{"id":49636,"date":"2026-02-04T02:26:12","date_gmt":"2026-02-04T02:26:12","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/tracking-event-success-ar-qr-codes\/"},"modified":"2026-09-21T13:22:47","modified_gmt":"2026-09-21T13:22:47","slug":"tracking-event-success-ar-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/blog\/tracking-event-success-ar-qr-codes\/","title":{"rendered":"AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleme"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Etkinliklerde AR \u00f6zellikli QR kod kampanyalar\u0131 y\u00fcr\u00fct\u00fcyor ancak neyin ger\u00e7ekten i\u015fe yarad\u0131\u011f\u0131n\u0131 anlamakta zorlan\u0131yor musunuz? Do\u011fru metrikler olmadan, tarama verileri kullan\u0131lmadan kal\u0131r ve etkile\u015fim f\u0131rsatlar\u0131 ka\u00e7ar. Bu k\u0131lavuz size hangi metriklerin \u00f6nemli oldu\u011funu, bunlar\u0131 nas\u0131l okuyaca\u011f\u0131n\u0131z\u0131 ve bu verileri daha iyi etkinlik sonu\u00e7lar\u0131na nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011finizi anlat\u0131yor.<\/p>\n\n\n\n<h2 id=\"h-what-makes-ar-qr-code-tracking-different\" class=\"wp-block-heading\">AR QR Kod Takibini Farkl\u0131 K\u0131lan Nedir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel QR kodlar\u0131 size ka\u00e7 ki\u015finin bir kodu tarad\u0131\u011f\u0131n\u0131 ve genel olarak bunu yapt\u0131klar\u0131nda nerede olduklar\u0131n\u0131 s\u00f6yler. AR \u00f6zellikli QR kodlar\u0131 daha da ileri gider. Deneyim, 3D modeller, video katmanlar\u0131, uzamsal \u00f6\u011feler arac\u0131l\u0131\u011f\u0131yla taraman\u0131n i\u00e7inde geli\u015fti\u011fi i\u00e7in \u00f6l\u00e7\u00fclecek daha anlaml\u0131 anlar vard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Temel fark, AR QR kodlar\u0131n\u0131n her ikisini de takip etmeyi gerektirmesidir: <strong>ilk etkile\u015fim<\/strong> (tarama) ve <strong>s\u00fcr\u00fckleyici etkile\u015fim<\/strong> (kalma s\u00fcresi, 3D nesne etkile\u015fimleri, uzamsal hareket). Standart bir tarama say\u0131s\u0131 yaln\u0131zca birinin deneyimi ba\u015flatt\u0131\u011f\u0131n\u0131 s\u00f6yler. Kalma s\u00fcresi, etkile\u015fim derinli\u011fi ve tarama sonras\u0131 davran\u0131\u015f, deneyimin yank\u0131 uyand\u0131r\u0131p uyand\u0131rmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ortalama olarak, WebAR kampanyalar\u0131 60 ila 120 saniye aras\u0131nda kalma s\u00fcreleri g\u00f6r\u00fcr \u2013 bu, standart QR kodlar\u0131na \u00f6zg\u00fc k\u0131sa etkile\u015fimlerden \u00e7ok daha uzundur. Bu uzat\u0131lm\u0131\u015f etkile\u015fim penceresi, daha zengin bir veri izi olu\u015fturur, ancak yaln\u0131zca neyi yakalayaca\u011f\u0131n\u0131z\u0131 biliyorsan\u0131z.<\/p>\n\n\n\n<h2 id=\"h-the-core-metrics-to-track\" class=\"wp-block-heading\">Takip Edilmesi Gereken Temel Metrikler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir takip altyap\u0131s\u0131 kurmadan \u00f6nce, belirli etkinli\u011finiz i\u00e7in ba\u015far\u0131n\u0131n neye benzedi\u011fini belirleyin. Bir marka bilinirli\u011fi aktivasyonunun, bir potansiyel m\u00fc\u015fteri olu\u015fturma stand\u0131ndan farkl\u0131 KPI'lar\u0131 vard\u0131r. Hedefleriniz netle\u015fti\u011finde, her metrik tan\u0131mlanm\u0131\u015f bir role sahip olur.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/ar-qr-event-0fa72f-ce2239610e93.webp\" alt=\"AR QR takip metrikleri\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tarama d\u00fczeyindeki metrikler<\/strong> temeli olu\u015fturur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TOPLAM TARAMA<\/strong> \u2013 genel eri\u015fim ve etkile\u015fim hacmi<\/li>\n\n\n\n<li><strong>Benzersiz tarama say\u0131s\u0131<\/strong> \u2013 etkile\u015fimde bulunan yakla\u015f\u0131k bireysel kat\u0131l\u0131mc\u0131 say\u0131s\u0131<\/li>\n\n\n\n<li><strong>Tarama s\u0131kl\u0131\u011f\u0131<\/strong> (toplam \u00f7 tekil) \u2013 ki\u015filerin deneyime geri d\u00f6n\u00fcp d\u00f6nmedi\u011fi, bu da ger\u00e7ek ilgiyi g\u00f6sterir<\/li>\n\n\n\n<li><strong>Tarama zaman\u0131 ve tarihi<\/strong> \u2013 en yo\u011fun etkile\u015fim pencereleri, hangi oturumlar\u0131n, stantlar\u0131n veya zaman dilimlerinin en \u00e7ok etkinli\u011fi sa\u011flad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur<\/li>\n\n\n\n<li><strong>Cihaz ve \u0130\u015fletim Sistemi verileri<\/strong> \u2013 kitlenizin a\u011f\u0131rl\u0131kl\u0131 olarak iOS veya Android kulland\u0131\u011f\u0131n\u0131 bilmek, a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ve AR deneyimini bask\u0131n cihaz t\u00fcr\u00fc i\u00e7in optimize etmenizi sa\u011flar<\/li>\n\n\n\n<li><strong>Co\u011frafi konum verileri<\/strong> \u2013 \u015fehir veya b\u00f6lge d\u00fczeyindeki tarama verileri, etkile\u015fimin en y\u00fcksek oldu\u011fu yerleri ortaya \u00e7\u0131kar\u0131r; bu, \u00e7ok mekanl\u0131 etkinlikler veya gelecekteki etkinlik yerle\u015ftirme kararlar\u0131 i\u00e7in faydal\u0131d\u0131r<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AR'a \u00f6zel metrikler<\/strong> daha derine inin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kalma s\u00fcresi<\/strong> \u2013 kullan\u0131c\u0131lar\u0131n sadece a\u00e7\u0131l\u0131\u015f sayfas\u0131nda de\u011fil, AR deneyiminin i\u00e7inde ne kadar kald\u0131\u011f\u0131<\/li>\n\n\n\n<li><strong>Mekansal analizler<\/strong> \u2013 mekan\u0131n\u0131z\u0131n veya stand\u0131n\u0131z\u0131n hangi fiziksel alanlar\u0131n\u0131n en \u00e7ok tarama etkinli\u011fi olu\u015fturdu\u011fu<\/li>\n\n\n\n<li><strong>3D etkile\u015fim olaylar\u0131<\/strong> \u2013 kullan\u0131c\u0131lar\u0131n bir \u00fcr\u00fcn modelini d\u00f6nd\u00fcr\u00fcp d\u00f6nd\u00fcrmedi\u011fi, bir videoyu tetikleyip tetiklemedi\u011fi veya etkile\u015fimli bir \u00f6\u011feyi tamamlay\u0131p tamamlamad\u0131\u011f\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tarama sonras\u0131 davran\u0131\u015f<\/strong> d\u00f6ng\u00fcy\u00fc kapat\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taramay\u0131 takip eden form g\u00f6nderimleri, kay\u0131tlar veya indirmeler<\/li>\n\n\n\n<li>A\u00e7\u0131l\u0131\u015f sayfas\u0131 hedefi i\u00e7in hemen \u00e7\u0131kma oran\u0131 ve sayfada kalma s\u00fcresi<\/li>\n\n\n\n<li>Belirli kampanya hedeflerine ba\u011fl\u0131 d\u00f6n\u00fc\u015f\u00fcmler (bilet sat\u0131n al\u0131mlar\u0131, b\u00fclten kay\u0131tlar\u0131, demo talepleri)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle B2B etkinlikleri i\u00e7in en de\u011ferli metrikler, olu\u015fturulan yeni kaliteli potansiyel m\u00fc\u015fteriler, etkile\u015fim kurulan yeni hesaplar ve etkinli\u011fe atfedilen nihai gelirdir. Tarama verileri bu huninin \u00fcst k\u0131sm\u0131n\u0131 besler, ancak tarama sonras\u0131 d\u00f6n\u00fc\u015f\u00fcmler yat\u0131r\u0131m getirisini belirler.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Her Taramay\u0131 Ger\u00e7ek Zamanl\u0131 Takip Edin<\/strong> Kullan <a href=\"https:\/\/pageloot.com\/tr\/feature\/analytics\/\">Pageloot Analitik paneli<\/a> etkinli\u011finiz s\u0131ras\u0131nda ger\u00e7ekle\u015fen toplam taramalar\u0131, benzersiz taramalar\u0131, cihaz t\u00fcrlerini ve tarama konumlar\u0131n\u0131 izlemek i\u00e7in \u2013 teknik kurulum gerektirmez.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"h-setting-up-your-tracking-infrastructure\" class=\"wp-block-heading\">\u0130zleme Altyap\u0131n\u0131z\u0131 Kurma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011fru veri elde etmek, etkinli\u011finiz ba\u015flamadan \u00f6nce birka\u00e7 karar gerektirir.<\/p>\n\n\n\n<h3 id=\"h-use-dynamic-qr-codes\" class=\"wp-block-heading\">Dinamik QR Kodlar\u0131n\u0131 Kullan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Statik QR kodlar\u0131 sabit bir hedefi kodlar ve izleme sa\u011flamaz. Dinamik QR kodlar\u0131, taramalar\u0131 bir y\u00f6nlendirme arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirir; tarama meta verileri \u2013 zaman, cihaz, konum \u2013 burada kaydedilir. <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR Kod Olu\u015fturucu<\/a> Pageloot'tan, tarama oranlar\u0131n\u0131, konum verilerini ve di\u011fer metrikleri otomatik olarak izleyen kodlar olu\u015fturur ve hedef URL'yi materyalleri yeniden basmadan g\u00fcncellemenizi sa\u011flar. Programlar\u0131n veya eylem \u00e7a\u011fr\u0131lar\u0131n\u0131n de\u011fi\u015febilece\u011fi \u00e7ok g\u00fcnl\u00fck etkinlikler i\u00e7in bu esneklik \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<h3 id=\"h-add-utm-parameters-for-post-scan-tracking\" class=\"wp-block-heading\">Tarama Sonras\u0131 \u0130zleme \u0130\u00e7in UTM Parametreleri Ekleme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodu hedef URL'lerinize UTM parametreleri eklemek, Google Analytics 4 gibi ara\u00e7lar\u0131n QR kaynakl\u0131 trafi\u011fi di\u011fer kaynaklardan ay\u0131rmas\u0131na ve tarama sonras\u0131 ne oldu\u011funu \u00f6l\u00e7mesine olanak tan\u0131r. \u0130yi yap\u0131land\u0131r\u0131lm\u0131\u015f bir URL \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">`https:\/\/yoursite.com\/event-page?utm`<em>`source=event`<\/em>stant&amp;utm<em>medium=qr<\/em>kodu&amp;utm<em>kampanya=konferans<\/em>2025`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7\u0131klay\u0131c\u0131 `utm` kullanarak<em>`source` de\u011ferleri (\u00f6rn., `ana`<\/em>`sahne`<em>`stant`, `kay\u0131t`<\/em>masas\u0131`) ayn\u0131 etkinlikteki farkl\u0131 yerle\u015fim konumlar\u0131 aras\u0131ndaki performans\u0131 kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131r. GA4 raporlar\u0131n\u0131z\u0131n d\u00fczenli ve filtrelenebilir kalmas\u0131 i\u00e7in adland\u0131rma kurallar\u0131n\u0131 tutarl\u0131 tutun \u2013 k\u00fc\u00e7\u00fck harf, bo\u015fluk yerine alt \u00e7izgi kullan\u0131n. Rehberde <a href=\"https:\/\/pageloot.com\/tr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">QR kodlar\u0131 i\u00e7in UTM parametreleri<\/a> bu kurulum ayr\u0131nt\u0131l\u0131 olarak ele al\u0131nmaktad\u0131r.<\/p>\n\n\n\n<h3 id=\"h-connect-your-attendance-data\" class=\"wp-block-heading\">Kat\u0131l\u0131m Verilerinizi Ba\u011flay\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinlik giri\u015fleri i\u00e7in QR kodlar\u0131 kullan\u0131yorsan\u0131z, kat\u0131l\u0131m verileriniz ve etkile\u015fim verileriniz birlikte okunabilir. <a href=\"https:\/\/pageloot.com\/tr\/attendance-qr-code\/\">kat\u0131l\u0131m QR kodu<\/a> sistemi, geli\u015fleri ger\u00e7ek zamanl\u0131 olarak kaydeder; bu da kimin giri\u015f yapt\u0131\u011f\u0131n\u0131, kimin AR deneyiminizi tarad\u0131\u011f\u0131n\u0131 ve tarama sonras\u0131 bir eylemi tamamlad\u0131\u011f\u0131n\u0131 \u00e7apraz referanslaman\u0131za olanak tan\u0131r. Bu, yaln\u0131zca taramadan a\u00e7\u0131l\u0131\u015f sayfas\u0131na oranlar\u0131 yerine ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 hesaplamak i\u00e7in \u00f6zellikle faydal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yap\u0131land\u0131r\u0131lm\u0131\u015f yan\u0131tlar\u0131 (geri bildirim, kay\u0131tlar, etkinlik sonras\u0131 anketler) toplamak i\u00e7in QR kodlar\u0131n\u0131z\u0131 Google Formlar ile <a href=\"https:\/\/pageloot.com\/tr\/google-form-qr-code-generator\/\">Google Form QR Kod Olu\u015fturucu<\/a>. kullanarak e\u015fle\u015ftirin. Form g\u00f6nderim verileri, an\u0131nda analiz i\u00e7in do\u011frudan Google E-Tablolar ile entegre olur.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Etkinlik Giri\u015flerini Kolayla\u015ft\u0131r\u0131n<\/strong> Bu <a href=\"https:\/\/pageloot.com\/tr\/event-qr-code-generator\/\">Pageloot Etkinlik QR Kodu Olu\u015fturucu<\/a> izlenebilir biletler, etkile\u015fimli programlar ve etkile\u015fim noktalar\u0131 olu\u015fturman\u0131z\u0131 sa\u011flar \u2013 hepsi tek bir panodan y\u00f6netilebilir.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"h-how-to-interpret-your-scan-data\" class=\"wp-block-heading\">Tarama Verilerinizi Nas\u0131l Yorumlars\u0131n\u0131z?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metrik toplamak, size ne s\u00f6ylediklerini bildi\u011finizde ancak i\u015fe yarar. \u0130\u015fte en yayg\u0131n kal\u0131plar\u0131 nas\u0131l okuyaca\u011f\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00fc\u015f\u00fck toplam tarama say\u0131s\u0131<\/strong> otomatik olarak teklifin ba\u015far\u0131s\u0131z oldu\u011fu anlam\u0131na gelmez. \u00d6nce yerle\u015fimi kontrol edin \u2013 kod g\u00f6z hizas\u0131nda m\u0131, yeterince b\u00fcy\u00fck bas\u0131lm\u0131\u015f m\u0131, yak\u0131n\u0131nda net bir harekete ge\u00e7irici mesaj var m\u0131? K\u00f6t\u00fc kontrast veya i\u015faretsiz bir kod, d\u00fc\u015f\u00fck tarama oranlar\u0131n\u0131n en yayg\u0131n nedenidir, arkas\u0131ndaki i\u00e7erik de\u011fil. <a href=\"https:\/\/pageloot.com\/tr\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/\">\u0131s\u0131 haritalar\u0131yla QR kodu etkile\u015fimi rehberi<\/a> tarama yo\u011funlu\u011fu verilerini kullanarak yerle\u015fim sorunlar\u0131n\u0131 nas\u0131l te\u015fhis edece\u011finizi a\u00e7\u0131klar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y\u00fcksek toplam tarama say\u0131s\u0131 ancak d\u00fc\u015f\u00fck benzersiz tarama say\u0131s\u0131<\/strong> k\u00fc\u00e7\u00fck bir grubun tekrar tekrar tarama yapt\u0131\u011f\u0131n\u0131 g\u00f6sterir. Bu, ger\u00e7ek bir co\u015fkuyu i\u015faret edebilece\u011fi gibi, QR kodunuzun ayn\u0131 ki\u015filerin birden fazla ge\u00e7ti\u011fi bir konumda oldu\u011fu anlam\u0131na da gelebilir. Burada ba\u011flam \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y\u00fcksek benzersiz tarama say\u0131s\u0131 ancak y\u00fcksek hemen \u00e7\u0131kma oran\u0131<\/strong> a\u00e7\u0131l\u0131\u015f sayfas\u0131nda, QR kodunun yaratt\u0131\u011f\u0131 beklenti ile kullan\u0131c\u0131lar\u0131n tarad\u0131ktan sonra bulduklar\u0131 aras\u0131nda bir uyumsuzlu\u011fa i\u015faret eder. A\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7eri\u011fini tekrar g\u00f6zden ge\u00e7irin ve kodun g\u00f6r\u00fcnt\u00fclendi\u011fi ba\u011flamla e\u015fle\u015fti\u011finden emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcmle g\u00fc\u00e7l\u00fc kalma s\u00fcresi<\/strong> etkile\u015fimin keyifli oldu\u011fu ancak harekete ge\u00e7irici mesaj\u0131n yeterince belirgin olmad\u0131\u011f\u0131 AR deneyimlerinde yayg\u0131nd\u0131r. CTA'n\u0131n deneyim i\u00e7inde nerede g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve kullan\u0131c\u0131lar\u0131n \u00e7\u0131kmadan \u00f6nce ona ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co\u011frafi tarama verileri<\/strong> sizin <a href=\"https:\/\/pageloot.com\/tr\/blog\/geolocation-analytics-for-qr-codes-how-it-works\/\">konum analizi<\/a> \u00e7ok odal\u0131 bir mekan\u0131n veya fuar alan\u0131n\u0131n hangi b\u00f6lgelerinin en \u00e7ok etkinli\u011fi sa\u011flad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karabilir, bu da gelecekteki etkinlikler i\u00e7in stant yerle\u015fimi ve personel seviyelerini belirlemenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zamana dayal\u0131 tarama modelleri<\/strong> en y\u00fcksek etkile\u015fim pencerelerini belirleyin. \u00c7o\u011fu tarama, bir ana konu\u015fmac\u0131n\u0131n aktivasyonunuzdan bahsetmesinden sonraki 20 dakika i\u00e7inde ger\u00e7ekle\u015fiyorsa, trafi\u011fi neyin y\u00f6nlendirdi\u011fine dair net bir sinyaliniz var demektir. Bu bilgiyi sosyal medya g\u00f6nderilerini veya personel rotasyonlar\u0131n\u0131 buna g\u00f6re zamanlamak i\u00e7in kullan\u0131n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu en yo\u011fun etkile\u015fim zaman dilimleri etraf\u0131nda oturumlar\u0131 koordine eden ekipler kullanabilir <a href=\"https:\/\/calenderify.com\/\" data-type=\"link\" data-id=\"https:\/\/calenderify.com\/\">etkinlik planlama<\/a> etkinlik saatlerini, m\u00fcsaitli\u011fi ve kat\u0131l\u0131mc\u0131 koordinasyonunu d\u00fczenlemek i\u00e7in ara\u00e7lar.<\/p>\n\n\n\n<h2 id=\"h-choosing-between-pageloot-and-ga4\" class=\"wp-block-heading\">Pageloot ve GA4 Aras\u0131nda Se\u00e7im Yapmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu etkinlik, her biri farkl\u0131 bir izleme katman\u0131n\u0131 ele alacak \u015fekilde her iki arac\u0131 birlikte kullanmaktan faydalan\u0131r.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>\u00d6ZELL\u0130K<\/th>\n<th>Pageloot<\/th>\n<th>Google Analytics 4<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ger\u00e7ek zamanl\u0131 tarama analizi<\/td>\n<td>Anl\u0131k tarama d\u00fczeyinde veriler (co\u011frafi konum, cihaz, zaman)<\/td>\n<td>Ger\u00e7ek Zamanl\u0131 rapor arac\u0131l\u0131\u011f\u0131yla kullan\u0131labilir; UTM kurulumu gerektirir<\/td>\n<\/tr>\n<tr>\n<td>AR'a \u00f6zel metrikler<\/td>\n<td>Desteklenen katmanlarda kalma s\u00fcresi, mekansal analiz<\/td>\n<td>Web metrikleriyle s\u0131n\u0131rl\u0131d\u0131r; \u00f6zel etkinlikler gerektirir<\/td>\n<\/tr>\n<tr>\n<td>Benzersiz tarama takibi<\/td>\n<td>Dahili cihaz tekille\u015ftirme<\/td>\n<td>Oturum\/kullan\u0131c\u0131 tabanl\u0131; yaln\u0131zca fiziksel taramalara ba\u011flamak zordur<\/td>\n<\/tr>\n<tr>\n<td>Entegrasyon \u00e7abas\u0131<\/td>\n<td>D\u00fc\u015f\u00fck \u2013 dinamik y\u00f6nlendirmelerle tak ve \u00e7al\u0131\u015ft\u0131r<\/td>\n<td>Daha y\u00fcksek \u2013 UTM parametreleri ve izleme komut dosyalar\u0131 gerektirir<\/td>\n<\/tr>\n<tr>\n<td>Fiyatland\u0131rma<\/td>\n<td>$10\u2013$50+\/ay<\/td>\n<td>\u00dccretsiz (standart s\u00fcr\u00fcm)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pageloot'u kullan\u0131n<\/strong> etkinlik s\u0131ras\u0131nda an\u0131nda bilgiye ihtiya\u00e7 duydu\u011funuzda: kim tar\u0131yor, nereden, hangi cihazda ve ne kadar s\u00fcreyle etkile\u015fimde bulunuyor. Web sitenizin kodunda herhangi bir de\u011fi\u015fiklik gerektirmez ve mekansal analizler ile kal\u0131\u015f s\u00fcresi dahil olmak \u00fczere QR'a \u00f6zel metrikler etraf\u0131nda tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GA4'\u00fc kullan\u0131n<\/strong> sayfan\u0131za indikten sonra kullan\u0131c\u0131lar\u0131n ne yapt\u0131\u011f\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm sa\u011flay\u0131p sa\u011flamad\u0131klar\u0131n\u0131 ve etkinli\u011fin uzun vadeli kampanya hedeflerine nas\u0131l katk\u0131da bulundu\u011funu anlaman\u0131z gerekti\u011finde. <a href=\"https:\/\/pageloot.com\/tr\/blog\/top-5-tools-for-qr-code-event-tracking\/\">QR kodlu etkinlik takibi i\u00e7in en iyi ara\u00e7lar<\/a> sayfa platform se\u00e7eneklerini daha ayr\u0131nt\u0131l\u0131 olarak kar\u015f\u0131la\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ok g\u00fcnl\u00fck konferanslar veya a\u011f olu\u015fturma etkinlikleri i\u00e7in, her ikisini paralel \u00e7al\u0131\u015ft\u0131rmak, Pageloot arac\u0131l\u0131\u011f\u0131yla an\u0131nda etkile\u015fim geri bildirimi ve GA4 arac\u0131l\u0131\u011f\u0131yla d\u00f6n\u00fc\u015f\u00fcm ili\u015fkilendirmesi sa\u011flar.<\/p>\n\n\n\n<h2 id=\"h-privacy-considerations\" class=\"wp-block-heading\">Gizlilik Hususlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AR QR kod kampanyalar\u0131, tarama an\u0131nda otomatik olarak ki\u015fisel veri toplar \u2013 bu, IP adreslerini, cihaz tan\u0131mlay\u0131c\u0131lar\u0131n\u0131, zaman damgalar\u0131n\u0131 ve hassas konum verilerini i\u00e7erebilir. CCPA ve VCPA gibi ABD eyalet gizlilik yasalar\u0131 uyar\u0131nca, hangi verilerin topland\u0131\u011f\u0131n\u0131, nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klaman\u0131z ve vazge\u00e7me mekanizmalar\u0131 sunman\u0131z gerekmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pratik olarak bu \u015fu anlama gelir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir QR kodu tarand\u0131\u011f\u0131nda ne oldu\u011funu a\u00e7\u0131klamak i\u00e7in etkinlik gizlilik bildiriminizi g\u00fcncelleyin<\/li>\n\n\n\n<li>QR platformunuz taraf\u0131ndan yap\u0131lan herhangi bir hassas co\u011frafi konum takibini veya davran\u0131\u015fsal hedeflemeyi a\u00e7\u0131klay\u0131n<\/li>\n\n\n\n<li>QR kod sa\u011flay\u0131c\u0131n\u0131z\u0131n veri uygulamalar\u0131n\u0131, saklama s\u00fcrelerini ve \u00fc\u00e7\u00fcnc\u00fc taraf payla\u015f\u0131m\u0131n\u0131 denetleyin<\/li>\n\n\n\n<li>GPS tabanl\u0131 konum verilerini toplamadan \u00f6nce a\u00e7\u0131k r\u0131za al\u0131n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <a href=\"https:\/\/pageloot.com\/tr\/blog\/geolocation-analytics-for-qr-codes-how-it-works\/\">co\u011frafi konum analizi rehberi<\/a> IP tabanl\u0131 ve GPS tabanl\u0131 takip aras\u0131ndaki ayr\u0131m ve her birinin ne zaman kullan\u0131c\u0131 onay\u0131 gerektirdi\u011fi dahil olmak \u00fczere gizlilik uyumluluk gereksinimlerini daha ayr\u0131nt\u0131l\u0131 olarak kapsar.<\/p>\n\n\n\n<h2 id=\"h-using-data-to-optimize-future-events\" class=\"wp-block-heading\">Verileri Kullanarak Gelecek Etkinlikleri Optimize Etme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130zlemenin de\u011feri, onu yinelemeli olarak kulland\u0131\u011f\u0131n\u0131zda katlanarak artar. Bir sonraki etkinli\u011finizden \u00f6nce, en anlaml\u0131 etkile\u015fimi (sadece en \u00e7ok taramay\u0131 de\u011fil) neyin sa\u011flad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in yerle\u015fimler, zaman dilimleri ve AR i\u00e7erik t\u00fcrleri aras\u0131ndaki performans\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/event-analytics-dashboard-59a2f4-b359d89418cc.webp\" alt=\"Etkinlik taramas\u0131 optimizasyonu\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dikkate al\u0131nmas\u0131 gereken belirli optimizasyonlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>QR kodlar\u0131n\u0131 d\u00fc\u015f\u00fck tarama alanlar\u0131ndan, yo\u011fun trafikli oturum \u00e7\u0131k\u0131\u015flar\u0131na veya kay\u0131t alanlar\u0131na yak\u0131n konumlara ta\u015f\u0131y\u0131n<\/li>\n\n\n\n<li>En y\u00fcksek kalma s\u00fcresini g\u00f6steren etkile\u015fimli \u00f6\u011felere g\u00f6re AR i\u00e7eri\u011fini ayarlay\u0131n<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n ayr\u0131ld\u0131\u011f\u0131 yerlere g\u00f6re a\u00e7\u0131l\u0131\u015f sayfas\u0131 CTA yerle\u015fiminizi iyile\u015ftirin<\/li>\n\n\n\n<li>Destekleyici promosyonlar\u0131 ve personel aktivasyonlar\u0131n\u0131 yo\u011fun tarama pencereleri etraf\u0131nda planlay\u0131n<\/li>\n\n\n\n<li>Gelecekteki etkinlik yat\u0131r\u0131m\u0131n\u0131, taramadan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n en g\u00fc\u00e7l\u00fc oldu\u011fu co\u011frafi b\u00f6lgelere odaklay\u0131n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her de\u011fi\u015fiklikten \u00f6nce ve sonra temel metrikleri kar\u015f\u0131la\u015ft\u0131rmak, bir optimizasyonun sonu\u00e7lar\u0131 ger\u00e7ekten iyile\u015ftirip iyile\u015ftirmedi\u011fini do\u011frulamak i\u00e7in tek g\u00fcvenilir yoldur. <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">QR kodu analitik panolar\u0131 rehberi<\/a> bir izleme panosu i\u00e7inde bu kar\u015f\u0131la\u015ft\u0131rmalar\u0131n nas\u0131l yap\u0131land\u0131r\u0131laca\u011f\u0131n\u0131 anlat\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha geni\u015f resim olan <a href=\"https:\/\/pageloot.com\/tr\/blog\/how-ar-qr-codes-transform-events\/\">AR QR kodlar\u0131n\u0131n etkinlikleri nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc<\/a> planlama a\u015famas\u0131ndaysan\u0131z \u2013 \u00f6zellikle hangi metrikleri \u00f6nceliklendirece\u011finizi se\u00e7meden \u00f6nce hedefleri tan\u0131mlama konusunda \u2013 g\u00f6zden ge\u00e7irmeye de\u011ferdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AR QR kodlar\u0131yla etkinlik ba\u015far\u0131s\u0131n\u0131 izlemek sadece taramalar\u0131 saymakla ilgili de\u011fildir. Kat\u0131l\u0131mc\u0131 davran\u0131\u015f\u0131n\u0131n t\u00fcm yolculuk boyunca net bir resmini olu\u015fturmakla ilgilidir: kim etkile\u015fime girdi, nerede yapt\u0131, ne kadar derinlemesine etkile\u015fim kurdu ve sonra ne yapt\u0131. Etkinlikten \u00f6nce uygun UTM etiketlemesi ile dinamik kodlar kurun, mekansal ve kalma metriklerini ger\u00e7ek zamanl\u0131 olarak izleyin ve bir sonraki kampanyay\u0131 keskinle\u015ftirmek i\u00e7in etkinlik sonras\u0131 d\u00f6n\u00fc\u015f\u00fcm verilerini kullan\u0131n.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Etkinlik Kampanyalar\u0131n\u0131z\u0131 \u0130zlemeye Ba\u015flay\u0131n<\/strong> Pageloot ile dinamik, izlenebilir AR QR kodlar\u0131 olu\u015fturun <a href=\"https:\/\/pageloot.com\/tr\/feature\/\">tam QR \u00f6zellik paketi<\/a> ve her taramay\u0131 tek bir kontrol panelinden izleyin. \u00dccretsiz 14 g\u00fcnl\u00fck deneme, kredi kart\u0131 gerekmez.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ab83a9a62644\"><strong class=\"schema-faq-question\">AR QR kod etkinlik kampanyas\u0131 i\u00e7in hangi metrikleri izlemeliyim?<\/strong> <p class=\"schema-faq-answer\">En \u00f6nemli metrikler toplam tarama say\u0131s\u0131, benzersiz tarama say\u0131s\u0131, tarama s\u0131kl\u0131\u011f\u0131, tarama zaman\u0131 ve tarihi, cihaz ve i\u015fletim sistemi verileri, co\u011frafi konum ve AR deneyimi i\u00e7indeki kalma s\u00fcresidir. Tarama sonras\u0131 davran\u0131\u015f \u2013 hemen \u00e7\u0131kma oran\u0131, sayfada kalma s\u00fcresi, form g\u00f6nderimleri ve d\u00f6n\u00fc\u015f\u00fcmler \u2013 taramalar\u0131n anlaml\u0131 sonu\u00e7lara d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini g\u00f6stererek tabloyu tamamlar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-22f109aac19e\"><strong class=\"schema-faq-question\">Pageloot gibi bir QR kod platformu kullan\u0131yorsam Google Analytics'e ihtiyac\u0131m var m\u0131?<\/strong> <p class=\"schema-faq-answer\">\u0130ki ara\u00e7 farkl\u0131 ama\u00e7lara hizmet eder. Pageloot, ger\u00e7ek zamanl\u0131 olarak tarama d\u00fczeyinde meta verileri (cihaz t\u00fcr\u00fc, konum, kalma s\u00fcresi) herhangi bir web sitesi kodu de\u011fi\u015fikli\u011fi gerektirmeden yakalar. Google Analytics 4, taramadan sonra ne oldu\u011funu izler: sayfa davran\u0131\u015f\u0131, d\u00f6n\u00fc\u015f\u00fcm olaylar\u0131 ve daha geni\u015f m\u00fc\u015fteri yolculu\u011fu. Hem anl\u0131k etkile\u015fimin hem de sonraki d\u00f6n\u00fc\u015f\u00fcmlerin \u00f6nemli oldu\u011fu olaylar i\u00e7in, ikisini birlikte kullanmak size en eksiksiz g\u00f6r\u00fcn\u00fcm\u00fc sa\u011flar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-5fb64d63b187\"><strong class=\"schema-faq-question\">Dinamik QR kodlar\u0131, statik olanlara k\u0131yasla etkinlik takibini nas\u0131l geli\u015ftirir?<\/strong> <p class=\"schema-faq-answer\">Statik QR kodlar\u0131 sabit bir URL'yi kodlar ve izleme verisi sa\u011flamaz. Dinamik QR kodlar\u0131, taramalar\u0131 zaman, cihaz ve konum meta verilerini otomatik olarak kaydeden bir y\u00f6nlendirme arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirir. Ayr\u0131ca, hedef URL'yi veya ba\u011flant\u0131l\u0131 i\u00e7eri\u011fi materyalleri yeniden basmadan g\u00fcncellemenize olanak tan\u0131r \u2013 programlar\u0131n veya eylem \u00e7a\u011fr\u0131lar\u0131n\u0131n de\u011fi\u015fti\u011fi \u00e7ok g\u00fcnl\u00fck etkinlikler i\u00e7in kullan\u0131\u015fl\u0131d\u0131r. Bunun nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 hakk\u0131nda daha fazla bilgiyi dinamik QR kod olu\u015fturucu sayfas\u0131nda bulabilirsiniz.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Kal\u0131\u015f s\u00fcresini, tarama s\u0131kl\u0131\u011f\u0131n\u0131 ve mekansal verileri \u00f6l\u00e7erek AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleyin. Dinamik kodlar ve UTM ile veri toplay\u0131n.<\/p>","protected":false},"author":17,"featured_media":54092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-49636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking Event Success with AR QR Codes<\/title>\n<meta name=\"description\" content=\"Track event success with AR QR codes by measuring dwell time, scan frequency, and spatial data. Use dynamic codes and UTMs to capture data and optimize event\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking Event Success with AR QR Codes\" \/>\n<meta property=\"og:description\" content=\"Track event success with AR QR codes by measuring dwell time, scan frequency, and spatial data. Use dynamic codes and UTMs to capture data and optimize event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/tr\/blog\/tracking-event-success-ar-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T02:26:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T13:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Tracking Event Success with AR QR Codes\",\"datePublished\":\"2026-02-04T02:26:12+00:00\",\"dateModified\":\"2026-09-21T13:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/\"},\"wordCount\":1981,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/modern-conference-booth-ed0ced-5b338ea388e6.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/\",\"name\":\"Tracking Event Success with AR QR Codes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/modern-conference-booth-ed0ced-5b338ea388e6.webp\",\"datePublished\":\"2026-02-04T02:26:12+00:00\",\"dateModified\":\"2026-09-21T13:22:47+00:00\",\"description\":\"Track event success with AR QR codes by measuring dwell time, scan frequency, and spatial data. Use dynamic codes and UTMs to capture data and optimize event\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-ab83a9a62644\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-22f109aac19e\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-5fb64d63b187\"}],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/modern-conference-booth-ed0ced-5b338ea388e6.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/modern-conference-booth-ed0ced-5b338ea388e6.webp\",\"width\":1024,\"height\":1024,\"caption\":\"AR QR event scan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tracking Event Success with AR QR Codes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-ab83a9a62644\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-ab83a9a62644\",\"name\":\"What metrics should I track for an AR QR code event campaign?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most important metrics are total scans, unique scans, scan frequency, time and date of scan, device and OS data, geolocation, and dwell time within the AR experience. Post-scan behavior \u2013 bounce rate, time on page, form submissions, and conversions \u2013 completes the picture by showing whether scans translated into meaningful outcomes.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-22f109aac19e\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-22f109aac19e\",\"name\":\"Do I need Google Analytics if I'm already using a QR code platform like Pageloot?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The two tools serve different purposes. Pageloot captures scan-level metadata in real time \u2013 device type, location, dwell time \u2013 without requiring any website code changes. Google Analytics 4 tracks what happens after the scan: page behavior, conversion events, and the broader customer journey. For events where both immediate engagement and downstream conversions matter, using both together gives you the most complete view.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-5fb64d63b187\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/tracking-event-success-ar-qr-codes\\\/#faq-question-5fb64d63b187\",\"name\":\"How do dynamic QR codes improve event tracking compared to static ones?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Static QR codes encode a fixed URL and provide no tracking data. Dynamic QR codes route scans through a redirect that logs time, device, and location metadata automatically. They also let you update the destination URL or linked content without reprinting materials \u2013 useful for multi-day events where schedules or calls-to-action change. You can learn more about how this works on the dynamic QR code generator page.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleme","description":"Kal\u0131\u015f s\u00fcresini, tarama s\u0131kl\u0131\u011f\u0131n\u0131 ve mekansal verileri \u00f6l\u00e7erek AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleyin. Dinamik kodlar ve UTM ile veri toplay\u0131n.","robots":{"index":"noindex","follow":"follow"},"og_locale":"tr_TR","og_type":"article","og_title":"Tracking Event Success with AR QR Codes","og_description":"Track event success with AR QR codes by measuring dwell time, scan frequency, and spatial data. Use dynamic codes and UTMs to capture data and optimize event","og_url":"https:\/\/pageloot.com\/tr\/blog\/tracking-event-success-ar-qr-codes\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2026-02-04T02:26:12+00:00","article_modified_time":"2026-09-21T13:22:47+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Yazan:":"Siim T","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"Tracking Event Success with AR QR Codes","datePublished":"2026-02-04T02:26:12+00:00","dateModified":"2026-09-21T13:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/"},"wordCount":1981,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp","articleSection":["Blog"],"inLanguage":"tr"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/","url":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/","name":"AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleme","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp","datePublished":"2026-02-04T02:26:12+00:00","dateModified":"2026-09-21T13:22:47+00:00","description":"Kal\u0131\u015f s\u00fcresini, tarama s\u0131kl\u0131\u011f\u0131n\u0131 ve mekansal verileri \u00f6l\u00e7erek AR QR kodlarla etkinlik ba\u015far\u0131s\u0131n\u0131 izleyin. Dinamik kodlar ve UTM ile veri toplay\u0131n.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-ab83a9a62644"},{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-22f109aac19e"},{"@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-5fb64d63b187"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/modern-conference-booth-ed0ced-5b338ea388e6.webp","width":1024,"height":1024,"caption":"AR QR event scan"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"Tracking Event Success with AR QR Codes"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"\u00c7evrimi\u00e7i \u00dccretsiz QR Kodlar\u0131 Olu\u015fturun","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi, Pageloot'taki yenilik\u00e7i QR kod olu\u015fturucu hizmetlerinin bir par\u00e7as\u0131d\u0131r. Sadece QR kodlar\u0131 konusunda 5 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir derin bir uzmanl\u0131\u011fa sahip olan Siim, bu alanda bir konu uzman\u0131 haline gelmi\u015ftir. Dijital etkile\u015fimleri basitle\u015ftirmek ve art\u0131rmak i\u00e7in QR teknolojisinden yararlanmada \u00f6nemli ad\u0131mlar at\u0131yor. Yolculu\u011fu sadece burada ba\u015flamad\u0131. Siim'in Hizmet Olarak Yaz\u0131l\u0131m (SaaS) sekt\u00f6r\u00fcnde 10 y\u0131l\u0131 a\u015fk\u0131n g\u00fc\u00e7l\u00fc deneyimi ile kapsaml\u0131 bir dijital ge\u00e7mi\u015fe sahip olmas\u0131, dijital \u00e7\u00f6z\u00fcmler konusundaki derin bilgisinin bir kan\u0131t\u0131d\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-ab83a9a62644","position":1,"url":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-ab83a9a62644","name":"AR QR kod etkinlik kampanyas\u0131 i\u00e7in hangi metrikleri izlemeliyim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most important metrics are total scans, unique scans, scan frequency, time and date of scan, device and OS data, geolocation, and dwell time within the AR experience. Post-scan behavior \u2013 bounce rate, time on page, form submissions, and conversions \u2013 completes the picture by showing whether scans translated into meaningful outcomes.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-22f109aac19e","position":2,"url":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-22f109aac19e","name":"Pageloot gibi bir QR kod platformu kullan\u0131yorsam Google Analytics'e ihtiyac\u0131m var m\u0131?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The two tools serve different purposes. Pageloot captures scan-level metadata in real time \u2013 device type, location, dwell time \u2013 without requiring any website code changes. Google Analytics 4 tracks what happens after the scan: page behavior, conversion events, and the broader customer journey. For events where both immediate engagement and downstream conversions matter, using both together gives you the most complete view.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-5fb64d63b187","position":3,"url":"https:\/\/pageloot.com\/blog\/tracking-event-success-ar-qr-codes\/#faq-question-5fb64d63b187","name":"Dinamik QR kodlar\u0131, statik olanlara k\u0131yasla etkinlik takibini nas\u0131l geli\u015ftirir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes encode a fixed URL and provide no tracking data. Dynamic QR codes route scans through a redirect that logs time, device, and location metadata automatically. They also let you update the destination URL or linked content without reprinting materials \u2013 useful for multi-day events where schedules or calls-to-action change. You can learn more about how this works on the dynamic QR code generator page.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/comments?post=49636"}],"version-history":[{"count":5,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49636\/revisions"}],"predecessor-version":[{"id":56419,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/49636\/revisions\/56419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media\/54092"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media?parent=49636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/categories?post=49636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/tags?post=49636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}