{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2026-06-10T08:17:12","modified_gmt":"2026-06-10T08:17:12","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/zh\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"\u5982\u4f55\u5229\u7528\u4e8c\u7ef4\u7801\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6"},"content":{"rendered":"<p 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href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/tracking-qr-codes\/\">\u5e26\u6709\u5185\u7f6e\u8ffd\u8e2a\u529f\u80fd\u7684\u52a8\u6001\u4e8c\u7ef4\u7801<\/a>, \u65f6\uff0c\u4f60\u53ef\u4ee5\u76d1\u6d4b\uff1a<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-infographic-d6a1a9-19a5c5b369ba.webp\" alt=\"QR\u7801\u8ffd\u8e2a\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u603b\u626b\u63cf\u91cf\u548c\u72ec\u7acb\u626b\u63cf\u91cf<\/li>\n<li>\u6bcf\u6b21\u626b\u63cf\u7684\u65e5\u671f\u548c\u65f6\u95f4<\/li>\n<li>\u626b\u63cf\u7684\u5730\u7406\u4f4d\u7f6e<\/li>\n<li>\u8bbe\u5907\u7c7b\u578b\u548c\u64cd\u4f5c\u7cfb\u7edf<\/li>\n<li>\u6d3b\u52a8\u671f\u95f4\u7684\u626b\u63cf\u8d8b\u52bf<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f60\u4e3a\u4e0d\u540c\u7684\u6295\u653e\u4f4d\u7f6e\u5206\u914d\u72ec\u7279\u7684\u4e8c\u7ef4\u7801\u65f6\u2014\u2014\u4e00\u4e2a\u7528\u4e8e\u6742\u5fd7\u5e7f\u544a\uff0c\u4e00\u4e2a\u7528\u4e8e\u76f4\u90ae\uff0c\u7b2c\u4e09\u4e2a\u7528\u4e8e\u5e97\u5185\u5c55\u793a\u2014\u2014\u4f60\u53ef\u4ee5\u6bd4\u8f83\u8fd9\u4e9b\u6e20\u9053\u7684\u626b\u63cf\u91cf\uff0c\u5e76\u8bc6\u522b\u51fa\u54ea\u4e2a\u521b\u610f\u6216\u4f4d\u7f6e\u5e26\u6765\u4e86\u6700\u591a\u7684\u4e92\u52a8\u3002\u8fd9\u79cd\u7ebf\u4e0b\u5f52\u56e0\u662f\u5927\u591a\u6570\u4f20\u7edf\u5e7f\u544a\u6839\u672c\u65e0\u6cd5\u63d0\u4f9b\u7684\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u9700\u8981\u4e0e\u8425\u9500\u5206\u6790\u8fdb\u884c\u66f4\u6df1\u5ea6\u6574\u5408\u7684\u6d3b\u52a8\uff0c\u4f60\u53ef\u4ee5\u5c06UTM\u53c2\u6570\u4e0e\u4f60\u7684\u4e8c\u7ef4\u7801\u4e00\u8d77\u4f7f\u7528\uff0c\u76f4\u63a5\u5728Google Analytics 4\u4e2d\u8ffd\u8e2a\u7ed3\u679c\u3002\u8fd9\u8ba9\u4f60\u80fd\u591f\u5c06\u4e8c\u7ef4\u7801\u5e26\u6765\u7684\u6d41\u91cf\u4e0e\u5176\u4ed6\u6e20\u9053\u8fdb\u884c\u6bd4\u8f83\uff0c\u5e76\u8bc4\u4f30\u8f6c\u5316\u8868\u73b0\u3002 <a href=\"https:\/\/pageloot.com\/zh\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">\u4e8c\u7ef4\u7801UTM\u53c2\u6570\u6307\u5357<\/a> \u6db5\u76d6\u4e86\u5982\u4f55\u6b63\u786e\u8bbe\u7f6e\u3002.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u8ffd\u8e2a\u6bcf\u4e2a\u6295\u653e\u4f4d\u7f6e\u7684\u6bcf\u4e00\u6b21\u626b\u63cf<\/strong> \u60f3\u77e5\u9053\u7a76\u7adf\u54ea\u4e9b\u6750\u6599\u6b63\u5728\u5e26\u6765\u6548\u679c\uff0c\u4ee5\u53ca\u4f60\u7684\u5ba2\u6237\u5728\u54ea\u91cc\u4e92\u52a8\u6700\u591a\uff1f\u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator\/\">Pageloot QR\u7801\u751f\u6210\u5668<\/a> \u6765\u521b\u5efa\u52a8\u6001\u3001\u53ef\u8ffd\u8e2a\u7684\u4e8c\u7ef4\u7801\uff0c\u5e76\u8bbf\u95ee\u5b8c\u6574\u7684\u5206\u6790\u4eea\u8868\u677f\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u52a8\u6001\u4e8c\u7ef4\u7801\u7684\u4f18\u52bf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e76\u975e\u6240\u6709\u4e8c\u7ef4\u7801\u90fd\u63d0\u4f9b\u76f8\u540c\u7684\u7075\u6d3b\u6027\u3002. <strong>\u9759\u6001\u4e8c\u7ef4\u7801<\/strong> \u5c06\u56fa\u5b9a\u76ee\u7684\u5730\u76f4\u63a5\u7f16\u7801\u5230\u56fe\u6848\u4e2d\u2014\u2014\u4e00\u65e6\u6253\u5370\uff0c\u76ee\u7684\u5730\u5c31\u65e0\u6cd5\u66f4\u6539\uff0c\u5e76\u4e14\u5b83\u4eec\u4e0d\u751f\u6210\u4efb\u4f55\u8ddf\u8e2a\u6570\u636e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52a8\u6001 QR \u7801<\/strong>, \u76f8\u6bd4\u4e4b\u4e0b\uff0c\u7f16\u7801\u4e00\u4e2a\u77ed\u7684\u91cd\u5b9a\u5411URL\u3002\u5f53\u6709\u4eba\u626b\u63cf\u5b83\u65f6\uff0c\u4ed6\u4eec\u4f1a\u901a\u8fc7\u8be5\u91cd\u5b9a\u5411\u8def\u7531\u5230\u5b9e\u9645\u76ee\u7684\u5730\u2014\u2014\u4f60\u53ef\u4ee5\u5728\u4efb\u4f55\u65f6\u5019\u66f4\u65b0\u8be5\u76ee\u7684\u5730\uff0c\u800c\u65e0\u9700\u66f4\u6539\u6216\u91cd\u65b0\u6253\u5370\u7269\u7406\u4e8c\u7ef4\u7801\u3002\u8fd9\u610f\u5473\u7740\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b63\u8282\u6027\u4fc3\u9500\u6d3b\u52a8\u53ef\u4ee5\u5728\u4fc3\u9500\u7ed3\u675f\u540e\u8fdb\u884c\u66f4\u65b0<\/li>\n<li>\u9910\u5385\u83dc\u5355\u53ef\u4ee5\u4fee\u6539\uff0c\u800c\u65e0\u9700\u66f4\u6362\u684c\u9762\u6807\u8bc6<\/li>\n<li>\u8868\u73b0\u4e0d\u4f73\u7684\u8425\u9500\u6d3b\u52a8\u53ef\u4ee5\u91cd\u5b9a\u5411\u5230\u8f6c\u5316\u7387\u66f4\u9ad8\u7684\u9875\u9762<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">\u9759\u6001\u4e0e\u52a8\u6001\u4e8c\u7ef4\u7801\u7684\u6bd4\u8f83<\/a> \u89e3\u91ca\u4e86\u4f55\u65f6\u9009\u62e9\u6bcf\u79cd\u7c7b\u578b\u3002\u5bf9\u4e8e\u4efb\u4f55\u9700\u8981\u7075\u6d3b\u6027\u3001\u8ddf\u8e2a\u6216\u5728\u53d1\u5e03\u540e\u8fdb\u884c\u4f18\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u52a8\u6001\u4e8c\u7ef4\u7801\u90fd\u662f\u5b9e\u7528\u7684\u9009\u62e9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7684 <a href=\"https:\/\/pageloot.com\/zh\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">\u52a8\u6001\u4e8c\u7ef4\u7801\u5728\u8425\u9500\u65b9\u9762\u7684\u4e94\u5927\u4e3b\u8981\u4f18\u52bf<\/a> \u8fdb\u4e00\u6b65\u9610\u8ff0\u8fd9\u4e00\u70b9\uff0c\u5305\u62ec\u5b9e\u65f6\u8ddf\u8e2a\u3001\u54c1\u724c\u8bbe\u8ba1\u548c\u5185\u5bb9\u53ef\u7f16\u8f91\u6027\u5982\u4f55\u7ed3\u5408\u8d77\u6765\uff0c\u4f7f\u52a8\u6001\u4e8c\u7ef4\u7801\u6210\u4e3a\u6bd4\u9759\u6001\u4e8c\u7ef4\u7801\u66f4\u5f3a\u5927\u7684\u8425\u9500\u5de5\u5177\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u548c\u521b\u610f\u5b9a\u5236<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e9\u671f\u7684\u4e8c\u7ef4\u7801\u662f\u9ed1\u767d\u65b9\u5757\uff0c\u6ca1\u6709\u89c6\u89c9\u8bc6\u522b\u3002\u8fd9\u4e0d\u518d\u662f\u9ed8\u8ba4\u60c5\u51b5\u3002\u5982\u4eca\uff0c\u4f60\u53ef\u4ee5\u5c06\u54c1\u724c\u989c\u8272\u3001\u6807\u5fd7\u548c\u81ea\u5b9a\u4e49\u8bbe\u8ba1\u5143\u7d20\u76f4\u63a5\u878d\u5165\u4e8c\u7ef4\u7801\u4e2d\u2014\u2014\u4f7f\u5176\u6210\u4e3a\u54c1\u724c\u8d44\u4ea7\uff0c\u800c\u975e\u901a\u7528\u56fe\u6848\u3002.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-materials-layout-5ac063-ab6742f44400.webp\" alt=\"\u54c1\u724c\u4e8c\u7ef4\u7801\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u4e8c\u7ef4\u7801\u5728\u4efb\u4f55\u4eba\u626b\u63cf\u4e4b\u524d\u5c31\u80fd\u5438\u5f15\u6ce8\u610f\u529b\u5e76\u4f20\u9012\u4fe1\u4efb\u4fe1\u53f7\u3002\u5e26\u6709\u4e2d\u5fc3\u6807\u5fd7\u548c\u884c\u52a8\u53f7\u53ec\u8fb9\u6846\uff08\u4f8b\u5982\u201c\u626b\u63cf\u83b7\u53d6\u6298\u6263\u201d\u6216\u201c\u67e5\u770b\u6211\u4eec\u7684\u83dc\u5355\u201d\uff09\u7684\u54c1\u724c\u4e8c\u7ef4\u7801\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u660e\u786e\u7684\u6fc0\u52b1\uff0c\u5e76\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u952e\u7684\u6280\u672f\u9650\u5236\u662f\u53ef\u626b\u63cf\u6027\u3002\u6807\u5fd7\u8986\u76d6\u7684\u4ee3\u7801\u533a\u57df\u4e0d\u5e94\u8d85\u8fc7\u5927\u7ea630%\uff0c\u4ee3\u7801\u56fe\u6848\u4e0e\u80cc\u666f\u4e4b\u95f4\u7684\u5bf9\u6bd4\u5ea6\u5fc5\u987b\u4fdd\u6301\u8db3\u591f\u9ad8\u4ee5\u4f9b\u76f8\u673a\u8bc6\u522b\uff0c\u5e76\u4e14\u5728\u5206\u53d1\u4e4b\u524d\u5e94\u5728\u591a\u4e2a\u8bbe\u5907\u4e0a\u6d4b\u8bd5\u4ee3\u7801\u3002 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator-with-logo\/\">\u5e26 logo \u7684\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u6765\u81eaPageloot\uff0c\u5728\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u517c\u987e\u8fd9\u4e9b\u9650\u5236\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u5236\u5316\u4e5f\u6709\u52a9\u4e8e\u63d0\u5347\u8425\u9500\u6d3b\u52a8\u8868\u73b0\u3002\u770b\u8d77\u6765\u50cf\u662f\u54c1\u724c\u53ef\u8bc6\u522b\u4e00\u90e8\u5206\u7684\u4e8c\u7ef4\u7801\u6bd4\u90a3\u4e9b\u6ca1\u6709\u89c6\u89c9\u7ebf\u7d22\u6307\u793a\u5176\u6307\u5411\u4f55\u5904\u7684\u901a\u7528\u9ed1\u767d\u56fe\u6848\u66f4\u6709\u53ef\u80fd\u83b7\u5f97\u626b\u63cf\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u503c\u5f97\u4e86\u89e3\u7684\u5b9e\u9645\u5e94\u7528<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u7ef4\u7801\u5728\u4e00\u7cfb\u5217\u7279\u5b9a\u7684\u8425\u9500\u7528\u4f8b\u4e2d\u8868\u73b0\u826f\u597d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u540d\u7247<\/strong>\uff1aA <a href=\"https:\/\/pageloot.com\/zh\/business-card-qr-code-generator\/\">\u540d\u7247\u4e8c\u7ef4\u7801<\/a> \u53ef\u4ee5\u94fe\u63a5\u5230\u5b8c\u6574\u7684\u6570\u5b57\u8054\u7cfb\u4eba\u8d44\u6599\u3001\u9886\u82f1\u9875\u9762\u6216\u4f5c\u54c1\u96c6\uff0c\u4f7f\u4eba\u9645\u7f51\u7edc\u8ddf\u8fdb\u6bd4\u5355\u72ec\u4f7f\u7528\u6807\u51c6\u540d\u7247\u66f4\u5bb9\u6613\u3001\u4fe1\u606f\u66f4\u4e30\u5bcc\u3002.<\/li>\n<li><strong>\u53cd\u9988\u548c\u8868\u683c<\/strong>\uff1aA <a href=\"https:\/\/pageloot.com\/zh\/google-form-qr-code-generator\/\">\u8c37\u6b4c\u8868\u683c\u4e8c\u7ef4\u7801<\/a> \u653e\u7f6e\u5728\u6536\u636e\u3001\u5305\u88c5\u6216\u5e97\u5185\u6807\u724c\u4e0a\uff0c\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4e86\u4e00\u79cd\u5373\u65f6\u3001\u65e0\u969c\u788d\u7684\u65b9\u5f0f\u6765\u63d0\u4ea4\u53cd\u9988\uff0c\u800c\u65e0\u9700\u8f93\u5165\u7f51\u5740\u3002.<\/li>\n<li><strong>\u76f4\u90ae\u548c\u5e73\u9762\u5e7f\u544a<\/strong>\uff1a\u6bcf\u4efd\u90ae\u4ef6\u4e0a\u7684\u72ec\u7279\u4ee3\u7801\u53ef\u4ee5\u8ba9\u4f60\u8861\u91cf\u54ea\u4e9b\u90ae\u653f\u7f16\u7801\u6216\u521b\u610f\u7248\u672c\u5e26\u6765\u4e86\u6700\u9ad8\u7684\u53c2\u4e0e\u5ea6\u3002.<\/li>\n<li><strong>\u6d3b\u52a8\u8425\u9500<\/strong>\uff1a\u6807\u724c\u3001\u5fbd\u7ae0\u6216\u5370\u5237\u6750\u6599\u4e0a\u7684\u4e8c\u7ef4\u7801\u8ba9\u4e0e\u4f1a\u8005\u53ef\u4ee5\u5373\u65f6\u8bbf\u95ee\u65e5\u7a0b\u3001\u4f1a\u8bae\u6750\u6599\u6216\u6ce8\u518c\u786e\u8ba4\u4fe1\u606f\u3002.<\/li>\n<li><strong>\u4ea7\u54c1\u5305\u88c5<\/strong>\uff1a\u5305\u88c5\u4e0a\u7684\u4ee3\u7801\u53ef\u4ee5\u5c06\u4e70\u5bb6\u5f15\u5bfc\u81f3\u8bf4\u660e\u5185\u5bb9\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6216\u4ea7\u54c1\u6ce8\u518c\u2014\u2014\u5c06\u5ba2\u6237\u5173\u7cfb\u5ef6\u4f38\u5230\u9500\u552e\u70b9\u4e4b\u5916\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5c0f\u578b\u4f01\u4e1a\uff0c <a href=\"https:\/\/pageloot.com\/zh\/blog\/qr-code-marketing-checklist-for-small-businesses\/\">\u4e8c\u7ef4\u7801\u8425\u9500\u6e05\u5355<\/a> \u662f\u4e00\u4e2a\u5b9e\u7528\u7684\u8d77\u70b9\uff0c\u7528\u4e8e\u8bbe\u5b9a\u76ee\u6807\u3001\u9009\u62e9\u6b63\u786e\u7684\u4e8c\u7ef4\u7801\u7c7b\u578b\uff0c\u5e76\u4ee5\u534f\u8c03\u7684\u65b9\u5f0f\u5c06\u5176\u90e8\u7f72\u5230\u5370\u5237\u548c\u6570\u5b57\u6750\u6599\u4e2d\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u672c\u6548\u76ca\u548c\u5165\u95e8<\/h2>\n\n\n\n<p 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