{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"Hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r sp\u00e5rning"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Har du sv\u00e5rt att se vilka av dina fysiska marknadsf\u00f6ringsmaterial som faktiskt driver webbplatstrafik? Utan korrekt sp\u00e5rning f\u00f6rsvinner varje skanning fr\u00e5n en affisch eller flyer in i \u201cDirekt\u201d-trafikgruppen i Google Analytics, vilket g\u00f6r det om\u00f6jligt att ber\u00e4kna din ROI. Denna guide f\u00f6rklarar hur du anv\u00e4nder UTM-parametrar f\u00f6r att f\u00f6rvandla varje QR-kodskanning till m\u00e4tbar data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Varf\u00f6r din QR-kod beh\u00f6ver UTM-parametrar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r en anv\u00e4ndare skannar en standard-QR-kod har Google Analytics (specifikt GA4) ofta sv\u00e5rt att identifiera ursprunget f\u00f6r det bes\u00f6ket. Eftersom smartphonekamerans app \u00f6ppnar webbl\u00e4saren direkt utan att skicka en h\u00e4nvisningsrubrik, kategoriseras sessionen vanligtvis som Direkt trafik. Denna tekniska begr\u00e4nsning l\u00e4mnar marknadsf\u00f6rare i ovisshet om huruvida en bes\u00f6kare engagerade sig via <a href=\"https:\/\/pageloot.com\/sv\/qr-codes-on\/flyers\/\">QR-koder p\u00e5 flygblad<\/a> eller <a href=\"https:\/\/pageloot.com\/sv\/qr-codes-on\/business-cards\/\">QR-koder p\u00e5 visitkort<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM-parametrar (Urchin Tracking Module) \u00e4r enkla texttaggar som l\u00e4ggs till i slutet av en URL. N\u00e4r en bes\u00f6kare skannar en kod som inneh\u00e5ller dessa taggar, extraherar GA4 informationen och tillskriver sessionen till r\u00e4tt kampanj, k\u00e4lla och medium. Att implementera denna inst\u00e4llning \u00e4r den prim\u00e4ra grunden f\u00f6r <a href=\"https:\/\/pageloot.com\/sv\/qr-code-marketing\/tracking-qr-codes\/\">sp\u00e5ra QR-koder<\/a> effektivt \u00f6ver olika fysiska ber\u00f6ringspunkter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e4lja r\u00e4tt UTM-taggar f\u00f6r korrekt data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att uppr\u00e4tth\u00e5lla ren data m\u00e5ste du f\u00f6lja strikta namngivningskonventioner. Google Analytics \u00e4r skiftl\u00e4gesk\u00e4nsligt, vilket inneb\u00e4r att etiketter som \u201cQR<em>Code\u201d och \u201cqr<\/em>code\u201d kommer att visas som separata poster i dina rapporter, vilket fragmenterar dina insikter. Konsekvens \u00e4r nyckeln till att s\u00e4kerst\u00e4lla att dina <a href=\"https:\/\/pageloot.com\/sv\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">QR-kodanalys<\/a> \u00e4r l\u00e4tta att l\u00e4sa och tolka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6ljande tabell sammanfattar de prim\u00e4ra parametrar du b\u00f6r anv\u00e4nda f\u00f6r dina offlinekampanjer:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Parameter<\/th>\n<th>Syfte<\/th>\n<th>Exempel<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>Identifierar den fysiska platsen eller materialet.<\/td>\n<td>reklamtavla, flyer, <a href=\"https:\/\/pageloot.com\/sv\/qr-codes-on\/vehicles\/\">fordon<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>Identifierar marknadsf\u00f6ringskanalen (anv\u00e4nd `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>Namnet p\u00e5 din specifika marknadsf\u00f6ringsinsats.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>Skiljer mellan olika versioner av en annons.<\/td>\n<td>left<em>sidebar, blue<\/em>design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Proffstips:<\/strong> Anv\u00e4nd alltid gemener f\u00f6r alla UTM-parametrar. Detta f\u00f6rhindrar oavsiktlig skapande av dubblettkategorier och s\u00e4kerst\u00e4ller att all din skanningsdata f\u00f6rblir konsoliderad i en enda rapport.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Steg f\u00f6r att bygga din sp\u00e5rbara QR-l\u00e4nk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Att skapa en sp\u00e5rbar URL \u00e4r en enkel process, men det kr\u00e4ver precision f\u00f6r att undvika tekniska fel. Om en URL \u00e4r felaktigt formaterad kan det leda till ett 404-fel eller resultera i <a href=\"https:\/\/pageloot.com\/sv\/qr-code-marketing\/why-qr-code-not-working\/\">varf\u00f6r din QR-kod inte fungerar<\/a> under en livekampanj.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generera den taggade URL:en<\/strong>: Anv\u00e4nd en p\u00e5litlig kampanj-URL-byggare f\u00f6r att mata in din destinationsl\u00e4nk och motsvarande UTM-parametrar.<\/li>\n<li><strong>Hantera URL-l\u00e4ngd<\/strong>: L\u00e5nga URL:er med flera UTM-taggar skapar t\u00e4ta, komplexa QR-m\u00f6nster. Dessa sm\u00e5 moduler \u00e4r ofta sv\u00e5ra f\u00f6r \u00e4ldre smartphonekameror att l\u00e4sa, s\u00e4rskilt i svagt ljus.<\/li>\n<li><strong>V\u00e4lj en generator<\/strong>: Ange din slutliga URL i en <a href=\"https:\/\/pageloot.com\/sv\/website-qr-code-generator\/\">webbplats QR-kod generator<\/a> f\u00f6r att skapa den visuella koden.<\/li>\n<li><strong>Utf\u00f6r ett skanningstest<\/strong>: Innan du forts\u00e4tter med massutskrift, skanna koden med flera olika enheter f\u00f6r att verifiera att mobilwebbl\u00e4saren korrekt visar den UTM-taggade URL:en.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>F\u00f6r att bibeh\u00e5lla h\u00f6g skanningsbarhet och m\u00f6jligheten att uppdatera dina sp\u00e5rningsl\u00e4nkar \u00e4ven efter att ditt material har tryckts, anv\u00e4nd en <strong><a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">Dynamiska QR-kodgenerator<\/a><\/strong>. Detta verktyg l\u00e5ter dig korrigera stavfel eller \u00e4ndra destinationsl\u00e4nkar utan att trycka om dina flygblad eller broschyrer.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Varf\u00f6r dynamiska QR-koder \u00e4r avg\u00f6rande f\u00f6r analys<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven om du tekniskt sett kan l\u00e4gga till UTM-parametrar till en statisk QR-kod, rekommenderas det s\u00e4llan f\u00f6r professionell marknadsf\u00f6ring. En statisk QR-kod b\u00e4ddar in hela den l\u00e5nga URL:en direkt i sitt pixelm\u00f6nster. N\u00e4r URL:en v\u00e4xer med sp\u00e5rningstaggar blir koden allt t\u00e4tare. Denna t\u00e4thet \u00f6kar avsev\u00e4rt risken f\u00f6r skanningsfel om utskriften \u00e4r liten eller om milj\u00f6n \u00e4r d\u00e5ligt belyst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiska QR-koder l\u00f6ser detta problem genom att fungera som en digital brygga. Den fysiska koden inneh\u00e5ller en kort, permanent omdirigeringsl\u00e4nk som skickar anv\u00e4ndaren till din slutliga UTM-taggade URL. Detta erbjuder tv\u00e5 betydande f\u00f6rdelar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"Dynamisk QR-analys\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00f6rb\u00e4ttrad skanningsbarhet<\/strong>: Den fysiska m\u00f6nstret av koden f\u00f6rblir enkel och l\u00e4ttl\u00e4st, oavsett hur m\u00e5nga sp\u00e5rningsparametrar du l\u00e4gger till destinationsl\u00e4nken.<\/li>\n<li><strong>Operativ flexibilitet<\/strong>: Om du uppt\u00e4cker ett misstag i ditt kampanjnamn eller beh\u00f6ver \u00e4ndra landningssidan efter utskrift kan du <a href=\"https:\/\/pageloot.com\/sv\/how-to\/edit-qr-codes\/\">redigera QR-koden<\/a> omedelbart via din hanteringspanel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visa dina QR-skanningsdata i Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r din kampanj \u00e4r aktiv kan du \u00f6vervaka prestandan f\u00f6r ditt offline-material direkt i GA4-gr\u00e4nssnittet. Detta g\u00f6r att du kan se exakt vilka fysiska placeringar som genererar mest engagemang och konverteringar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ppna GA4 och navigera till <strong>Rapporter<\/strong> sektionen, v\u00e4lj sedan <strong>F\u00f6rv\u00e4rv<\/strong> och <strong>Trafikf\u00f6rv\u00e4rv<\/strong>.<\/li>\n<li>Leta upp rullgardinsmenyn f\u00f6r prim\u00e4r dimension och \u00e4ndra den till <strong>Sessionsmedium<\/strong>. Du b\u00f6r se `qr_code` listat om du anv\u00e4nde den rekommenderade namngivningskonventionen.<\/li>\n<li>L\u00e4gg till en sekund\u00e4r dimension genom att klicka p\u00e5 den bl\u00e5a \u201c+\u201d-ikonen och s\u00f6ka efter <strong>Sessionsk\u00e4lla<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Denna anpassade vy avsl\u00f6jar de specifika k\u00e4llorna \u2013 s\u00e5som olika butiksplatser eller tryckt material \u2013 som driver trafik. Genom att <a href=\"https:\/\/pageloot.com\/sv\/blog\/tracking-qr-code-scans-over-time\/\">att sp\u00e5ra QR-kodskanningar \u00f6ver tid<\/a>, kan du identifiera s\u00e4songstrender och avg\u00f6ra vilka fysiska kanaler som ger b\u00e4st avkastning p\u00e5 din marknadsf\u00f6ringsinvestering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vanliga fr\u00e5gor<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">Kommer UTM-parametrar att g\u00f6ra min QR-kod f\u00f6r sv\u00e5r att skanna?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">Varf\u00f6r visas min QR-trafik som \u201cOdefinierad\u201d i GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">Kan jag sp\u00e5ra den geografiska platsen f\u00f6r varje skanning?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e4r dig hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r att sp\u00e5ra offline-marknadsf\u00f6ring i Google Analytics. F\u00f6rb\u00e4ttra attribuering, anv\u00e4nd dynamiska QR-koder och \u00f6vervaka data i GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/sv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add UTM Parameters to QR Codes for Tracking\" \/>\n<meta property=\"og:description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T02:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"wordCount\":1064,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"sv\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"name\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"description\":\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\"}],\"inLanguage\":\"sv\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"width\":1408,\"height\":768,\"caption\":\"QR code tracking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Add UTM Parameters to QR Codes for Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\",\"name\":\"Will UTM parameters make my QR code too hard to scan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\",\"name\":\"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"name\":\"Can I track the geographic location of each scan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r sp\u00e5rning","description":"L\u00e4r dig hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r att sp\u00e5ra offline-marknadsf\u00f6ring i Google Analytics. F\u00f6rb\u00e4ttra attribuering, anv\u00e4nd dynamiska QR-koder och \u00f6vervaka data i GA4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/sv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","og_locale":"sv_SE","og_type":"article","og_title":"How to Add UTM Parameters to QR Codes for Tracking","og_description":"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.","og_url":"https:\/\/pageloot.com\/sv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-09-10T02:46:06+00:00","article_modified_time":"2026-04-22T13:14:03+00:00","og_image":[{"width":1408,"height":768,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Skriven av":"Siim T","Ber\u00e4knad l\u00e4stid":"5 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Add UTM Parameters to QR Codes for Tracking","datePublished":"2025-09-10T02:46:06+00:00","dateModified":"2026-04-22T13:14:03+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"wordCount":1064,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","articleSection":["Blog"],"inLanguage":"sv"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","name":"Hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r sp\u00e5rning","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","datePublished":"2025-09-10T02:46:06+00:00","dateModified":"2026-04-22T13:14:03+00:00","description":"L\u00e4r dig hur man l\u00e4gger till UTM-parametrar till QR-koder f\u00f6r att sp\u00e5ra offline-marknadsf\u00f6ring i Google Analytics. F\u00f6rb\u00e4ttra attribuering, anv\u00e4nd dynamiska QR-koder och \u00f6vervaka data i GA4.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4"},{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0"},{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e"}],"inLanguage":"sv","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"]}]},{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","width":1408,"height":768,"caption":"QR code tracking"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Add UTM Parameters to QR Codes for Tracking"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Skapa gratis QR-koder online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi \u00e4r en del av Pageloots innovativa QR-kodgeneratortj\u00e4nster. Med \u00f6ver 5 \u00e5rs djupg\u00e5ende erfarenhet av QR-koder har Siim blivit en expert p\u00e5 omr\u00e5det. Han g\u00f6r betydande framsteg n\u00e4r det g\u00e4ller att utnyttja QR-teknik f\u00f6r att f\u00f6renkla och \u00f6ka digitala interaktioner. Hans resa b\u00f6rjade inte bara h\u00e4r. Siim har en omfattande digital bakgrund med \u00f6ver 10 \u00e5rs gedigen erfarenhet inom SaaS-sektorn (Software as a Service), vilket \u00e4r ett bevis p\u00e5 hans djupa kunskaper om digitala l\u00f6sningar.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","position":1,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","name":"Kommer UTM-parametrar att g\u00f6ra min QR-kod f\u00f6r sv\u00e5r att skanna?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"Kan jag sp\u00e5ra den geografiska platsen f\u00f6r varje skanning?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"sv"},"inLanguage":"sv"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}