{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sv\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"QR-koder i tryckt reklam: riktlinjer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR-koder i tryck l\u00f6nar sig bara om folk kan skanna dem och du kan se resultatet. Anv\u00e4nd svarta moduler p\u00e5 en vit bakgrund, beh\u00e5ll en tom marginal p\u00e5 minst fyra moduler, skriv ut minst 0,8 tum (2 cm) bred, och testa det tryckta provet med tv\u00e5 eller tre telefoner innan hela upplagan. F\u00f6r att m\u00e4ta skanningar, eller f\u00f6r att fixa en l\u00e4nk efter utskrift, anv\u00e4nd en dynamisk kod. Denna guide t\u00e4cker design, storlek, placering, sp\u00e5rning och utskriftsmetoder f\u00f6r flygblad, affischer, broschyrer, f\u00f6rpackningar och annonser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Designa f\u00f6r skanningsbarhet och l\u00e4sbarhet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skannrar l\u00e4ser skillnaden mellan m\u00f6rka moduler och en ljus bakgrund, s\u00e5 kontrast kommer f\u00f6rst. Svart p\u00e5 vitt \u00e4r det s\u00e4kraste valet. En m\u00f6rk varum\u00e4rkesf\u00e4rg p\u00e5 en ljus bakgrund fungerar ocks\u00e5. Undvik inverterade koder (ljusa moduler p\u00e5 m\u00f6rk bakgrund) och l\u00e5gkontrastpar som ljusgr\u00e5tt p\u00e5 vitt, eftersom m\u00e5nga skannerappar misslyckas med dem, s\u00e4rskilt i svagt ljus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beh\u00e5ll en \u201dtyst zon\u201d, den tomma marginalen runt koden. Standarden kr\u00e4ver minst fyra moduler p\u00e5 varje sida. L\u00e5t inte text, foton eller ramar komma in i denna marginal. F\u00f6r utskriftsfilen, anv\u00e4nd ett vektorformat: SVG, EPS eller en vektor-PDF. Vektorfiler f\u00f6rblir skarpa i alla storlekar, medan en liten PNG blir suddig n\u00e4r den f\u00f6rstoras. F\u00f6r fler designtips, l\u00e4s v\u00e5r <a href=\"https:\/\/pageloot.com\/sv\/blog\/best-practices-for-qr-code-readability\/\">b\u00e4sta praxis f\u00f6r l\u00e4sbarhet av QR-koder<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Str\u00e4ck eller besk\u00e4r inte koden. H\u00e5ll den kvadratisk.<\/li><li>H\u00e5ll en logotyp liten, ungef\u00e4r en femtedel av kodens bredd eller mindre, och testa det tryckta resultatet.<\/li><li>S\u00e4tt en kort uppmaning bredvid koden, till exempel \u201dSkanna f\u00f6r menyn\u201d eller \u201dSkanna f\u00f6r att f\u00e5 10 procent rabatt\u201d. En kod utan anledning att skanna f\u00e5r f\u00e4rre skanningar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best\u00e4mma r\u00e4tt storlek f\u00f6r tryckt material<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Storleken beror p\u00e5 skanningsavst\u00e5ndet. En vanlig regel \u00e4r 10:1: en tums kodbredd f\u00f6r varje tio tums avst\u00e5nd. En affisch som skannas fr\u00e5n 20 tums avst\u00e5nd beh\u00f6ver en kod som \u00e4r minst 2 tum bred. En kod p\u00e5 en reklamtavla som skannas fr\u00e5n 10 fot beh\u00f6ver cirka 12 tum.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"storleksguide f\u00f6r QR-koder\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typiska startstorlekar f\u00f6r utskrift:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visitkort eller liten etikett: minst 0,8 x 0,8 tum (2 x 2 cm).<\/li><li>Flygblad, broschyr eller produktf\u00f6rpackning: 1 till 1,5 tum (2,5 till 4 cm).<\/li><li>Affisch eller f\u00f6nsterskylt: 2 tum (5 cm) eller mer, st\u00f6rre om folk l\u00e4ser den p\u00e5 avst\u00e5nd i ett rum.<\/li><li>Banner eller reklamskylt: till\u00e4mpa 10:1-regeln p\u00e5 det verkliga visningsavst\u00e5ndet.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Om koden inneh\u00e5ller en l\u00e5ng URL eller har en logotyp, g\u00f6r den 20 till 30 procent st\u00f6rre. En kort l\u00e4nk skapar f\u00e4rre moduler, vilket g\u00f6r koden renare och enklare. Grova ytor som kartong eller tyg kr\u00e4ver ocks\u00e5 en st\u00f6rre kod. V\u00e5r <a href=\"https:\/\/pageloot.com\/sv\/how-to\/qr-code-size-guide\/\">storleksguide f\u00f6r QR-koder<\/a> listar storlekar f\u00f6r fler material.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Skapa varum\u00e4rkesanpassade koder f\u00f6r dina tryckta annonser<\/strong> Anv\u00e4nd <a href=\"https:\/\/pageloot.com\/sv\/qr-code-generator-with-logo\/\">QR-kodgenerator med logotyp<\/a> f\u00f6r att bygga koder med dina f\u00e4rger och logotyp. Kontrollera kontrasten och testa utskriften innan du best\u00e4ller.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Hur man l\u00e4gger till en QR-kod i en tryckt annons<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>V\u00e4lj destinationen: en landningssida gjord f\u00f6r den tryckta annonsen, inte din hemsida. Se till att den laddar snabbt p\u00e5 en telefon.<\/li><li>Best\u00e4m statisk eller dynamisk (se nedan). Skapa koden i <a href=\"https:\/\/pageloot.com\/sv\/qr-code-generator\/\">Pageloot QR-kodgenerator<\/a>. Du kan ladda ner PNG-, SVG- och PDF-filer fr\u00e5n det kostnadsfria verktyget.<\/li><li>Ladda ner en SVG eller vektor-PDF f\u00f6r designern eller tryckeriet.<\/li><li>Placera koden i layouten i den storlek du valde, med den tysta zonen tydlig och en uppmaning till handling bredvid den.<\/li><li>Skriv ut ett korrektur p\u00e5 det riktiga papperet. Skanna det fr\u00e5n det verkliga avst\u00e5ndet med en iPhone och en Android-telefon.<\/li><li>Tryck hela upplagan f\u00f6rst efter att korrekturet skannas av varje telefon du provat.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategisk placering och anv\u00e4ndarupplevelse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Placera koden d\u00e4r folk kan se den och h\u00e5lla en telefon stilla. P\u00e5 affischer och skyltar, placera den i \u00f6gonh\u00f6jd, cirka 3,5 till 5,5 fot fr\u00e5n marken. Folk skannar mer n\u00e4r de st\u00e5r stilla, till exempel vid en bussh\u00e5llplats, i ett v\u00e4ntrum eller vid ett restaurangbord. Placera inte koder p\u00e5 r\u00f6rliga fordon, h\u00f6ga tak eller platser utan telefonsignal, som till exempel vissa tunnelbanestationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undvik b\u00f6jda ytor som flaskor, och undvik veck eller fals i en tidning, eftersom m\u00f6nstret b\u00f6js och misslyckas med att skanna. Glansigt papper och glas reflekterar ljus in i kameran. En matt yta skannar mer tillf\u00f6rlitligt. F\u00f6r fler placeringsid\u00e9er, se v\u00e5r <a href=\"https:\/\/pageloot.com\/sv\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimat guide f\u00f6r placering av QR-koder inom marknadsf\u00f6ring<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sp\u00e5ra engagemang och prestandaanalys<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En dynamisk QR-kod l\u00e5ter dig m\u00e4ta utskrifter. Du kan se antal skanningar, skanningstider, ungef\u00e4rliga platser och enhetstyper f\u00f6r varje flygblad, affisch eller annons. Ge varje placering sin egen kod, till exempel en f\u00f6r tidningsannonsen och en f\u00f6r gatuaffischen, och j\u00e4mf\u00f6r resultaten f\u00f6r att best\u00e4mma var du ska spendera din n\u00e4sta utskriftsbudget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"QR-analyspanel\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiska koder l\u00e5ter dig ocks\u00e5 \u00e4ndra destinationen efter utskrift. De anv\u00e4nder en kort omdirigeringsl\u00e4nk, s\u00e5 om ett erbjudande slutar eller en sida flyttas, redigerar du l\u00e4nken och den utskrivna koden forts\u00e4tter att fungera. Det \u00e4r d\u00e4rf\u00f6r dynamiska koder passar allt du inte kan trycka om billigt, som en broschyrupplaga p\u00e5 5 000 stycken. L\u00e4s mer om <a href=\"https:\/\/pageloot.com\/sv\/qr-code-marketing\/tracking-qr-codes\/\">sp\u00e5ra QR-koder<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statiska koder r\u00e4cker n\u00e4r l\u00e4nken aldrig kommer att \u00e4ndras och du inte beh\u00f6ver statistik, till exempel en Wi-Fi-kod eller en l\u00e4nk till en fast webbsida. Statiska koder g\u00e5r aldrig ut och har ingen skanningsgr\u00e4ns. Dynamiska koder har en 14-dagars gratis provperiod, och du kan se planerna p\u00e5 <a href=\"https:\/\/pageloot.com\/sv\/pricing\/\">prissida<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00d6vervaka din kampanjprestanda<\/strong> Starta en gratis provperiod med <a href=\"https:\/\/pageloot.com\/sv\/dynamic-qr-code-generator\/\">Dynamisk QR-kodgenerator<\/a> f\u00f6r att skapa redigerbara koder och se skanningsstatistik f\u00f6r varje trycksak.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Inverkan av trycktekniker p\u00e5 skanningsframg\u00e5ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitaltryck passar korta upplagor och ger skarpa resultat p\u00e5 de flesta papper. Offsettryck kostar mindre per styck vid stora upplagor och ger rena kanter. P\u00e5 textilier, etiketter och andra specialmaterial kan bl\u00e4ck spridas eller blekna, s\u00e5 be tryckaren om ett prov f\u00f6rst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papper ger b\u00e4st kontrast. Grov kartong, tyg och metall kr\u00e4ver en st\u00f6rre kod och stark kontrast. L\u00e4s mer om <a href=\"https:\/\/pageloot.com\/sv\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">15. hur trycktekniker p\u00e5verkar QR-kodens skanningsbarhet<\/a>. Testa alltid ett tryckt prov med flera telefoner i olika ljus innan du godk\u00e4nner upplagan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skannar inte? Kontrollera dessa orsaker<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u00e5g kontrast: anv\u00e4nd m\u00f6rka moduler p\u00e5 en ljus bakgrund.<\/li><li>Ingen tyst zon: l\u00e4mna minst fyra moduler med tomrum runt koden.<\/li><li>F\u00f6r liten f\u00f6r avst\u00e5ndet: till\u00e4mpa 10:1-regeln.<\/li><li>L\u00e5guppl\u00f6st fil: anv\u00e4nd SVG, EPS eller vektor-PDF.<\/li><li>Bl\u00e4ndning eller b\u00f6jd yta: anv\u00e4nd en matt yta och ett plant omr\u00e5de.<\/li><li>T\u00e4t kod: f\u00f6rkorta URL:en eller anv\u00e4nd en kort l\u00e4nk f\u00f6r att f\u00e5 st\u00f6rre, enklare moduler.<\/li><li>D\u00f6d eller \u00e4ndrad l\u00e4nk: med en dynamisk kod, \u00e5tg\u00e4rda destinationen i instrumentpanelen.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vanliga fr\u00e5gor<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Kan jag \u00e4ndra destinationen f\u00f6r en QR-kod efter att jag redan har tryckt mina annonser?<\/strong> <p class=\"schema-faq-answer\">Ja, om du anv\u00e4nder en dynamisk QR-kod. Den utskrivna koden pekar p\u00e5 en kort omdirigeringsl\u00e4nk, och du redigerar destinationen i din kontrollpanel. En statisk kod kan inte \u00e4ndras efter utskrift.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Varf\u00f6r g\u00e5r min tryckta QR-kod inte att skanna?<\/strong> <p class=\"schema-faq-answer\">De vanliga orsakerna \u00e4r l\u00e5g kontrast, en saknad tyst zon, en kod som \u00e4r f\u00f6r liten f\u00f6r avst\u00e5ndet, en suddig l\u00e5guppl\u00f6st fil, eller bl\u00e4nk fr\u00e5n glansigt papper. Skriv ut ett prov och skanna det med flera telefoner f\u00f6r att hitta orsaken.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Vilket \u00e4r det b\u00e4sta filformatet f\u00f6r att trycka QR-koder p\u00e5 marknadsf\u00f6ringsmaterial?<\/strong> <p class=\"schema-faq-answer\">Vektorformat som SVG, EPS eller vektor-PDF \u00e4r b\u00e4st f\u00f6r professionella tryck. De kan skalas till valfri storlek och beh\u00e5ller skarpa kanter.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Hur stor ska en QR-kod vara i tryck?<\/strong> <p class=\"schema-faq-answer\">Minst 0,8 x 0,8 tum (2 x 2 cm) p\u00e5 sm\u00e5 f\u00f6rem\u00e5l, 1 till 1,5 tum p\u00e5 flygblad och f\u00f6rpackningar, och ungef\u00e4r 1 tum f\u00f6r varje 10 tums skanningsavst\u00e5nd p\u00e5 affischer och skyltar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Kan jag sp\u00e5ra hur m\u00e5nga personer som skannar en QR-kod i en tidning eller flyer?<\/strong> <p class=\"schema-faq-answer\">Ja, med en dynamisk QR-kod. Skapa en kod per annons eller flyer och du kan j\u00e4mf\u00f6ra skanningar efter tid, plats och enhet.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Utg\u00e5r QR-koder i tryckt form?<\/strong> <p class=\"schema-faq-answer\">Statiska QR-koder upph\u00f6r aldrig att g\u00e4lla. Dynamiska koder fungerar s\u00e5 l\u00e4nge din plan \u00e4r aktiv och blir inaktiva n\u00e4r planen upph\u00f6r, s\u00e5 h\u00e5ll planen aktiv s\u00e5 l\u00e4nge det tryckta materialet anv\u00e4nds.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e4r dig anv\u00e4nda QR-koder i tryckt reklam. F\u00f6lj riktlinjerna f\u00f6r skanning, storlek och placering och koppla ihop den fysiska och digitala marknadsf\u00f6ringen.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Varf\u00f6r g\u00e5r min tryckta QR-kod inte att skanna?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Vilket \u00e4r det b\u00e4sta filformatet f\u00f6r att trycka QR-koder p\u00e5 marknadsf\u00f6ringsmaterial?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Hur stor ska en QR-kod vara i tryck?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Kan jag sp\u00e5ra hur m\u00e5nga personer som skannar en QR-kod i en tidning eller flyer?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"sv"},"inLanguage":"sv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Utg\u00e5r QR-koder i tryckt form?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"sv"},"inLanguage":"sv"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sv\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}