{"id":2418,"date":"2019-04-28T15:10:17","date_gmt":"2019-04-28T15:10:17","guid":{"rendered":"https:\/\/pageloot.com\/?p=2418"},"modified":"2026-06-10T21:27:08","modified_gmt":"2026-06-10T21:27:08","slug":"displays-and-screens","status":"publish","type":"post","link":"https:\/\/pageloot.com\/tr\/qr-codes-on\/displays-and-screens\/","title":{"rendered":"Ekranlarda QR Kod Nas\u0131l Kullan\u0131l\u0131r"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dijital ekranlar\u0131n\u0131z etkile\u015fim mi yarat\u0131yor, yoksa sadece g\u00f6sterim mi olu\u015fturuyor? Bir QR kodu, pasif bir ekran\u0131 etkile\u015fimli bir temas noktas\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr \u2013 ancak yaln\u0131zca do\u011fru tasarlanm\u0131\u015f ve yerle\u015ftirilmi\u015fse. Bu k\u0131lavuz, ekranlardaki QR kodlar\u0131n\u0131n ger\u00e7ekten i\u015fe yaramas\u0131 i\u00e7in bilmeniz gereken her \u015feyi kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-make-digital-displays-more-effective\">QR Kodlar\u0131 Dijital Ekranlar\u0131 Neden Daha Etkili Hale Getirir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital tabelalar ve ekranlar zaten dikkat \u00e7ekme konusunda iyidir. Zorland\u0131klar\u0131 \u015fey ise bu dikkati eyleme d\u00f6n\u00fc\u015ft\u00fcrmektir. Bir izleyici mesaj\u0131n\u0131z\u0131 okur, ilgilenir ve sonra\u2026 yoluna devam eder. \u0130lgi an\u0131n\u0131 bir sonraki ad\u0131mla birle\u015ftirecek bir mekanizma yoktur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir QR kodu bu bo\u015flu\u011fu kapat\u0131r. Birisi ekran\u0131n\u0131zdaki bir kodu tarad\u0131\u011f\u0131nda, g\u00f6n\u00fcll\u00fc olarak daha fazla etkile\u015fim kurmay\u0131 se\u00e7mi\u015f olur \u2013 niyetini belirtmi\u015f olur. Bu tek tarama, onlar\u0131 bir \u00fcr\u00fcn sayfas\u0131na, bir promosyon teklifine, bir kay\u0131t formuna veya bir videoya ba\u011flayabilir, hepsi de zaten bakt\u0131klar\u0131 ekrandan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, \u00f6zellikle hedef kitlenizin elinde kalem olmad\u0131\u011f\u0131 veya daha sonra aramay\u0131 hat\u0131rlamayaca\u011f\u0131 durumlarda kullan\u0131\u015fl\u0131d\u0131r: fuarlar, perakende sat\u0131\u015f alanlar\u0131, ula\u015f\u0131m merkezleri ve halka a\u00e7\u0131k mekanlar. Siz orada olmasan\u0131z bile kod i\u015fi yapar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-on-displays-work-best\">Ekranlardaki QR Kodlar\u0131 En \u0130yi Nerede \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Her ekran ortam\u0131 QR kodlar\u0131 i\u00e7in e\u015fit derecede uygun de\u011fildir. En iyi yerle\u015fimler ortak bir \u00f6zelli\u011fe sahiptir: izleyicinin duraklamak, telefonunu \u00e7\u0131karmak ve taramak i\u00e7in do\u011fal bir an\u0131 vard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vitrinler ve ma\u011faza \u00f6nleri<\/strong> ma\u011faza kapal\u0131yken bile vitrin al\u0131\u015fveri\u015fi yapanlara \u00fcr\u00fcn detaylar\u0131na, yorumlara, fiyatland\u0131rmaya veya \u00e7evrimi\u00e7i sat\u0131n alma se\u00e7eneklerine eri\u015fim sa\u011flar<\/li>\n\n\n\n<li><strong>Fuar ve sergi ekranlar\u0131<\/strong> fuar trafi\u011fini potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in idealdir \u2013 kodlar dijital bro\u015f\u00fcrlere, yar\u0131\u015fma giri\u015flerine, sosyal medya takiplerine veya \u00f6zel fuar tekliflerine ba\u011flanabilir<\/li>\n\n\n\n<li><strong>Ma\u011faza i\u00e7i LED ekranlar ve kiosklar<\/strong> y\u00fcksek yaya trafi\u011fine sahip kitlelere ula\u015f\u0131r ve indirim i\u00e7in tarama veya yeni bir \u00fcr\u00fcn lansman\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleme gibi d\u00fcrt\u00fcsel eylemleri tetikleyebilir<\/li>\n\n\n\n<li><strong>Sat\u0131\u015f noktas\u0131 ve kasa ekranlar\u0131<\/strong> sadakat program\u0131 kay\u0131tlar\u0131, dijital makbuzlar veya bir sonraki al\u0131\u015fveri\u015f promosyonlar\u0131 i\u00e7in birinci s\u0131n\u0131f bir aland\u0131r<\/li>\n\n\n\n<li><strong>Toplu ta\u015f\u0131ma ve ara\u00e7 tabelalar\u0131<\/strong> eri\u015fiminizi i\u015fe gidip gelenlere ve yoldan ge\u00e7enlere geni\u015fletir \u2013 \u00f6rne\u011fin, markal\u0131 bir teslimat arac\u0131ndaki bir QR kodu, bir kez da\u011f\u0131t\u0131ld\u0131\u011f\u0131nda tamamen kendi ba\u015f\u0131na \u00e7al\u0131\u015f\u0131r<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza i\u00e7i yerle\u015ftirme stratejisinin etkile\u015fimi nas\u0131l etkiledi\u011fine dair daha derinlemesine bir bak\u0131\u015f i\u00e7in, bkz. <a href=\"https:\/\/pageloot.com\/tr\/blog\/top-qr-code-placements-for-retail-stores\/\">perakende ma\u011fazalar\u0131 i\u00e7in en iyi QR kodu yerle\u015fimleri<\/a> ve kar\u015f\u0131la\u015ft\u0131rmas\u0131 <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-codes-on-packaging-vs-store-displays-what-works-best\/\">ambalajlardaki QR kodlar\u0131 ile ma\u011faza te\u015fhirleri<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-the-size-right-for-digital-screens\">Dijital Ekranlar \u0130\u00e7in Do\u011fru Boyutu Ayarlamak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Boyut, ekranlardaki QR kodlar\u0131nda en s\u0131k yap\u0131lan hatad\u0131r. Bir tasar\u0131m dosyas\u0131nda b\u00fcy\u00fck g\u00f6r\u00fcnen bir kod, odan\u0131n kar\u015f\u0131s\u0131ndaki bir monit\u00f6rde g\u00f6r\u00fcnt\u00fclendi\u011finde neredeyse taranamayacak hale gelebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standart k\u0131lavuz \u015fudur <strong>10:1 kural\u0131<\/strong>: QR kodunuz, ama\u00e7lanan tarama mesafesinin en az onda biri kadar olmal\u0131d\u0131r. \u0130zleyiciler ekrandan 1 metre uzakta duracaksa, kodun en az 10 cm geni\u015fli\u011finde olmas\u0131 gerekir. 3 metreden, 22\u201330 cm hedefleyin. 10 metreden, yakla\u015f\u0131k 1 metre kenar\u0131 olan bir kod ar\u0131yorsunuz.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-screen-guide-753267-0fbc13d84b01.webp\" alt=\"QR kodu boyut k\u0131lavuzu\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">1080p ekranlar i\u00e7in referans olarak, 72 dpi'de minimum 240 piksel, yak\u0131n mesafeli tarama i\u00e7in bir ba\u015flang\u0131\u00e7 \u200b\u200btemelidir, ancak bu minimum, g\u00f6r\u00fcnt\u00fcleme mesafesi artt\u0131k\u00e7a \u00f6nemli \u00f6l\u00e7\u00fcde artmal\u0131d\u0131r. Genel dijital tabela i\u00e7in, hi\u00e7bir QR kodu yakla\u015f\u0131k 2 \u00d7 2 in\u00e7ten k\u00fc\u00e7\u00fck olmamal\u0131d\u0131r \u2013 ve insanlar uzaktan tarama yaparken daha b\u00fcy\u00fck her zaman daha g\u00fcvenlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boyutu her zaman ger\u00e7ek d\u00fcnya ko\u015fullar\u0131nda do\u011frulay\u0131n. Tasar\u0131m\u0131n\u0131z\u0131 sonland\u0131rmadan \u00f6nce kodu ger\u00e7ek ekran boyutunda, ama\u00e7lanan tarama mesafesinden, hem iOS hem de Android cihazlarda test edin. Tam k\u0131lavuza ba\u015fvurun <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-sizing-for-different-print-materials\/\">farkl\u0131 malzemeler ve ba\u011flamlar i\u00e7in QR kodu boyutland\u0131rmas\u0131<\/a> formatlar aras\u0131nda \u00f6l\u00e7eklendirirken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contrast-and-color-what-makes-a-code-scannable\">Kontrast ve Renk: Bir Kodu Taranabilir Yapan Nedir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir ak\u0131ll\u0131 telefon kameras\u0131, koyu mod\u00fcller ile a\u00e7\u0131k bir arka plan aras\u0131ndaki kontrast\u0131 alg\u0131layarak bir QR kodunu okur. Bu kontrast zay\u0131fsa, kamera deseni ay\u0131rt etmekte zorlan\u0131r \u2013 ve tarama ba\u015far\u0131s\u0131z olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcvenilir standart \u015fudur <strong>a\u00e7\u0131k arka plan \u00fczerinde koyu \u00f6n plan<\/strong>, siyah\u0131n beyaz \u00fczerinde olmas\u0131 en g\u00fcvenilir kombinasyondur. Marka renkleri kullan\u0131rken, QR desenini koyu bir renkte ve arka plan\u0131 a\u00e7\u0131k tutun. Ters renk \u015femalar\u0131ndan (siyah arka plan \u00fczerinde beyaz kod) ka\u00e7\u0131n\u0131n, \u00e7\u00fcnk\u00fc bir\u00e7ok QR kodu okuyucusu bunlar\u0131 g\u00fcvenilir bir \u015fekilde i\u015fleyemez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekranlar i\u00e7in \u00f6zel olarak, kontrast daha karma\u015f\u0131k hale gelir \u00e7\u00fcnk\u00fc ortam \u0131\u015f\u0131\u011f\u0131, ekran parlamas\u0131 ve yenileme h\u0131zlar\u0131 kameran\u0131n g\u00f6rd\u00fc\u011f\u00fc her \u015feyi etkiler. Kodunuz ile arka plan\u0131 aras\u0131nda en az 4.5:1 kontrast oran\u0131 hedefleyin \u2013 bu e\u015fik, az g\u00f6ren kullan\u0131c\u0131lar i\u00e7in eri\u015filebilirli\u011fi de destekler. Kod alan\u0131nda gradyanlardan ve g\u00f6lgelerden ka\u00e7\u0131n\u0131n, \u00e7\u00fcnk\u00fc bunlar taray\u0131c\u0131lar\u0131 \u015fa\u015f\u0131rtan ara tonlar olu\u015fturur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Renk e\u015fle\u015ftirmelerinin ve taranabilirlik sonu\u00e7lar\u0131n\u0131n tam bir d\u00f6k\u00fcm\u00fc i\u00e7in, \u015fu k\u0131lavuza bak\u0131n: <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-color-contrast-best-practices\/\">QR kodu renk kontrast\u0131 en iyi uygulamalar\u0131<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiet-zone-the-space-that-makes-scanning-possible\">Sessiz B\u00f6lge: Taramay\u0131 M\u00fcmk\u00fcn K\u0131lan Alan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sessiz b\u00f6lge, bir QR kodunu d\u00f6rt bir yandan \u00e7evreleyen bo\u015f s\u0131n\u0131rd\u0131r. Dekoratif de\u011fil, i\u015flevseldir. Taray\u0131c\u0131lar bu bo\u015f alan\u0131, kodun nerede ba\u015flay\u0131p bitti\u011fini belirlemek, onu metin, resim veya arka plan desenleri gibi di\u011fer g\u00f6rsel \u00f6\u011felerden ay\u0131rmak i\u00e7in kullan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minimum sessiz b\u00f6lge <strong>d\u00f6rt mod\u00fcl geni\u015fli\u011finde<\/strong> her tarafta, bir mod\u00fcl koddaki en k\u00fc\u00e7\u00fck karenin geni\u015fli\u011fidir. Kodu \u00f6l\u00e7eklendiriyorsan\u0131z, sessiz b\u00f6lge orant\u0131l\u0131 olarak \u00f6l\u00e7eklenmelidir. S\u0131n\u0131r\u0131 k\u0131rpmak veya budamak \u2013 \u00e7ok az bile olsa \u2013 s\u00fcrekli tarama hatalar\u0131na neden olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tasar\u0131mc\u0131lar\u0131n genellikle kalabal\u0131k d\u00fczenler ve k\u0131s\u0131tl\u0131 ekran alan\u0131 ile \u00e7al\u0131\u015ft\u0131\u011f\u0131 dijital ekranlarda, sessiz b\u00f6lge s\u0131kl\u0131kla ilk s\u0131k\u0131\u015ft\u0131r\u0131lan \u015fey olur. Buna izin vermeyin. Sessiz b\u00f6lgeyi logolardan, metinlerden ve herhangi bir tasar\u0131m \u00f6\u011fesinden ar\u0131nd\u0131r\u0131n ve kodu \u00e7evresinden g\u00f6rsel olarak ay\u0131rmak i\u00e7in arka plan rengiyle e\u015fle\u015fti\u011finden emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sessiz b\u00f6lge gereksinimleri ve hakk\u0131nda daha fazla bilgi <a href=\"https:\/\/pageloot.com\/tr\/blog\/best-practices-for-qr-code-readability\/\">QR kodu okunabilirlik en iyi uygulamalar\u0131<\/a> mevcut bir tasar\u0131m\u0131 optimize ediyorsan\u0131z mevcuttur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-placement-and-layout-on-the-screen\">Ekranda Yerle\u015fim ve D\u00fczen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kodun ekran d\u00fczeni i\u00e7indeki konumu hem g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc hem de tarama oran\u0131n\u0131 etkiler. Birka\u00e7 ilke tutarl\u0131 bir \u015fekilde uygulan\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00f6z hizas\u0131na yerle\u015ftirin.<\/strong> Kodu zeminden yakla\u015f\u0131k 105 ila 135 cm (3.5 ila 4.5 fit) y\u00fcksekli\u011fe konumland\u0131rmak, hem ayakta duran yeti\u015fkinler hem de tekerlekli sandalyedeki kullan\u0131c\u0131lar i\u00e7in eri\u015filebilir olmas\u0131n\u0131 sa\u011flar \u2013 \u00e7\u00f6melme veya uzanma gerektirmez.<\/li>\n\n\n\n<li><strong>Kodu do\u011fal okuma ak\u0131\u015f\u0131na yerle\u015ftirin.<\/strong> Ekran\u0131n ortas\u0131 veya alt ortas\u0131 yerle\u015fimleri iyi performans g\u00f6sterme e\u011filimindedir; kodu di\u011fer \u00f6\u011felerle rekabet etti\u011fi bir k\u00f6\u015feye g\u00f6mmekten ka\u00e7\u0131n\u0131n.<\/li>\n\n\n\n<li><strong>M\u00fcmk\u00fcn oldu\u011funda ekran ba\u015f\u0131na bir kod kullan\u0131n.<\/strong> Birden fazla kod, izleyicilerin hangisini tarayacaklar\u0131 konusunda kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r ve kamera uygulamalar\u0131n\u0131n yanl\u0131\u015f olana odaklanmas\u0131na neden olabilir.<\/li>\n\n\n\n<li><strong>\u00c7evreleyen tasar\u0131m\u0131 temiz tutun.<\/strong> Ekranda \u00e7ok fazla rekabet eden i\u00e7erik tarama oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr; koda g\u00f6rsel nefes alma alan\u0131 verin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7eri\u011fi d\u00f6nd\u00fcren dijital tabelalar i\u00e7in, QR kodunu zaman diliminin tam s\u00fcresi boyunca g\u00f6r\u00fcnt\u00fcleyin. \u0130zleyicilerin kodu fark etmesi, taramaya karar vermesi ve slayt de\u011fi\u015fmeden \u00f6nce taramay\u0131 tamamlamas\u0131 i\u00e7in yeterli zamana ihtiyac\u0131 vard\u0131r. Ortamlar aras\u0131 yerle\u015ftirme stratejileri hakk\u0131nda daha fazla ba\u011flam i\u00e7in, <a href=\"https:\/\/pageloot.com\/tr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">pazarlamada QR kodu yerle\u015fimi i\u00e7in nihai rehber<\/a> bask\u0131 ve dijital formatlardaki d\u00fczen kararlar\u0131n\u0131 kapsar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-writing-a-call-to-action-that-drives-scans\">Taramalar\u0131 Te\u015fvik Eden Bir Harekete Ge\u00e7irici Mesaj Yazmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u011flam\u0131 olmayan bir QR kodu g\u00f6z ard\u0131 edilir. \u0130zleyicilerin \u2013 telefonlar\u0131na uzanmadan \u00f6nce \u2013 tarayarak ne elde edeceklerini bilmeleri gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u0131sa, belirli bir harekete ge\u00e7irici mesaj\u0131 do\u011frudan kodun yan\u0131na yerle\u015ftirin. \u201cBug\u00fcn\u00fcn men\u00fcs\u00fc i\u00e7in taray\u0131n\u201d, \u201c\u00c7ekili\u015fe kat\u0131lmak i\u00e7in taray\u0131n\u201d veya \u201cBir sonraki sipari\u015finizde indirim i\u00e7in taray\u0131n\u201d gibi ifadeler, \u201cBuray\u0131 taray\u0131n\u201d gibi genel istemlerden daha iyi \u00e7al\u0131\u015f\u0131r. Fayda ne kadar somut olursa, tarama oran\u0131 o kadar y\u00fcksek olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metni k\u0131sa tutun \u2013 iki ila be\u015f kelime yeterlidir. CTA metni i\u00e7in daha b\u00fcy\u00fck yaz\u0131 tipleri ve y\u00fcksek kontrast, kodun kendisiyle ayn\u0131 prensipleri uygular: izleyicinin olas\u0131 mesafesinden okunabilir olmas\u0131 gerekir. Ek rehberlik i\u00e7in <a href=\"https:\/\/pageloot.com\/tr\/blog\/qr-code-usability-best-practices\/\">QR kodu kullan\u0131labilirlik en iyi uygulamalar\u0131<\/a> etkili \u00e7er\u00e7eveleme hakk\u0131nda daha fazla bilgi i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-the-scan-should-lead\">Tarama Nereye Y\u00f6nlendirmeli<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hemen de\u011fer sa\u011flamayan her tarama ka\u00e7\u0131r\u0131lm\u0131\u015f bir f\u0131rsatt\u0131r. \u0130zleyiciler ak\u0131ll\u0131 telefon arac\u0131l\u0131\u011f\u0131yla gelece\u011fi i\u00e7in, hedef bir <strong>mobil uyumlu a\u00e7\u0131l\u0131\u015f sayfas\u0131na \u00e7ekmek isteyen perakende markalar\u0131 i\u00e7in idealdir.<\/strong> h\u0131zl\u0131 y\u00fcklenen ve harekete ge\u00e7irici mesaj\u0131n belirli vaadini yerine getiren bir yer olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131 ana sayfan\u0131za veya genel bir \u00fcr\u00fcn katalo\u011funa g\u00f6ndermekten ka\u00e7\u0131n\u0131n. Kod, bir sadakat program\u0131n\u0131 tan\u0131tan bir \u00f6deme ekran\u0131ndaysa, a\u00e7\u0131l\u0131\u015f sayfas\u0131 sadakat kay\u0131t formu olmal\u0131d\u0131r \u2013 ba\u015fka hi\u00e7bir \u015fey de\u011fil. Bir fuar ekran\u0131ndaysa, hedef bir potansiyel m\u00fc\u015fteri yakalama formu veya indirilebilir bir teknik \u00f6zellik sayfas\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir <a href=\"https:\/\/pageloot.com\/tr\/google-form-qr-code-generator\/\">Google Form QR kodu<\/a> geri bildirim toplama, etkinlik kayd\u0131 veya do\u011frudan bir ekrandan anketler i\u00e7in pratik bir se\u00e7enektir. Bir <a href=\"https:\/\/pageloot.com\/tr\/link-qr-code-generator\/\">i\u00e7in taramalar\u0131 takip edin ve art\u0131r\u0131n<\/a> URL tabanl\u0131 herhangi bir hedef i\u00e7in \u00e7al\u0131\u015f\u0131r ve tam \u00f6zelle\u015ftirme ve izlemeyi destekler.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ekran QR Kodlar\u0131n\u0131z\u0131 Esnek Tutun<\/strong> Bir kodun ba\u011fland\u0131\u011f\u0131 \u015feyi kodu de\u011fi\u015ftirmeden g\u00fcncellemeniz mi gerekiyor? Kullan\u0131n <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator\/\">QR Kod Olu\u015fturucu<\/a> hedef yeri istedi\u011finiz zaman d\u00fczenlemenizi sa\u011flayan dinamik kodlar olu\u015fturmak i\u00e7in \u2013 yeniden bas\u0131m veya yeniden tasar\u0131m gerekmez.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-dynamic-qr-codes-for-screens\">Ekranlar \u0130\u00e7in Dinamik QR Kodlar\u0131 Kullan\u0131m\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Statik QR kodlar\u0131, asla de\u011fi\u015femeyen sabit bir URL veya veri par\u00e7as\u0131n\u0131 kodlar. Ekranlar i\u00e7in \u2013 \u00f6zellikle kampanyalar\u0131 d\u00f6nd\u00fcren veya zamana duyarl\u0131 teklifleri tan\u0131tan dijital tabelalar i\u00e7in \u2013 bu bir sorun yarat\u0131r. Ba\u011flant\u0131l\u0131 i\u00e7erik de\u011fi\u015firse, kodu yeniden olu\u015fturman\u0131z ve yeniden da\u011f\u0131tman\u0131z gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">Dinamik QR kodlar\u0131<\/a> bunu k\u0131sa bir y\u00f6nlendirme URL'si kodlayarak \u00e7\u00f6zer. Ger\u00e7ek hedef, hesab\u0131n\u0131z\u0131n kontrol panelinden istedi\u011finiz zaman g\u00fcncellenebilirken, kodun kendisi ayn\u0131 kal\u0131r. Bu \u015fu anlama gelir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ekran d\u00fczenini yeniden tasarlamadan bir promosyon teklifini g\u00fcncelleyin<\/li>\n\n\n\n<li>Tek bir kodu mevsime veya etkinli\u011fe g\u00f6re farkl\u0131 kampanyalara y\u00f6nlendirin<\/li>\n\n\n\n<li>Herhangi bir ekran de\u011fi\u015fikli\u011fi yapmadan bozuk bir ba\u011flant\u0131y\u0131 an\u0131nda d\u00fczeltin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dinamik kodlar ayr\u0131ca tarama analizlerini de a\u00e7ar \u2013 bir kodun ka\u00e7 kez, hangi konumdan, hangi cihazda ve ne zaman tarand\u0131\u011f\u0131na dair veriler. Bu veriler, hangi ekran yerle\u015fimlerinin ger\u00e7ek etkile\u015fim sa\u011flad\u0131\u011f\u0131n\u0131 ve hangilerinin g\u00f6zden ka\u00e7t\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6nen i\u00e7eri\u011fe sahip ekranlar i\u00e7in dinamik kodlar \u00f6zellikle de\u011ferlidir, \u00e7\u00fcnk\u00fc ayn\u0131 g\u00f6rsel varl\u0131k zamanla farkl\u0131 kampanyalara hizmet edebilir.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Her Ekrandan Her Taramay\u0131 Takip Edin<\/strong> Hangi ekranlar\u0131n ger\u00e7ekten etkile\u015fim sa\u011flad\u0131\u011f\u0131n\u0131 bilmek ister misiniz? Pageloot'un <a href=\"https:\/\/pageloot.com\/tr\/dynamic-qr-code-generator\/\">dinamik QR kod platformunu<\/a> tarama oranlar\u0131n\u0131, konumlar\u0131 ve cihaz verilerini ger\u00e7ek zamanl\u0131 olarak izlemek ve verilerin g\u00f6sterdiklerine g\u00f6re ekran stratejinizi iyile\u015ftirmek i\u00e7in.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-testing-before-you-go-live\">Canl\u0131ya Ge\u00e7meden \u00d6nce Test Etme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi tasarlanm\u0131\u015f bir QR kodu bile ekran parlakl\u0131\u011f\u0131, g\u00f6r\u00fc\u015f a\u00e7\u0131s\u0131, ekran yenileme h\u0131z\u0131 veya ortam ayd\u0131nlatmas\u0131 nedeniyle pratikte ba\u015far\u0131s\u0131z olabilir. Herhangi bir ekran canl\u0131ya ge\u00e7meden \u00f6nce:<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-lobby-qr-2c0c26-6d33d9c0c95c.webp\" alt=\"Ekran QR kodu testi\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kodu, g\u00f6sterilece\u011fi ger\u00e7ek ekran boyutunda ve \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fcnde test edin.<\/li>\n\n\n\n<li>Ama\u00e7lanan minimum ve maksimum mesafelerden taray\u0131n.<\/li>\n\n\n\n<li>Birden fazla cihazda test edin \u2013 en az bir iOS ve bir Android telefon.<\/li>\n\n\n\n<li>Ekran, g\u00fcn boyunca de\u011fi\u015fen do\u011fal \u0131\u015f\u0131k kaynaklar\u0131n\u0131n yak\u0131n\u0131ndaysa g\u00fcn\u00fcn farkl\u0131 saatlerinde test edin.<\/li>\n\n\n\n<li>Hedef sayfan\u0131n mobilde do\u011fru y\u00fcklendi\u011fini ve beklenen deneyimi sundu\u011funu do\u011frulay\u0131n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu <a href=\"https:\/\/pageloot.com\/tr\/qr-code-scanner\/\">QR kodu taray\u0131c\u0131 arac\u0131<\/a> bir kodun i\u00e7eri\u011fini do\u011frulamak ve da\u011f\u0131t\u0131mdan \u00f6nce do\u011fru \u015fekilde \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcn\u00fc onaylamak i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u015ffedin <a href=\"https:\/\/pageloot.com\/tr\/feature\/\">Pageloot \u00f6zelliklerine genel bak\u0131\u015f<\/a> ve <a href=\"https:\/\/pageloot.com\/tr\/industry\/\">sekt\u00f6r \u00e7\u00f6z\u00fcmlerini<\/a> QR kodlar\u0131n\u0131n farkl\u0131 ekran ba\u011flamlar\u0131nda ve i\u015f sekt\u00f6rlerinde nas\u0131l uygulanabilece\u011fi hakk\u0131nda daha fazla bilgi i\u00e7in. \u0130yi yerle\u015ftirilmi\u015f, do\u011fru boyutland\u0131r\u0131lm\u0131\u015f ve net bir harekete ge\u00e7irici mesaj i\u00e7eren bir QR kodu, herhangi bir ekran\u0131 bir d\u00f6n\u00fc\u015f\u00fcm noktas\u0131na d\u00f6n\u00fc\u015ft\u00fcrebilir. Kontrast\u0131, sessiz b\u00f6lgeyi, boyutu ve hedefi do\u011fru ayarlay\u0131n \u2013 ard\u0131ndan dinamik kodlar\u0131 ve analitikleri kullanarak geli\u015ftirmeye devam edin. \u015eununla ba\u015flay\u0131n: <a href=\"https:\/\/pageloot.com\/tr\/qr-code-generator\/\">QR Kod Olu\u015fturucu<\/a> ilk taranabilir ekran kodunuzu bug\u00fcn olu\u015fturmak i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-8c2eae364cc9\"><strong class=\"schema-faq-question\">Dijital bir ekranda bir QR kodunun ne kadar b\u00fcy\u00fck olmas\u0131 gerekir?<\/strong> <p class=\"schema-faq-answer\">10:1 kural\u0131n\u0131 kullan\u0131n: kod, beklenen tarama mesafesinin en az onda biri kadar olmal\u0131d\u0131r. 1 metreden taranan bir ekran i\u00e7in kod, en az 10 cm geni\u015fli\u011finde olmal\u0131d\u0131r. Genel dijital tabela i\u00e7in, minimum 2 \u00d7 2 in\u00e7 makul bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r ve g\u00f6r\u00fcnt\u00fcleme mesafesi artt\u0131k\u00e7a boyut da artar. Yay\u0131na ge\u00e7meden \u00f6nce her zaman ger\u00e7ek ekran boyutunda ve mesafesinde test edin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a51bbbdaf65a\"><strong class=\"schema-faq-question\">Bir ekrandaki QR kodunun ba\u011fland\u0131\u011f\u0131 \u015feyi tasar\u0131m\u0131 g\u00fcncellemeden de\u011fi\u015ftirebilir miyim?<\/strong> <p class=\"schema-faq-answer\">Evet, dinamik bir QR kodu kullan\u0131rsan\u0131z. Dinamik kodlar bir y\u00f6nlendirme URL'si kullan\u0131r, b\u00f6ylece hedefi hesap panonuzda istedi\u011finiz zaman g\u00fcncelleyebilirsiniz \u2013 kodun kendisi ayn\u0131 kal\u0131r. Bu, \u00f6zellikle d\u00f6nen kampanyalar\u0131 veya zamana duyarl\u0131 teklifleri tan\u0131tan dijital tabelalar i\u00e7in kullan\u0131\u015fl\u0131d\u0131r, \u00e7\u00fcnk\u00fc ba\u011flant\u0131l\u0131 i\u00e7erik her de\u011fi\u015fti\u011finde ekran\u0131 yeniden tasarlamaktan veya yeniden da\u011f\u0131tmaktan ka\u00e7\u0131n\u0131rs\u0131n\u0131z.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-7fd7fb7d4f15\"><strong class=\"schema-faq-question\">Ekrandaki QR kodum neden g\u00fcvenilir bir \u015fekilde taranm\u0131yor?<\/strong> <p class=\"schema-faq-answer\">En yayg\u0131n nedenler, kod ile arka plan\u0131 aras\u0131ndaki yetersiz kontrast, \u00e7evredeki tasar\u0131m \u00f6\u011feleri taraf\u0131ndan k\u0131rp\u0131lm\u0131\u015f veya s\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f bir sessiz b\u00f6lge ve g\u00f6r\u00fcnt\u00fcleme mesafesi i\u00e7in \u00e7ok k\u00fc\u00e7\u00fck bir koddur. Ekranlarda ise ekran parlakl\u0131\u011f\u0131 ve yans\u0131ma da parazite neden olabilir. Kodunuzun a\u00e7\u0131k bir arka plan \u00fczerinde koyu bir desen kulland\u0131\u011f\u0131ndan, her tarafta net bir d\u00f6rt mod\u00fcll\u00fck sessiz b\u00f6lgeyi korudu\u011fundan ve beklenen tarama mesafeniz i\u00e7in boyut gereksinimlerini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun. Uyumlulu\u011fu do\u011frulamak i\u00e7in birden fazla cihazda test edin.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital ekranlar\u0131 QR kodlarla etkile\u015fimli ara\u00e7lara \u00e7evirin. 10:1 boyut kural\u0131n\u0131, yerle\u015fim stratejilerini ve etkile\u015fimi izleyen dinamik kodlar\u0131 \u00f6\u011frenin.<\/p>","protected":false},"author":17,"featured_media":54415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scan QR Codes on Displays &amp; Screens<\/title>\n<meta name=\"description\" content=\"QR Codes on Screen and Displays catch the attention of potential customers. This is the best way to attract and gather more customers to your product. Scan now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/tr\/qr-codes-on\/displays-and-screens\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes on Displays &amp; Screens\" \/>\n<meta property=\"og:description\" content=\"QR Codes on Screen and Displays catch the attention of potential customers. This is the best way to attract and gather more customers to your product. Scan now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/tr\/qr-codes-on\/displays-and-screens\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-28T15:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T21:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/04\/using-qr-codes-on-displays-and-screens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"935\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Use QR Codes on Displays &amp; Screens\",\"datePublished\":\"2019-04-28T15:10:17+00:00\",\"dateModified\":\"2026-06-10T21:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/\"},\"wordCount\":2115,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/smartphone-qr-scan-8365f9-f041805a75d8.webp\",\"articleSection\":[\"Use cases\"],\"inLanguage\":\"tr\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/\",\"name\":\"Scan QR Codes on Displays & Screens\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/displays-and-screens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/smartphone-qr-scan-8365f9-f041805a75d8.webp\",\"datePublished\":\"2019-04-28T15:10:17+00:00\",\"dateModified\":\"2026-06-10T21:27:08+00:00\",\"description\":\"QR Codes on Screen and Displays catch the attention of potential customers. 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Sadece QR kodlar\u0131 konusunda 5 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir derin bir uzmanl\u0131\u011fa sahip olan Siim, bu alanda bir konu uzman\u0131 haline gelmi\u015ftir. Dijital etkile\u015fimleri basitle\u015ftirmek ve art\u0131rmak i\u00e7in QR teknolojisinden yararlanmada \u00f6nemli ad\u0131mlar at\u0131yor. Yolculu\u011fu sadece burada ba\u015flamad\u0131. 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