{"id":40676,"date":"2025-06-28T04:29:21","date_gmt":"2025-06-28T04:29:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-ab-testing-qr-code-campaigns\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"ultimate-guide-to-ab-testing-qr-code-campaigns","status":"publish","type":"post","link":"https:\/\/pageloot.com\/vi\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/","title":{"rendered":"C\u00e1ch \u0111\u1ec3 Ki\u1ec3m th\u1eed A\/B c\u00e1c Chi\u1ebfn d\u1ecbch M\u00e3 QR \u0111\u1ec3 c\u00f3 T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i Cao h\u01a1n"},"content":{"rendered":"

B\u1ea1n kh\u00f4ng ch\u1eafc li\u1ec7u thi\u1ebft k\u1ebf m\u00e3 QR c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t qu\u00e9t hay ch\u1ec9 chi\u1ebfm kh\u00f4ng gian? N\u1ebfu kh\u00f4ng c\u00f3 th\u1eed nghi\u1ec7m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u1eadt l\u00fd c\u1ee7a b\u1ea1n v\u1eabn l\u00e0 m\u1ed9t h\u1ed9p \u0111en c\u00f3 th\u1ec3 \u0111ang l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B m\u00e3 QR nh\u1eb1m t\u1ed1i \u0111a h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1ea1i sao th\u1eed nghi\u1ec7m A\/B l\u1ea1i c\u1ea7n thi\u1ebft cho ti\u1ebfp th\u1ecb QR<\/h2>\n\n\n\n

Th\u1eed nghi\u1ec7m A\/B, hay th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch, so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a m\u00e3 QR \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ea5u h\u00ecnh n\u00e0o th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t. Trong th\u1ebf gi\u1edbi t\u1eeb ngo\u1ea1i tuy\u1ebfn \u0111\u1ebfn tr\u1ef1c tuy\u1ebfn, nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u1edbn. V\u00ed d\u1ee5, Flipkart \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 qu\u00e9t l\u00ean 15% trong chi\u1ebfn d\u1ecbch Big Billion Days c\u1ee7a h\u1ecd ch\u1ec9 b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u1eefa chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t. T\u01b0\u01a1ng t\u1ef1, m\u00e3 QR c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t qu\u00e9t h\u01a1n t\u1edbi 80% so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n \u0111en tr\u1eafng ti\u00eau chu\u1ea9n, ch\u1ee9ng t\u1ecf r\u1eb1ng t\u00ednh th\u1ea9m m\u1ef9 t\u00e1c ti\u1ebfp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng v\u00e0 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i \u0111o\u00e1n m\u00f2 m\u00e0 chuy\u1ec3n sang c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Qu\u00e1 tr\u00ecnh n\u00e0y x\u00e1c \u0111\u1ecbnh l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) n\u00e0o g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 v\u1ecb tr\u00ed n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nh\u1ea5t. C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y r\u1ee7i ro r\u1ea5t cao; HSBC UK \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Shelter v\u00e0 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ed1 l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n t\u0103ng 52% trong v\u00f2ng hai tu\u1ea7n b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. Th\u1eed nghi\u1ec7m cho ph\u00e9p b\u1ea1n nh\u00e2n r\u1ed9ng nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y b\u1eb1ng c\u00e1ch c\u00f4 l\u1eadp nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng qu\u00e9t.<\/p>\n\n\n\n

C\u00e1c bi\u1ebfn c\u00f3 t\u00e1c \u0111\u1ed9ng cao c\u1ea7n th\u1eed nghi\u1ec7m<\/h2>\n\n\n\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i c\u00f4 l\u1eadp m\u1ed9t bi\u1ebfn t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m. N\u1ebfu b\u1ea1n thay \u0111\u1ed5i thi\u1ebft k\u1ebf v\u00e0 v\u1ecb tr\u00ed v\u1eadt l\u00fd c\u00f9ng l\u00fac, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft thay \u0111\u1ed5i n\u00e0o g\u00e2y ra s\u1ef1 thay \u0111\u1ed5i hi\u1ec7u su\u1ea5t. Thi\u1ebft k\u1ebf tr\u1ef1c quan v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a kh\u1ea3 n\u0103ng qu\u00e9t. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m m\u1ed9t m\u00e3 ti\u00eau chu\u1ea9n so v\u1edbi m\u1ed9t M\u00e3 QR c\u00f3 logo<\/a> \u0111\u1ec3 xem li\u1ec7u vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 qu\u00e9t hay kh\u00f4ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i duy tr\u00ec n\u1ec1n tr\u01b0\u1edbc t\u1ed1i h\u01a1n n\u1ec1n \u00edt nh\u1ea5t 40%, v\u00ec \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n k\u00e9m l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh g\u00e2y ra l\u1ed7i qu\u00e9t trong m\u00f4i tr\u01b0\u1eddng thi\u1ebfu s\u00e1ng.<\/p>\n\n\n\n

V\u0103n b\u1ea3n K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) l\u00e0 m\u1ed9t bi\u1ebfn c\u00f3 t\u00e1c \u0111\u1ed9ng cao kh\u00e1c. C\u00e1c c\u1ee5m t\u1eeb chung chung nh\u01b0 \u201cQu\u00e9t t\u00f4i\u201d th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 khi so s\u00e1nh v\u1edbi c\u00e1c CTA h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb nh\u01b0 \u201cQu\u00e9t \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 20%\u201d ho\u1eb7c \u201cT\u00ecm s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n\u201d. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng v\u0103n b\u1ea3n c\u1ee5 th\u1ec3, \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 4% tr\u1edf l\u00ean. H\u00e3y coi CTA l\u00e0 \u201cm\u00f3c c\u00e2u\u201d b\u1eafc c\u1ea7u gi\u1eefa t\u00e0i li\u1ec7u v\u1eadt l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

Ngo\u00e0i thi\u1ebft k\u1ebf, k\u00edch th\u01b0\u1edbc v\u00e0 v\u1ecb tr\u00ed c\u1ee7a m\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a n\u00f3. B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1p ph\u00edch ngang t\u1ea7m m\u1eaft so v\u1edbi m\u00e0n h\u00ecnh qu\u1ea7y thanh to\u00e1n, \u0111\u1ec3 t\u00ecm n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c nh\u1ea5t. Lu\u00f4n tu\u00e2n th\u1ee7 t\u1ef7 l\u1ec7 kho\u1ea3ng c\u00e1ch-k\u00edch th\u01b0\u1edbc 10:1; n\u1ebfu ng\u01b0\u1eddi d\u00f9ng qu\u00e9t t\u1eeb kho\u1ea3ng c\u00e1ch 10 inch, m\u00e3 ph\u1ea3i r\u1ed9ng \u00edt nh\u1ea5t 1 inch. Cu\u1ed1i c\u00f9ng, n\u1ebfu t\u1ef7 l\u1ec7 qu\u00e9t c\u1ee7a b\u1ea1n cao nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ki\u1ec3m tra trang \u0111\u00edch th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 t\u1ea3i nhanh v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n

\n

T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n:<\/strong> D\u00f9ng c\u1ee7a ch\u00fang t\u00f4i Tr\u00ecnh t\u1ea1o m\u00e3 QR \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 t\u1ea1o c\u00e1c phi\u00ean b\u1ea3n c\u00f3 th\u1ec3 theo d\u00f5i cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 thi\u1ebft k\u1ebf m\u00e0 kh\u00f4ng c\u1ea7n in l\u1ea1i t\u00e0i li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<\/blockquote>\n\n\n\n

Khung t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B m\u00e3 QR<\/h2>\n\n\n\n

Thi\u1ebft l\u1eadp m\u1ed9t th\u1eed nghi\u1ec7m \u0111\u00e1ng tin c\u1eady y\u00eau c\u1ea7u m\u00e3 QR \u0111\u1ed9ng<\/a>. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u00e3 t\u0129nh, c\u00e1c phi\u00ean b\u1ea3n \u0111\u1ed9ng cho ph\u00e9p b\u1ea1n theo d\u00f5i d\u1eef li\u1ec7u qu\u00e9t theo th\u1eddi gian th\u1ef1c v\u00e0 ch\u1ec9nh s\u1eeda URL \u0111\u00edch ngay c\u1ea3 sau khi t\u00e0i li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c in. T\u00ednh linh ho\u1ea1t n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft cho vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u1eefa chi\u1ebfn d\u1ecbch v\u00e0 th\u1eed nghi\u1ec7m l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t ho\u1eb7c th\u00fac \u0111\u1ea9y m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 t\u1ea3i xu\u1ed1ng PDF. Sau khi m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, h\u00e3y t\u1ea1o hai m\u00e3 QR \u0111\u1ed9ng duy nh\u1ea5t, gi\u1eef m\u1ecdi y\u1ebfu t\u1ed1 gi\u1ed1ng h\u1ec7t nhau ngo\u1ea1i tr\u1eeb bi\u1ebfn s\u1ed1 duy nh\u1ea5t b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m. V\u00ed d\u1ee5, Phi\u00ean b\u1ea3n A c\u00f3 th\u1ec3 c\u00f3 khung m\u00e0u xanh lam trong khi Phi\u00ean b\u1ea3n B s\u1eed d\u1ee5ng khung m\u00e0u \u0111\u1ecf. \u0110\u1ec3 theo d\u00f5i nh\u1eefng g\u00ec x\u1ea3y ra sau khi qu\u00e9t, h\u00e3y t\u00edch h\u1ee3p th\u00f4ng s\u1ed1 UTM<\/a> v\u00e0o c\u00e1c URL \u0111\u00edch c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p Google Analytics ph\u00e2n bi\u1ec7t ch\u00ednh x\u00e1c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb m\u1ed7i phi\u00ean b\u1ea3n.<\/p>\n\n\n\n

Khi b\u1ea1n s\u1eb5n s\u00e0ng ph\u00e2n ph\u1ed1i t\u00e0i li\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u0111\u1eb7t c\u00e1c bi\u1ebfn th\u1ec3 trong m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u1ef1 c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 tr\u00e1nh sai l\u1ec7ch do th\u1eddi ti\u1ebft, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c xu h\u01b0\u1edbng theo ng\u00e0y trong tu\u1ea7n. Theo d\u00f5i k\u1ebft qu\u1ea3 trong \u00edt nh\u1ea5t m\u1ed9t \u0111\u1ebfn hai tu\u1ea7n, ho\u1eb7c cho \u0111\u1ebfn khi b\u1ea1n \u0111\u1ea1t m\u1ee9c \u00fd ngh\u0129a th\u1ed1ng k\u00ea 95%, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean.<\/p>\n\n\n\n

\"C\u00e1c<\/figure>\n\n\n\n

\u0110o l\u01b0\u1eddng v\u00e0 Ph\u00e2n t\u00edch K\u1ebft qu\u1ea3 c\u1ee7a B\u1ea1n<\/h2>\n\n\n\n

Sau khi th\u1eddi gian th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n ho\u00e0n t\u1ea5t, h\u00e3y \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch m\u00e3 QR c\u1ee7a ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 t\u00ecm ra ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u1eadp trung v\u00e0o c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. L\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec ch\u00fang l\u1ecdc b\u1ecf ng\u01b0\u1eddi d\u00f9ng l\u1eb7p l\u1ea1i v\u00e0 cung c\u1ea5p m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

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Ch\u1ec9 s\u1ed1<\/th>\nT\u1ea1i sao n\u00f3 quan tr\u1ecdng<\/th>\n<\/tr>\n<\/thead>\n
L\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t<\/strong><\/td>\n\u0110o l\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n v\u00e0 l\u1ecdc b\u1ecf c\u00e1c t\u01b0\u01a1ng t\u00e1c l\u1eb7p l\u1ea1i.<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 qu\u00e9t (STR)<\/strong><\/td>\nCho bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn th\u1ea5y m\u00e3 v\u00e0 ch\u1ecdn qu\u00e9t n\u00f3.<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/td>\nTheo d\u00f5i t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi qu\u00e9t \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng (v\u00ed d\u1ee5: mua h\u00e0ng).<\/td>\n<\/tr>\n
Th\u1eddi gian v\u00e0 \u0110\u1ecba \u0111i\u1ec3m<\/strong><\/td>\nX\u00e1c \u0111\u1ecbnh gi\u1edd t\u01b0\u01a1ng t\u00e1c cao \u0111i\u1ec3m v\u00e0 c\u00e1c \u0111i\u1ec3m n\u00f3ng \u0111\u1ecba l\u00fd ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t m\u00e3 QR<\/a> th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch trung b\u00ecnh l\u00e0 kho\u1ea3ng 2,35%, c\u00e1c chi\u1ebfn d\u1ecbch ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t s\u1eed d\u1ee5ng th\u1eed nghi\u1ec7m A\/B nh\u1ea5t qu\u00e1n c\u00f3 th\u1ec3 \u0111\u1ea1t 11% ho\u1eb7c cao h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh hay kh\u00f4ng ho\u1eb7c c\u00f3 c\u1ea7n l\u1eb7p l\u1ea1i th\u00eam hay kh\u00f4ng.<\/p>\n\n\n\n

\"C\u00e1c<\/figure>\n\n\n\n
\n

Ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n:<\/strong> Gi\u00e1m s\u00e1t m\u1ecdi l\u01b0\u1ee3t qu\u00e9t, v\u1ecb tr\u00ed v\u00e0 lo\u1ea1i thi\u1ebft b\u1ecb theo th\u1eddi gian th\u1ef1c v\u1edbi c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i C\u00f4ng c\u1ee5 theo d\u00f5i m\u00e3 QR<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Nh\u1eefng c\u1ea1m b\u1eaby th\u01b0\u1eddng g\u1eb7p khi ki\u1ec3m tra m\u00e3 QR<\/h2>\n\n\n\n

M\u1ed9t s\u1ed1 l\u1ed7i ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t hi\u1ec7u l\u1ef1c d\u1eef li\u1ec7u th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n v\u00e0 d\u1eabn \u0111\u1ebfn k\u1ebft lu\u1eadn sai l\u1ea7m. Th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn c\u00f9ng l\u00fac \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 thay \u0111\u1ed5i m\u00e0u s\u1eafc, logo v\u00e0 CTA \u0111\u1ed3ng th\u1eddi \u2013 khi\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh thay \u0111\u1ed5i c\u1ee5 th\u1ec3 n\u00e0o g\u00e2y ra s\u1ef1 thay \u0111\u1ed5i v\u1ec1 hi\u1ec7u su\u1ea5t l\u00e0 kh\u00f4ng th\u1ec3. H\u01a1n n\u1eefa, vi\u1ec7c s\u1eed d\u1ee5ng k\u00edch th\u01b0\u1edbc m\u1eabu kh\u00f4ng \u0111\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 sai l\u1ec7ch; b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau h\u00e0ng tr\u0103m l\u01b0\u1ee3t qu\u00e9t tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u0129nh vi\u1ec5n cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

M\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn kh\u00e1c l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a di \u0111\u1ed9ng k\u00e9m<\/a>. V\u00ec 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u00e9t m\u00e3 QR h\u00e0ng ng\u00e0y tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u1ed9t trang \u0111\u00edch ch\u1eadm ho\u1eb7c kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ebd ph\u00e1 h\u1ee7y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 m\u00e3 QR h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c n\u00e0o. Cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng ph\u1ea3n t\u1ed1i thi\u1ec3u 4:1 \u0111\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c l\u1ed7i qu\u00e9t k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n theo h\u01b0\u1edbng c\u00e1c phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n l\u00e0 d\u1ec5 \u201c\u0111\u1ecdc\u201d h\u01a1n \u0111\u1ed1i v\u1edbi m\u00e1y \u1ea3nh thay v\u00ec c\u00e1c phi\u00ean b\u1ea3n h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi.<\/p>\n\n\n\n

L\u1eb7p l\u1ea1i li\u00ean t\u1ee5c l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u su\u1ea5t cao. B\u1eb1ng c\u00e1ch coi m\u1ed7i m\u00e3 QR l\u00e0 m\u1ed9t th\u1eed nghi\u1ec7m, b\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf ma s\u00e1t m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng kh\u1ecfi h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ngo\u1ea1i tuy\u1ebfn th\u00e0nh t\u0103ng tr\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n
T\u1ea1i sao t\u00f4i n\u00ean s\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ed9ng \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B thay v\u00ec m\u00e3 t\u0129nh?<\/strong>

Dynamic QR codes are essential because they provide real-time analytics and allow you to change the destination URL or design without reprinting. Static codes offer no tracking and cannot be updated once printed, making them unsuitable for iterative testing.<\/p> <\/div>

T\u00f4i n\u00ean ch\u1ea1y th\u1eed nghi\u1ec7m A\/B cho m\u00e3 QR c\u1ee7a m\u00ecnh trong bao l\u00e2u?<\/strong>

H\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch y\u00eau c\u1ea7u t\u1eeb hai \u0111\u1ebfn s\u00e1u tu\u1ea7n \u0111\u1ec3 thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u mang t\u00ednh \u0111\u1ea1i di\u1ec7n. Th\u1eddi gian ch\u00ednh x\u00e1c ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng qu\u00e9t c\u1ee7a b\u1ea1n; b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m cho \u0111\u1ebfn khi b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u1ee7 l\u01b0\u1ee3t qu\u00e9t \u0111\u1ec3 \u0111\u1ea1t m\u1ee9c \u00fd ngh\u0129a th\u1ed1ng k\u00ea 95%.<\/p> <\/div>

T\u1ef7 l\u1ec7 qu\u00e9t th\u00e0nh c\u00f4ng t\u1ed1t cho m\u00e3 QR l\u00e0 bao nhi\u00eau?<\/strong>

M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y theo ng\u00e0nh, t\u1ef7 l\u1ec7 qu\u00e9t th\u00e0nh c\u00f4ng trung b\u00ecnh c\u1ee7a m\u00e3 QR l\u00e0 kho\u1ea3ng 12.8%, th\u01b0\u1eddng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n nhi\u1ec1u qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed1i v\u1edbi c\u00e1c t\u00e0i li\u1ec7u c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao nh\u01b0 th\u1ef1c \u0111\u01a1n nh\u00e0 h\u00e0ng ho\u1eb7c th\u1ebb s\u1ef1 ki\u1ec7n, t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 t\u0103ng cao t\u1edbi 60\u201375%.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u c\u00e1ch A\/B test c\u00e1c chi\u1ebfn d\u1ecbch m\u00e3 QR \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf, CTA v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng theo d\u00f5i \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n.<\/p>","protected":false},"author":17,"featured_media":50172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nHow to A\/B Test QR Code Campaigns for Higher Conversions<\/title>\n<meta name=\"description\" content=\"Learn how to A\/B test QR code campaigns to maximize conversions. 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Siim c\u00f3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 s\u00e2u r\u1ed9ng v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m v\u1eefng ch\u1eafc trong l\u0129nh v\u1ef1c Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS), m\u1ed9t minh ch\u1ee9ng cho ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng c\u1ee7a \u00f4ng v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-1f56d0addae8","position":1,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-1f56d0addae8","name":"T\u1ea1i sao t\u00f4i n\u00ean s\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ed9ng \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B thay v\u00ec m\u00e3 t\u0129nh?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Dynamic QR codes are essential because they provide real-time analytics and allow you to change the destination URL or design without reprinting. Static codes offer no tracking and cannot be updated once printed, making them unsuitable for iterative testing.","inLanguage":"vi"},"inLanguage":"vi"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-6a028d565478","position":2,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-6a028d565478","name":"T\u00f4i n\u00ean ch\u1ea1y th\u1eed nghi\u1ec7m A\/B cho m\u00e3 QR c\u1ee7a m\u00ecnh trong bao l\u00e2u?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most campaigns require two to six weeks to gather enough data to be representative. The exact duration depends on your scan volume; you should continue the test until you have gathered enough scans to reach a 95% statistical significance level.","inLanguage":"vi"},"inLanguage":"vi"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-a9b88163105d","position":3,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/#faq-question-a9b88163105d","name":"T\u1ef7 l\u1ec7 qu\u00e9t th\u00e0nh c\u00f4ng t\u1ed1t cho m\u00e3 QR l\u00e0 bao nhi\u00eau?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While rates vary by industry, the average QR code scan-through rate is approximately 12.8%, which often outperforms many digital display ads. For high-engagement materials such as restaurant menus or event badges, these rates can climb as high as 60\u201375%.","inLanguage":"vi"},"inLanguage":"vi"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/comments?post=40676"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40676\/revisions"}],"predecessor-version":[{"id":52829,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/posts\/40676\/revisions\/52829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/media\/50172"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/media?parent=40676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/categories?post=40676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/vi\/wp-json\/wp\/v2\/tags?post=40676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}