{"id":41847,"date":"2025-07-16T10:36:38","date_gmt":"2025-07-16T10:36:38","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"modified":"2026-04-22T13:17:36","modified_gmt":"2026-04-22T13:17:36","slug":"5-use-cases-for-ar-qr-codes-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sv\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","title":{"rendered":"Hur man anv\u00e4nder AR QR-koder inom marknadsf\u00f6ring: Exempel fr\u00e5n verkligheten"},"content":{"rendered":"<p class=\"wp-block-paragraph\">K\u00e4mpar du med att \u00f6verbrygga klyftan mellan ditt fysiska marknadsf\u00f6ringsmaterial och digitalt engagemang? Statiska trycksaker misslyckas ofta med att f\u00e5nga uppm\u00e4rksamhet, vilket leder till missade konverteringsm\u00f6jligheter och sl\u00f6sad annonsbudget. Denna guide visar hur AR-aktiverade QR-koder f\u00f6rvandlar traditionella medier till uppslukande upplevelser som driver m\u00e4tbara resultat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interaktiva produktf\u00f6rpackningar och ber\u00e4ttande<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rpackningar fungerar som den prim\u00e4ra fysiska kontaktpunkten mellan ett varum\u00e4rke och en konsument. Genom att integrera f\u00f6rst\u00e4rkt verklighet via en QR-kod kan varum\u00e4rken leverera ett ber\u00e4ttardjup som vida \u00f6verstiger de fysiska begr\u00e4nsningarna hos en standardetikett. Denna teknik g\u00f6r att en enkel l\u00e5da eller flaska kan bli en portal f\u00f6r varum\u00e4rkets historia, utbildningsinneh\u00e5ll eller spelifierad underh\u00e5llning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>19 Crimes Vin<\/strong>: Detta varum\u00e4rke var effektivt banbrytande inom AR-ber\u00e4ttande genom att l\u00e5ta \u201cbrottslingarna\u201d som avbildades p\u00e5 deras etiketter komma till liv och ber\u00e4tta sina personliga historier. Denna strategi bidrog till en massiv f\u00f6rs\u00e4ljnings\u00f6kning, fr\u00e5n 4 miljoner till 18 miljoner flaskor p\u00e5 bara 18 m\u00e5nader.<\/li>\n<li><strong>Kinder Choklad<\/strong>: P\u00e5 sina globala f\u00f6rpackningar implementerade Kinder QR-koder som \u00f6ppnade ett virtuellt afrikanskt landskap. Denna upplevelse st\u00e4rkte familjens engagemang genom att erbjuda interaktiv underh\u00e5llning direkt relaterad till produktens tema.<\/li>\n<li><strong>Verizon Tomtens Grotta<\/strong>: Under julhelgen anv\u00e4nde Verizon f\u00f6rpackningar f\u00f6r att l\u00e5sa upp en virtuell tomtens grotta. Anv\u00e4ndare kunde ta selfies med AR-karakt\u00e4rer, vilket drev betydande social delning och varum\u00e4rkesk\u00e4nnedom under helgerna.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Att anv\u00e4nda en <a href=\"https:\/\/pageloot.com\/sv\/blog\/ultimate-guide-to-qr-codes-for-product-labels\/\">ultimat guide till QR-koder f\u00f6r produktetiketter<\/a> kan hj\u00e4lpa dig att uppr\u00e4tth\u00e5lla en ren, minimalistisk design samtidigt som du erbjuder n\u00e4stan obegr\u00e4nsat digitalt inneh\u00e5ll till dina kunder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Virtuella provningar och produktdemonstrationer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marknadsf\u00f6rare st\u00e5r ofta inf\u00f6r utmaningen med konsumenttvekan, s\u00e4rskilt f\u00f6r produkter som kr\u00e4ver en k\u00e4nsla av skala eller utseende. AR QR-koder l\u00f6ser detta genom att l\u00e5ta kunder \u201cprova innan de k\u00f6per\u201d med endast sin smartphonekamera. Denna niv\u00e5 av interaktion har visat sig \u00f6ka konverteringsgraden med upp till 94 % n\u00e4r shoppare f\u00e5r f\u00f6rtroende f\u00f6r sina k\u00f6pbeslut.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dior Sk\u00f6nhet<\/strong>: Genom att anv\u00e4nda AR-filter l\u00e4t Dior kunder virtuellt prova olika l\u00e4ppstiftsnyanser. Denna kampanj resulterade i \u00f6ver 400 000 virtuella \u201cprovningar\u201d, vilket direkt p\u00e5verkade deras e-handelskonverteringsgrader.<\/li>\n<li><strong>Porsche Taycan<\/strong>: Porsche placerade AR QR-koder i exklusiva tryckta tidskrifter som <em>Vogue<\/em> och <em>GQ<\/em>. L\u00e4sare kunde skanna koden f\u00f6r att visualisera en 3D-modell av den elektriska Taycan parkerad p\u00e5 deras egen uppfart, vilket gav en k\u00e4nsla av \u00e4gande innan de ens bes\u00f6kte en \u00e5terf\u00f6rs\u00e4ljare.<\/li>\n<li><strong>Puma Butik<\/strong>: I sina flaggskeppsbutiker placerade Puma QR-koder p\u00e5 skotaggar som framkallade en AR-kattmaskot. Denna maskot erbj\u00f6d b\u00e5de butiksnavigering och en rolig m\u00f6jlighet f\u00f6r anv\u00e4ndargenererat inneh\u00e5ll genom selfies.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>F\u00f6rvandla din kundupplevelse idag.<\/strong> Anv\u00e4nd v\u00e5r <a href=\"https:\/\/pageloot.com\/sv\/website-qr-code-generator\/\">Generator f\u00f6r QR-kod f\u00f6r webbplats<\/a> f\u00f6r att l\u00e4nka dina fysiska produkter till interaktiva, webbaserade AR-upplevelser.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">De detaljerade mekanismerna f\u00f6r dessa interaktioner utforskas vidare i v\u00e5r guide om hur <a href=\"https:\/\/pageloot.com\/sv\/blog\/ar-qr-codes-for-product-demos-how-they-work\/\">AR QR-koder f\u00f6r produktdemonstrationer<\/a> kan minska returfrekvensen och \u00f6ka engagemanget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">F\u00f6rb\u00e4ttra liveevenemang och offentliga platser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Liveevenemang frodas av social interaktion, men att uppr\u00e4tth\u00e5lla deltagarnas engagemang under stillest\u00e5nd \u00e4r ett vanligt hinder. AR QR-koder f\u00f6rvandlar fysiska platser till interaktiva lekplatser, vilket \u00f6kar den genomsnittliga vistelsetiden med 118 sekunder. Dessa upplevelser uppmuntrar deltagare att dela sina interaktioner p\u00e5 sociala medier, vilket ut\u00f6kar evenemangets r\u00e4ckvidd l\u00e5ngt bortom platsens fysiska v\u00e4ggar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comic-Con Samlarobjekt<\/strong>: Vid Comic-Con-evenemang anv\u00e4nde arrang\u00f6rerna AR QR-koder f\u00f6r att erbjuda animerade 3D-samlarobjekt med 360-gradersvyer. Detta ledde till en 47% \u00f6kning av deltagarnas engagemang och en stor volym av delningar p\u00e5 sociala medier.<\/li>\n<li><strong>Amazon Prime Video<\/strong>: Under Emmy Awards anv\u00e4nde Amazon AR-koder f\u00f6r att skapa \u201cbakom kulisserna\u201d-portaler. Detta gjorde det m\u00f6jligt f\u00f6r deltagare att kliva in i virtuella versioner av sina favoritseriers kulisser, vilket slog samman det fysiska evenemanget med digitalt streaminginneh\u00e5ll.<\/li>\n<li><strong>Alabama AR-mural<\/strong>: Offentliga konstprojekt i Alabama anv\u00e4nde QR-koder f\u00f6r att animera storskaliga muralm\u00e5lningar. Detta initiativ uppn\u00e5dde en 4:1 ROI i f\u00f6rtj\u00e4nat medie v\u00e4rde genom att uppmuntra bes\u00f6kare att dela sina interaktiva upplevelser online.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r mer strategiska r\u00e5d om hur du till\u00e4mpar dessa taktiker vid din n\u00e4sta sammankomst kan du l\u00e4sa om hur <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-ar-qr-codes-transform-events\/\">AR QR-koder f\u00f6rvandlar evenemang<\/a> f\u00f6r att effektivisera verksamheten och \u00f6ka n\u00e4tverkandet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uppslukande tryckt reklam och direktreklam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionella tryckta medier saknar ofta ett direkt s\u00e4tt att m\u00e4ta avkastning p\u00e5 investeringen. Genom att <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">koppla samman tryckt och digital marknadsf\u00f6ring<\/a> via AR kan f\u00f6retag sp\u00e5ra exakt hur m\u00e5nga anv\u00e4ndare som interagerar med deras utskick, skyltar eller affischer. Detta datadrivna tillv\u00e4gag\u00e5ngss\u00e4tt f\u00f6rvandlar en statisk annons till en sp\u00e5rbar digital tillg\u00e5ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-aspect-ratio-9-16-white-background-with-blue-and-ligh-7411-d50434bba447.webp\" alt=\"AR QR-infografik\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vodafone vykort<\/strong>: Vodafone skickade ut vykort som, n\u00e4r de skannades, verkade \u201cpacka upp\u201d en digital g\u00e5va. Detta f\u00f6rvandlade ett standardutskick till en minnesv\u00e4rd interaktion med h\u00f6gt v\u00e4rde.<\/li>\n<li><strong>Mecca Cosmetica<\/strong>: Detta sk\u00f6nhetsm\u00e4rke placerade QR-koder p\u00e5 gatuaffischer f\u00f6r att leda anv\u00e4ndare till hudv\u00e5rdsquiz och exklusiva digitala erbjudanden. Kampanjen resulterade i en 22% \u00f6kning av onlinef\u00f6rs\u00e4ljningen och en 17% \u00f6kning av fysisk butikstrafik.<\/li>\n<li><strong>Shake Shack skyltar<\/strong>: Genom att anv\u00e4nda geo-riktade QR-koder p\u00e5 NYC-skyltar erbj\u00f6d Shake Shack unika kampanjer till f\u00f6rbipasserande. Denna platsspecifika strategi resulterade i en 4x \u00f6kning av best\u00e4llningar n\u00e4ra dessa skyltplatser.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Varf\u00f6r marknadsf\u00f6rare anammar AR-aktiverade QR-koder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Framg\u00e5ngen f\u00f6r dessa kampanjer beror till stor del p\u00e5 framv\u00e4xten av \u201cWebAR\u201d. Till skillnad fr\u00e5n tidigare versioner av f\u00f6rst\u00e4rkt verklighet som kr\u00e4vde att anv\u00e4ndare laddade ner en specialiserad applikation, fungerar WebAR direkt via smarttelefonens inbyggda kamera och webbl\u00e4sare. Detta avl\u00e4gsnande av friktion \u00e4r avg\u00f6rande f\u00f6r att maximera skanningsfrekvensen och anv\u00e4ndardeltagandet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-1-1-aspect-ratio-white-background-with-blue-9165-8d2832b50703.webp\" alt=\"WebAR-marknadsf\u00f6ringsillustration\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r du bygger dessa kampanjer, \u00e4r anv\u00e4ndningen av <a href=\"https:\/\/pageloot.com\/sv\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">dynamiska QR-koder<\/a> avg\u00f6rande f\u00f6r l\u00e5ngsiktig framg\u00e5ng. Dynamiska koder g\u00f6r att du kan uppdatera AR-inneh\u00e5llet n\u00e4r som helst utan att beh\u00f6va trycka om ditt material. De ger ocks\u00e5 m\u00f6jlighet att <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-to-track-qr-code-scans-in-real-time\/\">sp\u00e5ra QR-kodsskanningar i realtid<\/a>, vilket ger dig omedelbara insikter om tid, plats och enhetstyp f\u00f6r varje interaktion.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Redo att se datan bakom dina kampanjer?<\/strong> Skapa din f\u00f6rsta sp\u00e5rbara kampanj med v\u00e5r <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">Dynamiska QR-kodgenerator<\/a> och f\u00e5 tillg\u00e5ng till realtidsanalys f\u00f6r dina marknadsf\u00f6ringstillg\u00e5ngar.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vanliga fr\u00e5gor<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-f17630472624\"><strong class=\"schema-faq-question\">Beh\u00f6ver kunder ladda ner en speciell app f\u00f6r att se AR-inneh\u00e5ll?<\/strong> <p class=\"schema-faq-answer\">De flesta moderna AR-marknadsf\u00f6ringskampanjer anv\u00e4nder WebAR-teknik. Detta g\u00f6r att anv\u00e4ndare kan skanna QR-koden med sin vanliga smartphonekameraapp och se 3D-inneh\u00e5llet direkt i en mobil webbl\u00e4sare som Safari eller Chrome, vilket eliminerar behovet av en dedikerad app.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-65dc35ddb4f7\"><strong class=\"schema-faq-question\">Vad \u00e4r den rekommenderade storleken f\u00f6r en QR-kod p\u00e5 produktf\u00f6rpackningar?<\/strong> <p class=\"schema-faq-answer\">F\u00f6r att s\u00e4kerst\u00e4lla att koden \u00e4r l\u00e4tt att skanna b\u00f6r den vara minst 1 tum (2,5 cm) kvadratisk. F\u00f6r st\u00f6rre format som skyltar eller affischer m\u00e5ste storleken \u00f6kas i f\u00f6rh\u00e5llande till visningsavst\u00e5ndet f\u00f6r att bibeh\u00e5lla funktionaliteten.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-dfd21f457eed\"><strong class=\"schema-faq-question\">Hur kan jag m\u00e4ta framg\u00e5ngen f\u00f6r en AR QR-kodkampanj?<\/strong> <p class=\"schema-faq-answer\">Genom att anv\u00e4nda dynamiska QR-koder f\u00e5r du tillg\u00e5ng till en hanteringspanel som sp\u00e5rar totalt antal skanningar, unika bes\u00f6kare, geografiska platser och de specifika tider p\u00e5 dygnet d\u00e5 anv\u00e4ndare interagerar med ditt inneh\u00e5ll. Denna data kan ocks\u00e5 integreras med Google Analytics f\u00f6r att \u00f6vervaka hela konverteringsv\u00e4gen.<\/p> <\/div> <\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att b\u00f6rja bygga din egen interaktiva kampanj, utforska hur dessa verktyg fungerar f\u00f6r din specifika bransch och b\u00f6rja omvandla dina fysiska kontaktpunkter till m\u00e4tbara digitala upplevelser. Att anv\u00e4nda en professionell plattform s\u00e4kerst\u00e4ller att dina koder f\u00f6rblir funktionella, redigerbara och s\u00e4kra n\u00e4r ditt varum\u00e4rke v\u00e4xer.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uppt\u00e4ck hur AR QR-koder f\u00f6rvandlar fysiska medier till interaktiva upplevelser. Se verkliga marknadsf\u00f6ringsfall fr\u00e5n varum\u00e4rken som Dior, Porsche och 19 Crimes.<\/p>","protected":false},"author":17,"featured_media":50984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-41847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use AR QR Codes in Marketing: Real-World Examples<\/title>\n<meta name=\"description\" content=\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/sv\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use AR QR Codes in Marketing: Real-World Examples\" \/>\n<meta property=\"og:description\" content=\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sv\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T10:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Use AR QR Codes in Marketing: Real-World Examples\",\"datePublished\":\"2025-07-16T10:36:38+00:00\",\"dateModified\":\"2026-04-22T13:17:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"},\"wordCount\":1164,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"sv\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\",\"name\":\"How to Use AR QR Codes in Marketing: Real-World Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"datePublished\":\"2025-07-16T10:36:38+00:00\",\"dateModified\":\"2026-04-22T13:17:36+00:00\",\"description\":\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\"}],\"inLanguage\":\"sv\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"width\":1024,\"height\":1024,\"caption\":\"AR QR code marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use AR QR Codes in Marketing: Real-World Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\",\"name\":\"Do customers need to download a special app to view AR content?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most modern AR marketing campaigns utilize WebAR technology. This allows users to scan the QR code with their standard smartphone camera app and view the 3D content directly in a mobile browser like Safari or Chrome, eliminating the need for a dedicated app.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\",\"name\":\"What is the recommended size for a QR code on product packaging?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To ensure the code is easily scannable, it should be at least 1 inch (2.5 cm) square. For larger formats like billboards or posters, the size must be increased relative to the viewing distance to maintain functionality.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\",\"name\":\"How can I measure the success of an AR QR code campaign?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By using dynamic QR codes, you gain access to a management dashboard that tracks total scans, unique visitors, geographic locations, and the specific times of day users interact with your content. This data can also be integrated with Google Analytics to monitor the full conversion path.\",\"inLanguage\":\"sv\"},\"inLanguage\":\"sv\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hur man anv\u00e4nder AR QR-koder inom marknadsf\u00f6ring: Exempel fr\u00e5n verkligheten","description":"Uppt\u00e4ck hur AR QR-koder f\u00f6rvandlar fysiska medier till interaktiva upplevelser. Se verkliga marknadsf\u00f6ringsfall fr\u00e5n varum\u00e4rken som Dior, Porsche och 19 Crimes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/sv\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","og_locale":"sv_SE","og_type":"article","og_title":"How to Use AR QR Codes in Marketing: Real-World Examples","og_description":"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.","og_url":"https:\/\/pageloot.com\/sv\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-07-16T10:36:38+00:00","article_modified_time":"2026-04-22T13:17:36+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Skriven av":"Siim T","Ber\u00e4knad l\u00e4stid":"6 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Use AR QR Codes in Marketing: Real-World Examples","datePublished":"2025-07-16T10:36:38+00:00","dateModified":"2026-04-22T13:17:36+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"wordCount":1164,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","articleSection":["Blog"],"inLanguage":"sv"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","name":"Hur man anv\u00e4nder AR QR-koder inom marknadsf\u00f6ring: Exempel fr\u00e5n verkligheten","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","datePublished":"2025-07-16T10:36:38+00:00","dateModified":"2026-04-22T13:17:36+00:00","description":"Uppt\u00e4ck hur AR QR-koder f\u00f6rvandlar fysiska medier till interaktiva upplevelser. Se verkliga marknadsf\u00f6ringsfall fr\u00e5n varum\u00e4rken som Dior, Porsche och 19 Crimes.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624"},{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7"},{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed"}],"inLanguage":"sv","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","width":1024,"height":1024,"caption":"AR QR code marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Use AR QR Codes in Marketing: Real-World Examples"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Skapa gratis QR-koder online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"sv","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi \u00e4r en del av Pageloots innovativa QR-kodgeneratortj\u00e4nster. Med \u00f6ver 5 \u00e5rs djupg\u00e5ende erfarenhet av QR-koder har Siim blivit en expert p\u00e5 omr\u00e5det. Han g\u00f6r betydande framsteg n\u00e4r det g\u00e4ller att utnyttja QR-teknik f\u00f6r att f\u00f6renkla och \u00f6ka digitala interaktioner. Hans resa b\u00f6rjade inte bara h\u00e4r. Siim har en omfattande digital bakgrund med \u00f6ver 10 \u00e5rs gedigen erfarenhet inom SaaS-sektorn (Software as a Service), vilket \u00e4r ett bevis p\u00e5 hans djupa kunskaper om digitala l\u00f6sningar.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624","position":1,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624","name":"Beh\u00f6ver kunder ladda ner en speciell app f\u00f6r att se AR-inneh\u00e5ll?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most modern AR marketing campaigns utilize WebAR technology. This allows users to scan the QR code with their standard smartphone camera app and view the 3D content directly in a mobile browser like Safari or Chrome, eliminating the need for a dedicated app.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7","position":2,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7","name":"Vad \u00e4r den rekommenderade storleken f\u00f6r en QR-kod p\u00e5 produktf\u00f6rpackningar?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To ensure the code is easily scannable, it should be at least 1 inch (2.5 cm) square. For larger formats like billboards or posters, the size must be increased relative to the viewing distance to maintain functionality.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed","position":3,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed","name":"Hur kan jag m\u00e4ta framg\u00e5ngen f\u00f6r en AR QR-kodkampanj?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"By using dynamic QR codes, you gain access to a management dashboard that tracks total scans, unique visitors, geographic locations, and the specific times of day users interact with your content. This data can also be integrated with Google Analytics to monitor the full conversion path.","inLanguage":"sv"},"inLanguage":"sv"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/41847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/comments?post=41847"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/41847\/revisions"}],"predecessor-version":[{"id":52849,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/41847\/revisions\/52849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media\/50984"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media?parent=41847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/categories?post=41847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/tags?post=41847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}