{"id":9985,"date":"2020-05-11T12:58:01","date_gmt":"2020-05-11T12:58:01","guid":{"rendered":"https:\/\/pageloot.com\/?p=9985"},"modified":"2024-07-30T12:51:42","modified_gmt":"2024-07-30T12:51:42","slug":"create-qr-code-generator-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sl\/qr-news\/create-qr-code-generator-marketing\/","title":{"rendered":"9 najbolj\u0161ih skrivnosti, kako lahko QR kode pove\u010dajo va\u0161e tr\u017eenje"},"content":{"rendered":"

\u017de leta 2011, ko so QR kode posku\u0161ale postati priljubljene, sta Best buy in Macy's prva, ki sta se vkrcala nanjo ustvarite QR kode<\/a>. Te\u017eava pa je bila v tem, da potro\u0161ni\u0161ke tehnologije \u0161e ni bilo. Telefoni ve\u010dine ljudi so imeli po\u010dasen internet, mnogi niso imeli niti pametnega telefona, fotoaparat pa je bil slab.<\/p>\n\n\n\n

Da je stvar \u0161e huj\u0161a, tudi vsebina QR kod ni bila v resnici optimizirana za mobilne naprave. Tudi \u010de bi uspeli opti\u010dno prebrati kodo QR, bi vas preusmerili na grozno spletno mesto<\/p>\n\n\n\n

Stvar je v tem, da so bile QR kode ravno pred svojim \u010dasom. In ta \u010das je zdaj, glede na Revija WIRED<\/a>. Ponavadi se strinjamo. Dandanes QR kode uporabljajo skoraj \u017ee Leta 2020 3 milijarde ljudi<\/a>. Ve\u010dina nas ima hitri internet in pametni telefon, skupaj s spodobno kamero, ki \u017ee domorodno skenira QR kode. Lahko re\u010demo, da so v zadnjih nekaj letih postali povsem obi\u010dajni.<\/p>\n\n\n\n

O\u010ditno so podjetja posko\u010dila, da bi do leta 2008 okrepila svoja tr\u017ena prizadevanja ustvarjanje QR kod<\/a> s pomo\u010djo a Generator QR kod<\/strong> orodje. Oglejmo si nekaj na\u010dinov, kako podjetja pove\u010dajo anga\u017eiranost strank in uporabljajo QR kode za pove\u010danje prihodkov, dobi\u010dka in dolgoro\u010dne vrednosti stranke.<\/p>\n\n\n\n

Zakaj podjetja ustvarjajo QR kode?<\/h2>\n\n\n\n
\"qr
H&M India uporablja QR kode za zajemanje novih potencialnih strank<\/figcaption><\/figure>\n\n\n\n

#1 Privabite stranke na va\u0161o ciljno stran<\/h3>\n\n\n\n

Ustvarite lahko QR kode, ki bodo usmerjale promet na va\u0161 pristanek oz stran za stiskanje e-po\u0161te<\/a>. Tako strankam ni treba vna\u0161ati va\u0161ega spletnega mesta in takoj so tam, kjer jih potrebujete. Za skeniranje kode potrebujejo razlog, zato vedno vklju\u010dite poziv k dejanju, ki jih spodbudi k temu.<\/p>\n\n\n\n

Pro tip!<\/em> Poskrbite, da vedno ustvarite QR kode, ki so dinami\u010dne<\/a> tako lahko pozneje sledite svojim obiskovalcem in vidite, katere kode so najbolj\u0161e in zakaj.<\/p>\n\n\n\n

#2 Po\u0161lji neposredno sporo\u010dilo<\/h3>\n\n\n\n

To deluje za vse vrste sporo\u010dil, od tradicionalnih oldschool SMS-ov, pa vse do Whatsappa, skupin Telegram in Facebook Messengerja. To bi bilo odvisno od demografskih podatkov va\u0161ega ob\u010dinstva, kateri medij jim najbolj ustreza. V vsakem primeru gre za zelo podcenjeno tr\u017eenjsko metodo, saj so stopnje odprtosti in konverzije na vseh sporo\u010dilih pametnih telefonov precej vi\u0161je od tr\u017eenja po e-po\u0161ti.<\/p>\n\n\n\n

#3 Prosite uporabnike, da pustijo mnenja in povratne informacije<\/h3>\n\n\n\n

Dru\u017ebeni dokazi in pregledi so danes hrbtenica vsakega poslovanja. Ve\u010d kot 90% ljudi<\/a> spletno nakupovanje upo\u0161teva preglede pred nakupom \u010desar koli, tudi pri odlo\u010ditvah za impulzni nakup. Ve\u010dina ljudi ocene jemlje kot osebna priporo\u010dila sorodnikov in prijateljev.<\/p>\n\n\n\n

Ljudje naj vam pustijo mnenja na va\u0161ih straneh izdelkov, v dru\u017eabnih medijih in na Google Mestah. To strankam, ki prvi\u010d kupijo denar, omogo\u010di vi\u0161jo stopnjo konverzije pri porabi denarja in nakupovanju z vami.<\/p>\n\n\n\n

Druga stvar je zbiranje povratnih informacij. Ustvarite lahko QR kode za zbiranje povratnih informacij strank, tako da v internetu ne boste imeli kopice jeznih strank, ki bi trdile o va\u0161em slabem izdelku ali storitvi. To lahko odpravite z zbiranjem povratnih informacij o svojih izdelkih in storitvah v zgodnji fazi.<\/p>\n\n\n\n

Vedno znova navedite ljudem razlog, zakaj bi to storili. Ponudite jim kodo za popust ali dodaten kupon za dragocen prispevek kot stranka.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"ustvari
Col Blanchet spet poskrbi za zabavo v turizmu! Ustvarite QR kode za zemljevide, informacije in lokacijo.<\/figcaption><\/figure>\n\n\n\n

#4 Delite lokacijo svojega podjetja<\/h3>\n\n\n\n

Ne glede na to, ali gre za lokacijo na Google Zemljevidih ali zgolj za kontaktne podatke o urah, ko je pisarna odprta, ustvarjanje kode QR v ta namen pomaga ljudem, da takoj dobijo te podatke. Ni jim treba izgubljati \u010dasa z ro\u010dnim iskanjem.<\/p>\n\n\n\n

#5 Po\u0161ljite jih na svojo stran v dru\u017eabnih omre\u017ejih<\/h3>\n\n\n\n

QR kode za dru\u017eabne medije imajo veliko razli\u010dnih dejanj in funkcij.<\/p>\n\n\n\n

Najla\u017eji na\u010din je preprosto ustvariti obi\u010dajno kodo QR \/ spletno stran QR, ki ka\u017ee na eno od va\u0161ih strani v dru\u017eabnih medijih. Ali pa bi morda radi imeli vmesno stran, ki prikazuje vse va\u0161e strani. Lahko se odjavite Linktree<\/a>, v ta namen imajo res super izdelek.<\/p>\n\n\n\n

Druga mo\u017enost je, da kode QR delujejo tako, kot so Facebook v\u0161e\u010d ali naro\u010dnine na Youtube. Ko uporabnik nato prebere kodo, se samodejno vpra\u0161a, ali \u017eeli v\u0161e\u010dkati va\u0161o vsebino ali se nanjo naro\u010diti. Medtem ko lahko nekateri zahtevo prekli\u010dejo, je veliko z njo v redu in lahko vidite, kako se va\u0161a dru\u017eabna prisotnost pove\u010duje v spletu.<\/p>\n\n\n\n

#6 Prenesite aplikacijo ali magnet<\/h3>\n\n\n\n

Ne glede na to, ali imate aplikacijo v trgovini Android \/ iOS ali le kak\u0161en vodnik PDF, si stranke to \u017eelijo. Zakaj jim torej ne bi olaj\u0161ali dostopa do te vsebine samo s potegom telefona.<\/p>\n\n\n\n

Lahko pa razmislite ustvarjanje QR kod za video vsebine<\/a>. To lahko deluje kot vmesna stran lijaka, ki govori ve\u010d o aplikaciji ali izdelku, ki ga bodo kmalu prejeli. Pogosto je smiselno dodati stran bloga ali stran z vsebino med povezave do kon\u010dne strani za prenos ali prodajo. \u010ceprav se sli\u0161i nerazumljivo, dalj\u0161i lijaki obstajajo z razlogom. Ljudje, ki zapustijo, itak ne bodo kupovali, pomaga pa veliko ve\u010d prepri\u010dati vmesne ljudi.<\/p>\n\n\n\n

#7 Po\u0161ljite vnaprej izpolnjeno e-po\u0161tno sporo\u010dilo<\/h3>\n\n\n\n
\"qr
Polaroid deli navodila prek QR kod.<\/figcaption><\/figure>\n\n\n\n

#8 E-trgovina in nakupovanje<\/h3>\n\n\n\n

Kode QR lahko ustvarite za povezavo do spletnih mest in izdelkov e-trgovine. Lahko pa vodijo do strani s podrobnostmi o izdelku, kjer lahko najdejo ve\u010d informacij o tem izdelku. Lahko tudi ustvarite QR kode v bro\u0161uri<\/a> ki ga z izdelkom vklju\u010dite namesto same \u0161katle z izdelkom, \u010de je to bolj smiselno.<\/p>\n\n\n\n

Odli\u010dna ideja je ustvarite QR kode za izdelke<\/a>. To pomeni, da imate na etiketah in embala\u017ei izdelkov manj stvari, ki jih morate natisniti. Lahko se izognete \u010distej\u0161emu in minimalnej\u0161emu izdelku, ne da bi ga morali polniti z dodatno vsebino. In to se dandanes bolje spreminja.<\/p>\n\n\n\n

#9 Delite svojo povezavo Wi-Fi<\/h3>\n\n\n\n

To je odli\u010den na\u010din, da ve\u010d strank vstopi v va\u0161o trgovino in ostane dlje. Povezava Wi-Fi vas ne bo stala veliko, ima pa veliko prednost za pove\u010danje prihodkov in konverzij.<\/p>\n\n\n\n

Z deljenjem a QR QR koda<\/a>, lahko se prepri\u010date, da morajo ljudje dejansko vstopiti v va\u0161o lokacijo in jo skenirati, da se pove\u017eejo, namesto da stojijo zunaj. Vsekakor \u017eelite v svoj WiFi vstaviti geslo, vendar v ime WiFi vpi\u0161ite \u00bbBrezpla\u010dno\u00ab ali ga omenite z znakom zunaj. To je ena najcenej\u0161ih in najbolj spregledanih prilo\u017enosti za ve\u010dje zadr\u017eevanje strank.<\/p>\n\n\n\n

\"trgovina
San Diego Apparel vam na njihovi ciljni strani QR Code prinese najnovej\u0161e izdelke, ne da bi vstopili v njihovo trgovino.<\/figcaption><\/figure>\n\n\n\n

Medtem ko smo govorili o tem, kako lahko ustvarite QR kode in jih uporabite, v resnici nismo pokrivali psihologije potro\u0161nikov. \u010ce se vam zdi, da morate izvedeti ve\u010d o tr\u017eenju QR kode, si oglejte na\u0161 poglobljeni vodnik za najbolj\u0161e Tr\u017eenje generatorja QR kode<\/a> kramp.<\/p>\n\n\n\n

Skoraj vsi, rojeni od 90. let dalje, danes uporabljajo QR kode (tako Millenials kot Gen-Z). Ker predstavljajo najve\u010dji dele\u017e trenutnih segmentov kupcev, je pametno, da to vklju\u010dite v svoje tr\u017eenje, da bodo ljudje la\u017eje na\u0161li in kupili va\u0161e izdelke in storitve.<\/p>\n\n\n\n

Odli\u010dna stvar pri ustvarjanju QR kod je, da obi\u010dajno ne pote\u010dejo. Razen, \u010de se povezava za njim prekine. Zato je za dinami\u010dne QR kode vedno priporo\u010dljivo uporabiti orodje QR Code Generator. To pomeni, da lahko vsebino kode vedno uredite pozneje, tudi \u010de se kaj spremeni ali pokvari.<\/p>","protected":false},"excerpt":{"rendered":"

Leta 2011, ko so kode QR posku\u0161ale postati priljubljene, sta bila Best buy in Macy's prva, ki sta se vklju\u010dila v ustvarjanje kod QR. Te\u017eava pa je bila v tem, da potro\u0161ni\u0161ke tehnologije preprosto \u0161e ni bilo. Telefoni ve\u010dine ljudi so imeli po\u010dasen internet, mnogi sploh niso imeli pametnega telefona in kamera je bila slaba. do \u2026 Preberi ve\u010d<\/a><\/p>","protected":false},"author":17,"featured_media":10446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-9985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"\nTop 9 Secrets to Increase Marketing<\/title>\n<meta name=\"description\" content=\"Learn how creating QR Codes can boost your marketing. 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