{"id":47081,"date":"2025-09-20T02:34:32","date_gmt":"2025-09-20T02:34:32","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-qr-code-placement-in-marketing\/"},"modified":"2026-10-21T05:54:16","modified_gmt":"2026-10-21T05:54:16","slug":"ultimate-guide-to-qr-code-placement-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/","title":{"rendered":"Gde postaviti QR kod na marketin\u0161kom materijalu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Najbolje prakse za postavljanje QR koda svode se na pet pravila. Od\u0161tampajte kod veli\u010dine najmanje 2 x 2 cm (0.8 x 0.8 in\u010da), odr\u017eavajte tihu zonu od \u010detiri modula sa svake strane, koristite tamne module na svetloj pozadini, postavite ga na ravnu mat povr\u0161inu na ugodnoj visini i dodajte kratak poziv na akciju pored njega. Testirajte svaki \u0161tampani dokaz sa najmanje dva telefona pre punog tira\u017ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj vodi\u010d pokriva pravila dizajna QR koda i smernice za veli\u010dinu, kontrast i povr\u0161inu, gde postaviti kod na svakoj vrsti materijala, kako se ogla\u0161avati kori\u0161\u0107enjem QR kodova i \u0161ta je potrebno odredi\u0161noj stranici iza koda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Najbolje prakse QR koda ukratko<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0412\u0435\u043b\u0438\u0447\u0438\u043d\u0430:<\/strong> najmanje 2 x 2 cm (0.8 x 0.8 in) za ru\u010dne predmete. Za daljinu, koristite 1 in\u010d \u0161irine koda na svakih 10 in\u010da udaljenosti skeniranja.<\/li>\n<li><strong>Tiha zona:<\/strong> prazna margina od najmanje \u010detiri modula sa sve \u010detiri strane. Bez teksta, linija ili markera za se\u010denje unutar nje.<\/li>\n<li><strong>Kontrast:<\/strong> taman kod na svetloj pozadini. Nikada ga ne invertujte niti koristite svetao kod na tamnoj pozadini osim ako ga niste testirali na nekoliko telefona.<\/li>\n<li><strong>Povr\u0161ina:<\/strong> ravna i mat. Izbegavajte nabore, \u0161avove, krivine, odsjaj i sjajnu laminaciju.<\/li>\n<li><strong>Poziv na akciju:<\/strong> recite ljudima za\u0161to da skeniraju, na primer \u201cSkenirajte da vidite meni\u201d.<\/li>\n<li><strong>Odredi\u0161te:<\/strong> stranica prilago\u0111ena mobilnim ure\u0111ajima koja se brzo u\u010ditava i odgovara onome \u0161to je poziv na akciju obe\u0107ao.<\/li>\n<li><strong>Testiranje:<\/strong> skenirajte kona\u010dni dokaz na iPhone-u i Android telefonu, pri svetlosti gde \u0107e se kod koristiti.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tehni\u010dki standardi za veli\u010dinu i udaljenost gledanja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kod koji je premali ili zamu\u0107en ne\u0107e se skenirati. Za ru\u010dne materijale izbliza, prakti\u010dna minimalna veli\u010dina je 2 x 2 cm (0.8 x 0.8 in\u010da). Za ve\u0107e materijale koji se posmatraju izdaleka, preko sobe ili ulice, koristite pravilo 10:1: dozvolite najmanje 1 in\u010d \u0161irine koda za svakih 10 in\u010da udaljenosti skeniranja. Poster koji ljudi \u010ditaju sa udaljenosti od 5 stopa zahteva kod \u0161irok najmanje 6 in\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za komercijalnu \u0161tampu, izvezite grafiku kao vektorski fajl kao \u0161to su SVG, EPS ili PDF. Vektorski fajlovi ostaju o\u0161tri pri bilo kojoj veli\u010dini, dok se rasterske slike zamu\u0107uju kada se uve\u0107aju. Ako morate da koristite rastersku sliku kao \u0161to je PNG, izvezite je u veli\u010dini dovoljno velikoj za 300 DPI pri kona\u010dnoj veli\u010dini \u0161tampe. Pro\u010ditajte na\u0161e <a href=\"https:\/\/pageloot.com\/sr\/how-to\/qr-code-size-guide\/\">vodi\u010du za veli\u010dinu QR koda<\/a> da proverite prave dimenzije za svaki format.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr><th>Vrsta postavljanja<\/th><th>\u041f\u0440\u0435\u043f\u043e\u0440\u0443\u0447\u0435\u043d\u0430 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0430<\/th><th>Udaljenost gledanja<\/th><th>\u041d\u0438\u0432\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u043a\u0435 \u0433\u0440\u0435\u0448\u043a\u0435<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr><td>Vizit karte<\/td><td>2 \u043a 2 \u0446\u043c (0,8 \u043a 0,8 \u0438\u043d)<\/td><td>Ru\u010dno (ispod 30 cm)<\/td><td>Nivo L ili M<\/td><\/tr>\n<tr><td>Flajeri i bro\u0161ure<\/td><td>3 \u043a 3 \u0446\u043c (1,2 \u043a 1,2 \u0438\u043d)<\/td><td>Du\u017eina ruke (30 do 60 cm)<\/td><td>Nivo M<\/td><\/tr>\n<tr><td>Pakovanje proizvoda<\/td><td>3 \u043a 3 \u0446\u043c (1,2 \u043a 1,2 \u0438\u043d)<\/td><td>Ru\u010dno (30 do 60 cm)<\/td><td>Nivo Q ili H<\/td><\/tr>\n<tr><td>Poster i displeji<\/td><td>10 \u043a 10 \u0446\u043c (4 \u043a 4 \u0438\u043d)<\/td><td>Udaljenost hodanja (90 cm do 2,1 m)<\/td><td>Nivo M<\/td><\/tr>\n<tr><td>Bilbordi i baneri<\/td><td>40 x 40 cm (16 x 16 in) ili ve\u0107e<\/td><td>Velika udaljenost (preko 4,5 m)<\/td><td>Nivo H<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Korekcija gre\u0161aka omogu\u0107ava skeneru da pro\u010dita kod \u010dak i kada je deo o\u0161te\u0107en ili pokriven. Nivo L oporavlja oko 7% podataka, M oko 15%, Q oko 25% i H oko 30%. Vi\u0161i nivoi \u010dine \u0161ablon gu\u0161\u0107im, tako da kod sa dugim URL-om na nivou H zahteva ve\u0107u veli\u010dinu \u0161tampe da bi ostao \u010ditljiv.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravila dizajna QR koda: Kontrast, tihe zone i odabir povr\u0161ine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skeneri \u010ditaju QR kod detektovanjem razlike izme\u0111u tamnih modula i svetlog prostora oko njih. Crni moduli na beloj pozadini su najsigurniji izbor. Boje brenda funkcioni\u0161u ako tamni moduli ostanu jasno tamniji od pozadine. Proverite rezultat konvertovanjem dizajna u sive tonove: ako kod izgleda isprano, i kamera telefona \u0107e imati pote\u0161ko\u0107a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neka prednji plan bude tamniji od pozadine. Svetli na tamnom (invertovani) kodovi ne rade na mnogim starijim aplikacijama za skeniranje.<\/li>\n<li>Ne koristite crvenu boju na tamnoj pozadini, niti dve boje sli\u010dne svetline.<\/li>\n<li>Ostavite tihu zonu od najmanje \u010detiri modula sa svake strane. Tekst, ivice, fotografije i linije za opsecanje unutar ove margine mogu spre\u010diti skeniranje.<\/li>\n<li>Ne raste\u017eite kod. Neka bude savr\u0161eno kvadratan.<\/li>\n<li>Izbegavajte sjajni laminat, sjajnu foliju i staklo koje reflektuje svetlost. Koristite mat papir ili mat laminaciju.<\/li>\n<li>Ako dodate logo, neka bude mali i u centru, i koristite vi\u0161i nivo korekcije gre\u0161aka.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mnogi neuspeli skenovi poti\u010du od nekoliko ponavljaju\u0107ih gre\u0161aka. Izbegnite ove <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-code-placement-mistakes\/\">uobi\u010dajene gre\u0161ke pri postavljanju QR koda<\/a> pre nego \u0161to \u0161tampate.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/09\/simple-square-infographic-on-a-white-background-with-black-text-and-blue-and-lig-2470-74c79b543197-43aaf77c3301.webp\" alt=\"Vodi\u010d za postavljanje QR koda\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Najbolje prakse za postavljanje QR koda u formatima za \u0161tampu i prikaz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postavljanje odlu\u010duje da li \u0107e ljudi uop\u0161te primetiti kod. Postavite ga tamo gde ljudi ve\u0107 gledaju i gde mogu stabilno dr\u017eati telefon. Dodajte kratko uputstvo pored njega, jer ljudi ne skeniraju ono \u0161to ne razumeju.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flajeri, bro\u0161ure i direktna po\u0161ta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Postavite kod tamo gde \u010ditalac zavr\u0161i sa \u010ditanjem, na primer u donjem desnom uglu ili na poslednjem panelu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postavite <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/flyers\/\">\u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438 \u043d\u0430 \u0444\u043b\u0430\u0458\u0435\u0440\u0438\u043c\u0430<\/a> pored glavne ponude i dr\u017eite ih dalje od ise\u010denih ivica papira.<\/li>\n<li>Postavite <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/brochures\/\">QR kodove na bro\u0161urama<\/a> unutar jednog panela. Ne postavljajte kod preko prevoja ili nabora, jer se \u0161ara savija i lomi.<\/li>\n<li>Za direktnu po\u0161tu, dr\u017eite kod izvan po\u0161tanskih oznaka i jasne zone za bar kod koju zahteva va\u0161a po\u0161tanska slu\u017eba. Proverite pravila sa va\u0161om po\u0161tanskom ku\u0107om.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pakovanje proizvoda i etikete<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ambala\u017ea dopire do ljudi nakon kupovine, \u0161to je pogodno za video snimke sa uputstvima za pode\u0161avanje, registraciju garancije i ponude za ponovnu kupovinu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postavite <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/product-packaging\/\">QR kodove na pakovanju proizvoda<\/a> na ravnoj povr\u0161ini, ne na zaobljenom uglu ili uskom grlu.<\/li>\n<li>Koristite nivo ispravke gre\u0161aka Q ili H kako bi kod i dalje bio \u010ditljiv nakon ogrebotina, vlage ili rukovanja.<\/li>\n<li>Dr\u017eite kod dalje od traka za otvaranje, \u0161avova i nalepnica sa cenom koje bi mogle da pokriju deo koda.<\/li>\n<li>Na fla\u0161ama i limenkama, neka kod bude dovoljno mali da stane na najravniji deo. Kod koji se previ\u0161e savija oko krivine ne\u0107e mo\u0107i da se skenira.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Plakati, izlozi i javni ekrani<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oznake moraju biti funkcionalne za ljude koji \u0161etaju ili stoje nekoliko metara dalje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postavite <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/posters\/\">\u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438 \u043d\u0430 \u043f\u043e\u0441\u0442\u0435\u0440\u0438\u043c\u0430<\/a> u visini o\u010diju, otprilike 3.5 do 5.5 stopa od zemlje, tako da niko ne mora da se saginje ili pru\u017ea.<\/li>\n<li>Dr\u017eite <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/displays-and-screens\/\">QR kodove na ekranima i displejima<\/a> na ekranu dovoljno dugo da se skenira. Deset sekundi je siguran minimum, a stati\u010dan kod koji ostaje vidljiv je bolji od onog u pokretnoj animaciji.<\/li>\n<li>Pratite osnove <a href=\"https:\/\/pageloot.com\/sr\/how-to\/use-qr-codes-in-print-media\/\">kori\u0161\u0107enju QR kodova u \u0161tampanim medijima<\/a> i prika\u017eite jedan kod po znaku, tako da kamera ne mora da bira.<\/li>\n<li>Ne postavljajte kodove tamo gde ljudi ne mogu da se zaustave, kao \u0161to su vozilo u pokretu, visoki bilbord ili prozor daleko od trotoara.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kako se ogla\u0161avati kori\u0161\u0107enjem QR kodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Da biste se ogla\u0161avali pomo\u0107u QR kodova, tretirajte svaki kod kao kratak oglas sa jednim ciljem. Odaberite lokaciju, napi\u0161ite poziv na akciju, po\u0161aljite ljude na jednu specifi\u010dnu stranicu i izmerite rezultat. Koristite ovaj proces:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Odaberite jedan cilj po kodu, kao \u0161to je kupon, meni, recenzija ili stranica proizvoda.<\/li>\n<li>Generi\u0161ite kod sa ve\u0107 postavljenom destinacijom. Ne \u0161aljite ljude na po\u010detnu stranicu kada ste obe\u0107ali kupon.<\/li>\n<li>Postavite ga koriste\u0107i gore navedena pravila o veli\u010dini i povr\u0161ini, i dodajte poziv na akciju sa beneficijom, na primer \u201eSkenirajte za 15% popusta na va\u0161u prvu porud\u017ebinu\u201c.<\/li>\n<li>Koristite druga\u010diji kod za svaku lokaciju (flajer, prozor, pakovanje), kako biste mogli da utvrdite koji radi.<\/li>\n<li>Od\u0161tampajte jedan probni primerak, skenirajte ga sa dva telefona, i tek onda naru\u010dite ceo tira\u017e.<\/li>\n<li>Proverite broj skeniranja nakon nedelju ili dve i prebacite bud\u017eet na lokacije koje dobijaju skeniranja.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dobra mesta za ogla\u0161avanje QR kodovima uklju\u010duju izloge prodavnica, stone \u0161atore, ra\u010dune, kutije za dostavu, znakove za doga\u0111aje, sajamske \u0161tandove i direktnu po\u0161tu. Lo\u0161a mesta uklju\u010duju sve \u0161to se kre\u0107e, sve \u0161to je iznad nivoa o\u010diju i svuda gde nema mobilnog signala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pove\u0107anje skeniranja uz okvire sa pozivom na akciju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kod bez konteksta ne daje ljudima razlog da izvade telefon. Stavite kratak poziv na akciju pored njega. Primeri koji funkcioni\u0161u: \u201eSkenirajte za pregled menija\u201c, \u201eSkenirajte za rezervaciju stola\u201c, \u201eSkenirajte za 15% popusta\u201c, \u201eSkenirajte da ostavite recenziju\u201c. Postavite tekst direktno iznad ili ispod koda, u veli\u010dini koju ljudi mogu pro\u010ditati sa iste udaljenosti kao i kod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logotip u centru mo\u017ee pomo\u0107i ljudima da veruju kodu. Koristite a <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator-with-logo\/\">QR kod generator sa logom<\/a>, dr\u017eite logo malim i ponovo testirajte kod nakon dodavanja. \u0160tampanje kratke veb adrese ispod koda omogu\u0107ava ljudima koji ne mogu da skeniraju da je ukucaju.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/09\/simple-clean-illustration-square-format-white-background-with-blue-and-light-g-2169-2645d2c4dd79-d8aa0ead70d4.webp\" alt=\"Dizajn poziva na akciju (CTA) QR koda\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Najbolje prakse za odredi\u0161nu stranicu QR koda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0107ina ljudi skenira telefonom, jednom rukom, \u010desto koriste\u0107i mobilne podatke. Stranica iza koda odlu\u010duje da li skeniranje postaje kupac. Pratite ove najbolje prakse za odredi\u0161nu stranicu QR koda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prvo gradite za ekran telefona. Koristite veliki tekst i velika dugmad.<\/li>\n<li>U\u010dinite da se stranica brzo u\u010dita. Koristite male slike i izbegavajte te\u0161ke iska\u010du\u0107e prozore ili video zapise sa automatskim pu\u0161tanjem.<\/li>\n<li>Uskladite poziv na akciju. Ako na znaku pi\u0161e \u201eSkeniraj za 15% popusta\u201c, poka\u017eite popust na prvom ekranu.<\/li>\n<li>Postavite jednu glavnu akciju iznad linije preklapanja, kao \u0161to je jedno dugme za kupon, rezervaciju ili poziv.<\/li>\n<li>Dr\u017eite obrasce kratkim. Tra\u017eite email adresu ili broj telefona, ne ceo profil.<\/li>\n<li>Koristite https i uverite se da stranica radi bez prijave.<\/li>\n<li>Testirajte na iPhone-u i Android-u, koriste\u0107i mobilne podatke, a ne samo kancelarijski Wi-Fi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pra\u0107enje anga\u017eovanja uz dinami\u010dku tehnologiju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stati\u010dki QR kod skladi\u0161ti veb adresu unutar obrasca. Nikada ne isti\u010de i radi bez ikakve usluge, \u0161to je dovoljno za trajnu vezu kao \u0161to je prijava za Wi-Fi ili kontakt kartica. Ograni\u010denje je \u0161to ne mo\u017eete promeniti adresu nakon \u0161tampanja. Ako se stranica premesti ili ponuda istekne, svaki od\u0161tampani kod pokazuje na staru stranicu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki QR kod pokazuje na kratku vezu koju mo\u017eete preusmeriti u bilo kom trenutku, tako da od\u0161tampani kod ostaje isti dok se odredi\u0161te menja. Tako\u0111e bele\u017ei skeniranja, uklju\u010duju\u0107i kada, gde i na kom tipu ure\u0111aja. Ovo vam poma\u017ee da uporedite letak sa znakom na prozoru i elimini\u0161e tro\u0161kove ponovnog \u0161tampanja kada se kampanja promeni. Kratka veza tako\u0111e pru\u017ea jednostavniji, manje gust obrazac koji se lak\u0161e skenira u malim veli\u010dinama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pageloot dinami\u010dki kodovi dolaze sa 14-dnevnom besplatnom probom i 30-dnevnom garancijom povrata novca na planove, a planove mo\u017eete videti na <a href=\"https:\/\/pageloot.com\/sr\/pricing\/\">pageloot.com\\\/pricing<\/a>. Dinami\u010dki kod na mese\u010dnom ili godi\u0161njem planu postaje neaktivan kada se plan zavr\u0161i, zato birajte dinami\u010dke kodove za kampanje koje planirate da nastavite da sprovodite.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pratite performanse kampanje<\/strong> \u017delite da vidite koji materijali generi\u0161u najvi\u0161e skeniranja? Koristite <a href=\"https:\/\/pageloot.com\/sr\/dynamic-qr-code-generator\/\">Dinami\u010dki QR kod generator<\/a> za kreiranje kodova koji se mogu ure\u0111ivati, pregled analitike skeniranja i a\u017euriranje odredi\u0161nih URL adresa bez ponovnog \u0161tampanja.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ukratko: izaberite veli\u010dinu koja odgovara udaljenosti gledanja, \u010duvajte mirnu zonu \u010distom, koristite visok kontrast, postavite kod na ravnu povr\u0161inu u visini o\u010diju i napi\u0161ite poziv na akciju. Zatim testirajte od\u0161tampani dokaz pre pune serije. Mo\u017eete kreirati i preuzeti svoj kod pomo\u0107u <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator\/\">Besplatan QR kod generator<\/a> \u043d\u0430 \u041f\u0430\u0433\u0435\u043b\u043e\u043e\u0442.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-000000000001\"><strong class=\"schema-faq-question\">Koje su najbolje prakse za postavljanje QR kodova?<\/strong> <p class=\"schema-faq-answer\">Postavite kod na ravnu, mat povr\u0161inu na udobnoj visini, najmanje 2 x 2 cm za ru\u010dne predmete, sa tihom zonom od \u010detiri modula sa svake strane. Postavite ga tamo gde ljudi ve\u0107 gledaju, kao \u0161to je kraj flajera ili centar postera, i dodajte kratak poziv na akciju pored njega.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000002\"><strong class=\"schema-faq-question\">Koja su osnovna pravila dizajna QR kodova?<\/strong> <p class=\"schema-faq-answer\">Koristite tamne module na svetloj pozadini, dr\u017eite kod kvadratnim i nerastegnutim, ostavite tihu zonu od najmanje \u010detiri modula, i dr\u017eite bilo koji logo malim i centriranim. Ne \u0161tampajte na sjajnim ili zakrivljenim povr\u0161inama, i testirajte od\u0161tampani dokaz na vi\u0161e od jednog telefona.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000003\"><strong class=\"schema-faq-question\">Koja je minimalna preporu\u010dena veli\u010dina za \u0161tampani QR kod?<\/strong> <p class=\"schema-faq-answer\">Prakti\u010dni minimum za ru\u010dne materijale poput vizitkarti je 2 x 2 cm (0.8 x 0.8 in\u010da). Za materijale koji se posmatraju sa udaljenosti, koristite pravilo 10:1: 1 in\u010d \u0161irine koda na svakih 10 in\u010da udaljenosti skeniranja.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000004\"><strong class=\"schema-faq-question\">Kako da se reklamiram koriste\u0107i QR kodove?<\/strong> <p class=\"schema-faq-answer\">Svakom kodu dajte jedan cilj, usmerite ga na odre\u0111enu stranicu koja odgovara va\u0161em pozivu na akciju, i postavite ga u visini o\u010diju na ravnu povr\u0161inu. Koristite poseban kod za svako mesto postavljanja i uporedite broj skeniranja nakon jedne do dve nedelje.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000005\"><strong class=\"schema-faq-question\">\u0160ta \u010dini dobru odredi\u0161nu stranicu QR koda?<\/strong> <p class=\"schema-faq-answer\">Stranica koja se brzo u\u010ditava na telefonu, prikazuje obe\u0107anu ponudu na prvom ekranu, ima jednu jasnu akciju i ne zahteva prijavu. Testirajte je na iPhone-u i Androidu putem mobilnih podataka.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000006\"><strong class=\"schema-faq-question\">Da li mo\u017eete postaviti QR kod na zakrivljenu povr\u0161inu kao \u0161to je fla\u0161a?<\/strong> <p class=\"schema-faq-answer\">Da, ali neka kod bude mali i postavite ga na najravniji deo povr\u0161ine. Ako se kod previ\u0161e obavije oko krivine, obrazac se izobli\u010duje i kamera ne mo\u017ee da ga pro\u010dita u celosti.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000007\"><strong class=\"schema-faq-question\">Kako mo\u017eete a\u017eurirati \u0161tampani QR kod ako se odredi\u0161ni link promeni?<\/strong> <p class=\"schema-faq-answer\">Koristite dinami\u010dki QR kod. \u0160tampani obrazac ostaje isti, a destinaciju menjate na svom nalogu. Stati\u010dki QR kod se ne mo\u017ee promeniti nakon \u0161tampanja.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000008\"><strong class=\"schema-faq-question\">Za\u0161to se moj \u0161tampani QR kod ne skenira?<\/strong> <p class=\"schema-faq-answer\">Naj\u010de\u0161\u0107i uzroci su premali kod, nedostaju\u0107a tiha zona, nizak kontrast, sjajna ili zakrivljena povr\u0161ina i zamu\u0107en fajl niske rezolucije. Od\u0161tampajte ve\u0107u test kopiju i proverite ove ta\u010dke tim redosledom.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Saznajte gde postaviti QR kodove na flajerima, ambala\u017ei i posterima za najvi\u0161e skeniranja. Pravila o veli\u010dini, standardi kontrasta i saveti o polo\u017eaju.<\/p>","protected":false},"author":17,"featured_media":56377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-47081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where to Place QR Codes on Marketing Materials<\/title>\n<meta name=\"description\" content=\"Learn where to place QR codes on flyers, packaging, and posters for maximum scans. 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Place it where people already look, such as the end of a flyer or the center of a poster, and add a short call to action next to it.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000002\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000002\",\"name\":\"What are the basic QR code design rules?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use dark modules on a light background, keep the code square and unstretched, leave a quiet zone of at least four modules, and keep any logo small and centered. Do not print on glossy or curved surfaces, and test the printed proof on more than one phone.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000003\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000003\",\"name\":\"What is the minimum recommended size for a printed QR code?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The practical minimum for handheld materials like business cards is 2 x 2 cm (0.8 x 0.8 inches). For materials viewed from a distance, use the 10:1 rule: 1 inch of code width for every 10 inches of scanning distance.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000004\",\"position\":4,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000004\",\"name\":\"How do I advertise using QR codes?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Give each code one goal, point it to a specific page that matches your call to action, and place it at eye level on a flat surface. Use a separate code for each placement and compare scan counts after one to two weeks.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000005\",\"position\":5,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000005\",\"name\":\"What makes a good QR code landing page?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A page that loads fast on a phone, shows the promised offer on the first screen, has one clear action, and needs no login. Test it on iPhone and Android over mobile data.\",\"inLanguage\":\"sr\"},\"inLanguage\":\"sr\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000006\",\"position\":6,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000006\",\"name\":\"Can you place a QR code on a curved surface like a bottle?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, but keep the code small and put it on the flattest part of the surface. 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