63cf\u90fd\u5728 GA4 \u4e2d\u81ea\u52a8\u5f52\u56e0\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design-codes-that-actually-get-scanned\">\u8bbe\u8ba1\u771f\u6b63\u80fd\u88ab\u626b\u63cf\u7684\u4ee3\u7801<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u6709\u5f53\u4eba\u4eec\u626b\u63cf\u60a8\u7684\u4ee3\u7801\u65f6\uff0c\u8ddf\u8e2a\u624d\u6709\u6548\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e13\u95e8\u9002\u7528\u4e8e\u5370\u5237\u6750\u6599\u7684\u6280\u672f\u8981\u6c42\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u5c0f\u5c3a\u5bf8\uff1a<\/strong> \u5bf9\u4e8e\u540d\u7247\u6216\u4f20\u5355\u7b49\u6807\u51c6\u5370\u5237\u6750\u6599\uff0c\u5c3a\u5bf8\u4e3a 0.8 \u00d7 0.8 \u82f1\u5bf8\uff1b\u5bf9\u4e8e\u6d77\u62a5\u548c\u6807\u724c\uff0c\u8bf7\u4f7f\u7528 10:1 \u89c4\u5219\u6309\u6bd4\u4f8b\u653e\u5927\u2014\u2014\u6bcf\u5341\u82f1\u5bf8\u7684\u9884\u671f\u626b\u63cf\u8ddd\u79bb\uff0c\u4e8c\u7ef4\u7801\u5bbd\u5ea6\u81f3\u5c11\u4e3a\u4e00\u82f1\u5bf8<\/li>\n\n\n\n<li><strong>\u5bf9\u6bd4\u5ea6\uff1a<\/strong> \u6df1\u8272\u6a21\u5757\u548c\u6d45\u8272\u80cc\u666f\u4e4b\u95f4\u7684\u9ad8\u5bf9\u6bd4\u5ea6\u81f3\u5173\u91cd\u8981\uff1b\u907f\u514d\u4f7f\u7528\u6d45\u7070\u8272\u5728\u767d\u8272\u4e0a\u7b49\u4f4e\u5bf9\u6bd4\u5ea6\u7ec4\u5408\uff0c\u5207\u52ff\u53cd\u8f6c\u989c\u8272<\/li>\n\n\n\n<li><strong>\u653e\u7f6e\uff1a<\/strong> \u5bf9\u4e8e\u6d77\u62a5\u548c\u6807\u724c\uff0c\u7406\u60f3\u4f4d\u7f6e\u662f\u89c6\u7ebf\u6c34\u5e73\uff0c\u901a\u5e38\u79bb\u5730\u9762 3.5 \u5230 5.5 \u82f1\u5c3a\uff1b\u907f\u514d\u74f6\u5b50\u6807\u7b7e\u6216\u6742\u5fd7\u6298\u9875\u7b49\u5f2f\u66f2\u8868\u9762\uff0c\u56e0\u4e3a\u53d8\u5f62\u4f1a\u59a8\u788d\u626b\u63cf<\/li>\n\n\n\n<li><strong>\u6587\u4ef6\u683c\u5f0f\uff1a<\/strong> \u5927\u5e45\u9762\u5370\u5237\u8bf7\u4f7f\u7528\u77e2\u91cf\u683c\u5f0f\uff08EPS \u6216 SVG\uff09\uff1bPNG \u6216 JPEG \u8db3\u4ee5\u7528\u4e8e\u8f83\u5c0f\u7684\u6750\u6599<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4ee3\u7801\u9644\u8fd1\u6dfb\u52a0\u4e00\u4e2a\u884c\u52a8\u53f7\u53ec\u6846\u67b6\u2014\u2014\u201c\u626b\u63cf\u83b7\u53d6\u72ec\u5bb6\u4f18\u60e0\u201d\u6216\u201c\u7acb\u5373\u83b7\u53d6\u8bbf\u95ee\u6743\u9650\u201d\u2014\u2014\u53ef\u4ee5\u7ed9\u8bfb\u8005\u4e00\u4e2a\u660e\u786e\u7684\u53c2\u4e0e\u7406\u7531\u3002\u878d\u5165\u60a8\u7684\u6807\u5fd7\u548c\u989c\u8272\u7684\u54c1\u724c\u4e8c\u7ef4\u7801\u4e5f\u80fd\u5efa\u7acb\u8ba4\u77e5\u5ea6\u548c\u4fe1\u4efb\u3002\u60a8\u53ef\u4ee5\u5728\u4ee5\u4e0b\u6307\u5357\u4e2d\u627e\u5230\u8be6\u7ec6\u7684\u5c3a\u5bf8\u548c\u653e\u7f6e\u6307\u5357\uff1a <a href=\"https:\/\/pageloot.com\/zh\/how-to\/use-qr-codes-in-print-media\/\">\u5728\u5370\u5237\u5a92\u4f53\u4e2d\u4f7f\u7528\u4e8c\u7ef4\u7801\u7684\u6307\u5357<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-metrics-that-matter-for-print-ad-attribution\">\u5bf9\u5e73\u9762\u5e7f\u544a\u5f52\u56e0\u91cd\u8981\u7684\u6307\u6807<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u60a8\u7684\u4ee3\u7801\u4e0a\u7ebf\uff0c\u60a8\u6536\u96c6\u7684\u6570\u636e\u5c06\u5206\u4e3a\u4e24\u7c7b\uff1a\u8861\u91cf\u6709\u591a\u5c11\u4eba\u54cd\u5e94\u60a8\u7684\u5e73\u9762\u5e7f\u544a\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\uff0c\u4ee5\u53ca\u8861\u91cf\u8fd9\u4e9b\u4eba\u63a5\u4e0b\u6765\u505a\u4e86\u4ec0\u4e48\u7684\u8f6c\u5316\u6307\u6807\u3002.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-ad-ba397b-393431526aa0.webp\" alt=\"\u5370\u5237\u5e7f\u544a\u6307\u6807\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u9700\u8981\u76d1\u63a7\u7684\u5173\u952e\u6307\u6807\u7684\u7ec6\u5206\uff1a<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5b83\u8861\u91cf\u4ec0\u4e48<\/th>\n<th>\u91cd\u8981\u6027<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u603b\u626b\u63cf\u6b21\u6570<\/td>\n<td>\u6bcf\u6b21\u626b\u63cf\u4e8b\u4ef6\uff0c\u5305\u62ec\u91cd\u590d\u626b\u63cf<\/td>\n<td>\u663e\u793a\u6574\u4f53\u5e7f\u544a\u6d3b\u52a8\u8986\u76d6\u8303\u56f4<\/td>\n<\/tr>\n<tr>\n<td>\u72ec\u7acb\u626b\u63cf\u91cf<\/td>\n<td>\u8fdb\u884c\u626b\u63cf\u7684\u72ec\u7acb\u8bbe\u5907<\/td>\n<td>\u53cd\u6620\u5b9e\u9645\u53d7\u4f17\u89c4\u6a21<\/td>\n<\/tr>\n<tr>\n<td>\u626b\u63cf\u901a\u8fc7\u7387<\/td>\n<td>\u76f8\u5bf9\u4e8e\u9884\u4f30\u5e7f\u544a\u66dd\u5149\u7684\u626b\u63cf\u91cf<\/td>\n<td>\u8bc4\u4f30\u521b\u610f\u548c\u6295\u653e\u6548\u679c<\/td>\n<\/tr>\n<tr>\n<td>\u626b\u63cf\u4f4d\u7f6e<\/td>\n<td>\u626b\u63cf\u7684\u5730\u7406\u5206\u5e03<\/td>\n<td>\u8bc6\u522b\u9ad8\u7ee9\u6548\u533a\u57df<\/td>\n<\/tr>\n<tr>\n<td>\u8bbe\u5907\u7c7b\u578b<\/td>\n<td>iOS\u3001\u5b89\u5353\u3001\u684c\u9762<\/td>\n<td>\u6307\u5bfc\u7740\u9646\u9875\u7684\u79fb\u52a8\u4f18\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u626b\u63cf\u9ad8\u5cf0\u65f6\u95f4<\/td>\n<td>\u626b\u63cf\u5728\u4e00\u5929\u6216\u4e00\u5468\u5185\u53d1\u751f\u7684\u65f6\u95f4<\/td>\n<td>\u4e3a\u672a\u6765\u5e7f\u544a\u6d3b\u52a8\u63d0\u4f9b\u65f6\u95f4\u7b56\u7565\u53c2\u8003<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>\u626b\u63cf\u540e\u91c7\u53d6\u7684\u884c\u52a8\uff08\u8d2d\u4e70\u3001\u6ce8\u518c\uff09<\/td>\n<td>\u8861\u91cf\u5b9e\u9645\u4e1a\u52a1\u5f71\u54cd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u603b\u626b\u63cf\u6b21\u6570\u4e0e\u72ec\u7acb\u626b\u63cf\u6b21\u6570<\/strong> \u662f\u4e00\u4e2a\u91cd\u8981\u7684\u533a\u522b\u3002\u603b\u626b\u63cf\u91cf\u7edf\u8ba1\u6bcf\u6b21\u4ee3\u7801\u88ab\u89e6\u53d1\u7684\u6b21\u6570\uff0c\u5305\u62ec\u540c\u4e00\u4e2a\u4eba\u591a\u6b21\u626b\u63cf\u3002\u72ec\u7acb\u626b\u63cf\u91cf\u4f7f\u7528\u8bbe\u5907\u7ea7\u8bc6\u522b\u6765\u7edf\u8ba1\u72ec\u7acb\u7528\u6237\uff0c\u4e3a\u60a8\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u5b9e\u9645\u53d7\u4f17\u8986\u76d6\u8303\u56f4\u3002\u5bf9\u4e8e\u5370\u5237\u5e7f\u544a\u6d3b\u52a8\uff0c\u72ec\u7acb\u626b\u63cf\u91cf\u901a\u5e38\u662f\u66f4\u6709\u610f\u4e49\u7684\u6570\u5b57\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <strong>\u626b\u63cf\u901a\u8fc7\u7387<\/strong> \u662f\u70b9\u51fb\u901a\u8fc7\u7387\u7684\u5370\u5237\u7248\u2014\u2014\u5b83\u544a\u8bc9\u60a8\u63a5\u89e6\u5230\u5e7f\u544a\u7684\u4eba\u4e2d\u6709\u591a\u5c11\u767e\u5206\u6bd4\u5b9e\u9645\u505a\u51fa\u4e86\u56de\u5e94\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c06\u72ec\u7acb\u626b\u63cf\u91cf\u9664\u4ee5\u5370\u5237\u91cf\u6216\u8be5\u6295\u653e\u7684\u4f30\u8ba1\u8bfb\u8005\u4eba\u6570\u6765\u4f30\u7b97\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u6df1\u5165\u4e86\u89e3\u4f01\u4e1a\u7ea7\u5206\u6790\uff0c\u8bf7\u53c2\u9605\u5173\u4e8e <a href=\"https:\/\/pageloot.com\/zh\/blog\/enterprise-qr-code-analytics-key-metrics\/\">\u5173\u952e\u4e8c\u7ef4\u7801\u5206\u6790\u6307\u6807<\/a> \u7684\u6587\u7ae0\uff0c\u5176\u4e2d\u6db5\u76d6\u4e86\u5982\u4f55\u8d85\u8d8a\u626b\u63cf\u8ba1\u6570\u6765\u8861\u91cf\u771f\u6b63\u7684\u4e1a\u52a1\u5f71\u54cd\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-real-time-analytics-to-optimize-campaigns-mid-flight\">\u5229\u7528\u5b9e\u65f6\u5206\u6790\u5728\u6d3b\u52a8\u8fdb\u884c\u4e2d\u4f18\u5316<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a8\u6001\u4e8c\u7ef4\u7801\u76f8\u5bf9\u4e8e\u4f20\u7edf\u5370\u5237\u8861\u91cf\u7684\u4e00\u4e2a\u663e\u8457\u4f18\u52bf\u662f\u80fd\u591f\u5728\u6d3b\u52a8\u4ecd\u5728\u8fd0\u884c\u65f6\u6839\u636e\u6570\u636e\u91c7\u53d6\u884c\u52a8\u3002\u501f\u52a9\u5b9e\u65f6\u5206\u6790\uff0c\u60a8\u65e0\u9700\u7b49\u5230\u6d3b\u52a8\u7ed3\u675f\u624d\u80fd\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\u3002.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/dynamic-qr-connections-f7c716-1bb48f36d6d8.webp\" alt=\"\u5b9e\u65f6\u5206\u6790\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u9645\u7684\u6d3b\u52a8\u4e2d\u671f\u4f18\u5316\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u66f4\u65b0\u76ee\u6807URL<\/strong> \u5982\u679c\u539f\u59cb\u7740\u9646\u9875\u8f6c\u5316\u4e0d\u4f73\u2014\u2014\u65e0\u9700\u91cd\u65b0\u5370\u5237\u4efb\u4f55\u6750\u6599<\/li>\n\n\n\n<li><strong>\u8c03\u6574\u652f\u51fa\u5206\u914d<\/strong> \u901a\u8fc7\u6682\u505c\u626b\u63cf\u7387\u4f4e\u7684\u6295\u653e\u5e76\u589e\u52a0\u5bf9\u9ad8\u7ee9\u6548\u6e20\u9053\u7684\u6295\u8d44<\/li>\n\n\n\n<li><strong>A\/B \u6d4b\u8bd5\u7740\u9646\u9875<\/strong> \u901a\u8fc7\u5c06\u6765\u81ea\u540c\u4e00\u4e8c\u7ef4\u7801\u7684\u6d41\u91cf\u5728\u4e0d\u540c\u65f6\u95f4\u8def\u7531\u5230\u4e0d\u540c\u76ee\u7684\u5730<\/li>\n\n\n\n<li><strong>\u8bc6\u522b\u5730\u7406\u6a21\u5f0f<\/strong> \u5728\u626b\u63cf\u6570\u636e\u4e2d\uff0c\u5e76\u4e3a\u9ad8\u54cd\u5e94\u533a\u57df\u5b9a\u5236\u540e\u7eed\u6d88\u606f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pageloot \u7684\u5b9e\u65f6\u5206\u6790\u4eea\u8868\u677f\u4e0e Google Analytics 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\u5e74\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u8fd9\u5145\u5206\u8bc1\u660e\u4e86\u4ed6\u5728\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u7684\u6df1\u539a\u77e5\u8bc6\u3002","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-90293410f13f","position":1,"url":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-90293410f13f","name":"\u5982\u679c\u6211\u66f4\u6539\u4e86\u6211\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u6211\u80fd\u5426\u5728\u4e0d\u91cd\u65b0\u5370\u5237\u5ba3\u4f20\u6750\u6599\u7684\u60c5\u51b5\u4e0b\u8ffd\u8e2a\u5e73\u9762\u5e7f\u544a\u7684\u6548\u679c\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use dynamic QR codes. Dynamic codes point to a redirect URL that you control. You can update the destination \u2013 whether that's a new landing page, a seasonal offer, or a revised UTM-tagged URL \u2013 without changing the printed QR code. The physical materials stay valid and your tracking continues uninterrupted.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-ed5a87709440","position":2,"url":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-ed5a87709440","name":"\u603b\u626b\u63cf\u6b21\u6570\u548c\u72ec\u7acb\u626b\u63cf\u6b21\u6570\u6709\u4ec0\u4e48\u533a\u522b\uff0c\u4ee5\u53ca\u6211\u5e94\u8be5\u5173\u6ce8\u54ea\u4e00\u4e2a\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Total scans count every time the code is triggered, including multiple scans by the same person. Unique scans count individual devices, giving you a clearer picture of how many distinct people responded to your ad. For measuring print ad reach and calculating scan-through rates, unique scans are typically more meaningful.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-123f71fe98af","position":3,"url":"https:\/\/pageloot.com\/blog\/how-qr-codes-track-print-ad-engagement\/#faq-question-123f71fe98af","name":"\u6211\u5982\u4f55\u5c06\u4e8c\u7ef4\u7801\u626b\u63cf\u4e0e\u5b9e\u9645\u8f6c\u5316\uff08\u4f8b\u5982\u8d2d\u4e70\u6216\u6ce8\u518c\uff09\u5173\u8054\u8d77\u6765\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Add UTM parameters to the destination URL embedded in your QR code. When someone scans the code and lands on your website, Google Analytics records the session with those UTM tags. If you've set up conversion goals in GA4 \u2013 purchases, form submissions, downloads \u2013 you can see exactly how many conversions originated from each print placement. This is the core of offline-to-digital attribution for print campaigns.","inLanguage":"zh"},"inLanguage":"zh"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/37008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/comments?post=37008"}],"version-history":[{"count":13,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/37008\/revisions"}],"predecessor-version":[{"id":54973,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/37008\/revisions\/54973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media\/54131"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media?parent=37008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/categories?post=37008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/tags?post=37008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}