{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sl\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Smernice za uporabo QR kod v tiskanih oglasih"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR kode v tisku se obrestujejo le, \u010de jih ljudje lahko skenirajo in vi vidite rezultat. Uporabite \u010drne module na beli podlagi, ohranite prazen rob vsaj \u0161tirih modulov, tiskajte vsaj 0,8 palca (2 cm) \u0161iroko in preizkusite natisnjen dokaz z dvema ali tremi telefoni pred celotno naklado. Za merjenje skenov ali popravljanje povezave po tisku uporabite dinami\u010dno kodo. Ta vodnik zajema oblikovanje, velikost, postavitev, sledenje in metode tiska za letake, plakate, bro\u0161ure, embala\u017eo in oglase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oblikovanje za skeniranje in berljivost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skenerji preberejo razliko med temnimi moduli in svetlo podlago, zato je kontrast na prvem mestu. \u010crna na beli je najvarnej\u0161a izbira. Deluje tudi temna barva blagovne znamke na svetli podlagi. Izogibajte se invertnim kodam (svetli moduli na temni podlagi) in parom z nizkim kontrastom, kot je svetlo siva na beli, saj mnoge aplikacije za skeniranje na njih odpovejo, \u0161e posebej pri \u0161ibki svetlobi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ohranite &#8220;tiho cono&#8221;, prazen rob okoli kode. Standard zahteva vsaj \u0161tiri module na vsaki strani. Ne dovolite, da besedilo, fotografije ali obrobe vstopajo v ta rob. Za tiskovno datoteko uporabite vektorski format: SVG, EPS ali vektorski PDF. Vektorske datoteke ostanejo ostre v kateri koli velikosti, medtem ko majhen PNG postane zamegljen, ko se pove\u010da. Za ve\u010d oblikovalskih nasvetov, preberite na\u0161o <a href=\"https:\/\/pageloot.com\/sl\/blog\/best-practices-for-qr-code-readability\/\">najbolj\u0161im praksam za berljivost QR kod<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kode ne raztegujte ali obrezujte. Naj bo kvadratna.<\/li><li>Logo naj bo majhen, pribli\u017eno ena petina \u0161irine kode ali manj, in preizkusite natisnjen rezultat.<\/li><li>Poleg kode postavite kratek poziv k akciji, na primer &#8220;Skeniraj za meni&#8221; ali &#8220;Skeniraj za 10-odstotni popust&#8221;. Koda brez razloga za skeniranje dobi manj skenov.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dolo\u010danje pravilne velikosti za tiskane materiale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Velikost je odvisna od razdalje skeniranja. Pogosto pravilo je 10:1: en palec \u0161irine kode na vsakih deset palcev razdalje. Plakat, skeniran z razdalje 20 palcev, potrebuje kodo, \u0161iroko vsaj 2 palca. Koda na jumbo plakatu, skenirana z razdalje 10 \u010devljev, potrebuje pribli\u017eno 12 palcev.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"vodniku po velikosti QR kod\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tipi\u010dne za\u010detne velikosti za tisk:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vizitka ali majhna etiketa: vsaj 0.8 x 0.8 palca (2 x 2 cm).<\/li><li>Letak, bro\u0161ura ali embala\u017ea izdelka: 1 do 1.5 palca (2.5 do 4 cm).<\/li><li>Plakat ali izlo\u017ebeni napis: 2 palca (5 cm) ali ve\u010d, ve\u010dji, \u010de ga ljudje berejo iz drugega konca prostora.<\/li><li>Pasica ali jumbo plakat: uporabite pravilo 10:1 za dejansko razdaljo gledanja.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce koda vsebuje dolg URL ali ima logotip, jo pove\u010dajte za 20 do 30 odstotkov. Kratka povezava ustvari manj modulov, kar omogo\u010da \u010distej\u0161o in enostavnej\u0161o kodo. Hrapave povr\u0161ine, kot sta karton ali tkanina, prav tako zahtevajo ve\u010djo kodo. Na\u0161 <a href=\"https:\/\/pageloot.com\/sl\/how-to\/qr-code-size-guide\/\">vodniku po velikosti QR kod<\/a> navaja velikosti za ve\u010d materialov.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ustvarite kode blagovne znamke za va\u0161e tiskane oglase<\/strong> Uporabi <a href=\"https:\/\/pageloot.com\/sl\/qr-code-generator-with-logo\/\">Generator QR kod z logotipom<\/a> za izdelavo kod z va\u0161imi barvami in logotipom. Preverite kontrast in testirajte tisk, preden naro\u010dite.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kako dodati QR kodo v tiskani oglas<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Izberite cilj: pristajalno stran, narejeno za tiskani material, ne va\u0161o doma\u010do stran. Prepri\u010dajte se, da se hitro nalo\u017ei na telefonu.<\/li><li>Odlo\u010dite se za stati\u010dno ali dinami\u010dno (glejte spodaj). Ustvarite kodo v <a href=\"https:\/\/pageloot.com\/sl\/qr-code-generator\/\">Generator QR kod Pageloot<\/a>. Iz brezpla\u010dnega orodja lahko prenesete datoteke PNG, SVG in PDF.<\/li><li>Prenesite SVG ali vektorski PDF za oblikovalca ali tiskarno.<\/li><li>Postavite kodo v postavitev v izbrani velikosti, z jasno mirno cono in pozivom k dejanju zraven.<\/li><li>Natisnite en preizkus na pravem papirju. Skenirajte ga z realne razdalje z iPhone-om in telefonom Android.<\/li><li>Celotno naklado natisnite \u0161ele, ko se preizkus skenira na vsakem telefonu, ki ste ga preizkusili.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strate\u0161ka postavitev in uporabni\u0161ka izku\u0161nja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postavite kodo tam, kjer jo ljudje lahko vidijo in dr\u017eijo telefon mirno. Na plakatih in napisih jo postavite v vi\u0161ino o\u010di, pribli\u017eno 3,5 do 5,5 \u010devljev od tal. Ljudje ve\u010d skenirajo, ko stojijo pri miru, na primer na avtobusni postaji, v \u010dakalnici ali za restavracijsko mizo. Ne postavljajte kod na premikajo\u010da se vozila, visoke strope ali mesta brez telefonskega signala, kot so nekatere podzemne postaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izogibajte se ukrivljenim povr\u0161inam, kot so steklenice, in se izogibajte gubi ali \u017elebu revije, ker se vzorec upogne in se ne skenira. Sijo\u010di papir in steklo odbijata svetlobo v kamero. Mat premaz se skenira bolj zanesljivo. Za ve\u010d idej za postavitev si oglejte na\u0161o <a href=\"https:\/\/pageloot.com\/sl\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativni vodnik za postavitev QR kode v marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sledenje anga\u017eiranosti in analitika uspe\u0161nosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dna QR koda vam omogo\u010da merjenje tiska. Vidite lahko \u0161tevilo skeniranj, \u010das skeniranja, pribli\u017ene lokacije in vrste naprav za vsak letak, plakat ali oglas. Vsaki umestitvi dodelite svojo kodo, na primer eno za oglas v reviji in eno za uli\u010dni plakat, ter primerjajte rezultate, da se odlo\u010dite, kam boste porabili naslednji prora\u010dun za tisk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"Nadzorna plo\u0161\u010da za QR analitiko\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dne kode vam omogo\u010dajo tudi spreminjanje destinacije po tiskanju. Uporabljajo kratko preusmeritveno povezavo, tako da \u010de se ponudba kon\u010da ali se stran premakne, uredite povezavo in natisnjena koda \u0161e naprej deluje. Zato so dinami\u010dne kode primerne za vse, \u010desar ne morete poceni ponovno natisniti, kot je na primer tisk 5.000 bro\u0161ur. Ve\u010d o <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/tracking-qr-codes\/\">sledenje QR kodam<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stati\u010dne kode so dovolj, kadar se povezava nikoli ne bo spremenila in ne potrebujete statistike, na primer koda za Wi-Fi ali povezava do fiksne spletne strani. Stati\u010dne kode nikoli ne pote\u010dejo in nimajo omejitve skeniranja. Dinami\u010dne kode imajo 14-dnevno brezpla\u010dno preizkusno obdobje, na\u010drte pa si lahko ogledate na <a href=\"https:\/\/pageloot.com\/sl\/pricing\/\">stran s cenami<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Spremljajte uspe\u0161nost svoje kampanje<\/strong> Za\u010dnite brezpla\u010dno preizkusno obdobje z <a href=\"https:\/\/pageloot.com\/sl\/dynamic-qr-code-generator\/\">QR generator za dinami\u010dne QR kode<\/a> za ustvarjanje kod, ki jih je mogo\u010de urejati, in ogled statistike skeniranja za vsak tiskovino.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vpliv tehnik tiskanja na uspe\u0161nost skeniranja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalni tisk je primeren za majhne naklade in daje ostre rezultate na ve\u010dini papirja. Ofsetni tisk stane manj na kos pri velikih nakladah in zagotavlja \u010diste robove. Na tekstilu, etiketah in drugih posebnih materialih se \u010drnilo lahko razma\u017ee ali zbledi, zato najprej prosite tiskarja za vzorec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papir zagotavlja najbolj\u0161i kontrast. Grob karton, tkanina in kovina potrebujejo ve\u010djo kodo in mo\u010dan kontrast. Preberite ve\u010d o <a href=\"https:\/\/pageloot.com\/sl\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">kako tiskarske tehnike vplivajo na skenirljivost QR kode<\/a>. Vedno preizkusite natisnjen dokaz z ve\u010d telefoni v razli\u010dni svetlobi, preden odobrite naklado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne skenira? Preverite te vzroke<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Nizek kontrast: uporabite temne module na svetlem ozadju.<\/li><li>Brez tihega obmo\u010dja: okoli kode pustite vsaj \u0161tiri module praznega prostora.<\/li><li>Premajhno za razdaljo: uporabite pravilo 10:1.<\/li><li>Datoteka z nizko lo\u010dljivostjo: uporabite SVG, EPS ali vektorski PDF.<\/li><li>Ble\u0161\u010danje ali ukrivljena povr\u0161ina: uporabite mat zaklju\u010dek in ravno povr\u0161ino.<\/li><li>Gosta koda: skraj\u0161ajte URL ali uporabite kratko povezavo za ve\u010dje, enostavnej\u0161e module.<\/li><li>Mrtva ali spremenjena povezava: z dinami\u010dno kodo popravite destinacijo na nadzorni plo\u0161\u010di.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pogosta vpra\u0161anja<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Ali lahko spremenim cilj QR kode, potem ko sem \u017ee natisnil svoje oglase?<\/strong> <p class=\"schema-faq-answer\">Da, \u010de uporabljate dinami\u010dno QR kodo. Natisnjena koda ka\u017ee na kratko preusmeritveno povezavo, cilj pa uredite v svoji nadzorni plo\u0161\u010di. Stati\u010dne kode ni mogo\u010de spremeniti po tiskanju.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Zakaj se moja natisnjena QR koda ne skenira?<\/strong> <p class=\"schema-faq-answer\">Obi\u010dajni vzroki so slab kontrast, manjkajo\u010da mirna cona, koda, ki je premajhna za razdaljo, zamegljena datoteka nizke lo\u010dljivosti ali odboj svetlobe z sijajnega papirja. Natisnite preizkus in ga skenirajte z ve\u010d telefoni, da ugotovite vzrok.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Kateri je najbolj\u0161i format datoteke za tiskanje QR kod na marketin\u0161kih materialih?<\/strong> <p class=\"schema-faq-answer\">Vektorski formati, kot so SVG, EPS ali vektorski PDF, so najbolj\u0161i za profesionalni tisk. Prilagodijo se poljubni velikosti in ohranijo ostre robove.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Kako velika naj bo QR koda v tisku?<\/strong> <p class=\"schema-faq-answer\">Vsaj 0,8 x 0,8 palca (2 x 2 cm) na majhnih predmetih, 1 do 1,5 palca na letakih in embala\u017ei ter pribli\u017eno 1 palec na vsakih 10 palcev razdalje skeniranja na plakatih in znakih.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Ali lahko sledim, koliko ljudi skenira QR kodo v reviji ali letaku?<\/strong> <p class=\"schema-faq-answer\">Da, z dinami\u010dno QR kodo. Ustvarite eno kodo na oglas ali letak in lahko primerjate skeniranja po \u010dasu, lokaciji in napravi.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Ali QR kode v tisku pote\u010dejo?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dne QR kode nikoli ne pote\u010dejo. Dinami\u010dne kode delujejo, dokler je va\u0161 na\u010drt aktiven in postanejo neaktivne po koncu na\u010drta, zato naj na\u010drt ostane aktiven, dokler je natisnjeni material v uporabi.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Spoznajte, kako uporabiti QR kode v tiskanih oglasih. Upo\u0161tevajte smernice za berljivost, velikost in postavitev ter pove\u017eite fizi\u010dno in digitalno tr\u017eenje.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Zakaj se moja natisnjena QR koda ne skenira?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Kateri je najbolj\u0161i format datoteke za tiskanje QR kod na marketin\u0161kih materialih?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Kako velika naj bo QR koda v tisku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Ali lahko sledim, koliko ljudi skenira QR kodo v reviji ali letaku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Ali QR kode v tisku pote\u010dejo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"sl"},"inLanguage":"sl"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}