{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2026-06-10T08:17:12","modified_gmt":"2026-06-10T08:17:12","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"Kako posti\u0107i bolji anga\u017eman kupaca sa QR kodovima"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Da li va\u0161i marketin\u0161ki materijali stoje pred kupcima, a da im ne daju jasan slede\u0107i korak? \u0160tampani i fizi\u010dki dodirni punktovi i dalje efikasno dopiru do publike, ali se bore da tu pa\u017enju pove\u017eu sa merljivom digitalnom akcijom. QR kodovi re\u0161avaju taj problem pretvaraju\u0107i bilo koju fizi\u010dku povr\u0161inu u interaktivni prolaz \u2013 i to \u010dine na na\u010din koji je prativ, fleksibilan i lak za implementaciju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to su QR kodovi i dalje va\u017eni u marketingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi su neko vreme imali lo\u0161u reputaciju. Rani korisnici su ih postavljali na nezgodna mesta, povezivali ih sa stranicama koje nisu prilago\u0111ene mobilnim ure\u0111ajima i nisu davali kupcima razlog za skeniranje. Tehnologija nije bila problem \u2013 implementacija je bila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danas se to promenilo. Poznavanje QR kodova kod potro\u0161a\u010da zna\u010dajno je poraslo. Preko dve tre\u0107ine ameri\u010dkih potro\u0161a\u010da koristilo je QR kod barem jednom u protekloj godini, a otprilike polovina Generacije Z i Milenijalaca skenira ih barem jednom nedeljno. U maloprodajnim objektima, 64% ameri\u010dkih kupaca prijavilo je skeniranje QR koda na proizvodu tokom kupovine u prodavnici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naj\u010de\u0161\u0107i slu\u010dajevi upotrebe uklju\u010duju menije restorana (48%), mobilne aplikacije (47%), informacije o proizvodu (43%), pristup Wi-Fi mre\u017ei (32%) i ulaznice za doga\u0111aje (31%). Ovo nisu ni\u0161na pona\u0161anja \u2013 to su uobi\u010dajene navike oko kojih marketari mogu graditi kampanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovna lekcija iz ranih neuspeha i dalje va\u017ei: QR kodovi funkcioni\u0161u kada su promi\u0161ljeno implementirani. Postavite ih na pravo mesto, odredite pravu destinaciju i pravi podsticaj, i imate mo\u0107an alat. Pogre\u0161ite, i bi\u0107ete ignorisani. Saznajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/how-to-use-qr-codes\/\">kako efikasno koristiti QR kodove<\/a> pre pokretanja va\u0161e slede\u0107e kampanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Svestranost kroz svaki marketin\u0161ki kanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna od najprakti\u010dnijih prednosti QR kodova je ta \u0161to se mogu pojaviti gotovo svuda. Vizit karte, pakovanje proizvoda, posteri, bilbordi, oglasi u \u010dasopisima, direktna po\u0161ta, stolovi u restoranima, signalizacija doga\u0111aja, potpisi u e-po\u0161ti \u2013 sve ovo postaje interaktivno kada dodate QR kod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ipak, kontekst postavljanja je va\u017ean. QR kod na autobusu u pokretu je te\u0161ko skenirati. Kod prikazan na televizijskom ekranu mora ostati vidljiv najmanje 15 sekundi kako bi gledaoci imali dovoljno vremena da izvade telefon i skeniraju. Kod na bro\u0161uri uzetoj na sajmu mo\u017ee se skenirati u slobodno vreme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razumevanje fizi\u010dkog okru\u017eenja u kojem \u0107e se va\u0161 kod pojaviti poma\u017ee vam da ga pravilno dizajnirate \u2013 pravilno ga dimenzioni\u0161ete, postavite ga u visini o\u010diju (obi\u010dno 1,07\u20131,68 metara) i obezbedite mu dovoljan kontrast i beli prostor za pouzdano skeniranje. <a href=\"https:\/\/pageloot.com\/sr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">smernice za postavljanje QR kodova na marketin\u0161ke materijale<\/a> prolaze kroz specifi\u010dne zahteve za razli\u010dite formate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budu\u0107i da funkcioni\u0161u na toliko mnogo povr\u0161ina, QR kodovi vam omogu\u0107avaju da vodite dosledne kampanje koje nose istu poruku od oglasa u \u010dasopisu, preko pakovanja proizvoda, do izloga u prodavnici \u2013 pri \u010demu svaki kod potencijalno ukazuje na drugu destinaciju, istovremeno poja\u010davaju\u0107i jedinstvenu kampanju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premo\u0161\u0107avanje offline i online iskustava<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najjasnija strate\u0161ka vrednost QR koda je njegova sposobnost da pove\u017ee fizi\u010dke dodirne ta\u010dke sa digitalnim destinacijama. Kada neko skenira kod na flajeru, mo\u017ee biti direktno odveden na odredi\u0161nu stranicu, promotivni video, recenziju proizvoda, obrazac za povratne informacije ili preuzimanje aplikacije \u2013 bez ru\u010dnog kucanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo je posebno korisno za kampanje koje se oslanjaju na \u0161tampu. Kampanja sa posterima mo\u017ee usmeriti saobra\u0107aj ka vremenski ograni\u010denoj ponudi. Vizit karta mo\u017ee voditi do kompletnog digitalnog portfolija. Pakovanje proizvoda mo\u017ee povezati kupce sa uputstvima za pode\u0161avanje, registracijom garancije ili preporukama za komplementarne proizvode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veza funkcioni\u0161e u oba smera: mo\u017eete koristiti oflajn kampanje za promociju digitalnih proizvoda, ili koristiti digitalne materijale da poja\u010date ono \u0161to kupci do\u017eivljavaju li\u010dno. Klju\u010dni zahtev je da sve na \u0161ta se QR kod povezuje mora biti optimizovano za mobilne ure\u0111aje. Slanje nekoga sa \u010distog fizi\u010dkog dizajna na sporu stranicu formatiranu za desktop odmah prekida iskustvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eite kako <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodovi povezuju \u0161tampani i digitalni marketing<\/a> za dublji uvid u prakti\u010dne primere i strukture kampanja u razli\u010ditim industrijama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultati koji se mogu pratiti, a koje tradicionalne reklame ne mogu da nadma\u0161e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ovde QR kodovi zaista nadma\u0161uju mnoge tradicionalne formate ogla\u0161avanja. Radio ili TV reklama mo\u017ee generisati vi\u0161e saobra\u0107aja ili poziva, ali je retko mogu\u0107e izolovati ta\u010dno koliko je ljudi reagovalo zbog tog specifi\u010dnog plasmana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa QR kodovima, svako skeniranje postaje merljiva ta\u010dka podataka. Kada koristite <a href=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/tracking-qr-codes\/\">dinami\u010dke QR kodove sa ugra\u0111enim pra\u0107enjem<\/a>, mo\u017eete pratiti:<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-infographic-d6a1a9-19a5c5b369ba.webp\" alt=\"\u041f\u0440\u0430\u045b\u0435\u045a\u0435 \u041a\u0420 \u043a\u043e\u0434\u0430\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ukupna i jedinstvena skeniranja<\/li>\n<li>Datum i vreme svakog skeniranja<\/li>\n<li>Geografska lokacija skeniranja<\/li>\n<li>Tip ure\u0111aja i operativni sistem<\/li>\n<li>Trendove skeniranja tokom trajanja kampanje<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kada dodelite jedinstvene QR kodove razli\u010ditim plasmanima \u2013 jedan za oglas u magazinu, drugi za direktnu po\u0161tu, tre\u0107i za izlog u prodavnici \u2013 mo\u017eete uporediti obim skeniranja preko tih kanala i identifikovati koji kreativni element ili lokacija generi\u0161e najvi\u0161e anga\u017eovanja. Takva vrsta oflajn atribucije je ne\u0161to \u0161to ve\u0107ina tradicionalnog ogla\u0161avanja jednostavno ne mo\u017ee da pru\u017ei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za kampanje koje zahtevaju dublju integraciju sa marketin\u0161kom analitikom, mo\u017eete koristiti UTM parametre zajedno sa va\u0161im QR kodovima za pra\u0107enje rezultata direktno u Google Analytics 4. Ovo vam omogu\u0107ava da uporedite saobra\u0107aj generisan QR kodovima sa drugim kanalima i procenite performanse konverzije. <a href=\"https:\/\/pageloot.com\/sr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">vodi\u010d za UTM parametre za QR kodove<\/a> pokriva kako se ovo ispravno pode\u0161ava.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pratite svako skeniranje na svakom mestu<\/strong> \u017delite da znate ta\u010dno koji materijali donose rezultate i gde se va\u0161i kupci najvi\u0161e anga\u017euju? Koristite <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator\/\">\u041f\u0430\u0433\u0435\u043b\u043e\u043e\u0442 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0430<\/a> da kreirate dinami\u010dke kodove koji se mogu pratiti sa pristupom kompletnoj analiti\u010dkoj kontrolnoj tabli.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Prednost dinami\u010dkih QR kodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nisu svi QR kodovi jednako fleksibilni. <strong>\u0421\u0442\u0430\u0442\u0438\u0447\u043a\u0438 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438<\/strong> kodiraju fiksnu destinaciju direktno u obrazac \u2013 jednom od\u0161tampana, destinacija se ne mo\u017ee promeniti i ne generi\u0161u podatke o pra\u0107enju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u043a\u0438 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438<\/strong>, nasuprot tome, kodiraju kratak URL za preusmeravanje. Kada ga neko skenira, preusmerava se preko tog preusmeravanja na stvarnu destinaciju \u2013 koju mo\u017eete a\u017eurirati u bilo kom trenutku bez promene ili ponovnog \u0161tampanja fizi\u010dkog koda. To zna\u010di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sezonska promocija se mo\u017ee a\u017eurirati kada se promocija zavr\u0161i<\/li>\n<li>Jelovnik restorana se mo\u017ee revidirati bez zamene natpisa na stolu<\/li>\n<li>Kampanja koja ne daje o\u010dekivane rezultate mo\u017ee se preusmeriti na stranicu sa boljom konverzijom<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0445\u0435 <a href=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">pore\u0111enje stati\u010dkih i dinami\u010dkih QR kodova<\/a> obja\u0161njava kada je svaki tip pravi izbor. Za svaku kampanju gde \u017eelite fleksibilnost, pra\u0107enje ili mogu\u0107nost optimizacije nakon pokretanja, dinami\u010dki kodovi su prakti\u010dan izbor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0445\u0435 <a href=\"https:\/\/pageloot.com\/sr\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">pet klju\u010dnih prednosti dinami\u010dkih QR kodova za marketing<\/a> detaljnije razra\u0111uje ovo, uklju\u010duju\u0107i kako se pra\u0107enje u realnom vremenu, brendirani dizajn i mogu\u0107nost ure\u0111ivanja sadr\u017eaja kombinuju kako bi dinami\u010dki kodovi postali zna\u010dajno mo\u0107niji marketin\u0161ki alat od njihovih stati\u010dkih pandana.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brendiranje i kreativno prilago\u0111avanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rani QR kodovi su bili crno-beli kvadrati bez vizuelnog identiteta. To vi\u0161e nije podrazumevano. Danas mo\u017eete ugraditi boje va\u0161eg brenda, logo i prilago\u0111ene elemente dizajna direktno u QR kod \u2013 \u010dine\u0107i ga brendiranim sredstvom, a ne generi\u010dkim obrascem.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-materials-layout-5ac063-ab6742f44400.webp\" alt=\"Brendirani QR kodovi\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dobro dizajniran QR kod mo\u017ee privu\u0107i pa\u017enju i signalizirati poverenje pre nego \u0161to ga iko skenira. Brendirani kodovi sa logom u centru i okvirom za poziv na akciju \u2013 kao \u0161to su \u201cSkenirajte za svoj popust\u201d ili \u201cPogledajte na\u0161 meni\u201d \u2013 daju kupcima jasan podsticaj i ja\u010daju prepoznavanje brenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dno tehni\u010dko ograni\u010denje je mogu\u0107nost skeniranja. Logo ne bi trebalo da pokriva vi\u0161e od otprilike 30% povr\u0161ine koda, kontrast izme\u0111u obrasca koda i pozadine mora ostati dovoljno visok za prepoznavanje kamerom, a kod bi trebalo testirati na vi\u0161e ure\u0111aja pre distribucije. The <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator-with-logo\/\">QR kod generator sa logom<\/a> iz Pageloot-a upravlja procesom dizajna dok dr\u017ei ta ograni\u010denja pod kontrolom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prilago\u0111avanje tako\u0111e doprinosi performansama kampanje. QR kodovi koji izgledaju kao prepoznatljiv deo va\u0161eg brenda verovatnije \u0107e biti skenirani nego generi\u010dki crno-beli obrazac koji ne daje vizuelne naznake o tome kuda vodi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prakti\u010dne primene koje vredi znati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi dobro funkcioni\u0161u u nizu specifi\u010dnih marketin\u0161kih slu\u010dajeva upotrebe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vizit karte<\/strong>: A <a href=\"https:\/\/pageloot.com\/sr\/business-card-qr-code-generator\/\">\u041a\u0420 \u043a\u043e\u0434 \u0432\u0438\u0437\u0438\u0442\u043a\u0430\u0440\u0442\u0435<\/a> mo\u017ee da se pove\u017ee sa potpunim digitalnim profilom kontakta, LinkedIn stranicom ili portfoliom, \u010dine\u0107i pra\u0107enje umre\u017eavanja lak\u0161im i informativnijim nego samo standardna kartica.<\/li>\n<li><strong>Povratne informacije i obrasci<\/strong>: A <a href=\"https:\/\/pageloot.com\/sr\/google-form-qr-code-generator\/\">\u041a\u0420 \u043a\u043e\u0434 \u0437\u0430 \u0413\u043e\u043e\u0433\u043b\u0435 \u043e\u0431\u0440\u0430\u0437\u0430\u0446<\/a> postavljeni na ra\u010dunima, ambala\u017ei ili signalizaciji u prodavnici daju kupcima neposredan, bez trenja na\u010din da po\u0161alju povratne informacije bez potrebe da kucaju URL.<\/li>\n<li><strong>Direktna po\u0161ta i \u0161tampani oglasi<\/strong>: Jedinstveni kodovi na svakom po\u0161tanskom komadu omogu\u0107avaju vam da izmerite koji po\u0161tanski brojevi ili kreativne verzije pokre\u0107u najve\u0107i anga\u017eman.<\/li>\n<li><strong>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043e\u0433\u0430\u0452\u0430\u0458\u0430<\/strong>: QR kodovi na signalizaciji, bed\u017eevima ili \u0161tampanim materijalima daju u\u010desnicima trenutni pristup rasporedima, materijalima za sesije ili potvrdama registracije.<\/li>\n<li><strong>Pakovanje proizvoda<\/strong>: Kodovi na ambala\u017ei mogu usmeriti kupce ka sadr\u017eaju sa uputstvima, programima lojalnosti ili registraciji proizvoda \u2013 pro\u0161iruju\u0107i odnos sa kupcima izvan mesta prodaje.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Za mala preduze\u0107a, <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-code-marketing-checklist-for-small-businesses\/\">kontrolna lista za marketing QR kodova<\/a> je prakti\u010dna polazna ta\u010dka za postavljanje ciljeva, odabir pravih tipova QR kodova i njihovo koordinisano raspore\u0111ivanje kroz \u0161tampane i digitalne materijale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Isplativost i po\u010detak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kreiranje osnovnog QR koda ne zahteva zna\u010dajna ulaganja. Postoje besplatni alati, a primarni tro\u0161ak je vreme za promi\u0161ljeno dizajniranje i implementaciju. Za kampanje koje zahtevaju pra\u0107enje, dinami\u010dke veze, brendiranu prilagodbu i analiti\u010dke kontrolne table, pla\u0107ena pretplata na platformu za upravljanje QR kodovima dodaje merljivu vrednost \u2013 posebno zato \u0161to elimini\u0161e tro\u0161kove ponovnog \u0161tampanja koji bi ina\u010de nastali sa svakom promenom odredi\u0161ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u017enija investicija je strate\u0161ka: definisanje \u0161ta svaki QR kod treba da postigne, gde \u0107e se pojaviti, na \u0161ta se povezuje i kako \u0107ete meriti uspeh. Bez tih odluka na prvom mestu, \u010dak ni dobro dizajniran kod ne\u0107e doneti rezultate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako ste spremni da vidite koji od va\u0161ih plasmana zapravo pokre\u0107e anga\u017eman, po\u010dnite sa <a href=\"https:\/\/pageloot.com\/sr\/link-qr-code-generator\/\">QR kod za link<\/a> Za va\u0161u slede\u0107u kampanju, dodajte UTM parametre va\u0161em odredi\u0161nom URL-u i pregledajte podatke o skeniranju nakon dve do tri nedelje. Ti podaci \u0107e vam re\u0107i vi\u0161e o tome gde va\u0161i kupci obra\u0107aju pa\u017enju nego ve\u0107ina drugih marketin\u0161kih signala koji su vam dostupni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-d6f8566bda9c\"><strong class=\"schema-faq-question\">Koja je razlika izme\u0111u stati\u010dnog i dinami\u010dnog QR koda za marketing?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dki QR kod kodira fiksnu destinaciju i ne mo\u017ee se menjati nakon kreiranja. Tako\u0111e ne pru\u017ea podatke o pra\u0107enju. Dinami\u010dki QR kod koristi kratak URL za preusmeravanje, \u0161to zna\u010di da mo\u017eete a\u017eurirati destinaciju u bilo kom trenutku bez ponovnog \u0161tampanja koda, i bele\u017ei podatke o skeniranju uklju\u010duju\u0107i lokaciju, tip ure\u0111aja i vreme. Za ve\u0107inu marketin\u0161kih kampanja, dinami\u010dki QR kodovi su bolji izbor jer nude i fleksibilnost i merljivost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-00d90fe3388e\"><strong class=\"schema-faq-question\">Kako QR kodovi poma\u017eu u pra\u0107enju u\u010dinka vanmre\u017enog marketinga?<\/strong> <p class=\"schema-faq-answer\">Kada neko skenira QR kod, skeniranje generi\u0161e doga\u0111aj podataka sa vremenskom oznakom koji uklju\u010duje informacije kao \u0161to su pribli\u017ena lokacija, tip ure\u0111aja i doba dana. Dodjeljivanjem jedinstvenih QR kodova razli\u010ditim mestima postavljanja \u2013 oglasu u \u010dasopisu, flajeru, bilbordu \u2013 mo\u017eete uporediti obim skeniranja preko tih kanala i identifikovati koji materijali podsti\u010du anga\u017eovanje. Dodavanje UTM parametara va\u0161em odredi\u0161nom URL-u omogu\u0107ava vam da te podatke prenesete u Google Analytics 4 i procenite konverzije zajedno sa va\u0161im drugim digitalnim saobra\u0107ajem.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-408ca5d7e5ff\"><strong class=\"schema-faq-question\">Gde treba da postavim QR kodove da bih dobio najvi\u0161e skeniranja?<\/strong> <p class=\"schema-faq-answer\">Postavljanje zavisi od formata i konteksta. Uop\u0161teno, kodovi bi trebalo da budu u visini o\u010diju, pri dobrom osvetljenju, na ravnoj povr\u0161ini sa adekvatnim kontrastom i belim prostorom oko njih. Za \u0161tampane materijale, donji desni ugao flajera ili pole\u0111ina vizit karte su dokazane pozicije. Za upotrebu u prodavnici, displeji blizu ta\u010daka odlu\u010divanja \u2013 kao \u0161to su kase ili police sa proizvodima \u2013 obi\u010dno dobro funkcioni\u0161u. Uvek uklju\u010dite poziv na akciju blizu koda kako bi kupci razumeli \u0161ta \u0107e dobiti skeniranjem.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodovi pretvaraju fizi\u010dke povr\u0161ine u interaktivne portale. Saznajte kako da premostite oflajn i onlajn kanale, pratite podatke o skeniranju i pobolj\u0161ate anga\u017eovanje korisnika.<\/p>","protected":false},"author":17,"featured_media":54329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. 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See their amazing benefits for your next marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T19:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/why-would-you-use-qr-codes-e1557692088890.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Get Better Customer Engagement with QR Codes\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"wordCount\":1890,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"sr\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"name\":\"QR Codes - Are They Still a Thing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"description\":\"Analyze the profile and overall purpose of QR codes. 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It also provides no tracking data. A dynamic QR code uses a short redirect URL, which means you can update the destination at any time without reprinting the code, and it records scan data including location, device type, and timing. For most marketing campaigns, dynamic QR codes are the better choice because they offer both flexibility and measurability.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","position":2,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","name":"Kako QR kodovi poma\u017eu u pra\u0107enju u\u010dinka vanmre\u017enog marketinga?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When someone scans a QR code, the scan generates a timestamped data event that includes information such as approximate location, device type, and the time of day. By assigning unique QR codes to different placements \u2013 a magazine ad, a flyer, a billboard \u2013 you can compare scan volumes across those channels and identify which materials are driving engagement. Adding UTM parameters to your destination URL lets you pull that data into Google Analytics 4 and evaluate conversions alongside your other digital traffic.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","position":3,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","name":"Gde treba da postavim QR kodove da bih dobio najvi\u0161e skeniranja?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Placement depends on the format and context. In general, codes should be at eye level, in good lighting, on a flat surface with adequate contrast and white space around them. For print materials, the lower-right corner of a flyer or the back of a business card are proven positions. For in-store use, displays near decision points \u2013 such as checkout areas or product shelving \u2013 tend to perform well. Always include a call-to-action near the code so customers understand what they'll get by scanning.","inLanguage":"sr"},"inLanguage":"sr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/2929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/2929\/revisions"}],"predecessor-version":[{"id":54851,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/2929\/revisions\/54851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media\/54329"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media?parent=2929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/categories?post=2929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/tags?post=2929"}],"curies":[{"name":"\u0432\u043f","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}