{"id":12356,"date":"2020-12-23T16:00:07","date_gmt":"2020-12-23T16:00:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=12356"},"modified":"2026-06-10T21:27:12","modified_gmt":"2026-06-10T21:27:12","slug":"are-qr-codes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sl\/qr-news\/are-qr-codes-dead\/","title":{"rendered":"So kode QR mrtve? Tukaj je, kaj pravijo podatki"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se spra\u0161ujete, ali je QR kode \u0161e vedno vredno uporabljati v va\u0161ih marketin\u0161kih ali poslovnih materialih? To vpra\u0161anje je pogostej\u0161e, kot si mislite \u2013 in odgovor je pomemben, \u010de na\u010drtujete kampanjo, posodabljate embala\u017eo ali preoblikujete, kako stranke komunicirajo z va\u0161o blagovno znamko. Ta \u010dlanek raz\u010dlenjuje trenutno stanje sprejemanja QR kod, kdo jih uporablja in kako jih u\u010dinkovito uporabiti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-are-not-dead-they-re-growing\">QR kode niso mrtve \u2013 rastejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kratek odgovor: QR kode so bolj aktivne kot kdaj koli prej. Obseg skeniranja se je iz leta v leto vztrajno pove\u010deval, tehnologija pa je mo\u010dno presegla svoj zgodnji, neroden ugled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samo v Zdru\u017eenih dr\u017eavah Amerike je leta 2025 QR kodo skeniralo 89 milijonov ljudi. Predvideva se, da bo to \u0161tevilo leta 2026 preseglo 100 milijonov ameri\u0161kih uporabnikov \u2013 pribli\u017eno eden od treh Ameri\u010danov. Med ljudmi, ki jih \u017ee uporabljajo, jih ve\u010dina skenira ve\u010dkrat na mesec, pribli\u017eno eden od petih pa jih uporablja tedensko.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-codes-growing-f1f59e-ed47848a6cc4.webp\" alt=\"Podatki o rasti QR kod\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Globalno je sprejemanje \u0161e bolj izrazito. Azijski trgi vodijo z veliko prednostjo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hongkong bele\u017ei 100 % relativnega zanimanja za uporabo QR kod<\/li>\n\n\n\n<li>Macao na 93%<\/li>\n\n\n\n<li>Singapur na 80%<\/li>\n\n\n\n<li>Malezija na 74%<\/li>\n\n\n\n<li>Tajvan na 70%<\/li>\n\n\n\n<li>Filipini na 58%<\/li>\n\n\n\n<li>Tajska na 39%<\/li>\n\n\n\n<li>Nem\u010dija na 38%<\/li>\n\n\n\n<li>Zdru\u017eeni arabski emirati na 37%<\/li>\n\n\n\n<li>\u0160vica na 37%<\/li>\n\n\n\n<li>Belgija na 36%<\/li>\n\n\n\n<li>Avstrija na 36%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zdru\u017eene dr\u017eave Amerike, kljub svoji veliki potro\u0161ni\u0161ki bazi, se uvr\u0161\u010dajo okoli 24. mesta po relativnem zanimanju \u2013 kar pomeni, da je na severnoameri\u0161kem trgu \u0161e vedno veliko prostora za rast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-disappeared-then-came-back-stronger\">Zakaj so QR kode izginile \u2013 nato pa se vrnile mo\u010dnej\u0161e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kode so res dosegle vrhunec okoli leta 2011 in mnogi so domnevali, da so nato zbledele. Kar se je dejansko zgodilo, je bolj niansirano: sprejemanje se je ustavilo, ker so pametni telefoni tistega \u010dasa zahtevali namenske aplikacije za skeniranje, uporabni\u0161ka izku\u0161nja pa je bila preve\u010d razdrobljena, da bi se zdela naravna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se je spremenilo, ko sta Apple in Android integrirala izvorno skeniranje QR kod neposredno v svoje aplikacije za kamero. Ni bilo potrebnega dodatnega prenosa \u2013 samo usmerite in skenirajte. Ta posamezna sprememba je odstranila najve\u010djo oviro za sprejemanje med potro\u0161niki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemija COVID-19 je stvari \u0161e pospe\u0161ila. Restavracije so skoraj \u010dez no\u010d zamenjale tiskane menije z digitalnimi razli\u010dicami, povezanimi s QR kodami. Podjetja so odkrila, da lahko koda, ki jo je mogo\u010de skenirati, v celoti nadomesti fizi\u010dne sti\u010dne to\u010dke, potro\u0161niki pa so se hitro prilagodili. To vedenje se je normaliziralo med demografskimi skupinami, ki prej niso nikoli uporabljale QR kod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danes je uporaba QR kod postala trajen trend, ne pa muha enodnevnica. Tehnologija je od leta 2016 v vzponu, infrastruktura \u2013 tako na strani potro\u0161ni\u0161kih naprav kot na strani poslovnih orodij \u2013 pa je zdaj dovolj zrela, da podpira resno marketin\u0161ko in operativno uporabo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-actually-using-qr-codes-in-2024-and-beyond\">Kdo dejansko uporablja QR kode v letu 2024 in pozneje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vpra\u0161anje ni v tem, ali ljudje skenirajo QR kode \u2013 o\u010ditno jih. Bolj uporabno vpra\u0161anje je: kaj skenirajo in zakaj je to pomembno za va\u0161e podjetje?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glede na podatke raziskave med ameri\u0161kimi potro\u0161niki so najpogosteje porabljeni primeri uporabe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Izvajanje pla\u010dil<\/strong> \u2013 Brezkontaktno pla\u010devanje prek QR je postalo standard v mnogih maloprodajnih in gostinskih okoljih.<\/li>\n\n\n\n<li><strong>Preverjanje informacij o \u017eivilih in pija\u010dah<\/strong> \u2013 Preglednost sestavin, podrobnosti o izvoru in promocijske vsebine<\/li>\n\n\n\n<li><strong>Meniji restavracij<\/strong> \u2013 57 % ameri\u0161kih potro\u0161nikov je leta 2025 poro\u010dalo, da so v zadnjem mesecu skenirali QR kodo v restavraciji.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg vedenja potro\u0161nikov je enako prepri\u010dljiva tudi poslovna plat. V raziskavi iz leta 2025 je 98 % podjetij, ki uporabljajo QR kode, izjavilo, da so imele pozitiven vpliv na tr\u017eenje, 95 % pa jih je dejalo, da jim QR kode pomagajo zbirati lastne podatke o strankah \u2013 kar je pomembna prednost, saj sledenje tretjih oseb postaja manj zanesljivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultati iz resni\u010dnega sveta to potrjujejo. Nagradna igra Capri Sun, ki je uporabljala QR kode na embala\u017ei izdelkov, je ustvarila ve\u010d kot 579.000 ogledov pristajalnih strani in ve\u010d kot 28.000 prijav. Velika hotelska veriga je poro\u010dala o prihranku 150.000 $ pri stro\u0161kih tiskanja z zamenjavo fizi\u010dnih menijev in letakov z digitalnimi razli\u010dicami, ki temeljijo na QR kodah.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-useful-qr-code-types-for-businesses\">Najbolj uporabne vrste QR kod za podjetja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na voljo je ve\u010d kot ducat vrst QR kod, vendar jih nekaj predstavlja ve\u010dino poslovnih primerov uporabe. Razumevanje, katera vrsta ustreza va\u0161emu cilju, prihrani \u010das in prinese bolj\u0161e rezultate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kode za URL\/povezave<\/strong> so najpogostej\u0161e. Skenerje usmerijo na kateri koli spletni naslov \u2013 stran izdelka, pristajalno stran, dru\u017eabni profil ali nalo\u017eeno datoteko. \u010ce izvajate kampanjo in \u017eelite prilagodljivost, <a href=\"https:\/\/pageloot.com\/sl\/link-qr-code-generator\/\">dinami\u010dna QR koda za povezavo<\/a> vam omogo\u010da, da spremenite destinacijo po tiskanju, ne da bi ustvarili novo kodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kode PDF<\/strong> vam omogo\u010dajo, da dokument prilo\u017eite neposredno kodi \u2013 bro\u0161ure, navodila za uporabo, menije ali kataloge. Za razliko od povezovanja z datoteko v oblaku, gostovanje PDF-ja prek platforme QR ohranja vsebino stabilno in dostopno, ne da bi bila odvisna od storitev tretjih oseb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kode vCard<\/strong> delujejo kot digitalne vizitke. Ko jih skenirate, potisnejo kontaktne podatke neposredno v telefon uporabnika, kar odpravlja ro\u010dni vnos podatkov. V profesionalnih okoljih je to merljivo hitreje in natan\u010dneje kot izmenjava papirnatih vizitk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kode za e-po\u0161to<\/strong> ob skeniranju vnaprej izpolnijo e-po\u0161tno sporo\u010dilo, naslovljeno na vas, kar zmanj\u0161uje trenje med nekom, ki vas namerava kontaktirati, in dejanskim dejanjem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wi-Fi QR kode<\/strong> samodejno delijo poverilnice omre\u017eja ob skeniranju. Namesto ustnega deljenja gesla ali na natisnjeni kartici se gostje takoj pove\u017eejo \u2013 majhna izbolj\u0161ava izku\u0161nje, ki se nabira v gostinstvu, pisarni\u0161kih in maloprodajnih okoljih.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Oglejte si, kaj je mogo\u010de z dinami\u010dnimi QR kodami<\/strong> \u017delite ustvariti kode, ki jih je mogo\u010de posodobiti po tiskanju in slediti v realnem \u010dasu? Razi\u0161\u010dite <a href=\"https:\/\/pageloot.com\/sl\/dynamic-qr-code-generator\/\">QR generator za dinami\u010dne QR kode<\/a> za izdelavo prilagodljivih, merljivih QR kod za vsak primer uporabe.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-why-the-distinction-matters\">Stati\u010dne proti dinami\u010dnim: Zakaj je razlika pomembna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vse QR kode se ne obna\u0161ajo enako. <strong>Stati\u010dne kode QR<\/strong> kodirajo informacije neposredno v vzorec \u2013 ko so ustvarjene, je destinacija fiksna. Primerne so za trajne informacije, kot je geslo za Wi-Fi, ki se nikoli ne spremeni, ali preprost URL, ki ga nikoli ne boste potrebovali posodobiti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinami\u010dne kode QR<\/strong> delujejo druga\u010de. Kodirajo kratek preusmeritveni URL, dejansko destinacijo pa je mogo\u010de kadar koli posodobiti, ne da bi ustvarili ali ponovno natisnili novo kodo. Ta prilagodljivost je sama po sebi dragocena v marketin\u0161kih kontekstih, vendar je ve\u010dja prednost sledenje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z dinami\u010dno kodo lahko spremljate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skupno \u0161tevilo skeniranj in \u0161tevilo edinstvenih skeniranj<\/li>\n\n\n\n<li>Geografska lokacija skeniranj<\/li>\n\n\n\n<li>Vrsta naprave in operacijski sistem<\/li>\n\n\n\n<li>\u010cas in datum vsakega skeniranja<\/li>\n\n\n\n<li>Pogostost skeniranja v obdobju kampanje<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ti podatki vam omogo\u010dajo merjenje, katere umestitve delujejo, katere ne in kam usmeriti prihodnja prizadevanja. Ve\u010d o delovanju sledenja lahko izveste na Pagelootovem <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/tracking-qr-codes\/\">vodniku za sledenje in analitiko QR kod<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za vsako kampanjo, kjer tiskate materiale v velikih koli\u010dinah \u2013 embala\u017ea, signalizacija, direktna po\u0161ta \u2013 so dinami\u010dne QR kode prakti\u010dna izbira. \u010ce se destinacija spremeni ali se kampanja razvije, posodobite povezavo namesto da ponovno natisnete vse. <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">Oba pristopa lahko podrobno primerjate na<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-qr-codes-work-effectively\">Kako u\u010dinkovito uporabljati QR kode<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ustvarjanje QR kode je preprosto. Da bi dejansko delovala, je potrebnih nekaj premi\u0161ljenih odlo\u010ditev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oblikujte za skeniranje.<\/strong> Uporabite temno ospredje na svetlem ozadju \u2013 nikoli ne obrnite tega. Izogibajte se prenatrpanim ozadjem ali okrasnim elementom, ki zmanj\u0161ujejo kontrast. \u010ce dodajate logotip, uporabite vi\u0161jo raven popravljanja napak (Q ali H), da nadomestite prekrite module.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prilagodite velikost razdalji skeniranja.<\/strong> Prakti\u010dni minimum je pribli\u017eno 0,8 \u00d7 0,8 palca (2 \u00d7 2 cm) za materiale, skenirane od blizu. Za plakate ali oznake sorazmerno pove\u010dajte velikost \u2013 pribli\u017eno 1 cm kode na 10 cm pri\u010dakovane razdalje skeniranja. Plakat, gledan z razdalje 20 palcev, naj bo velik vsaj 2 \u00d7 2 palca. Podrobna tehni\u010dna navodila najdete v <a href=\"https:\/\/pageloot.com\/sl\/blog\/qr-code-usability-best-practices\/\">\u010dlanku o najbolj\u0161ih praksah uporabe QR kod<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Postavite jo tja, kjer jo ljudje lahko naravno skenirajo.<\/strong> Spredaj in na sredini na tiskanih materialih, v vi\u0161ini o\u010di na plakatih, stran od gub in robov ter nikoli na mestu brez zanesljivega mobilnega signala. Postavitev, ki zahteva nerodno fizi\u010dno zvijanje, bo opazno zmanj\u0161ala \u0161tevilo skeniranj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napi\u0161ite jasen poziv k dejanju.<\/strong> \u201cSkenirajte za ogled menija\u201d, \u201cSkenirajte za popust\u201d ali \u201cSkenirajte za ve\u010d informacij\u201d \u2013 vse to deluje bolje kot QR koda brez pojasnila. Postavite poziv k dejanju neposredno nad ali pod kodo in se prepri\u010dajte, da se navodilo ujema s tem, kar uporabnik dejansko prejme ob skeniranju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimizirajte cilj za mobilne naprave.<\/strong> Povezana vsebina naj se hitro nalo\u017ei, se \u010disto prika\u017ee na majhnem zaslonu in dostavi to\u010dno tisto, kar je obljubljal poziv k dejanju. Po\u0161iljanje nekoga na va\u0161o doma\u010do stran, ko koda pravi \u201cskenirajte za meni\u201d, je hiter na\u010din, da izgubite anga\u017eiranost, ki ste jo pravkar pridobili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preizkusite pred objavo.<\/strong> Skenirajte kodo na ve\u010d napravah, v razli\u010dnih svetlobnih pogojih, na predvideni razdalji gledanja in na dejanskih tiskanih materialih. Preverite, ali povezava deluje. Redno jo preverjajte med kampanjo, da potrdite, da cilj ostaja aktiven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za podrobnej\u0161i vpogled v u\u010dinkovito oblikovanje kampanj, glejte <a href=\"https:\/\/pageloot.com\/sl\/blog\/best-qr-code-campaigns-ads\/\">vodnik po najbolj\u0161ih kampanjah s QR kodami<\/a> in <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/how-to-use-qr-codes\/\">stran kako uporabljati QR kode<\/a> ponudite prakti\u010dne primere iz razli\u010dnih industrij.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-fit-in-your-marketing-strategy\">Kam se QR kode prilegajo v va\u0161o marketin\u0161ko strategijo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kode re\u0161ujejo specifi\u010den in vztrajen problem: vrzel med fizi\u010dnimi materiali in digitalnimi izku\u0161njami. Letak, paket, vizitka ali izlo\u017ebeno okno lahko vsebujejo le omejeno koli\u010dino informacij \u2013 vendar QR koda spremeni katero koli od teh povr\u0161in v prehod do neomejene digitalne vsebine.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-to-digital-84c498-618265c71d38.webp\" alt=\"Tisk povezuje digitalno\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trgovci na drobno uporabljajo kode na policah, ra\u010dunih in oknih za povezovanje fizi\u010dnih prikazov s ciljnimi stranmi kampanj, programi zvestobe in anga\u017eiranjem po nakupu. Podatki o skeniranju razkrivajo, katere postavitve vzbudijo najve\u010d zanimanja, kar omogo\u010da nenehno optimizacijo. Industrijsko specifi\u010dne aplikacije lahko raziskujete na <a href=\"https:\/\/pageloot.com\/sl\/industry\/\">strani re\u0161itve QR kod po panogah<\/a> ali preglejte specifi\u010dne mo\u017enosti funkcij na <a href=\"https:\/\/pageloot.com\/sl\/feature\/\">strani funkcij<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za tr\u017enike posebej, QR kode slu\u017eijo kot orodje za zbiranje podatkov prve stranke. Vsako skeniranje ustvari podatkovno to\u010dko. Zdru\u017eite te podatke v kampanji in dobili boste vedenjske podatke \u2013 kdaj, kje in kako pogosto se ljudje anga\u017eirajo z va\u0161imi fizi\u010dnimi materiali \u2013 brez zana\u0161anja na pi\u0161kotke ali platforme tretjih oseb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vpra\u0161anje <a href=\"https:\/\/pageloot.com\/sl\/qr-code-marketing\/why-use-qr-codes\/\">pregled tr\u017eenja s QR kodami<\/a> podrobneje pokriva strate\u0161ki primer, in <a href=\"https:\/\/pageloot.com\/sl\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">vodnik za povezovanje tiskovnega in digitalnega marketinga<\/a> prikazuje, kako so specifi\u010dne kampanje uporabljale QR kode za merljivo premostitev obeh kanalov.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Za\u010dnite spremljati uspe\u0161nost va\u0161ih QR kod<\/strong> Natan\u010dno si oglejte, kdaj, kje in kako pogosto se skenirajo va\u0161e kode. The <a href=\"https:\/\/pageloot.com\/sl\/dynamic-qr-code-generator\/\">QR generator za dinami\u010dne QR kode<\/a> vklju\u010duje celotno analiti\u010dno nadzorno plo\u0161\u010do, tako da lahko merite, kaj deluje, in posodabljate svojo vsebino brez ponovnega tiskanja. QR kode so prakti\u010dno, merljivo orodje z dokazano sprejetostjo in resni\u010dnimi poslovnimi aplikacijami. Vpra\u0161anje ni, ali delujejo \u2013 temve\u010d ali jih uporabljate na na\u010din, ki zajema podatke in anga\u017eiranost, ki jih lahko ustvarijo. Za\u010dnite z jasnim primerom uporabe, izberite pravi tip kode in poskrbite, da bo izku\u0161nja na drugi strani skeniranja vredna dotika.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Pogosta vpra\u0161anja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-78a8968d8f16\"><strong class=\"schema-faq-question\">So QR kode \u0161e vedno relevantne leta 2025?<\/strong> <p class=\"schema-faq-answer\">Da. Samo v ZDA je leta 2025 89 milijonov ljudi skeniralo kodo QR, in to \u0161tevilo naj bi leta 2026 preseglo 100 milijonov. Sprejetje raste po vsem svetu, in kode QR se \u0161iroko uporabljajo v maloprodaji, gostinstvu, prehrani in pija\u010di, dogodkih in marketin\u0161kih kampanjah.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-53ff68709ed4\"><strong class=\"schema-faq-question\">Kak\u0161na je razlika med stati\u010dno in dinami\u010dno QR kodo?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dna QR koda ima fiksno destinacijo, ki je ni mogo\u010de spremeniti po ustvarjanju. Dinami\u010dna QR koda uporablja preusmeritveni URL, ki ga je mogo\u010de kadar koli posodobiti brez ponovnega tiskanja kode. Dinami\u010dne kode podpirajo tudi sledenje skeniranj, kar vam daje podatke o tem, kdaj, kje in kako pogosto je bila va\u0161a koda skenirana.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-d76d744064f7\"><strong class=\"schema-faq-question\">Kako zagotovim, da se moja QR koda dejansko skenira?<\/strong> <p class=\"schema-faq-answer\">Uporabite visok kontrast (temno na svetlem), kodo ustrezno velikostno prilagodite razdalji skeniranja, jo postavite tja, kjer jo uporabniki lahko udobno dose\u017eejo, in vedno vklju\u010dite jasno poziv k dejanju, ki pojasnjuje, kaj bodo dobili ob skeniranju. Kodo preizkusite na ve\u010d napravah, preden razdelite tiskane materiale.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kode so bolj aktivne kot kdaj koli prej z 89 milijoni uporabnikov v ZDA leta 2025. Razi\u0161\u010dite najnovej\u0161e podatke, svetovne trende sprejemanja in kako jih uporabiti za va\u0161e podjetje.<\/p>","protected":false},"author":17,"featured_media":54409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is QR Code Dead in 2024? Who is using QR Codes?<\/title>\n<meta name=\"description\" content=\"Learn why QR Codes are dead in 2024. 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S svojim ve\u010d kot petletnim strokovnim znanjem in izku\u0161njami na podro\u010dju kod QR je Siim postal strokovnjak na tem podro\u010dju. Pomembno prispeva k izkori\u0161\u010danju tehnologije QR za poenostavitev in pove\u010danje digitalnih interakcij. Njegova pot pa se ni za\u010dela \u0161ele tukaj. Siim ima obse\u017eno digitalno ozadje z ve\u010d kot 10 leti trdnih izku\u0161enj v sektorju programske opreme kot storitve (SaaS), kar pri\u010da o njegovem poglobljenem znanju na podro\u010dju digitalnih re\u0161itev.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","position":1,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","name":"So QR kode \u0161e vedno relevantne leta 2025?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","position":2,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","name":"Kak\u0161na je razlika med stati\u010dno in dinami\u010dno QR kodo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.","inLanguage":"sl"},"inLanguage":"sl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","position":3,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","name":"Kako zagotovim, da se moja QR koda dejansko skenira?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.","inLanguage":"sl"},"inLanguage":"sl"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/posts\/12356\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/media\/54409"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sl\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}