{"id":37008,"date":"2025-06-10T05:50:48","date_gmt":"2025-06-10T05:50:48","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-qr-codes-track-print-ad-engagement\/"},"modified":"2026-06-10T21:27:11","modified_gmt":"2026-06-10T21:27:11","slug":"how-qr-codes-track-print-ad-engagement","status":"publish","type":"post","link":"https:\/\/pageloot.com\/vi\/blog\/how-qr-codes-track-print-ad-engagement\/","title":{"rendered":"C\u00e1ch M\u00e3 QR Theo D\u00f5i M\u1ee9c \u0110\u1ed9 T\u01b0\u01a1ng T\u00e1c Qu\u1ea3ng C\u00e1o In"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft qu\u1ea3ng c\u00e1o in c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3? N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1ch \u0111o l\u01b0\u1eddng ph\u1ea3n h\u1ed3i, b\u1ea1n ch\u1ec9 \u0111ang \u0111o\u00e1n m\u00f2 \u2013 v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o l\u00e3ng ph\u00ed s\u1ebd t\u0103ng l\u00ean nhanh ch\u00f3ng. M\u00e3 QR gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch bi\u1ebfn m\u1ed7i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o in th\u00e0nh m\u1ed9t \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 theo d\u00f5i, cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 ai \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c, khi n\u00e0o v\u00e0 h\u1ecd \u0111\u00e3 l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-print-ads-are-hard-to-measure-without-qr-codes\">T\u1ea1i sao qu\u1ea3ng c\u00e1o in kh\u00f3 \u0111o l\u01b0\u1eddng n\u1ebfu kh\u00f4ng c\u00f3 m\u00e3 QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o in truy\u1ec1n th\u1ed1ng \u2013 t\u1ea1p ch\u00ed, th\u01b0 tr\u1ef1c ti\u1ebfp, \u00e1p ph\u00edch, t\u1edd r\u01a1i \u2013 lu\u00f4n g\u1eb7p ph\u1ea3i kho\u1ea3ng tr\u1ed1ng v\u1ec1 ph\u00e2n b\u1ed5. B\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh ph\u1ea1m vi ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh, nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o t\u1ef1 nhi\u00ean \u0111\u1ec3 bi\u1ebft c\u00f3 bao nhi\u00eau \u0111\u1ed9c gi\u1ea3 th\u1ef1c s\u1ef1 ph\u1ea3n h\u1ed3i m\u1ed9t qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3, ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn vi\u1ec7c h\u1ecd \u0111\u00e3 l\u00e0m g\u00ec sau \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e3 QR l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng \u0111\u00f3. Khi ng\u01b0\u1eddi \u0111\u1ecdc qu\u00e9t m\u00e3 trong t\u00e0i li\u1ec7u in c\u1ee7a b\u1ea1n, h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ghi l\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. B\u1ea1n thu th\u1eadp s\u1ef1 ki\u1ec7n qu\u00e9t, v\u1ecb tr\u00ed, lo\u1ea1i thi\u1ebft b\u1ecb v\u00e0 th\u1eddi gian \u2013 v\u00e0 n\u1ebfu URL \u0111\u00edch bao g\u1ed3m c\u00e1c tham s\u1ed1 UTM, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 cho \u0111\u1ebfn khi h\u1ecd mua h\u00e0ng, \u0111\u0103ng k\u00fd ho\u1eb7c t\u1ea3i xu\u1ed1ng. \u1ea4n t\u01b0\u1ee3ng ngo\u1ea1i tuy\u1ebfn tr\u1edf th\u00e0nh m\u1ed9t chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao m\u00e3 QR \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ti\u00eau chu\u1ea9n \u0111\u1ec3 ph\u00e2n b\u1ed5 chi\u1ebfn d\u1ecbch in. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u00e3 QR duy nh\u1ea5t tr\u00ean c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau \u2013 m\u1ed9t cho m\u1ed7i t\u1ea1p ch\u00ed, m\u1ed9t cho m\u1ed7i l\u00f4 th\u01b0 tr\u1ef1c ti\u1ebfp, m\u1ed9t cho m\u1ed7i v\u1ecb tr\u00ed bi\u1ec3n qu\u1ea3ng c\u00e1o \u2013 b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c k\u00eanh theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea1n so s\u00e1nh c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Bi\u1ebfn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o in th\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/strong> S\u1eed d\u1ee5ng <a href=\"https:\/\/pageloot.com\/vi\/dynamic-qr-code-generator\/\">T\u1ea1o m\u00e3 QR \u0111\u1ed9ng<\/a> \u0111\u1ec3 t\u1ea1o c\u00e1c m\u00e3 duy nh\u1ea5t, c\u00f3 th\u1ec3 theo d\u00f5i cho m\u1ecdi v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o in v\u00e0 b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-qr-codes-for-tracking\">M\u00e3 QR t\u0129nh so v\u1edbi m\u00e3 QR \u0111\u1ed9ng \u0111\u1ec3 theo d\u00f5i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u00e3 QR \u0111\u1ec1u h\u1ed7 tr\u1ee3 theo d\u00f5i. Hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u00e3 t\u0129nh v\u00e0 m\u00e3 \u0111\u1ed9ng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o in n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e3 QR t\u0129nh<\/strong> m\u00e3 h\u00f3a tr\u1ef1c ti\u1ebfp URL \u0111\u00edch v\u00e0o m\u1eabu m\u00e3. Sau khi in, \u0111\u00edch \u0111\u1ebfn kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf n\u00e0o \u0111\u1ec3 ghi l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n qu\u00e9t. Ch\u00fang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u0111\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung v\u0129nh vi\u1ec5n, nh\u01b0ng ch\u00fang kh\u00f4ng cung c\u1ea5p ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e3 QR \u0111\u1ed9ng<\/strong> thay v\u00e0o \u0111\u00f3 m\u00e3 h\u00f3a m\u1ed9t URL chuy\u1ec3n h\u01b0\u1edbng ng\u1eafn. Khi \u0111\u01b0\u1ee3c qu\u00e9t, URL chuy\u1ec3n h\u01b0\u1edbng s\u1ebd d\u1eabn \u0111\u1ebfn \u0111\u00edch b\u1ea1n \u0111\u00e3 ch\u1ecdn \u2013 v\u00e0 n\u1ec1n t\u1ea3ng s\u1ebd ghi l\u1ea1i s\u1ef1 ki\u1ec7n qu\u00e9t v\u1edbi d\u1ea5u th\u1eddi gian, v\u1ecb tr\u00ed v\u00e0 d\u1eef li\u1ec7u thi\u1ebft b\u1ecb. V\u00ec URL chuy\u1ec3n h\u01b0\u1edbng v\u1eabn c\u1ed1 \u0111\u1ecbnh trong khi \u0111\u00edch \u0111\u1ebfn c\u00f3 th\u1ec3 thay \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u01b0\u1ee3c li\u00ean k\u1ebft b\u1ea5t c\u1ee9 l\u00fac n\u00e0o m\u00e0 kh\u00f4ng c\u1ea7n in l\u1ea1i t\u00e0i li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi vi\u1ec7c theo d\u00f5i qu\u1ea3ng c\u00e1o in, <a href=\"https:\/\/pageloot.com\/vi\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">m\u00e3 QR \u0111\u1ed9ng<\/a> l\u00e0 l\u1ef1a ch\u1ecdn th\u1ef1c t\u1ebf duy nh\u1ea5t. Ch\u00fang cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u qu\u00e9t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c trang \u0111\u00edch d\u1ef1a tr\u00ean nh\u1eefng g\u00ec d\u1eef li\u1ec7u hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-qr-codes-for-print-campaign-tracking\">Thi\u1ebft l\u1eadp m\u00e3 QR \u0111\u1ec3 theo d\u00f5i chi\u1ebfn d\u1ecbch in<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-unique-codes-for-each-placement\">T\u1ea1o m\u00e3 duy nh\u1ea5t cho m\u1ed7i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quy t\u1eafc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i qu\u1ea3ng c\u00e1o in l\u00e0 m\u1ed9t m\u00e3 QR cho m\u1ed7i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n ch\u1ea1y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean ba t\u1ea1p ch\u00ed kh\u00e1c nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t m\u00e3 QR chung, b\u1ea1n s\u1ebd th\u1ea5y t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t nh\u01b0ng s\u1ebd kh\u00f4ng bi\u1ebft \u1ea5n ph\u1ea9m n\u00e0o \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e1n m\u1ed9t m\u00e3 QR ri\u00eang cho t\u1eebng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u1ea4n ph\u1ea9m ho\u1eb7c k\u00eanh (v\u00ed d\u1ee5: t\u1eebng t\u00ean t\u1ea1p ch\u00ed)<\/li>\n\n\n\n<li>Khu v\u1ef1c ph\u00e2n ph\u1ed1i \u0111\u1ecba l\u00fd (v\u00ed d\u1ee5: th\u01b0 g\u1eedi B\u1edd \u0110\u00f4ng B\u1eafc so v\u1edbi B\u1edd T\u00e2y)<\/li>\n\n\n\n<li>\u0110\u1ecbnh d\u1ea1ng ho\u1eb7c k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5: to\u00e0n trang so v\u1edbi n\u1eeda trang)<\/li>\n\n\n\n<li>Th\u1eddi gian ch\u1ea1y chi\u1ebfn d\u1ecbch ho\u1eb7c kho\u1ea3ng th\u1eddi gian<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p b\u1ea1n so s\u00e1nh tr\u1ef1c ti\u1ebfp hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n b\u1ed5 chi ti\u00eau trong t\u01b0\u01a1ng lai v\u00e0o nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3. Pageloot\u2019s <a href=\"https:\/\/pageloot.com\/vi\/industry\/marketing-agency\/\">c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch<\/a> cho ph\u00e9p b\u1ea1n s\u1eafp x\u1ebfp m\u00e3 theo chi\u1ebfn d\u1ecbch, g\u00e1n ch\u00fang cho c\u00e1c t\u00e0i kho\u1ea3n ph\u1ee5 cho c\u00e1c nh\u00f3m kh\u00e1c nhau v\u00e0 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-utm-parameters-to-your-destination-urls\">Th\u00eam Tham s\u1ed1 UTM v\u00e0o URL \u0110\u00edch c\u1ee7a B\u1ea1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u qu\u00e9t t\u1eeb n\u1ec1n t\u1ea3ng m\u00e3 QR c\u1ee7a b\u1ea1n cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o in c\u1ee7a b\u1ea1n. C\u00e1c tham s\u1ed1 UTM cho b\u1ea1n bi\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 \u0111\u00e3 l\u00e0m g\u00ec sau khi qu\u00e9t. C\u00f9ng v\u1edbi nhau, ch\u00fang cung c\u1ea5p cho b\u1ea1n b\u1ee9c tranh ph\u00e2n b\u1ed5 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tham s\u1ed1 UTM l\u00e0 c\u00e1c th\u1ebb \u0111\u01b0\u1ee3c th\u00eam v\u00e0o URL \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trong Google Analytics. M\u1ed9t URL \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb \u0111\u00fang c\u00e1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch in c\u00f3 th\u1ec3 tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`https:\/\/yourwebsite.com\/landing-page?utm<em>source=vogue<\/em>magazine&amp;utm<em>ph\u01b0\u01a1ng ti\u1ec7n=qr<\/em>2. m\u00e3&amp;utm<em>campaign=fall<\/em>launch_2025`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi thi\u1ebft l\u1eadp n\u00e0y, m\u1ecdi phi\u00ean truy c\u1eadp b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c qu\u00e9t m\u00e3 QR \u0111\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n trong Google Analytics \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb v\u1edbi v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u00f3. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo \u2013 mua h\u00e0ng, ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu, t\u1ea3i xu\u1ed1ng n\u1ed9i dung \u2013 v\u00e0 g\u00e1n ch\u00fang cho qu\u1ea3ng c\u00e1o in \u0111\u00e3 t\u1ea1o ra l\u01b0\u1ee3t qu\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean v\u00e0 b\u00e1o c\u00e1o GA4, h\u01b0\u1edbng d\u1eabn v\u1ec1 <a href=\"https:\/\/pageloot.com\/vi\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">c\u00e1c th\u00f4ng s\u1ed1 UTM cho m\u00e3 QR<\/a> bao g\u1ed3m thi\u1ebft l\u1eadp chi ti\u1ebft.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>K\u1ebft n\u1ed1i l\u01b0\u1ee3t qu\u00e9t in v\u1edbi Google Analytics<\/strong> C\u1ee7a Pageloot <a href=\"https:\/\/pageloot.com\/vi\/feature\/analytics\/\">t\u00ednh n\u0103ng ph\u00e2n t\u00edch<\/a> cho ph\u00e9p b\u1ea1n th\u00eam c\u00e1c tham s\u1ed1 UTM trong qu\u00e1 tr\u00ecnh t\u1ea1o m\u00e3 QR \u0111\u1ec3 m\u1ed7i l\u01b0\u1ee3t qu\u00e9t \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u00e1n trong GA4.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design-codes-that-actually-get-scanned\">Thi\u1ebft k\u1ebf m\u00e3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c qu\u00e9t<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo d\u00f5i ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu m\u1ecdi ng\u01b0\u1eddi qu\u00e9t m\u00e3 c\u1ee7a b\u1ea1n. M\u1ed9t v\u00e0i y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt \u00e1p d\u1ee5ng c\u1ee5 th\u1ec3 cho t\u00e0i li\u1ec7u in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00edch th\u01b0\u1edbc t\u1ed1i thi\u1ec3u:<\/strong> 0,8 \u00d7 0,8 inch cho c\u00e1c t\u00e0i li\u1ec7u in ti\u00eau chu\u1ea9n nh\u01b0 danh thi\u1ebfp ho\u1eb7c t\u1edd r\u01a1i; t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng cho \u00e1p ph\u00edch v\u00e0 b\u1ea3ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng quy t\u1eafc 10:1 \u2013 \u00edt nh\u1ea5t m\u1ed9t inch chi\u1ec1u r\u1ed9ng m\u00e3 QR cho m\u1ed7i m\u01b0\u1eddi inch kho\u1ea3ng c\u00e1ch qu\u00e9t d\u1ef1 ki\u1ebfn<\/li>\n\n\n\n<li><strong>\u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n:<\/strong> \u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao gi\u1eefa c\u00e1c m\u00f4-\u0111un t\u1ed1i v\u00e0 n\u1ec1n s\u00e1ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft; tr\u00e1nh c\u00e1c c\u1eb7p c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n th\u1ea5p nh\u01b0 x\u00e1m nh\u1ea1t tr\u00ean n\u1ec1n tr\u1eafng v\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u1ea3o ng\u01b0\u1ee3c m\u00e0u s\u1eafc<\/li>\n\n\n\n<li><strong>V\u1ecb tr\u00ed:<\/strong> Ngang t\u1ea7m m\u1eaft l\u00e0 l\u00fd t\u01b0\u1edfng cho \u00e1p ph\u00edch v\u00e0 b\u1ea3ng hi\u1ec7u, th\u01b0\u1eddng n\u1eb1m gi\u1eefa 3,5 v\u00e0 5,5 feet so v\u1edbi m\u1eb7t \u0111\u1ea5t; tr\u00e1nh c\u00e1c b\u1ec1 m\u1eb7t cong nh\u01b0 nh\u00e3n chai ho\u1eb7c n\u1ebfp g\u1ea5p t\u1ea1p ch\u00ed n\u01a1i bi\u1ebfn d\u1ea1ng c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n vi\u1ec7c qu\u00e9t<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh d\u1ea1ng t\u1ec7p:<\/strong> S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng vector (EPS ho\u1eb7c SVG) cho in kh\u1ed5 l\u1edbn; PNG ho\u1eb7c JPEG l\u00e0 \u0111\u1ee7 cho c\u00e1c t\u00e0i li\u1ec7u nh\u1ecf h\u01a1n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00eam khung k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u2013 \u201cQu\u00e9t \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n\u201d ho\u1eb7c \u201cTruy c\u1eadp t\u1ee9c th\u00ec\u201d \u2013 g\u1ea7n m\u00e3 cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd do r\u00f5 r\u00e0ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c. M\u00e3 QR c\u00f3 th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p logo v\u00e0 m\u00e0u s\u1eafc c\u1ee7a b\u1ea1n c\u0169ng x\u00e2y d\u1ef1ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 tin c\u1eady. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 k\u00edch th\u01b0\u1edbc v\u00e0 v\u1ecb tr\u00ed trong <a href=\"https:\/\/pageloot.com\/vi\/how-to\/use-qr-codes-in-print-media\/\">h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng m\u00e3 QR trong ph\u01b0\u01a1ng ti\u1ec7n in \u1ea5n<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-metrics-that-matter-for-print-ad-attribution\">C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng cho vi\u1ec7c g\u00e1n thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi m\u00e3 c\u1ee7a b\u1ea1n \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng, d\u1eef li\u1ec7u b\u1ea1n thu th\u1eadp s\u1ebd thu\u1ed9c hai lo\u1ea1i: ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3n h\u1ed3i qu\u1ea3ng c\u00e1o in c\u1ee7a b\u1ea1n v\u00e0 ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111o l\u01b0\u1eddng nh\u1eefng g\u00ec nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 \u0111\u00e3 l\u00e0m ti\u1ebfp theo.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-ad-ba397b-393431526aa0.webp\" alt=\"C\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o in \u1ea5n\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ea7n theo d\u00f5i:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 s\u1ed1<\/th>\n<th>Nh\u1eefng G\u00ec N\u00f3 \u0110o L\u01b0\u1eddng<\/th>\n<th>T\u1ea1i sao n\u00f3 quan tr\u1ecdng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ed4NG L\u01af\u1ee2T QU\u00c9T<\/td>\n<td>M\u1ecdi s\u1ef1 ki\u1ec7n qu\u00e9t, bao g\u1ed3m c\u1ea3 c\u00e1c l\u1ea7n qu\u00e9t l\u1eb7p l\u1ea1i<\/td>\n<td>Cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn chi\u1ebfn d\u1ecbch t\u1ed5ng th\u1ec3<\/td>\n<\/tr>\n<tr>\n<td>L\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t<\/td>\n<td>C\u00e1c thi\u1ebft b\u1ecb ri\u00eang l\u1ebb \u0111\u00e3 qu\u00e9t<\/td>\n<td>Ph\u1ea3n \u00e1nh quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 qu\u00e9t qua<\/td>\n<td>S\u1ed1 l\u01b0\u1ee3t qu\u00e9t so v\u1edbi \u01b0\u1edbc t\u00ednh m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/td>\n<td>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb tr\u00ed qu\u00e9t<\/td>\n<td>Ph\u00e2n b\u1ed1 \u0111\u1ecba l\u00fd c\u1ee7a c\u00e1c l\u01b0\u1ee3t qu\u00e9t<\/td>\n<td>X\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cao<\/td>\n<\/tr>\n<tr>\n<td>Lo\u1ea1i thi\u1ebft b\u1ecb<\/td>\n<td>iOS, Android, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n<\/td>\n<td>H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a di \u0111\u1ed9ng cho c\u00e1c trang \u0111\u00edch<\/td>\n<\/tr>\n<tr>\n<td>Th\u1eddi gian qu\u00e9t cao \u0111i\u1ec3m<\/td>\n<td>Th\u1eddi \u0111i\u1ec3m qu\u00e9t di\u1ec5n ra trong ng\u00e0y ho\u1eb7c tu\u1ea7n<\/td>\n<td>Cung c\u1ea5p th\u00f4ng tin cho chi\u1ebfn l\u01b0\u1ee3c th\u1eddi gian cho c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng lai<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n<td>C\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau khi qu\u00e9t (mua h\u00e0ng, \u0111\u0103ng k\u00fd)<\/td>\n<td>\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t so v\u1edbi l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t<\/strong> l\u00e0 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng. T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t (Total scans) \u0111\u1ebfm m\u1ed7i khi m\u1ed9t m\u00e3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, bao g\u1ed3m nhi\u1ec1u l\u01b0\u1ee3t qu\u00e9t c\u1ee7a c\u00f9ng m\u1ed9t ng\u01b0\u1eddi. L\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t (Unique scans) s\u1eed d\u1ee5ng nh\u1eadn d\u1ea1ng c\u1ea5p thi\u1ebft b\u1ecb \u0111\u1ec3 \u0111\u1ebfm t\u1eebng ng\u01b0\u1eddi d\u00f9ng ri\u00eang l\u1ebb, mang l\u1ea1i cho b\u1ea1n m\u1ed9t b\u1ee9c tranh ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c t\u1ebf. \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n, l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t th\u01b0\u1eddng l\u00e0 con s\u1ed1 c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c <strong>t\u1ef7 l\u1ec7 qu\u00e9t qua<\/strong> l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p (click-through rate) trong in \u1ea5n \u2013 n\u00f3 cho b\u1ea1n bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 ph\u1ea3n h\u1ed3i. B\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t cho s\u1ed1 l\u01b0\u1ee3ng in ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 \u01b0\u1edbc t\u00ednh cho v\u1ecb tr\u00ed \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 ph\u00e2n t\u00edch c\u1ea5p doanh nghi\u1ec7p, b\u00e0i vi\u1ebft v\u1ec1 <a href=\"https:\/\/pageloot.com\/vi\/blog\/enterprise-qr-code-analytics-key-metrics\/\">c\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch m\u00e3 QR ch\u00ednh<\/a> bao g\u1ed3m c\u00e1ch v\u01b0\u1ee3t ra ngo\u00e0i s\u1ed1 l\u01b0\u1ee3t qu\u00e9t \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng kinh doanh th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-real-time-analytics-to-optimize-campaigns-mid-flight\">S\u1eed d\u1ee5ng ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 c\u1ee7a m\u00e3 QR \u0111\u1ed9ng so v\u1edbi \u0111o l\u01b0\u1eddng in \u1ea5n truy\u1ec1n th\u1ed1ng l\u00e0 kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u khi chi\u1ebfn d\u1ecbch v\u1eabn \u0111ang ch\u1ea1y. V\u1edbi ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c, b\u1ea1n kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/dynamic-qr-connections-f7c716-1bb48f36d6d8.webp\" alt=\"Ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c t\u1ed1i \u01b0u h\u00f3a th\u1ef1c t\u1ebf gi\u1eefa chi\u1ebfn d\u1ecbch bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u1eadp nh\u1eadt URL \u0111\u00edch<\/strong> n\u1ebfu trang \u0111\u00edch ban \u0111\u1ea7u kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t \u2013 m\u00e0 kh\u00f4ng c\u1ea7n in l\u1ea1i b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u n\u00e0o<\/li>\n\n\n\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh ph\u00e2n b\u1ed5 chi ti\u00eau<\/strong> b\u1eb1ng c\u00e1ch t\u1ea1m d\u1eebng c\u00e1c v\u1ecb tr\u00ed c\u00f3 t\u1ef7 l\u1ec7 qu\u00e9t th\u1ea5p v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cao<\/li>\n\n\n\n<li><strong>Ki\u1ec3m th\u1eed A\/B c\u00e1c trang \u0111\u00edch<\/strong> b\u1eb1ng c\u00e1ch \u0111\u1ecbnh tuy\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00f9ng m\u1ed9t m\u00e3 QR \u0111\u1ebfn c\u00e1c \u0111\u00edch kh\u00e1c nhau v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eabu \u0111\u1ecba l\u00fd<\/strong> trong d\u1eef li\u1ec7u qu\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p theo d\u00f5i cho c\u00e1c khu v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c c\u1ee7a Pageloot t\u00edch h\u1ee3p v\u1edbi Google Analytics, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e3 QR c\u00f9ng v\u1edbi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n c\u1ee7a b\u1ea1n \u0111\u00f3ng g\u00f3p v\u00e0o h\u00e0nh tr\u00ecnh t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 t\u1eeb kho\u1ea3nh kh\u1eafc ai \u0111\u00f3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Theo d\u00f5i chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n trong th\u1eddi gian th\u1ef1c<\/strong> B\u1ea1n mu\u1ed1n bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang qu\u00e9t t\u00e0i li\u1ec7u in \u1ea5n c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u v\u00e0 khi n\u00e0o? S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a Pageloot <a href=\"https:\/\/pageloot.com\/vi\/feature\/analytics\/\">c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00e3 QR<\/a> \u0111\u1ec3 truy c\u1eadp b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n hi\u1ec7u su\u1ea5t \u0111\u1ea7y \u0111\u1ee7 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch trong khi ch\u00fang v\u1eabn \u0111ang ch\u1ea1y.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dynamic-qr-codes-for-flexible-ongoing-campaigns\">M\u00e3 QR \u0111\u1ed9ng cho c\u00e1c chi\u1ebfn d\u1ecbch linh ho\u1ea1t, li\u00ean t\u1ee5c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y tr\u00ean nhi\u1ec1u v\u1ecb tr\u00ed ho\u1eb7c kho\u1ea3ng th\u1eddi gian, m\u00e3 QR \u0111\u1ed9ng cung c\u1ea5p m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t m\u00e0 m\u00e3 t\u0129nh kh\u00f4ng th\u1ec3 s\u00e1nh \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c \u01b0u \u0111\u00e3i theo m\u00f9a, c\u1eadp nh\u1eadt c\u00e1c trang \u0111\u00edch \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7n t\u1ea1i v\u00e0 chuy\u1ec3n h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o t\u00e0i li\u1ec7u in \u1ea5n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 linh ho\u1ea1t n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n d\u00e0i h\u1ea1n<\/strong> n\u01a1i c\u00e1c \u01b0u \u0111\u00e3i thay \u0111\u1ed5i (v\u00ed d\u1ee5: khuy\u1ebfn m\u00e3i theo m\u00f9a tr\u00ean bao b\u00ec ho\u1eb7c bi\u1ec3n hi\u1ec7u)<\/li>\n\n\n\n<li><strong>C\u00e1c chi\u1ebfn d\u1ecbch \u0111a \u0111\u1ecba \u0111i\u1ec3m<\/strong> n\u01a1i c\u00e1c trang \u0111\u00edch khu v\u1ef1c c\u1ea7n thay \u0111\u1ed5i<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch<\/strong> n\u01a1i b\u1ea1n mu\u1ed1n chuy\u1ec3n h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c v\u1ecb tr\u00ed k\u00e9m hi\u1ec7u qu\u1ea3 sang c\u00e1c v\u1ecb tr\u00ed m\u1ea1nh h\u01a1n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1edfi v\u00ec b\u1ea3n th\u00e2n m\u00e3 QR kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i \u2013 ch\u1ec9 c\u00f3 \u0111\u00edch \u0111\u1ebfn m\u00e0 n\u00f3 tr\u1ecf t\u1edbi \u2013 n\u00ean t\u00e0i li\u1ec7u in c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb v\u00f4 th\u1eddi h\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap lo\u1ea1i b\u1ecf chi ph\u00ed in l\u1ea1i trong khi v\u1eabn gi\u1eef cho n\u1ed9i dung chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft n\u1ed1i m\u00e3 QR v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb s\u1ebd m\u1edf r\u1ed9ng \u0111i\u1ec1u n\u00e0y h\u01a1n n\u1eefa. Khi m\u1ed9t l\u01b0\u1ee3t qu\u00e9t k\u00edch ho\u1ea1t vi\u1ec7c nh\u1eadp v\u00e0o m\u1ed9t chu\u1ed7i email ho\u1eb7c quy tr\u00ecnh l\u00e0m vi\u1ec7c CRM, m\u1ecdi t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o in \u1ea5n \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea5u tr\u00fac \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp trang web m\u1ed9t l\u1ea7n. Pageloot h\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 HubSpot v\u00e0 Zapier \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proving-roi-from-print-campaigns\">Ch\u1ee9ng minh ROI t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c theo d\u00f5i m\u00e3 QR trong in \u1ea5n l\u00e0 ch\u1ee9ng minh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0. V\u1edbi thi\u1ebft l\u1eadp ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111i\u1ec1u n\u00e0y tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n bi\u1ebft chi ph\u00ed chi\u1ebfn d\u1ecbch in \u1ea5n c\u1ee7a m\u00ecnh v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 quy \u0111\u1ed5i c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u2013 mua h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u0103ng k\u00fd \u2013 tr\u1edf l\u1ea1i c\u00e1c l\u01b0\u1ee3t qu\u00e9t m\u00e3 QR c\u1ee5 th\u1ec3 th\u00f4ng qua c\u00e1c tham s\u1ed1 UTM v\u00e0 Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n chi ph\u00ed m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i cho t\u1eebng v\u1ecb tr\u00ed. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh m\u00e0 b\u1ea1n mong \u0111\u1ee3i t\u1eeb qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng m\u00e3 QR duy nh\u1ea5t cho m\u1ed7i v\u1ecb tr\u00ed \u0111\u1ec3 vi\u1ec7c quy \u0111\u1ed5i \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>G\u1eafn th\u1ebb URL \u0111\u00edch b\u1eb1ng c\u00e1c tham s\u1ed1 UTM \u0111\u1ec3 GA4 n\u1eafm b\u1eaft to\u00e0n b\u1ed9 \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i trong GA4 cho c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch c\u1ee7a Pageloot \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u qu\u00e9t v\u1edbi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m qu\u1ea3n l\u00fd nhi\u1ec1u kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn d\u1ecbch c\u00f9ng l\u00fac, <a href=\"https:\/\/pageloot.com\/vi\/industry\/marketing-agency\/\">c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho \u0111\u1ea1i l\u00fd ti\u1ebfp th\u1ecb<\/a> trong Pageloot cho ph\u00e9p b\u1ea1n theo d\u00f5i hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c chi\u1ebfn d\u1ecbch \u1edf m\u1ed9t n\u01a1i v\u00e0 tr\u00ecnh b\u00e0y c\u00e1c b\u00e1o c\u00e1o quy \u0111\u1ed5i r\u00f5 r\u00e0ng cho c\u00e1c b\u00ean li\u00ean quan. M\u00e3 QR kh\u00f4ng ch\u1ec9 l\u00e0m cho qu\u1ea3ng c\u00e1o in \u1ea5n tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c \u2013 ch\u00fang c\u00f2n l\u00e0m cho ch\u00fang c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p m\u00e3 QR \u0111\u1ed9ng, URL \u0111\u00edch \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb UTM v\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1edbi ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 quy \u0111\u1ed5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c in \u1ea5n ngo\u1ea1i tuy\u1ebfn th\u00e0nh k\u1ebft qu\u1ea3 k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea1n \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c m\u00e3 duy nh\u1ea5t cho t\u1eebng v\u1ecb tr\u00ed in \u1ea5n hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 xem nh\u1eefng v\u1ecb tr\u00ed n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eaft \u0111\u1ea7u v\u1edbi <a href=\"https:\/\/pageloot.com\/vi\/qr-code-generator\/\">T\u1ea1o m\u00e3 QR mi\u1ec5n ph\u00ed<\/a> ho\u1eb7c kh\u00e1m ph\u00e1 <a href=\"https:\/\/pageloot.com\/vi\/qr-code-marketing\/tracking-qr-codes\/\">theo d\u00f5i m\u00e3 QR \u0111\u1ed9ng<\/a> \u0111\u1ec3 xem to\u00e0n b\u1ed9 kh\u1ea3 n\u0103ng c\u00f3 s\u1eb5n cho c\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-90293410f13f\"><strong class=\"schema-faq-question\">T\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o in m\u00e0 kh\u00f4ng c\u1ea7n in l\u1ea1i t\u00e0i li\u1ec7u n\u1ebfu t\u00f4i thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">C\u00f3, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ed9ng. M\u00e3 \u0111\u1ed9ng tr\u1ecf \u0111\u1ebfn m\u1ed9t URL chuy\u1ec3n h\u01b0\u1edbng m\u00e0 b\u1ea1n ki\u1ec3m so\u00e1t. B\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt \u0111\u00edch \u0111\u1ebfn \u2013 cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t trang \u0111\u00edch m\u1edbi, m\u1ed9t \u01b0u \u0111\u00e3i theo m\u00f9a, hay m\u1ed9t URL \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb UTM \u0111\u00e3 s\u1eeda \u0111\u1ed5i \u2013 m\u00e0 kh\u00f4ng c\u1ea7n thay \u0111\u1ed5i m\u00e3 QR \u0111\u00e3 in. C\u00e1c t\u00e0i li\u1ec7u v\u1eadt l\u00fd v\u1eabn h\u1ee3p l\u1ec7 v\u00e0 vi\u1ec7c theo d\u00f5i c\u1ee7a b\u1ea1n ti\u1ebfp t\u1ee5c kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ed5a87709440\"><strong class=\"schema-faq-question\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t v\u00e0 l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t l\u00e0 g\u00ec, v\u00e0 t\u00f4i n\u00ean t\u1eadp trung v\u00e0o c\u00e1i n\u00e0o?<\/strong> <p class=\"schema-faq-answer\">T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u00e9t \u0111\u1ebfm m\u1ed7i khi m\u00e3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, bao g\u1ed3m nhi\u1ec1u l\u01b0\u1ee3t qu\u00e9t c\u1ee7a c\u00f9ng m\u1ed9t ng\u01b0\u1eddi. L\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t \u0111\u1ebfm c\u00e1c thi\u1ebft b\u1ecb ri\u00eang l\u1ebb, cho b\u1ea1n c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi kh\u00e1c nhau \u0111\u00e3 ph\u1ea3n h\u1ed3i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o in v\u00e0 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 qu\u00e9t qua, l\u01b0\u1ee3t qu\u00e9t duy nh\u1ea5t th\u01b0\u1eddng c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-123f71fe98af\"><strong class=\"schema-faq-question\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i k\u1ebft n\u1ed1i c\u00e1c l\u01b0\u1ee3t qu\u00e9t m\u00e3 QR v\u1edbi c\u00e1c chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd?<\/strong> <p class=\"schema-faq-answer\">Th\u00eam c\u00e1c tham s\u1ed1 UTM v\u00e0o URL \u0111\u00edch \u0111\u01b0\u1ee3c nh\u00fang trong m\u00e3 QR c\u1ee7a b\u1ea1n. Khi ai \u0111\u00f3 qu\u00e9t m\u00e3 v\u00e0 truy c\u1eadp trang web c\u1ee7a b\u1ea1n, Google Analytics s\u1ebd ghi l\u1ea1i phi\u00ean v\u1edbi c\u00e1c th\u1ebb UTM \u0111\u00f3. N\u1ebfu b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i trong GA4 \u2013 mua h\u00e0ng, g\u1eedi bi\u1ec3u m\u1eabu, t\u1ea3i xu\u1ed1ng \u2013 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau chuy\u1ec3n \u0111\u1ed5i b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed7i v\u1ecb tr\u00ed in. \u0110\u00e2y l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c ph\u00e2n b\u1ed5 t\u1eeb ngo\u1ea1i tuy\u1ebfn sang k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c chi\u1ebfn d\u1ecbch in \u1ea5n.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Bi\u1ebfn m\u1ecdi v\u1ecb tr\u00ed \u0111\u1eb7t in \u1ea5n th\u00e0nh m\u1ed9t \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 theo d\u00f5i. T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ed9ng v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 ROI c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>","protected":false},"author":17,"featured_media":54131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-37008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How QR Codes Track Print Ad Engagement<\/title>\n<meta name=\"description\" content=\"Learn how QR codes enhance print ad tracking and engagement, providing valuable insights into user interactions and campaign 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