{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/sk\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edvania QR k\u00f3dov v tla\u010denej reklame"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR k\u00f3dy v tla\u010di sa vyplatia len vtedy, ak ich \u013eudia m\u00f4\u017eu naskenova\u0165 a vy vid\u00edte v\u00fdsledok. Pou\u017e\u00edvajte \u010dierne moduly na bielom pozad\u00ed, udr\u017eujte pr\u00e1zdny okraj aspo\u0148 \u0161tyroch modulov, tla\u010dte s \u0161\u00edrkou aspo\u0148 0,8 palca (2 cm) a pred plnou tla\u010dou otestujte vytla\u010den\u00fd vzor s dvoma alebo tromi telef\u00f3nmi. Na meranie skenov, alebo na opravu odkazu po vytla\u010den\u00ed, pou\u017eite dynamick\u00fd k\u00f3d. T\u00e1to pr\u00edru\u010dka pokr\u00fdva dizajn, ve\u013ekos\u0165, umiestnenie, sledovanie a met\u00f3dy tla\u010de pre let\u00e1ky, plag\u00e1ty, bro\u017e\u00fary, obaly a reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navrhovanie pre skenovate\u013enos\u0165 a \u010ditate\u013enos\u0165<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skeneri \u010d\u00edtaj\u00fa rozdiel medzi tmav\u00fdmi modulmi a svetl\u00fdm pozad\u00edm, tak\u017ee kontrast je na prvom mieste. \u010cierna na bielej je najbezpe\u010dnej\u0161ia vo\u013eba. Tmav\u00e1 farba zna\u010dky na svetlom pozad\u00ed tie\u017e funguje. Vyhnite sa invertovan\u00fdm k\u00f3dom (svetl\u00e9 moduly na tmavom pozad\u00ed) a n\u00edzkokontrastn\u00fdm p\u00e1rom, ako je svetlosiv\u00e1 na bielej, preto\u017ee mnoh\u00e9 skenovacie aplik\u00e1cie na nich zlyh\u00e1vaj\u00fa, najm\u00e4 pri slabom osvetlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udr\u017eujte \u201etich\u00fa z\u00f3nu\u201c, pr\u00e1zdny okraj okolo k\u00f3du. Norma vy\u017eaduje aspo\u0148 \u0161tyri moduly na ka\u017edej strane. Nedovo\u013ete, aby text, fotografie alebo okraje zasahovali do tohto okraja. Pre tla\u010dov\u00fd s\u00fabor pou\u017eite vektorov\u00fd form\u00e1t: SVG, EPS alebo vektorov\u00e9 PDF. Vektorov\u00e9 s\u00fabory zost\u00e1vaj\u00fa ostr\u00e9 pri akejko\u013evek ve\u013ekosti, zatia\u013e \u010do mal\u00fd PNG sa pri zv\u00e4\u010d\u0161en\u00ed rozma\u017ee. Pre \u010fal\u0161ie tipy na dizajn si pre\u010d\u00edtajte n\u00e1\u0161 <a href=\"https:\/\/pageloot.com\/sk\/blog\/best-practices-for-qr-code-readability\/\">osved\u010den\u00fdch postupov pre \u010ditate\u013enos\u0165 QR k\u00f3dov<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>K\u00f3d neroz\u0165ahujte ani neorez\u00e1vajte. Udr\u017eujte ho \u0161tvorcov\u00fd.<\/li><li>Logo udr\u017eujte mal\u00e9, asi p\u00e4tinu \u0161\u00edrky k\u00f3du alebo menej, a otestujte vytla\u010den\u00fd v\u00fdsledok.<\/li><li>Ved\u013ea k\u00f3du umiestnite kr\u00e1tku v\u00fdzvu k akcii, napr\u00edklad \u201eNaskenujte pre menu\u201c alebo \u201eNaskenujte a z\u00edskajte 10 percent z\u013eavu\u201c. K\u00f3d bez d\u00f4vodu na skenovanie z\u00edska menej skenov.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ur\u010denie spr\u00e1vnej ve\u013ekosti pre tla\u010dov\u00e9 materi\u00e1ly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u013ekos\u0165 z\u00e1vis\u00ed od skenovacej vzdialenosti. Be\u017en\u00e9 pravidlo je 10:1: jeden palec \u0161\u00edrky k\u00f3du na ka\u017ed\u00fdch desa\u0165 palcov vzdialenosti. Plag\u00e1t skenovan\u00fd zo vzdialenosti 20 palcov potrebuje k\u00f3d \u0161irok\u00fd aspo\u0148 2 palce. K\u00f3d na bilborde skenovan\u00fd z 10 st\u00f4p potrebuje asi 12 palcov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"pr\u00edru\u010dke ve\u013ekosti QR k\u00f3dov\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 po\u010diato\u010dn\u00e9 ve\u013ekosti pre tla\u010d:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vizitka alebo mal\u00fd \u0161t\u00edtok: aspo\u0148 0,8 x 0,8 palca (2 x 2 cm).<\/li><li>Let\u00e1k, bro\u017e\u00fara alebo obal produktu: 1 a\u017e 1,5 palca (2,5 a\u017e 4 cm).<\/li><li>Plag\u00e1t alebo v\u00fdkladn\u00e1 tabu\u013ea: 2 palce (5 cm) alebo viac, v\u00e4\u010d\u0161ie, ak ho \u013eudia \u010d\u00edtaj\u00fa z celej miestnosti.<\/li><li>Banner alebo bilbord: pou\u017eite pravidlo 10:1 pre skuto\u010dn\u00fa vzdialenos\u0165 prezerania.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ak k\u00f3d obsahuje dlh\u00fa URL adresu alebo m\u00e1 logo, zv\u00e4\u010d\u0161ite ho o 20 a\u017e 30 percent. Kr\u00e1tky odkaz vytv\u00e1ra menej modulov, \u010do rob\u00ed k\u00f3d \u010distej\u0161\u00edm a jednoduch\u0161\u00edm. Drsn\u00fd povrch, ako je kart\u00f3n alebo l\u00e1tka, tie\u017e vy\u017eaduje v\u00e4\u010d\u0161\u00ed k\u00f3d. N\u00e1\u0161 <a href=\"https:\/\/pageloot.com\/sk\/how-to\/qr-code-size-guide\/\">pr\u00edru\u010dke ve\u013ekosti QR k\u00f3dov<\/a> uv\u00e1dza ve\u013ekosti pre viac materi\u00e1lov.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Vytvorte zna\u010dkov\u00e9 k\u00f3dy pre va\u0161e tla\u010den\u00e9 reklamy<\/strong> Pou\u017ei <a href=\"https:\/\/pageloot.com\/sk\/qr-code-generator-with-logo\/\">Logo QR k\u00f3d: gener\u00e1tor QR k\u00f3dov s logom<\/a> na vytv\u00e1ranie k\u00f3dov s va\u0161imi farbami a logom. Skontrolujte kontrast a otestujte tla\u010d pred objedn\u00e1vkou.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ako prida\u0165 QR k\u00f3d do tla\u010denej reklamy<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Vyberte cie\u013e: vstupn\u00fa str\u00e1nku vytvoren\u00fa pre tla\u010dovinu, nie va\u0161u domovsk\u00fa str\u00e1nku. Uistite sa, \u017ee sa r\u00fdchlo na\u010d\u00edta na telef\u00f3ne.<\/li><li>Rozhodnite sa pre statick\u00fd alebo dynamick\u00fd (pozri ni\u017e\u0161ie). Vytvorte k\u00f3d v <a href=\"https:\/\/pageloot.com\/sk\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3dov Pageloot<\/a>. S\u00fabory PNG, SVG a PDF si m\u00f4\u017eete stiahnu\u0165 z bezplatn\u00e9ho n\u00e1stroja.<\/li><li>Stiahnite si SVG alebo vektorov\u00fd PDF s\u00fabor pre dizajn\u00e9ra alebo tla\u010diare\u0148.<\/li><li>Umiestnite k\u00f3d do rozlo\u017eenia vo zvolenej ve\u013ekosti, s \u010distou tichou z\u00f3nou a v\u00fdzvou na akciu ved\u013ea neho.<\/li><li>Vytla\u010dte jeden korektn\u00fd odtla\u010dok na skuto\u010dnom papieri. Naskenujte ho zo skuto\u010dnej vzdialenosti pomocou iPhonu a telef\u00f3nu s Androidom.<\/li><li>Tla\u010dte cel\u00fa s\u00e9riu a\u017e po tom, ako sa korektn\u00fd odtla\u010dok naskenuje na ka\u017edom telef\u00f3ne, ktor\u00fd ste vysk\u00fa\u0161ali.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategick\u00e9 umiestnenie a pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Umiestnite k\u00f3d tam, kde ho \u013eudia vidia a m\u00f4\u017eu dr\u017ea\u0165 telef\u00f3n stabilne. Na plag\u00e1toch a tabuliach ho umiestnite vo v\u00fd\u0161ke o\u010d\u00ed, pribli\u017ene 3,5 a\u017e 5,5 stopy od zeme. \u013dudia skenuj\u00fa viac, ke\u010f stoja, napr\u00edklad na autobusovej zast\u00e1vke, v \u010dak\u00e1rni alebo pri re\u0161taura\u010dnom stole. Nekla\u010fte k\u00f3dy na pohybuj\u00face sa vozidl\u00e1, vysok\u00e9 stropy alebo miesta bez sign\u00e1lu telef\u00f3nu, ako s\u00fa niektor\u00e9 podzemn\u00e9 stanice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhnite sa zakriven\u00fdm povrchom, ako s\u00fa f\u013ea\u0161e, a vyhnite sa z\u00e1hybu alebo \u017e\u013eabu \u010dasopisu, preto\u017ee vzor sa oh\u00fdba a ned\u00e1 sa naskenova\u0165. Leskl\u00fd papier a sklo odr\u00e1\u017eaj\u00fa svetlo do fotoapar\u00e1tu. Matn\u00fd povrch skenuje spo\u013eahlivej\u0161ie. Pre viac n\u00e1padov na umiestnenie pozrite n\u00e1\u0161 <a href=\"https:\/\/pageloot.com\/sk\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">kompletn\u00fd sprievodca umiestnen\u00edm QR k\u00f3du v marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sledovanie anga\u017eovanosti a anal\u00fdza v\u00fdkonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00fd QR k\u00f3d v\u00e1m umo\u017e\u0148uje mera\u0165 tla\u010d. M\u00f4\u017eete vidie\u0165 po\u010det skenov, \u010dasy skenovania, pribli\u017en\u00e9 polohy a typy zariaden\u00ed pre ka\u017ed\u00fd let\u00e1k, plag\u00e1t alebo reklamu. Ka\u017ed\u00e9mu umiestneniu prira\u010fte vlastn\u00fd k\u00f3d, napr\u00edklad jeden pre reklamu v \u010dasopise a jeden pre pouli\u010dn\u00fd plag\u00e1t, a porovnajte v\u00fdsledky, aby ste sa rozhodli, kam min\u00fa\u0165 svoj \u010fal\u0161\u00ed rozpo\u010det na tla\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"Analytick\u00fd panel QR k\u00f3dov\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy v\u00e1m tie\u017e umo\u017e\u0148uj\u00fa zmeni\u0165 cie\u013e po vytla\u010den\u00ed. Pou\u017e\u00edvaj\u00fa kr\u00e1tky presmerovac\u00ed odkaz, tak\u017ee ak ponuka skon\u010d\u00ed alebo sa str\u00e1nka presunie, uprav\u00edte odkaz a vytla\u010den\u00fd k\u00f3d bude na\u010falej fungova\u0165. Preto s\u00fa dynamick\u00e9 k\u00f3dy vhodn\u00e9 pre \u010doko\u013evek, \u010do nem\u00f4\u017eete lacno pretla\u010di\u0165, ako napr\u00edklad tla\u010d 5 000 bro\u017e\u00far. Zistite viac o <a href=\"https:\/\/pageloot.com\/sk\/qr-code-marketing\/tracking-qr-codes\/\">sledovanie QR k\u00f3dov<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statick\u00e9 k\u00f3dy sta\u010dia, ke\u010f sa odkaz nikdy nezmen\u00ed a nepotrebujete \u0161tatistiky, napr\u00edklad k\u00f3d Wi-Fi alebo odkaz na pevn\u00fa webov\u00fa str\u00e1nku. Statick\u00e9 k\u00f3dy nikdy nevypr\u0161ia a nemaj\u00fa obmedzenie skenovania. Dynamick\u00e9 k\u00f3dy maj\u00fa 14-d\u0148ov\u00fa bezplatn\u00fa sk\u00fa\u0161obn\u00fa verziu a pl\u00e1ny si m\u00f4\u017eete pozrie\u0165 na <a href=\"https:\/\/pageloot.com\/sk\/pricing\/\">cenov\u00e1 str\u00e1nka<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorujte v\u00fdkonnos\u0165 va\u0161ej kampane<\/strong> Za\u010dnite bezplatn\u00fa sk\u00fa\u0161obn\u00fa verziu s <a href=\"https:\/\/pageloot.com\/sk\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d gener\u00e1tor<\/a> na vytv\u00e1ranie editovate\u013en\u00fdch k\u00f3dov a prezeranie \u0161tatist\u00edk skenovania pre ka\u017ed\u00fd tla\u010dov\u00fd kus.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vplyv tla\u010dov\u00fdch techn\u00edk na \u00faspe\u0161nos\u0165 skenovania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digit\u00e1lna tla\u010d je vhodn\u00e1 pre kr\u00e1tke s\u00e9rie a poskytuje ostr\u00e9 v\u00fdsledky na v\u00e4\u010d\u0161ine papiera. Ofsetov\u00e1 tla\u010d stoj\u00ed menej za kus pri ve\u013ek\u00fdch s\u00e9ri\u00e1ch a poskytuje \u010dist\u00e9 okraje. Na text\u00edli\u00e1ch, etiket\u00e1ch a in\u00fdch \u0161peci\u00e1lnych materi\u00e1loch sa atrament m\u00f4\u017ee rozmaza\u0165 alebo vybledn\u00fa\u0165, preto najprv po\u017eiadajte tla\u010diare\u0148 o vzorku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papier poskytuje najlep\u0161\u00ed kontrast. Hrub\u00e1 lepenka, tkanina a kov potrebuj\u00fa v\u00e4\u010d\u0161\u00ed k\u00f3d a siln\u00fd kontrast. Pre\u010d\u00edtajte si viac o <a href=\"https:\/\/pageloot.com\/sk\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">ako tla\u010dov\u00e9 techniky ovplyv\u0148uj\u00fa skenovate\u013enos\u0165 QR k\u00f3dov<\/a>. Pred schv\u00e1len\u00edm tla\u010de v\u017edy otestujte vytla\u010den\u00fa vzorku s nieko\u013ek\u00fdmi telef\u00f3nmi pri r\u00f4znom svetle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neskenuje? Skontrolujte tieto pr\u00ed\u010diny<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00edzky kontrast: pou\u017eite tmav\u00e9 moduly na svetlom pozad\u00ed.<\/li><li>\u017diadna tich\u00e1 z\u00f3na: vy\u010distite aspo\u0148 \u0161tyri moduly pr\u00e1zdneho miesta okolo k\u00f3du.<\/li><li>Pr\u00edli\u0161 mal\u00fd na vzdialenos\u0165: aplikujte pravidlo 10:1.<\/li><li>S\u00fabor s n\u00edzkym rozl\u00ed\u0161en\u00edm: pou\u017eite SVG, EPS alebo vektorov\u00fd PDF.<\/li><li>Odlesk alebo zakriven\u00fd povrch: pou\u017eite matn\u00fd povrch a rovn\u00fa plochu.<\/li><li>Hust\u00fd k\u00f3d: skr\u00e1\u0165te URL adresu alebo pou\u017eite kr\u00e1tky odkaz na z\u00edskanie v\u00e4\u010d\u0161\u00edch, jednoduch\u0161\u00edch modulov.<\/li><li>Nefunk\u010dn\u00fd alebo zmenen\u00fd odkaz: pri dynamickom k\u00f3de opravte cie\u013e v ovl\u00e1dacom paneli.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">M\u00f4\u017eem zmeni\u0165 cie\u013e QR k\u00f3du po tom, \u010do som u\u017e vytla\u010dil svoje reklamy?<\/strong> <p class=\"schema-faq-answer\">\u00c1no, ak pou\u017e\u00edvate dynamick\u00fd QR k\u00f3d. Vytla\u010den\u00fd k\u00f3d odkazuje na kr\u00e1tky presmerovac\u00ed odkaz a cie\u013e uprav\u00edte vo svojom ovl\u00e1dacom paneli. Statick\u00fd k\u00f3d nie je mo\u017en\u00e9 po vytla\u010den\u00ed zmeni\u0165.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Pre\u010do sa m\u00f4j vytla\u010den\u00fd QR k\u00f3d neskenuje?<\/strong> <p class=\"schema-faq-answer\">Zvy\u010dajn\u00e9 pr\u00ed\u010diny s\u00fa n\u00edzky kontrast, ch\u00fdbaj\u00faca tich\u00e1 z\u00f3na, k\u00f3d, ktor\u00fd je pr\u00edli\u0161 mal\u00fd na dan\u00fa vzdialenos\u0165, rozmazan\u00fd s\u00fabor s n\u00edzkym rozl\u00ed\u0161en\u00edm alebo odlesky z leskl\u00e9ho papiera. Vytla\u010dte si n\u00e1tla\u010dok a naskenujte ho nieko\u013ek\u00fdmi telef\u00f3nmi, aby ste zistili pr\u00ed\u010dinu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Ak\u00fd je najlep\u0161\u00ed form\u00e1t s\u00faboru na tla\u010d QR k\u00f3dov na marketingov\u00e9 materi\u00e1ly?<\/strong> <p class=\"schema-faq-answer\">Vektorov\u00e9 form\u00e1ty ako SVG, EPS alebo vektorov\u00e9 PDF s\u00fa najlep\u0161ie pre profesion\u00e1lnu tla\u010d. Daj\u00fa sa \u0161k\u00e1lova\u0165 na ak\u00fako\u013evek ve\u013ekos\u0165 a zachov\u00e1vaj\u00fa si ostr\u00e9 hrany.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Ak\u00e1 ve\u013ek\u00e1 by mala by\u0165 QR k\u00f3d v tla\u010di?<\/strong> <p class=\"schema-faq-answer\">Minim\u00e1lne 0.8 x 0.8 palca (2 x 2 cm) na mal\u00fdch predmetoch, 1 a\u017e 1.5 palca na let\u00e1koch a obaloch a pribli\u017ene 1 palec na ka\u017ed\u00fdch 10 palcov skenovacej vzdialenosti na plag\u00e1toch a n\u00e1pisoch.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">M\u00f4\u017eem sledova\u0165, ko\u013eko \u013eud\u00ed naskenuje QR k\u00f3d v \u010dasopise alebo let\u00e1ku?<\/strong> <p class=\"schema-faq-answer\">\u00c1no, s dynamick\u00fdm QR k\u00f3dom. Vytvorte jeden k\u00f3d pre ka\u017ed\u00fa reklamu alebo let\u00e1k a m\u00f4\u017eete porovna\u0165 skeny pod\u013ea \u010dasu, miesta a zariadenia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Vypr\u0161ia QR k\u00f3dy v tla\u010di?<\/strong> <p class=\"schema-faq-answer\">Statick\u00e9 QR k\u00f3dy nikdy nevypr\u0161ia. Dynamick\u00e9 k\u00f3dy funguj\u00fa, k\u00fdm je v\u00e1\u0161 pl\u00e1n akt\u00edvny a stan\u00fa sa neakt\u00edvnymi po skon\u010den\u00ed pl\u00e1nu, preto udr\u017eujte pl\u00e1n v chode tak dlho, ako sa pou\u017e\u00edva vytla\u010den\u00fd materi\u00e1l.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte sa pou\u017e\u00edva\u0165 QR k\u00f3dy v tla\u010denej reklame. Dodr\u017ete z\u00e1sady skenovate\u013enosti, ve\u013ekosti a umiestnenia a prepojte fyzick\u00fd a digit\u00e1lny marketing.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/sk\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-21T16:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T06:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Using QR Codes in Print Advertising\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"wordCount\":1370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"sk\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"name\":\"Guidelines for Using QR Codes in Print Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"description\":\"Learn how to use QR codes in print advertising. 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S hlbok\u00fdmi odborn\u00fdmi znalos\u0165ami, ktor\u00e9 sa viac ako 5 rokov venuj\u00fa v\u00fdlu\u010dne QR k\u00f3dom, sa Siim stal odborn\u00edkom v tejto oblasti. Rob\u00ed v\u00fdznamn\u00e9 pokroky vo vyu\u017e\u00edvan\u00ed technol\u00f3gie QR na zjednodu\u0161enie a roz\u0161\u00edrenie digit\u00e1lnych interakci\u00ed. Jeho cesta sa neza\u010dala len tu. Siim m\u00e1 rozsiahle digit\u00e1lne z\u00e1zemie s viac ako 10-ro\u010dn\u00fdmi sol\u00eddnymi sk\u00fasenos\u0165ami v sektore softv\u00e9ru ako slu\u017eby (SaaS), \u010do sved\u010d\u00ed o jeho hlboko zakorenen\u00fdch znalostiach v oblasti digit\u00e1lnych rie\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","position":1,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","name":"M\u00f4\u017eem zmeni\u0165 cie\u013e QR k\u00f3du po tom, \u010do som u\u017e vytla\u010dil svoje reklamy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Pre\u010do sa m\u00f4j vytla\u010den\u00fd QR k\u00f3d neskenuje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Ak\u00fd je najlep\u0161\u00ed form\u00e1t s\u00faboru na tla\u010d QR k\u00f3dov na marketingov\u00e9 materi\u00e1ly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Ak\u00e1 ve\u013ek\u00e1 by mala by\u0165 QR k\u00f3d v tla\u010di?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"M\u00f4\u017eem sledova\u0165, ko\u013eko \u013eud\u00ed naskenuje QR k\u00f3d v \u010dasopise alebo let\u00e1ku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"sk"},"inLanguage":"sk"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Vypr\u0161ia QR k\u00f3dy v tla\u010di?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"sk"},"inLanguage":"sk"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/sk\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}