{"id":55444,"date":"2026-06-30T08:18:06","date_gmt":"2026-06-30T08:18:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-on-direct-mail\/"},"modified":"2026-07-02T17:10:44","modified_gmt":"2026-07-02T17:10:44","slug":"direct-mail","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/qr-codes-on\/direct-mail\/","title":{"rendered":"Do\u011frudan postada QR kod: kullan\u0131m ve takip"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Do\u011frudan postalar\u0131n\u0131z tek bir yan\u0131t bile almadan geri d\u00f6n\u00fc\u015f\u00fcm kutular\u0131na m\u0131 d\u00fc\u015f\u00fcyor? Al\u0131c\u0131lara net bir dijital sonraki ad\u0131m verdi\u011finiz anda bas\u0131l\u0131 kampanyalar \u00f6l\u00e7\u00fclebilir hale gelir. Bu k\u0131lavuz, do\u011frudan postalara QR kodlar\u0131n\u0131 etkili bir \u015fekilde nas\u0131l ekleyece\u011finizi, boyutlar\u0131n\u0131 ve yerlerini do\u011fru bir \u015fekilde nas\u0131l ayarlayaca\u011f\u0131n\u0131z\u0131 ve yat\u0131r\u0131m getirisini kan\u0131tlamak i\u00e7in her taramay\u0131 nas\u0131l takip edece\u011finizi anlat\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR Kodlar\u0131 Neden Do\u011frudan Postalarda Olmal\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011frudan posta, etkile\u015fim a\u00e7\u0131s\u0131ndan \u00e7o\u011fu dijital kanal\u0131 zaten geride b\u0131rak\u0131yor. Do\u011frudan posta, e-posta, \u00fccretli arama ve sosyal medyan\u0131n toplam\u0131 i\u00e7in yakla\u015f\u0131k %1'lik bir yan\u0131t oran\u0131na k\u0131yasla %9'luk bir yan\u0131t oran\u0131 elde eder \u2013 ve pazarlamac\u0131lar\u0131n '\u00fc kulland\u0131klar\u0131 herhangi bir kanal aras\u0131nda en y\u00fcksek yat\u0131r\u0131m getirisini sa\u011flad\u0131\u011f\u0131n\u0131 bildirmektedir. Zorluk her zaman bu fiziksel etkile\u015fimi \u00f6l\u00e7\u00fclebilir bir dijital sonuca ba\u011flamak olmu\u015ftur. QR kodlar\u0131 bu sorunu do\u011frudan \u00e7\u00f6zer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir al\u0131c\u0131 postan\u0131zdaki bir kodu tarad\u0131\u011f\u0131nda, belirli bir kampanyaya ba\u011fl\u0131, zaman damgal\u0131, konum etiketli bir tarama olay\u0131 yakalars\u0131n\u0131z. Hangi par\u00e7an\u0131n eylemi tetikledi\u011fini, taraman\u0131n ne zaman ger\u00e7ekle\u015fti\u011fini, hangi cihaz\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131 ve a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n bir d\u00f6n\u00fc\u015f\u00fcme yol a\u00e7\u0131p a\u00e7mad\u0131\u011f\u0131n\u0131 bilirsiniz. Bu t\u00fcr bir ili\u015fkilendirme, bas\u0131l\u0131 materyallerle tarihsel olarak elde edilmesi zor olmu\u015ftur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takibin \u00f6tesinde, QR kodlar\u0131 s\u00fcrt\u00fcnmeyi ortadan kald\u0131r\u0131r. Bir al\u0131c\u0131dan bir URL yazmas\u0131n\u0131 veya teklifinizi aramas\u0131n\u0131 istemek yerine, tek bir tarama onlar\u0131 do\u011frudan bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na, kupona, forma veya \u00fcr\u00fcn sayfas\u0131na g\u00f6t\u00fcr\u00fcr. Anlamak <a href=\"https:\/\/pageloot.com\/tr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodlar\u0131n\u0131n bas\u0131l\u0131 ve dijital pazarlamay\u0131 nas\u0131l birle\u015ftirdi\u011fini<\/a> onlar\u0131 iyi kullanman\u0131n temelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statik ve Dinamik QR Kodlar\u0131: Hangisini Kullanmal\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, tek bir par\u00e7a bile basmadan \u00f6nce verece\u011finiz en \u00f6nemli kararlardan biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir <strong>Statik QR kodu<\/strong> sabit bir URL'yi do\u011frudan desene kodlar. Bir kez bas\u0131ld\u0131ktan sonra, nereye i\u015faret etti\u011fini de\u011fi\u015ftiremezsiniz ve hi\u00e7bir tarama verisi toplamaz. Statik kodlar, asla g\u00fcncellenmeyecek kal\u0131c\u0131 bilgiler i\u00e7in uygundur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir <strong>dinamik QR kodu<\/strong> k\u0131sa bir y\u00f6nlendirme URL'sini kodlar. Ger\u00e7ek hedef, bir kontrol panelinden herhangi bir zamanda g\u00fcncellenebilir \u2013 on binlerce par\u00e7a zaten postalanm\u0131\u015f olsa bile. Ayr\u0131ca, zaman, konum ve cihaz t\u00fcr\u00fc dahil olmak \u00fczere her taramay\u0131 otomatik olarak kaydeder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011frudan posta kampanyalar\u0131 i\u00e7in dinamik QR kodlar\u0131 neredeyse her zaman do\u011fru se\u00e7imdir \u00e7\u00fcnk\u00fc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcm bask\u0131y\u0131 yeniden basmadan bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 URL'sini d\u00fczeltebilirsiniz<\/li>\n<li>Bir promosyon sona erdikten sonra kodu aktif tutmak i\u00e7in hedefi de\u011fi\u015ftirebilirsiniz<\/li>\n<li>Her tarama kaydedilir, b\u00f6ylece kampanya performans\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak \u00f6l\u00e7ebilirsiniz<\/li>\n<li>Farkl\u0131 kod gruplar\u0131n\u0131 farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131na y\u00f6nlendirerek A\/B testleri yapabilirsiniz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131nt\u0131l\u0131 <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statik ve dinamik QR kodlar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/a> her t\u00fcr\u00fcn ne zaman mant\u0131kl\u0131 oldu\u011funu tam olarak a\u00e7\u0131klar.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Takip Edilebilir Do\u011frudan Posta QR Kodlar\u0131 Olu\u015fturun<\/strong> Kullan <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR Kod Olu\u015fturucu<\/a> istedi\u011finiz zaman g\u00fcncelleyebilece\u011finiz ve tek bir kontrol panelinden takip edebilece\u011finiz kodlar olu\u015fturmak i\u00e7in \u2013 yeniden bask\u0131 gerekmez.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011frudan Posta QR Kodlar\u0131 \u0130\u00e7in Takip Nas\u0131l Kurulur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kodu kampanyas\u0131n\u0131 takip etmek \u00fc\u00e7 katman i\u00e7erir: yerle\u015fik tarama analizi, Google Analytics i\u00e7in UTM parametreleri ve Facebook Pixel arac\u0131l\u0131\u011f\u0131yla iste\u011fe ba\u011fl\u0131 yeniden hedefleme.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-52c9f6-5b84809ddb2c.webp\" alt=\"QR takip ad\u0131mlar\u0131\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yerle\u015fik tarama analizi<\/strong> Pageloot ile dinamik bir QR kodu olu\u015fturdu\u011funuzda otomatik olarak kullan\u0131labilir. Kontrol paneliniz toplam taramalar\u0131, benzersiz taramalar\u0131, tarama konumlar\u0131n\u0131, cihaz t\u00fcrlerini ve tarama zamanlar\u0131n\u0131 kaydeder. Bu veriler size hangi pazarlar\u0131n ve demografik gruplar\u0131n en \u00e7ok etkile\u015fimde bulundu\u011funu s\u00f6yler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTM parametreleri<\/strong> bu ili\u015fkilendirmeyi Google Analytics'e ta\u015f\u0131r, b\u00f6ylece taraman\u0131n \u00f6tesindeki kullan\u0131c\u0131 yolculu\u011funu takip edebilirsiniz. Do\u011frudan posta kampanyas\u0131 i\u00e7in iyi yap\u0131land\u0131r\u0131lm\u0131\u015f bir UTM URL'si \u015f\u00f6yle g\u00f6r\u00fcnebilir:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`https:\/\/yoursite.com\/offer?utm`<em>source=direct<\/em>posta&amp;utm<em>medium=qr<\/em>kodu&amp;utm<em>kampanya=spring2025<\/em>kartpostal`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`utm_content` parametresini eklemek, ayn\u0131 kampanya i\u00e7indeki farkl\u0131 posta s\u00fcr\u00fcmleri, ek boyutlar\u0131 veya hedef kitle segmentleri aras\u0131nda ayr\u0131m yapman\u0131z\u0131 sa\u011flar. Bu <a href=\"https:\/\/pageloot.com\/tr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">QR kodlar\u0131 i\u00e7in UTM parametreleri k\u0131lavuzu<\/a> adland\u0131rma kurallar\u0131n\u0131 ve GA4 i\u00e7inde ortaya \u00e7\u0131kan verileri nas\u0131l okuyaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Facebook Pixel entegrasyonu<\/strong> postalar\u0131n\u0131z\u0131 tarayan ve sitenizi ziyaret eden ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan ki\u015fileri yeniden hedeflemenizi sa\u011flar \u2013 e-ticaret ve potansiyel m\u00fc\u015fteri olu\u015fturma kampanyalar\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir takip katman\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 takip y\u00f6ntemi de Pageloot'un dinamik QR kodu ayarlar\u0131nda mevcuttur. Tamam\u0131 i\u00e7in bak\u0131n\u0131z <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">QR kodu izleme rehberi<\/a> ad\u0131m ad\u0131m kurulum talimatlar\u0131 i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011frudan Posta Par\u00e7alar\u0131 \u0130\u00e7in QR Kodlar\u0131n\u0131 Boyutland\u0131rma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Boyutu yanl\u0131\u015f ayarlamak, aksi takdirde iyi tasarlanm\u0131\u015f bir postay\u0131 baltalaman\u0131n en h\u0131zl\u0131 yollar\u0131ndan biridir. \u00c7ok k\u00fc\u00e7\u00fck bir kod g\u00fcvenilir bir \u015fekilde taranmayacak ve yanl\u0131\u015f bir alana yerle\u015ftirilen bir kod posta otomasyonunu engelleyebilir.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/07\/content-asset-d2a8a7-7607aa89af88.webp\" alt=\"QR sizing rules\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan <strong>10:1 mesafe-boyut kural\u0131<\/strong>: kod, beklenen tarama mesafesinin her on in\u00e7i i\u00e7in en az bir in\u00e7 geni\u015fli\u011finde olmal\u0131d\u0131r. Kol mesafesinde tutulan bir kartpostal i\u00e7in \u2013 yakla\u015f\u0131k 20 in\u00e7 uzakta \u2013 kod en az 2 in\u00e7 geni\u015fli\u011finde olmal\u0131d\u0131r. Her zaman bir <strong>en az 0,25 in\u00e7 (6 mm) sessiz alan<\/strong> kodun d\u00f6rt taraf\u0131nda da net bir bo\u015fluk b\u0131rak\u0131n, b\u00f6ylece taray\u0131c\u0131lar QR desenini \u00e7evreleyen tasar\u0131m \u00f6\u011felerinden ay\u0131rt edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formata g\u00f6re pratik minimumlar:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Posta Format\u0131<\/th>\n<th>\u00d6nerilen Minimum Boyut<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kartpostal<\/td>\n<td>2 \u00d7 1.2 in\u00e7 (30 \u00d7 30 mm)<\/td>\n<\/tr>\n<tr>\n<td>Standart mektup \/ #10 zarf i\u00e7i ek<\/td>\n<td>0 \u00d7 1.0 in\u00e7 (25 \u00d7 25 mm)<\/td>\n<\/tr>\n<tr>\n<td>Kendinden zarfl\u0131 posta veya katalog<\/td>\n<td>2 \u00d7 1.6 in\u00e7 (30 \u00d7 40 mm)<\/td>\n<\/tr>\n<tr>\n<td>B\u00fcy\u00fck format \/ b\u00fcy\u00fck boyutlu d\u00fcz<\/td>\n<td>6 \u00d7 1.6 in\u00e7 (40 \u00d7 40 mm) veya daha b\u00fcy\u00fck<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <a href=\"https:\/\/pageloot.com\/tr\/how-to\/qr-code-size-guide\/\">QR kodu boyut k\u0131lavuzu<\/a> ve <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-sizing-for-different-print-materials\/\">farkl\u0131 bask\u0131 materyalleri i\u00e7in boyutland\u0131rma rehberi<\/a> ku\u015fe ka\u011f\u0131t sto\u011fu ve daha a\u011f\u0131r karton dahil ek senaryolar\u0131 kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011frudan Posta QR Kodlar\u0131 i\u00e7in Yerle\u015ftirme Kurallar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kodu par\u00e7an\u0131n neresine koydu\u011funuz hem tarama oranlar\u0131n\u0131 hem de USPS uyumlulu\u011funu etkiler, bu y\u00fczden yerle\u015ftirme dikkatli planlamay\u0131 hak eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7in <strong>posta uyumlulu\u011fu<\/strong>, QR kodunuzu adres blo\u011funun ve barkod net alan\u0131n\u0131n d\u0131\u015f\u0131na yerle\u015ftirin. USPS, s\u0131ralama i\u00e7in Ak\u0131ll\u0131 Posta barkodu (IMb) kullan\u0131r ve bu, posta par\u00e7as\u0131n\u0131n alt k\u0131sm\u0131 boyunca uzan\u0131r. QR kodunuz bu alan\u0131 \u00f6rtmemeli veya kalabal\u0131kla\u015ft\u0131rmamal\u0131d\u0131r. Sekt\u00f6r rehberli\u011fi, posta otomasyon ekipman\u0131yla herhangi bir \u00e7ak\u0131\u015fmay\u0131 \u00f6nlemek i\u00e7in QR kodlar\u0131n\u0131 bir postan\u0131n \u00f6n paneline veya \u00fcst arka b\u00f6l\u00fcm\u00fcne yerle\u015ftirmeyi \u00f6nerir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7in <strong>tarama oranlar\u0131<\/strong>, bu yerle\u015ftirme prensiplerini takip edin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6n panel yerle\u015fimi, a\u00e7\u0131l\u0131\u015f an\u0131nda dikkat \u00e7eker \u2013 teklifinizin hemen g\u00f6r\u00fclmesi gerekti\u011finde kullan\u0131\u015fl\u0131d\u0131r<\/li>\n<li>Arka kapak veya arka panel yerle\u015fimi, al\u0131c\u0131lar\u0131n harekete ge\u00e7meden \u00f6nce par\u00e7ay\u0131 okudu\u011fu daha uzun formlu postalar i\u00e7in iyi \u00e7al\u0131\u015f\u0131r<\/li>\n<li>Kodu, okuma ak\u0131\u015f\u0131nda do\u011fal bir dinlenme noktas\u0131na yerle\u015ftirin, al\u0131c\u0131lar\u0131n fark etme olas\u0131l\u0131\u011f\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011fu bir k\u00f6\u015feye s\u0131k\u0131\u015ft\u0131rmay\u0131n<\/li>\n<li>Kodu her zaman \u201c\u00d6zel indiriminiz i\u00e7in taray\u0131n\u201d veya \u201c\u00dccretsiz dan\u0131\u015fmanl\u0131k randevusu almak i\u00e7in taray\u0131n\u201d gibi k\u0131sa bir harekete ge\u00e7irici mesajla e\u015fle\u015ftirin\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">Pazarlama materyalleri i\u00e7in QR kodu yerle\u015ftirme k\u0131lavuzu<\/a> do\u011frudan posta, posterler ve \u00fcr\u00fcn ambalaj\u0131 dahil t\u00fcm bask\u0131 formatlar\u0131ndaki yerle\u015ftirme stratejilerini kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00fcvenilir \u015eekilde Taranabilen QR Kodlar\u0131 Tasarlamak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir do\u011frudan posta par\u00e7as\u0131, bir al\u0131c\u0131 onu taramadan \u00f6nce elle\u00e7leme, istifleme ve de\u011fi\u015fken ayd\u0131nlatma ko\u015fullar\u0131ndan ge\u00e7er. Kodunuz t\u00fcm bunlardan sa\u011f \u00e7\u0131kmal\u0131 ve hala temiz bir \u015fekilde taranabilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kontrast en \u00f6nemli tasar\u0131m de\u011fi\u015fkenidir.<\/strong> Koyu mod\u00fcller ve a\u00e7\u0131k arka plan aras\u0131nda en az 4:1 kontrast oran\u0131n\u0131 koruyun. Beyaz veya \u00e7ok a\u00e7\u0131k pastel \u00fczerine koyu lacivert veya siyah en g\u00fcvenli kombinasyondur. Renkleri tersine \u00e7evirmekten (koyu arka plan \u00fczerinde a\u00e7\u0131k desen) ve kodu dokulu bir g\u00f6rselin veya renkli bir gradyan\u0131n \u00fczerine yerle\u015ftirmekten ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc dosya formatlar\u0131 kullan\u0131n<\/strong> dosyalar\u0131 yaz\u0131c\u0131n\u0131za g\u00f6nderirken. SVG veya EPS formatlar\u0131 vekt\u00f6r tabanl\u0131d\u0131r ve herhangi bir bask\u0131 boyutunda pikselle\u015fmez. D\u00fc\u015f\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte bir JPEG veya PNG d\u0131\u015fa aktarmak ve sonra onu b\u00fcy\u00fctmek, taranamayan bas\u0131l\u0131 kodlar\u0131n en yayg\u0131n nedenlerinden biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Logonuzu dahil ederseniz<\/strong> QR kodunun i\u00e7inde, hata d\u00fczeltme seviyesi Q veya H kullan\u0131n ve logonun toplam kod alan\u0131n\u0131n 'undan fazlas\u0131n\u0131 kaplamamas\u0131n\u0131 sa\u011flay\u0131n. Bu <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator-with-logo\/\">Logolu QR Kod Olu\u015fturucu<\/a> bir logo y\u00fckledi\u011finizde hata d\u00fczeltmeyi ayarlayarak bunu otomatik olarak halleder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Harekete ge\u00e7irici mesaj \u00e7er\u00e7evesi ekleyin<\/strong> kodun etraf\u0131na. \u201cTeklifinizi Almak \u0130\u00e7in Taray\u0131n\u201d gibi etiketli bir kenarl\u0131k, kodun ne yapt\u0131\u011f\u0131na dair belirsizli\u011fi giderir ve teredd\u00fctl\u00fc al\u0131c\u0131lara harekete ge\u00e7meleri i\u00e7in bir neden verir. A\u00e7\u0131k\u00e7a belirtilmi\u015f CTA'lara sahip \u00e7er\u00e7eveli kodlar, ba\u011flam sa\u011flad\u0131klar\u0131 i\u00e7in \u00e7\u0131plak kodlardan s\u00fcrekli olarak daha iyi performans g\u00f6sterir. Daha fazla bilgi edinin <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/qr-code-frames\/\">QR kod \u00e7er\u00e7eveleri ve bunlar\u0131 etkili bir \u015fekilde nas\u0131l kullanaca\u011f\u0131n\u0131z<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tam bask\u0131y\u0131 yapmadan \u00f6nce test edin.<\/strong> Prototipi birden fazla cihazda, farkl\u0131 ayd\u0131nlatma ko\u015fullar\u0131nda ve tipik bir al\u0131c\u0131n\u0131n par\u00e7ay\u0131 tutaca\u011f\u0131 mesafeden taray\u0131n. Ekranda do\u011fru g\u00f6r\u00fcnen bir kod, dosya d\u0131\u015fa aktar\u0131m\u0131 s\u0131ras\u0131nda kontrast ayarlar\u0131 de\u011fi\u015ftiyse bask\u0131da hala ba\u015far\u0131s\u0131z olabilir. Bu <a href=\"https:\/\/pageloot.com\/tr\/how-to\/use-qr-codes-in-print-media\/\">bask\u0131 medyas\u0131nda QR kodu kullan\u0131m\u0131 i\u00e7in y\u00f6nergeler<\/a> bir prototipi onaylamadan \u00f6nce \u00fczerinde \u00e7al\u0131\u015fmak i\u00e7in pratik bir kontrol listesi sa\u011flar.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Bir Sonraki Postan\u0131z \u0130\u00e7in Markal\u0131 Bir QR Kodu Olu\u015fturun<\/strong> Logonuzu ekleyin, renklerinizi se\u00e7in ve bu ile bir CTA \u00e7er\u00e7evesi ayarlay\u0131n <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator-with-logo\/\">Logolu QR Kod Olu\u015fturucu<\/a> \u2013 sonra bask\u0131ya haz\u0131r bir SVG veya EPS dosyas\u0131 indirin.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">QR Kodlar\u0131n\u0131 Mobil Uyumlu Hedeflere Ba\u011flama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir tarama sadece ba\u015flang\u0131\u00e7t\u0131r. A\u00e7\u0131l\u0131\u015f sayfas\u0131 mobilde ba\u015far\u0131s\u0131z olursa, kampanyan\u0131n geri kalan\u0131n\u0131n ne kadar iyi performans g\u00f6sterdi\u011fine bak\u0131lmaks\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc kaybedersiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir do\u011frudan posta kampanyas\u0131 i\u00e7in her QR kodu hedefi \u015funlar olmal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobil \u00f6ncelikli<\/strong>, ba\u015fparmakla gezinme i\u00e7in boyutland\u0131r\u0131lm\u0131\u015f metin ve d\u00fc\u011fmelerle<\/li>\n<li><strong>H\u0131zl\u0131 y\u00fcklenen<\/strong>, ideal olarak 3 saniyenin alt\u0131nda \u2013 yava\u015f sayfalar teklif okunmadan \u00f6nce bile terk edilmeye neden olur<\/li>\n<li><strong>Eylem odakl\u0131<\/strong>, sayfan\u0131n \u00fcst k\u0131sm\u0131na yak\u0131n yerle\u015ftirilmi\u015f tek bir birincil CTA ile<\/li>\n<li><strong>G\u00f6rsel olarak tutarl\u0131<\/strong> postan\u0131n tasar\u0131m\u0131yla, b\u00f6ylece al\u0131c\u0131lar do\u011fru yere geldiklerini bilir<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir promosyon kampanyas\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, bu <a href=\"https:\/\/pageloot.com\/tr\/coupon-qr-code-generator\/\">Kupon QR Kod Olu\u015fturucu<\/a> teklifinizi do\u011frudan g\u00f6steren bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 olu\u015fturman\u0131za olanak tan\u0131r \u2013 ayr\u0131 bir sayfa olu\u015fturmaya gerek yok. Kampanyaya \u00f6zel URL'ler i\u00e7in, bu <a href=\"https:\/\/pageloot.com\/tr\/link-qr-code-generator\/\">Ba\u011flant\u0131 QR Kod Olu\u015fturucu<\/a> herhangi bir URL'yi saniyeler i\u00e7inde izlenebilir, markal\u0131 bir koda d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taramadan sonra d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan sayfalar olu\u015fturma konusunda detayl\u0131 rehberlik i\u00e7in, \u015furaya bak\u0131n <a href=\"https:\/\/pageloot.com\/tr\/blog\/mobile-qr-code-landing-pages-best-practices\/\">mobil QR kodu a\u00e7\u0131l\u0131\u015f sayfalar\u0131 i\u00e7in en iyi uygulamalar<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR Kodu Kullan\u0131m\u0131n\u0131 \u00d6d\u00fcllendiren USPS Promosyonlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">USPS, belirli teknolojileri entegre eden g\u00f6ndericilere posta indirimleri sunan y\u0131ll\u0131k promosyonlar d\u00fczenler. \u0130kisi do\u011frudan QR kodu kampanyalar\u0131yla ilgilidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <strong>Entegre Teknoloji Promosyonu<\/strong> bir posta par\u00e7as\u0131ndaki QR kodlar\u0131, ilgili bir dijital deneyim sunmak i\u00e7in USPS gereksinimlerini kar\u015f\u0131lad\u0131\u011f\u0131nda 3% posta indirimi sunar. Hak kazanmak i\u00e7in kodun uygun boyutta, a\u00e7\u0131k\u00e7a yerle\u015ftirilmi\u015f olmas\u0131 ve posta par\u00e7as\u0131n\u0131n i\u00e7eri\u011fiyle esasl\u0131 bir \u015fekilde ilgili olan mobil optimize edilmi\u015f bir hedefe ba\u011flant\u0131 vermesi gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <strong>Informed Delivery program\u0131<\/strong> i\u015fletme g\u00f6ndericilerinin fiziksel bir posta par\u00e7as\u0131n\u0131 dijital i\u00e7erikle \u2013 renkli bir g\u00f6rsel ve t\u0131klanabilir bir URL \u2013 e\u015fle\u015ftirmesine olanak tan\u0131r; bu i\u00e7erik, USPS'in abonelere postalar\u0131 gelmeden \u00f6nce g\u00f6nderdi\u011fi e-posta veya uygulama bildiriminde g\u00f6r\u00fcn\u00fcr. Bu, fiziksel par\u00e7a al\u0131c\u0131n\u0131n eline ge\u00e7meden \u00f6nce kampanyan\u0131z\u0131n ikinci bir izlenimini olu\u015fturur. Temel Informed Delivery kampanya i\u015flevselli\u011fi, standart posta \u00fccreti d\u0131\u015f\u0131nda ek bir USPS \u00fccreti olmaks\u0131z\u0131n mevcuttur ve nitelikli g\u00f6nderilerde birle\u015fik tasarruflar i\u00e7in di\u011fer promosyonlarla birle\u015ftirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir Informed Delivery kampanyas\u0131 kurmak i\u00e7in, USPS \u0130\u015fletme M\u00fc\u015fteri Ge\u00e7idi \u00fczerinden kaydolur, bir g\u00f6nderim tarihi penceresiyle kampanyan\u0131z\u0131 olu\u015fturur ve g\u00f6nderiniz \u0130\u015fletme Posta Giri\u015f Birimi'ne girmeden \u00f6nce e\u015flik eden i\u00e7eri\u011finizi y\u00fcklersiniz. Uygun posta t\u00fcrleri aras\u0131nda Birinci S\u0131n\u0131f Posta mektuplar\u0131, USPS Pazarlama Postas\u0131 mektuplar\u0131 ve Ak\u0131ll\u0131 Posta barkodu ta\u015f\u0131yan Kar Amac\u0131 G\u00fctmeyen USPS Pazarlama Postas\u0131 mektuplar\u0131 bulunur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informed Delivery'yi Entegre Teknoloji Promosyonu i\u00e7in hak kazanan bir QR koduyla birlikte kullan\u0131rsan\u0131z, ayn\u0131 g\u00f6nderimde her iki indirimi de talep edebilirsiniz \u2013 daha b\u00fcy\u00fck g\u00f6nderilerde anlaml\u0131 bir maliyet azaltma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011frudan Posta QR Kodu Kampanya Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyan\u0131z yay\u0131na girdi\u011finde, izlemeye de\u011fer metrikler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TOPLAM TARAMA<\/strong> \u2013 kodun g\u00f6nderim boyunca ka\u00e7 kez tarand\u0131\u011f\u0131n\u0131n ham hacmi<\/li>\n<li><strong>Benzersiz tarama say\u0131s\u0131<\/strong> \u2013 bireysel etkile\u015fimde bulunan al\u0131c\u0131lar\u0131 yakla\u015f\u0131k olarak g\u00f6steren farkl\u0131 cihaz say\u0131s\u0131<\/li>\n<li><strong>Tarama-d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong> \u2013 bir sat\u0131n alma, form doldurma veya telefon aramas\u0131 gibi hedef eyleminizi tamamlayan taramalar\u0131n y\u00fczdesi<\/li>\n<li><strong>Tarama konumu<\/strong> \u2013 hangi posta kodlar\u0131n\u0131n veya b\u00f6lgelerin en \u00e7ok yan\u0131t verdi\u011fini g\u00f6steren co\u011frafi veriler<\/li>\n<li><strong>Tarama zamanlamas\u0131<\/strong> \u2013 g\u00fcn\u00fcn hangi saatinde ve haftan\u0131n hangi g\u00fcnlerinde al\u0131c\u0131lar\u0131n etkile\u015fimde bulundu\u011fu<\/li>\n<li><strong>Cihaz t\u00fcr\u00fc<\/strong> \u2013 a\u00e7\u0131l\u0131\u015f sayfas\u0131 optimizasyon kararlar\u0131n\u0131 bilgilendirebilecek iOS ve Android ayr\u0131m\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pageloot'un paneli, t\u00fcm bunlar\u0131 dinamik QR kodlar\u0131 i\u00e7in otomatik olarak y\u00fczeye \u00e7\u0131kar\u0131r. Daha derin huni analizi i\u00e7in, UTM etiketli URL'lerinizi GA4'e ba\u011flay\u0131n ve taramadan sonra ne oldu\u011funu izleyin \u2013 al\u0131c\u0131lar\u0131n hangi sayfalar\u0131 ziyaret etti\u011fini, ne kadar kald\u0131klar\u0131n\u0131 ve d\u00f6n\u00fc\u015ft\u00fcr\u00fcp d\u00f6n\u00fc\u015ft\u00fcrmediklerini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu verileri bir sonraki g\u00f6nderinizi keskinle\u015ftirmek i\u00e7in kullan\u0131n. Tarama say\u0131s\u0131 bir b\u00f6lgede yo\u011funla\u015ft\u0131 ancak d\u00f6n\u00fc\u015f\u00fcmler d\u00fc\u015f\u00fckse, a\u00e7\u0131l\u0131\u015f sayfas\u0131 veya teklif yerelle\u015ftirme gerektirebilir. Tarama say\u0131s\u0131 teslimattan sonraki ikinci g\u00fcnde zirveye ula\u015ft\u0131ysa, bu, kitlenizin postay\u0131 ne zaman a\u00e7t\u0131\u011f\u0131n\u0131 g\u00f6sterir ve gelecekteki b\u0131rakma zamanlamas\u0131 kararlar\u0131na rehberlik edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131nt\u0131l\u0131 izleme kurulum talimatlar\u0131 \u015furada mevcuttur: <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">QR kodu izleme rehberi<\/a> ve <a href=\"https:\/\/pageloot.com\/tr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Google Analytics i\u00e7in UTM parametreleri rehberi<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hepsini Bir Araya Getirmek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fe yarayan bir do\u011frudan posta QR kodu kampanyas\u0131 \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr: en az 1 in\u00e7 geni\u015fli\u011finde boyutland\u0131r\u0131lm\u0131\u015f dinamik bir kod, \u00f6n panelde posta barkodu b\u00f6lgesinden uzakta yerle\u015ftirilmi\u015f, temiz bir arka plan \u00fczerinde y\u00fcksek kontrastla bas\u0131lm\u0131\u015f, h\u0131zl\u0131 bir mobil a\u00e7\u0131l\u0131\u015f sayfas\u0131na ba\u011fl\u0131 ve hem Pageloot'un yerle\u015fik analitikleri hem de GA4'teki UTM etiketli URL'ler arac\u0131l\u0131\u011f\u0131yla izlenir. Her tarama, bir sonraki kampanya i\u00e7in \u00fczerinde hareket edebilece\u011finiz bir veri noktas\u0131 haline gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk dinamik QR kodunuzu olu\u015fturarak ve onu belirli bir kampanya URL'sine ekleyerek ba\u015flay\u0131n. \u015eunu kullan\u0131n: <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator\/\">QR Kod Olu\u015fturucu<\/a> bug\u00fcn \u00fccretsiz bir kod olu\u015fturmak i\u00e7in, veya do\u011frudan \u015furaya ge\u00e7in: <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR Kod Olu\u015fturucu<\/a> ba\u015flang\u0131\u00e7tan itibaren tam izleme ve d\u00fczenleme yetenekleri elde etmek i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-65127adde591\"><strong class=\"schema-faq-question\">Ayn\u0131 QR kodunu, farkl\u0131 kampanyalar genelinde birden fazla do\u011frudan posta par\u00e7as\u0131nda kullanabilir miyim?<\/strong> <p class=\"schema-faq-answer\">Teknik olarak evet, ancak \u00f6nerilmez. Her kampanya i\u00e7in ayr\u0131 dinamik QR kodlar\u0131 kullanmak, performans\u0131 ba\u011f\u0131ms\u0131z olarak izlemenizi sa\u011flar. Tek bir kodu yeniden kullan\u0131rsan\u0131z, hangi g\u00f6nderinin hangi taramalar\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ay\u0131rt edemezsiniz. Dinamik bir QR kodu ile kampanyalar aras\u0131nda hedef URL'yi g\u00fcncelleyebilirsiniz, ancak her farkl\u0131 g\u00f6nderi i\u00e7in yeni bir kod \u2013 yeni bir UTM etiketli URL ile birlikte \u2013 olu\u015fturmak, analizlerinizi temiz ve raporlaman\u0131z\u0131 do\u011fru tutar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-4ef0590d5150\"><strong class=\"schema-faq-question\">Postalar\u0131m zaten bas\u0131ld\u0131ktan sonra a\u00e7\u0131l\u0131\u015f sayfas\u0131 URL'sini de\u011fi\u015ftirmem gerekirse ne olur?<\/strong> <p class=\"schema-faq-answer\">E\u011fer dinamik bir QR kod kulland\u0131ysan\u0131z, bas\u0131l\u0131 koda dokunmadan hedef URL'yi Pageloot kontrol panelinizden istedi\u011finiz zaman g\u00fcncelleyebilirsiniz. Kodun kendisi asla de\u011fi\u015fmez \u2013 sadece y\u00f6nlendirme hedefi de\u011fi\u015fir. Bu, dinamik QR kodlar\u0131n bas\u0131l\u0131 kampanyalar i\u00e7in standart tercih olmas\u0131n\u0131n ba\u015fl\u0131ca nedenlerinden biridir. E\u011fer statik bir QR kod kulland\u0131ysan\u0131z, URL desene kal\u0131c\u0131 olarak kodlanm\u0131\u015ft\u0131r ve bask\u0131dan sonra de\u011fi\u015ftirilemez.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-29e1908e3bca\"><strong class=\"schema-faq-question\">QR kodumun bir USPS posta indirimi i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 nas\u0131l bilebilirim?<\/strong> <p class=\"schema-faq-answer\">USPS Entegre Teknoloji Promosyonu, minimum QR kodu boyutu, posta par\u00e7as\u0131 \u00fczerindeki yerle\u015fim ve kodun sundu\u011fu mobil deneyim t\u00fcr\u00fcn\u00fc kapsayan belirli y\u0131ll\u0131k gereksinimlere sahiptir. Promosyon genellikle kodun, posta par\u00e7as\u0131 i\u00e7eri\u011fiyle do\u011frudan ilgili olan mobil uyumlu bir hedefe ba\u011flanmas\u0131n\u0131 gerektirir. Gereksinimler her y\u0131l g\u00fcncellenir, bu nedenle par\u00e7an\u0131z\u0131 tasarlamadan \u00f6nce USPS \u0130\u015f M\u00fc\u015fteri A\u011f Ge\u00e7idi arac\u0131l\u0131\u011f\u0131yla mevcut promosyon y\u00f6nergelerini inceleyin. Posta hizmeti sa\u011flay\u0131c\u0131n\u0131z veya mektup at\u00f6lyeniz de tasar\u0131m a\u015famas\u0131nda uygunlu\u011fu onaylayabilir.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Taramalar\u0131 izlemek ve ROI'yi art\u0131rmak i\u00e7in do\u011frudan postada QR kod kullan\u0131n. Boyutland\u0131rma, yerle\u015fim, dinamik ve statik kodlar ile USPS posta \u00fccreti.<\/p>","protected":false},"author":17,"featured_media":55357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-55444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes on Direct Mail: How to Use and Track Them<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes on direct mail to track scans and improve ROI. 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Sadece QR kodlar\u0131 konusunda 5 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir derin bir uzmanl\u0131\u011fa sahip olan Siim, bu alanda bir konu uzman\u0131 haline gelmi\u015ftir. Dijital etkile\u015fimleri basitle\u015ftirmek ve art\u0131rmak i\u00e7in QR teknolojisinden yararlanmada \u00f6nemli ad\u0131mlar at\u0131yor. Yolculu\u011fu sadece burada ba\u015flamad\u0131. Siim'in Hizmet Olarak Yaz\u0131l\u0131m (SaaS) sekt\u00f6r\u00fcnde 10 y\u0131l\u0131 a\u015fk\u0131n g\u00fc\u00e7l\u00fc deneyimi ile kapsaml\u0131 bir dijital ge\u00e7mi\u015fe sahip olmas\u0131, dijital \u00e7\u00f6z\u00fcmler konusundaki derin bilgisinin bir kan\u0131t\u0131d\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-65127adde591","position":1,"url":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-65127adde591","name":"Ayn\u0131 QR kodunu, farkl\u0131 kampanyalar genelinde birden fazla do\u011frudan posta par\u00e7as\u0131nda kullanabilir miyim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Technically yes, but it is not recommended. Using separate dynamic QR codes for each campaign lets you track performance independently. If you reuse one code, you cannot distinguish which mailing drove which scans. With a dynamic QR code, you can update the destination URL between campaigns, but creating a new code \u2013 along with a new UTM-tagged URL \u2013 for each distinct mailing keeps your analytics clean and your reporting accurate.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-4ef0590d5150","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-4ef0590d5150","name":"Postalar\u0131m zaten bas\u0131ld\u0131ktan sonra a\u00e7\u0131l\u0131\u015f sayfas\u0131 URL'sini de\u011fi\u015ftirmem gerekirse ne olur?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If you used a dynamic QR code, you can update the destination URL at any time from your Pageloot dashboard without touching the printed code. The code itself never changes \u2013 only the redirect destination does. This is one of the primary reasons dynamic QR codes are the standard choice for print campaigns. If you used a static QR code, the URL is permanently encoded into the pattern and cannot be changed after printing.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-29e1908e3bca","position":3,"url":"https:\/\/pageloot.com\/qr-codes-on\/direct-mail\/#faq-question-29e1908e3bca","name":"QR kodumun bir USPS posta indirimi i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 nas\u0131l bilebilirim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The USPS Integrated Technology Promotion has specific annual requirements covering minimum QR code size, placement on the mailpiece, and the type of mobile experience the code delivers. The promotion typically requires the code to link to a mobile-optimized destination that is directly relevant to the mailpiece content. Requirements are updated each year, so review the current promotion guidelines through the USPS Business Customer Gateway before designing your piece. Your mail service provider or lettershop can also confirm eligibility during the design phase.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/55444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/comments?post=55444"}],"version-history":[{"count":1,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/55444\/revisions"}],"predecessor-version":[{"id":55520,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/55444\/revisions\/55520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media\/55357"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media?parent=55444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/categories?post=55444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/tags?post=55444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}