{"id":2451,"date":"2019-04-22T18:22:00","date_gmt":"2019-04-22T18:22:00","guid":{"rendered":"https:\/\/pageloot.com\/?p=2451"},"modified":"2026-04-29T08:04:31","modified_gmt":"2026-04-29T08:04:31","slug":"brochures","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/qr-codes-on\/brochures\/","title":{"rendered":"QR kodovi na bro\u0161urama: Smernice za dizajn i najbolje prakse"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ne znate kako da dodate QR kod u bro\u0161uru koji \u0107e ljudi zaista skenirati? Lo\u0161e postavljen ili lo\u0161e dizajniran kod mo\u017ee pro\u0107i nezapa\u017eeno \u2013 ili jo\u0161 gore, potpuno se ne skenirati. Ovaj vodi\u010d pokriva sve \u0161to vam je potrebno: gde da postavite svoj kod, kako da ga pravilno dimenzioni\u0161ete i dizajnirate, i kako da pratite njegovu performansu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to QR kodovi pripadaju bro\u0161urama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bro\u0161ura ima ograni\u010den prostor, ali va\u0161a publika mo\u017eda \u017eeli vi\u0161e nego \u0161to ona mo\u017ee da sadr\u017ei \u2013 video o proizvodu, stranicu za rezervaciju, kompletan katalog ili kontakt detalje koje mogu odmah sa\u010duvati. QR kod ovo re\u0161ava povezivanjem \u0161tampanog materijala sa bilo kojom digitalnom destinacijom, a da se od \u010ditaoca ne tra\u017ei da kuca URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pored pogodnosti, QR kodovi \u010dine va\u0161e \u0161tampane materijale merljivim. Sa <a href=\"https:\/\/pageloot.com\/sr\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">\u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043a\u0438 \u041a\u0420 \u043a\u043e\u0434<\/a>, mo\u017eete pratiti koliko je ljudi skeniralo, kada, gde i na kom ure\u0111aju \u2013 pretvaraju\u0107i stati\u010dni flajer u izvor podataka za va\u0161u kampanju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odabir pravog tipa QR koda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre nego \u0161to bilo \u0161ta dizajnirate, odlu\u010dite da li vam je potreban stati\u010dki ili dinami\u010dki QR kod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410. <strong>\u0441\u0442\u0430\u0442\u0438\u0447\u043a\u0438 \u041a\u0420 \u043a\u043e\u0434<\/strong> trajno kodira URL ili druge podatke. Radi zauvek bez pretplate, ali ne mo\u017eete promeniti destinaciju nakon \u0161tampanja. Ako je va\u0161 link trajan \u2013 recimo, po\u010detna stranica kompanije \u2013 stati\u010dki je razuman izbor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410. <strong>\u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043a\u0438 \u041a\u0420 \u043a\u043e\u0434<\/strong> ukazuje na kratak link za preusmeravanje koji vi kontroli\u0161ete. To zna\u010di da mo\u017eete <a href=\"https:\/\/pageloot.com\/sr\/how-to\/edit-qr-codes\/\">a\u017eurirati destinaciju u bilo kom trenutku<\/a> bez ponovnog \u0161tampanja bro\u0161ure. Ako se odredi\u0161na stranica promeni, promocija istekne ili \u017eelite da preusmerite korisnike na sezonski sadr\u017eaj, dinami\u010dki kod to re\u0161ava bez ikakvih fizi\u010dkih prepravki. Dinami\u010dki kodovi tako\u0111e otklju\u010davaju analitiku skeniranja \u2013 ne\u0161to \u0161to stati\u010dki kodovi ne mogu da pru\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za ve\u0107inu marketin\u0161kih bro\u0161ura, dinami\u010dki je bolja investicija.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pratite svako skeniranje sa va\u0161ih bro\u0161ura<\/strong> Pogledajte ta\u010dno kada i gde va\u0161e bro\u0161ure podsti\u010du anga\u017eovanje. Koristite <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator\/\">\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 QR kodova<\/a> da kreirate dinami\u010dki kod koji se mo\u017ee pratiti za va\u0161u slede\u0107u \u0161tampu.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Koji sadr\u017eaj povezati iz bro\u0161ure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odredi\u0161te je jednako va\u017eno kao i sam kod. Pove\u017eite se sa sadr\u017eajem koji je prilago\u0111en mobilnim ure\u0111ajima i dodaje istinsku vrednost izvan onoga \u0161to bro\u0161ura ve\u0107 ka\u017ee. Uobi\u010dajena i efikasna odredi\u0161ta uklju\u010duju:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0410. <strong>veb-sajt ili odredi\u0161na stranica<\/strong> \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045b\u0438 <a href=\"https:\/\/pageloot.com\/sr\/link-qr-code-generator\/\">\u043b\u0438\u043d\u043a QR \u043a\u043e\u0434<\/a> za usmeravanje saobra\u0107aja na stranicu proizvoda, posebnu ponudu ili kontakt formu<\/li>\n<li>\u0410. <strong>\u041f\u0414\u0424<\/strong> \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045b\u0438 <a href=\"https:\/\/pageloot.com\/sr\/pdf-qr-code-generator\/\">\u041f\u0414\u0424 \u041a\u0420 \u043a\u043e\u0434<\/a> za deljenje celokupnog kataloga, specifikacionog lista ili dodatka bro\u0161uri<\/li>\n<li>\u0410. <strong>\u0432\u0426\u0430\u0440\u0434<\/strong> \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045b\u0438 <a href=\"https:\/\/pageloot.com\/sr\/vcard-qr-code-generator\/\">\u0432\u0426\u0430\u0440\u0434 \u041a\u0420 \u043a\u043e\u0434<\/a> kako bi \u010ditaoci mogli da sa\u010duvaju va\u0161e kontakt podatke direktno na svoj telefon<\/li>\n<li>\u0410. <strong>\u0432\u0438\u0434\u0435\u043e<\/strong> za prikaz demonstracije proizvoda, svedo\u010denja kupaca ili rezimea doga\u0111aja<\/li>\n<li>\u0410. <strong>stranica za registraciju ili rezervaciju<\/strong> za doga\u0111aje, sastanke ili konsultacije<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Izbegavajte povezivanje sa stranicama koje nisu optimizovane za mobilne ure\u0111aje. \u010citalac koji skenira va\u0161u bro\u0161uru pametnim telefonom skoro odmah \u0107e napustiti stranicu optimizovanu samo za desktop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gde postaviti QR kodove na bro\u0161uri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postavljanje odre\u0111uje da li \u0107e va\u0161 QR kod biti prime\u0107en i skeniran. <a href=\"https:\/\/pageloot.com\/sr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativni vodi\u010d za postavljanje QR kodova<\/a> identifikuje vidljivost, ravne povr\u0161ine i jasan kontekst kao osnovne zahteve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/brochure-sections-1930fc-4bfaaa8d4e74.webp\" alt=\"Vodi\u010d za postavljanje QR koda na bro\u0161uri\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Naslovna strana<\/strong> je mesto sa velikim uticajem kada je QR kod uparen sa ubedljivim pozivom na akciju. \u010citaoci odlu\u010duju u roku od nekoliko sekundi da li \u0107e se anga\u017eovati, tako da kod na naslovnoj strani privla\u010di pa\u017enju pre nego \u0161to se bro\u0161ura uop\u0161te otvori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unutra\u0161nji paneli<\/strong> dobro funkcioni\u0161u kada QR kod dopunjuje specifi\u010dan sadr\u017eaj \u2013 na primer, kod pored opisa proizvoda koji vodi do demo videa, ili kod pored pregleda usluge koji vodi do obrasca za rezervaciju. Ovo postavljanje deluje kontekstualno relevantno, a ne naknadno dodato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zadnji panel<\/strong> funkcioni\u0161e kao prirodan zavr\u0161ni korak. Nakon \u0161to \u010ditalac zavr\u0161i sa bro\u0161urom, QR kod na pole\u0111ini ih poziva da preduzmu akciju \u2013 posete veb-sajt, preuzmu ponudu ili sa\u010duvaju kontakt podatke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za trostruke bro\u0161ure, postavite kodove na ravne panele, a ne blizu prevoja. Prevoj mo\u017ee da izobli\u010di geometriju koda i izazove neuspe\u0161no skeniranje. Uvek ostavite prazan prostor oko koda \u2013 bez teksta ili slika koje ga presecaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gde god da postavite kod, dodajte kratak poziv na akciju u blizini. \u201cSkenirajte da rezervi\u0161ete besplatne konsultacije\u201d ili \u201cSkenirajte za dana\u0161nje specijalne ponude\u201d govori \u010ditaocu ta\u010dno \u0161ta \u0107e dobiti, \u0161to zna\u010dajno pove\u0107ava verovatno\u0107u da \u0107e skenirati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dimenzionisanje va\u0161eg QR koda za pouzdano skeniranje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veli\u010dina je jedan od naj\u010de\u0161\u0107e zanemarenih faktora u dizajnu QR koda, a ipak direktno odre\u0111uje da li \u0107e se kod pouzdano skenirati. <a href=\"https:\/\/pageloot.com\/sr\/how-to\/qr-code-size-guide\/\">vodi\u010du za veli\u010dinu QR koda<\/a> preporu\u010duje minimum od <strong>3 \u00d7 3 cm (1.2 \u00d7 1.2 in\u010da)<\/strong> za ve\u0107inu \u0161tampanih bro\u0161ura, sa 2 \u00d7 2 cm (0.8 \u00d7 0.8 in\u010da) prihvatljivim za manje formate gde je prostor ograni\u010den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korisno pravilo je <strong>odnos 10:1<\/strong>: \u0161irina koda bi trebalo da bude pribli\u017eno jedna desetina o\u010dekivane udaljenosti skeniranja. Ako neko verovatno skenira sa oko 30 cm (12 in\u010da) udaljenosti dok dr\u017ei bro\u0161uru, kod bi trebalo da bude \u0161irok najmanje 3 cm. Ovo se logi\u010dno skalira \u2013 kod na posteru koji se gleda sa drugog kraja sobe mora biti mnogo ve\u0107i od onog na bro\u0161uri koja se dr\u017ei u ruci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za vi\u0161e detalja o tome kako veli\u010dina interaguje sa materijalom i slu\u010dajem upotrebe, pogledajte vodi\u010d o <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-code-sizing-for-different-print-materials\/\">dimenzionisanju QR koda za razli\u010dite materijale za \u0161tampu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smernice za dizajn skeniraju\u0107eg QR koda<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kontrast i boja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kontrast je najva\u017eniji vizuelni faktor. Skener QR koda \u010dita razliku izme\u0111u tamnih modula i svetle pozadine \u2013 bez dovoljnog kontrasta, kamera jednostavno ne mo\u017ee da de\u0161ifruje obrazac. Pageloot preporu\u010duje minimum <strong>odnosu kontrasta 4,5:1<\/strong>, sa tamnim modulima na svetloj ili beloj pozadini kao najpouzdanijom kombinacijom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017eete koristiti boje brenda, ali pa\u017eljivo testirajte. Svetle boje na tamnoj pozadini ili kombinacije boja sa niskim kontrastom redovno uzrokuju neuspe\u0161no skeniranje. Ako niste sigurni, podrazumevano koristite crno na belom i uvedite boju tek nakon potvrde mogu\u0107nosti skeniranja na stvarnom \u0161tampanom materijalu. Za detaljne smernice, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/blog\/qr-code-color-contrast-best-practices\/\">najbolje prakse za kontrast boja QR koda<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0438\u0440\u043d\u0430 \u0437\u043e\u043d\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki QR kod zahteva <strong>tihu zonu<\/strong> \u2013 jasna granica praznog prostora oko celog koda. Standard je najmanje \u010detiri modula \u0161irine sa svih strana. Zamislite to kao vizuelni prostor za disanje koji poma\u017ee skeneru da detektuje gde kod po\u010dinje i zavr\u0161ava se. \u0160tampanje teksta, grafike ili dizajnerskih elemenata unutar ove zone \u0107e izazvati neuspehe skeniranja, \u010dak i ako sam kod izgleda netaknuto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezolucija i format datoteke<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Za \u0161tampu, izvezite svoj QR kod na <strong>300 DPI ili vi\u0161e<\/strong>. Ni\u017ee rezolucije proizvode pikselizovane ivice koje kamere te\u0161ko razre\u0161avaju, posebno na manjim kodovima. Za datoteke spremne za \u0161tampu, koristite vektorske formate kao \u0161to su SVG, EPS ili PDF, koji se skaliraju bez gubitka kvaliteta bez obzira na veli\u010dinu \u0161tampe. Saznajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/how-to\/use-qr-codes-in-print-media\/\">\u043a\u0430\u043a\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0438 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0435 \u0443 \u0448\u0442\u0430\u043c\u043f\u0430\u043d\u0438\u043c \u043c\u0435\u0434\u0438\u0458\u0438\u043c\u0430<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ispravljanje gre\u0161aka<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi uklju\u010duju ugra\u0111enu korekciju gre\u0161aka koja im omogu\u0107ava da ostanu skenabilni \u010dak i ako je deo koda o\u0161te\u0107en ili zaklonjen. Postoje \u010detiri nivoa: L (otprilike 7% oporavka podataka), M (15%), Q (25%) i H (30%). Ako planirate da dodate logo u centar va\u0161eg QR koda, koristite vi\u0161i nivo korekcije gre\u0161aka \u2013 preporu\u010duje se H \u2013 kako logo ne bi ugrozio skenabilnost. <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator-with-logo\/\">Pagelootov generator QR kodova sa logom<\/a> ovo automatski obra\u0111uje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dodavanje loga ili boja brenda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brendirani QR kod je vizuelno prepoznatljiviji i mo\u017ee podsta\u0107i ve\u0107e stope skeniranja od obi\u010dnog crno-belog koda. Mo\u017eete uklju\u010diti svoj logo, boje brenda i prilago\u0111ene oblike dok kod ostaje skenabilan \u2013 sve dok odr\u017eavate adekvatan kontrast, \u010duvate tihu zonu i koristite dovoljnu korekciju gre\u0161aka. Uvek testirajte brendirani kod na stvarnom \u0161tampanom materijalu pre nego \u0161to se obave\u017eete na punu seriju \u0161tampe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Napravite brendirani QR kod za va\u0161u bro\u0161uru<\/strong> Dodajte svoj logo, odaberite boje brenda i prilagodite oblik koda pomo\u0107u <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator-with-logo\/\">Generator QR kodova sa logotipom<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kori\u0161\u0107enje vi\u0161e QR kodova na jednoj bro\u0161uri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bro\u0161ura sa vi\u0161e panela mo\u017ee razumno nositi vi\u0161e od jednog QR koda \u2013 ako svaki kod slu\u017ei posebnoj svrsi i raspored ostaje pregledan. Na primer, trodelna bro\u0161ura mo\u017ee uklju\u010divati jedan kod koji vodi do video zapisa proizvoda, drugi koji vodi do obrasca za rezervaciju i tre\u0107i koji vodi do PDF kataloga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dno ograni\u010denje je razmak. Svaki kod treba svoju tihu zonu, jasan poziv na akciju i dovoljno fizi\u010dkog razdvajanja da kamera pametnog telefona slu\u010dajno ne uokviri dva koda odjednom. Ako bro\u0161ura deluje pretrpano, konsolidujte. Jedan dobro postavljen kod sa sna\u017enom destinacijom je efikasniji od tri koda koja se takmi\u010du za pa\u017enju. Za prakti\u010dan pregled, pogledajte vodi\u010d o <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-to-add-qr-codes-to-flyers-and-brochures\/\">kako dodati QR kodove flajerima i bro\u0161urama<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pra\u0107enje performansi QR koda iz \u0161tampanog materijala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedan od najja\u010dih argumenata za kori\u0161\u0107enje dinami\u010dkih QR kodova na bro\u0161urama je mogu\u0107nost merenja anga\u017eovanja u stvarnom svetu. Stati\u010dki kodovi ne proizvode podatke \u2013 nemate na\u010dina da znate koliko je ljudi skeniralo, kada ili gde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki QR kodovi, nasuprot tome, bele\u017ee broj skeniranja, geografske lokacije, tipove ure\u0111aja i obrasce po dobu dana. Ovi podaci vam govore koji su plasmani bro\u0161ura efikasni, koje kampanje generi\u0161u saobra\u0107aj i da li va\u0161a digitalna destinacija konvertuje posetioce. Za kampanje koje se sprovode na vi\u0161e lokacija ili doga\u0111aja, ova vidljivost je klju\u010dna za optimizaciju. Pro\u010ditajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-qr-codes-track-print-ad-engagement\/\">kako QR kodovi prate anga\u017eovanje \u0161tampanih oglasa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testiranje pre \u0161tampanja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uvek testirajte svoj QR kod pre nego \u0161to bro\u0161ura ode u \u0161tampu. Od\u0161tampajte probni primerak u \u017eeljenoj veli\u010dini, na \u017eeljenom papiru, i skenirajte ga koriste\u0107i vi\u0161e pametnih telefona \u2013 i iOS i Android, i barem jedan stariji model. Testirajte u razli\u010ditim svetlosnim uslovima, uklju\u010duju\u0107i okru\u017eenja sa slabijim osvetljenjem gde bi bro\u0161ura realno mogla da se \u010dita.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-brochure-a3067e-681a993bcfe8.webp\" alt=\"Testiranje QR koda bro\u0161ure\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Potvrdite da se odredi\u0161te pravilno u\u010ditava, da je prilago\u0111eno mobilnim ure\u0111ajima i da se brzo u\u010ditava. Kod koji se skenira, ali vodi do neispravnog linka ili stranice koja se sporo u\u010ditava, propu\u0161ta priliku. Za smernice o tome \u0161ta mo\u017ee po\u0107i po zlu u fazi \u0161tampanja, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">kako tehnike \u0161tampanja uti\u010du na skeniranje QR koda<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slu\u010dajevi upotrebe QR kodova po industriji<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dite industrije koriste QR kodove na bro\u0161urama na razli\u010dite na\u010dine, ali je osnovna logika ista: dajte \u010ditaocu razlog da skenira i odredi\u0161te vredno posete.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430<\/th>\n<th>Odredi\u0161te<\/th>\n<th>Predlo\u017eeni plasman<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u041d\u0435\u043a\u0440\u0435\u0442\u043d\u0438\u043d\u0430<\/td>\n<td>Virtuelna tura nekretnine ili stranica sa oglasom<\/td>\n<td>Unutra\u0161nji panel pored detalja o nekretnini<\/td>\n<\/tr>\n<tr>\n<td>\u0414\u043e\u0433\u0430\u0452\u0430\u0458\u0438<\/td>\n<td>Stranica za registraciju ili raspored<\/td>\n<td>Naslovna ili zadnja strana<\/td>\n<\/tr>\n<tr>\n<td>\u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0438<\/td>\n<td>Digitalni meni ili program lojalnosti<\/td>\n<td>Zadnji panel ili unutra\u0161nji panel<\/td>\n<\/tr>\n<tr>\n<td>\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0435\u043d\u0430 \u043d\u0435\u0433\u0430<\/td>\n<td>Zakazivanje termina ili resursi za pacijente<\/td>\n<td>\u0423\u043d\u0443\u0442\u0440\u0430\u0448\u045a\u0430 \u043f\u043b\u043e\u0447\u0430<\/td>\n<\/tr>\n<tr>\n<td>\u041c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0430<\/td>\n<td>Katalog proizvoda ili promotivna ponuda<\/td>\n<td>Zadnji panel ili unutra\u0161nji panel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-9c7e8fe6e332\"><strong class=\"schema-faq-question\">\u041a\u043e\u0458\u0435 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435 \u041a\u0420 \u043a\u043e\u0434\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0443\u0434\u0435 \u043d\u0430 \u0431\u0440\u043e\u0448\u0443\u0440\u0438?<\/strong> <p class=\"schema-faq-answer\">Za ve\u0107inu bro\u0161ura, ciljajte na najmanje 3 \u00d7 3 cm (1,2 \u00d7 1,2 in\u010da). Prakti\u010dni minimum za tesne rasporede je 2 \u00d7 2 cm (0,8 \u00d7 0,8 in\u010da). Koristite pravilo 10:1 za skaliranje navi\u0161e ako \u0107e se bro\u0161ura \u010ditati sa ve\u0107e udaljenosti \u2013 \u0161irina koda bi trebalo da bude otprilike jedna desetina o\u010dekivane udaljenosti skeniranja.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000ee21cd39f\"><strong class=\"schema-faq-question\">Mogu li da a\u017euriram QR kod nakon \u0161to su moje bro\u0161ure od\u0161tampane?<\/strong> <p class=\"schema-faq-answer\">Samo ako je u pitanju dinami\u010dki QR kod. Dinami\u010dki kodovi koriste link za preusmeravanje koji vi kontroli\u0161ete, tako da mo\u017eete promeniti odredi\u0161te u bilo kom trenutku bez ponovnog \u0161tampanja. Stati\u010dki QR kodovi trajno kodiraju odredi\u0161te i ne mogu se menjati nakon generisanja.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-4f478d7d71be\"><strong class=\"schema-faq-question\">Kako da pratim koliko je ljudi skeniralo QR kod moje bro\u0161ure?<\/strong> <p class=\"schema-faq-answer\">Koristite dinami\u010dki QR kod sa platforme koja uklju\u010duje analitiku. Dinami\u010dki kodovi Pageloot-a prate broj skeniranja, lokacije, vremena i tipove ure\u0111aja, tako da mo\u017eete meriti anga\u017eovanje sa va\u0161ih \u0161tampanih materijala u realnom vremenu.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dite kako da dodate QR kodove u bro\u0161ure uz na\u0161 vodi\u010d o veli\u010dini, postavljanju i dizajnu. Pratite performanse i koristite dinami\u010dke kodove za bolji anga\u017eman.<\/p>","protected":false},"author":17,"featured_media":53848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes on Brochures: Design Guidelines and Best Practices<\/title>\n<meta name=\"description\" content=\"Learn how to add QR codes to brochures with our guide on sizing, placement, and design. 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A practical minimum for tight layouts is 2 \u00d7 2 cm (0.8 \u00d7 0.8 inches). Use the 10:1 rule to scale up if the brochure will be read from a greater distance \u2013 the code width should be roughly one-tenth of the expected scanning distance.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/brochures\/#faq-question-000ee21cd39f","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/brochures\/#faq-question-000ee21cd39f","name":"Mogu li da a\u017euriram QR kod nakon \u0161to su moje bro\u0161ure od\u0161tampane?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Only if it is a dynamic QR code. Dynamic codes use a redirect link you control, so you can change the destination at any time without reprinting. 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