{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-21T05:53:48","modified_gmt":"2026-10-21T05:53:48","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Smernice za QR kodove u \u0161tampanim oglasima"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR kodovi u \u0161tampi se isplate samo ako ljudi mogu da ih skeniraju i ako mo\u017eete da vidite rezultat. Koristite crne module na beloj pozadini, ostavite praznu marginu od najmanje \u010detiri modula, \u0161tampajte \u0161iroke najmanje 0,8 in\u010da (2 cm) i testirajte \u0161tampanu probu sa dva ili tri telefona pre punog tira\u017ea. Za merenje skeniranja ili za popravku linka nakon \u0161tampanja, koristite dinami\u010dki kod. Ovaj vodi\u010d pokriva dizajn, veli\u010dinu, postavljanje, pra\u0107enje i metode \u0161tampanja za flajere, postere, bro\u0161ure, ambala\u017eu i reklame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dizajniranje za skeniranje i \u010ditljivost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skeneri \u010ditaju razliku izme\u0111u tamnih modula i svetle pozadine, tako da je kontrast najva\u017eniji. Crno na belom je najsigurniji izbor. Tamna boja brenda na svetloj pozadini tako\u0111e funkcioni\u0161e. Izbegavajte invertovane kodove (svetli moduli na tamnoj pozadini) i parove niskog kontrasta kao \u0161to je svetlo siva na beloj, jer mnoge aplikacije za skeniranje ne uspevaju sa njima, posebno pri slabom svetlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odr\u017eavajte \u201etihu zonu\u201c, praznu marginu oko koda. Standard zahteva najmanje \u010detiri modula sa svake strane. Ne dozvolite da tekst, fotografije ili ivice ulaze u tu marginu. Za datoteku za \u0161tampu, koristite vektorski format: SVG, EPS ili vektorski PDF. Vektorske datoteke ostaju o\u0161tre pri bilo kojoj veli\u010dini, dok mali PNG postaje zamu\u0107en kada se uve\u0107a. Za vi\u0161e saveta o dizajnu, pro\u010ditajte na\u0161 <a href=\"https:\/\/pageloot.com\/sr\/blog\/best-practices-for-qr-code-readability\/\">najbolje prakse za \u010ditljivost QR kodova<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ne raste\u017eite niti secite kod. Neka bude kvadratan.<\/li><li>Neka logo bude mali, otprilike jedna petina \u0161irine koda ili manje, i testirajte od\u0161tampani rezultat.<\/li><li>Postavite kratak poziv na akciju pored koda, kao \u0161to je \u201eSkeniraj za meni\u201c ili \u201eSkeniraj da dobije\u0161 10 posto popusta\u201c. Kod bez razloga za skeniranje dobija manje skeniranja.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Odre\u0111ivanje ispravne veli\u010dine za \u0161tampane materijale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veli\u010dina zavisi od udaljenosti skeniranja. Uobi\u010dajeno pravilo je 10:1: jedan in\u010d \u0161irine koda za svakih deset in\u010da udaljenosti. Poster skeniran sa udaljenosti od 20 in\u010da zahteva kod \u0161irok najmanje 2 in\u010da. Kod na bilbordu skeniran sa 10 stopa udaljenosti zahteva oko 12 in\u010da.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"vodi\u010du za veli\u010dinu QR koda\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne po\u010detne veli\u010dine za \u0161tampu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vizit karta ili mala etiketa: najmanje 0,8 x 0,8 in\u010da (2 x 2 cm).<\/li><li>Flajer, bro\u0161ura ili pakovanje proizvoda: 1 do 1,5 in\u010da (2,5 do 4 cm).<\/li><li>Poster ili izlog: 2 in\u010da (5 cm) ili vi\u0161e, ve\u0107e ako ga ljudi \u010ditaju sa drugog kraja sobe.<\/li><li>Baner ili bilbord: primenite pravilo 10:1 na stvarnu udaljenost gledanja.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ako kod sadr\u017ei duga\u010dak URL ili ima logo, u\u010dinite ga 20 do 30 posto ve\u0107im. Kratak link stvara manje modula, \u0161to \u010dini kod \u010distijim i lak\u0161im. Grube povr\u0161ine poput kartona ili tkanine tako\u0111e zahtevaju ve\u0107i kod. Na\u0161 <a href=\"https:\/\/pageloot.com\/sr\/how-to\/qr-code-size-guide\/\">vodi\u010du za veli\u010dinu QR koda<\/a> navodi veli\u010dine za vi\u0161e materijala.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kreirajte brendirane kodove za va\u0161e \u0161tampane oglase<\/strong> \u041a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0438 <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator-with-logo\/\">QR kod generator sa logom<\/a> za izradu kodova sa va\u0161im bojama i logotipom. Proverite kontrast i testirajte \u0161tampu pre nego \u0161to naru\u010dite.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kako dodati QR kod u \u0161tampani oglas<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Izaberite odredi\u0161te: odredi\u0161nu stranicu napravljenu za \u0161tampani materijal, a ne va\u0161u po\u010detnu stranicu. Proverite da li se brzo u\u010ditava na telefonu.<\/li><li>Odlu\u010dite se za stati\u010dki ili dinami\u010dki (vidi dole). Kreirajte kod u <a href=\"https:\/\/pageloot.com\/sr\/qr-code-generator\/\">Pageloot QR generator kodova<\/a>. Mo\u017eete preuzeti PNG, SVG i PDF datoteke iz besplatnog alata.<\/li><li>Preuzmite SVG ili vektorski PDF za dizajnera ili \u0161tampariju.<\/li><li>Postavite kod u raspored u veli\u010dini koju ste odabrali, sa jasnom mirnom zonom i pozivom na akciju pored njega.<\/li><li>Od\u0161tampajte jedan probni primerak na pravom papiru. Skenirajte ga sa stvarne udaljenosti iPhone-om i Android telefonom.<\/li><li>\u0160tampajte ceo tira\u017e tek nakon \u0161to se probni primerak skenira na svakom telefonu koji ste isprobali.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strate\u0161ko postavljanje i korisni\u010dko iskustvo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postavite kod tamo gde ga ljudi mogu videti i dr\u017eati telefon mirno. Na posterima i znakovima, postavite ga u visini o\u010diju, otprilike 1 do 1,7 metara od tla. Ljudi vi\u0161e skeniraju kada stoje mirno, na primer na autobuskoj stanici, u \u010dekaonici ili za stolom u restoranu. Ne stavljajte kodove na pokretna vozila, visoke plafone ili mesta bez signala mobilnog telefona, kao \u0161to su neke podzemne stanice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izbegavajte zakrivljene povr\u0161ine poput fla\u0161a, i izbegavajte prevoj ili uvez magazina, jer se \u0161ara savija i ne mo\u017ee se skenirati. Sjajni papir i staklo reflektuju svetlost u kameru. Mat zavr\u0161nica se skenira pouzdanije. Za vi\u0161e ideja o postavljanju, pogledajte na\u0161 <a href=\"https:\/\/pageloot.com\/sr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativni vodi\u010d za postavljanje QR kodova u marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pra\u0107enje anga\u017emana i analitika performansi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki QR kod vam omogu\u0107ava da merite \u0161tampu. Mo\u017eete videti broj skeniranja, vreme skeniranja, pribli\u017ene lokacije i tipove ure\u0111aja za svaki flajer, poster ili oglas. Dajte svakom mestu svoj kod, na primer jedan za oglas u \u010dasopisu i jedan za uli\u010dni poster, i uporedite rezultate da biste odlu\u010dili gde \u0107ete potro\u0161iti slede\u0107i bud\u017eet za \u0161tampu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"QR analiti\u010dka kontrolna tabla\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki kodovi vam tako\u0111e omogu\u0107avaju da promenite odredi\u0161te nakon \u0161tampanja. Oni koriste kratku preusmeravaju\u0107u vezu, tako da ako se ponuda zavr\u0161i ili se stranica premesti, vi uredite vezu i od\u0161tampani kod nastavlja da radi. Zato su dinami\u010dki kodovi pogodni za sve \u0161to ne mo\u017eete jeftino ponovo od\u0161tampati, kao \u0161to je tira\u017e od 5.000 bro\u0161ura. Saznajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/qr-code-marketing\/tracking-qr-codes\/\">\u043f\u0440\u0430\u045b\u0435\u045a\u0435 \u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0430<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stati\u010dki kodovi su dovoljni kada se veza nikada ne\u0107e promeniti i ne trebaju vam statistika, na primer Wi-Fi kod ili veza do fiksne veb stranice. Stati\u010dki kodovi nikada ne isti\u010du i nemaju ograni\u010denje skeniranja. Dinami\u010dki kodovi imaju 14-dnevnu besplatnu probu, a planove mo\u017eete videti na <a href=\"https:\/\/pageloot.com\/sr\/pricing\/\">\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u0430 \u0446\u0435\u043d\u0430\u043c\u0430<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pratite performanse svoje kampanje<\/strong> Zapo\u010dnite besplatnu probu sa <a href=\"https:\/\/pageloot.com\/sr\/dynamic-qr-code-generator\/\">Dinami\u010dki QR kod generator<\/a> da kreirate kodove koji se mogu ure\u0111ivati i vidite statistiku skeniranja za svaki od\u0161tampani komad.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Uticaj tehnika \u0161tampanja na uspeh skeniranja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalna \u0161tampa odgovara malim tira\u017eima i daje o\u0161tre rezultate na ve\u0107ini papira. Ofset \u0161tampa ko\u0161ta manje po komadu kod velikih tira\u017ea i daje \u010diste ivice. Na tekstilu, etiketama i drugim posebnim materijalima, mastilo se mo\u017ee razmazati ili izbledeti, zato prvo tra\u017eite uzorak od \u0161tamparije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papir daje najbolji kontrast. Grub karton, tkanina i metal zahtevaju ve\u0107i kod i jak kontrast. Pro\u010ditajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">kako tehnike \u0161tampanja uti\u010du na skeniranje QR koda<\/a>. Uvek testirajte od\u0161tampani probni primerak sa nekoliko telefona pod razli\u010ditim svetlom pre nego \u0161to odobrite \u0161tampanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne skenira? Proverite ove uzroke<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Nizak kontrast: koristite tamne module na svetloj pozadini.<\/li><li>Nema mirne zone: ostavite najmanje \u010detiri modula praznog prostora oko koda.<\/li><li>Premalo za razdaljinu: primenite pravilo 10:1.<\/li><li>Datoteka niske rezolucije: koristite SVG, EPS ili vektorski PDF.<\/li><li>Odsjaj ili zakrivljena povr\u0161ina: koristite mat zavr\u0161nu obradu i ravnu povr\u0161inu.<\/li><li>Gust kod: skratite URL ili koristite kratku vezu da biste dobili ve\u0107e, jednostavnije module.<\/li><li>Neispravna ili promenjena veza: kod dinami\u010dkog koda, popravite odredi\u0161te u kontrolnoj tabli.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Mogu li da promenim odredi\u0161te QR koda nakon \u0161to sam ve\u0107 od\u0161tampao svoje oglase?<\/strong> <p class=\"schema-faq-answer\">Da, ako koristite dinami\u010dki QR kod. Od\u0161tampani kod pokazuje na kratak link za preusmeravanje, a vi odredi\u0161te menjate u svojoj kontrolnoj tabli. Stati\u010dki kod se ne mo\u017ee promeniti nakon \u0161tampanja.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Za\u0161to se moj \u0161tampani QR kod ne skenira?<\/strong> <p class=\"schema-faq-answer\">Uobi\u010dajeni uzroci su nizak kontrast, nedostaju\u0107a mirna zona, kod koji je premali za udaljenost, mutna datoteka niske rezolucije ili odbljesak sa sjajnog papira. Od\u0161tampajte probu i skenirajte je sa nekoliko telefona kako biste prona\u0161li uzrok.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Koji je najbolji format datoteke za \u0161tampanje QR kodova na marketin\u0161kim materijalima?<\/strong> <p class=\"schema-faq-answer\">Vektorski formati kao \u0161to su SVG, EPS ili vektorski PDF su najbolji za profesionalno \u0161tampanje. Skaliraju se na bilo koju veli\u010dinu i zadr\u017eavaju o\u0161tre ivice.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Koje veli\u010dine treba da bude QR kod u \u0161tampi?<\/strong> <p class=\"schema-faq-answer\">Najmanje 0.8 x 0.8 in\u010da (2 x 2 cm) na malim predmetima, 1 do 1.5 in\u010da na lecima i pakovanjima, i oko 1 in\u010d na svakih 10 in\u010da udaljenosti skeniranja na posterima i znacima.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Mogu li da pratim koliko ljudi skenira QR kod u \u010dasopisu ili letku?<\/strong> <p class=\"schema-faq-answer\">Da, sa dinami\u010dnim QR kodom. Napravite jedan kod po oglasu ili flajeru i mo\u017eete uporediti skeniranja po vremenu, lokaciji i ure\u0111aju.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Da li QR kodovi u \u0161tampi isti\u010du?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dki QR kodovi nikada ne isti\u010du. Dinami\u010dki kodovi rade dok je va\u0161 plan aktivan i postaju neaktivni nakon zavr\u0161etka plana, tako da odr\u017eavajte plan aktivnim sve dok se \u0161tampani materijal koristi.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dite kako da koristite QR kodove u \u0161tampanim oglasima. Smernice o \u010ditljivosti, veli\u010dini i polo\u017eaju premo\u0161\u0107uju jaz fizi\u010dkog i digitalnog marketinga.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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Print a proof and scan it with several phones to find the cause.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Koji je najbolji format datoteke za \u0161tampanje QR kodova na marketin\u0161kim materijalima?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. 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