{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/vi\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e3 QR b\u1eb1ng th\u1eed nghi\u1ec7m A\/B"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch m\u00e3 QR c\u1ee7a b\u1ea1n c\u00f3 \u0111ang th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 b\u1ea1n mong \u0111\u1ee3i kh\u00f4ng? Khi t\u1ef7 l\u1ec7 qu\u00e9t v\u1eabn th\u1ea5p, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c t\u00e0i li\u1ec7u in \u1ea5n m\u00e0 kh\u00e1n gi\u1ea3 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ecf qua. H\u01b0\u1edbng d\u1eabn n\u00e0y gi\u1ea3i th\u00edch c\u00e1ch th\u1eed nghi\u1ec7m A\/B cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng qu\u00e9t v\u00e0 ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1i sao th\u1eed nghi\u1ec7m A\/B l\u1ea1i c\u1ea7n thi\u1ebft cho ROI ti\u1ebfp th\u1ecb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eed nghi\u1ec7m A\/B, hay th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch, li\u00ean quan \u0111\u1ebfn vi\u1ec7c so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a m\u00e3 QR \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Trong ti\u1ebfp th\u1ecb v\u1eadt l\u00fd, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ecfng \u0111o\u00e1n b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Th\u1ed1ng k\u00ea cho th\u1ea5y r\u1eb1ng <a href=\"https:\/\/pageloot.com\/vi\/qr-code-marketing\/tracking-qr-codes\/\">theo d\u00f5i m\u00e3 QR<\/a> th\u00f4ng qua th\u1eed nghi\u1ec7m A\/B c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 qu\u00e9t trung b\u00ecnh t\u1eeb 15-20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c cho ph\u00e9p qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch linh ho\u1ea1t. Ch\u1eb3ng h\u1ea1n, g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb Flipkart \u0111\u00e3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf gi\u1eefa chi\u1ebfn d\u1ecbch, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 qu\u00e9t th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd l\u00ean 15% v\u00e0 \u0111\u1ea1t h\u01a1n hai tri\u1ec7u l\u01b0\u1ee3t qu\u00e9t. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh bi\u1ebfn th\u1ec3 n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng phi\u00ean b\u1ea3n th\u00e0nh c\u00f4ng v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c thi\u1ebft k\u1ebf k\u00e9m hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc khi cam k\u1ebft tri\u1ec3n khai to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c bi\u1ebfn s\u1ed1 c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t, b\u1ea1n n\u00ean c\u00f4 l\u1eadp m\u1ed9t bi\u1ebfn s\u1ed1 duy nh\u1ea5t t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m. N\u1ebfu b\u1ea1n thay \u0111\u1ed5i m\u00e0u s\u1eafc, v\u1ecb tr\u00ed v\u00e0 \u0111\u00edch \u0111\u1ebfn c\u00f9ng m\u1ed9t l\u00fac, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft thay \u0111\u1ed5i c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00e3 g\u00e2y ra s\u1ef1 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"Infographic ki\u1ec3m tra QR\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So s\u00e1nh m\u00e3 \u0111en tr\u1eafng ti\u00eau chu\u1ea9n v\u1edbi thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng <a href=\"https:\/\/pageloot.com\/vi\/blog\/9-qr-code-design-tips-for-better-scans\/\">m\u00e3 QR c\u00f3 th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 qu\u00e9t l\u00ean t\u1edbi 80% so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n chung chung, kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y c\u00e2n nh\u1eafc th\u1eed nghi\u1ec7m c\u00e1c m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, th\u00eam logo \u1edf gi\u1eefa ho\u1eb7c s\u1eed d\u1ee5ng khung t\u00f9y ch\u1ec9nh \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin l\u1edbn nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103n b\u1ea3n xung quanh m\u00e3 QR c\u1ee7a b\u1ea1n cung c\u1ea5p ng\u1eef c\u1ea3nh c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. M\u1ed9t d\u00f2ng ch\u1eef \u201cQu\u00e9t t\u00f4i\u201d chung chung c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua, trong khi m\u1ed9t CTA \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3. Th\u1eed nghi\u1ec7m c\u00e1c <a href=\"https:\/\/pageloot.com\/vi\/blog\/qr-code-call-to-actions-billboards\/\">l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u00e3 QR hi\u1ec7u qu\u1ea3<\/a> nh\u01b0 \u201cQu\u00e9t \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 15%\u201d so v\u1edbi \u201cTham gia C\u00e2u l\u1ea1c b\u1ed9 Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u201d c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng 40% s\u1ed1 l\u01b0\u1ee3ng qu\u00e9t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u1ecb tr\u00ed v\u00e0 m\u00f4i tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ecb tr\u00ed v\u1eadt l\u00fd c\u1ee7a m\u00e3 c\u1ee7a b\u1ea1n c\u0169ng quan tr\u1ecdng nh\u01b0 thi\u1ebft k\u1ebf c\u1ee7a n\u00f3. B\u1ea1n n\u00ean ki\u1ec3m tra xem m\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n \u1edf t\u1ea7m m\u1eaft (th\u01b0\u1eddng t\u1eeb 3,5 \u0111\u1ebfn 5,5 feet) hay vi\u1ec7c \u0111\u1eb7t tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m so v\u1edbi bi\u1ec3n b\u00e1o c\u1ea1nh k\u1ec7 s\u1ebd thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n. Ph\u00e2n t\u00edch <a href=\"https:\/\/pageloot.com\/vi\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">v\u1ecb tr\u00ed m\u00e3 QR<\/a> gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00f3 k\u1ebft n\u1ed1i internet \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 qu\u00e9t nh\u1ea5t.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n<\/strong>: S\u1eed d\u1ee5ng m\u1ed9t <a href=\"https:\/\/pageloot.com\/vi\/dynamic-qr-code-generator\/\">tr\u00ecnh t\u1ea1o m\u00e3 QR \u0111\u1ed9ng<\/a> \u0111\u1ec3 t\u1ea1o m\u00e3 c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt \u0111i\u1ec3m \u0111\u1ebfn ho\u1eb7c thi\u1ebft k\u1ebf ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng t\u1ed1n chi ph\u00ed in l\u1ea1i.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Thi\u1ebft l\u1eadp m\u1ed9t khu\u00f4n kh\u1ed5 th\u1eed nghi\u1ec7m A\/B c\u00f3 c\u1ea5u tr\u00fac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nh\u1ea5t qu\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  X\u00e1c \u0111\u1ecbnh m\u1ed9t gi\u1ea3 thuy\u1ebft r\u00f5 r\u00e0ng: B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cTh\u00eam khung m\u00e0u xanh lam v\u00e0o m\u00e3 s\u1ebd t\u0103ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t l\u00ean 10% t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb c\u1ee7a ch\u00fang t\u00f4i.\u201d<\/li>\n<li>  T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ed9ng: Khi so s\u00e1nh <a href=\"https:\/\/pageloot.com\/vi\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">m\u00e3 QR \u0111\u1ed9ng so v\u1edbi m\u00e3 QR t\u0129nh<\/a>, m\u00e3 \u0111\u1ed9ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n v\u00ec ch\u00fang cung c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng theo d\u00f5i v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ea7n thi\u1ebft cho th\u1eed nghi\u1ec7m l\u1eb7p l\u1ea1i.<\/li>\n<li>  Chia l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ed3ng \u0111\u1ec1u: Tri\u1ec3n khai Phi\u00ean b\u1ea3n A v\u00e0 Phi\u00ean b\u1ea3n B trong c\u00e1c m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o so s\u00e1nh c\u00f4ng b\u1eb1ng.<\/li>\n<li>  Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c: S\u1eed d\u1ee5ng <a href=\"https:\/\/pageloot.com\/vi\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch m\u00e3 QR th\u1eddi gian th\u1ef1c<\/a> \u0111\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t, d\u1eef li\u1ec7u v\u1ecb tr\u00ed v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng.<\/li>\n<li>  L\u1eb7p l\u1ea1i d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3: Khi b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1eabu \u00edt nh\u1ea5t 200 l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t cho m\u1ed7i bi\u1ebfn th\u1ec3, h\u00e3y x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t th\u1eed nghi\u1ec7m m\u1edbi tr\u00ean m\u1ed9t bi\u1ebfn s\u1ed1 kh\u00e1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed1i \u01b0u h\u00f3a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m h\u1ee3p l\u1ec7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 bi\u1ebfn s\u1ed1 ti\u1ebfp th\u1ecb n\u00e0o c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c l\u1ed7i k\u1ef9 thu\u1eadt. Tr\u01b0\u1edbc khi ch\u1ea1y th\u1eed nghi\u1ec7m A\/B, h\u00e3y x\u00e1c minh r\u1eb1ng c\u1ea3 hai bi\u1ebfn th\u1ec3 \u0111\u1ec1u \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n v\u1ec1 kh\u1ea3 n\u0103ng qu\u00e9t. \u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t; lu\u00f4n s\u1eed d\u1ee5ng m\u00e0u n\u1ec1n tr\u01b0\u1edbc t\u1ed1i tr\u00ean n\u1ec1n s\u00e1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00e1y qu\u00e9t c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ecdc m\u1eabu d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u0169ng ph\u1ea3i b\u1ea3o v\u1ec7 \u201cv\u00f9ng y\u00ean t\u0129nh,\u201d l\u00e0 kho\u1ea3ng tr\u1ed1ng \u00edt nh\u1ea5t b\u1ed1n m\u00f4-\u0111un xung quanh m\u00e3. N\u1ebfu v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh l\u1ea5n v\u00e0o kh\u00f4ng gian n\u00e0y, m\u00e1y qu\u00e9t c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c m\u00e3 ho\u00e0n to\u00e0n. V\u1ec1 k\u00edch th\u01b0\u1edbc, m\u00e3 n\u00ean c\u00f3 \u00edt nh\u1ea5t 0,8 x 0,8 inch \u0111\u1ec3 s\u1eed d\u1ee5ng \u1edf c\u1ef1 ly g\u1ea7n. N\u1ebfu b\u1ea1n th\u00eam logo, h\u00e3y s\u1eed d\u1ee5ng m\u1ee9c \u0111\u1ed9 s\u1eeda l\u1ed7i cao h\u01a1n (C\u1ea5p Q ho\u1eb7c H) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00e3 v\u1eabn ho\u1ea1t \u0111\u1ed9ng ngay c\u1ea3 khi m\u1ed9t ph\u1ea7n c\u1ee7a m\u1eabu b\u1ecb che khu\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"Ti\u00eau chu\u1ea9n ki\u1ec3m tra QR\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ph\u00e2n t\u00edch m\u1ecdi l\u01b0\u1ee3t qu\u00e9t<\/strong>: Thu th\u1eadp th\u00f4ng tin chi ti\u1ebft chuy\u00ean s\u00e2u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng \u0111\u1ecba l\u00fd v\u1edbi <a href=\"https:\/\/pageloot.com\/vi\/feature\/analytics\/\">ph\u00e2n t\u00edch m\u00e3 QR theo th\u1eddi gian th\u1ef1c<\/a> \u0111\u1ec3 xem ch\u00ednh x\u00e1c th\u1eed nghi\u1ec7m A\/B c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ti\u00eau chu\u1ea9n hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c xem x\u00e9t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng cung c\u1ea5p m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf cho nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a m\u00e3 QR. V\u00ed d\u1ee5, Starbucks \u0111\u00e3 li\u00ean k\u1ebft ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft QR c\u1ee7a m\u00ecnh v\u1edbi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v\u00e0 hi\u1ec7n t\u1ea1i nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y chi\u1ebfm 17% t\u1ed5ng s\u1ed1 giao d\u1ecbch t\u1ea1i Hoa K\u1ef3 c\u1ee7a h\u1ecd. Th\u00e0nh c\u00f4ng n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tinh ch\u1ec9nh li\u00ean t\u1ee5c v\u1ec1 c\u00e1ch m\u00e3 QR \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh thanh to\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, IKEA \u0111\u00e3 s\u1eed d\u1ee5ng th\u1eed nghi\u1ec7m A\/B cho c\u00e1c t\u00ednh n\u0103ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng d\u1ef1a tr\u00ean QR. H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y c\u00f3 gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn h\u01a1n 27% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng t\u01b0\u01a1ng t\u00e1c. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i m\u1ed9t li\u00ean k\u1ebft chung th\u00e0nh m\u1ed9t CTA \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 \u201cT\u00ecm s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n\u201d \u0111\u00e3 mang l\u1ea1i s\u1ed1 l\u01b0\u1ee3t qu\u00e9t nhi\u1ec1u h\u01a1n 40% v\u00e0 th\u1eddi l\u01b0\u1ee3ng phi\u00ean truy c\u1eadp trang web d\u00e0i h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">T\u00f4i c\u00f3 th\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B tr\u00ean c\u00e1c m\u00e3 QR \u0111\u00e3 \u0111\u01b0\u1ee3c in kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y n\u1ebfu b\u1ea1n ban \u0111\u1ea7u s\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ed9ng. V\u00ec m\u00e3 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng th\u00f4ng qua m\u1ed9t m\u00e1y ch\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i URL \u0111\u00edch ho\u1eb7c c\u00e0i \u0111\u1eb7t thi\u1ebft k\u1ebf trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i m\u00e3 v\u1eadt l\u00fd \u0111\u00e3 c\u00f3 trong tay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">T\u00f4i c\u1ea7n bao nhi\u00eau l\u01b0\u1ee3t qu\u00e9t \u0111\u1ec3 c\u00f3 m\u1ed9t th\u1eed nghi\u1ec7m A\/B h\u1ee3p l\u1ec7?<\/strong> <p class=\"schema-faq-answer\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u00fd ngh\u0129a th\u1ed1ng k\u00ea, b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau \u00edt nh\u1ea5t 200 l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t cho m\u1ed7i bi\u1ebfn th\u1ec3. Ch\u1ea1y th\u1eed nghi\u1ec7m trong \u00edt nh\u1ea5t hai tu\u1ea7n c\u0169ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 t\u00ednh \u0111\u1ebfn s\u1ef1 dao \u0111\u1ed9ng trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0o c\u00e1c ng\u00e0y kh\u00e1c nhau trong tu\u1ea7n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n t\u00edch th\u1eed nghi\u1ec7m A\/B m\u00e3 QR?<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e3 QR b\u1eb1ng th\u1eed nghi\u1ec7m A\/B. H\u1ecdc c\u00e1ch t\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ROI ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/vi\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Improving QR Code Conversions with A\/B Testing\" \/>\n<meta property=\"og:description\" content=\"Improve QR code conversions with A\/B testing. 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V\u1edbi chuy\u00ean m\u00f4n s\u00e2u s\u1eafc k\u00e9o d\u00e0i h\u01a1n 5 n\u0103m ch\u1ec9 v\u1ec1 m\u00e3 QR, Siim \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong l\u0129nh v\u1ef1c n\u00e0y. Anh \u1ea5y \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 QR \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1. Cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a anh kh\u00f4ng ch\u1ec9 b\u1eaft \u0111\u1ea7u \u1edf \u0111\u00e2y. Siim c\u00f3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 s\u00e2u r\u1ed9ng v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m v\u1eefng ch\u1eafc trong l\u0129nh v\u1ef1c Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS), m\u1ed9t minh ch\u1ee9ng cho ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng c\u1ee7a \u00f4ng v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","position":1,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","name":"T\u00f4i c\u00f3 th\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B tr\u00ean c\u00e1c m\u00e3 QR \u0111\u00e3 \u0111\u01b0\u1ee3c in kh\u00f4ng?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can only do this if you originally used dynamic QR codes. Because dynamic codes redirect through a server, you can change the destination URL or the design settings in your dashboard without needing to change the physical code that is already in the hands of your customers.","inLanguage":"vi"},"inLanguage":"vi"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","position":2,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","name":"T\u00f4i c\u1ea7n bao nhi\u00eau l\u01b0\u1ee3t qu\u00e9t \u0111\u1ec3 c\u00f3 m\u1ed9t th\u1eed nghi\u1ec7m A\/B h\u1ee3p l\u1ec7?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To achieve statistical significance, you should aim for at least 200 unique scans per variant. Running the test for at least two weeks is also recommended to account for fluctuations in user behavior during different days of the week.","inLanguage":"vi"},"inLanguage":"vi"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","position":3,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","name":"Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n t\u00edch th\u1eed nghi\u1ec7m A\/B m\u00e3 QR?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.","inLanguage":"vi"},"inLanguage":"vi"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40761\/revisions"}],"predecessor-version":[{"id":52834,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40761\/revisions\/52834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/media\/50619"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/media?parent=40761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/categories?post=40761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/tags?post=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}