{"id":13793,"date":"2021-10-27T16:15:33","date_gmt":"2021-10-27T16:15:33","guid":{"rendered":"https:\/\/pageloot.com\/?p=13793"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"are-barcodes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sr\/barcode\/are-barcodes-dead\/","title":{"rendered":"Da li su bar kodovi mrtvi? Obja\u0161njen prelazak sa 1D na 2D kodove"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Da li tradicionalni bar kodovi postaju zastareli? S obzirom da maloprodajna industrija aktivno planira da ih zameni, mnoga preduze\u0107a moraju da razumeju \u0161ta se menja i \u0161ta to zna\u010di za njihovo poslovanje. Ovaj \u010dlanak obja\u0161njava prelazak sa 1D bar kodova na 2D kodove, \u0161ta ga pokre\u0107e i kakvo je trenutno stanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kratak odgovor: Bar kodovi jo\u0161 uvek nisu mrtvi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klasi\u010dni 1D bar kod \u2013 onaj koji vidite na svakoj kutiji \u017eitarica i proizvodu u supermarketu \u2013 koristi se od ranih 1970-ih. Ostaje duboko ukorenjen u globalnoj maloprodajnoj i lancu snabdevanja infrastrukturi. Desetine milijardi proizvoda nose UPC ili EAN kodove, a ve\u0107ina maloprodajnih POS (point-of-sale) sistema je izgra\u0111ena oko njihovog skeniranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali \u201cnije mrtav\u201d nije isto \u0161to i \u201costaje nepromenjen\u201d. Industrija se aktivno udaljava od 1D bar kodova, sa jasnim rokom na vidiku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta je GS1 Sunrise 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 \u2013 me\u0111unarodno telo za standarde koje reguli\u0161e bar kodove i identifikaciju proizvoda \u2013 uspostavilo je globalnu inicijativu pod nazivom <strong>Sunrise 2027<\/strong>. Cilj je jasan: do kraja 2027. godine, svaki maloprodajni POS sistem \u0161irom sveta treba da bude sposoban da skenira i obra\u0111uje 2D bar kodove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 US opisuje prelazak kao napor da se trgovcima pru\u017ei ve\u0107a transparentnost, ja\u010da sledljivost i bogatiji podaci kroz lanac snabdevanja. Ovo nije marginalni pokret. Prema GS1 UK, 82% trgovaca i 92% vlasnika brendova podr\u017eava prelazak sa linearnih bar kodova na 2D kodove u narednih pet godina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tokom tranzicije, o\u010dekuje se da \u0107e 1D i 2D bar kodovi koegzistirati na pakovanju proizvoda. GS1 smernice posebno preporu\u010duju vlasnicima brendova da postave 2D kodove pored svojih postoje\u0107ih linearnih bar kodova kako bi obezbedili pouzdanu rezervnu opciju skeniranja na POS sistemima koji jo\u0161 nisu nadogra\u0111eni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za dublji uvid u to kako GS1 Digital Link QR kodovi funkcioni\u0161u u praksi, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/blog\/implement-gs1-digital-link-qr-codes-effectively\/\">kako efikasno implementirati GS1 Digital Link QR kodove<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to 2D bar kodovi zamenjuju 1D kodove<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovno ograni\u010denje tradicionalnog 1D bar koda je njegov kapacitet podataka. Standardni UPC ili EAN kod mo\u017ee da sadr\u017ei otprilike 20\u201325 znakova \u2013 taman dovoljno za kodiranje broja identifikatora proizvoda. Sve ostalo, kao \u0161to su cena, opis i podaci o zalihama, mora se preuzeti iz povezane baze podataka.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/1d-vs-2d-68025d-ebc410be5c1a.webp\" alt=\"Barkod vs QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2D bar kod u potpunosti menja tu jedna\u010dinu. Evo \u0161ta 2D kod mo\u017ee da kodira direktno u samom simbolu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Globalni broj trgovinske jedinice (GTIN)<\/li>\n<li>Brojevi serija i partija<\/li>\n<li>Serijski brojevi<\/li>\n<li>Datumi isteka roka trajanja<\/li>\n<li>Te\u017eina i cena<\/li>\n<li>URL adrese koje vode do stranica sa informacijama o proizvodu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo ima prakti\u010dne posledice du\u017e celog lanca snabdevanja. Po\u0161to 2D bar kodovi nose detaljne podatke o proizvodu i proizvodnji unutar samog simbola, oni smanjuju zavisnost od stalne povezanosti sa bazom podataka. To \u010dini pra\u0107enje, reviziju i povla\u010denje proizvoda br\u017eim i pouzdanijim \u2013 ne morate da pretra\u017eujete zapis u bazi podataka da biste znali broj serije proizvoda ili datum isteka roka trajanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2D bar kodovi tako\u0111e podr\u017eavaju <strong>omnidirekciono skeniranje<\/strong>, \u0161to zna\u010di da se mogu \u010ditati iz bilo kog ugla. Uklju\u010duju ugra\u0111enu korekciju gre\u0161aka, tako da ostaju \u010ditljivi \u010dak i ako je kod delimi\u010dno o\u0161te\u0107en ili od\u0161tampan na neravnim povr\u0161inama. A <a href=\"https:\/\/pageloot.com\/sr\/barcode\/how-barcode-scanner-works\/\">standardni laserski skener mo\u017ee \u010ditati samo 1D bar kodove u jednom horizontalnom prolazu<\/a>; \u010ditanje 2D koda zahteva skener zasnovan na slici, \u0161to je deo razloga za\u0161to su nadogradnje POS sistema neophodan korak u tranziciji Sunrise 2027.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uobi\u010dajeni tipovi 2D bar kodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nisu svi 2D bar kodovi isti. Dva naj\u010de\u0161\u0107e kori\u0161\u0107ena formata su QR kodovi i Data Matrix kodovi, i slu\u017ee razli\u010ditim svrhama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0420 \u043a\u043e\u0434\u043e\u0432\u0438<\/strong> su dizajnirani za brzo \u010ditanje i interakciju sa potro\u0161a\u010dima. Podr\u017eavaju veliki kapacitet podataka i lako se skeniraju kamerama pametnih telefona, \u0161to ih \u010dini popularnim za marketing, pla\u0107anja i informacije o proizvodu. U GS1 kontekstu, QR kodovi pokretani GS1 Digital Link-om mogu istovremeno slu\u017eiti maloprodajnoj kasi i anga\u017eovanju potro\u0161a\u010da sa jednog koda na pakovanju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0414\u0430\u0442\u0430 \u041c\u0430\u0442\u0440\u0438\u043a \u043a\u043e\u0434\u043e\u0432\u0438<\/strong> su optimizovani za obele\u017eavanje malih predmeta sa veoma visokom gustinom podataka. Obi\u010dno se koriste u vazduhoplovnoj, elektronskoj, zdravstvenoj i farmaceutskoj industriji gde je prostor ograni\u010den i industrijski skeneri su norma. Za detaljno pore\u0111enje, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/qr-news\/data-matrix-vs-qr-code\/\">Data Matrix vs QR Code \u2013 what\u2019s the difference<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gde 1D bar kodovi i dalje imaju smisla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uprkos zamahu iza 2D kodova, tradicionalni bar kodovi ne nestaju preko no\u0107i. Nekoliko prakti\u010dnih realnosti ih dr\u017ei u upotrebi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nasle\u0111ena infrastruktura<\/strong>: Ve\u0107ina maloprodajnih POS sistema danas i dalje \u010dita 1D bar kodove. Rok za Sunrise 2027 postoji upravo zato \u0161to nadogradnja tih sistema zahteva vreme i ulaganje.<\/li>\n<li><strong>Jednostavnost za osnovne slu\u010dajeve upotrebe<\/strong>: Za interno pra\u0107enje imovine ili jednostavno upravljanje zalihama gde kapacitet podataka nije ograni\u010denje, 1D bar kodovi ostaju isplativa opcija.<\/li>\n<li><strong>Koegzistencija tokom prelaznog perioda<\/strong>: GS1 smernice eksplicitno priznaju da do decembra 2027. godine, ne\u0107e svi trgovci mo\u0107i da \u010ditaju 2D bar kodove, zbog \u010dega se preporu\u010duje ko-lokacija oba tipa kodova tokom tranzicije.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tri tipa bar kodova koji se danas naj\u010de\u0161\u0107e koriste u maloprodaji su i dalje UPC (prvenstveno se koristi u SAD, UK, Australiji i Novom Zelandu), EAN (koristi se u Evropi i me\u0111unarodno) i ITF (koristi se za globalnu isporuku na kartonskoj ambala\u017ei, sa do 14 numeri\u010dkih cifara i ve\u0107om tolerancijom gre\u0161ke). Oni ne\u0107e odmah nestati \u2013 bi\u0107e dopunjeni i na kraju zamenjeni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017eete saznati vi\u0161e o <a href=\"https:\/\/pageloot.com\/sr\/barcode\/how-to-make-barcode\/\">tipovima bar kodova i kako kreirati skenabilne kodove<\/a> za va\u0161 specifi\u010dan slu\u010daj upotrebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bar kodovi vs. QR kodovi: Prakti\u010dno pore\u0111enje<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>FUNKCIJA<\/th>\n<th>1D Bar kod (UPC\/EAN)<\/th>\n<th>2D Bar kod \/ QR kod<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kapacitet podataka<\/td>\n<td>~20\u201325 karaktera<\/td>\n<td>Do 7.000+ karaktera<\/td>\n<\/tr>\n<tr>\n<td>Smer skeniranja<\/td>\n<td>Jedan horizontalni prolaz<\/td>\n<td>Omnidirekcionalno<\/td>\n<\/tr>\n<tr>\n<td>Korekcija gre\u0161aka<\/td>\n<td>Nema<\/td>\n<td>Da (tolerancija o\u0161te\u0107enja do ~30%)<\/td>\n<\/tr>\n<tr>\n<td>Potro\u0161a\u010dko skeniranje<\/td>\n<td>Zahteva namenski skener<\/td>\n<td>Radi sa kamerama pametnih telefona<\/td>\n<\/tr>\n<tr>\n<td>Dinami\u010dno\/izmenljivo<\/td>\n<td>\u041d\u0435<\/td>\n<td>Da (sa dinami\u010dnim QR kodovima)<\/td>\n<\/tr>\n<tr>\n<td>Anga\u017eovanje potro\u0161a\u010da<\/td>\n<td>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e<\/td>\n<td>URL-ovi, stranice proizvoda, promocije<\/td>\n<\/tr>\n<tr>\n<td>Spremnost za POS (2025)<\/td>\n<td>\u0443\u043d\u0438\u0432\u0435\u0440\u0437\u0430\u043b\u0430\u043d<\/td>\n<td>Pro\u0161iruje se sa Sunrise 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za potpunu analizu kompromisa, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/barcode\/barcode-vs-qr-code\/\">barkod vs QR kod \u2013 \u0161ta je bolje za va\u0161e poslovanje<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta ovo zna\u010di za va\u0161e poslovanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako trenutno koristite 1D barkodove za maloprodajne proizvode, vremenska linija Izlaska sunca 2027 je relevantna. Dodavanje 2D koda \u2013 konkretno GS1 Digital Link QR koda \u2013 pored va\u0161eg postoje\u0107eg barkoda priprema va\u0161e pakovanje za svet u kojem POS sistemi mogu da \u010ditaju i obra\u0111uju bogatije podatke koje 2D kodovi pru\u017eaju.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/supermarket-checkout-barcode-6caa9e-a7999a24b2a2.webp\" alt=\"Skeniranje kodova proizvoda\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ako koristite barkodove za anga\u017eovanje potro\u0161a\u010da \u2013 usmeravanje ljudi na stranice proizvoda, uputstva ili promocije \u2013 QR kodovi su ve\u0107 sposobnija opcija. Za razliku od stati\u010dnog 1D barkoda, dinami\u010dki QR kod vam omogu\u0107ava da a\u017eurirate odredi\u0161ni URL nakon \u0161tampanja, tako da isti kod na postoje\u0107em pakovanju mo\u017eete usmeriti na novi sadr\u017eaj bez ponovnog \u0161tampanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi na pakovanju mogu povezati kupce sa nutritivnim informacijama, video snimcima sa uputstvima, recenzijama, promocijama i opcijama pretplate. Za prakti\u010dne savete o postavljanju i dizajnu, pogledajte <a href=\"https:\/\/pageloot.com\/sr\/qr-codes-on\/product-packaging\/\">kako koristiti QR kodove na pakovanju proizvoda<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako\u0111e mo\u017eete <a href=\"https:\/\/pageloot.com\/sr\/barcode-scanner\/\">skenirati barkodove i QR kodove onlajn<\/a> koriste\u0107i kameru ili otpremljenu sliku ako treba da proverite kako se va\u0161i kodovi \u010ditaju pre \u0161tampanja.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A\u017eurirajte svoje kodove proizvoda bez ponovnog \u0161tampanja<\/strong> Ako treba da usmerite postoje\u0107e pakovanje na novi sadr\u017eaj, <a href=\"https:\/\/pageloot.com\/sr\/dynamic-qr-code-generator\/\">Dinami\u010dki QR kod generator<\/a> omogu\u0107ava vam da promenite povezanu destinaciju u bilo kom trenutku i pratite performanse skeniranja sa centralne kontrolne table.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0664aa76713e\"><strong class=\"schema-faq-question\">Da li \u0107e 1D bar kodovi prestati da rade posle 2027?<\/strong> <p class=\"schema-faq-answer\">Ne odmah. GS1 Sunrise 2027 postavlja cilj da svi maloprodajni POS sistemi budu sposobni za skeniranje 2D bar kodova, a ne rok za uklanjanje 1D kodova. Tokom prelaznog perioda, o\u010dekuje se da \u0107e oba tipa kodova koegzistirati na pakovanju proizvoda. Me\u0111utim, dugoro\u010dni pravac je jasan: 2D kodovi \u0107e postati standard.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-338136c1a4de\"><strong class=\"schema-faq-question\">Da li QR kodovi funkcioni\u0161u kao bar kodovi na maloprodajnoj kasi?<\/strong> <p class=\"schema-faq-answer\">Da, kada su strukturirani kao GS1 Digital Link QR kodovi, mogu se skenirati na maloprodajnim POS terminalima na isti na\u010din kao \u0161to se danas skenira UPC ili EAN bar kod \u2013 izvla\u010de\u0107i GTIN za pretragu cene \u2013 dok istovremeno nose dodatne podatke poput brojeva serije i datuma isteka. Trgovcima su potrebni skeneri za snimanje sa podr\u0161kom za GS1 Digital Link da bi iskoristili ovu prednost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ee40b06ac735\"><strong class=\"schema-faq-question\">Koja je razlika izme\u0111u stati\u010dkog i dinami\u010dkog QR koda?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dki QR kod ima svoje odredi\u0161te trajno kodirano \u2013 ne mo\u017eete promeniti gde pokazuje nakon \u0161to je generisan. Dinami\u010dki QR kod pokazuje na kratak URL za preusmeravanje koji se mo\u017ee a\u017eurirati u bilo kom trenutku, omogu\u0107avaju\u0107i vam da promenite povezani sadr\u017eaj bez ponovnog \u0161tampanja koda. Dinami\u010dki kodovi tako\u0111e podr\u017eavaju pra\u0107enje skeniranja i analitiku.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Da li su bar kodovi mrtvi? Istra\u017eite prelazak maloprodaje sa 1D na 2D bar kodove. Saznajte vi\u0161e o GS1 Sunrise 2027, za\u0161to QR kodovi preuzimaju primat i kako to uti\u010de na va\u0161<\/p>","protected":false},"author":17,"featured_media":54058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2602],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Barcodes Dead? Do Businesses Still Use Them?<\/title>\n<meta name=\"description\" content=\"Is anyone still using barcodes? 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GS1 Sunrise 2027 sets a target for all retail POS systems to be capable of scanning 2D barcodes, not a deadline for removing 1D codes. During the transition period, both code types are expected to coexist on product packaging. However, the long-term direction is clear: 2D codes will become the standard.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-338136c1a4de","position":2,"url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-338136c1a4de","name":"Da li QR kodovi funkcioni\u0161u kao bar kodovi na maloprodajnoj kasi?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, when structured as GS1 Digital Link QR codes, they can be scanned at retail POS the same way a UPC or EAN barcode is today \u2013 extracting the GTIN for price lookup \u2013 while also carrying additional data like batch numbers and expiration dates. Retailers need imaging scanners with GS1 Digital Link support to take advantage of this.","inLanguage":"sr"},"inLanguage":"sr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-ee40b06ac735","position":3,"url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-ee40b06ac735","name":"Koja je razlika izme\u0111u stati\u010dkog i dinami\u010dkog QR koda?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has its destination encoded permanently \u2013 you cannot change where it points after it's generated. A dynamic QR code points to a short redirect URL that can be updated at any time, letting you change the linked content without reprinting the code. Dynamic codes also support scan tracking and analytics.","inLanguage":"sr"},"inLanguage":"sr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/13793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/comments?post=13793"}],"version-history":[{"count":2,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":54938,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/posts\/13793\/revisions\/54938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media\/54058"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/media?parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/categories?post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sr\/wp-json\/wp\/v2\/tags?post=13793"}],"curies":[{"name":"\u0432\u043f","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}