{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2024-07-30T13:15:22","modified_gmt":"2024-07-30T13:15:22","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sk\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"Ako z\u00edska\u0165 lep\u0161ie z\u00e1kazn\u00edcke vz\u0165ahy s k\u00f3dmi QR"},"content":{"rendered":"

QR k\u00f3dy m\u00f4\u017eu zo za\u010diatku p\u00f4sobi\u0165 nepr\u00edjemne - s\u00fa blokovan\u00e9 a pokia\u013e t\u00e9ma v\u00e1\u0161ho webu alebo plag\u00e1tu nie je \u010diernobiela, je pravdepodobn\u00e9, \u017ee sa do dizajnu nezmestia. Tieto mal\u00e9 \u0161tvor\u010deky v\u0161ak nes\u00fa cenn\u00e9 digit\u00e1lne inform\u00e1cie a \u013eudia ich u\u017e poznaj\u00fa. In\u00fdmi slovami, robia sa skvele marketingov\u00fd materi\u00e1l<\/a>.<\/p>\n\n\n\n

QR k\u00f3dy dobyli svet \u00fatokom zhruba pred desiatimi rokmi. Pred nieko\u013ek\u00fdmi rokmi ste ich mohli vidie\u0165 v\u0161ade - obaly na potraviny, vizitky<\/a>, plag\u00e1ty a bilbordy. Dnes u\u017e nie s\u00fa pova\u017eovan\u00e9 za humbuk - hlavne preto, \u017ee ich zle implementovali mnoh\u00ed odborn\u00edci, ktor\u00ed nemali potuchy, ako ich spr\u00e1vne pou\u017e\u00edva\u0165.<\/p>\n\n\n\n

T\u00fdm v\u0161etk\u00fdm sa \u00fa\u010del QR k\u00f3dov nezmenil. St\u00e1le s\u00fa popul\u00e1rne a st\u00e1le si z\u00edskavaj\u00fa na popularite v mnoh\u00fdch \u010dastiach sveta. Je to naozaj \u013eahk\u00e9 vytvorte QR k\u00f3d pre svoju firmu<\/a>. S\u00fa zjednodu\u0161uj\u00face a nes\u00fa technick\u00fd charakter, tak\u017ee sa daj\u00fa \u013eahko vyrobi\u0165 a pre\u010d\u00edta\u0165. Zd\u00e1 sa, \u017ee v dne\u0161nej dobe s\u00fa popul\u00e1rnej\u0161ie v \u00c1zii ako na z\u00e1pade - koniec koncov mas\u00edvny trh.<\/p>\n\n\n\n

V skuto\u010dnom svete je v\u0161etko o implement\u00e1cii. QR k\u00f3dy maj\u00fa plusy aj m\u00ednusy, ale ich perfektn\u00e1 implement\u00e1cia do spr\u00e1vnej kampane bude fungova\u0165 dlho. Rovnak\u00e9 pravidlo koniec koncov plat\u00ed pre takmer ka\u017ed\u00fa techniku pou\u017e\u00edvan\u00fa v marketingovom priemysle. Urobte to spr\u00e1vne a m\u00f4\u017eete prekona\u0165 nev\u00fdhody a posilni\u0165 v\u00fdhody.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u0161estrannos\u0165 je na prvom mieste<\/strong><\/h2>\n\n\n\n

QR k\u00f3dy je mo\u017en\u00e9 prida\u0165 kdeko\u013evek<\/a>, \u010do ich rob\u00ed mimoriadne univerz\u00e1lnymi. M\u00f4\u017eu \u00eds\u0165 o telev\u00edznu reklamu, billboardy, vizitky, obaly, \u010dasopisy<\/a> a tak \u010falej. Je zrejm\u00e9, \u017ee ka\u017ed\u00e9 marketingov\u00e9 prostredie m\u00e1 svoje vlastn\u00e9 pravidl\u00e1.<\/p>\n\n\n\n

Hovor\u00ed sa napr\u00edklad, \u017ee priemern\u00fd jednotlivec potrebuje 15 sek\u00fand na to, aby vybral smartphone, otvoril aplik\u00e1ciu na skenovanie a skontroloval k\u00f3d. Z tohto d\u00f4vodu musia by\u0165 pri reklame v telev\u00edzii na obrazovke dlh\u0161ie ako 15 sek\u00fand. Tie\u017e nie s\u00fa tak\u00e9 efekt\u00edvne pri jazde autobusmi.<\/p>\n\n\n\n

Ale v skuto\u010dnosti t\u00e1to v\u0161estrannos\u0165 znamen\u00e1, \u017ee QR k\u00f3dy m\u00f4\u017eete pou\u017e\u00edva\u0165 doslova kdeko\u013evek. Pokia\u013e ich potenci\u00e1lni z\u00e1kazn\u00edci m\u00f4\u017eu vidie\u0165 a presk\u00fama\u0165 digit\u00e1lny z\u00e1\u017eitok, ste v\u00ed\u0165azom. M\u00f4\u017eete ich pou\u017ei\u0165 na odkaz na v\u00e1\u0161 web, na nap\u00edsanie textovej spr\u00e1vy, na dary a podobne.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Most medzi online a offline<\/strong><\/h2>\n\n\n\n

Pri spr\u00e1vnom pou\u017eit\u00ed sa \u00fa\u010del QR k\u00f3dov vzn\u00e1\u0161a okolo prep\u00e1jania offline sveta s online prostred\u00edm. M\u00f4\u017eete doslova posun\u00fa\u0165 predaj z jedn\u00e9ho sveta do druh\u00e9ho. M\u00f4\u017eete tie\u017e vyu\u017ei\u0165 v\u00fdhodu offline kampane a propagova\u0165 produkt online.<\/p>\n\n\n\n

Uistite sa, \u017ee je v\u00e1\u0161 web alebo vstupn\u00e1 str\u00e1nka optimalizovan\u00e1 pre mobiln\u00e9 zariadenia a \u017ee QR k\u00f3d m\u00f4\u017ee pril\u00e1ka\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov ako ni\u010d in\u00e9. Konverzn\u00fd pomer je vy\u0161\u0161\u00ed, preto\u017ee va\u0161e k\u00f3dy skuto\u010dne naskenuj\u00fa iba t\u00ed, ktor\u00ed maj\u00fa skuto\u010dn\u00fd z\u00e1ujem. M\u00f4\u017eete ich prepoji\u0165 s v\u00fdzvou na akciu, aplik\u00e1ciou alebo in\u00fdm poku\u0161en\u00edm.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sledovate\u013en\u00e9 v\u00fdsledky a v\u00fdkon<\/strong><\/h2>\n\n\n\n

Mnoho reklamn\u00fdch kampan\u00ed sa ned\u00e1 sledova\u0165. Predstavte si reklamu v rozhlase alebo telev\u00edzii. Aj ke\u010f m\u00f4\u017ee reklamn\u00e1 spolo\u010dnos\u0165 z\u00edska\u0165 \u010fal\u0161\u00edch z\u00e1kazn\u00edkov, nikto nevie, ko\u013eko z nich vlastne v\u010faka tejto reklame pri\u0161lo.<\/p>\n\n\n\n

QR k\u00f3dy sa \u010dasto dod\u00e1vaj\u00fa s webov\u00e1 anal\u00fdza<\/a>. Musia by\u0165 pou\u017eit\u00e9 spr\u00e1vne - vyberte spr\u00e1vne k\u00f3dy QR a umiestnite ich na perfektn\u00e9 miesta. Dostanete cenn\u00e9 podrobnosti a \u0161tatistiky t\u00fdkaj\u00face sa va\u0161ej kampane, tak\u017ee budete presne vedie\u0165, \u010do funguje a \u010do zlyh\u00e1va.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Branding a pr\u00ed\u0165a\u017elivos\u0165<\/strong><\/h2>\n\n\n\n

QR k\u00f3dy by mali by\u0165 \u010diernobiele pre maxim\u00e1lnu efektivitu, ale nejde o v\u0161eobecn\u00e9 pravidlo. M\u00f4\u017eete tie\u017e implementova\u0165 obr\u00e1zky, umeleck\u00e9 diela, log\u00e1 at\u010f. Ak je to uroben\u00e9 spr\u00e1vne, mal by \u010ditate\u013e vn\u00edma\u0165 extra s\u00fa\u0165a\u017e ako biely \u0161um. Ak to urob\u00edte zle, skener zobraz\u00ed chybu. Z tohto d\u00f4vodu bude mo\u017eno potrebn\u00e9 tr\u00e9nova\u0165 trochu - pokus a omyl. Skontrolujte tie\u017e, \u010di v\u00e1\u0161 QR k\u00f3d funguje na \u010do najv\u00e4\u010d\u0161om po\u010dte zariaden\u00ed.<\/p>\n\n\n\n

T\u00e1to my\u0161lienka poskytuje pr\u00edstup k tvorivosti a z\u00e1bave. M\u00f4\u017eete si vytvori\u0165 z\u00e1bavn\u00e9 QR k\u00f3dy, ktor\u00e9 propaguj\u00fa va\u0161u spolo\u010dnos\u0165 sk\u00f4r, ako sa naskenuj\u00fa.<\/p>\n\n\n\n

Z\u00e1ver<\/strong><\/h2>\n\n\n\n

Aby sa v\u0161etky tieto v\u00fdhody doplnili, nemo\u017eno opomen\u00fa\u0165 ani n\u00e1kladov\u00fa efekt\u00edvnos\u0165. Vytvorenie QR k\u00f3du trv\u00e1 p\u00e1r sek\u00fand. Zadarmo m\u00f4\u017eete pr\u00eds\u0165 s nieko\u013ek\u00fdmi z\u00e1kladn\u00fdmi n\u00e1vrhmi - v\u00e4\u010d\u0161ina gener\u00e1torov QR je zadarmo. Je zrejm\u00e9, \u017ee ak chcete ma\u0165 nejak\u00e9 luxusn\u00e9 vzory alebo chcete implementova\u0165 nejak\u00fd kreat\u00edvny dizajn, je pravdepodobn\u00e9, \u017ee budete musie\u0165 zaplati\u0165.<\/p>\n\n\n\n

Zr\u00e1tan\u00e9 a pod\u010diarknut\u00e9, QR k\u00f3dy nemusia st\u00e1\u0165 desetn\u00edk, ale ich hodnota m\u00f4\u017ee by\u0165 pri spr\u00e1vnom pou\u017eit\u00ed obrovsk\u00e1, nehovoriac o ich dlhodobom \u00fa\u010dele.<\/p>","protected":false},"excerpt":{"rendered":"

QR k\u00f3dy m\u00f4\u017eu na prv\u00fd poh\u013ead vyzera\u0165 nepr\u00edjemne \u2013 s\u00fa blokovan\u00e9 a pokia\u013e nie je t\u00e9ma v\u00e1\u0161ho webu alebo plag\u00e1tu \u010diernobiela, je pravdepodobn\u00e9, \u017ee sa nezmestia do dizajnu. Tieto mal\u00e9 \u0161tvor\u010deky v\u0161ak nes\u00fa cenn\u00e9 digit\u00e1lne inform\u00e1cie a \u013eudia ich u\u017e poznaj\u00fa. In\u00fdmi slovami, tvoria skvel\u00fd marketingov\u00fd materi\u00e1l. QR\u2026 \u010c\u00edtaj viac<\/a><\/p>","protected":false},"author":17,"featured_media":3077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"\nQR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. 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See their amazing benefits for your next marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sk\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T19:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T13:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/why-would-you-use-qr-codes-e1557692088890.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Get Better Customer Engagements with QR Codes\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2024-07-30T13:15:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/why-would-you-use-qr-codes-e1557692088890.jpg\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"sk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"name\":\"QR Codes - Are They Still a Thing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/why-would-you-use-qr-codes-e1557692088890.jpg\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2024-07-30T13:15:22+00:00\",\"description\":\"Analyze the profile and overall purpose of QR codes. 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