{"id":40256,"date":"2025-06-25T03:44:49","date_gmt":"2025-06-25T03:44:49","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-for-data-driven-personalization\/"},"modified":"2026-04-22T13:17:34","modified_gmt":"2026-04-22T13:17:34","slug":"qr-codes-for-data-driven-personalization","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sk\/blog\/qr-codes-for-data-driven-personalization\/","title":{"rendered":"Ako pou\u017e\u00edva\u0165 QR k\u00f3dy na d\u00e1tovo riaden\u00fa personaliz\u00e1ciu marketingu"},"content":{"rendered":"

Sna\u017e\u00edte sa preklen\u00fa\u0165 priepas\u0165 medzi va\u0161imi fyzick\u00fdmi marketingov\u00fdmi materi\u00e1lmi a va\u0161ou digit\u00e1lnou d\u00e1tovou strat\u00e9giou? Neschopnos\u0165 sledova\u0165 offline interakcie znamen\u00e1, \u017ee str\u00e1cate poznatky potrebn\u00e9 na vytvorenie skuto\u010dne personalizovan\u00fdch z\u00e1kazn\u00edckych ciest, ktor\u00e9 ved\u00fa k konverzi\u00e1m. T\u00e1to pr\u00edru\u010dka vysvet\u013euje, ako QR k\u00f3dy zachyt\u00e1vaj\u00fa pou\u017eite\u013en\u00e9 d\u00e1ta na zlep\u0161enie v\u00e1\u0161ho marketingov\u00e9ho v\u00fdkonu prostredn\u00edctvom strategickej, re\u00e1lnej personaliz\u00e1cie.<\/p>\n\n\n\n

\u00daloha QR k\u00f3dov pri zbere d\u00e1t prvej strany<\/h2>\n\n\n\n

Ke\u010f\u017ee sa s\u00fabory cookie tret\u00edch str\u00e1n postupne vyra\u010fuj\u00fa, podniky pres\u00favaj\u00fa svoju pozornos\u0165 na d\u00e1ta prvej strany, \u010do s\u00fa inform\u00e1cie zhroma\u017eden\u00e9 priamo od v\u00e1\u0161ho publika prostredn\u00edctvom vlastn\u00fdch kontaktn\u00fdch bodov. Ned\u00e1vny v\u00fdskum nazna\u010duje, \u017ee 95 % podnikov<\/a> pova\u017euje QR k\u00f3dy za u\u017eito\u010dn\u00e9 pre zber t\u00fdchto cenn\u00fdch d\u00e1t prvej strany. Umiestnen\u00edm QR k\u00f3du na balenie produktu<\/a> alebo maloobchodn\u00fd displej, premen\u00edte pas\u00edvny fyzick\u00fd objekt na akt\u00edvny digit\u00e1lny vstupn\u00fd bod pre va\u0161e CRM.<\/p>\n\n\n\n

Ke\u010f z\u00e1kazn\u00edk naskenuje v\u00e1\u0161 k\u00f3d, z\u00edskate okam\u017eit\u00fd pr\u00edstup k jeho spr\u00e1vaniu bez spoliehania sa na extern\u00e9 sledova\u010de alebo drah\u00e9 d\u00e1tov\u00e9 sady tret\u00edch str\u00e1n. Toto priame spojenie v\u00e1m umo\u017e\u0148uje vytvori\u0165 presnej\u0161\u00ed profil z\u00e1ujmov a n\u00e1vykov v\u00e1\u0161ho z\u00e1kazn\u00edka. Predstavte si QR k\u00f3d ako digit\u00e1lne podanie ruky; iniciuje konverz\u00e1ciu, ktor\u00e1 v\u00e1m umo\u017en\u00ed presne pochopi\u0165, na \u010do sa z\u00e1kazn\u00edk pozer\u00e1 vo fyzickom svete, \u010d\u00edm tvor\u00ed z\u00e1klad \u00faspe\u0161nej personaliza\u010dnej strat\u00e9gie.<\/p>\n\n\n\n

Z\u00e1kladn\u00e9 metriky zachyten\u00e9 dynamick\u00fdmi QR k\u00f3dmi<\/h2>\n\n\n\n

Na zber zmyslupln\u00fdch d\u00e1t mus\u00edte vyu\u017ei\u0165 dynamick\u00e9 QR k\u00f3dy<\/strong> namiesto statick\u00fdch. Zatia\u013e \u010do statick\u00e9 k\u00f3dy ukladaj\u00fa pevn\u00fa URL adresu, ktor\u00fa nemo\u017eno zmeni\u0165 ani sledova\u0165, dynamick\u00e9 k\u00f3dy smeruj\u00fa pou\u017e\u00edvate\u013eov cez sledovac\u00ed server. T\u00e1to architekt\u00fara v\u00e1m umo\u017e\u0148uje zhroma\u017e\u010fova\u0165 \u0161pecifick\u00e9 anal\u00fdzy pri zachovan\u00ed flexibility aktualizova\u0165 v\u00e1\u0161 cie\u013eov\u00fd odkaz kedyko\u013evek bez predtla\u010de va\u0161ich materi\u00e1lov.<\/p>\n\n\n\n

\n\n\n\n\n\n\n\n\n
D\u00e1tov\u00fd bod<\/th>\nMarketingov\u00fd poznatok<\/th>\n<\/tr>\n<\/thead>\n
Miesto skenovania<\/strong><\/td>\nIdentifikuje geografick\u00e9 hor\u00face miesta na optimaliz\u00e1ciu lok\u00e1lnych v\u00fddavkov na reklamu a distrib\u00faciu.<\/td>\n<\/tr>\n
Typ zariadenia<\/strong><\/td>\nOdha\u013euje, \u010di pou\u017e\u00edvatelia preferuj\u00fa iOS alebo Android, aby ste optimalizovali dizajn va\u0161ej mobilnej vstupnej str\u00e1nky.<\/td>\n<\/tr>\n
\u010cas a d\u00e1tum<\/strong><\/td>\nUr\u010duje hodiny \u0161pi\u010dkovej anga\u017eovanosti pre bud\u00face na\u010dasovanie kampan\u00ed a pr\u00edspevkov na soci\u00e1lnych sie\u0165ach.<\/td>\n<\/tr>\n
Celkov\u00fd po\u010det vs. Unik\u00e1tne skeny<\/strong><\/td>\nMeria celkov\u00fd dosah oproti h\u013abke z\u00e1ujmu od jednotliv\u00fdch pou\u017e\u00edvate\u013eov.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

Okrem t\u00fdchto z\u00e1kladn\u00fdch metr\u00edk m\u00f4\u017eete implementova\u0165 aj geoloka\u010dn\u00fa anal\u00fdzu<\/a> na spresnenie v\u00e1\u0161ho cielenia. Zatia\u013e \u010do sledovanie na z\u00e1klade IP adresy automaticky poskytuje presnos\u0165 na \u00farovni mesta, sledovanie na z\u00e1klade GPS pon\u00faka presnos\u0165 v r\u00e1mci nieko\u013ek\u00fdch metrov. Z\u00edskanie presn\u00fdch \u00fadajov GPS si v\u0161ak vy\u017eaduje v\u00fdslovn\u00fd s\u00fahlas pou\u017e\u00edvate\u013ea, \u010do z neho rob\u00ed siln\u00fd n\u00e1stroj pre lokalizovan\u00e9 ponuky alebo vyh\u013ead\u00e1va\u010de obchodov, ak sa pou\u017e\u00edva transparentne.<\/p>\n\n\n\n

\n

Optimalizujte svoju d\u00e1tov\u00fa strat\u00e9giu e\u0161te dnes:<\/strong> Pou\u017ei Pageloot Dynamick\u00fd gener\u00e1tor QR k\u00f3dov<\/a> na vytv\u00e1ranie sledovate\u013en\u00fdch k\u00f3dov, ktor\u00e9 poskytuj\u00fa preh\u013ead o spr\u00e1van\u00ed va\u0161ich z\u00e1kazn\u00edkov v re\u00e1lnom \u010dase.<\/p>\n<\/blockquote>\n\n\n\n

Strategick\u00e1 personaliz\u00e1cia pomocou \u00fadajov zo skenovania<\/h2>\n\n\n\n

Zber \u00fadajov je len prv\u00fdm krokom k vy\u0161\u0161ej n\u00e1vratnosti invest\u00edci\u00ed; skuto\u010dn\u00e1 hodnota spo\u010d\u00edva v tom, ako tieto inform\u00e1cie pou\u017eijete na prisp\u00f4sobenie z\u00e1kazn\u00edckej sk\u00fasenosti. Jednou z \u00fa\u010dinn\u00fdch met\u00f3d je doru\u010dovanie lokalizovan\u00e9ho obsahu, kde pou\u017e\u00edvate \u00fadaje o polohe skenovania<\/a> na automatick\u00e9 presmerovanie pou\u017e\u00edvate\u013eov do najbli\u017e\u0161ej fyzickej predajne alebo na poskytovanie digit\u00e1lneho obsahu v ich miestnom jazyku. To zni\u017euje trenie a sp\u00f4sobuje, \u017ee digit\u00e1lny z\u00e1\u017eitok p\u00f4sob\u00ed ako na mieru vytvoren\u00fd pre aktu\u00e1lne prostredie pou\u017e\u00edvate\u013ea.<\/p>\n\n\n\n

\u010eal\u0161ou k\u013e\u00fa\u010dovou strat\u00e9giou je segment\u00e1cia vstupn\u00fdch str\u00e1nok na z\u00e1klade spr\u00e1vania zariadenia. Ak va\u0161e anal\u00fdzy ukazuj\u00fa, \u017ee drviv\u00e1 v\u00e4\u010d\u0161ina va\u0161ich skenov poch\u00e1dza z mobiln\u00fdch zariaden\u00ed, mus\u00edte zabezpe\u010di\u0165, aby va\u0161e vstupn\u00e9 str\u00e1nky s QR k\u00f3dmi<\/a> s\u00fa optimalizovan\u00e9 pre interakcie zameran\u00e9 na mobiln\u00e9 zariadenia. To zah\u0155\u0148a pou\u017e\u00edvanie dotykov\u00fdch tla\u010didiel, ktor\u00e9 s\u00fa \u0161irok\u00e9 aspo\u0148 48 pixelov, a zabezpe\u010denie na\u010d\u00edtania str\u00e1nky za menej ako tri sekundy, aby sa predi\u0161lo vysokej miere odchodov.<\/p>\n\n\n\n

Nakoniec m\u00f4\u017eete vyu\u017ei\u0165 behavior\u00e1lne retargeting na udr\u017eanie va\u0161ej zna\u010dky v povedom\u00ed. Integr\u00e1ciou QR k\u00f3dov s n\u00e1strojmi ako Meta Pixel alebo Google Analytics m\u00f4\u017eete nesk\u00f4r retargetova\u0165 pou\u017e\u00edvate\u013eov, ktor\u00ed naskenovali konkr\u00e9tny k\u00f3d, relevantn\u00fdmi digit\u00e1lnymi reklamami. To vytv\u00e1ra s\u00fadr\u017en\u00fd viac-kan\u00e1lov\u00fd z\u00e1\u017eitok, kde interakcia s fyzick\u00fdm plag\u00e1tom na vlakovej stanici m\u00f4\u017ee spusti\u0165 personalizovan\u00fa z\u013eavu v informa\u010dnom kan\u00e1li soci\u00e1lnych m\u00e9di\u00ed pou\u017e\u00edvate\u013ea.<\/p>\n\n\n\n

Integr\u00e1cia QR k\u00f3dov s va\u0161\u00edm marketingov\u00fdm bal\u00edkom<\/h2>\n\n\n\n

Ak chcete maximalizova\u0165 vplyv svojich \u00fadajov, anal\u00fdza va\u0161ich QR k\u00f3dov by nemala existova\u0165 v samostatnom sile. Integr\u00e1cia \u00fadajov zo skenovania s va\u0161\u00edm existuj\u00facim technologick\u00fdm bal\u00edkom umo\u017e\u0148uje automatizovan\u00e9, d\u00e1tovo riaden\u00e9 pracovn\u00e9 postupy, ktor\u00e9 \u0161etria \u010das a zlep\u0161uj\u00fa presnos\u0165. V\u017edy by ste mali pripoji\u0165 parametrov UTM<\/a> k cie\u013eov\u00fdm URL adres\u00e1m va\u0161ich QR k\u00f3dov. To zais\u0165uje, \u017ee n\u00e1v\u0161tevnos\u0165 z offline materi\u00e1lov sa spr\u00e1vne zobraz\u00ed v Google Analytics 4, \u010do v\u00e1m umo\u017en\u00ed priamo porovna\u0165 v\u00fdkon QR k\u00f3dov s va\u0161imi kampa\u0148ami na soci\u00e1lnych m\u00e9di\u00e1ch alebo e-mailov\u00fdmi kampa\u0148ami.<\/p>\n\n\n\n

Okrem toho m\u00f4\u017eete pou\u017ei\u0165 K\u00f3d QR formul\u00e1ra Google<\/a> na zhroma\u017e\u010fovanie inform\u00e1ci\u00ed o potenci\u00e1lnych z\u00e1kazn\u00edkoch, ktor\u00e9 pr\u00fadia priamo do v\u00e1\u0161ho CRM. Toto nastavenie umo\u017e\u0148uje okam\u017eit\u00e9 automatizovan\u00e9 n\u00e1sledn\u00e9 kroky, ako je odoslanie personalizovan\u00e9ho \u010fakovn\u00e9ho e-mailu alebo konkr\u00e9tneho whitepaperu na z\u00e1klade kampane, ktor\u00fa pou\u017e\u00edvate\u013e naskenoval. Premie\u0148a jednoduch\u00fa interakciu na stroj na generovanie potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00fd pracuje 24\/7 bez manu\u00e1lneho z\u00e1sahu.<\/p>\n\n\n\n

Aby ste zabezpe\u010dili, \u017ee va\u0161e kampane bud\u00fa v\u017edy fungova\u0165 na svojom vrchole, zave\u010fte pravideln\u00fd pl\u00e1n A\/B testovania. Experimentujte s r\u00f4znymi dizajnmi, farbami alebo formul\u00e1ciami v\u00fdziev na akciu, aby ste zistili, \u010do najlep\u0161ie rezonuje s va\u0161\u00edm publikom. Prostredn\u00edctvom A\/B testovania va\u0161ich QR k\u00f3dov<\/a>, m\u00f4\u017eete ur\u010di\u0165, ktor\u00e9 vizu\u00e1lne prvky ved\u00fa k najvy\u0161\u0161ej miere skenovania a tieto zistenia aplikova\u0165 na va\u0161e v\u00e4\u010d\u0161ie tla\u010den\u00e9 a digit\u00e1lne kampane.<\/p>\n\n\n\n

\n

Merajte ka\u017ed\u00fa interakciu:<\/strong> Presk\u00famajte Analytiku a sledovanie Pageloot<\/a> funkcie, aby ste presne videli, ako va\u0161e offline kampane prispievaj\u00fa k v\u00e1\u0161mu digit\u00e1lnemu rastu.<\/p>\n<\/blockquote>\n\n\n\n

Udr\u017eiavanie s\u00faladu a d\u00f4very spotrebite\u013eov<\/h2>\n\n\n\n

Efekt\u00edvna personaliz\u00e1cia si vy\u017eaduje \u00fadaje a zber \u00fadajov si vy\u017eaduje d\u00f4veru spotrebite\u013eov. V Spojen\u00fdch \u0161t\u00e1toch predpisy ako CCPA a CPRA vy\u017eaduj\u00fa, aby podniky boli transparentn\u00e9, pokia\u013e ide o inform\u00e1cie, ktor\u00e9 zhroma\u017e\u010fuj\u00fa a ako sa pou\u017e\u00edvaj\u00fa. Pri pou\u017e\u00edvan\u00ed QR k\u00f3dov na zber \u00fadajov by ste mali v\u017edy dodr\u017eiava\u0165 osved\u010den\u00e9 postupy pre s\u00falad s GDPR a CCPA<\/a> na ochranu va\u0161ej zna\u010dky aj va\u0161ich z\u00e1kazn\u00edkov.<\/p>\n\n\n\n

Za\u010dnite poskytnut\u00edm jasn\u00fdch upozornen\u00ed v bl\u00edzkosti QR k\u00f3du alebo na \u00favodnej vstupnej str\u00e1nke, ktor\u00e9 vysvet\u013euj\u00fa, ak\u00e9 \u00fadaje sa sleduj\u00fa. Ak zhroma\u017e\u010fujete citliv\u00e9 inform\u00e1cie, ako je poloha GPS alebo osobn\u00e9 kontaktn\u00e9 \u00fadaje prostredn\u00edctvom formul\u00e1ra, pou\u017eite jasn\u00fa v\u00fdzvu na prihl\u00e1senie, ktor\u00e1 je \u013eahko pochopite\u013en\u00e1. Transparentnos\u0165 buduje dlhodob\u00fa lojalitu; spotrebitelia s\u00fa ove\u013ea ochotnej\u0161\u00ed zdie\u013ea\u0165 svoje inform\u00e1cie, ak presne vedia, ako to prospeje ich sk\u00fasenosti a ako s\u00fa chr\u00e1nen\u00e9.<\/p>\n\n\n\n

Nakoniec by ste mali v\u017edy praktizova\u0165 minimaliz\u00e1ciu \u00fadajov zhroma\u017e\u010fovan\u00edm iba inform\u00e1ci\u00ed potrebn\u00fdch pre v\u00e1\u0161 konkr\u00e9tny marketingov\u00fd cie\u013e. Ak s\u00fa \u00fadaje o polohe na \u00farovni mesta dostato\u010dn\u00e9 na poskytnutie miestnej aktualiz\u00e1cie po\u010dasia alebo otv\u00e1rac\u00edch hod\u00edn obchodu, ne\u017eiadajte presn\u00e9 s\u00faradnice GPS. Uprednost\u0148ovan\u00edm s\u00fakromia a bezpe\u010dnosti sa vyhnete zna\u010dn\u00fdm pr\u00e1vnym sankci\u00e1m a umiestnite svoju zna\u010dku ako d\u00f4veryhodn\u00e9ho partnera v digit\u00e1lnom priestore.<\/p>\n\n\n\n

\"S\u00falad<\/figure>\n\n\n\n

Premena offline skenov na merate\u013en\u00fd rast<\/h2>\n\n\n\n

Vyu\u017e\u00edvanie QR k\u00f3dov na personaliz\u00e1ciu premie\u0148a statick\u00fd, jednosmern\u00fd marketing na dynamick\u00fd, merate\u013en\u00fd motor rastu. V\u00fdberom dynamick\u00fdch form\u00e1tov z\u00edskate mo\u017enos\u0165 sledova\u0165 skeny v re\u00e1lnom \u010dase, integrova\u0165 sa s va\u0161\u00edm CRM a iterova\u0165 na z\u00e1klade tvrd\u00fdch d\u00e1t namiesto dohadov. Tento pr\u00edstup zais\u0165uje, \u017ee ka\u017ed\u00fd vytla\u010den\u00fd let\u00e1k alebo krabica s produktom sl\u00fa\u017ei ako most k personalizovanej\u0161iemu a p\u00fatavej\u0161iemu digit\u00e1lnemu vz\u0165ahu s va\u0161imi z\u00e1kazn\u00edkmi.<\/p>\n\n\n\n

Ak chcete za\u010da\u0165 budova\u0165 svoju d\u00e1tovo orientovan\u00fa kampa\u0148, zamerajte sa na vytv\u00e1ranie vysoko kontrastn\u00fdch, zna\u010dkov\u00fdch k\u00f3dov s jasn\u00fdmi, hodnotovo orientovan\u00fdmi v\u00fdzvami k akcii. Po\u010das prv\u00fdch dvoch t\u00fd\u017ed\u0148ov kampane pozorne sledujte svoje anal\u00fdzy, aby ste identifikovali vzory a prisp\u00f4sobili svoju strat\u00e9giu pre maxim\u00e1lnu n\u00e1vratnos\u0165 invest\u00edci\u00ed. Ke\u010f budete zdokona\u013eova\u0165 svoj pr\u00edstup, zist\u00edte, \u017ee \u00fadaje zhroma\u017eden\u00e9 z jednoduch\u00e9ho skenovania s\u00fa \u010dasto naj\u00faprimnej\u0161\u00edm a naju\u017eito\u010dnej\u0161\u00edm poznatkom, ktor\u00fd m\u00f4\u017eete z\u00edska\u0165.<\/p>\n\n\n\n

\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n\n
Ak\u00fd je rozdiel medzi statick\u00fdmi a dynamick\u00fdmi QR k\u00f3dmi pre zber d\u00e1t?<\/strong>

Static QR codes contain fixed information that is hard-coded into the pattern and cannot be tracked or edited. In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.<\/p> <\/div>

M\u00f4\u017eem sledova\u0165 presn\u00fa identitu niekoho, kto naskenuje m\u00f4j QR k\u00f3d?<\/strong>

Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.<\/p> <\/div>

Ako zobraz\u00edm \u00fadaje o skenovan\u00ed QR k\u00f3du v Google Analytics?<\/strong>

You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

Nau\u010dte sa pou\u017e\u00edva\u0165 dynamick\u00e9 QR k\u00f3dy na z\u00edskavanie d\u00e1t prvej strany a personaliz\u00e1ciu marketingu. Sledujte miesta skenovania, typy zariaden\u00ed a anga\u017eovanos\u0165 na optimaliz\u00e1ciu va\u0161ej n\u00e1vratnosti invest\u00edci\u00ed.<\/p>","protected":false},"author":17,"featured_media":50181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nHow to Use QR Codes for Data-Driven Marketing Personalization<\/title>\n<meta name=\"description\" content=\"Learn to use dynamic QR codes to capture first-party data and personalize marketing. Track scan locations, device types, and engagement to optimize your ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/sk\/blog\/qr-codes-for-data-driven-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes for Data-Driven Marketing Personalization\" \/>\n<meta property=\"og:description\" content=\"Learn to use dynamic QR codes to capture first-party data and personalize marketing. 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In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","position":2,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","name":"M\u00f4\u017eem sledova\u0165 presn\u00fa identitu niekoho, kto naskenuje m\u00f4j QR k\u00f3d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","position":3,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","name":"Ako zobraz\u00edm \u00fadaje o skenovan\u00ed QR k\u00f3du v Google Analytics?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.","inLanguage":"sk"},"inLanguage":"sk"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/40256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/comments?post=40256"}],"version-history":[{"count":10,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/40256\/revisions"}],"predecessor-version":[{"id":52823,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/40256\/revisions\/52823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media\/50181"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media?parent=40256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/categories?post=40256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/tags?post=40256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}