{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"A\/B Testi ile QR Kodu D\u00f6n\u00fc\u015f\u00fcmlerini Geli\u015ftirmeye Y\u00f6nelik K\u0131lavuzlar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR kod kampanyalar\u0131n\u0131z bekledi\u011finiz dijital etkile\u015fimi sa\u011flamakta ba\u015far\u0131s\u0131z m\u0131 oluyor? Tarama oranlar\u0131 d\u00fc\u015f\u00fck kald\u0131\u011f\u0131nda, i\u015fletmeler genellikle potansiyel m\u00fc\u015fterileri kaybeder ve hedef kitlenin basit\u00e7e g\u00f6rmezden geldi\u011fi bas\u0131l\u0131 materyallere b\u00fct\u00e7e harcar. Bu k\u0131lavuz, A\/B testinin tarama hacmini ve yat\u0131r\u0131m getirisini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in veriye dayal\u0131 ayarlamalarla stratejinizi nas\u0131l optimize etmenizi sa\u011flad\u0131\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pazarlama Yat\u0131r\u0131m Getirisi \u0130\u00e7in A\/B Testi Neden \u00d6nemlidir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testi veya b\u00f6l\u00fcnm\u00fc\u015f test, bir QR kodunun iki versiyonunu kar\u015f\u0131la\u015ft\u0131rarak hangisinin hedef kitlenizde en \u00e7ok yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 belirlemeyi i\u00e7erir. Fiziksel pazarlamada, bu yakla\u015f\u0131m kullan\u0131c\u0131 davran\u0131\u015f\u0131 hakk\u0131nda somut veriler sa\u011flayarak stratejinizi tahminden \u00f6teye ta\u015f\u0131r. \u0130statistikler \u015funu g\u00f6steriyor ki <a href=\"https:\/\/pageloot.com\/tr\/qr-code-marketing\/tracking-qr-codes\/\">QR kodlar\u0131n\u0131 izleme<\/a> A\/B testi sayesinde tarama oranlar\u0131nda ortalama -20 iyile\u015fme sa\u011flanabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek zamanl\u0131 verilere g\u00fcvenmek, \u00e7evik kampanya y\u00f6netimi sa\u011flar. \u00d6rne\u011fin, perakende devi Flipkart, kampanya ortas\u0131nda tasar\u0131m \u00f6\u011felerini ayarlamak i\u00e7in analitik kulland\u0131 ve bu da tarama oranlar\u0131n\u0131 art\u0131rarak iki milyondan fazla taramaya ula\u015ft\u0131. Hangi varyant\u0131n daha iyi performans g\u00f6sterdi\u011fini belirleyerek, ba\u015far\u0131l\u0131 s\u00fcr\u00fcm\u00fc \u00f6l\u00e7eklendirebilir ve tam bir ulusal lansmana ge\u00e7meden \u00f6nce d\u00fc\u015f\u00fck performans g\u00f6steren tasar\u0131mlar\u0131 ortadan kald\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Daha Y\u00fcksek Etkile\u015fim \u0130\u00e7in Test Edilecek De\u011fi\u015fkenler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En do\u011fru sonu\u00e7lar\u0131 elde etmek i\u00e7in, her seferinde tek bir de\u011fi\u015fkeni izole etmelisiniz. Rengi, yerle\u015fimi ve hedefi ayn\u0131 anda de\u011fi\u015ftirirseniz, performans art\u0131\u015f\u0131na hangi spesifik de\u011fi\u015fikli\u011fin neden oldu\u011funu bilemezsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"QR testi infografi\u011fi\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00f6rsel Tasar\u0131m ve Markalama<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Standart siyah-beyaz bir kodu \u00f6zelle\u015ftirilmi\u015f bir tasar\u0131mla kar\u015f\u0131la\u015ft\u0131rmak genellikle \u00e7arp\u0131c\u0131 sonu\u00e7lar verir. Ara\u015ft\u0131rmalar \u015funu g\u00f6steriyor ki <a href=\"https:\/\/pageloot.com\/tr\/blog\/9-qr-code-design-tips-for-better-scans\/\">markal\u0131 QR kodlar\u0131<\/a> jenerik, markas\u0131z versiyonlara k\u0131yasla tarama oranlar\u0131n\u0131 'e kadar art\u0131rabilir. Kullan\u0131c\u0131lar\u0131n\u0131zla en \u00e7ok g\u00fcveni neyin olu\u015fturdu\u011funu g\u00f6rmek i\u00e7in farkl\u0131 marka renklerini test etmeyi, ortalanm\u0131\u015f bir logo eklemeyi veya \u00f6zel \u00e7er\u00e7eveler kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Harekete Ge\u00e7irici Mesaj (CTA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodunuzu \u00e7evreleyen metin, bir kullan\u0131c\u0131n\u0131n onunla etkile\u015fim kurmas\u0131 i\u00e7in gerekli ba\u011flam\u0131 sa\u011flar. Genel bir \u201cBeni Tara\u201d g\u00f6z ard\u0131 edilebilirken, ki\u015fiselle\u015ftirilmi\u015f veya de\u011fer odakl\u0131 bir CTA \u00f6nemli \u00f6l\u00e7\u00fcde fark yaratabilir. Y\u00fcksek performansl\u0131 <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-call-to-actions-billboards\/\">QR kodu harekete ge\u00e7irici mesajlar\u0131<\/a> \u201c \u0130ndirim \u0130\u00e7in Tara\u201d gibi ifadelerle \u201cSadakat Kul\u00fcb\u00fcne Kat\u0131l\u201d gibi ifadeleri kar\u015f\u0131la\u015ft\u0131rmak, tarama hacminde art\u0131\u015f sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stratejik Yerle\u015fim ve Ortam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kodunuzun fiziksel konumu, tasar\u0131m\u0131 kadar \u00f6nemlidir. Kodlar\u0131n g\u00f6z hizas\u0131nda (genellikle 106 cm ile 167 cm aras\u0131nda) daha iyi performans g\u00f6sterip g\u00f6stermedi\u011fini veya \u00fcr\u00fcn ambalaj\u0131na yerle\u015ftirmenin raf kenar\u0131 tabelalar\u0131na k\u0131yasla daha fazla trafik sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131 test etmelisiniz. Analiz etmek <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">QR kodu yerle\u015fimi<\/a> kullan\u0131c\u0131lar\u0131n telefonlar\u0131n\u0131n tarama i\u00e7in haz\u0131r olma ve sabit bir internet ba\u011flant\u0131s\u0131na sahip olma olas\u0131l\u0131klar\u0131n\u0131n en y\u00fcksek oldu\u011fu yerleri anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Performans\u0131n\u0131z\u0131 Optimize Edin<\/strong>: Kullan\u0131m <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">dinamik QR kod olu\u015fturucumuz<\/a> yeniden bask\u0131 maliyeti olmadan hedefleri veya tasar\u0131mlar\u0131 an\u0131nda g\u00fcncellemenize olanak tan\u0131yan d\u00fczenlenebilir kodlar olu\u015fturmak i\u00e7in.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Yap\u0131land\u0131r\u0131lm\u0131\u015f Bir A\/B Test \u00c7er\u00e7evesi Olu\u015fturmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir test, verilerinizin istatistiksel olarak anlaml\u0131 ve eyleme ge\u00e7irilebilir olmas\u0131n\u0131 sa\u011flamak i\u00e7in tutarl\u0131 bir metodoloji gerektirir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  Net bir hipotez tan\u0131mlay\u0131n: \u201cKoda mavi bir \u00e7er\u00e7eve eklemek, perakende sat\u0131\u015f noktalar\u0131m\u0131zda taramalar\u0131 art\u0131racakt\u0131r\u201d gibi belirli bir hedefle ba\u015flay\u0131n.\u201d<\/li>\n<li>  Dinamik teknolojiyi kullan\u0131n: Kar\u015f\u0131la\u015ft\u0131r\u0131rken <a href=\"https:\/\/pageloot.com\/tr\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">dinamik ve statik QR kodlar\u0131<\/a>, dinamik kodlar, yinelemeli testler i\u00e7in gerekli izleme altyap\u0131s\u0131n\u0131 ve esnekli\u011fi sa\u011flad\u0131klar\u0131 i\u00e7in \u00fcst\u00fcnd\u00fcr.<\/li>\n<li>  Trafi\u011finizi e\u015fit \u015fekilde b\u00f6l\u00fcn: Kar\u015f\u0131la\u015ft\u0131rman\u0131n adil olmas\u0131n\u0131 sa\u011flamak i\u00e7in S\u00fcr\u00fcm A ve S\u00fcr\u00fcm B'yi benzer ortamlarda veya ayn\u0131 anda da\u011f\u0131t\u0131n.<\/li>\n<li>  Etkile\u015fim metriklerini izleyin: Bir <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">ger\u00e7ek zamanl\u0131 QR kod analiz paneli<\/a> benzersiz taramalar\u0131, konum verilerini ve hedef kitleniz taraf\u0131ndan kullan\u0131lan belirli cihazlar\u0131 izlemek i\u00e7in.<\/li>\n<li>  Sonu\u00e7lara g\u00f6re yineleyin: Her varyant i\u00e7in en az 200 benzersiz tarama \u00f6rne\u011fine ula\u015ft\u0131\u011f\u0131n\u0131zda, kazanan\u0131 belirleyin ve optimizasyona devam etmek i\u00e7in farkl\u0131 bir de\u011fi\u015fken \u00fczerinde yeni bir test ba\u015flat\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ge\u00e7erli Test Sonu\u00e7lar\u0131n\u0131 Sa\u011flamak \u0130\u00e7in Teknik Standartlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u00e7bir pazarlama de\u011fi\u015fkeni teknik bir hatan\u0131n \u00fcstesinden gelemez. Bir A\/B testi yapmadan \u00f6nce, her iki varyant\u0131n da taranabilirlik i\u00e7in temel gereksinimleri kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 do\u011frulay\u0131n. Y\u00fcksek kontrast en kritik fakt\u00f6rd\u00fcr; taray\u0131c\u0131lar\u0131n veri desenini kolayca okuyabilmesini sa\u011flamak i\u00e7in her zaman a\u00e7\u0131k bir arka plan \u00fczerinde koyu \u00f6n plan renkleri kullan\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, kodun etraf\u0131ndaki en az d\u00f6rt mod\u00fcll\u00fck bo\u015f kenar bo\u015flu\u011fu olan \u201csessiz b\u00f6lgeyi\u201d de korumal\u0131s\u0131n\u0131z. Metin veya g\u00f6rseller bu alana tecav\u00fcz ederse, taray\u0131c\u0131 kodu tamamen tan\u0131yamayabilir. Boyutland\u0131rma i\u00e7in, yak\u0131n mesafe kullan\u0131m\u0131 i\u00e7in bir kod en az 0,8 x 0,8 in\u00e7 olmal\u0131d\u0131r. Bir logo ekliyorsan\u0131z, desenin bir k\u0131sm\u0131 gizlense bile kodun i\u015flevsel kalmas\u0131n\u0131 sa\u011flamak i\u00e7in daha y\u00fcksek bir hata d\u00fczeltme seviyesi (Seviye Q veya H) kullan\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"QR testi standartlar\u0131\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Her Taramay\u0131 Analiz Edin<\/strong>: Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve co\u011frafi e\u011filimler hakk\u0131nda derinlemesine bilgi edinin <a href=\"https:\/\/pageloot.com\/tr\/feature\/analytics\/\">ger\u00e7ek zamanl\u0131 QR kodu analizi<\/a> A\/B testinizin tam olarak nas\u0131l performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek D\u00fcnya Performans K\u0131yaslamalar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 markalara bakmak, QR kodu optimizasyonu ile nelerin m\u00fcmk\u00fcn oldu\u011funa dair bir yol haritas\u0131 sunar. \u00d6rne\u011fin Starbucks, QR sadakat program\u0131n\u0131 mobil uygulamas\u0131na ba\u011flad\u0131 ve \u015fimdi bu etkile\u015fimler t\u00fcm ABD i\u015flemlerinin 'sini olu\u015fturuyor. Bu ba\u015far\u0131, QR kodunun \u00f6deme ak\u0131\u015f\u0131 s\u0131ras\u0131nda kullan\u0131c\u0131ya nas\u0131l sunuldu\u011funun s\u00fcrekli olarak iyile\u015ftirilmesi \u00fczerine kuruludur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende sekt\u00f6r\u00fcnde IKEA, QR destekli art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik \u00f6zellikleri i\u00e7in A\/B testi kulland\u0131. Bu dijital temas noktalar\u0131yla etkile\u015fime giren kullan\u0131c\u0131lar\u0131n, etkile\u015fime girmeyenlere g\u00f6re daha b\u00fcy\u00fck \u00e7evrimi\u00e7i sepetlere sahip oldu\u011funu ke\u015ffettiler. Benzer \u015fekilde, bir kozmetik markas\u0131, genel bir ba\u011flant\u0131y\u0131 \u201cCilt bak\u0131m\u0131 e\u015fle\u015fmenizi bulun\u201d gibi ki\u015fiselle\u015ftirilmi\u015f bir CTA ile de\u011fi\u015ftirmenin daha fazla tarama ve \u00f6nemli \u00f6l\u00e7\u00fcde daha uzun web sitesi oturum s\u00fcreleri sa\u011flad\u0131\u011f\u0131n\u0131 buldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SSS<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">Halihaz\u0131rda bas\u0131lm\u0131\u015f QR kodlar\u0131 \u00fczerinde A\/B testi yapabilir miyim?<\/strong> <p class=\"schema-faq-answer\">Bunu yaln\u0131zca ba\u015flang\u0131\u00e7ta dinamik QR kodlar\u0131 kulland\u0131ysan\u0131z yapabilirsiniz. Dinamik kodlar bir sunucu arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirme yapt\u0131\u011f\u0131 i\u00e7in, m\u00fc\u015fterilerinizin elinde bulunan fiziksel kodu de\u011fi\u015ftirmeye gerek kalmadan hedef URL'yi veya kontrol panelinizdeki tasar\u0131m ayarlar\u0131n\u0131 de\u011fi\u015ftirebilirsiniz.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">Ge\u00e7erli bir A\/B testi i\u00e7in ka\u00e7 taramaya ihtiyac\u0131m var?<\/strong> <p class=\"schema-faq-answer\">\u0130statistiksel anlaml\u0131l\u0131k elde etmek i\u00e7in, varyant ba\u015f\u0131na en az 200 benzersiz tarama hedeflemelisiniz. Haftan\u0131n farkl\u0131 g\u00fcnlerinde kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndaki dalgalanmalar\u0131 hesaba katmak i\u00e7in testi en az iki hafta boyunca \u00e7al\u0131\u015ft\u0131rman\u0131z da \u00f6nerilir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">Bir QR A\/B testini analiz ederken hangi metrikler en \u00f6nemlidir?<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodu d\u00f6n\u00fc\u015f\u00fcmlerini A\/B testi ile iyile\u015ftirin. Pazarlama yat\u0131r\u0131m getirinizi (ROI) en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in g\u00f6rsel tasar\u0131m\u0131, CTA mesajla\u015fmas\u0131n\u0131 ve stratejik yerle\u015fimi verileri kullanarak optimize etmeyi \u00f6\u011frenin.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/tr\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Improving QR Code Conversions with A\/B Testing\" \/>\n<meta property=\"og:description\" content=\"Improve QR code conversions with A\/B testing. 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Siim'in Hizmet Olarak Yaz\u0131l\u0131m (SaaS) sekt\u00f6r\u00fcnde 10 y\u0131l\u0131 a\u015fk\u0131n g\u00fc\u00e7l\u00fc deneyimi ile kapsaml\u0131 bir dijital ge\u00e7mi\u015fe sahip olmas\u0131, dijital \u00e7\u00f6z\u00fcmler konusundaki derin bilgisinin bir kan\u0131t\u0131d\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","position":1,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2e1e48efe5fe","name":"Halihaz\u0131rda bas\u0131lm\u0131\u015f QR kodlar\u0131 \u00fczerinde A\/B testi yapabilir miyim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can only do this if you originally used dynamic QR codes. Because dynamic codes redirect through a server, you can change the destination URL or the design settings in your dashboard without needing to change the physical code that is already in the hands of your customers.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","position":2,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","name":"Ge\u00e7erli bir A\/B testi i\u00e7in ka\u00e7 taramaya ihtiyac\u0131m var?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To achieve statistical significance, you should aim for at least 200 unique scans per variant. Running the test for at least two weeks is also recommended to account for fluctuations in user behavior during different days of the week.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","position":3,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","name":"Bir QR A\/B testini analiz ederken hangi metrikler en \u00f6nemlidir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/40761\/revisions"}],"predecessor-version":[{"id":52834,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/posts\/40761\/revisions\/52834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media\/50619"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/media?parent=40761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/categories?post=40761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/tr\/wp-json\/wp\/v2\/tags?post=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}