{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/zh\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"\u5370\u5237\u5e7f\u544a\u4e2d\u4f7f\u7528\u4e8c\u7ef4\u7801\u7684\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5370\u5237\u7684\u4e8c\u7ef4\u7801\u53ea\u6709\u5728\u4eba\u4eec\u80fd\u591f\u626b\u63cf\u5e76\u4e14\u60a8\u80fd\u770b\u5230\u7ed3\u679c\u65f6\u624d\u7269\u6709\u6240\u503c\u3002\u8bf7\u4f7f\u7528\u767d\u8272\u80cc\u666f\u4e0a\u7684\u9ed1\u8272\u6a21\u5757\uff0c\u4fdd\u6301\u81f3\u5c11\u56db\u4e2a\u6a21\u5757\u7684\u7a7a\u767d\u8fb9\u8ddd\uff0c\u5370\u5237\u5bbd\u5ea6\u81f3\u5c11\u4e3a0.8\u82f1\u5bf8\uff082\u5398\u7c73\uff09\uff0c\u5e76\u5728\u6b63\u5f0f\u5370\u5237\u524d\u7528\u4e24\u4e09\u90e8\u624b\u673a\u6d4b\u8bd5\u5370\u5237\u6837\u672c\u3002\u8981\u8861\u91cf\u626b\u63cf\u91cf\u6216\u5728\u5370\u5237\u540e\u4fee\u6539\u94fe\u63a5\uff0c\u8bf7\u4f7f\u7528\u52a8\u6001\u4e8c\u7ef4\u7801\u3002\u672c\u6307\u5357\u6db5\u76d6\u4e86\u4f20\u5355\u3001\u6d77\u62a5\u3001\u5c0f\u518c\u5b50\u3001\u5305\u88c5\u548c\u5e7f\u544a\u7684\u8bbe\u8ba1\u3001\u5c3a\u5bf8\u3001\u653e\u7f6e\u3001\u8ffd\u8e2a\u548c\u5370\u5237\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bbe\u8ba1\u53ef\u626b\u63cf\u6027\u548c\u53ef\u8bfb\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u626b\u63cf\u4eea\u901a\u8fc7\u8bfb\u53d6\u6df1\u8272\u6a21\u5757\u548c\u6d45\u8272\u80cc\u666f\u4e4b\u95f4\u7684\u5dee\u5f02\u6765\u5de5\u4f5c\uff0c\u56e0\u6b64\u5bf9\u6bd4\u5ea6\u662f\u9996\u8981\u8003\u8651\u3002\u9ed1\u8272\u5728\u767d\u8272\u4e0a\u662f\u6700\u5b89\u5168\u7684\u9009\u62e9\u3002\u6d45\u8272\u80cc\u666f\u4e0a\u7684\u6df1\u8272\u54c1\u724c\u8272\u4e5f\u6709\u6548\u3002\u8bf7\u907f\u514d\u4f7f\u7528\u53cd\u8272\u4e8c\u7ef4\u7801\uff08\u6df1\u8272\u80cc\u666f\u4e0a\u7684\u6d45\u8272\u6a21\u5757\uff09\u548c\u4f4e\u5bf9\u6bd4\u5ea6\u7ec4\u5408\uff0c\u4f8b\u5982\u767d\u8272\u4e0a\u7684\u6d45\u7070\u8272\uff0c\u56e0\u4e3a\u8bb8\u591a\u626b\u63cf\u5e94\u7528\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\u4f1a\u5931\u6548\uff0c\u5c24\u5176\u662f\u5728\u5f31\u5149\u4e0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fdd\u6301\u201c\u5b89\u9759\u533a\u201d\uff0c\u5373\u4e8c\u7ef4\u7801\u5468\u56f4\u7684\u7a7a\u767d\u8fb9\u8ddd\u3002\u6807\u51c6\u8981\u6c42\u6bcf\u8fb9\u81f3\u5c11\u6709\u56db\u4e2a\u6a21\u5757\u3002\u4e0d\u8981\u8ba9\u6587\u5b57\u3001\u56fe\u7247\u6216\u8fb9\u6846\u8fdb\u5165\u8be5\u8fb9\u8ddd\u3002\u5bf9\u4e8e\u5370\u5237\u6587\u4ef6\uff0c\u8bf7\u4f7f\u7528\u77e2\u91cf\u683c\u5f0f\uff1aSVG\u3001EPS\u6216\u77e2\u91cfPDF\u3002\u77e2\u91cf\u6587\u4ef6\u5728\u4efb\u4f55\u5c3a\u5bf8\u4e0b\u90fd\u80fd\u4fdd\u6301\u6e05\u6670\uff0c\u800c\u5c0f\u5c3a\u5bf8PNG\u653e\u5927\u540e\u4f1a\u53d8\u5f97\u6a21\u7cca\u3002\u4e86\u89e3\u66f4\u591a\u8bbe\u8ba1\u6280\u5de7\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684 <a href=\"https:\/\/pageloot.com\/zh\/blog\/best-practices-for-qr-code-readability\/\">\u4e8c\u7ef4\u7801\u53ef\u8bfb\u6027\u7684\u6700\u4f73\u5b9e\u8df5<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8bf7\u52ff\u62c9\u4f38\u6216\u88c1\u526a\u4e8c\u7ef4\u7801\u3002\u4fdd\u6301\u5176\u4e3a\u6b63\u65b9\u5f62\u3002<\/li><li>\u4fdd\u6301\u6807\u5fd7\u5c0f\u5de7\uff0c\u5927\u7ea6\u4e8c\u7ef4\u7801\u5bbd\u5ea6\u7684\u4e94\u5206\u4e4b\u4e00\u6216\u66f4\u5c0f\uff0c\u5e76\u6d4b\u8bd5\u5370\u5237\u6548\u679c\u3002<\/li><li>\u5728\u4e8c\u7ef4\u7801\u65c1\u8fb9\u653e\u7f6e\u4e00\u4e2a\u7b80\u77ed\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u4f8b\u5982\u201c\u626b\u63cf\u67e5\u770b\u83dc\u5355\u201d\u6216\u201c\u626b\u63cf\u4eab\u53d7\u4e5d\u6298\u4f18\u60e0\u201d\u3002\u6ca1\u6709\u626b\u63cf\u7406\u7531\u7684\u4e8c\u7ef4\u7801\u83b7\u5f97\u7684\u626b\u63cf\u91cf\u4f1a\u66f4\u5c11\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u786e\u5b9a\u5370\u5237\u6750\u6599\u7684\u6b63\u786e\u5c3a\u5bf8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3a\u5bf8\u53d6\u51b3\u4e8e\u626b\u63cf\u8ddd\u79bb\u3002\u4e00\u4e2a\u666e\u904d\u7684\u89c4\u5219\u662f10:1\uff1a\u6bcf\u5341\u82f1\u5bf8\u7684\u8ddd\u79bb\u9700\u8981\u4e00\u82f1\u5bf8\u5bbd\u7684\u4e8c\u7ef4\u7801\u3002\u4ece20\u82f1\u5bf8\u5916\u626b\u63cf\u7684\u6d77\u62a5\u9700\u8981\u81f3\u5c112\u82f1\u5bf8\u5bbd\u7684\u4e8c\u7ef4\u7801\u3002\u4ece10\u82f1\u5c3a\u5916\u626b\u63cf\u7684\u5e7f\u544a\u724c\u4e0a\u7684\u4e8c\u7ef4\u7801\u5927\u7ea6\u9700\u898112\u82f1\u5bf8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"\u4e8c\u7ef4\u7801\u5c3a\u5bf8\u6307\u5357\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5370\u5237\u7684\u5178\u578b\u8d77\u59cb\u5c3a\u5bf8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u540d\u7247\u6216\u5c0f\u6807\u7b7e\uff1a\u81f3\u5c110.8 x 0.8\u82f1\u5bf8\uff082 x 2\u5398\u7c73\uff09\u3002<\/li><li>\u4f20\u5355\u3001\u5c0f\u518c\u5b50\u6216\u4ea7\u54c1\u5305\u88c5\uff1a1\u52301.5\u82f1\u5bf8\uff082.5\u52304\u5398\u7c73\uff09\u3002<\/li><li>\u6d77\u62a5\u6216\u6a71\u7a97\u6807\u724c\uff1a2\u82f1\u5bf8\uff085\u5398\u7c73\uff09\u6216\u66f4\u5927\uff0c\u5982\u679c\u4eba\u4eec\u4ece\u623f\u95f4\u5bf9\u9762\u9605\u8bfb\uff0c\u5219\u9700\u66f4\u5927\u3002<\/li><li>\u6a2a\u5e45\u6216\u5e7f\u544a\u724c\uff1a\u5bf9\u5b9e\u9645\u89c2\u770b\u8ddd\u79bb\u5e94\u752810:1\u89c4\u5219\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4ee3\u7801\u5305\u542b\u957fURL\u6216\u5e26\u6709\u6807\u5fd7\uff0c\u8bf7\u5c06\u5176\u653e\u592720%\u523030%\u3002\u77ed\u94fe\u63a5\u751f\u6210\u7684\u6a21\u5757\u8f83\u5c11\uff0c\u4f7f\u4ee3\u7801\u66f4\u7b80\u6d01\u3001\u66f4\u5bb9\u6613\u626b\u63cf\u3002\u7eb8\u677f\u6216\u7ec7\u7269\u7b49\u7c97\u7cd9\u8868\u9762\u4e5f\u9700\u8981\u66f4\u5927\u7684\u4ee3\u7801\u3002\u6211\u4eec\u7684 <a href=\"https:\/\/pageloot.com\/zh\/how-to\/qr-code-size-guide\/\">\u4e8c\u7ef4\u7801\u5c3a\u5bf8\u6307\u5357<\/a> \u5217\u51fa\u4e86\u66f4\u591a\u6750\u6599\u7684\u5c3a\u5bf8\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u4e3a\u60a8\u7684\u5e73\u9762\u5e7f\u544a\u521b\u5efa\u54c1\u724c\u4e8c\u7ef4\u7801<\/strong> \u4f7f\u7528 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator-with-logo\/\">\u5e26 logo \u7684\u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a> \u7528\u60a8\u7684\u989c\u8272\u548c\u6807\u5fd7\u6784\u5efa\u4ee3\u7801\u3002\u5728\u8ba2\u8d2d\u524d\u68c0\u67e5\u5bf9\u6bd4\u5ea6\u5e76\u6d4b\u8bd5\u6253\u5370\u6548\u679c\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5c06\u4e8c\u7ef4\u7801\u6dfb\u52a0\u5230\u5e73\u9762\u5e7f\u544a\u4e2d<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>\u9009\u62e9\u76ee\u6807\uff1a\u4e3a\u5e73\u9762\u5e7f\u544a\u5236\u4f5c\u7684\u7740\u9646\u9875\uff0c\u800c\u4e0d\u662f\u60a8\u7684\u4e3b\u9875\u3002\u786e\u4fdd\u5b83\u5728\u624b\u673a\u4e0a\u52a0\u8f7d\u901f\u5ea6\u5feb\u3002<\/li><li>\u51b3\u5b9a\u662f\u9759\u6001\u8fd8\u662f\u52a8\u6001\uff08\u89c1\u4e0b\u6587\uff09\u3002\u5728 <a href=\"https:\/\/pageloot.com\/zh\/qr-code-generator\/\">Pageloot \u4e8c\u7ef4\u7801\u751f\u6210\u5668<\/a>\u4e2d\u521b\u5efa\u4ee3\u7801\u3002\u60a8\u53ef\u4ee5\u4ece\u514d\u8d39\u5de5\u5177\u4e0b\u8f7dPNG\u3001SVG\u548cPDF\u6587\u4ef6\u3002<\/li><li>\u4e0b\u8f7dSVG\u6216\u77e2\u91cfPDF\u6587\u4ef6\uff0c\u4f9b\u8bbe\u8ba1\u5e08\u6216\u5370\u5237\u5382\u4f7f\u7528\u3002<\/li><li>\u5c06\u4ee3\u7801\u653e\u7f6e\u5728\u60a8\u9009\u62e9\u7684\u5c3a\u5bf8\u5e03\u5c40\u4e2d\uff0c\u7559\u51fa\u6e05\u6670\u7684\u9759\u533a\uff0c\u5e76\u5728\u65c1\u8fb9\u653e\u7f6e\u4e00\u4e2a\u884c\u52a8\u547c\u5401\u3002<\/li><li>\u5728\u771f\u5b9e\u7684\u7eb8\u5f20\u4e0a\u6253\u5370\u4e00\u4efd\u6821\u6837\u3002\u4f7f\u7528iPhone\u548cAndroid\u624b\u673a\u4ece\u5b9e\u9645\u8ddd\u79bb\u626b\u63cf\u5b83\u3002<\/li><li>\u4ec5\u5728\u6240\u6709\u5c1d\u8bd5\u8fc7\u7684\u624b\u673a\u90fd\u80fd\u626b\u63cf\u6821\u6837\u540e\uff0c\u624d\u8fdb\u884c\u5168\u91cf\u5370\u5237\u3002<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u6218\u7565\u6027\u653e\u7f6e\u548c\u7528\u6237\u4f53\u9a8c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u4ee3\u7801\u653e\u7f6e\u5728\u4eba\u4eec\u53ef\u4ee5\u770b\u5230\u5e76\u80fd\u7a33\u5b9a\u63e1\u6301\u624b\u673a\u7684\u5730\u65b9\u3002\u5728\u6d77\u62a5\u548c\u6807\u724c\u4e0a\uff0c\u5c06\u5176\u653e\u7f6e\u5728\u89c6\u7ebf\u6c34\u5e73\uff0c\u79bb\u5730\u9762\u7ea63.5\u81f35.5\u82f1\u5c3a\u5904\u3002\u4eba\u4eec\u5728\u9759\u6b62\u65f6\u626b\u63cf\u66f4\u591a\uff0c\u4f8b\u5982\u5728\u516c\u4ea4\u8f66\u7ad9\u3001\u5019\u8f66\u5ba4\u6216\u9910\u9986\u9910\u684c\u65c1\u3002\u4e0d\u8981\u5c06\u4ee3\u7801\u653e\u7f6e\u5728\u79fb\u52a8\u8f66\u8f86\u3001\u9ad8\u5929\u82b1\u677f\u6216\u6ca1\u6709\u624b\u673a\u4fe1\u53f7\u7684\u5730\u65b9\uff0c\u4f8b\u5982\u67d0\u4e9b\u5730\u94c1\u7ad9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u907f\u514d\u5f2f\u66f2\u8868\u9762\uff0c\u5982\u74f6\u5b50\uff0c\u5e76\u907f\u514d\u6742\u5fd7\u7684\u6298\u53e0\u5904\u6216\u88c5\u8ba2\u7ebf\uff0c\u56e0\u4e3a\u56fe\u6848\u4f1a\u5f2f\u66f2\u5e76\u5bfc\u81f4\u65e0\u6cd5\u626b\u63cf\u3002\u5149\u9762\u7eb8\u548c\u73bb\u7483\u4f1a\u5c06\u5149\u7ebf\u53cd\u5c04\u5230\u76f8\u673a\u4e2d\u3002\u54d1\u5149\u9970\u9762\u626b\u63cf\u66f4\u53ef\u9760\u3002\u6709\u5173\u66f4\u591a\u653e\u7f6e\u5efa\u8bae\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u7684 <a href=\"https:\/\/pageloot.com\/zh\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">\u8425\u9500\u4e2d\u4e8c\u7ef4\u7801\u653e\u7f6e\u7684\u7ec8\u6781\u6307\u5357<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ddf\u8e2a\u4e92\u52a8\u548c\u6027\u80fd\u5206\u6790<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a8\u6001\u4e8c\u7ef4\u7801\u8ba9\u60a8\u8861\u91cf\u5370\u5237\u6548\u679c\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u6bcf\u4e2a\u4f20\u5355\u3001\u6d77\u62a5\u6216\u5e7f\u544a\u7684\u626b\u63cf\u6b21\u6570\u3001\u626b\u63cf\u65f6\u95f4\u3001\u5927\u81f4\u4f4d\u7f6e\u548c\u8bbe\u5907\u7c7b\u578b\u3002\u4e3a\u6bcf\u4e2a\u6295\u653e\u4f4d\u7f6e\u63d0\u4f9b\u81ea\u5df1\u7684\u4e8c\u7ef4\u7801\uff0c\u4f8b\u5982\u6742\u5fd7\u5e7f\u544a\u4e00\u4e2a\uff0c\u8857\u5934\u6d77\u62a5\u4e00\u4e2a\uff0c\u7136\u540e\u6bd4\u8f83\u7ed3\u679c\u4ee5\u51b3\u5b9a\u4e0b\u4e00\u4e2a\u5370\u5237\u9884\u7b97\u7684\u652f\u51fa\u65b9\u5411\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"\u4e8c\u7ef4\u7801\u5206\u6790\u4eea\u8868\u677f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a8\u6001\u4e8c\u7ef4\u7801\u8fd8\u5141\u8bb8\u60a8\u5728\u5370\u5237\u540e\u66f4\u6539\u76ee\u7684\u5730\u3002\u5b83\u4eec\u4f7f\u7528\u4e00\u4e2a\u77ed\u91cd\u5b9a\u5411\u94fe\u63a5\uff0c\u56e0\u6b64\u5982\u679c\u4f18\u60e0\u7ed3\u675f\u6216\u9875\u9762\u79fb\u52a8\uff0c\u60a8\u53ea\u9700\u7f16\u8f91\u94fe\u63a5\uff0c\u5370\u5237\u7684\u4e8c\u7ef4\u7801\u5c31\u80fd\u7ee7\u7eed\u5de5\u4f5c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u52a8\u6001\u4e8c\u7ef4\u7801\u9002\u7528\u4e8e\u4efb\u4f55\u65e0\u6cd5\u5ec9\u4ef7\u91cd\u5370\u7684\u7269\u54c1\uff0c\u4f8b\u5982\u5370\u91cf\u8fbe5,000\u4efd\u7684\u5ba3\u4f20\u518c\u3002\u4e86\u89e3\u66f4\u591a\u5173\u4e8e <a href=\"https:\/\/pageloot.com\/zh\/qr-code-marketing\/tracking-qr-codes\/\">\u8ffd\u8e2aQR\u7801<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u94fe\u63a5\u6c38\u8fdc\u4e0d\u4f1a\u6539\u53d8\uff0c\u5e76\u4e14\u60a8\u4e0d\u9700\u8981\u7edf\u8ba1\u6570\u636e\uff0c\u4f8b\u5982Wi-Fi\u4e8c\u7ef4\u7801\u6216\u6307\u5411\u56fa\u5b9a\u7f51\u9875\u7684\u94fe\u63a5\uff0c\u90a3\u4e48\u9759\u6001\u4e8c\u7ef4\u7801\u5c31\u8db3\u591f\u4e86\u3002\u9759\u6001\u4e8c\u7ef4\u7801\u6c38\u4e0d\u5931\u6548\uff0c\u6ca1\u6709\u626b\u63cf\u9650\u5236\u3002\u52a8\u6001\u4e8c\u7ef4\u7801\u670914\u5929\u7684\u514d\u8d39\u8bd5\u7528\u671f\uff0c\u60a8\u53ef\u4ee5\u5728 <a href=\"https:\/\/pageloot.com\/zh\/pricing\/\">\u5b9a\u4ef7\u9875\u9762<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u76d1\u63a7\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u8868\u73b0<\/strong> \u901a\u8fc7 <a href=\"https:\/\/pageloot.com\/zh\/dynamic-qr-code-generator\/\">\u52a8\u6001 QR code \u751f\u6210\u5668<\/a> \u5f00\u59cb\u514d\u8d39\u8bd5\u7528\uff0c\u521b\u5efa\u53ef\u7f16\u8f91\u7684\u4e8c\u7ef4\u7801\u5e76\u67e5\u770b\u6bcf\u4e2a\u5370\u5237\u54c1\u7684\u626b\u63cf\u7edf\u8ba1\u6570\u636e\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5370\u5237\u6280\u672f\u5bf9\u626b\u63cf\u6210\u529f\u7387\u7684\u5f71\u54cd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u7801\u5370\u5237\u9002\u5408\u5c0f\u6279\u91cf\u751f\u4ea7\uff0c\u5e76\u5728\u5927\u591a\u6570\u7eb8\u5f20\u4e0a\u63d0\u4f9b\u6e05\u6670\u7684\u6548\u679c\u3002\u80f6\u7248\u5370\u5237\u5728\u5927\u6279\u91cf\u751f\u4ea7\u4e2d\u6bcf\u4ef6\u6210\u672c\u66f4\u4f4e\uff0c\u5e76\u80fd\u63d0\u4f9b\u6574\u6d01\u7684\u8fb9\u7f18\u3002\u5728\u7eba\u7ec7\u54c1\u3001\u6807\u7b7e\u548c\u5176\u4ed6\u7279\u6b8a\u6750\u6599\u4e0a\uff0c\u58a8\u6c34\u53ef\u80fd\u4f1a\u6269\u6563\u6216\u892a\u8272\uff0c\u56e0\u6b64\u8bf7\u52a1\u5fc5\u5148\u5411\u6253\u5370\u673a\u7d22\u53d6\u6837\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7eb8\u5f20\u63d0\u4f9b\u6700\u4f73\u5bf9\u6bd4\u5ea6\u3002\u7c97\u7cd9\u7684\u7eb8\u677f\u3001\u7ec7\u7269\u548c\u91d1\u5c5e\u9700\u8981\u66f4\u5927\u7684\u4e8c\u7ef4\u7801\u548c\u5f3a\u70c8\u7684\u5bf9\u6bd4\u5ea6\u3002\u9605\u8bfb\u66f4\u591a\u5173\u4e8e <a href=\"https:\/\/pageloot.com\/zh\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">\u6253\u5370\u6280\u672f\u5982\u4f55\u5f71\u54cd\u4e8c\u7ef4\u7801\u7684\u53ef\u626b\u63cf\u6027<\/a>\u3002\u5728\u6279\u51c6\u5370\u5237\u524d\uff0c\u52a1\u5fc5\u5728\u4e0d\u540c\u5149\u7167\u6761\u4ef6\u4e0b\u7528\u591a\u90e8\u624b\u673a\u6d4b\u8bd5\u5370\u5237\u6821\u6837\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65e0\u6cd5\u626b\u63cf\uff1f\u68c0\u67e5\u8fd9\u4e9b\u539f\u56e0<\/h2>\n\n\n\n<ul 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class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">\u5728\u6211\u5df2\u7ecf\u6253\u5370\u4e86\u5e7f\u544a\u4e4b\u540e\uff0c\u6211\u8fd8\u53ef\u4ee5\u66f4\u6539\u4e8c\u7ef4\u7801\u7684\u76ee\u6807\u5730\u5740\u5417\uff1f<\/strong> <p class=\"schema-faq-answer\">\u662f\u7684\uff0c\u5982\u679c\u60a8\u4f7f\u7528\u52a8\u6001\u4e8c\u7ef4\u7801\u3002\u6253\u5370\u7684\u4e8c\u7ef4\u7801\u6307\u5411\u4e00\u4e2a\u77ed\u7684\u91cd\u5b9a\u5411\u94fe\u63a5\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u63a7\u5236\u9762\u677f\u4e2d\u7f16\u8f91\u76ee\u7684\u5730\u3002\u9759\u6001\u4e8c\u7ef4\u7801\u5728\u6253\u5370\u540e\u65e0\u6cd5\u66f4\u6539\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">\u4e3a\u4ec0\u4e48\u6211\u5370\u5237\u7684\u4e8c\u7ef4\u7801\u626b\u4e0d\u51fa\u6765\uff1f<\/strong> <p class=\"schema-faq-answer\">\u5e38\u89c1\u539f\u56e0\u5305\u62ec\u4f4e\u5bf9\u6bd4\u5ea6\u3001\u7f3a\u5c11\u9759\u533a\u3001\u4ee3\u7801\u5c3a\u5bf8\u592a\u5c0f\u4e0d\u9002\u5408\u626b\u63cf\u8ddd\u79bb\u3001\u6a21\u7cca\u7684\u4f4e\u5206\u8fa8\u7387\u6587\u4ef6\uff0c\u6216\u8005\u5149\u9762\u7eb8\u4e0a\u7684\u7729\u5149\u3002\u6253\u5370\u4e00\u4efd\u6821\u6837\u5e76\u7528\u591a\u90e8\u624b\u673a\u626b\u63cf\uff0c\u4ee5\u627e\u51fa\u539f\u56e0\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">\u5728\u8425\u9500\u6750\u6599\u4e0a\u6253\u5370\u4e8c\u7ef4\u7801\uff0c\u54ea\u79cd\u6587\u4ef6\u683c\u5f0f\u662f\u6700\u597d\u7684\uff1f<\/strong> <p class=\"schema-faq-answer\">SVG\u3001EPS \u6216\u77e2\u91cf PDF \u7b49\u77e2\u91cf\u683c\u5f0f\u6700\u9002\u5408\u4e13\u4e1a\u5370\u5237\u3002\u5b83\u4eec\u53ef\u4ee5\u7f29\u653e\u5230\u4efb\u4f55\u5c3a\u5bf8\u5e76\u4fdd\u6301\u6e05\u6670\u7684\u8fb9\u7f18\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">\u5370\u5237\u65f6\u4e8c\u7ef4\u7801\u5e94\u8be5\u591a\u5927\uff1f<\/strong> <p class=\"schema-faq-answer\">\u5728\u5c0f\u7269\u4ef6\u4e0a\uff0c\u81f3\u5c11\u4e3a 0.8 x 0.8 \u82f1\u5bf8 (2 x 2 \u5398\u7c73)\uff1b\u5728\u4f20\u5355\u548c\u5305\u88c5\u4e0a\uff0c\u4e3a 1 \u81f3 1.5 \u82f1\u5bf8\uff1b\u5728\u6d77\u62a5\u548c\u6807\u724c\u4e0a\uff0c\u6bcf 10 \u82f1\u5bf8\u626b\u63cf\u8ddd\u79bb\u7ea6\u9700 1 \u82f1\u5bf8\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">\u662f\u5426\u53ef\u4ee5\u8ffd\u8e2a\u6709\u591a\u5c11\u4eba\u5728\u6742\u5fd7\u6216\u4f20\u5355\u4e0a\u626b\u63cf\u4e86\u4e8c\u7ef4\u7801\uff1f<\/strong> <p class=\"schema-faq-answer\">\u662f\u7684\uff0c\u53ef\u4ee5\u4f7f\u7528\u52a8\u6001\u4e8c\u7ef4\u7801\u3002\u4e3a\u6bcf\u5219\u5e7f\u544a\u6216\u4f20\u5355\u5236\u4f5c\u4e00\u4e2a\u4e8c\u7ef4\u7801\uff0c\u60a8\u5c31\u53ef\u4ee5\u6309\u65f6\u95f4\u3001\u4f4d\u7f6e\u548c\u8bbe\u5907\u6bd4\u8f83\u626b\u63cf\u60c5\u51b5\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">\u7eb8\u8d28\u4e8c\u7ef4\u7801\u4f1a\u8fc7\u671f\u5417\uff1f<\/strong> <p class=\"schema-faq-answer\">\u9759\u6001\u4e8c\u7ef4\u7801\u6c38\u4e0d\u8fc7\u671f\u3002\u52a8\u6001\u4e8c\u7ef4\u7801\u5728\u60a8\u7684\u5957\u9910\u6fc0\u6d3b\u671f\u95f4\u6709\u6548\uff0c\u5957\u9910\u7ed3\u675f\u540e\u5c06\u5931\u6548\uff0c\u56e0\u6b64\uff0c\u53ea\u8981\u5370\u5237\u54c1\u8fd8\u5728\u4f7f\u7528\uff0c\u5c31\u8bf7\u4fdd\u6301\u5957\u9910\u7684\u6301\u7eed\u6709\u6548\u3002<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u5982\u4f55\u5728\u5370\u5237\u5e7f\u544a\u4e2d\u4f7f\u7528\u4e8c\u7ef4\u7801\u3002\u9075\u5faa\u8fd9\u4e9b\u5173\u4e8e\u53ef\u626b\u63cf\u6027\u3001\u5c3a\u5bf8\u548c\u4f4d\u7f6e\u7684\u6307\u5357\uff0c\u5f25\u5408\u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u8425\u9500\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/zh\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Using QR Codes in Print Advertising\" \/>\n<meta property=\"og:description\" content=\"Learn how to use QR codes in print advertising. 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T"},"description":"Siim Tiigim\u00e4gi \u662f Pageloot \u521b\u65b0\u4e8c\u7ef4\u7801\u751f\u6210\u5668\u670d\u52a1\u7684\u4e00\u90e8\u5206\u3002Siim \u5728\u4e8c\u7ef4\u7801\u9886\u57df\u62e5\u6709\u8d85\u8fc7 5 \u5e74\u7684\u6df1\u539a\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5df2\u6210\u4e3a\u8be5\u9886\u57df\u7684\u4e3b\u9898\u4e13\u5bb6\u3002\u4ed6\u5728\u5229\u7528 QR \u6280\u672f\u7b80\u5316\u548c\u589e\u5f3a\u6570\u5b57\u4e92\u52a8\u65b9\u9762\u53d6\u5f97\u4e86\u91cd\u5927\u8fdb\u5c55\u3002\u4ed6\u7684\u65c5\u7a0b\u5e76\u4e0d\u53ea\u662f\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002Siim \u62e5\u6709\u5e7f\u6cdb\u7684\u6570\u5b57\u80cc\u666f\uff0c\u5728\u8f6f\u4ef6\u5373\u670d\u52a1 (SaaS) \u9886\u57df\u62e5\u6709\u8d85\u8fc7 10 \u5e74\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u8fd9\u5145\u5206\u8bc1\u660e\u4e86\u4ed6\u5728\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u7684\u6df1\u539a\u77e5\u8bc6\u3002","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","position":1,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","name":"\u5728\u6211\u5df2\u7ecf\u6253\u5370\u4e86\u5e7f\u544a\u4e4b\u540e\uff0c\u6211\u8fd8\u53ef\u4ee5\u66f4\u6539\u4e8c\u7ef4\u7801\u7684\u76ee\u6807\u5730\u5740\u5417\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"\u4e3a\u4ec0\u4e48\u6211\u5370\u5237\u7684\u4e8c\u7ef4\u7801\u626b\u4e0d\u51fa\u6765\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"\u5728\u8425\u9500\u6750\u6599\u4e0a\u6253\u5370\u4e8c\u7ef4\u7801\uff0c\u54ea\u79cd\u6587\u4ef6\u683c\u5f0f\u662f\u6700\u597d\u7684\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"\u5370\u5237\u65f6\u4e8c\u7ef4\u7801\u5e94\u8be5\u591a\u5927\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"\u662f\u5426\u53ef\u4ee5\u8ffd\u8e2a\u6709\u591a\u5c11\u4eba\u5728\u6742\u5fd7\u6216\u4f20\u5355\u4e0a\u626b\u63cf\u4e86\u4e8c\u7ef4\u7801\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"\u7eb8\u8d28\u4e8c\u7ef4\u7801\u4f1a\u8fc7\u671f\u5417\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"zh"},"inLanguage":"zh"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/zh\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}