{"id":49865,"date":"2026-02-20T08:43:42","date_gmt":"2026-02-20T08:43:42","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/top-metrics-location-based-qr-code-campaigns\/"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"top-metrics-location-based-qr-code-campaigns","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/blog\/top-metrics-location-based-qr-code-campaigns\/","title":{"rendered":"Konum bazl\u0131 QR kod kampanyalar\u0131 i\u00e7in en iyi 7 metrik"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Konum tabanl\u0131 QR kampanyan\u0131z\u0131n ger\u00e7ekten i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 nas\u0131l anlars\u0131n\u0131z? Do\u011fru metrikler olmadan, bas\u0131l\u0131 materyallere etkilerini kan\u0131tlama yolu olmaks\u0131z\u0131n para harcars\u0131n\u0131z. Bu k\u0131lavuz, ilk taramadan nihai d\u00f6n\u00fc\u015f\u00fcme kadar kampanya performans\u0131n\u0131n net, veriye dayal\u0131 bir resmini veren yedi metri\u011fi ayr\u0131nt\u0131lar\u0131yla a\u00e7\u0131klar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konum Tabanl\u0131 QR Kampanyalar\u0131n\u0131 \u00d6l\u00e7\u00fclebilir K\u0131lan Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konum tabanl\u0131 QR kod kampanyalar\u0131, \u00e7evrimd\u0131\u015f\u0131 yerle\u015fimleri (posterler, ambalajlar, ma\u011faza i\u00e7i ekranlar, etkinlik materyalleri) dijital deneyimlere ba\u011flar. Web sitesi trafi\u011finin aksine, bu etkile\u015fimler fiziksel d\u00fcnyada ba\u015flar ve bu da bir ili\u015fkilendirme zorlu\u011fu yarat\u0131r: Austin'deki bir taramay\u0131 e-ticaret platformunuzdaki bir sat\u0131n alma i\u015flemine nas\u0131l ba\u011flars\u0131n\u0131z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cevap \u015fudur: <strong>dinamik QR kodlar\u0131<\/strong>. Statik kodlar\u0131n aksine, dinamik QR kodlar\u0131 taramalar\u0131, kullan\u0131c\u0131y\u0131 hedefe g\u00f6ndermeden \u00f6nce verileri kaydeden bir y\u00f6nlendirme sunucusu arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirir. Bu ara ad\u0131m, takibi m\u00fcmk\u00fcn k\u0131lar. Bir taraman\u0131n ne zaman, nerede ve nas\u0131l ger\u00e7ekle\u015fti\u011fini yakalayabilir ve tek bir materyali yeniden basmadan hedef URL'yi g\u00fcncelleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">QR kodu izleme<\/a> her koda kampanyan\u0131za ba\u011fl\u0131 benzersiz bir y\u00f6nlendirme ba\u011flant\u0131s\u0131 atayarak \u00e7al\u0131\u015f\u0131r. Her tarama, analiz platformunuzun kaydetti\u011fi bir veri olay\u0131 olu\u015fturur. Bunu hedef URL'ye g\u00f6m\u00fcl\u00fc UTM parametreleriyle e\u015fle\u015ftirin ve tarama verilerini do\u011frudan Google Analytics 4'e, CRM'inize veya bir pazarlama otomasyon arac\u0131na aktarabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu temel olu\u015fturulduktan sonra, izlemeye de\u011fer yedi metrik \u015funlard\u0131r.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-campaign-metrics-4be896-d1e8fe0d84f4.webp\" alt=\"QR metrikleri bilgi grafi\u011fi\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Toplam Tarama Say\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toplam tarama say\u0131s\u0131, ayn\u0131 ki\u015fi taraf\u0131ndan yap\u0131lan birden fazla tarama dahil olmak \u00fczere QR kodunuzla yap\u0131lan her etkile\u015fimi sayar. Bu, temel etkile\u015fim metri\u011finizdir; yerle\u015fiminizin g\u00f6r\u00fcn\u00fcr ve eylemi tetikleyecek kadar ilgi \u00e7ekici olup olmad\u0131\u011f\u0131n\u0131 size s\u00f6yler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarama oranlar\u0131 ba\u011flama g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bas\u0131l\u0131 reklamlar genellikle %1-3 tarama oranlar\u0131 g\u00f6r\u00fcr.<\/li>\n<li>\u00dcr\u00fcn ambalajlar\u0131 genellikle %2-5 oran\u0131nda performans g\u00f6sterir.<\/li>\n<li>Ma\u011faza i\u00e7i ekranlar genellikle %5-10 oran\u0131nda tarama \u00fcretir.<\/li>\n<li>Etkinlik materyalleri -20'ye ula\u015fabilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kampanya lansman\u0131ndan sonra toplam taramalardaki art\u0131\u015f olumlu bir sinyaldir, ancak \u00f6m\u00fcr boyu taramalar\u0131n \u201cinin genellikle ilk 30 g\u00fcn i\u00e7inde ger\u00e7ekle\u015fti\u011fini belirtmekte fayda var. G\u00fc\u00e7l\u00fc bir lansman \u00f6nemlidir. \u201dY\u00fczde 10 indirim i\u00e7in taray\u0131n\" gibi net bir harekete ge\u00e7irici mesaj, ba\u011flam olmadan yerle\u015ftirilen bir koda g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla erken tarama sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yerle\u015fim i\u00e7in, QR kodlar\u0131n\u0131 g\u00f6z hizas\u0131na (yakla\u015f\u0131k 1.2 ila 1.5 metre y\u00fcksekli\u011fe) yerle\u015ftirin ve g\u00fcvenilir tarama i\u00e7in en az 2.5 cm boyutunda olduklar\u0131ndan emin olun. Toplam tarama say\u0131s\u0131 size eri\u015fim sa\u011flar; a\u015fa\u011f\u0131daki metrikler bununla ne yapaca\u011f\u0131n\u0131z\u0131 s\u00f6yler.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>QR Kampanyalar\u0131n\u0131z\u0131 Ger\u00e7ek Zamanl\u0131 Takip Edin<\/strong> Toplam taramalar\u0131, benzersiz ziyaret\u00e7ileri ve co\u011frafi e\u011filimleri an\u0131nda g\u00f6r\u00fcn. <a href=\"https:\/\/pageloot.com\/tr\/feature\/analytics\/\">QR Kod Analizi ve Takip \u00f6zelliklerini<\/a> \u00f6nemli olan\u0131 \u00f6l\u00e7meye ba\u015flamak i\u00e7in ke\u015ffedin.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. Benzersiz Taramalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Benzersiz taramalar, tekrarlanan etkile\u015fimleri filtreleyerek yaln\u0131zca farkl\u0131 cihazlar\u0131 veya kullan\u0131c\u0131lar\u0131 sayar. Toplam ve benzersiz taramalar aras\u0131ndaki fark, analizlerinizdeki en bilgilendirici oranlardan biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer 10.000 toplam taraman\u0131z ve 8.000 benzersiz taraman\u0131z varsa, etkile\u015fimlerinizin 'si geri d\u00f6nen ziyaretlerdir. Bunun iyi mi k\u00f6t\u00fc m\u00fc oldu\u011fu hedefinize ba\u011fl\u0131d\u0131r. Bir sadakat program\u0131 veya dijital men\u00fc i\u00e7in tekrarlanan taramalar as\u0131l noktad\u0131r. Yeni insanlara ula\u015fmak i\u00e7in tasarlanm\u0131\u015f bir fark\u0131ndal\u0131k kampanyas\u0131 i\u00e7in d\u00fc\u015f\u00fck benzersiz tarama say\u0131s\u0131, kitlenizi geni\u015fletmedi\u011finizin bir i\u015faretidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benzersiz tarama takibi i\u00e7in dinamik QR kodlar\u0131 gereklidir. Platformlar, verileri anonim tutarken bireysel kullan\u0131c\u0131lar\u0131 ay\u0131rt etmek i\u00e7in cihaz d\u00fczeyinde tan\u0131mlay\u0131c\u0131lar veya IP tabanl\u0131 sinyaller kullan\u0131r. Bu ayr\u0131m operasyonel olarak da \u00f6nemlidir \u2013 tarama verilerini bir CRM'ye senkronize ediyorsan\u0131z, benzersiz taramalar yinelenen kay\u0131tlar\u0131 ve \u015fi\u015firilmi\u015f potansiyel m\u00fc\u015fteri say\u0131lar\u0131n\u0131 \u00f6nler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pratik bir sinyal: Ayn\u0131 kodu 48 saat i\u00e7inde iki kez tarayan kullan\u0131c\u0131lar genellikle daha y\u00fcksek sat\u0131n alma niyeti g\u00f6sterir, bu da onlar\u0131 takip hedeflemesi veya potansiyel m\u00fc\u015fteri puanlamas\u0131 i\u00e7in faydal\u0131 bir segment haline getirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Tarama Konumlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Co\u011frafi tarama verileri, kodlar\u0131n\u0131za tam olarak nerede eri\u015fildi\u011fini, genellikle \u015fehir d\u00fczeyine kadar g\u00f6sterir. Konum tabanl\u0131 kampanyalar\u0131n ad\u0131n\u0131 ald\u0131\u011f\u0131 ve b\u00fct\u00e7e kararlar\u0131n\u0131n \u00e7ok daha kolay hakl\u0131 \u00e7\u0131kar\u0131ld\u0131\u011f\u0131 yer buras\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu QR analiz panosu, konum verilerini \u0131s\u0131 haritalar\u0131 veya \u015fehir d\u00fczeyinde d\u00f6k\u00fcmler olarak g\u00f6r\u00fcnt\u00fcler; bu, hangi yerle\u015fimlerin sonu\u00e7 verdi\u011fini ve hangi b\u00f6lgelerin yat\u0131r\u0131ma g\u00f6re d\u00fc\u015f\u00fck performans g\u00f6sterdi\u011fini belirlemenizi sa\u011flar. E\u015fit da\u011f\u0131l\u0131ma sahip ulusal bir kampanya i\u00e7in konum verileri genellikle \u015fa\u015f\u0131rt\u0131c\u0131 bir yo\u011funla\u015fma ortaya \u00e7\u0131kar\u0131r. Birden fazla eyaletteki bir el ilan\u0131 kampanyas\u0131, orta b\u00fcy\u00fckl\u00fckte bir \u015fehirde 500 tarama ve b\u00fcy\u00fck pazarlarda 100'den az tarama \u00fcretebilir \u2013 konum takibi olmadan g\u00f6r\u00fcnmez olacak bir i\u00e7g\u00f6r\u00fc.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-analytics-dashboard-6f0988-16641728cdd0.webp\" alt=\"Konum tarama paneli\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Her yerle\u015fime benzersiz QR kodlar\u0131 atamak, konum performans\u0131n\u0131 izole etmenin en g\u00fcvenilir yoludur. Birden fazla konumda tek bir kod size toplu veri verir; benzersiz kodlar size do\u011frudan bir kar\u015f\u0131la\u015ft\u0131rma sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konum verileri ayr\u0131ca ki\u015fiselle\u015ftirmeyi de m\u00fcmk\u00fcn k\u0131lar. <a href=\"https:\/\/pageloot.com\/tr\/blog\/geotargeted-qr-codes-reaching-local-audiences-globally\/\">Co\u011frafi hedeflemeli QR kodlar\u0131<\/a> kullan\u0131c\u0131lar\u0131 tarama konumlar\u0131na g\u00f6re farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131na y\u00f6nlendirebilir \u2013 \u00f6rne\u011fin, bir market zinciri, ayr\u0131 materyaller basmaya gerek kalmadan, daha so\u011fuk b\u00f6lgelerde s\u0131cak i\u00e7ecekleri ve s\u0131cakl\u0131klar\u0131n daha y\u00fcksek oldu\u011fu yerlerde so\u011fuk i\u00e7ecekleri tan\u0131tabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gizlilik hakk\u0131nda bir not:<\/strong> Kaliforniya T\u00fcketici Gizlili\u011fi Yasas\u0131 uyar\u0131nca, yakla\u015f\u0131k 1.850 fitlik bir yar\u0131\u00e7ap i\u00e7indeki konum olarak tan\u0131mlanan hassas co\u011frafi konum verileri, hassas ki\u015fisel bilgi olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r. \u015eehir d\u00fczeyinde IP tabanl\u0131 izleme genellikle bu e\u015fi\u011fin d\u0131\u015f\u0131nda kal\u0131r, ancak GPS tabanl\u0131 izleme a\u00e7\u0131k kullan\u0131c\u0131 onay\u0131 gerektirir. Platformunuzun veri uygulamalar\u0131n\u0131 g\u00f6zden ge\u00e7irin ve ayr\u0131nt\u0131l\u0131 konum verilerini toplamadan \u00f6nce uygun onay\u0131 al\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Zaman \u0130\u00e7inde Taramalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zamanlama verileri, kitlenizin nas\u0131l ve ne zaman etkile\u015fim kurdu\u011funa dair kal\u0131plar\u0131 ortaya \u00e7\u0131kar\u0131r. Saat, g\u00fcn ve haftaya g\u00f6re tarama hacmine bakmak, sadece ka\u00e7 ki\u015finin tarama yapt\u0131\u011f\u0131n\u0131 de\u011fil, ayn\u0131 zamanda ne zaman harekete ge\u00e7me olas\u0131l\u0131klar\u0131n\u0131n en y\u00fcksek oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel kal\u0131plar kampanya t\u00fcr\u00fcne g\u00f6re de\u011fi\u015fir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B kampanyalar\u0131 Sal\u0131'dan Per\u015fembe'ye, 12:00 PM ile 2:00 PM aras\u0131nda zirveye ula\u015fma e\u011filimindedir.<\/li>\n<li>B2C kampanyalar\u0131 genellikle Cuma'dan Pazar'a, 6:00 PM ile 8:00 PM aras\u0131nda en fazla etkinli\u011fi g\u00f6r\u00fcr.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak yerel ko\u015fullar, genel k\u0131yaslamalardan daha \u00f6nemlidir. Bir kahve d\u00fckkan\u0131 ekran\u0131 sabah 8:00'de zirve yapabilir; bir etkinlik mekan\u0131 QR kodu kap\u0131lar a\u00e7\u0131lmadan 30 dakika \u00f6nce zirveye ula\u015fabilir. Tarama h\u0131z\u0131 \u2013 saat ba\u015f\u0131na tarama oran\u0131 \u2013 bu kal\u0131plar\u0131 fark etmenize ve ilk lansman d\u00f6neminden sonra ilginin azalmaya ba\u015flad\u0131\u011f\u0131 kampanya d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn erken belirtilerini yakalaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamanlama verileri, i\u00e7erik kontrol\u00fc ile birle\u015ftirildi\u011finde eyleme ge\u00e7irilebilir hale gelir. <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR kodlar\u0131<\/a> hedef URL'leri ger\u00e7ek zamanl\u0131 olarak g\u00fcncellemenize olanak tan\u0131r, b\u00f6ylece materyalleri yeniden basmadan, en yo\u011fun etkile\u015fim pencereleriyle uyumlu fla\u015f indirimler veya zamana duyarl\u0131 promosyonlar d\u00fczenleyebilirsiniz. En yo\u011fun tarama saatlerinizden hemen \u00f6nce sosyal medya veya e-posta bildirimleri planlamak etkiyi art\u0131rabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devam eden yerle\u015fimler i\u00e7in zamanlama verilerini ayl\u0131k olarak g\u00f6zden ge\u00e7irin. Aktif kampanyalar i\u00e7in, haftal\u0131k incelemeler genellikle anlaml\u0131 de\u011fi\u015fimleri yakalamak i\u00e7in yeterlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cihaz ve \u0130\u015fletim Sistemi Da\u011f\u0131l\u0131mlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cihaz verileri, kitlenizin tarama yapmak i\u00e7in ne kulland\u0131\u011f\u0131n\u0131 ve a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n onlar i\u00e7in ger\u00e7ekten \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 size s\u00f6yler. 2025 y\u0131l\u0131na kadar, t\u00fcm QR kodu taramalar\u0131n\u0131n yakla\u015f\u0131k 's\u0131n\u0131 mobil cihazlar olu\u015fturacak ve iOS ile Android bu trafi\u011fin \u00e7o\u011funlu\u011funu payla\u015facak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu da\u011f\u0131l\u0131m\u0131n do\u011frudan teknik etkileri vard\u0131r. Safari\/iOS'ta sorunsuz y\u00fcklenen bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, \u00f6zellikle video, form \u00f6\u011feleri veya uygulama indirme istemleri i\u00e7eriyorsa, Chrome\/Android'de farkl\u0131 davranabilir. Cihaz verileri, bu sorunlar\u0131 d\u00f6n\u00fc\u015f\u00fcmlere mal olmadan \u00f6nce yakalaman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pratik bir \u00f6rnek: bir mobil uygulamay\u0131 tan\u0131tan bir kampanya, iOS kullan\u0131c\u0131lar\u0131n\u0131 do\u011frudan Apple App Store'a ve Android kullan\u0131c\u0131lar\u0131n\u0131 Google Play'e y\u00f6nlendirebilir. Alg\u0131lanan cihaz t\u00fcr\u00fcne dayal\u0131 bu t\u00fcr ak\u0131ll\u0131 y\u00f6nlendirme, s\u00fcrt\u00fcnmeyi ortadan kald\u0131r\u0131r ve y\u00fckleme oranlar\u0131n\u0131 iyile\u015ftirir. <a href=\"https:\/\/pageloot.com\/tr\/feature\/analytics\/\">Pageloot'un analiz paneli<\/a> tarama verileriyle birlikte cihaz ve i\u015fletim sistemi da\u011f\u0131l\u0131mlar\u0131n\u0131 sunar, b\u00f6ylece bu optimizasyonlar\u0131 tahminde bulunmadan yapabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca belirtmek gerekir ki: Kullan\u0131c\u0131lar\u0131n 'i art\u0131k QR kodlar\u0131n\u0131 \u00f6zel bir taray\u0131c\u0131 yerine telefonlar\u0131n\u0131n yerel kamera uygulamas\u0131n\u0131 kullanarak tar\u0131yor. \u0130\u00e7eri\u011finizin yaln\u0131zca \u00fc\u00e7\u00fcnc\u00fc taraf uygulamalarla de\u011fil, platformlar aras\u0131 yerle\u015fik kamera uygulamalar\u0131yla sorunsuz \u00e7al\u0131\u015fmas\u0131 gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belirli bir cihaz t\u00fcr\u00fcnden y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131 fark ederseniz, \u00f6nce performans sorunlar\u0131na bak\u0131n \u2013 b\u00fcy\u00fck resimler, optimize edilmemi\u015f videolar veya belirli ekran boyutlar\u0131nda do\u011fru \u015fekilde g\u00f6r\u00fcnt\u00fclenmeyen formlar yayg\u0131n su\u00e7lulard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Tarama Sonras\u0131 D\u00f6n\u00fc\u015f\u00fcmler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tarama sonras\u0131 d\u00f6n\u00fc\u015f\u00fcmler, etkile\u015fimin gelire d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc yerdir. Bundan \u00f6nceki her metrik dikkati \u00f6l\u00e7er; bu ise sonu\u00e7lar\u0131 \u00f6l\u00e7er \u2013 sat\u0131n almalar, kaydolmalar, uygulama indirmeleri veya kampanyan\u0131z\u0131n y\u00f6nlendirmeyi ama\u00e7lad\u0131\u011f\u0131 herhangi bir eylem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eylem t\u00fcr\u00fcne g\u00f6re yayg\u0131n d\u00f6n\u00fc\u015f\u00fcm k\u0131yaslamalar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sosyal takip\u00e7iler: \u201330<\/li>\n<li>E-posta kaydolmalar\u0131: \u201325<\/li>\n<li>Uygulama indirmeleri: \u201315<\/li>\n<li>Sat\u0131n almalar: %2\u20135<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rakamlar\u0131n\u0131z bu aral\u0131klar\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde alt\u0131na d\u00fc\u015ferse, sorun genellikle tarama sonras\u0131 deneyimdedir: yava\u015f y\u00fcklenen bir sayfa, a\u015f\u0131r\u0131 karma\u015f\u0131k bir form veya QR kodunun vaat etti\u011fiyle e\u015fle\u015fmeyen bir hedef.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00f6n\u00fc\u015f\u00fcm takibi kurmak<\/strong> iki \u015feyin birlikte \u00e7al\u0131\u015fmas\u0131n\u0131 gerektirir. \u0130lk olarak, hedef URL'lerinize UTM parametreleri ekleyin \u2013 \u00f6rne\u011fin, `utm`<em>source=store<\/em>display&amp;utm<em>medium=qr<\/em>kodu&amp;utm<em>campaign=spring<\/em>promo` \u2013 b\u00f6ylece Google Analytics 4 trafi\u011fi QR kampanyan\u0131za atfedebilir. \u0130kinci olarak, GA4 etkinlik takibini, \u00f6nemsedi\u011finiz belirli eylemleri kaydetmek i\u00e7in yap\u0131land\u0131r\u0131n: d\u00fc\u011fme t\u0131klamalar\u0131, form g\u00f6nderimleri, video tamamlamalar\u0131 veya sat\u0131n almalar. Bu <a href=\"https:\/\/pageloot.com\/tr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">QR kodlar\u0131 i\u00e7in UTM parametreleri rehberi<\/a> kurulumu ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha derin at\u0131f i\u00e7in, QR tarama verilerinizi bir CRM veya pazarlama otomasyon platformuna ba\u011flay\u0131n. Bu, tarama davran\u0131\u015f\u0131na dayal\u0131 ki\u015fiselle\u015ftirilmi\u015f takip mesajlar\u0131 g\u00f6ndermenize ve d\u00f6n\u00fc\u015f\u00fcmleri yaln\u0131zca anl\u0131k tarama sonras\u0131 pencerede de\u011fil, oturumlar aras\u0131nda da izlemenize olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI Hesaplama<\/strong> d\u00f6n\u00fc\u015f\u00fcm verilerine sahip oldu\u011funuzda basittir: toplam kampanya maliyetlerini (tasar\u0131m, bask\u0131, platform \u00fccretleri) elde edilen gelirden \u00e7\u0131kar\u0131n, maliyetlere b\u00f6l\u00fcn ve 100 ile \u00e7arp\u0131n. 500 TL maliyetli ve 2.000 TL sat\u0131\u015f geliri getiren bir kampanya 0 getiri sa\u011flar.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>QR Taramalar\u0131n\u0131 Sonraki D\u00f6n\u00fc\u015f\u00fcmlerle Ba\u011flay\u0131n<\/strong> Kullan\u0131m <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">QR kodu izleme<\/a> her taramay\u0131 bir kampanyaya ba\u011flamak ve taramadan sonra ne oldu\u011funu \u00f6l\u00e7mek i\u00e7in UTM parametreleriyle.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">7. Tekrar Tarama Oran\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tekrar tarama oran\u0131, kullan\u0131c\u0131lar\u0131n ilk etkile\u015fimlerinden sonra bir kodu tekrar taramak i\u00e7in ne s\u0131kl\u0131kta geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7er. Bu, i\u00e7eri\u011fin de\u011ferinin bir i\u015faretidir \u2013 e\u011fer kullan\u0131c\u0131lar geri d\u00f6n\u00fcyorsa, deneyim geri d\u00f6nmeye de\u011fer bir \u015fey sunuyor demektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011fru tekrar tarama oran\u0131, tamamen ne y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcze ba\u011fl\u0131d\u0131r. Sadakat programlar\u0131, dijital men\u00fcler ve \u00fcr\u00fcn k\u0131lavuzlar\u0131 tekrar etkile\u015fim i\u00e7in tasarlanm\u0131\u015ft\u0131r. Fark\u0131ndal\u0131k kampanyalar\u0131 ve tek seferlik promosyonlar genellikle tekrar eden etkile\u015fimden ziyade geni\u015f benzersiz eri\u015fimi hedefler. Tekrar oran\u0131n\u0131z\u0131 kampanya t\u00fcr\u00fcn\u00fcze g\u00f6re k\u0131yaslamak, davran\u0131\u015f\u0131n beklenen mi yoksa bir sorunun i\u015fareti mi oldu\u011funu size s\u00f6yler.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Tekrar Tarama Oran\u0131<\/th>\n<th>Ne Anlama Gelir<\/th>\n<th>\u00d6nerilen Eylem<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Y\u00fcksek<\/td>\n<td>\u0130\u00e7erik de\u011ferli; kullan\u0131c\u0131lar bilerek geri d\u00f6n\u00fcyor<\/td>\n<td>Benzer konumlara geni\u015fletin; sadakat \u00f6d\u00fclleri ekleyin; etkile\u015fimli kullan\u0131c\u0131lar\u0131 yeniden hedefleyin<\/td>\n<\/tr>\n<tr>\n<td>D\u00fc\u015f\u00fck<\/td>\n<td>\u0130\u00e7erik tek seferlik ilgi uyand\u0131r\u0131yor ancak devam \u00e7ekicili\u011finden yoksun<\/td>\n<td>A\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7eri\u011fini iyile\u015ftirin; kullan\u0131c\u0131 yolculu\u011funu basitle\u015ftirin; yeni CTA'lar\u0131 test edin<\/td>\n<\/tr>\n<tr>\n<td>Y\u00fcksek toplam \/ d\u00fc\u015f\u00fck benzersiz<\/td>\n<td>K\u00fc\u00e7\u00fck ama y\u00fcksek etkile\u015fimli kitle<\/td>\n<td>Ni\u015f kitle olu\u015fturmaya odaklan\u0131n; en iyi kullan\u0131c\u0131lara ki\u015fiselle\u015ftirilmi\u015f f\u0131rsatlar sunun<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anormalliklere dikkat edin: a\u015f\u0131r\u0131 h\u0131zl\u0131 tekrar taramalar \u2013 saniyeler i\u00e7inde birden fazla isabet \u2013 ger\u00e7ek kullan\u0131c\u0131 davran\u0131\u015f\u0131ndan ziyade bot etkinli\u011fini g\u00f6sterebilir. Tekrar oran\u0131n\u0131z y\u00fcksek ancak d\u00f6n\u00fc\u015f\u00fcmler d\u00fc\u015f\u00fckse, i\u00e7erik ilgi \u00e7ekicidir ancak d\u00f6n\u00fc\u015f\u00fcm yolunda s\u00fcrt\u00fcnme vard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ilgili kullan\u0131c\u0131lar\u0131n\u0131z\u0131 belirlemek i\u00e7in tekrar tarama zaman damgalar\u0131n\u0131 zamanlama verilerinizle e\u015fle\u015ftirin. 48 saat i\u00e7inde iki kez tarama yapan biri g\u00fc\u00e7l\u00fc bir niyet ifade ediyor demektir \u2013 CRM tabanl\u0131 takip veya ki\u015fiselle\u015ftirilmi\u015f eri\u015fim i\u00e7in faydal\u0131 bir tetikleyici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konumlar Aras\u0131nda Performans\u0131 Kar\u015f\u0131la\u015ft\u0131rma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR analizlerinin en pratik kullan\u0131mlar\u0131ndan biri, yerle\u015fimlerin yan yana kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131d\u0131r. Her konuma benzersiz kodlar atayarak, hangi ma\u011fazan\u0131n veya \u015fehrin i\u015fe yarad\u0131\u011f\u0131n\u0131 sadece tahmin etmek yerine performans\u0131 do\u011frudan ili\u015fkilendirebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kar\u015f\u0131la\u015ft\u0131rman\u0131n nas\u0131l g\u00f6r\u00fcnebilece\u011fine dair bir \u00f6rnek:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Tarama Konumu<\/th>\n<th>TOPLAM TARAMA<\/th>\n<th>Benzersiz Taramalar<\/th>\n<th>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/th>\n<th>\u00d6nerilen Eylem<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Austin, TX<\/td>\n<td>500<\/td>\n<td>420<\/td>\n<td>12%<\/td>\n<td>Yerel reklam harcamalar\u0131n\u0131 art\u0131r\u0131n; mevcut teklifi g\u00fc\u00e7lendirin<\/td>\n<\/tr>\n<tr>\n<td>Chicago, IL<\/td>\n<td>95<\/td>\n<td>80<\/td>\n<td>3%<\/td>\n<td>Yerle\u015fimi yeniden de\u011ferlendirin; daha g\u00fc\u00e7l\u00fc bir CTA test edin<\/td>\n<\/tr>\n<tr>\n<td>Miami, FL<\/td>\n<td>88<\/td>\n<td>75<\/td>\n<td>2.5%<\/td>\n<td>B\u00fct\u00e7eyi daha y\u00fcksek performans g\u00f6steren b\u00f6lgelere kayd\u0131r\u0131n<\/td>\n<\/tr>\n<tr>\n<td>Los Angeles, CA<\/td>\n<td>450<\/td>\n<td>390<\/td>\n<td>10%<\/td>\n<td>Stratejiyi s\u00fcrd\u00fcr\u00fcn; di\u011fer kentsel pazarlar i\u00e7in bir \u00f6l\u00e7\u00fct olarak kullan\u0131n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcmlerle y\u00fcksek tarama hacmi genellikle tarama sonras\u0131 deneyim sorununa i\u015faret eder. Y\u00fcksek trafikli alanlarda d\u00fc\u015f\u00fck taramalar genellikle bir g\u00f6r\u00fcn\u00fcrl\u00fck veya yerle\u015fim sorununu g\u00f6sterir \u2013 kodu b\u00fcy\u00fctmeyi, g\u00f6z hizas\u0131na yeniden konumland\u0131rmay\u0131 veya CTA'y\u0131 daha belirgin hale getirmeyi deneyin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kar\u015f\u0131la\u015ft\u0131rmay\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irmek, ham say\u0131lar\u0131 b\u00fct\u00e7e kararlar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Co\u011frafi tarama e\u011filimlerini nas\u0131l okuyaca\u011f\u0131n\u0131za dair daha derinlemesine bir bak\u0131\u015f i\u00e7in, <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">QR kodu analiz paneli rehberi<\/a> kurulumu ve yorumlamay\u0131 ayr\u0131nt\u0131l\u0131 olarak kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hepsini Bir Araya Getirmek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yedi metri\u011fi takip etmek, konum tabanl\u0131 QR kampanyalar\u0131n\u0131 bir bas-ve-umut et takti\u011finden \u00f6l\u00e7\u00fclebilir, optimize edilebilir bir sisteme d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Toplam ve benzersiz taramalar size eri\u015fim hakk\u0131nda bilgi verir. Konum ve zamanlama verileri nereye ve ne zaman odaklanman\u0131z gerekti\u011fini s\u00f6yler. Cihaz d\u00f6k\u00fcmleri i\u00e7eri\u011finizin ger\u00e7ekten \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olur. D\u00f6n\u00fc\u015f\u00fcmler taramalar\u0131 gelire ba\u011flar. Ve tekrar tarama oran\u0131, kullan\u0131c\u0131lar\u0131n geri d\u00f6nmek i\u00e7in yeterli de\u011fer bulup bulmad\u0131\u011f\u0131n\u0131 s\u00f6yler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bunlar\u0131n temeli dinamik QR kodlar\u0131 kullanmakt\u0131r \u2013 bunlar olmadan, bu metriklerin \u00e7o\u011fu basit\u00e7e mevcut de\u011fildir. Bu verileri tutarl\u0131 bir \u015fekilde takip eden kampanyalar, y\u00fcksek performansl\u0131 yerle\u015fimleri daha h\u0131zl\u0131 belirleyebilir, d\u00fc\u015f\u00fck performansl\u0131 olanlar\u0131 b\u00fct\u00e7eyi bo\u015fa harcamadan \u00f6nce d\u00fczeltebilir ve \u00e7o\u011fu geleneksel medya kanal\u0131n\u0131n izin verdi\u011finden daha net bir \u00e7evrimd\u0131\u015f\u0131 yat\u0131r\u0131m getirisi tablosu olu\u015fturabilir.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Konum Tabanl\u0131 Kampanyan\u0131z\u0131 Takip Etmeye Ba\u015flay\u0131n<\/strong> Dinamik QR kodlar\u0131 olu\u015fturun, ger\u00e7ek zamanl\u0131 tarama verilerini izleyin ve performans\u0131 konuma g\u00f6re kar\u015f\u0131la\u015ft\u0131r\u0131n \u2013 hepsi tek bir panodan. Deneyin <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR Kod Olu\u015fturucu<\/a> 14 g\u00fcn boyunca \u00fccretsiz.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-639797f45319\"><strong class=\"schema-faq-question\">Toplam tarama ile benzersiz tarama aras\u0131ndaki fark nedir?<\/strong> <p class=\"schema-faq-answer\">Toplam taramalar, ayn\u0131 ki\u015fi taraf\u0131ndan yap\u0131lan birden fazla tarama dahil olmak \u00fczere QR kodunuzla yap\u0131lan her etkile\u015fimi sayar. Benzersiz taramalar yaln\u0131zca farkl\u0131 cihazlar\u0131 veya kullan\u0131c\u0131lar\u0131 sayar ve kampanyan\u0131zla ka\u00e7 bireysel ki\u015finin etkile\u015fim kurdu\u011funa dair daha net bir resim sunar. \u0130kisi aras\u0131ndaki fark, ne kadar tekrar eden etkile\u015fim olu\u015fturdu\u011funuzu g\u00f6sterir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-da2f4387b947\"><strong class=\"schema-faq-question\">Bu metrikleri izlemek i\u00e7in dinamik QR kodlar\u0131na ihtiyac\u0131m var m\u0131?<\/strong> <p class=\"schema-faq-answer\">Evet. Statik QR kodlar\u0131 sabit bir URL'yi g\u00f6mer ve analiz verisi \u00fcretmez. Dinamik QR kodlar\u0131, taramalar\u0131 tarama zaman\u0131, konumu, cihaz t\u00fcr\u00fc ve di\u011fer meta verileri kaydeden bir y\u00f6nlendirme sunucusu arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirir. Dinamik kodlar olmadan, benzersiz taramalar, konum verileri ve tarama zamanlamas\u0131 gibi metrikler kullan\u0131lamaz.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-02d8a20ef68b\"><strong class=\"schema-faq-question\">QR kodu taramalar\u0131n\u0131 Google Analytics'teki d\u00f6n\u00fc\u015f\u00fcmlere nas\u0131l ba\u011flar\u0131m?<\/strong> <p class=\"schema-faq-answer\">Hedef URL'nize UTM parametreleri ekleyin \u2013 \u00f6rne\u011fin, `utmsource=storedisplay&amp;utmmedium=qrcode&amp;utmcampaign=campaignname` \u2013 b\u00f6ylece GA4 gelen trafi\u011fi QR kodunuza atfedebilir. Ard\u0131ndan, form g\u00f6nderimleri veya sat\u0131n almalar gibi \u00f6l\u00e7mek istedi\u011finiz belirli eylemleri kaydetmek i\u00e7in GA4 etkinlik takibini yap\u0131land\u0131r\u0131n. Dinamik QR kodlar\u0131, materyallerinizi yeniden basmadan UTM parametrelerini g\u00fcncelleyebilmeniz veya d\u00fczeltebilmeniz nedeniyle bunu kolayla\u015ft\u0131r\u0131r.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Bu 7 temel metrikle konum bazl\u0131 QR kod kampanyas\u0131 performans\u0131n\u0131 \u00f6l\u00e7\u00fcn: toplam tarama, tekil ziyaret\u00e7i, tarama konumu ve tarama sonras\u0131 d\u00f6n\u00fc\u015f\u00fcm.<\/p>","protected":false},"author":17,"featured_media":54081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-49865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 7 Metrics for Location-Based QR Code Campaigns<\/title>\n<meta name=\"description\" content=\"Measure location-based QR code campaign performance with these 7 key metrics. Track total scans, unique visitors, scan locations, and post-scan conversions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 7 Metrics for Location-Based QR Code Campaigns\" \/>\n<meta property=\"og:description\" content=\"Measure location-based QR code campaign performance with these 7 key metrics. 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The gap between the two tells you how much repeat engagement you're generating.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/top-metrics-location-based-qr-code-campaigns\/#faq-question-da2f4387b947","position":2,"url":"https:\/\/pageloot.com\/blog\/top-metrics-location-based-qr-code-campaigns\/#faq-question-da2f4387b947","name":"Bu metrikleri izlemek i\u00e7in dinamik QR kodlar\u0131na ihtiyac\u0131m var m\u0131?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Static QR codes embed a fixed URL and generate no analytics data. Dynamic QR codes route scans through a redirect server that logs scan time, location, device type, and other metadata. Without dynamic codes, metrics like unique scans, location data, and scan timing are not available.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/top-metrics-location-based-qr-code-campaigns\/#faq-question-02d8a20ef68b","position":3,"url":"https:\/\/pageloot.com\/blog\/top-metrics-location-based-qr-code-campaigns\/#faq-question-02d8a20ef68b","name":"QR kodu taramalar\u0131n\u0131 Google Analytics'teki d\u00f6n\u00fc\u015f\u00fcmlere nas\u0131l ba\u011flar\u0131m?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Add UTM parameters to your destination URL \u2013 for example, `utmsource=storedisplayu005cu0026utmmedium=qrcodeu005cu0026utmcampaign=campaignname` \u2013 so GA4 can attribute incoming traffic to your QR code. Then configure GA4 event tracking to record the specific actions you want to measure, such as form submissions or purchases. Dynamic QR codes make this easier because you can update or correct UTM parameters without reprinting your materials.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/comments?post=49865"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49865\/revisions"}],"predecessor-version":[{"id":54921,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49865\/revisions\/54921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media\/54081"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media?parent=49865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/categories?post=49865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/tags?post=49865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}