{"id":22570,"date":"2023-10-18T16:42:11","date_gmt":"2023-10-18T16:42:11","guid":{"rendered":"https:\/\/pageloot.com\/?p=22570"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"qr-code-email-sign-up","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sl\/how-to\/qr-code-email-sign-up\/","title":{"rendered":"Uporaba QR kod za zbiranje prijav na e-novice"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u017delite pove\u010dati svoj seznam e-po\u0161tnih naslovov s plakatov, embala\u017ee ali dogodkov v \u017eivo \u2013 vendar ne veste, kako ljudi iz fizi\u010dne to\u010dke stika pripeljati do obrazca za prijavo? Vrzel med prisotnostjo brez povezave in spletnimi naro\u010dniki vas stane resni\u010dne potencialne stranke. Ta stran vam natan\u010dno poka\u017ee, kako premostiti to vrzel z uporabo QR kod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj QR kode delujejo za zbiranje e-po\u0161tnih naslovov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-po\u0161tni marketing prina\u0161a povpre\u010dno 36 \u20ac za vsak porabljen 1 \u20ac \u2013 vendar se ta donos uresni\u010di le, \u010de lahko ljudi dejansko pridobite na svoj seznam. Izziv za podjetja, ki uporabljajo tiskovine, dogodke ali fizi\u010dne lokacije, je, da ni brezhibnega na\u010dina, kako nekoga usmeriti z letaka na obrazec za prijavo. Vna\u0161anje URL-ja je ovira, s katero se ve\u010dina ljudi ne bo ukvarjala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR koda to oviro popolnoma odstrani. Eno skeniranje po\u0161lje nekoga neposredno na va\u0161 obrazec za prijavo, vnaprej nalo\u017een in pripravljen za izpolnjevanje na njihovem telefonu. Ker naj bi uporaba QR kod v ZDA dosegla 99,5 milijona uporabnikov, to ni ve\u010d ni\u0161na taktika \u2013 je glavni kanal za rast seznama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obstajata dva glavna pristopa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Povezava do obrazca za prijavo<\/strong> \u2013 QR kodo usmerite na ciljno stran ali obrazec (Mailchimp, Mailerlite, Google Forms itd.), kjer obiskovalci vnesejo svoj e-po\u0161tni naslov<\/li>\n<li><strong>Vnaprej izpolnite e-po\u0161tno dejanje<\/strong> \u2013 Uporabite <a href=\"https:\/\/pageloot.com\/sl\/email-qr-code-generator\/\">QR kodo za e-po\u0161to<\/a> za odprtje uporabnikove e-po\u0161tne aplikacije z vnaprej napisanim sporo\u010dilom, tako da preprosto pritisnejo po\u0161lji, da vas kontaktirajo ali se prijavijo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Obe metodi sta legitimni. Va\u0161a izbira je odvisna od tega, ali \u017eelite strukturirane podatke iz obrazca ali preprosto e-po\u0161tno to\u010dko stika.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ustvarite QR kodo za prijave na e-po\u0161to<\/strong> Uporabi <a href=\"https:\/\/pageloot.com\/sl\/link-qr-code-generator\/\">Pageloot Generator QR kod za povezave<\/a> da v nekaj sekundah spremenite kateri koli URL obrazca za prijavo v kodo, ki jo je mogo\u010de skenirati \u2013 tehni\u010dno znanje ni potrebno.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kako nastaviti kodo QR za prijavo v e-po\u0161to<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Odlo\u010dite se, kaj zbirate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preden karkoli ustvarite, dolo\u010dite, kaj potrebujete. Samo e-po\u0161tni naslov ohranja hitro prijavo in visoke stopnje konverzije. Dodajanje imena omogo\u010da personalizacijo v kampanjah. Vsako dodatno polje, ki ga zahtevate, zmanj\u0161a odstotek ljudi, ki ga izpolnijo, zato naj bo obrazec \u010dim kraj\u0161i, kot to dopu\u0161\u010da va\u0161 primer uporabe.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-signup-process-eeb8f6-1f98fd0d9462.webp\" alt=\"Postopek prijave s QR kodo\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ustvarite ali izberite svoj obrazec za prijavo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potrebujete URL, na katerega bo kazala va\u0161a QR koda. Mo\u017enosti vklju\u010dujejo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pristajalno stran z va\u0161e e-po\u0161tne platforme (Mailchimp, Klaviyo, ConvertKit itd.)<\/li>\n<li>A <a href=\"https:\/\/pageloot.com\/sl\/google-form-qr-code-generator\/\">Google obrazec<\/a> konfigurirano za zbiranje e-po\u0161tnih naslovov<\/li>\n<li>Po meri <a href=\"https:\/\/pageloot.com\/sl\/feature\/landing-pages\/\">ciljna stran QR kode<\/a> zgrajeno znotraj Pageloota, ki vam omogo\u010da, da zdru\u017eite povezavo za prijavo z drugo relevantno vsebino na eni sami blagovni znamki, mobilnim prijazni strani<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prepustite se, da se ciljna stran hitro nalo\u017ei na mobilnih napravah in ima eno samo, jasno dejanje, ki ga obiskovalec lahko izvede. Za najbolj\u0161e prakse pri gradnji mobilno optimiziranih strani, ki konvertirajo, glejte <a href=\"https:\/\/pageloot.com\/sl\/blog\/mobile-qr-code-landing-pages-best-practices\/\">najbolj\u0161e prakse za pristajalne strani mobilnih QR kod<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ustvarite kodo QR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prilepite URL va\u0161ega obrazca za prijavo v <a href=\"https:\/\/pageloot.com\/sl\/qr-code-generator\/\">Generator QR kod Pageloot<\/a>. Generator takoj ustvari kodo, ki jo je mogo\u010de skenirati. Od tu lahko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dodajte logotip in barve blagovne znamke<\/li>\n<li>Uporabite okvir s pozivom k dejanju (npr. \u201cSkeniraj za naro\u010dilo\u201d)<\/li>\n<li>Prenesite v formatih, pripravljenih za tisk, vklju\u010dno s PNG, PDF, SVG in EPS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uporabite dinami\u010dno QR kodo<\/strong> namesto stati\u010dne. Dinami\u010dne kode vam omogo\u010dajo, da spremenite ciljni URL, potem ko je koda \u017ee natisnjena ali name\u0161\u010dena \u2013 torej, \u010de se URL va\u0161ega obrazca za prijavo spremeni, posodobite povezavo na svoji nadzorni plo\u0161\u010di, namesto da ponovno tiskate vse svoje materiale. Dinami\u010dne kode omogo\u010dajo tudi sledenje skeniranj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preizkusite pred uvedbo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skenirajte kodo na ve\u010d napravah \u2013 tako iOS kot Android \u2013 pred tiskanjem. Potrdite, da se obrazec pravilno nalo\u017ei, da polja delujejo in da je gumb za oddajo funkcionalen. Testiranje v dejanskih svetlobnih pogojih in na dejanski razdalji, kjer se bo koda pojavila (na plakatu, embala\u017ei, namizni kartici itd.), prepre\u010duje te\u017eave po tem, ko so materiali \u017ee razdeljeni. Za navodila glede postavitve, <a href=\"https:\/\/pageloot.com\/sl\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativni vodnik za postavitev QR kode v marketingu<\/a> podrobno zajema velikost, polo\u017eaj in okoljske dejavnike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Najbolj\u0161e prakse za zbiranje e-po\u0161te s QR kodo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napi\u0161ite specifi\u010den poziv k dejanju.<\/strong> \u201cSkeniraj za naro\u010dilo\u201d ljudem ne pove ni\u010desar. \u201cSkeniraj za 15 % popusta na prvo naro\u010dilo\u201d ali \u201cSkeniraj za pridru\u017eitev na\u0161emu seznamu tedenskih ponudb\u201d natan\u010dno pojasni, kaj dobijo. Bolj kot je korist konkretna, vi\u0161ja je stopnja skeniranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ponudite nekaj v zameno.<\/strong> Popust, vir za prenos, zgodnji dostop ali ekskluzivna vsebina ljudem dajejo razlog, da posredujejo svoj e-po\u0161tni naslov. Brez spodbude ve\u010dina mimoido\u010dih nima motivacije, da bi se ustavila in skenirala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Naj bo ciljna stran osredoto\u010dena.<\/strong> Ko nekdo skenira, naj ima stran, na katero pristane, eno nalogo: zbrati e-po\u0161tni naslov. Izogibajte se navigacijskim menijem, nepovezanim povezavam ali mote\u010dim elementom. Enoten naslov, kratka izjava o vrednosti in polje obrazca z gumbom za oddajo so pogosto vse, kar potrebujete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bodite transparentni glede zasebnosti.<\/strong> Povejte ljudem, kaj jim boste po\u0161iljali in kako pogosto. Pove\u017eite se s svojo politiko zasebnosti. V skladu z zakonom CAN-SPAM mora vsako komercialno e-po\u0161tno sporo\u010dilo vsebovati veljaven fizi\u010dni naslov in delujo\u010d mehanizem za odjavo \u2013 poskrbite, da va\u0161a e-po\u0161tna platforma to obravnava samodejno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kodo postavite tja, kjer imajo ljudje trenutek, da se ustavijo.<\/strong> QR kode na hitro premikajo\u010dih se napisih ali v slabo osvetljenih okoljih so prezrte. Dobre lokacije vklju\u010dujejo blagajne, namizne \u0161otore, embala\u017eo izdelkov, programske liste dogodkov in tiskane letake. Vi\u0161ina o\u010di (pribli\u017eno 1 do 1,7 metra) in mirno, neobremenjeno ozadje izbolj\u0161ata stopnjo skeniranja.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Spremljajte, katere lokacije prina\u0161ajo najve\u010d prijav<\/strong> S <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/tracking-qr-codes\/\">Sledenje QR kodam Pageloot<\/a>, lahko spremljate obseg skeniranja, lokacijo, vrsto naprave in \u010das dneva \u2013 tako veste, kateri materiali dejansko prina\u0161ajo konverzije in kam vlo\u017eiti ve\u010d.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Prednosti in slabosti prijav s QR kodo<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Prednost<\/th>\n<th>Potencialna slabost<\/th>\n<th>Re\u0161itev<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ro\u010dno vna\u0161anje URL-ja ni potrebno<\/td>\n<td>Starej\u0161e naprave morda nimajo vgrajenega skenerja<\/td>\n<td>Pod kodo navedite kratko alternativo URL-ja<\/td>\n<\/tr>\n<tr>\n<td>Naravno deluje na mobilnih napravah<\/td>\n<td>Namen je lahko nejasen brez konteksta<\/td>\n<td>Okoli kode uporabite jasen okvir CTA<\/td>\n<\/tr>\n<tr>\n<td>Brezsti\u010dno in priro\u010dno<\/td>\n<td>Nekateri uporabniki ne zaupajo neznanim QR kodam<\/td>\n<td>Zraven prika\u017eite svoj URL in politiko zasebnosti<\/td>\n<\/tr>\n<tr>\n<td>Sledljivo z dinami\u010dnimi kodami<\/td>\n<td>Stati\u010dnih kod ni mogo\u010de posodobiti, \u010de se URL obrazca spremeni<\/td>\n<td>Za kampanje vedno uporabite dinami\u010dne QR kode<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Povezovanje e-po\u0161te in kanalov brez povezave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kode so naju\u010dinkovitej\u0161e, ko so del premi\u0161ljene strategije, ki povezuje va\u0161e fizi\u010dno in digitalno tr\u017eenje. Koda na vlo\u017eku izdelka lahko pove\u010da va\u0161 seznam strank, ki so \u017ee nekaj kupile. Koda na stojnici dogodka lahko zajame potencialne stranke, ki sicer nikoli ne bi na\u0161le va\u0161ega obrazca za prijavo. Koda v kosu neposredne po\u0161te daje prejemnikom takoj\u0161njo pot do prijave.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/offline-touchpoints-connections-39e063-f576e539987e.webp\" alt=\"Povezani kanali brez povezave\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za \u0161ir\u0161i vpogled v to, kako QR kode povezujejo te kanale, glejte <a href=\"https:\/\/pageloot.com\/sl\/blog\/how-qr-codes-connect-social-media-and-email\/\">kako QR kode povezujejo dru\u017eabna omre\u017eja in e-po\u0161to<\/a> in <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/how-to-use-qr-codes\/\">kako uporabljati QR kode v marketingu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovno na\u010delo je preprosto: vsaka fizi\u010dna sti\u010dna to\u010dka va\u0161ega podjetja je potencialna to\u010dka za pridobivanje naro\u010dnikov. QR koda je tisto, kar omogo\u010da to konverzijo.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Za\u010dnite zbirati e-po\u0161tne naslove iz fizi\u010dnih materialov<\/strong> Ustvarite dinami\u010dno QR kodo, ki jo je mogo\u010de slediti in je povezana z va\u0161im obrazcem za prijavo, z uporabo <a href=\"https:\/\/pageloot.com\/sl\/qr-code-generator\/\">Generator QR kode Pageloot<\/a>. Brezpla\u010dna 14-dnevna preizkusna doba \u2013 kreditna kartica ni potrebna.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pogosta vpra\u0161anja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-949bbe9c562d\"><strong class=\"schema-faq-question\">Kak\u0161na je razlika med e-po\u0161tno QR kodo in QR kodo, ki se povezuje na obrazec za prijavo?<\/strong> <p class=\"schema-faq-answer\">E-po\u0161tna QR koda odpre uporabnikovo e-po\u0161tno aplikacijo z vnaprej izpolnjenim sporo\u010dilom \u2013 prejemnik, zadeva in vsebina so \u017ee izpolnjeni, uporabnik pa preprosto tapne po\u0161lji. QR koda za obrazec za prijavo se pove\u017ee na spletno stran, kjer uporabnik vnese svoj e-po\u0161tni naslov neposredno v obrazec. Pristop z e-po\u0161tno QR kodo uporabite za preproste stike ali povpra\u0161evanja, pristop z obrazcem pa, ko \u017eelite samodejno dodati naro\u010dnike na seznam za e-po\u0161tno tr\u017eenje.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ff2e6b13aa93\"><strong class=\"schema-faq-question\">Ali moram ponatisniti svoje materiale, \u010de spremenim URL svojega obrazca za prijavo?<\/strong> <p class=\"schema-faq-answer\">Ne, \u010de uporabljate dinami\u010dno QR kodo. Dinami\u010dne kode shranijo destinacijo v preusmeritveno povezavo, ki jo lahko kadar koli posodobite na svoji nadzorni plo\u0161\u010di Pageloot. Natisnjena koda se sama po sebi ne spremeni \u2013 spremeni se le destinacija, na katero ka\u017ee. To je \u0161e posebej uporabno za kampanje, kjer so materiali \u017ee natisnjeni ali razdeljeni.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-83000e9fc922\"><strong class=\"schema-faq-question\">Ali lahko sledim, koliko ljudi skenira mojo QR kodo za prijavo na e-po\u0161to?<\/strong> <p class=\"schema-faq-answer\">Da, z dinami\u010dno QR kodo lahko spremljate skupno \u0161tevilo skeniranj, edinstvena skeniranja, lokacijo skeniranja, vrsto naprave in \u010das dneva. Nadzorna plo\u0161\u010da Pageloot prikazuje te podatke v realnem \u010dasu, tako da lahko primerjate uspe\u0161nost med razli\u010dnimi umestitvami ali kampanjami in ustrezno optimizirate. Izvedite ve\u010d o sledenju skeniranj QR kod in analitiki.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dite se uporabljati kode QR za rast va\u0161e e-po\u0161tne liste s plakatov, embala\u017ee in dogodkov. Ta vodnik zajema nastavitev obrazcev za prijavo, sledenje in najbolj\u0161e prakse.<\/p>","protected":false},"author":17,"featured_media":54343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capturing Emails Effortlessly: QR Codes for Sign-ups<\/title>\n<meta name=\"description\" content=\"Explore the advantages of using QR codes to simplify and optimize the email sign-up process for both businesses and recipients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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