{"id":55464,"date":"2026-06-30T08:18:21","date_gmt":"2026-06-30T08:18:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-marketing-statistics\/"},"modified":"2026-06-30T08:18:21","modified_gmt":"2026-06-30T08:18:21","slug":"qr-code-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/qr-news\/qr-code-marketing-statistics\/","title":{"rendered":"QR Kod Marketing Statistika: Klju\u010dni Podaci i Merila za 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Da li poku\u0161avate da se zalo\u017eite za QR kodove u svojoj slede\u0107oj kampanji, ali su vam potrebni brojevi da to potvrdite? Bez \u010dvrstih podataka, odluke o bud\u017eetu i izbor kanala deluju kao naga\u0111anje. Ova stranica prikuplja najrelevantnije marketin\u0161ke statistike QR kodova, merila kori\u0161\u0107enja i podatke o trendovima kako bi vam pomogla da pametnije planirate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Usvajanje QR kodova me\u0111u marketarima je skoro univerzalno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najupe\u010datljiviji naslov iz nedavnih industrijskih istra\u017eivanja: QR kodovi vi\u0161e nisu ni\u0161na taktika. Prema podacima iz 2025. godine, <strong>preko 90% marketara izve\u0161tava da koristi QR kodove u svojim kampanjama<\/strong>. Ta cifra signalizira tehnolo\u0161ki pomak od \u201cnastaju\u0107e\u201d do standardne prakse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putanja rasta jasno potvr\u0111uje ovu ta\u010dku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>94% marketara je pove\u0107alo upotrebu QR kodova<\/strong> u prethodnih 12 meseci<\/li>\n<li><strong>86% planira da dodatno pove\u0107a upotrebu<\/strong> u narednih 12 meseci<\/li>\n<li><strong>88% veruje da je raspolo\u017eenje potro\u0161a\u010da prema QR kodovima postalo pozitivnije<\/strong>, pri \u010demu 40% opisuje promenu kao <em>zna\u010dajno<\/em> pozitivnije<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovi brojevi sugeri\u0161u da usvajanje ne samo da raste \u2013 ono se ubrzava. Marketari koji jo\u0161 uvek ne koriste QR kodove sve su vi\u0161e u manjini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko Amerikanaca skenira QR kodove?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usvajanje od strane potro\u0161a\u010da pri\u010da jednako ubedljivu pri\u010du. U 2025. godini, <strong>99,5 miliona korisnika pametnih telefona u SAD-u skeniralo je QR kod<\/strong>, sa projekcijama koje dosti\u017eu <strong>102,6 miliona do 2026. godine<\/strong> \u2013 otprilike jedan od tri Amerikanca.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-e5e3ab-15f16b45f314.webp\" alt=\"Statistika usvajanja QR-a\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za kontekst koliko je ovo brzo raslo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U 2022. godini, pribli\u017eno <strong>89 miliona korisnika pametnih telefona u SAD-u<\/strong> skeniralo je QR kodove<\/li>\n<li>To je predstavljalo otprilike <strong>pove\u0107anje od 26% u odnosu na obim skeniranja iz 2020. godine<\/strong><\/li>\n<li>Prag od 100 miliona korisnika je pre\u0111en ta\u010dno po planu sa ranijim projekcijama<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Penetracija pametnih telefona dodatno obja\u0161njava za\u0161to QR kodovi imaju tako \u0161irok doseg. Prema Pew Research Centru, <strong>91% odraslih u SAD-u sada poseduje pametni telefon<\/strong>, \u0161to je porast sa samo 35% u 2011. godini. To zna\u010di da va\u0161e kampanje sa QR kodovima teoretski mogu dosegnuti ogromnu ve\u0107inu ameri\u010dkih potro\u0161a\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodatni podaci o pona\u0161anju potro\u0161a\u010da pokazuju sna\u017ean anga\u017eman:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>91% anketiranih ljudi je skeniralo QR kod<\/strong><\/li>\n<li><strong>86% je skeniralo jedan u poslednjih mesec dana<\/strong><\/li>\n<li><strong>89% je reklo da \u017eeli da vidi vi\u0161e kori\u0161\u0107enja QR kodova<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo nije pasivna svest \u2013 ovo su aktivni korisnici koji redovno skeniraju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ko skenira? Demografija i u\u010destalost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Razumevanje va\u0161e publike poma\u017ee vam da odredite prioritete gde i kako da primenite QR kodove. Podaci dosledno ukazuju na mla\u0111e odrasle osobe kao najaktivnije korisnike:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57% osoba starosti 18\u201334 godine<\/strong> \u010desto koriste QR kodove<\/li>\n<li><strong>49%<\/strong> \u0438 <strong>51% of millennials<\/strong> scan QR codes at least once a week<\/li>\n<li>The largest group of non-users is concentrated in the <strong>62\u201375 age range<\/strong>, representing close to 40% of non-scanners<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most U.S. QR code users scan several times per month, and about one in five scan weekly. This frequency suggests that consumers who engage with QR codes aren\u2019t doing so reluctantly \u2013 they\u2019ve built it into their regular behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your campaigns target younger consumers, QR codes are particularly well-positioned as a channel. If your audience skews older, adding clear instructions and strong visual cues near the code can help bridge the familiarity gap. You can find specific placement and design guidance in this overview of <a href=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/how-to-use-qr-codes\/\">how to use QR codes effectively in your marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Are Marketers Deploying QR Codes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Survey data from 2025 shows the most common placements for marketer-deployed QR codes:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>POLO\u017dAJ<\/th>\n<th>Share of Marketers Using It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Doga\u0111aji<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>\u0428\u0442\u0430\u043c\u043f\u0430\u043d\u0438 \u043e\u0433\u043b\u0430\u0441\u0438<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>In-store displays<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These three channels dominate because they share a common dynamic: a captive audience with time and physical proximity to scan. Events, in particular, combine strong intent with a natural moment of engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond these top three, packaging and email are also commonly cited. The key pattern is that QR codes are most effective where there\u2019s a clear reason to scan and where the physical environment makes scanning convenient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a channel-by-channel look at how different industries are deploying QR codes, see the <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">QR code scanning trends by industry breakdown<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR Codes as a First-Party Data Tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako kola\u010di\u0107i tre\u0107ih strana nastavljaju da opadaju u pouzdanosti i regulatornom prihvatanju, QR kodovi su se pojavili kao direktan put do prikupljanja podataka prve strane. Brojke su zapanjuju\u0107e: <strong>95% preduze\u0107a sada koristi QR kodove za prikupljanje podataka prve strane<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kada korisnik skenira QR kod i popuni obrazac, registruje se za doga\u0111aj, ili se prijavi za program lojalnosti, ta interakcija je pripisiva, sa pristankom, i direktno vezana za odre\u0111enu dodirnu ta\u010dku kampanje. Za razliku od pra\u0107enja zasnovanog na kola\u010di\u0107ima, podaci o QR skeniranju ne zavise od pode\u0161avanja pretra\u017eiva\u010da ili pona\u0161anja blokiranja oglasa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo \u010dini QR kodove posebno vrednim za:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Izgradnja lista e-po\u0161te i SMS-a iz \u0161tampanih materijala<\/li>\n<li>Povezivanje anga\u017eovanja u prodavnici sa digitalnim profilima<\/li>\n<li>Pripisivanje oflajn dodirnih ta\u010daka onlajn konverzijama<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi tako\u0111e dobro funkcioni\u0161u uz UTM parametre, daju\u0107i vam dodatni sloj atribucije kampanje unutar Google Analytics-a. <a href=\"https:\/\/pageloot.com\/sr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Ovaj vodi\u010d o UTM parametrima za QR kodove<\/a> obja\u0161njava kako se to postavlja u praksi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Referentne vrednosti stope skeniranja QR kodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stopa skeniranja \u2013 ponekad nazvana stopa prolaznog skeniranja \u2013 meri koji procenat ljudi koji <em>vide<\/em> QR kod zapravo ga skeniraju. Formula je jednostavna:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stopa skeniranja = (Skeniranja \u00f7 Prikazi) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dakle, ako 200 ljudi skenira kod koji je videlo 4.000 ljudi, stopa skeniranja je 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realisti\u010dne referentne vrednosti zna\u010dajno variraju u zavisnosti od postavljanja i konteksta. Na pakovanju proizvoda, na primer, dobro vo\u0111ene kampanje obi\u010dno bele\u017ee <strong>stope prolaznog skeniranja izme\u0111u 4% i 12%<\/strong>, \u0161to zna\u010di da \u0107e otprilike 5 od 100 ljudi koji vide kod, skenirati ga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faktori koji pove\u0107avaju stope skeniranja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jasan tekst poziva na akciju blizu koda, kao \u0161to je \u201cSkenirajte za 20% popusta\u201d<\/li>\n<li>Visok kontrast, pravilno dimenzionisan kod (minimum 0,8 \u00d7 0,8 in\u010da za \u0161tampu)<\/li>\n<li>Ubedljiv, o\u010digledan razlog za skeniranje<\/li>\n<li>Postavljanje na prirodnom nivou o\u010diju i ta\u010dkama pa\u017enje<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dodavanje QR koda u komad direktne po\u0161te tako\u0111e mo\u017ee proizvesti merljiva pobolj\u0161anja. Jedna akademska studija je otkrila da uklju\u010divanje QR koda u pisma poziva za anketu pove\u0107alo ukupnu stopu odgovora sa 7.00% na 8.31% \u2013 zna\u010dajno pobolj\u0161anje bez ikakve promene osnovne ponude.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pogledajte kako va\u0161i QR kodovi zapravo funkcioni\u0161u<\/strong> Pratite obim skeniranja, performanse postavljanja, tipove ure\u0111aja i geografske podatke na jednom mestu. Istra\u017eite <a href=\"https:\/\/pageloot.com\/sr\/feature\/analytics\/\">Pageloot-ova funkcija analitike QR koda<\/a> da pretvorite sirove podatke o skeniranju u uvide u kampanju.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Referentne vrednosti stope konverzije QR kodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stopa konverzije se razlikuje od stope skeniranja. Dok stopa skeniranja meri ko skenira, stopa konverzije meri koji procenat tih skenera zavr\u0161i ciljanu akciju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stopa konverzije = (Zavr\u0161etci \u00f7 Jedinstvena skeniranja) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primer, 300 skeniranja koja dovode do 87 popunjenih obrazaca daju stopu konverzije od 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Referentne vrednosti zna\u010dajno variraju na osnovu trenja uklju\u010denog u akciju:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Vrsta akcije<\/th>\n<th>Tipi\u010dna stopa konverzije nakon skeniranja<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prijava na WiFi<\/td>\n<td>60\u201385%<\/td>\n<\/tr>\n<tr>\n<td>Pristup meniju<\/td>\n<td>55\u201375%<\/td>\n<\/tr>\n<tr>\n<td>\u010cuvanje kontakt kartice<\/td>\n<td>25\u201345%<\/td>\n<\/tr>\n<tr>\n<td>Registracija ili prijava za doga\u0111aj<\/td>\n<td>20\u201340%<\/td>\n<\/tr>\n<tr>\n<td>Obrazac za povratne informacije o proizvodu<\/td>\n<td>15\u201330%<\/td>\n<\/tr>\n<tr>\n<td>Obrazac za prikupljanje potencijalnih klijenata<\/td>\n<td>10\u201325%<\/td>\n<\/tr>\n<tr>\n<td>Instalacija aplikacije<\/td>\n<td>8\u201318%<\/td>\n<\/tr>\n<tr>\n<td>Prijava za bilten ili e-po\u0161tu<\/td>\n<td>5\u201315%<\/td>\n<\/tr>\n<tr>\n<td>Direktna kupovina proizvoda<\/td>\n<td>3\u201312%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Obrazac je dosledan: akcije sa manjim trenjem konvertuju se po mnogo vi\u0161im stopama. Prijava na WiFi se lako konvertuje jer korisnik ima neposrednu, o\u010diglednu potrebu. Kupovina zahteva zna\u010dajno vi\u0161e namere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 <strong>marketin\u0161ke konverzije<\/strong> \u2013 popunjavanje obrazaca, prijave, kupovine \u2013 <strong>stopa konverzije nakon skeniranja od 10\u201325%<\/strong> je realisti\u010dna radna referentna vrednost. Kampanje ispod 5% obi\u010dno signaliziraju neuskla\u0111enost izme\u0111u obe\u0107anja na fizi\u010dkom materijalu i iskustva nakon skeniranja. Kampanje iznad 25% obi\u010dno imaju koristi od sna\u017enih podsticaja ili visoko motivisane publike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U kontekstima prikupljanja potencijalnih klijenata na sajmovima ili u prodavnicama, <strong>stopa jedinstvenog skeniranja do slanja obrasca od 10\u201320%<\/strong> je razumno o\u010dekivanje kada je obrazac kratak i razmena vrednosti jasno komunicirana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ove referentne vrednosti su smernice, a ne univerzalne \u2013 va\u0161i stvarni rezultati \u0107e zavisiti od va\u0161eg postavljanja, ponude, publike i kvaliteta odredi\u0161ne stranice. Za vi\u0161e o pobolj\u0161anju performansi na svim kanalima, pogledajte kako <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodovi povezuju \u0161tampani i digitalni marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pla\u0107anja QR kodom: Brzo rastu\u0107i slu\u010daj upotrebe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izvan marketin\u0161kih kampanja, QR kodovi se brzo \u0161ire u trgovinu. Ameri\u010dko tr\u017ei\u0161te pla\u0107anja QR kodovima generisalo je <strong>$2,55 milijardi prihoda u 2024. godini<\/strong> i predvi\u0111a se da \u0107e dosti\u0107i <strong>$11,84 milijardi do 2033. godine<\/strong>, \u0161to predstavlja <strong>slo\u017eenu godi\u0161nju stopu rasta od 19,3%<\/strong>.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-03a037-54ebeb7d9ab2.webp\" alt=\"Rast QR pla\u0107anja\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanja potro\u0161a\u010da potvr\u0111uju pla\u0107anje kao jedan od dva glavna slu\u010daja upotrebe QR kodova u SAD-u, pored provere informacija o proizvodu na pakovanju hrane i pi\u0107a. Federalne rezerve tako\u0111e aktivno rade na interoperabilnom standardu QR kodova dizajniranom da funkcioni\u0161e preko platnih sistema, uklju\u010duju\u0107i FedNow uslugu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za marketere, ovo je va\u017eno jer pro\u0161iruje \u0161ta jedan QR kod mo\u017ee posti\u0107i. Kod na stolu restorana, maloprodajnoj polici ili bed\u017eu doga\u0111aja sada mo\u017ee da obradi otkrivanje, isporuku informacija i pla\u0107anje unutar jedne interakcije \u2013 smanjuju\u0107i udaljenost izme\u0111u svesti i akcije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raspolo\u017eenje potro\u0161a\u010da ide u va\u0161u korist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna potcenjena ta\u010dka podataka za marketere: <strong>45% ameri\u010dkih potro\u0161a\u010da je ve\u0107 koristilo QR kodove u kontekstu marketin\u0161ke ili reklamne kampanje<\/strong>. To nije pasivna upoznatost \u2013 to je direktno, prethodno iskustvo interakcije sa QR kodom marketera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U kombinaciji sa otkri\u0107em da <strong>89% potro\u0161a\u010da \u017eeli da vidi ve\u0107u upotrebu QR kodova<\/strong>, podaci jasno pokazuju da je publika prijem\u010diva. Skepticizam koji je pratio raniji neuspeli talas QR kodova u eri pre pametnih telefona se uglavnom raspr\u0161io. Marketeri koji su izbegavali QR kodove zbog zabrinutosti oko otpora publike imaju manje razloga da se suzdr\u017eavaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kanali najvi\u0161e povezani sa anga\u017eovanjem potro\u0161a\u010da putem QR-a uklju\u010duju pakovanje hrane i pi\u0107a, pla\u0107anja i maloprodajna okru\u017eenja. Ako poslujete u bilo kom od tih prostora, bihevioralni podaci sna\u017eno podr\u017eavaju QR integraciju. Za prakti\u010dne smernice o po\u010detku, <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-codes-for-small-business-marketing\/\">QR kodovi vodi\u010d za marketing malih preduze\u0107a<\/a> pokriva osnove bez pretpostavke velikog bud\u017eeta ili tehni\u010dkog tima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stavljanje brojeva u funkciju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gore navedene statistike opisuju kanal koji je pre\u0161ao iz eksperimentalnog u o\u010dekivano. QR kodove koristi skoro svaki marketer, skenira otprilike tre\u0107ina ameri\u010dke populacije i sve vi\u0161e su vezani za strategije podataka prve strane koje se bave \u0161irim promenama vo\u0111enim privatno\u0161\u0107u u digitalnom marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prakti\u010dan zaklju\u010dak: pitanje za ve\u0107inu marketera vi\u0161e nije <em>da li<\/em> koristiti QR kodove, ve\u0107 <em>gde<\/em> ih postaviti, <em>\u0161ta<\/em> meriti, i <em>\u043a\u0430\u043a\u043e<\/em> iterirati na osnovu podataka o performansama. Dinami\u010dki QR kodovi su ovde posebno korisni \u2013 omogu\u0107avaju vam da a\u017eurirate odredi\u0161ni URL bez ponovnog \u0161tampanja, pokre\u0107ete A\/B testove na odredi\u0161nim stranicama i prikupljate analitiku nivoa skeniranja na svakom mestu postavljanja.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Po\u010dnite da pratite performanse QR koda kroz kampanje<\/strong> \u041a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0438 <a href=\"https:\/\/pageloot.com\/sr\/dynamic-qr-code-generator\/\">Dinami\u010dki QR kod generator<\/a> da kreirate QR kodove koji se mogu pratiti i ure\u0111ivati za va\u0161u slede\u0107u kampanju i dobijete podatke u realnom vremenu o skeniranjima, lokacijama i ure\u0111ajima od prvog dana.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Za strategije specifi\u010dne za industriju i dodatne smernice, istra\u017eite <a href=\"https:\/\/pageloot.com\/sr\/industry\/\">Pageloot-ova re\u0161enja za QR kodove po industriji<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ff0d7ac32def\"><strong class=\"schema-faq-question\">\u0160ta je realisti\u010dna stopa skeniranja QR koda za \u0161tampani marketing?<\/strong> <p class=\"schema-faq-answer\">Stope skeniranja u velikoj meri zavise od postavljanja, dizajna i konteksta. Za pakovanje proizvoda u dobro vo\u0111enim kampanjama, stopa skeniranja od 4\u201312% je tipi\u010dna. Za druga \u0161tampana mesta, kao \u0161to su flajeri ili posteri, rezultati variraju na osnovu ja\u010dine poziva na akciju i ponu\u0111enog podsticaja. Kampanje sa jasnim, ubedljivim razlozima za skeniranje dosledno nadma\u0161uju one bez njih.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e8e97d01b7b5\"><strong class=\"schema-faq-question\">Kako izmeriti konverzije QR koda u marketin\u0161koj kampanji?<\/strong> <p class=\"schema-faq-answer\">Stopa konverzije se izra\u010dunava kao zavr\u0161ene akcije podeljene sa jedinstvenim skeniranjima, pomno\u017eeno sa 100. Da biste ovo precizno pratili, potrebni su vam dinami\u010dki QR kodovi sa ugra\u0111enom analitikom, u kombinaciji sa odredi\u0161nom stranicom koja bele\u017ei ciljanu akciju \u2013 kao \u0161to su slanje obrasca, kupovina ili prijava. Dodavanje UTM parametara omogu\u0107ava vam da pove\u017eete saobra\u0107aj generisan QR kodovima sa specifi\u010dnim kampanjama unutar Google Analytics-a. Pogledajte kompletan vodi\u010d o pra\u0107enju skeniranja QR kodova i analitike za pristup korak po korak.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a29ae1f277a6\"><strong class=\"schema-faq-question\">Da li su QR kodovi efikasni za prikupljanje podataka prve strane?<\/strong> <p class=\"schema-faq-answer\">Da \u2013 95% preduze\u0107a sada koristi QR kodove specifi\u010dno za prikupljanje podataka prve strane. Kada korisnik skenira kod i popuni obrazac ili registraciju, ta interakcija se direktno pripisuje odre\u0111enoj fizi\u010dkoj dodirnoj ta\u010dki. Za razliku od pra\u0107enja zasnovanog na kola\u010di\u0107ima, ovi podaci se ne oslanjaju na pode\u0161avanja pretra\u017eiva\u010da i pri.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Istra\u017eite statistiku i merila QR kod marketinga za 2025. godinu. Saznajte vi\u0161e o usvajanju od strane potro\u0161a\u010da, stopama skeniranja i za\u0161to preko 90% marketin\u0161kih stru\u010dnjaka koristi QR kodove u kampanjama.<\/p>","protected":false},"author":17,"featured_media":55346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Marketing Statistics: Key Data and Benchmarks for 2026<\/title>\n<meta name=\"description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. Learn about consumer adoption, scan rates, and why over 90% of marketers use QR codes in campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/sr\/qr-news\/qr-code-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Code Marketing Statistics: Key Data and Benchmarks for 2026\" \/>\n<meta property=\"og:description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. Learn about consumer adoption, scan rates, and why over 90% of marketers use QR codes in campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sr\/qr-news\/qr-code-marketing-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T08:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"QR Code Marketing Statistics: Key Data and Benchmarks for 2026\",\"datePublished\":\"2026-06-30T08:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/\"},\"wordCount\":1886,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/content-asset-0eb04e-b2aa34116857.webp\",\"articleSection\":[\"QR News\"],\"inLanguage\":\"sr\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/\",\"name\":\"QR Code Marketing Statistics: Key Data and Benchmarks for 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/content-asset-0eb04e-b2aa34116857.webp\",\"datePublished\":\"2026-06-30T08:18:21+00:00\",\"description\":\"Explore 2025 QR code marketing statistics and benchmarks. Learn about consumer adoption, scan rates, and why over 90% of marketers use QR codes in campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-ff0d7ac32def\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-e8e97d01b7b5\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-a29ae1f277a6\"}],\"inLanguage\":\"sr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/content-asset-0eb04e-b2aa34116857.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/content-asset-0eb04e-b2aa34116857.webp\",\"width\":1024,\"height\":1024,\"caption\":\"QR campaign planning\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QR News\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/qr-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QR Code Marketing Statistics: Key Data and Benchmarks for 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-ff0d7ac32def\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-ff0d7ac32def\",\"name\":\"What is a realistic QR code scan rate for print marketing?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Scan rates depend heavily on placement, design, and context. For product packaging in well-run campaigns, a scan-through rate of 4\u201312% is typical. For other print placements such as flyers or posters, results vary based on the strength of the call-to-action and the incentive offered. Campaigns with clear, compelling reasons to scan consistently outperform those without.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-e8e97d01b7b5\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-e8e97d01b7b5\",\"name\":\"How do I measure QR code conversions in a marketing campaign?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Conversion rate is calculated as completed actions divided by unique scans, multiplied by 100. To track this accurately, you need dynamic QR codes with built-in analytics, combined with a landing page that records the target action \u2013 such as a form submission, purchase, or opt-in. Adding UTM parameters lets you tie QR-driven traffic to specific campaigns inside Google Analytics. See the full guide on tracking QR code scans and analytics for a step-by-step approach.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-a29ae1f277a6\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/ro\\\/qr-news\\\/qr-code-marketing-statistics\\\/#faq-question-a29ae1f277a6\",\"name\":\"Are QR codes effective for first-party data collection?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes \u2013 95% of businesses now use QR codes specifically for first-party data capture. When a user scans a code and completes a form or registration, that interaction is directly attributed to a specific physical touchpoint. Unlike cookie-based tracking, this data doesn't rely on browser settings and is collected with clear user intent, making it more reliable and more compatible with evolving privacy standards.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"QR Kod Marketing Statistika: Klju\u010dni Podaci i Merila za 2026","description":"Istra\u017eite statistiku i merila QR kod marketinga za 2025. godinu. Saznajte vi\u0161e o usvajanju od strane potro\u0161a\u010da, stopama skeniranja i za\u0161to preko 90% marketin\u0161kih stru\u010dnjaka koristi QR kodove u kampanjama.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/sr\/qr-news\/qr-code-marketing-statistics\/","og_locale":"sr_RS","og_type":"article","og_title":"QR Code Marketing Statistics: Key Data and Benchmarks for 2026","og_description":"Explore 2025 QR code marketing statistics and benchmarks. Learn about consumer adoption, scan rates, and why over 90% of marketers use QR codes in campaigns.","og_url":"https:\/\/pageloot.com\/sr\/qr-news\/qr-code-marketing-statistics\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2026-06-30T08:18:21+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"Siim T","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"9 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"QR Code Marketing Statistics: Key Data and Benchmarks for 2026","datePublished":"2026-06-30T08:18:21+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/"},"wordCount":1886,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp","articleSection":["QR News"],"inLanguage":"sr"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/","url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/","name":"QR Kod Marketing Statistika: Klju\u010dni Podaci i Merila za 2026","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp","datePublished":"2026-06-30T08:18:21+00:00","description":"Istra\u017eite statistiku i merila QR kod marketinga za 2025. godinu. Saznajte vi\u0161e o usvajanju od strane potro\u0161a\u010da, stopama skeniranja i za\u0161to preko 90% marketin\u0161kih stru\u010dnjaka koristi QR kodove u kampanjama.","breadcrumb":{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def"},{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5"},{"@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6"}],"inLanguage":"sr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/"]}]},{"@type":"ImageObject","inLanguage":"sr","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-0eb04e-b2aa34116857.webp","width":1024,"height":1024,"caption":"QR campaign planning"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"QR News","item":"https:\/\/pageloot.com\/c\/qr-news\/"},{"@type":"ListItem","position":3,"name":"QR Code Marketing Statistics: Key Data and Benchmarks for 2026"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"\u041f\u0430\u0433\u0435\u043b\u043e\u043e\u0442","description":"\u041a\u0440\u0435\u0438\u0440\u0430\u0458\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0435 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0435 \u043d\u0430 \u043c\u0440\u0435\u0436\u0438","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"\u041f\u0430\u0433\u0435\u043b\u043e\u043e\u0442","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"sr","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"\u0421\u0438\u0438\u043c \u0422.","image":{"@type":"ImageObject","inLanguage":"sr","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1793735973","caption":"Siim T"},"description":"\u0421\u0438\u0438\u043c \u0422\u0438\u0438\u0433\u0438\u043c\u0430\u0433\u0438 \u0458\u0435 \u0434\u0435\u043e \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0443\u0441\u043b\u0443\u0433\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0430 \u043d\u0430 \u041f\u0430\u0433\u0435\u043b\u043e\u043e\u0442-\u0443. \u0421\u0430 \u0434\u0443\u0431\u043e\u043a\u043e\u043c \u0441\u0442\u0440\u0443\u0447\u043d\u043e\u0448\u045b\u0443 \u043a\u043e\u0458\u0430 \u0441\u0435 \u043f\u0440\u043e\u0442\u0435\u0436\u0435 \u0432\u0438\u0448\u0435 \u043e\u0434 5 \u0433\u043e\u0434\u0438\u043d\u0430 \u0438\u0441\u043a\u0459\u0443\u0447\u0438\u0432\u043e \u0443 \u0432\u0435\u0437\u0438 \u0441\u0430 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438\u043c\u0430, \u0421\u0438\u0438\u043c \u0458\u0435 \u043f\u043e\u0441\u0442\u0430\u043e \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0443 \u043e\u0432\u043e\u0458 \u043e\u0431\u043b\u0430\u0441\u0442\u0438. \u041e\u043d \u043f\u0440\u0430\u0432\u0438 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u0435 \u043a\u043e\u0440\u0430\u043a\u0435 \u0443 \u043a\u043e\u0440\u0438\u0448\u045b\u0435\u045a\u0443 \u041a\u0420 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0435 \u0434\u0430 \u043f\u043e\u0458\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u0438 \u0438 \u043f\u043e\u0432\u0435\u045b\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0435 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0435. \u040a\u0435\u0433\u043e\u0432\u043e \u043f\u0443\u0442\u043e\u0432\u0430\u045a\u0435 \u043d\u0438\u0458\u0435 \u0441\u0430\u043c\u043e \u043f\u043e\u0447\u0435\u043b\u043e \u043e\u0432\u0434\u0435. \u0421\u0438\u0438\u043c \u0438\u043c\u0430 \u0448\u0438\u0440\u043e\u043a\u0443 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0443 \u043f\u043e\u0437\u0430\u0434\u0438\u043d\u0443 \u0441\u0430 \u043f\u0440\u0435\u043a\u043e 10 \u0433\u043e\u0434\u0438\u043d\u0430 \u0441\u043d\u0430\u0436\u043d\u043e\u0433 \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0443 \u0441\u0435\u043a\u0442\u043e\u0440\u0443 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0430 \u043a\u0430\u043e \u0443\u0441\u043b\u0443\u0433\u0435 (\u0421\u0430\u0430\u0421), \u0448\u0442\u043e \u0458\u0435 \u0441\u0432\u0435\u0434\u043e\u0447\u0430\u043d\u0441\u0442\u0432\u043e \u045a\u0435\u0433\u043e\u0432\u043e\u0433 \u0434\u0443\u0431\u043e\u043a\u043e\u0433 \u0437\u043d\u0430\u045a\u0430 \u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u043c \u0440\u0435\u0448\u0435\u045a\u0438\u043c\u0430.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","position":1,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","name":"\u0160ta je realisti\u010dna stopa skeniranja QR koda za \u0161tampani marketing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Scan rates depend heavily on placement, design, and context. For product packaging in well-run campaigns, a scan-through rate of 4\u201312% is typical. For other print placements such as flyers or posters, results vary based on the strength of the call-to-action and the incentive offered. Campaigns with clear, compelling reasons to scan consistently outperform those without.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","position":2,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","name":"Kako izmeriti konverzije QR koda u marketin\u0161koj kampanji?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Conversion rate is calculated as completed actions divided by unique scans, multiplied by 100. To track this accurately, you need dynamic QR codes with built-in analytics, combined with a landing page that records the target action \u2013 such as a form submission, purchase, or opt-in. Adding UTM parameters lets you tie QR-driven traffic to specific campaigns inside Google Analytics. See the full guide on tracking QR code scans and analytics for a step-by-step approach.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","position":3,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","name":"Da li su QR kodovi efikasni za prikupljanje podataka prve strane?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes \u2013 95% of businesses now use QR codes specifically for first-party data capture. When a user scans a code and completes a form or registration, that interaction is directly attributed to a specific physical touchpoint. Unlike cookie-based tracking, this data doesn't rely on browser settings and is collected with clear user intent, making it more reliable and more compatible with evolving privacy standards.","inLanguage":"sr"},"inLanguage":"sr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/55464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/comments?post=55464"}],"version-history":[{"count":0,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/55464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media\/55346"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media?parent=55464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/categories?post=55464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/tags?post=55464"}],"curies":[{"name":"\u0432\u043f","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}