{"id":3051,"date":"2019-04-23T22:38:13","date_gmt":"2019-04-23T22:38:13","guid":{"rendered":"https:\/\/pageloot.com\/?p=3051"},"modified":"2026-10-21T05:54:13","modified_gmt":"2026-10-21T05:54:13","slug":"newspapers-and-magazines","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sv\/qr-codes-on\/newspapers-and-magazines\/","title":{"rendered":"S\u00e5 anv\u00e4nder du QR-koder i tidningar och magasin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En QR-kod i en tidnings- eller magasinfannons skickar l\u00e4sare fr\u00e5n den tryckta sidan till en webbplats, video, kupong eller PDF. F\u00f6r att l\u00e4gga till en: skapa koden, skriv ut den minst 2 x 2 cm (0.8 x 0.8 tum) med en tom marginal runt den, placera en kort uppmaning till handling bredvid den, och testa den p\u00e5 det riktiga papperet f\u00f6re tryckningen. Denna guide t\u00e4cker varje steg f\u00f6r QR-koder f\u00f6r tryckta annonser i magasin och tidningar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snabba Svar f\u00f6r QR-koder i Tidningar och Magasin<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Storlek:<\/strong> minst 2 x 2 cm (0.8 x 0.8 tum). Anv\u00e4nd 3 till 4 cm (1.2 till 1.6 tum) f\u00f6r de flesta magasinannonser och lite mer f\u00f6r tidningstryck.<\/li>\n<li><strong>Tyst zon:<\/strong> h\u00e5ll en tom marginal p\u00e5 minst fyra moduler (de sm\u00e5 rutorna) p\u00e5 varje sida.<\/li>\n<li><strong>F\u00e4rger:<\/strong> m\u00f6rk kod p\u00e5 en ljus, enf\u00e4rgad bakgrund. Svart p\u00e5 vitt \u00e4r det s\u00e4kraste valet.<\/li>\n<li><strong>Placering:<\/strong> mitten eller nedre delen av annonsen, bort fr\u00e5n vikningen eller ryggen.<\/li>\n<li><strong>Kodtyp:<\/strong> en dynamisk kod om annonsen k\u00f6rs i veckor eller om du vill ha skanningsstatistik. En statisk kod r\u00e4cker f\u00f6r en eng\u00e5ngsl\u00e4nk som aldrig kommer att \u00e4ndras.<\/li>\n<li><strong>F\u00f6re tryckning:<\/strong> skanna ett korrektur p\u00e5 det faktiska papperet med minst en iPhone och en Android-telefon.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Varf\u00f6r Tryckt Media Fortfarande Fungerar Med en QR-kod<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e4sare av tidningar och magasin saktar ner och l\u00e4ser. En tryckt annons har ocks\u00e5 utrymme att f\u00f6rklara vad koden g\u00f6r och varf\u00f6r en l\u00e4sare ska skanna den. En rad som \u201cSkanna f\u00f6r att titta p\u00e5 receptvideon\u201d ber\u00e4ttar f\u00f6r l\u00e4saren vad som h\u00e4nder h\u00e4rn\u00e4st, vilket en bar kod inte g\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mat, f\u00f6rlag, utbildning, detaljhandel och lokala tj\u00e4nster anv\u00e4nder alla tryck. En QR-kod kopplar den publiken till din webbplats, video, erbjudande eller app utan att be n\u00e5gon skriva in en URL.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Koppla dina tryckta annonser till digitala kampanjer<\/strong> Anv\u00e4nd <a href=\"https:\/\/pageloot.com\/sv\/link-qr-code-generator\/\">L\u00e4nk QR-kodgenerator<\/a> f\u00f6r att skapa en QR-kod f\u00f6r vilken URL som helst, redo att l\u00e4ggas in i din n\u00e4sta tidnings- eller magasinannons.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vad man ska L\u00e4nka en Magasin QR-kod eller Tidnings QR-kod Till<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Best\u00e4m vad koden g\u00f6r innan du designar annonsen. Destinationen avg\u00f6r uppmaningen till handling, storleken och positionen p\u00e5 sidan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Webbplats eller landningssida:<\/strong> en kampanjsida, produktsida eller anm\u00e4lningsformul\u00e4r, gjord med <a href=\"https:\/\/pageloot.com\/sv\/link-qr-code-generator\/\">L\u00e4nk QR-kodgenerator<\/a><\/li>\n<li><strong>PDF-dokument:<\/strong> en katalog, meny, presskit eller bilaga, gjord med <a href=\"https:\/\/pageloot.com\/sv\/pdf-qr-code-generator\/\">QR-kodgenerator f\u00f6r PDF<\/a><\/li>\n<li><strong>Video:<\/strong> en produktvideo, ett recept eller en intervju, gjord med <a href=\"https:\/\/pageloot.com\/sv\/youtube-qr-code-generator\/\">QR-kodgenerator f\u00f6r YouTube<\/a><\/li>\n<li><strong>Kupong endast f\u00f6r utskrift:<\/strong> ett erbjudande som endast l\u00e4sare av detta nummer kan h\u00e4mta, skapat med <a href=\"https:\/\/pageloot.com\/sv\/coupon-qr-code-generator\/\">QR-kodgenerator f\u00f6r kuponger<\/a><\/li>\n<li><strong>Ljud:<\/strong> en MP3 av en journalistintervju eller ett poddavsnitt<\/li>\n<li><strong>Social profil eller kontaktuppgifter:<\/strong> en kod bredvid en skribents namn s\u00e5 att l\u00e4sare kan f\u00f6lja eller kontakta bidragsgivaren<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Verkliga exempel: En mattidning kan l\u00e4nka ett receptuppslag till hela videon. En annons i en tidning kan l\u00e4nka till en fastighetsannons med foton. En lokal butik kan trycka en kupongkod i en veckotidning och r\u00e4kna hur m\u00e5nga som l\u00f6ser in den. Ju snabbare och mer relevant resultatet av skanningen \u00e4r, desto fler skanningar f\u00e5r du.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e5 l\u00e4gger du till en QR-kod i en tidnings- eller tidskriftsannons<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00d6ppna <a href=\"https:\/\/pageloot.com\/sv\/qr-code-generator\/\">QR-kodgenerator<\/a> och v\u00e4lj typ: l\u00e4nk, PDF, video eller kupong.<\/li>\n<li>Ange destinationen. Anv\u00e4nd en kort, slutgiltig URL. L\u00e4ngre URL:er skapar en t\u00e4tare kod som kr\u00e4ver mer utrymme i tryck.<\/li>\n<li>V\u00e4lj en m\u00f6rk kodf\u00e4rg och en ljus bakgrund. L\u00e4gg bara till en logotyp om koden f\u00f6rblir l\u00e4tt att skanna. L\u00e4gg inte till en logotyp till en liten tidningskod.<\/li>\n<li>Ladda ner en vektorfil (SVG eller PDF) f\u00f6r skrivaren. En PNG b\u00f6r vara minst 1000 px bred om ingen vektorfil \u00e4r m\u00f6jlig.<\/li>\n<li>Placera koden i annonslayouten p\u00e5 2 x 2 cm eller st\u00f6rre, med en tom tyst zon runt den.<\/li>\n<li>L\u00e4gg till en uppmaning bredvid koden som ber\u00e4ttar vad l\u00e4saren f\u00e5r.<\/li>\n<li>Be publikationen eller tryckeriet om ett provtryck, skanna det sedan med flera telefoner f\u00f6re den slutliga k\u00f6rningen.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Hur man designar en QR-kod som blir skannad<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Varum\u00e4rk koden visuellt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En vanlig svart kod sm\u00e4lter in i sidan. Varum\u00e4rkesf\u00e4rger och en liten logotyp i mitten visar l\u00e4sarna vem koden tillh\u00f6r. Anv\u00e4nd <a href=\"https:\/\/pageloot.com\/sv\/qr-code-generator\/\">QR-kodgenerator<\/a> f\u00f6r att st\u00e4lla in dina f\u00e4rger, l\u00e4gga till en logotyp och v\u00e4lja en form som passar din annonslayout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beh\u00e5ll stark kontrast. Kodmodulerna m\u00e5ste vara mycket m\u00f6rkare \u00e4n bakgrunden. Svart p\u00e5 vitt \u00e4r det mest tillf\u00f6rlitliga. V\u00e4nd inte p\u00e5 f\u00e4rgerna (ljus kod p\u00e5 m\u00f6rk bakgrund), och placera inte koden \u00f6ver ett foto eller ett m\u00f6nster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e4lj dynamisk framf\u00f6r statisk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">dynamisk QR-kod<\/a> lagrar en kort omdirigeringsl\u00e4nk ist\u00e4llet f\u00f6r den slutgiltiga adressen. Du kan \u00e4ndra vart koden pekar efter att tusentals kopior har tryckts, och den tryckta koden f\u00f6rblir densamma. Dynamiska koder visar ocks\u00e5 skanningsstatistik: n\u00e4r, var och p\u00e5 vilken enhet m\u00e4nniskor skannade. L\u00e4s mer om <a href=\"https:\/\/pageloot.com\/sv\/how-to\/edit-qr-codes\/\">hur man redigerar QR-koder<\/a> efter utskrift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En statisk kod r\u00e4cker n\u00e4r l\u00e4nken aldrig kommer att \u00e4ndras och du inte beh\u00f6ver statistik, till exempel en permanent l\u00e4nk till din hemsida. F\u00f6r en annons som p\u00e5g\u00e5r i veckor, eller en annons vars erbjudande kan upph\u00f6ra, \u00e4r en dynamisk kod v\u00e4rd det. En statisk kod upph\u00f6r aldrig att g\u00e4lla. En dynamisk kod p\u00e5 en m\u00e5nads- eller \u00e5rsplan slutar fungera n\u00e4r planen avslutas, s\u00e5 h\u00e5ll planen aktiv s\u00e5 l\u00e4nge numret \u00e4r i omlopp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiska koder har en 14-dagars gratis provperiod. Se planerna p\u00e5 <a href=\"https:\/\/pageloot.com\/sv\/pricing\/\">pageloot.com\/pricing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Uppdatera dina annonser utan att trycka om<\/strong> De <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">Dynamisk QR-kodgenerator<\/a> l\u00e5ter dig \u00e4ndra din destinations-URL n\u00e4r som helst och se skanningar efter datum, plats och enhetstyp.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Skriv en tydlig uppmaning till handling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placera en kort textrad n\u00e4ra koden som ber\u00e4ttar vad l\u00e4saren f\u00e5r. \u201dSkanna f\u00f6r att se receptvideon\u201d eller \u201dSkanna f\u00f6r din l\u00e4sarrabatt\u201d fungerar. \u201dSkanna h\u00e4r\u201d s\u00e4ger ingenting. Om l\u00e4saren inte vet vad som finns bakom koden kommer de flesta att hoppa \u00f6ver den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimera destinationen f\u00f6r mobil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Varje l\u00e4sare som skannar en kod i tryck hamnar p\u00e5 en telefon. Sidan m\u00e5ste laddas snabbt, passa en liten sk\u00e4rm och visa erbjudandet \u00f6verst. Innan du trycker, testa hela v\u00e4gen fr\u00e5n skanning till landningssida p\u00e5 b\u00e5de iOS och Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Riktlinjer f\u00f6r placering och storlek av QR-koder i tidskrifter och tidningar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Storlek, placering och papper avg\u00f6r om en kod kan skannas. Dessa \u00e4r de viktigaste reglerna.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-qr-guidelines-d8534d-42f62ebd1211.webp\" alt=\"Riktlinjer f\u00f6r QR-koder i tryck\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Minsta storlek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tryck koden minst <strong>2 x 2 cm (cirka 0,8 x 0,8 tum)<\/strong>. En fungerande storlek f\u00f6r de flesta tidningsannonser \u00e4r 1,2 till 1,6 tum (30 till 40 mm). T\u00e4ta koder, med l\u00e5nga URL:er, kr\u00e4ver mer utrymme. Se <a href=\"https:\/\/pageloot.com\/sv\/blog\/qr-code-sizing-for-different-print-materials\/\">riktlinjer f\u00f6r QR-kodstorlek f\u00f6r olika tryckmaterial<\/a> f\u00f6r formatspecifika r\u00e5d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tidningspapper kontra glansigt tidskriftspapper<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tidningspapper \u00e4r por\u00f6st och absorberar bl\u00e4ck, s\u00e5 fina detaljer ser mjuka ut och koden kan tryckas m\u00f6rkare och suddigare \u00e4n p\u00e5 sk\u00e4rmen. Anv\u00e4nd en st\u00f6rre kod (3 cm eller mer), en enkel fyrkantig design, ingen logotyp i mitten och ren svart p\u00e5 vit. Gl\u00e4ttat tidskriftspapper trycker skarpare, men reflexer kan g\u00f6ra skanning sv\u00e5rare. Be om ett matt omr\u00e5de runt koden om utgivaren kan ordna det. Dessa storlekar \u00e4r en s\u00e4ker utg\u00e5ngspunkt. Ditt korrektur avg\u00f6r den slutliga storleken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tyst zon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e4mna en tom marginal p\u00e5 minst fyra moduler p\u00e5 alla sidor. Denna marginal l\u00e5ter kameran hitta koden. L\u00e5t inte text, foton eller ramar komma in i den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Placering p\u00e5 sidan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placera koden i mitten eller nedre delen av annonsen, d\u00e4r en l\u00e4sare kan h\u00e5lla sidan och rikta en telefon. H\u00f6rn \u00e4r l\u00e4tta att missa. H\u00e5ll koden borta fr\u00e5n ryggen eller vikningen av en tidning, eftersom b\u00f6jen f\u00f6rvr\u00e4nger den. Placera inte koden p\u00e5 en sidkant som klipps bort. Se <a href=\"https:\/\/pageloot.com\/sv\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">b\u00e4sta praxis f\u00f6r placering av QR-koder inom marknadsf\u00f6ring<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utskriftskvalitet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skicka tryckeriet en vektorfil (SVG, PDF eller EPS) s\u00e5 att koden f\u00f6rblir skarp i alla storlekar. En l\u00e5guppl\u00f6st kod \u00e4r den vanligaste anledningen till att en tryckt kod misslyckas. Se <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">15. hur trycktekniker p\u00e5verkar QR-kodens skanningsbarhet<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testa alltid f\u00f6re tryckningen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skanna ett korrektur i dess slutliga storlek, p\u00e5 det faktiska papperet, med flera telefoner, i dagsljus och i rumsljus. En kod som skannas p\u00e5 din bildsk\u00e4rm kan misslyckas p\u00e5 papper. Se <a href=\"https:\/\/pageloot.com\/sv\/blog\/best-practices-for-qr-code-readability\/\">b\u00e4sta praxis f\u00f6r l\u00e4sbarhet av QR-koder<\/a> f\u00f6r en checklista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skannar inte? Kontrollera dessa orsaker<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00f6r liten:<\/strong> under 2 cm, eller mindre \u00e4n vad korrekturet till\u00e5ter. F\u00f6rstora den.<\/li>\n<li><strong>Ingen tyst zon:<\/strong> text eller bilder ber\u00f6r koden. L\u00e4gg till en tom marginal.<\/li>\n<li><strong>L\u00e5g kontrast eller inverterade f\u00e4rger:<\/strong> anv\u00e4nd en m\u00f6rk kod p\u00e5 en ljus bakgrund.<\/li>\n<li><strong>Kod p\u00e5 vikningen:<\/strong> flytta den bort fr\u00e5n ryggen.<\/li>\n<li><strong>Bl\u00e4ckutsmetning p\u00e5 tidningspapper:<\/strong> f\u00f6rstora koden och ta bort logotypen.<\/li>\n<li><strong>T\u00e4t kod:<\/strong> f\u00f6rkorta URL:en, eller anv\u00e4nd en dynamisk kod, som har en kort l\u00e4nk och ett mindre t\u00e4tt m\u00f6nster.<\/li>\n<li><strong>D\u00f6d l\u00e4nk:<\/strong> en dynamisk kod p\u00e5 ett utg\u00e5nget abonnemang, eller en m\u00e5lsida som tagits bort.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hur du sp\u00e5rar och m\u00e4ter din QR-kampanj i tryck<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tryckta annonser \u00e4r sv\u00e5ra att m\u00e4ta. N\u00e4r en l\u00e4sare ser en annons och senare skriver in din adress, vet du inte om annonsen orsakade bes\u00f6ket. En skannad kod ber\u00e4ttar det f\u00f6r dig.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/magazine-qr-analytics-1be624-3c6f7f430b0e.webp\" alt=\"QR-kampanjanalys\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Med <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">dynamiska QR-koder<\/a> kan du se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Totalt antal skanningar och unika skanningar:<\/strong> hur m\u00e5nga g\u00e5nger koden anv\u00e4ndes<\/li>\n<li><strong>Skanningsdatum och tid:<\/strong> vilken utg\u00e5va eller dag som gav flest skanningar<\/li>\n<li><strong>Plats:<\/strong> vilka regioner som svarade<\/li>\n<li><strong>Enhetstyp:<\/strong> iOS eller Android, vilket hj\u00e4lper dig att kontrollera mobilsidan<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Skapa en kod f\u00f6r varje publikation, nummer eller annonsplacering. Sedan kan du j\u00e4mf\u00f6ra titlar och positioner. Detaljniv\u00e5n beror p\u00e5 din plan. L\u00e4s mer om <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-qr-codes-track-print-ad-engagement\/\">S\u00e5 sp\u00e5rar QR-koder engagemang i printannonser<\/a> och <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">hur QR-koder kopplar samman tryckt och digital marknadsf\u00f6ring<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Se vem som skannar och n\u00e4r<\/strong> Sp\u00e5ra skanningar efter datum, plats och enhet med Pageloots <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">Dynamisk QR-kodgenerator<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Att s\u00e4tta ihop allt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En QR-kod i en tidning eller tidskrift fungerar n\u00e4r l\u00e4saren f\u00e5r n\u00e5got som \u00e4r v\u00e4rt skanningen: en video, ett erbjudande eller information som inte f\u00e5r plats p\u00e5 sidan. G\u00f6r koden tillr\u00e4ckligt stor, beh\u00e5ll den tomma marginalen, f\u00f6rklara den i en rad och testa den p\u00e5 det riktiga papperet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anv\u00e4nd en dynamisk kod om du vill \u00e4ndra destinationen eller se resultat. Anv\u00e4nd en statisk kod f\u00f6r en permanent l\u00e4nk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r mer om tryck, se <a href=\"https:\/\/pageloot.com\/sv\/how-to\/use-qr-codes-in-print-media\/\">hur man anv\u00e4nder QR-koder i tryckta medier<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vanliga fr\u00e5gor<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0bde87feeccb\"><strong class=\"schema-faq-question\">Vilken storlek b\u00f6r en QR-kod ha i en tidskrift eller tidningsannons?<\/strong> <p class=\"schema-faq-answer\">Skriv ut koden minst 2 x 2 cm (ungef\u00e4r 0,8 x 0,8 tum). F\u00f6r de flesta tidningsannonser \u00e4r 3 till 4 cm (1,2 till 1,6 tum) s\u00e4krare. P\u00e5 tidningspapper, g\u00f6r den st\u00f6rre, eftersom bl\u00e4cket sprider sig p\u00e5 papperet. Testa alltid ett korrektur.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a7b9f430c59f\"><strong class=\"schema-faq-question\">Ska jag anv\u00e4nda en dynamisk eller statisk QR-kod i en tryckt kampanj?<\/strong> <p class=\"schema-faq-answer\">Anv\u00e4nd en dynamisk kod om annonsen k\u00f6rs under l\u00e5ng tid, erbjudandet kan \u00e4ndras, eller om du vill ha skanningsstatistik som datum, plats och enhet. Du kan redigera destinationen efter utskrift. Anv\u00e4nd en statisk kod f\u00f6r en permanent l\u00e4nk som du aldrig beh\u00f6ver \u00e4ndra. Statiska koder g\u00e5r inte ut.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b20720c01444\"><strong class=\"schema-faq-question\">Var ska jag placera en QR-kod i en tidnings- eller tidskriftsannons?<\/strong> <p class=\"schema-faq-answer\">Placera den i mitten eller nedre delen av annonsen. Undvik h\u00f6rn, falsen och ryggen p\u00e5 en tidning. H\u00e5ll en tom marginal p\u00e5 minst fyra moduler runt den och l\u00e4gg till en kort uppmaning.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-880270bca103\"><strong class=\"schema-faq-question\">Kan man placera en QR-kod i en tidning?<\/strong> <p class=\"schema-faq-answer\">Ja. Tidningsannonser, platsannonser och artiklar kan alla b\u00e4ra en QR-kod. Anv\u00e4nd en st\u00f6rre storlek, m\u00f6rkt bl\u00e4ck p\u00e5 en ljus bakgrund och ingen logotyp, eftersom tidningspapper absorberar bl\u00e4ck och mjukar upp fina detaljer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b7d9fa3c440\"><strong class=\"schema-faq-question\">Hur sp\u00e5rar jag skanningar fr\u00e5n en tidnings QR-kod?<\/strong> <p class=\"schema-faq-answer\">Anv\u00e4nd en dynamisk QR-kod. Den visar n\u00e4r, var och p\u00e5 vilken enhet folk skannade. Ge varje tidning, nummer eller annons en egen kod s\u00e5 att du kan j\u00e4mf\u00f6ra dem. Pageloots dynamiska koder har en 14-dagars gratis provperiod.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-6a40987fe26e\"><strong class=\"schema-faq-question\">Vad ska en QR-kod i en tryckt annons l\u00e4nka till?<\/strong> <p class=\"schema-faq-answer\">En mobilv\u00e4nlig sida som levererar vad uppmaningen till handling lovade, s\u00e5som en video, en kupong eller en produktsida. L\u00e4nka inte till en generell startsida.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-9a2f9253c4d6\"><strong class=\"schema-faq-question\">Varf\u00f6r skannas inte min QR-kod p\u00e5 en tidningssida?<\/strong> <p class=\"schema-faq-answer\">De vanliga orsakerna \u00e4r en kod som \u00e4r f\u00f6r liten, ingen tom marginal runt den, l\u00e5g kontrast, placering p\u00e5 vikningen eller en l\u00e5guppl\u00f6st bild. Testa ett korrektur p\u00e5 det verkliga papperet med flera telefoner.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-51ec5fb5f806\"><strong class=\"schema-faq-question\">Utg\u00e5r QR-koder i tryckt form?<\/strong> <p class=\"schema-faq-answer\">En statisk kod g\u00e5r inte ut. En dynamisk kod p\u00e5 ett m\u00e5nads- eller \u00e5rsabonnemang blir inaktiv efter att abonnemanget upph\u00f6r, s\u00e5 h\u00e5ll abonnemanget aktivt medan utg\u00e5van \u00e4r i omlopp.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00f6r tryckta annonser till digitala m\u00f6ten med QR-koder f\u00f6r tidningar och magasin. L\u00e4r dig bra metoder f\u00f6r design, storlek och uppf\u00f6ljning av skanningar.<\/p>","protected":false},"author":17,"featured_media":54413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes in Newspapers and Magazines<\/title>\n<meta name=\"description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. 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Med \u00f6ver 5 \u00e5rs djupg\u00e5ende erfarenhet av QR-koder har Siim blivit en expert p\u00e5 omr\u00e5det. Han g\u00f6r betydande framsteg n\u00e4r det g\u00e4ller att utnyttja QR-teknik f\u00f6r att f\u00f6renkla och \u00f6ka digitala interaktioner. Hans resa b\u00f6rjade inte bara h\u00e4r. Siim har en omfattande digital bakgrund med \u00f6ver 10 \u00e5rs gedigen erfarenhet inom SaaS-sektorn (Software as a Service), vilket \u00e4r ett bevis p\u00e5 hans djupa kunskaper om digitala l\u00f6sningar.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","position":1,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","name":"Vilken storlek b\u00f6r en QR-kod ha i en tidskrift eller tidningsannons?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Print the code at least 2 x 2 cm (about 0.8 x 0.8 inches). For most magazine ads 3 to 4 cm (1.2 to 1.6 inches) is safer. On newsprint, go larger, because ink spreads on the paper. 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