{"id":9985,"date":"2020-05-11T12:58:01","date_gmt":"2020-05-11T12:58:01","guid":{"rendered":"https:\/\/pageloot.com\/?p=9985"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"create-qr-code-generator-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/qr-news\/create-qr-code-generator-marketing\/","title":{"rendered":"Pazarlama \u0130\u00e7in QR Kod Nas\u0131l Olu\u015fturulur"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bas\u0131l\u0131 pazarlama materyaliniz s\u0131f\u0131r \u00f6l\u00e7\u00fclebilir trafik mi sa\u011fl\u0131yor? El ilanlar\u0131, ambalajlar ve tabelalar gibi fiziksel temas noktalar\u0131n\u0131 dijital sonu\u00e7larla ili\u015fkilendirmek zordur \u2013 stratejik olarak QR kodlar\u0131 kullanmad\u0131\u011f\u0131n\u0131z s\u00fcrece. Bu k\u0131lavuz, pazarlama QR kodlar\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 ve bunlar\u0131n performans\u0131 izlemek, etkile\u015fimi art\u0131rmak ve \u00e7evrimd\u0131\u015f\u0131 ile \u00e7evrimi\u00e7i aras\u0131ndaki bo\u015flu\u011fu kapatmak i\u00e7in nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fletmeler Neden Pazarlamada QR Kodlar\u0131 Kullan\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodlar\u0131, pazarlamada temel bir s\u00fcrt\u00fcnme noktas\u0131n\u0131 \u00e7\u00f6zer: birini fiziksel bir y\u00fczeyden dijital bir hedefe yazmadan ula\u015ft\u0131rmak. Bir tarama bir saniyeden az s\u00fcrer. Bu eri\u015fim kolayl\u0131\u011f\u0131 do\u011frudan daha y\u00fcksek etkile\u015fime d\u00f6n\u00fc\u015f\u00fcr \u2013 bu y\u00fczden benimsenme, 2011'deki erken, ba\u015far\u0131s\u0131z lansmanlar\u0131n \u00e7ok \u00f6tesine ge\u00e7mi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O zamanlar, Best Buy ve Macy's, QR kodlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7ekte test eden ilk markalar aras\u0131ndayd\u0131. Sorun teknoloji de\u011fildi \u2013 yava\u015f mobil internet, s\u0131n\u0131rl\u0131 ak\u0131ll\u0131 telefon penetrasyonu ve yaln\u0131zca masa\u00fcst\u00fc i\u00e7in a\u00e7\u0131l\u0131\u015f sayfalar\u0131, deneyimi ba\u015flamadan bitirdi. Bug\u00fcn, bu engeller ortadan kalkt\u0131. Y\u00fcksek h\u0131zl\u0131 mobil internet, iOS ve Android'de yerel kamera taramas\u0131 ve mobil optimize edilmi\u015f web deneyimleri, QR kodlar\u0131n\u0131 ger\u00e7ekten pratik hale getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, as\u0131l avantaj sadece kolayl\u0131k de\u011fil \u2013 veridir. Kulland\u0131\u011f\u0131n\u0131zda <strong>dinamik QR kodlar\u0131<\/strong>, her tarama bir kay\u0131t olu\u015fturur: ne zaman oldu\u011fu, nerede oldu\u011fu, hangi cihazda oldu\u011fu ve hangi kampanya arac\u0131l\u0131\u011f\u0131yla oldu\u011fu. Bu, bir zamanlar yaln\u0131zca dijital kanallara \u00f6zel olan t\u00fcrden bir ili\u015fkilendirme verisidir.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>QR Kod Kampanyalar\u0131n\u0131z\u0131 \u0130zlemeye Ba\u015flay\u0131n<\/strong> Da\u011f\u0131tt\u0131\u011f\u0131n\u0131z her kod i\u00e7in ger\u00e7ek zamanl\u0131 tarama verilerini, co\u011frafi d\u00f6k\u00fcmleri ve cihaz analizlerini g\u00f6rmek ister misiniz? Kullan\u0131n <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator\/\">QR Kod Olu\u015fturucu<\/a> yerle\u015fik bir performans panosu ile izlenebilir, d\u00fczenlenebilir kodlar olu\u015fturmak i\u00e7in.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Statik ve Dinamik QR Kodlar\u0131: Hangisini Kullanmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kod olu\u015fturmadan \u00f6nce do\u011fru t\u00fcr\u00fc se\u00e7meniz gerekir. Bu ayr\u0131m, pazarlama kullan\u0131m\u0131 i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Statik QR kodlar\u0131<\/strong> verileri do\u011frudan desenin i\u00e7ine kodlar. Bir kez bas\u0131ld\u0131\u011f\u0131nda, hedef de\u011fi\u015ftirilemez. Dahili izlemeleri yoktur, karma\u015f\u0131k URL'ler i\u00e7in daha yo\u011fun desenler olu\u015ftururlar ve da\u011f\u0131t\u0131mdan sonra esneklik sunmazlar. Bir Wi-Fi \u015fifresi veya sabit bir kartvizit gibi kal\u0131c\u0131, d\u00fc\u015f\u00fck riskli kullan\u0131m durumlar\u0131 i\u00e7in iyi \u00e7al\u0131\u015f\u0131rlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinamik QR kodlar\u0131<\/strong> k\u0131sa bir y\u00f6nlendirme URL'sini kodlar. Ger\u00e7ek hedef bir y\u00f6netim platformunda saklan\u0131r ve bask\u0131dan sonra bile herhangi bir zamanda g\u00fcncellenebilir. Bu, bozuk bir ba\u011flant\u0131y\u0131 d\u00fczeltebilece\u011finiz, mevsimlik bir a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 de\u011fi\u015ftirebilece\u011finiz veya tek bir materyali yeniden basmadan yeni bir promosyona y\u00f6nlendirebilece\u011finiz anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama kampanyalar\u0131 i\u00e7in, <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">dinamik QR kodlar\u0131 neredeyse her zaman daha iyi bir se\u00e7imdir<\/a>. Ger\u00e7ek zamanl\u0131 analizleri, A\/B testini, UTM parametre takibini ve co\u011frafi hedeflemeyi desteklerler. Bas\u0131l\u0131 materyallerin yat\u0131r\u0131m getirisini \u00f6l\u00e7\u00fcyorsan\u0131z, bunu m\u00fcmk\u00fcn k\u0131lan dinamik kodlard\u0131r.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/static-versus-dynamic-751a7b-3a4520a9143e.webp\" alt=\"Statik ve Dinamik QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pazarlama \u0130\u00e7in QR Kodu Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kampanya i\u00e7in QR kodu olu\u015fturmak be\u015f dakikadan az s\u00fcrer. \u0130\u015fte Pageloot kullanarak s\u00fcrecin nas\u0131l i\u015fledi\u011fi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QR kodu t\u00fcr\u00fcn\u00fcz\u00fc se\u00e7in<\/strong> \u2013 Hedefinize uygun i\u00e7erik t\u00fcr\u00fcn\u00fc se\u00e7in: bir URL, PDF, vCard, form, uygulama ma\u011fazas\u0131 ba\u011flant\u0131s\u0131, Wi-Fi kimlik bilgileri, video veya ba\u015fka bir format. Bu <a href=\"https:\/\/pageloot.com\/tr\/link-qr-code-generator\/\">ba\u011flant\u0131 QR kod olu\u015fturucunuzun<\/a> kampanya trafi\u011fi i\u00e7in en yayg\u0131n ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/li>\n<li><strong>Hedefinizi girin<\/strong> \u2013 Kodun i\u015faret etmesini istedi\u011finiz URL'yi yap\u0131\u015ft\u0131r\u0131n veya dosyay\u0131 y\u00fckleyin. \u0130zleme amac\u0131yla, taramalar\u0131n Google Analytics'te ayr\u0131 bir kaynak olarak g\u00f6r\u00fcnmesi i\u00e7in UTM etiketli bir URL kullan\u0131n.<\/li>\n<li><strong>Tasar\u0131m\u0131 \u00f6zelle\u015ftirin<\/strong> \u2013 Logonuzu ekleyin, marka renklerini ayarlay\u0131n, bir \u00e7er\u00e7eve stili se\u00e7in ve bir harekete ge\u00e7irici mesaj yaz\u0131n. Markal\u0131 QR kodlar\u0131, g\u00f6rsel g\u00fcven olu\u015fturduklar\u0131 ve bas\u0131l\u0131 materyallerde \u00f6ne \u00e7\u0131kt\u0131klar\u0131 i\u00e7in jenerik siyah-beyaz olanlardan s\u00fcrekli olarak daha iyi performans g\u00f6sterir. Bu <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator-with-logo\/\">Logolu QR Kod Olu\u015fturucu<\/a> bunu kolayla\u015ft\u0131r\u0131r.<\/li>\n<li><strong>Do\u011fru formatta indirin<\/strong> \u2013 Bask\u0131 i\u00e7in, her boyutta keskin \u00e7\u0131kt\u0131 sa\u011flamak \u00fczere bir vekt\u00f6r dosyas\u0131 (EPS, PDF veya SVG) indirin. Bask\u0131 \u00fcretimi i\u00e7in asla d\u00fc\u015f\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc bir raster g\u00f6r\u00fcnt\u00fc kullanmay\u0131n.<\/li>\n<li><strong>Bask\u0131dan \u00f6nce test edin<\/strong> \u2013 Kodu birden fazla cihaz ve ayd\u0131nlatma ko\u015fulu kullanarak kendiniz taray\u0131n. Eski bir Android'de veya d\u00fc\u015f\u00fck \u0131\u015f\u0131kta ba\u015far\u0131s\u0131z olursa, bask\u0131ya ge\u00e7meden \u00f6nce tasar\u0131m\u0131 ayarlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Dakikalar \u0130\u00e7inde Markal\u0131 Bir QR Kodu Olu\u015fturun<\/strong> Bu <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator-with-logo\/\">Logolu QR Kod Olu\u015fturucu<\/a> renkleri \u00f6zelle\u015ftirmenize, logonuzu eklemenize ve harekete ge\u00e7irici mesaj \u00e7er\u00e7eveleri uygulaman\u0131za olanak tan\u0131r \u2013 hepsi tek bir kontrol panelinden.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pazarlaman\u0131zda QR Kodlar\u0131n\u0131 Kullanman\u0131n Dokuz Yolu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Bir A\u00e7\u0131l\u0131\u015f Sayfas\u0131na Trafik \u00c7ekin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kodu, fiziksel bir temas noktas\u0131 ile kampanya a\u00e7\u0131l\u0131\u015f sayfan\u0131z aras\u0131ndaki her engeli kald\u0131r\u0131r. M\u00fc\u015fterilerin bir URL yazmas\u0131na veya markan\u0131z\u0131 aramas\u0131na gerek yoktur \u2013 tek bir tarama onlar\u0131 do\u011frudan ihtiyac\u0131n\u0131z olan yere g\u00f6t\u00fcr\u00fcr. Kodu her zaman, tarayarak ne elde edeceklerini a\u00e7\u0131klayan net bir harekete ge\u00e7irici mesajla e\u015fle\u015ftirin: bir indirim, bir rehber, bir rezervasyon formu veya \u00f6zel i\u00e7erik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do\u011frudan Mesaj G\u00f6nderin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodlar\u0131, SMS, WhatsApp, Telegram veya Facebook Messenger arac\u0131l\u0131\u011f\u0131yla \u00f6nceden doldurulmu\u015f mesajlar\u0131 tetikleyebilir. Bu, en az kullan\u0131lan pazarlama uygulamalar\u0131ndan biridir. Do\u011frudan ak\u0131ll\u0131 telefon mesajlar\u0131n\u0131n a\u00e7\u0131lma oranlar\u0131 e-postadan \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksektir, bu da onu promosyonlar, randevu hat\u0131rlat\u0131c\u0131lar\u0131 veya m\u00fc\u015fteri destek ak\u0131\u015flar\u0131 i\u00e7in etkili bir yol haline getirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yorum ve Geri Bildirim Toplay\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n '\u0131ndan fazlas\u0131 sat\u0131n almadan \u00f6nce yorumlara ba\u015fvurur. Fi\u015flerdeki, ambalajlardaki veya tabelalardaki QR kodlar\u0131, m\u00fc\u015fterileri do\u011frudan Google \u0130\u015fletme profilinize, \u00fcr\u00fcn inceleme sayfan\u0131za veya bir geri bildirim anketine g\u00f6nderebilir. Yan\u0131t oranlar\u0131n\u0131 art\u0131rmak i\u00e7in, girdileri kar\u015f\u0131l\u0131\u011f\u0131nda bir indirim kodu veya k\u00fc\u00e7\u00fck bir te\u015fvik sunun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u015fletmenizin Konumunu Payla\u015f\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Haritalar kayd\u0131n\u0131za ba\u011flanan bir QR kodu, m\u00fc\u015fterileri manuel arama zahmetinden kurtar\u0131r. Bu, \u00f6zellikle paket servis men\u00fcleri, fuar standlar\u0131 veya adres yazman\u0131n pratik olmad\u0131\u011f\u0131 ara\u00e7 giydirmeleri gibi bas\u0131l\u0131 materyallerde kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sosyal Medya Takip\u00e7ilerinizi Art\u0131r\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kodunu do\u011frudan sosyal profilinize y\u00f6nlendirin veya t\u00fcm kanallar\u0131n\u0131z\u0131n ba\u011flant\u0131lar\u0131n\u0131 g\u00f6steren bir ara sayfa kullan\u0131n. Ayr\u0131ca, kodlar\u0131 tarama \u00fczerine otomatik olarak bir Facebook Be\u011fen veya YouTube Abone Ol istemini tetikleyecek \u015fekilde yap\u0131land\u0131rabilirsiniz \u2013 fiziksel temas noktalar\u0131ndan kitlenizi olu\u015fturman\u0131n d\u00fc\u015f\u00fck s\u00fcrt\u00fcnmeli bir yolu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uygulama \u0130ndirmelerini Te\u015fvik Edin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131n\u0131n cihaz\u0131n\u0131 alg\u0131layan ve onlar\u0131 otomatik olarak do\u011fru ma\u011fazaya \u2013 Apple App Store veya Google Play \u2013 y\u00f6nlendiren ak\u0131ll\u0131 bir uygulama ma\u011fazas\u0131 QR kodu kullan\u0131n. Bu, bir ad\u0131m\u0131 ortadan kald\u0131r\u0131r ve yanl\u0131\u015f platforma inme hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 giderir. \u0130ndirme iste\u011finden \u00f6nce kullan\u0131c\u0131y\u0131 haz\u0131rlamak i\u00e7in bir ara i\u00e7erik sayfas\u0131 da kullanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6nceden Doldurulmu\u015f Bir E-posta G\u00f6nderin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kodu, kullan\u0131c\u0131n\u0131n e-posta istemcisini \u00f6nceden doldurulmu\u015f bir al\u0131c\u0131 adresi, konu sat\u0131r\u0131 ve g\u00f6vde metni ile a\u00e7abilir. Bu, yap\u0131land\u0131r\u0131lm\u0131\u015f yan\u0131tlar istedi\u011finiz ancak bir form olu\u015fturmak istemedi\u011finiz m\u00fc\u015fteri destek talepleri, i\u015f orta\u011f\u0131 sorgular\u0131 veya etkinlik RSVP'leri i\u00e7in iyi \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-Ticaret \u00dcr\u00fcnlerine Ba\u011flay\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ambalajlardaki, raf ekranlar\u0131ndaki veya bas\u0131l\u0131 bro\u015f\u00fcrlerdeki QR kodlar\u0131, do\u011frudan \u00fcr\u00fcn detay sayfalar\u0131na, e\u011fitici videolara, garanti kayd\u0131na veya m\u00fc\u015fteri yorumlar\u0131na ba\u011flanabilir. Bu, ambalaj \u00fczerine basman\u0131z gereken metin miktar\u0131n\u0131 azalt\u0131rken, m\u00fc\u015fterilere talep \u00fczerine daha zengin bilgilere eri\u015fim sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wi-Fi Eri\u015fimi Payla\u015f\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir Wi-Fi QR kodu, m\u00fc\u015fterilerin tek bir tarama ile a\u011f\u0131n\u0131za ba\u011flanmas\u0131n\u0131 sa\u011flar \u2013 parola yazmaya gerek yoktur. M\u00fc\u015fterilerin ba\u011flanmadan \u00f6nce fiziksel olarak alana girmesini sa\u011flamak i\u00e7in konumunuzun i\u00e7ine yerle\u015ftirin. Bu k\u00fc\u00e7\u00fck ayr\u0131nt\u0131, kal\u0131\u015f s\u00fcresini uzat\u0131r ve ma\u011faza i\u00e7i etkile\u015fim i\u00e7in daha fazla f\u0131rsat yarat\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tarama Oranlar\u0131n\u0131 Etkileyen Tasar\u0131m ve Yerle\u015ftirme \u0130lkeleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kimsenin taramad\u0131\u011f\u0131 bir QR kodunun de\u011feri s\u0131f\u0131rd\u0131r. Tasar\u0131m ve yerle\u015ftirme se\u00e7imleri, kodunuzun kullan\u0131l\u0131p kullan\u0131lmayaca\u011f\u0131n\u0131 do\u011frudan belirler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boyut \u00f6nemlidir.<\/strong> Kartvizitler ve el ilanlar\u0131 gibi yak\u0131n mesafeli materyaller i\u00e7in yakla\u015f\u0131k 1 in\u00e7 (2,5 cm) kare minimum boyut temeldir. Posterler en az 2 in\u00e7 (5 cm) kullanmal\u0131d\u0131r. D\u0131\u015f mekan tabelalar\u0131 i\u00e7in 10:1 kural\u0131n\u0131 uygulay\u0131n: kodun geni\u015fli\u011fi, beklenen tarama mesafesinin en az onda biri kadar olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kontrast tart\u0131\u015f\u0131lamaz.<\/strong> A\u00e7\u0131k arka plan \u00fczerinde koyu desen en g\u00fcvenilir kombinasyondur. D\u00fc\u015f\u00fck kontrastl\u0131 veya ters \u00e7evrilmi\u015f tasar\u0131mlar, \u00f6zellikle de\u011fi\u015fken ayd\u0131nlatma ko\u015fullar\u0131nda tarama hatas\u0131na yol a\u00e7ar. \u00d6l\u00e7ekli bask\u0131dan \u00f6nce standart d\u0131\u015f\u0131 herhangi bir renk kombinasyonunu titizlikle test edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sessiz b\u00f6lge gereklidir.<\/strong> Her QR kodunun her taraf\u0131nda en az d\u00f6rt mod\u00fcl geni\u015fli\u011finde bo\u015f bir kenar bo\u015flu\u011funa ihtiyac\u0131 vard\u0131r. Bu olmadan, taray\u0131c\u0131lar kodu \u00e7evredeki grafik \u00f6\u011felerden ay\u0131rt etmekte zorlan\u0131r ve tarama hatas\u0131 oranlar\u0131 artar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y\u00fczey ve biti\u015f performans\u0131 etkiler.<\/strong> Y\u00fcksek parlakl\u0131kta, yans\u0131t\u0131c\u0131 veya nerv\u00fcrl\u00fc y\u00fczeyler QR desenini bozabilir ve tarama ba\u015far\u0131s\u0131n\u0131 azaltabilir. Yans\u0131t\u0131c\u0131 olmayan, d\u00fcz y\u00fczeyler, akmayan alt tabakalar \u00fczerinde s\u00fcrekli olarak daha g\u00fcvenilirdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yerle\u015ftirme g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc belirler.<\/strong> G\u00f6z hizas\u0131nda yerle\u015ftirme \u2013 tabelalarda yerden yakla\u015f\u0131k 3,5 ila 5,5 fit y\u00fckseklikte \u2013 eri\u015filebilirli\u011fi en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r. Kodlar\u0131 katlanma yerlerinin, kenarlar\u0131n veya d\u00fczenli olarak gizlenen alanlar\u0131n yak\u0131n\u0131na yerle\u015ftirmekten ka\u00e7\u0131n\u0131n. Malzeme t\u00fcr\u00fcne g\u00f6re yerle\u015ftirme stratejisinin tam d\u00f6k\u00fcm\u00fc i\u00e7in bkz. <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">pazarlamada QR kodu yerle\u015fimi i\u00e7in nihai rehber<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR Kodu Performans\u0131 Nas\u0131l Takip Edilir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kod olu\u015fturmak i\u015fin sadece yar\u0131s\u0131d\u0131r. Taramadan sonra ne oldu\u011funu \u00f6l\u00e7mek, kampanya optimizasyonunun ba\u015flad\u0131\u011f\u0131 yerdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinamik QR kodlar\u0131 ile, <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">her tarama izlenebilir veri \u00fcretir<\/a>: toplam tarama, benzersiz tarama, zaman damgalar\u0131, co\u011frafi konum, cihaz t\u00fcr\u00fc ve i\u015fletim sistemi. Bu, \u015fu sorular\u0131 yan\u0131tlaman\u0131za olanak tan\u0131r: Hangi bas\u0131l\u0131 materyaller ger\u00e7ekten trafik \u00e7ekiyor? Hangi konumlar en iyi performans\u0131 g\u00f6steriyor? M\u00fc\u015fteriler g\u00fcn\u00fcn hangi saatinde etkile\u015fim kuruyor?<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-poster-qr-868523-1ca4b80d0fca.webp\" alt=\"QR tarama analizi\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Daha derin ili\u015fkilendirme i\u00e7in, QR koduna yerle\u015ftirmeden \u00f6nce hedef URL'lerinize UTM parametreleri ekleyin. Bu, QR ile y\u00f6nlendirilen trafi\u011fi Google Analytics'e ayr\u0131 bir kaynak olarak y\u00f6nlendirir, burada etkile\u015fimi, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve davran\u0131\u015f\u0131 di\u011fer kanallardan ayr\u0131 olarak analiz edebilirsiniz. Tutarl\u0131 bir adland\u0131rma kural\u0131 \u2013 \u00f6rne\u011fin, `utm<em>medium=qr<\/em>code` ve `utm<em>source=store<\/em>display` \u2013 raporlamay\u0131 kampanyalar aras\u0131nda temiz ve kar\u015f\u0131la\u015ft\u0131r\u0131labilir hale getirir. Ayr\u0131nt\u0131l\u0131 bir kurulum k\u0131lavuzu i\u00e7in \u015furaya bak\u0131n: <a href=\"https:\/\/pageloot.com\/tr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">QR kodlar\u0131 i\u00e7in UTM parametreleri makalesi<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pageloot'un yerle\u015fik panosu bu verileri tek bir yerde birle\u015ftirir: tarama say\u0131lar\u0131, co\u011frafi d\u00f6k\u00fcmler, cihaz raporlar\u0131 ve kampanya d\u00fczeyinde kar\u015f\u0131la\u015ft\u0131rmalar \u2013 temel metrikler i\u00e7in ayr\u0131 bir analiz kurulumu gerektirmeden.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Her Taramay\u0131 Ger\u00e7ek Zamanl\u0131 \u0130zleyin<\/strong> Bu <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR Kod Olu\u015fturucu<\/a> co\u011frafi veriler, cihaz d\u00f6k\u00fcmleri ve tarama e\u011filimleri ile size tam bir performans panosu sunar. Kampanyan\u0131z de\u011fi\u015fti\u011finde hedefleri yeniden yazd\u0131rmadan istedi\u011finiz zaman g\u00fcncelleyin.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6l\u00e7eklenebilir Bir QR Kod Pazarlama Stratejisi Olu\u015fturun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tek seferlik QR kodlar\u0131 bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r. Bile\u015fik getiriler \u00fcreten \u015fey koordineli bir stratejidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kodlar\u0131 olu\u015fturmadan \u00f6nce, her birinin neyi ba\u015farmas\u0131 gerekti\u011fini tan\u0131mlay\u0131n \u2013 ve hedefin bu vaadi yerine getirdi\u011finden emin olun. Birini mobil uyumlu olmayan bir sayfaya, 404 hatas\u0131na veya alakas\u0131z bir ana sayfaya g\u00f6nderen bir kod, g\u00fcveni zedeleyecek ve tekrar taramak i\u00e7in herhangi bir nedeni ortadan kald\u0131racakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131m <a href=\"https:\/\/pageloot.com\/tr\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">kampanyalar i\u00e7in dinamik QR kodlar\u0131<\/a> tan\u0131mlanm\u0131\u015f ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri, d\u00f6nen promosyonlar veya materyalleri mevsimler boyunca payla\u015fan konumlar ile. Hedefi yeniden yazd\u0131rmadan g\u00fcncelleme yetene\u011fi, kampanyan\u0131z de\u011fi\u015fti\u011finde bile fiziksel teminat\u0131n\u0131z\u0131n g\u00fcncel kalmas\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kod kampanyas\u0131n\u0131 planlama ve y\u00fcr\u00fctmeye y\u00f6nelik ad\u0131m ad\u0131m bir yakla\u015f\u0131m i\u00e7in, <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-marketing-checklist-for-small-businesses\/\">K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in QR Kod Pazarlama Kontrol Listesi<\/a> hedef belirleme, kod t\u00fcr\u00fc se\u00e7imi, tasar\u0131m en iyi uygulamalar\u0131 ve lansman sonras\u0131 optimizasyonu yap\u0131land\u0131r\u0131lm\u0131\u015f bir formatta kapsar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodlar\u0131ndan ger\u00e7ek sonu\u00e7lar g\u00f6ren markalar, onlar\u0131 bir performans kanal\u0131 olarak ele al\u0131r \u2013 yerle\u015ftirme, tasar\u0131m, hedef ve izlemenin hepsinin \u00f6nceden planland\u0131\u011f\u0131 bir kanal. Bu disiplin, %0,5'lik bir tarama oran\u0131n\u0131 raporlamaya de\u011fer olandan ay\u0131ran \u015feydir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-c43706f82425\"><strong class=\"schema-faq-question\">Pazarlama i\u00e7in statik ve dinamik bir QR kodu aras\u0131ndaki fark nedir?<\/strong> <p class=\"schema-faq-answer\">Statik bir QR kodu, hedefi do\u011frudan kendi desenine kodlar ve olu\u015fturulduktan sonra de\u011fi\u015ftirilemez. Ayr\u0131ca tarama verisi sa\u011flamaz. Dinamik bir QR kodu, k\u0131sa bir y\u00f6nlendirme URL'si depolar; bu da hedefi istedi\u011finiz zaman \u2013 bask\u0131dan sonra bile \u2013 g\u00fcncelleyebilece\u011finiz ve konum, cihaz ve zamanlama verileriyle her taramay\u0131 takip edebilece\u011finiz anlam\u0131na gelir. \u00c7o\u011fu pazarlama kampanyas\u0131 i\u00e7in dinamik QR kodlar\u0131 daha iyi bir se\u00e7imdir \u00e7\u00fcnk\u00fc yeniden bask\u0131 yapmadan izlemeyi, A\/B testini ve kampanya g\u00fcncellemelerini desteklerler.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-fe24531e7afd\"><strong class=\"schema-faq-question\">QR kodumu ka\u00e7 ki\u015finin tarad\u0131\u011f\u0131n\u0131 nas\u0131l takip ederim?<\/strong> <p class=\"schema-faq-answer\">Bir takip platformuna ba\u011fl\u0131 dinamik bir QR koduna ihtiyac\u0131n\u0131z var. Biri kodu tarad\u0131\u011f\u0131nda, platform olay\u0131 kaydeder ve tarama say\u0131s\u0131, zaman damgas\u0131, co\u011frafi konum ve cihaz t\u00fcr\u00fc dahil verileri yakalar. Ayr\u0131ca, QR kodu kaynakl\u0131 trafi\u011fin Google Analytics'te ayr\u0131, tan\u0131mlanabilir bir kaynak olarak g\u00f6r\u00fcnmesi i\u00e7in hedef URL'nize UTM parametreleri ekleyebilirsiniz. Pageloot'un kontrol paneli, temel metrikler i\u00e7in ayr\u0131 bir analiz yap\u0131land\u0131rmas\u0131 gerektirmeden bu verileri ger\u00e7ek zamanl\u0131 olarak sa\u011flar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e351ecbf6f94\"><strong class=\"schema-faq-question\">Bas\u0131l\u0131 pazarlama materyallerinde bir QR kodu ne boyutta olmal\u0131d\u0131r?<\/strong> <p class=\"schema-faq-answer\">Kartvizitler ve el ilanlar\u0131 i\u00e7in yakla\u015f\u0131k 1 in\u00e7 (2,5 cm) kare minimum boyut kullan\u0131n. Men\u00fcler ve bro\u015f\u00fcrler i\u00e7in en az 1,5 in\u00e7 (3,8 cm) hedefleyin. Posterler i\u00e7in en az 2 in\u00e7 (5 cm) kullan\u0131n. Reklam panolar\u0131 ve d\u0131\u015f mekan tabelalar\u0131 i\u00e7in 10:1 kural\u0131n\u0131 uygulay\u0131n: kodun geni\u015fli\u011fi, beklenen maksimum tarama mesafesinin en az onda biri kadar olmal\u0131d\u0131r. Her zaman her tarafta en az d\u00f6rt mod\u00fcl geni\u015fli\u011finde bo\u015f bir sessiz b\u00f6lge b\u0131rak\u0131n ve g\u00fcvenilir tarama sa\u011flamak i\u00e7in y\u00fcksek kontrast (a\u00e7\u0131k bir arka plan \u00fczerinde koyu desen) kullan\u0131n.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Pazarlama i\u00e7in QR kod olu\u015fturmay\u0131, performans\u0131 izlemeyi ve \u00e7evrimd\u0131\u015f\u0131 ile \u00e7evrimi\u00e7i aras\u0131ndaki bo\u015flu\u011fu kapatmay\u0131 \u00f6\u011frenin. Dinamik kod ve tarama analizi.<\/p>","protected":false},"author":17,"featured_media":54408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-9985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 9 Secrets to Increase Marketing<\/title>\n<meta name=\"description\" content=\"Learn how creating QR Codes can boost your marketing. 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Discover why you should be using a QR Code Generator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/tr\/qr-news\/create-qr-code-generator-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T12:58:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/05\/how-to-create-qr-code-online-for-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Create a QR Code Generator for Marketing\",\"datePublished\":\"2020-05-11T12:58:01+00:00\",\"dateModified\":\"2026-06-10T08:17:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/\"},\"wordCount\":2044,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-147fd6-8a81aef763dc.webp\",\"articleSection\":[\"QR News\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/\",\"name\":\"Top 9 Secrets to Increase Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/create-qr-code-generator-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-147fd6-8a81aef763dc.webp\",\"datePublished\":\"2020-05-11T12:58:01+00:00\",\"dateModified\":\"2026-06-10T08:17:16+00:00\",\"description\":\"Learn how creating QR Codes can boost your marketing. 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You can also add UTM parameters to your destination URL so that QR-driven traffic appears as a separate, identifiable source in Google Analytics. Pageloot's dashboard provides this data in real time without requiring a separate analytics configuration for basic metrics.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/create-qr-code-generator-marketing\/#faq-question-e351ecbf6f94","position":3,"url":"https:\/\/pageloot.com\/qr-news\/create-qr-code-generator-marketing\/#faq-question-e351ecbf6f94","name":"Bas\u0131l\u0131 pazarlama materyallerinde bir QR kodu ne boyutta olmal\u0131d\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For business cards and flyers, use a minimum size of about 1 inch (2.5 cm) square. For menus and brochures, aim for at least 1.5 inches (3.8 cm). For posters, use at least 2 inches (5 cm). For billboards and outdoor signage, apply the 10:1 rule: the code's width should be at least one-tenth of the maximum expected scanning distance. Always maintain a blank quiet zone of at least four modules wide on all sides, and use high contrast \u2013 dark pattern on a light background \u2013 to ensure reliable scanning.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/9985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/comments?post=9985"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/9985\/revisions"}],"predecessor-version":[{"id":54946,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/9985\/revisions\/54946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media\/54408"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media?parent=9985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/categories?post=9985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/tags?post=9985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}