{"id":47123,"date":"2025-09-23T02:19:38","date_gmt":"2025-09-23T02:19:38","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/"},"modified":"2026-06-10T08:17:13","modified_gmt":"2026-06-10T08:17:13","slug":"how-retailers-use-geotargeted-qr-codes-for-black-friday","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sk\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/","title":{"rendered":"Ako maloobchodn\u00edci vyu\u017e\u00edvaj\u00fa geograficky cielen\u00e9 QR k\u00f3dy na Black Friday"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dost\u00e1vaj\u00fa sa va\u0161e akcie na \u010cierny piatok k spr\u00e1vnym nakupuj\u00facim v spr\u00e1vnom momente \u2013 alebo sa str\u00e1caj\u00fa v hluku? Generick\u00e9 kampane maj\u00fa probl\u00e9m s konverziou, ke\u010f 57 % nakupuj\u00facich tvrd\u00ed, \u017ee maloobchodn\u00e9 ponuky st\u00e1le p\u00f4sobia genericky, aj ke\u010f zna\u010dky tvrdia, \u017ee ich personalizuj\u00fa. Geograficky cielen\u00e9 QR k\u00f3dy to rie\u0161ia doru\u010dovan\u00edm pon\u00fak \u0161pecifick\u00fdch pre dan\u00fa lokalitu, prepojen\u00edm fyzick\u00e9ho zna\u010denia s digit\u00e1lnym obsahom a poskytovan\u00edm \u00fadajov v re\u00e1lnom \u010dase, na z\u00e1klade ktor\u00fdch m\u00f4\u017eete kona\u0165 po\u010das cel\u00e9ho n\u00e1kupn\u00e9ho v\u00edkendu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co vlastne robia geograficky cielen\u00e9 QR k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Geograficky cielen\u00fd QR k\u00f3d neposiela ka\u017ed\u00e9ho skenera na rovnak\u00fa vstupn\u00fa str\u00e1nku. Vyu\u017e\u00edva polohu skenera \u2013 ur\u010den\u00fa prostredn\u00edctvom IP adresy alebo GPS \u2013 na doru\u010denie obsahu, ktor\u00fd zodpoved\u00e1 ich polohe. Nakupuj\u00faci pred va\u0161\u00edm obchodom v Chicagu vid\u00ed invent\u00e1r a ponuky pre t\u00fato lokalitu. Nakupuj\u00faci v bl\u00edzkosti va\u0161ej pr\u00edmestskej pobo\u010dky v Milwaukee vid\u00ed nie\u010do in\u00e9, aj ke\u010f skenuje rovnako vyzeraj\u00faci k\u00f3d na plag\u00e1te.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/geotargeted-qr-flow-e4479a-f1c8e67f9c54.webp\" alt=\"Tok geocielen\u00e9ho QR k\u00f3du\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Funguje to, preto\u017ee <a href=\"https:\/\/pageloot.com\/sk\/dynamic-qr-code-generator\/\">dynamick\u00e9 QR k\u00f3dy<\/a> smeruje skeny cez presmerovaciu vrstvu predt\u00fdm, ako doru\u010d\u00ed kone\u010dn\u00fa destin\u00e1ciu. Tento krok presmerovania umo\u017e\u0148uje sledovanie, aktualiz\u00e1cie obsahu a logiku zalo\u017een\u00fa na polohe \u2013 ni\u010d z toho nie je mo\u017en\u00e9 so statick\u00fdmi QR k\u00f3dmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktick\u00fd rozdiel je d\u00f4le\u017eit\u00fd po\u010das \u010cierneho piatku, ke\u010f sa z\u00e1soby menia ka\u017ed\u00fa hodinu, ponuky sa musia meni\u0165 do popoludnia a spr\u00e1vanie z\u00e1kazn\u00edkov sa v\u00fdrazne l\u00ed\u0161i v z\u00e1vislosti od \u0161tvrte a obchodu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ako geograficky cielen\u00e9 QR k\u00f3dy podporuj\u00fa lok\u00e1lnu anga\u017eovanos\u0165<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00edpady pou\u017eitia \u0161pecifick\u00e9 pre lokalitu pre \u010cierny piatok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maloobchodn\u00edci nasadzuj\u00fa geograficky cielen\u00e9 QR k\u00f3dy v nieko\u013ek\u00fdch vysoko \u00fa\u010dinn\u00fdch scen\u00e1roch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propag\u00e1cie \u0161pecifick\u00e9 pre obchod<\/strong> \u2013 Pobo\u010dka v centre mesta pon\u00faka 30 % z\u013eavu na elektroniku, zatia\u013e \u010do pr\u00edmestsk\u00e1 pobo\u010dka m\u00e1 akciu \u201ek\u00fap jeden, druh\u00fd zadarmo\u201c na dom\u00e1ce potreby. Rovnak\u00e1 kampa\u0148, r\u00f4zne vstupn\u00e9 str\u00e1nky na z\u00e1klade bl\u00edzkosti.<\/li>\n<li><strong>Aktualiz\u00e1cie z\u00e1sob v re\u00e1lnom \u010dase<\/strong> \u2013 Ke\u010f sa popul\u00e1rny tovar vypred\u00e1, QR k\u00f3d automaticky presmeruje nakupuj\u00facich do bl\u00edzkeho obchodu so z\u00e1sobami alebo navrhne porovnate\u013en\u00fa alternat\u00edvu, \u010d\u00edm sa zni\u017euje frustr\u00e1cia z\u00e1kazn\u00edkov.<\/li>\n<li><strong>Integr\u00e1cia bezkontaktn\u00fdch platieb<\/strong> \u2013 Nakupuj\u00faci skenuj\u00fa, aby dokon\u010dili n\u00e1kupy priamo zo svojich telef\u00f3nov, \u010do je obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e9 pre pop-up obchody alebo vonkaj\u0161ie podujatia \u010cierneho piatku, kde nie s\u00fa k dispoz\u00edcii tradi\u010dn\u00e9 platobn\u00e9 termin\u00e1ly.<\/li>\n<li><strong>Spr\u00e1va virtu\u00e1lneho radu<\/strong> \u2013 K\u00f3dy \u0161pecifick\u00e9 pre dan\u00fa lokalitu umo\u017e\u0148uj\u00fa z\u00e1kazn\u00edkom pripoji\u0165 sa k digit\u00e1lnym \u010dakac\u00edm listin\u00e1m, skontrolova\u0165 odhadovan\u00e9 \u010dakacie doby alebo odomkn\u00fa\u0165 ponuky pre skor\u00fdch vt\u00e1kov bez vytv\u00e1rania fyzick\u00e9ho pre\u0165a\u017eenia.<\/li>\n<li><strong>Akcie zladen\u00e9 so z\u00e1sobami<\/strong> \u2013 Severn\u00e9 lokality pon\u00fakaj\u00fa zimn\u00e9 vrchn\u00e9 oble\u010denie, zatia\u013e \u010do obchody v teplej\u0161\u00edch klimatick\u00fdch podmienkach zd\u00f4raz\u0148uj\u00fa in\u00e9 kateg\u00f3rie, \u010d\u00edm zos\u00fala\u010fuj\u00fa akcie s t\u00fdm, \u010do je skuto\u010dne na pultoch.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kam umiestni\u0165 QR k\u00f3dy pre maxim\u00e1lny dosah<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Umiestnenie ur\u010duje, \u010di sa va\u0161e k\u00f3dy naskenuj\u00fa. <a href=\"https:\/\/pageloot.com\/sk\/blog\/top-qr-code-placements-for-retail-stores\/\">Strategick\u00e9 umiestnenie QR k\u00f3dov v maloobchode<\/a> za\u010d\u00edna pochopen\u00edm, kam prirodzene smeruje pozornos\u0165 nakupuj\u00facich:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00fdklady a vstupn\u00e9 displeje<\/strong> \u2013 Zaujmite okoloid\u00facich sk\u00f4r, ako sa rozhodn\u00fa vst\u00fapi\u0165. Jasn\u00e1 v\u00fdzva na akciu (CTA) ako \u201cNaskenujte pre dne\u0161n\u00e9 ponuky\u201d im d\u00e1va d\u00f4vod zastavi\u0165 sa.<\/li>\n<li><strong>Verejn\u00e9 miesta s vysokou frekvenciou<\/strong> \u2013 Autobusov\u00e9 zast\u00e1vky, vchody do n\u00e1kupn\u00fdch centier a parkovacie \u0161trukt\u00fary v bl\u00edzkosti va\u0161ich prev\u00e1dzok umiestnia va\u0161u akciu pred \u013eud\u00ed, ktor\u00ed sa u\u017e v oblasti nach\u00e1dzaj\u00fa.<\/li>\n<li><strong>Produktov\u00e9 displeje v obchode a \u0161t\u00edtky na policiach<\/strong> \u2013 Naskenovanie \u0161t\u00edtku m\u00f4\u017ee odhali\u0165 z\u00e1kazn\u00edcke recenzie, odpor\u00fa\u010dania bal\u00edkov alebo \u010dasovo obmedzen\u00e9 z\u013eavy \u0161pecifick\u00e9 pre z\u00e1soby dan\u00e9ho obchodu.<\/li>\n<li><strong>Plag\u00e1ty a let\u00e1ky<\/strong> - <a href=\"https:\/\/pageloot.com\/sk\/qr-codes-on\/posters\/\">QR k\u00f3dy na plag\u00e1toch<\/a> sp\u00e1jaj\u00fa tla\u010den\u00e9 materi\u00e1ly s dynamick\u00fdm digit\u00e1lnym obsahom, \u010do v\u00e1m umo\u017e\u0148uje aktualizova\u0165 ponuku bez op\u00e4tovnej tla\u010de plag\u00e1tu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualiz\u00e1cia obsahu QR k\u00f3du po\u010das d\u0148a e\u0161te viac zosil\u0148uje v\u00fdsledky. Rann\u00ed doch\u00e1dzaj\u00faci m\u00f4\u017eu vidie\u0165 akciu na ra\u0148ajky z ne\u010falekej kaviarne; ve\u010dern\u00ed nakupuj\u00faci vidia ponuky pred\u013a\u017een\u00fdch hod\u00edn alebo upozornenia na posledn\u00fa \u0161ancu na z\u00e1soby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personaliz\u00e1cia pon\u00fak pomocou dynamick\u00fdch QR k\u00f3dov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Najefekt\u00edvnej\u0161ie geocielen\u00e9 kampane sa spoliehaj\u00fa na <a href=\"https:\/\/pageloot.com\/sk\/dynamic-qr-code-generator\/\">dynamick\u00e9 QR k\u00f3dy<\/a> preto\u017ee v\u00e1m umo\u017e\u0148uj\u00fa meni\u0165 cie\u013eov\u00fd obsah bez tla\u010de nov\u00fdch materi\u00e1lov. T\u00e1to flexibilita je nevyhnutn\u00e1 po\u010das \u010cierneho piatku, ke\u010f sa podmienky menia r\u00fdchlej\u0161ie, ne\u017e s nimi dok\u00e1\u017ee dr\u017ea\u0165 krok ak\u00e1ko\u013evek tla\u010dov\u00e1 kampa\u0148.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personaliz\u00e1cia na z\u00e1klade po\u010dasia je jedn\u00fdm z pr\u00edkladov: predajca by mohol propagova\u0165 da\u017e\u010fov\u00e9 oble\u010denie v Seattli a z\u00e1hradn\u00fd n\u00e1bytok vo Phoenixe z rovnakej z\u00e1kladnej kampane, dynamicky aktualizovanej na z\u00e1klade miestnych podmienok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy sa tie\u017e integruj\u00fa so syst\u00e9mami riadenia z\u00e1sob. Ak sa z\u00e1soby zn\u00ed\u017eia, k\u00f3d automaticky presmeruje na alternat\u00edvy alebo dostupnos\u0165 v bl\u00edzkom obchode. A preto\u017ee ka\u017ed\u00e9 skenovanie generuje d\u00e1ta, z\u00edskate preh\u013ead o polohe, okn\u00e1ch \u0161pi\u010dkovej anga\u017eovanosti a metrik\u00e1ch v\u00fdkonnosti ponuky, na ktor\u00e9 m\u00f4\u017eete reagova\u0165 v ten ist\u00fd de\u0148.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Sledujte ka\u017ed\u00e9 skenovanie v re\u00e1lnom \u010dase<\/strong> Zistite presne, kde sa skenuj\u00fa va\u0161e QR k\u00f3dy na \u010cierny piatok, ktor\u00e9 ponuky konvertuj\u00fa a kedy dosahuje anga\u017eovanos\u0165 vrchol. Pou\u017eite <a href=\"https:\/\/pageloot.com\/sk\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d gener\u00e1tor<\/a> na vytvorenie sledovate\u013en\u00fdch, aktualizovate\u013en\u00fdch k\u00f3dov s kompletn\u00fdm analytick\u00fdm panelom.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Nastavenie geocielen\u00fdch QR k\u00f3dov pre kampane na \u010cierny piatok<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vytv\u00e1ranie zna\u010dkov\u00fdch QR k\u00f3dov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010das \u010cierneho piatku s\u00fa nakupuj\u00faci bombardovan\u00ed akciami zo v\u0161etk\u00fdch str\u00e1n. Zna\u010dkov\u00e9 QR k\u00f3dy \u2013 tie, ktor\u00e9 zah\u0155\u0148aj\u00fa va\u0161e logo, farebn\u00fa paletu \u010cierneho piatku a sez\u00f3nny dizajn \u2013 vynikn\u00fa a signalizuj\u00fa legitimitu. Rozpoznate\u013en\u00fd k\u00f3d je pravdepodobnej\u0161ie naskenovan\u00fd ako generick\u00fd \u010diernobiely \u0161tvorec bez kontextu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/black-friday-storefront-f4cb65-c42bdb131737.webp\" alt=\"Nakupuj\u00faci skenuj\u00fa plag\u00e1t obchodu\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvorte hlavn\u00fa \u0161abl\u00f3nu, ktor\u00e1 odr\u00e1\u017ea va\u0161u t\u00e9mu \u010cierneho piatku, a potom prisp\u00f4sobte cie\u013eov\u00fd obsah pre ka\u017ed\u00fa lokalitu obchodu. T\u00fdm sa zachov\u00e1 konzistentn\u00e1 vizu\u00e1lna identita, pri\u010dom ka\u017ed\u00fd k\u00f3d m\u00f4\u017ee sl\u00fa\u017ei\u0165 in\u00e9mu publiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pred tla\u010dou otestujte svoje k\u00f3dy vo v\u0161etk\u00fdch ve\u013ekostiach, ktor\u00e9 pl\u00e1nujete pou\u017ei\u0165 \u2013 \u0161t\u00edtky produktov, n\u00e1lepky na okn\u00e1, plag\u00e1ty a let\u00e1ky predstavuj\u00fa r\u00f4zne podmienky skenovania. K\u00f3d, ktor\u00fd funguje na plag\u00e1te, sa nemus\u00ed \u010disto naskenova\u0165, ke\u010f sa zmen\u0161\u00ed na \u0161t\u00edtok na poli\u010dke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sledovanie v\u00fdkonu pomocou anal\u00fdzy QR k\u00f3dov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Akon\u00e1hle s\u00fa va\u0161e k\u00f3dy akt\u00edvne, <a href=\"https:\/\/pageloot.com\/sk\/qr-code-marketing\/tracking-qr-codes\/\">sledovaniu skenov QR k\u00f3dov a anal\u00fdze<\/a> je to, \u010do odde\u013euje kampa\u0148 zalo\u017een\u00fa na d\u00e1tach od h\u00e1dania. K\u013e\u00fa\u010dov\u00e9 metriky, ktor\u00e9 treba sledova\u0165 po\u010das \u010cierneho piatku, zah\u0155\u0148aj\u00fa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objem skenov pod\u013ea lokality<\/strong> \u2013 Ktor\u00e9 obchody generuj\u00fa najv\u00e4\u010d\u0161iu anga\u017eovanos\u0165? Ktor\u00e9 umiestnenia maj\u00fa slab\u00fd v\u00fdkon?<\/li>\n<li><strong>\u010casovanie skenovania<\/strong> \u2013 Spr\u00e1vaj\u00fa sa rann\u00ed nakupuj\u00faci inak ako ve\u010dern\u00ed nakupuj\u00faci? Zhoduj\u00fa sa vrcholy anga\u017eovanosti s va\u0161imi propaga\u010dn\u00fdmi obdobiami?<\/li>\n<li><strong>Miera konverzie pod\u013ea regi\u00f3nu<\/strong> - <a href=\"https:\/\/pageloot.com\/sk\/blog\/track-qr-code-campaigns-by-region\/\">Anal\u00fdza zalo\u017een\u00e1 na polohe<\/a> odhal\u00ed, \u010di sa konkr\u00e9tny regi\u00f3n alebo obchod konvertuje lep\u0161ie, tak\u017ee m\u00f4\u017eete replikova\u0165 to, \u010do funguje.<\/li>\n<li><strong>Pokles na ceste z\u00e1kazn\u00edka<\/strong> \u2013 Kde odch\u00e1dzaj\u00fa nakupuj\u00faci po skenovan\u00ed? Ak je objem skenov vysok\u00fd, ale konverzie s\u00fa n\u00edzke, probl\u00e9mom m\u00f4\u017ee by\u0165 vstupn\u00e1 str\u00e1nka \u2013 nie k\u00f3d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017eete tie\u017e prida\u0165 <a href=\"https:\/\/pageloot.com\/sk\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">parametrov UTM<\/a> do cie\u013eov\u00fdch URL adries va\u0161ich QR k\u00f3dov, aby ste priamo posielali \u00fadaje o skenovan\u00ed do Google Analytics 4, \u010do v\u00e1m poskytne jednotn\u00fd poh\u013ead na to, ako offline interakcie s QR k\u00f3dmi prispievaj\u00fa k v\u00e1\u0161mu \u0161ir\u0161iemu reportingu kampan\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B testovanie a automatiz\u00e1cia pre Black Friday<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 QR k\u00f3dy otv\u00e1raj\u00fa dvere A\/B testovaniu v re\u00e1lnom \u010dase \u2013 nie\u010do, \u010do je pri statick\u00fdch k\u00f3doch nemo\u017en\u00e9. M\u00f4\u017eete testova\u0165 dve r\u00f4zne ponuky s\u00fa\u010dasne (25% z\u013eava na elektroniku vs. bal\u00edkov\u00e1 ponuka) spusten\u00edm samostatn\u00fdch k\u00f3dov v rovnakej oblasti a porovnan\u00edm mier konverzie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatiz\u00e1cia to pos\u00fava \u010falej:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prep\u00ednanie pon\u00fak na z\u00e1klade \u010dasu<\/strong> \u2013 Rann\u00e9 skeny zobrazuj\u00fa \u0161peci\u00e1lne ponuky pre rann\u00fdch vt\u00e1kov; ve\u010dern\u00e9 skeny propaguj\u00fa pred\u013a\u017een\u00e9 otv\u00e1racie hodiny alebo vyzdvihnutie na \u010fal\u0161\u00ed de\u0148.<\/li>\n<li><strong>Presmerovania sp\u00fa\u0161\u0165an\u00e9 invent\u00e1rom<\/strong> \u2013 Ke\u010f sa popul\u00e1rny tovar vypred\u00e1, k\u00f3d automaticky presmeruje nakupuj\u00facich na dostupn\u00e9 alternat\u00edvy.<\/li>\n<li><strong>N\u00e1sledn\u00e9 pracovn\u00e9 postupy<\/strong> \u2013 Nakupuj\u00faci, ktor\u00ed naskenuj\u00fa, ale nekonvertuj\u00fa, m\u00f4\u017eu by\u0165 zaraden\u00ed do e-mailovej sekvencie s n\u00e1slednou ponukou, zatia\u013e \u010do t\u00ed, ktor\u00ed konvertuj\u00fa, dostan\u00fa pozv\u00e1nky do vernostn\u00e9ho programu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bezpe\u010dnos\u0165 a s\u00falad pre geograficky cielen\u00e9 QR k\u00f3dy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Prevencia podvodov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podvody s QR k\u00f3dmi s\u00fa skuto\u010dn\u00fdm probl\u00e9mom, najm\u00e4 po\u010das n\u00e1kupn\u00fdch udalost\u00ed s vysokou n\u00e1v\u0161tevnos\u0165ou, ke\u010f dychtiv\u00ed nakupuj\u00faci skenuj\u00fa r\u00fdchlo bez preverenia zdroja. Zl\u00ed akt\u00e9ri vytv\u00e1raj\u00fa falo\u0161n\u00e9 k\u00f3dy, ktor\u00e9 presmeruj\u00fa pou\u017e\u00edvate\u013eov na phishingov\u00e9 str\u00e1nky alebo \u0161kodliv\u00fd softv\u00e9r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Br\u00e1\u0148te sa proti tomu pou\u017eit\u00edm <strong>zna\u010dkov\u00fdch, vlastn\u00fdch dom\u00e9n<\/strong> vo va\u0161ich URL adres\u00e1ch QR k\u00f3dov. Cie\u013e ako `yourbrand.com\/blackfriday` je vizu\u00e1lne overite\u013en\u00fd sp\u00f4sobom, ak\u00fdm n\u00e1hodn\u00fd re\u0165azec znakov nie je. Pageloot z tohto d\u00f4vodu podporuje zna\u010dkov\u00e9 dom\u00e9ny. Okrem toho pou\u017e\u00edvajte HTTPS pre v\u0161etky vstupn\u00e9 str\u00e1nky, aplikujte \u010dasov\u00fa a lokaliza\u010dn\u00fa valid\u00e1ciu na obmedzenie miesta a \u010dasu aktiv\u00e1cie k\u00f3dov a pravidelne testujte vstupn\u00e9 str\u00e1nky na zranite\u013enosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nariadenia o ochrane s\u00fakromia a d\u00f4vera spotrebite\u013eov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zber \u00fadajov o polohe v USA znamen\u00e1 navig\u00e1ciu v spleti povinnost\u00ed. Neexistuje \u017eiadny jednotn\u00fd feder\u00e1lny z\u00e1kon o ochrane s\u00fakromia, ktor\u00fd by upravoval geoloka\u010dn\u00e9 \u00fadaje v marketingu, tak\u017ee s\u00falad vych\u00e1dza zo sektorov\u00fdch feder\u00e1lnych pravidiel, \u0161t\u00e1tnych z\u00e1konov, ako je California Consumer Privacy Act (CCPA), a donucovac\u00edch opatren\u00ed FTC. FTC podnikla kroky proti spolo\u010dnostiam za zhroma\u017e\u010fovanie a zdie\u013eanie citliv\u00fdch \u00fadajov o polohe bez zmyslupln\u00e9ho s\u00fahlasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regul\u00e1tori a priemyseln\u00e9 usmernenia jasne uv\u00e1dzaj\u00fa, \u017ee jednorazov\u00e9 ozn\u00e1menie v mieste in\u0161tal\u00e1cie aplik\u00e1cie alebo skenovania k\u00f3du nie je dostato\u010dn\u00e9. S\u00fahlas s marketingom zalo\u017een\u00fdm na polohe mus\u00ed by\u0165 kladn\u00fd, \u0161pecifick\u00fd pre dan\u00e9 pou\u017eitie a udr\u017eiavan\u00fd po\u010das cel\u00e9ho \u017eivotn\u00e9ho cyklu \u00fadajov \u2013 nie pochovan\u00fd v aktualizovan\u00fdch z\u00e1sad\u00e1ch ochrany osobn\u00fdch \u00fadajov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktick\u00e9 kroky pre s\u00faladn\u00e9 geograficky cielen\u00e9 kampane:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vysvetlite, pre\u010do sa po\u017eaduje pr\u00edstup k polohe<\/strong> \u2013 Povedzte nakupuj\u00facim, \u017ee zdie\u013eanie ich polohy pom\u00e1ha zobrazova\u0165 tovar na sklade v najbli\u017e\u0161ej predajni. Jasnos\u0165 zvy\u0161uje mieru prihl\u00e1senia.<\/li>\n<li><strong>Pon\u00faknite alternat\u00edvu bez polohy<\/strong> \u2013 Nakupuj\u00faci, ktor\u00ed odmietnu zdie\u013eanie polohy, by mali st\u00e1le z\u00edska\u0165 hodnotu, ako s\u00fa v\u0161eobecn\u00e9 ponuky Black Friday alebo vyh\u013ead\u00e1va\u010d predajn\u00ed.<\/li>\n<li><strong>Zbierajte len to, \u010do potrebujete<\/strong> \u2013 \u00dadaje na \u00farovni mesta alebo PS\u010c \u010dasto adekv\u00e1tne sl\u00fa\u017eia cie\u013eom kampane bez potreby presn\u00fdch GPS s\u00faradn\u00edc.<\/li>\n<li><strong>Urobte svoje ozn\u00e1menie o ochrane osobn\u00fdch \u00fadajov \u013eahko n\u00e1jdite\u013en\u00fdm<\/strong> \u2013 Jasne uve\u010fte, ak\u00e9 \u00fadaje sa zbieraj\u00fa, ako dlho sa uchov\u00e1vaj\u00fa a ako sa m\u00f4\u017eu nakupuj\u00faci odhl\u00e1si\u0165.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00edpadov\u00e1 \u0161t\u00fadia: Geocielen\u00e9 QR k\u00f3dy pre \u00faspech Black Friday<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdzva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday 2024 bol pre region\u00e1lnych maloobchodn\u00edkov n\u00e1ro\u010dn\u00fdm prostred\u00edm. MidWest Electronics, re\u0165azec so 47 pobo\u010dkami v \u0161t\u00e1toch Illinois, Wisconsin a Michigan, viedol rozsiahle reklamn\u00e9 kampane, ktor\u00e9 nezoh\u013ead\u0148ovali individu\u00e1lny invent\u00e1r predajn\u00ed ani lok\u00e1lne profily z\u00e1kazn\u00edkov. Ke\u010f\u017ee 68% ich n\u00e1v\u0161tevnosti poch\u00e1dzalo od z\u00e1kazn\u00edkov do 15 m\u00ed\u013e od predajne, pr\u00edle\u017eitos\u0165 pre lokalizovan\u00fa anga\u017eovanos\u0165 bola jasn\u00e1 \u2013 ale ich kampane ju nevyu\u017e\u00edvali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rie\u0161enie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidWest Electronics sa spojil s Pageloot, aby spustil kampa\u0148 s geocielen\u00fdmi QR k\u00f3dmi pre Black Friday 2024. Za\u010diatkom novembra t\u00edm vygeneroval viac ako 200 unik\u00e1tnych dynamick\u00fdch QR k\u00f3dov \u2013 jeden pre ka\u017ed\u00fa predaj\u0148u a propaga\u010dn\u00fa kampa\u0148. Ka\u017ed\u00fd k\u00f3d smeroval skenerov na prisp\u00f4soben\u00fa vstupn\u00fa str\u00e1nku zobrazuj\u00facu lok\u00e1lny invent\u00e1r, odhadovan\u00e9 \u010dakacie doby a ponuky \u0161pecifick\u00e9 pre dan\u00fa predaj\u0148u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f3dy boli umiestnen\u00e9 na fyzick\u00fdch miestach s vysokou n\u00e1v\u0161tevnos\u0165ou: vchody do n\u00e1kupn\u00fdch centier, autobusov\u00e9 zast\u00e1vky, miestne kaviarne, let\u00e1ky a plag\u00e1ty. Analytick\u00fd panel Pageloot v re\u00e1lnom \u010dase poskytoval marketingov\u00e9mu t\u00edmu preh\u013ead o miere skenovania, geografickej anga\u017eovanosti a trendoch konverzi\u00ed po\u010das cel\u00e9ho v\u00edkendu, \u010do im umo\u017enilo prisp\u00f4sobova\u0165 ponuky pod\u013ea meniacich sa podmienok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kampa\u0148 vygenerovala celkovo 34 600 skenov a mieru konverzie 23%. Len Chicago North zaznamenalo 2 847 skenov; pr\u00edmestsk\u00e9 predajne sa pohybovali od 650 do 800 skenov ka\u017ed\u00e1. Spomedzi pou\u017e\u00edvate\u013eov, ktor\u00ed skenovali, 41% nav\u0161t\u00edvilo predaj\u0148u do dvoch hod\u00edn a 67% uskuto\u010dnilo n\u00e1kup do 24 hod\u00edn. Aktualiz\u00e1cie invent\u00e1ra v re\u00e1lnom \u010dase zn\u00ed\u017eili s\u0165a\u017enosti z\u00e1kazn\u00edkov na vypredan\u00e9 polo\u017eky o 78%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy odkazuj\u00face na e-commerce platformy pre vyzdvihnutie v predajni vygenerovali $127 000 dodato\u010dn\u00fdch pr\u00edjmov \u2013 \u010do predstavuje 34% n\u00e1rast konverzi\u00ed z online na offline v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Metrika<\/th>\n<th>Statick\u00e9 QR k\u00f3dy (2023)<\/th>\n<th>Dynamick\u00e9 QR k\u00f3dy (2024)<\/th>\n<th>Zmena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SKENY SPOLU<\/td>\n<td>18,200<\/td>\n<td>34,600<\/td>\n<td>+90%<\/td>\n<\/tr>\n<tr>\n<td>Konverzn\u00fd pomer<\/td>\n<td>14%<\/td>\n<td>23%<\/td>\n<td>+64%<\/td>\n<\/tr>\n<tr>\n<td>S\u0165a\u017enosti z\u00e1kazn\u00edkov<\/td>\n<td>156<\/td>\n<td>34<\/td>\n<td>\u221278%<\/td>\n<\/tr>\n<tr>\n<td>V\u00fdnos na k\u00f3d<\/td>\n<td>$340<\/td>\n<td>$580<\/td>\n<td>+71%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky potvrdili z\u00e1kladn\u00fa premisu: lokalizovan\u00e9 kampane v re\u00e1lnom \u010dase prekon\u00e1vaj\u00fa \u0161irok\u00fa statick\u00fa reklamu po\u010das Black Friday. MidWest Electronics teraz roz\u0161iruje tento pr\u00edstup na sez\u00f3nne kampane a vernostn\u00e9 programy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eitie geocielen\u00fdch QR k\u00f3dov tento Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday odme\u0148uje maloobchodn\u00edkov, ktor\u00ed dok\u00e1\u017eu doru\u010di\u0165 spr\u00e1vnu ponuku spr\u00e1vnemu z\u00e1kazn\u00edkovi v spr\u00e1vnom okamihu. Geocielen\u00e9 QR k\u00f3dy to umo\u017e\u0148uj\u00fa vo ve\u013ekom rozsahu \u2013 bez pretl\u00e1\u010dania materi\u00e1lov zaka\u017ed\u00fdm, ke\u010f sa zmen\u00ed ponuka alebo sa vypred\u00e1 tovar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1klady s\u00fa jednoduch\u00e9: pou\u017e\u00edvajte dynamick\u00e9 k\u00f3dy, aby ste mohli aktualizova\u0165 destin\u00e1cie v re\u00e1lnom \u010dase, umiestnite k\u00f3dy tam, kde sa u\u017e nach\u00e1dzaj\u00fa va\u0161i cie\u013eov\u00ed z\u00e1kazn\u00edci, vytvorte zna\u010dkov\u00e9 vstupn\u00e9 str\u00e1nky, ktor\u00e9 sa r\u00fdchlo na\u010d\u00edtaj\u00fa na mobiln\u00fdch zariadeniach, a sledujte v\u00fdkon pod\u013ea polohy, aby ste mohli presun\u00fa\u0165 zdroje tam, kde to funguje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre <a href=\"https:\/\/pageloot.com\/sk\/qr-codes-for\/retailers\/\">maloobchodn\u00e9 podniky<\/a> pl\u00e1nuj\u00face kampane Black Friday, kombin\u00e1cia <a href=\"https:\/\/pageloot.com\/sk\/coupon-qr-code-generator\/\">kup\u00f3nov\u00e9 QR k\u00f3dy<\/a> pre z\u013eavy viazan\u00e9 na konkr\u00e9tne miesto, <a href=\"https:\/\/pageloot.com\/sk\/google-maps-qr-code-generator\/\">QR k\u00f3dov Google Maps<\/a> pre smerovanie do obchodu a <a href=\"https:\/\/pageloot.com\/sk\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d gener\u00e1tor<\/a> pre spr\u00e1vu kampan\u00ed pokr\u00fdva cel\u00fa cestu z\u00e1kazn\u00edka od povedomia po n\u00e1v\u0161tevu obchodu.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Spustite svoju QR kampa\u0148 na Black Friday<\/strong> Vytvorte zna\u010dkov\u00e9, sledovate\u013en\u00e9 QR k\u00f3dy pre ka\u017ed\u00fa predaj\u0148u a aktualizujte ponuky v re\u00e1lnom \u010dase bez pretl\u00e1\u010dania. Presk\u00famajte Pageloot\u2019s <a href=\"https:\/\/pageloot.com\/sk\/feature\/\">Funkcie QR k\u00f3du<\/a> alebo za\u010dnite s 14-d\u0148ovou bezplatnou sk\u00fa\u0161obnou verziou \u2013 nie je potrebn\u00e1 kreditn\u00e1 karta.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-47ffba842c81\"><strong class=\"schema-faq-question\">Ako sa geocielen\u00e9 QR k\u00f3dy l\u00ed\u0161ia od \u0161tandardn\u00fdch QR k\u00f3dov?<\/strong> <p class=\"schema-faq-answer\">\u0160tandardn\u00e9 QR k\u00f3dy odkazuj\u00fa na pevn\u00fa URL adresu a neposkytuj\u00fa \u017eiadne \u00fadaje o sledovan\u00ed ani polohe. Geocielen\u00e9 QR k\u00f3dy pou\u017e\u00edvaj\u00fa technol\u00f3giu dynamick\u00e9ho presmerovania na doru\u010denie r\u00f4zneho obsahu na z\u00e1klade miesta p\u00f4vodu skenovania a zaznamen\u00e1vaj\u00fa \u00fadaje o polohe, \u010dase a zariaden\u00ed pre anal\u00fdzu kampane. Cie\u013eov\u00fd obsah m\u00f4\u017eete aktualizova\u0165 kedyko\u013evek bez generovania alebo tla\u010de nov\u00e9ho k\u00f3du.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-93df6e4636f8\"><strong class=\"schema-faq-question\">Ak\u00e9 \u00fadaje zbieraj\u00fa geocielen\u00e9 QR k\u00f3dy a ako by mali maloobchodn\u00edci zaobch\u00e1dza\u0165 so s\u00fakrom\u00edm?<\/strong> <p class=\"schema-faq-answer\">Dynamick\u00e9 QR k\u00f3dy m\u00f4\u017eu zbiera\u0165 po\u010det skenov, \u010das skenovania, typ zariadenia a geografick\u00fa polohu (cez IP adresu alebo GPS). Sledovanie zalo\u017een\u00e9 na IP je pribli\u017en\u00e9 a funguje bez s\u00fahlasu; sledovanie zalo\u017een\u00e9 na GPS je presn\u00e9, ale vy\u017eaduje v\u00fdslovn\u00fd s\u00fahlas pou\u017e\u00edvate\u013ea. Maloobchodn\u00edci v USA musia dodr\u017eiava\u0165 platn\u00e9 \u0161t\u00e1tne z\u00e1kony o ochrane s\u00fakromia, ako napr\u00edklad CCPA, z\u00edska\u0165 jasn\u00fd s\u00fahlas pre pou\u017eitie zalo\u017een\u00e9 na polohe, vysvetli\u0165, pre\u010do sa po\u017eaduj\u00fa \u00fadaje o polohe, a pon\u00faknu\u0165 alternat\u00edvy nakupuj\u00facim, ktor\u00ed odmietnu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-776e7ca0d79a\"><strong class=\"schema-faq-question\">Ako m\u00f4\u017eu maloobchodn\u00edci mera\u0165, \u010di ich kampa\u0148 s QR k\u00f3dom na \u010cierny piatok funguje?<\/strong> <p class=\"schema-faq-answer\">Sledujte objem skenov pod\u013ea obchodu a umiestnenia, mieru konverzie pod\u013ea regi\u00f3nu a \u010das medzi skenovan\u00edm a n\u00e1kupom. Pou\u017eite parametre UTM na va\u0161ich cie\u013eov\u00fdch URL adres\u00e1ch na prenesenie prev\u00e1dzky generovanej QR k\u00f3dmi do Google Analytics 4 spolu s va\u0161imi ostatn\u00fdmi \u00fadajmi o kan\u00e1loch. Analytick\u00fd panel Pageloot poskytuje \u00fadaje o polohe a anga\u017eovanosti v re\u00e1lnom \u010dase, \u010do v\u00e1m umo\u017e\u0148uje upravova\u0165 ponuky, presmerova\u0165 nedostato\u010dne v\u00fdkonn\u00e9 k\u00f3dy a identifikova\u0165, ktor\u00e9 predajne prin\u00e1\u0161aj\u00fa najvy\u0161\u0161\u00ed v\u00fdnos po\u010das kampane.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Zistite, ako maloobchodn\u00edci pou\u017e\u00edvaj\u00fa geocielen\u00e9 QR k\u00f3dy na \u010cierny piatok na doru\u010dovanie pon\u00fak \u0161pecifick\u00fdch pre dan\u00fa lokalitu, spravovanie invent\u00e1ra v re\u00e1lnom \u010dase a sledovanie lokalizovan\u00fdch \u00fadajov o 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T","image":{"@type":"ImageObject","inLanguage":"sk","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi je s\u00fa\u010das\u0165ou inovat\u00edvnych slu\u017eieb gener\u00e1tora QR k\u00f3dov v spolo\u010dnosti Pageloot. S hlbok\u00fdmi odborn\u00fdmi znalos\u0165ami, ktor\u00e9 sa viac ako 5 rokov venuj\u00fa v\u00fdlu\u010dne QR k\u00f3dom, sa Siim stal odborn\u00edkom v tejto oblasti. Rob\u00ed v\u00fdznamn\u00e9 pokroky vo vyu\u017e\u00edvan\u00ed technol\u00f3gie QR na zjednodu\u0161enie a roz\u0161\u00edrenie digit\u00e1lnych interakci\u00ed. Jeho cesta sa neza\u010dala len tu. Siim m\u00e1 rozsiahle digit\u00e1lne z\u00e1zemie s viac ako 10-ro\u010dn\u00fdmi sol\u00eddnymi sk\u00fasenos\u0165ami v sektore softv\u00e9ru ako slu\u017eby (SaaS), \u010do sved\u010d\u00ed o jeho hlboko zakorenen\u00fdch znalostiach v oblasti digit\u00e1lnych rie\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-47ffba842c81","position":1,"url":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-47ffba842c81","name":"Ako sa geocielen\u00e9 QR k\u00f3dy l\u00ed\u0161ia od \u0161tandardn\u00fdch QR k\u00f3dov?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Standard QR codes point to a fixed URL and provide no tracking or location data. Geotargeted QR codes use dynamic redirect technology to deliver different content based on where a scan originates and log location, timing, and device data for campaign analysis. You can update the destination content at any time without generating or printing a new code.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-93df6e4636f8","position":2,"url":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-93df6e4636f8","name":"Ak\u00e9 \u00fadaje zbieraj\u00fa geocielen\u00e9 QR k\u00f3dy a ako by mali maloobchodn\u00edci zaobch\u00e1dza\u0165 so s\u00fakrom\u00edm?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Dynamic QR codes can collect scan volume, scan timing, device type, and geographic location (via IP address or GPS). IP-based tracking is approximate and works without consent; GPS-based tracking is precise but requires explicit user opt-in. U.S. retailers must comply with applicable state privacy laws such as CCPA, obtain clear consent for location-based uses, explain why location data is requested, and offer alternatives to shoppers who decline.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-776e7ca0d79a","position":3,"url":"https:\/\/pageloot.com\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/#faq-question-776e7ca0d79a","name":"Ako m\u00f4\u017eu maloobchodn\u00edci mera\u0165, \u010di ich kampa\u0148 s QR k\u00f3dom na \u010cierny piatok funguje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Track scan volume by store and placement, conversion rate by region, and the time between scan and purchase. Use UTM parameters on your destination URLs to pull QR-driven traffic into Google Analytics 4 alongside your other channel data. Pageloot's analytics dashboard provides real-time location and engagement data, allowing you to adjust offers, redirect underperforming codes, and identify which store locations are driving the highest return during the campaign.","inLanguage":"sk"},"inLanguage":"sk"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/47123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/comments?post=47123"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/47123\/revisions"}],"predecessor-version":[{"id":54865,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/47123\/revisions\/54865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media\/54091"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media?parent=47123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/categories?post=47123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/tags?post=47123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}