{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/uk\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"\u042f\u043a \u0434\u043e\u0434\u0430\u0442\u0438 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0434\u043e QR-\u043a\u043e\u0434\u0456\u0432 \u0434\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0427\u0438 \u0432\u0430\u0436\u043a\u043e \u0432\u0430\u043c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0456 \u0437 \u0432\u0430\u0448\u0438\u0445 \u0444\u0456\u0437\u0438\u0447\u043d\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c \u0442\u0440\u0430\u0444\u0456\u043a \u043d\u0430 \u0432\u0435\u0431\u0441\u0430\u0439\u0442? \u0411\u0435\u0437 \u043d\u0430\u043b\u0435\u0436\u043d\u043e\u0433\u043e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u0436\u043d\u0435 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0437 \u043f\u043b\u0430\u043a\u0430\u0442\u0430 \u0447\u0438 \u0444\u043b\u0430\u0454\u0440\u0430 \u0437\u043d\u0438\u043a\u0430\u0454 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u201c\u041f\u0440\u044f\u043c\u0438\u0439\u201d \u0442\u0440\u0430\u0444\u0456\u043a \u0443 Google Analytics, \u0449\u043e \u0443\u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043b\u044e\u0454 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0432\u0430\u0448\u043e\u0433\u043e ROI. \u0426\u0435\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u043f\u043e\u044f\u0441\u043d\u044e\u0454, \u044f\u043a \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0449\u043e\u0431 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043a\u043e\u0436\u043d\u0435 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f QR-\u043a\u043e\u0434\u0443 \u043d\u0430 \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u0456 \u0434\u0430\u043d\u0456.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u043e\u043c\u0443 \u0432\u0430\u0448\u043e\u043c\u0443 QR-\u043a\u043e\u0434\u0443 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u0441\u043a\u0430\u043d\u0443\u0454 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u0439 QR-\u043a\u043e\u0434, Google Analytics (\u0437\u043e\u043a\u0440\u0435\u043c\u0430 GA4) \u0447\u0430\u0441\u0442\u043e \u043c\u0430\u0454 \u0442\u0440\u0443\u0434\u043d\u043e\u0449\u0456 \u0437 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0454\u044e \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0446\u044c\u043e\u0433\u043e \u0432\u0456\u0437\u0438\u0442\u0443. \u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u043a\u0430\u043c\u0435\u0440\u0438 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u0454 \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e, \u043d\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0447\u0438 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0440\u0435\u0444\u0435\u0440\u0435\u0440\u0430, \u0441\u0435\u0441\u0456\u044f \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0443\u0454\u0442\u044c\u0441\u044f \u044f\u043a \u043f\u0440\u044f\u043c\u0438\u0439 \u0442\u0440\u0430\u0444\u0456\u043a. \u0426\u0435 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0435 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0443 \u043d\u0435\u0432\u0456\u0434\u0430\u043d\u043d\u0456 \u0449\u043e\u0434\u043e \u0442\u043e\u0433\u043e, \u0447\u0438 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f\u0432 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447 \u0447\u0435\u0440\u0435\u0437 <a href=\"https:\/\/pageloot.com\/uk\/qr-codes-on\/flyers\/\">QR-\u043a\u043e\u0434\u0438 \u043d\u0430 \u043b\u0438\u0441\u0442\u0456\u0432\u043a\u0430\u0445<\/a> \u0430\u0431\u043e <a href=\"https:\/\/pageloot.com\/uk\/qr-codes-on\/business-cards\/\">QR-\u043a\u043e\u0434\u0438 \u043d\u0430 \u0432\u0456\u0437\u0438\u0442\u043d\u0438\u0445 \u043a\u0430\u0440\u0442\u043a\u0430\u0445<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 (Urchin Tracking Module) \u2014 \u0446\u0435 \u043f\u0440\u043e\u0441\u0442\u0456 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0456 \u0442\u0435\u0433\u0438, \u0449\u043e \u0434\u043e\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u043a\u0456\u043d\u0446\u044f URL-\u0430\u0434\u0440\u0435\u0441\u0438. \u041a\u043e\u043b\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447 \u0441\u043a\u0430\u043d\u0443\u0454 \u043a\u043e\u0434, \u0449\u043e \u043c\u0456\u0441\u0442\u0438\u0442\u044c \u0446\u0456 \u0442\u0435\u0433\u0438, GA4 \u0432\u0438\u0442\u044f\u0433\u0443\u0454 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0442\u0430 \u043f\u0440\u0438\u043f\u0438\u0441\u0443\u0454 \u0441\u0435\u0441\u0456\u044e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u0434\u0436\u0435\u0440\u0435\u043b\u0443 \u0442\u0430 \u043a\u0430\u043d\u0430\u043b\u0443. \u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0446\u0456\u0454\u0457 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0454 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u044e \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0434\u043b\u044f <a href=\"https:\/\/pageloot.com\/uk\/qr-code-marketing\/tracking-qr-codes\/\">\u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f QR-\u043a\u043e\u0434\u0456\u0432<\/a> \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0447\u0435\u0440\u0435\u0437 \u0440\u0456\u0437\u043d\u0456 \u0444\u0456\u0437\u0438\u0447\u043d\u0456 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u0438\u0431\u0456\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0445 UTM-\u0442\u0435\u0433\u0456\u0432 \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0429\u043e\u0431 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u0447\u0438\u0441\u0442\u0456 \u0434\u0430\u043d\u0456, \u0432\u0438 \u043f\u043e\u0432\u0438\u043d\u043d\u0456 \u0434\u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0441\u0443\u0432\u043e\u0440\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b \u0456\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u043d\u044f. Google Analytics \u0447\u0443\u0442\u043b\u0438\u0432\u0438\u0439 \u0434\u043e \u0440\u0435\u0433\u0456\u0441\u0442\u0440\u0443, \u0449\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e \u0442\u0430\u043a\u0456 \u043c\u0456\u0442\u043a\u0438, \u044f\u043a \u201cQR<em>Code\u201d \u0442\u0430 \u201cqr<\/em>code\u201d \u0437'\u044f\u0432\u043b\u044f\u0442\u0438\u043c\u0443\u0442\u044c\u0441\u044f \u044f\u043a \u043e\u043a\u0440\u0435\u043c\u0456 \u0437\u0430\u043f\u0438\u0441\u0438 \u0443 \u0432\u0430\u0448\u0438\u0445 \u0437\u0432\u0456\u0442\u0430\u0445, \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0443\u044e\u0447\u0438 \u0432\u0430\u0448\u0456 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0456 \u0434\u0430\u043d\u0456. \u041f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u0454 \u043a\u043b\u044e\u0447\u043e\u0432\u043e\u044e \u0434\u043b\u044f \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0432\u0430\u0448\u0456 <a href=\"https:\/\/pageloot.com\/uk\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u043e\u044e QR-\u043a\u043e\u0434\u0456\u0432<\/a> \u0431\u0443\u043b\u0438 \u043b\u0435\u0433\u043a\u0438\u043c\u0438 \u0434\u043b\u044f \u0447\u0438\u0442\u0430\u043d\u043d\u044f \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0456\u0457.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0430 \u0442\u0430\u0431\u043b\u0438\u0446\u044f \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u044e\u0454 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u044f\u043a\u0456 \u0441\u043b\u0456\u0434 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u043e\u0444\u043b\u0430\u0439\u043d-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440<\/th>\n<th>\u041c\u0435\u0442\u0430<\/th>\n<th>\u043f\u0440\u0438\u043a\u043b\u0430\u0434<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0443\u0454 \u0444\u0456\u0437\u0438\u0447\u043d\u0435 \u043c\u0456\u0441\u0446\u0435 \u0440\u043e\u0437\u0442\u0430\u0448\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0431\u043e \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b.<\/td>\n<td>\u0431\u0456\u043b\u0431\u043e\u0440\u0434, \u0444\u043b\u0430\u0454\u0440, <a href=\"https:\/\/pageloot.com\/uk\/qr-codes-on\/vehicles\/\">\u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u0438\u0445 \u0437\u0430\u0441\u043e\u0431\u0456\u0432<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>\u0412\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u043a\u0430\u043d\u0430\u043b (\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>\u041d\u0430\u0437\u0432\u0430 \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>\u0420\u043e\u0437\u0440\u0456\u0437\u043d\u044f\u0454 \u0440\u0456\u0437\u043d\u0456 \u0432\u0435\u0440\u0441\u0456\u0457 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f.<\/td>\n<td>left<em>sidebar, blue<\/em>\u0434\u0438\u0437\u0430\u0439\u043d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0430 \u043f\u043e\u0440\u0430\u0434\u0430:<\/strong> \u0417\u0430\u0432\u0436\u0434\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043c\u0430\u043b\u0456 \u043b\u0456\u0442\u0435\u0440\u0438 \u0434\u043b\u044f \u0432\u0441\u0456\u0445 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432. \u0426\u0435 \u0437\u0430\u043f\u043e\u0431\u0456\u0433\u0430\u0454 \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u043e\u043c\u0443 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044e \u0434\u0443\u0431\u043b\u0456\u043a\u0430\u0442\u0456\u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0439 \u0456 \u0433\u0430\u0440\u0430\u043d\u0442\u0443\u0454, \u0449\u043e \u0432\u0441\u0456 \u0432\u0430\u0448\u0456 \u0434\u0430\u043d\u0456 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0441\u043e\u043b\u0456\u0434\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u0437\u0432\u0456\u0442\u0456.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0440\u043e\u043a\u0438 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u043d\u043e\u0433\u043e QR-\u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u043d\u043e\u0457 URL-\u0430\u0434\u0440\u0435\u0441\u0438 \u2014 \u0446\u0435 \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441, \u0430\u043b\u0435 \u0432\u0456\u043d \u0432\u0438\u043c\u0430\u0433\u0430\u0454 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0456, \u0449\u043e\u0431 \u0443\u043d\u0438\u043a\u043d\u0443\u0442\u0438 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0445 \u043f\u043e\u043c\u0438\u043b\u043e\u043a. \u042f\u043a\u0449\u043e URL-\u0430\u0434\u0440\u0435\u0441\u0430 \u0432\u0456\u0434\u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432\u0430\u043d\u0430 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u0446\u0435 \u043c\u043e\u0436\u0435 \u043f\u0440\u0438\u0437\u0432\u0435\u0441\u0442\u0438 \u0434\u043e \u043f\u043e\u043c\u0438\u043b\u043a\u0438 404 \u0430\u0431\u043e \u0434\u043e \u0442\u043e\u0433\u043e, \u0449\u043e <a href=\"https:\/\/pageloot.com\/uk\/qr-code-marketing\/why-qr-code-not-working\/\">\u0447\u043e\u043c\u0443 \u0432\u0430\u0448 QR-\u043a\u043e\u0434 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454<\/a> \u043f\u0456\u0434 \u0447\u0430\u0441 \u0436\u0438\u0432\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0417\u0433\u0435\u043d\u0435\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0443 URL-\u0430\u0434\u0440\u0435\u0441\u0443<\/strong>: \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043d\u0430\u0434\u0456\u0439\u043d\u0438\u0439 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 URL-\u0430\u0434\u0440\u0435\u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u0449\u043e\u0431 \u0432\u0432\u0435\u0441\u0442\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 UTM.<\/li>\n<li><strong>\u0412\u0438\u0440\u0456\u0448\u0456\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0434\u043e\u0432\u0436\u0438\u043d\u0438 URL-\u0430\u0434\u0440\u0435\u0441\u0438<\/strong>: \u0414\u043e\u0432\u0433\u0456 URL-\u0430\u0434\u0440\u0435\u0441\u0438 \u0437 \u043a\u0456\u043b\u044c\u043a\u043e\u043c\u0430 \u0442\u0435\u0433\u0430\u043c\u0438 UTM \u0441\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c \u0449\u0456\u043b\u044c\u043d\u0456, \u0441\u043a\u043b\u0430\u0434\u043d\u0456 QR-\u0448\u0430\u0431\u043b\u043e\u043d\u0438. \u0426\u0456 \u043a\u0440\u0438\u0445\u0456\u0442\u043d\u0456 \u043c\u043e\u0434\u0443\u043b\u0456 \u0447\u0430\u0441\u0442\u043e \u0432\u0430\u0436\u043a\u043e \u0437\u0447\u0438\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0441\u0442\u0430\u0440\u0438\u043c\u0438 \u043a\u0430\u043c\u0435\u0440\u0430\u043c\u0438 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0456\u0432, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043d\u0438\u0437\u044c\u043a\u043e\u0433\u043e \u043e\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043d\u044f.<\/li>\n<li><strong>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440<\/strong>: \u0412\u0432\u0435\u0434\u0456\u0442\u044c \u0441\u0432\u043e\u044e \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u0443 URL-\u0430\u0434\u0440\u0435\u0441\u0443 \u0432 <a href=\"https:\/\/pageloot.com\/uk\/website-qr-code-generator\/\">\u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 QR-\u043a\u043e\u0434\u0456\u0432 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0443<\/a> \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u0434.<\/li>\n<li><strong>\u0412\u0438\u043a\u043e\u043d\u0430\u0439\u0442\u0435 \u0442\u0435\u0441\u0442 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f<\/strong>: \u041f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u0434\u043e \u043c\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u0434\u0440\u0443\u043a\u0443, \u0432\u0456\u0434\u0441\u043a\u0430\u043d\u0443\u0439\u0442\u0435 \u043a\u043e\u0434 \u043a\u0456\u043b\u044c\u043a\u043e\u043c\u0430 \u0440\u0456\u0437\u043d\u0438\u043c\u0438 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u043c\u0438, \u0449\u043e\u0431 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0442\u0438\u0441\u044f, \u0449\u043e \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0454 URL-\u0430\u0434\u0440\u0435\u0441\u0443 \u0437 \u0442\u0435\u0433\u0430\u043c\u0438 UTM.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0429\u043e\u0431 \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0432\u0438\u0441\u043e\u043a\u0443 \u0441\u043a\u0430\u043d\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043e\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0456\u0441\u043b\u044f \u0434\u0440\u0443\u043a\u0443 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <strong><a href=\"https:\/\/pageloot.com\/uk\/dynamic-qr-code-generator\/\">\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0438\u0445 QR-\u043a\u043e\u0434\u0456\u0432<\/a><\/strong>. \u0426\u0435\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0438\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u0438 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u0430\u0431\u043e \u0437\u043c\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0431\u0435\u0437 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u0434\u0440\u0443\u043a\u0443 \u0432\u0430\u0448\u0438\u0445 \u0444\u043b\u0430\u0454\u0440\u0456\u0432 \u0430\u0431\u043e \u0431\u0440\u043e\u0448\u0443\u0440.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u043e\u043c\u0443 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 QR-\u043a\u043e\u0434\u0438 \u0454 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c\u0438 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0447\u0430 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e \u043c\u043e\u0436\u043d\u0430 \u0434\u043e\u0434\u0430\u0442\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 UTM \u0434\u043e \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u043e\u0433\u043e QR-\u043a\u043e\u0434\u0443, \u0446\u0435 \u0440\u0456\u0434\u043a\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443. \u0421\u0442\u0430\u0442\u0438\u0447\u043d\u0438\u0439 QR-\u043a\u043e\u0434 \u0432\u0431\u0443\u0434\u043e\u0432\u0443\u0454 \u0432\u0441\u044e \u0434\u043e\u0432\u0433\u0443 URL-\u0430\u0434\u0440\u0435\u0441\u0443 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0443 \u0441\u0432\u0456\u0439 \u043f\u0456\u043a\u0441\u0435\u043b\u044c\u043d\u0438\u0439 \u0448\u0430\u0431\u043b\u043e\u043d. \u0423 \u043c\u0456\u0440\u0443 \u0442\u043e\u0433\u043e, \u044f\u043a URL-\u0430\u0434\u0440\u0435\u0441\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u0437 \u0442\u0435\u0433\u0430\u043c\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f, \u043a\u043e\u0434 \u0441\u0442\u0430\u0454 \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448 \u0449\u0456\u043b\u044c\u043d\u0438\u043c. \u0426\u044f \u0449\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0437\u043d\u0430\u0447\u043d\u043e \u0437\u0431\u0456\u043b\u044c\u0448\u0443\u0454 \u0440\u0438\u0437\u0438\u043a \u0437\u0431\u043e\u0457\u0432 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f, \u044f\u043a\u0449\u043e \u0434\u0440\u0443\u043a \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0430\u0431\u043e \u043d\u0430\u0432\u043a\u043e\u043b\u0438\u0448\u043d\u0454 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435 \u043f\u043e\u0433\u0430\u043d\u043e \u043e\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 QR-\u043a\u043e\u0434\u0438 \u0432\u0438\u0440\u0456\u0448\u0443\u044e\u0442\u044c \u0446\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u0434\u0456\u044e\u0447\u0438 \u044f\u043a \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043c\u0456\u0441\u0442. \u0424\u0456\u0437\u0438\u0447\u043d\u0438\u0439 \u043a\u043e\u0434 \u043c\u0456\u0441\u0442\u0438\u0442\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u0435, \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u0454 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u0443 URL-\u0430\u0434\u0440\u0435\u0441\u0443 \u0437 \u0442\u0435\u0433\u0430\u043c\u0438 UTM. \u0426\u0435 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0434\u0432\u0456 \u0437\u043d\u0430\u0447\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"\u0414\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0430 QR-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0430 \u0441\u043a\u0430\u043d\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c<\/strong>: \u0424\u0456\u0437\u0438\u0447\u043d\u0438\u0439 \u0448\u0430\u0431\u043b\u043e\u043d \u043a\u043e\u0434\u0443 \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0441\u0442\u0438\u043c \u0456 \u043b\u0435\u0433\u043a\u0438\u043c \u0434\u043b\u044f \u0447\u0438\u0442\u0430\u043d\u043d\u044f, \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0432\u0438 \u0434\u043e\u0434\u0430\u0454\u0442\u0435 \u0434\u043e \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f.<\/li>\n<li><strong>\u041e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0430 \u0433\u043d\u0443\u0447\u043a\u0456\u0441\u0442\u044c<\/strong>: \u042f\u043a\u0449\u043e \u0432\u0438 \u0432\u0438\u044f\u0432\u0438\u0442\u0435 \u043f\u043e\u043c\u0438\u043b\u043a\u0443 \u0432 \u043d\u0430\u0437\u0432\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0430\u0431\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u0456\u0441\u043b\u044f \u0434\u0440\u0443\u043a\u0443, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 <a href=\"https:\/\/pageloot.com\/uk\/how-to\/edit-qr-codes\/\">\u0440\u0435\u0434\u0430\u0433\u0443\u0432\u0430\u0442\u0438 QR-\u043a\u043e\u0434<\/a> \u043c\u0438\u0442\u0442\u0454\u0432\u043e \u0447\u0435\u0440\u0435\u0437 \u0432\u0430\u0448\u0443 \u043f\u0430\u043d\u0435\u043b\u044c \u043a\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0434\u0430\u043d\u0438\u0445 \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f QR-\u043a\u043e\u0434\u0456\u0432 \u0443 Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0456\u0441\u043b\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0456\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0456 GA4. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0442\u043e\u0447\u043d\u043e \u0431\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0456 \u0444\u0456\u0437\u0438\u0447\u043d\u0456 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0443 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 GA4 \u0456 \u043f\u0435\u0440\u0435\u0439\u0434\u0456\u0442\u044c \u0434\u043e \u0440\u043e\u0437\u0434\u0456\u043b\u0443 <strong>\u0417\u0432\u0456\u0442\u0438<\/strong> , \u043f\u043e\u0442\u0456\u043c \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c <strong>\u0417\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f<\/strong> \u0456 <strong>\u0417\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0442\u0440\u0430\u0444\u0456\u043a\u0443<\/strong>.<\/li>\n<li>\u0417\u043d\u0430\u0439\u0434\u0456\u0442\u044c \u0440\u043e\u0437\u043a\u0440\u0438\u0432\u043d\u0435 \u043c\u0435\u043d\u044e \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430 \u0442\u0430 \u0437\u043c\u0456\u043d\u0456\u0442\u044c \u0439\u043e\u0433\u043e \u043d\u0430 <strong>\u0421\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435 \u0441\u0435\u0430\u043d\u0441\u0443<\/strong>. \u0412\u0438 \u043f\u043e\u0432\u0438\u043d\u043d\u0456 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 `qr_code` \u0443 \u0441\u043f\u0438\u0441\u043a\u0443, \u044f\u043a\u0449\u043e \u0432\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u043b\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043d\u0443 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0456\u044e \u0456\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u043d\u044f.<\/li>\n<li>\u0414\u043e\u0434\u0430\u0439\u0442\u0435 \u0432\u0442\u043e\u0440\u0438\u043d\u043d\u0438\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440, \u043d\u0430\u0442\u0438\u0441\u043d\u0443\u0432\u0448\u0438 \u0441\u0438\u043d\u044e \u0456\u043a\u043e\u043d\u043a\u0443 \u201c+\u201d \u0456 \u0437\u043d\u0430\u0439\u0448\u043e\u0432\u0448\u0438 <strong>\u0414\u0436\u0435\u0440\u0435\u043b\u043e \u0441\u0435\u0430\u043d\u0441\u0443<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0435\u0439 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434 \u0440\u043e\u0437\u043a\u0440\u0438\u0432\u0430\u0454 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u2013 \u0442\u0430\u043a\u0456 \u044f\u043a \u0440\u0456\u0437\u043d\u0456 \u043c\u0456\u0441\u0446\u044f \u0440\u043e\u0437\u0442\u0430\u0448\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 \u0430\u0431\u043e \u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u2013 \u044f\u043a\u0456 \u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c \u0442\u0440\u0430\u0444\u0456\u043a. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 <a href=\"https:\/\/pageloot.com\/uk\/blog\/tracking-qr-code-scans-over-time\/\">\u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u044c QR-\u043a\u043e\u0434\u0456\u0432 \u0437 \u0447\u0430\u0441\u043e\u043c<\/a>, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u0441\u0435\u0437\u043e\u043d\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0442\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0456 \u0444\u0456\u0437\u0438\u0447\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u044e\u0442\u044c \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0443 \u0432\u0456\u0434\u0434\u0430\u0447\u0443 \u0432\u0456\u0434 \u0432\u0430\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0448\u0438\u0440\u0435\u043d\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">\u0427\u0438 \u0437\u0440\u043e\u0431\u043b\u044f\u0442\u044c UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043c\u0456\u0439 QR-\u043a\u043e\u0434 \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c \u0434\u043b\u044f \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">\u0427\u043e\u043c\u0443 \u043c\u0456\u0439 QR-\u0442\u0440\u0430\u0444\u0456\u043a \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u044f\u043a \u201c\u041d\u0435\u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439\u201d \u0443 GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">\u0427\u0438 \u043c\u043e\u0436\u0443 \u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0435 \u0440\u043e\u0437\u0442\u0430\u0448\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u0434\u043e\u0434\u0430\u0442\u0438 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0434\u043e QR-\u043a\u043e\u0434\u0456\u0432 \u0434\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 Google Analytics. \u041f\u043e\u043a\u0440\u0430\u0449\u0443\u0439\u0442\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044e, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 QR-\u043a\u043e\u0434\u0438 \u0442\u0430 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0439\u0442\u0435 \u0434\u0430\u043d\u0456 \u0432 GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"uk"},"inLanguage":"uk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. 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For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. 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