{"id":45805,"date":"2025-09-02T03:15:18","date_gmt":"2025-09-02T03:15:18","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-to-ensure-gdpr-compliance-in-qr-code-analytics\/"},"modified":"2026-04-22T13:14:07","modified_gmt":"2026-04-22T13:14:07","slug":"how-to-ensure-gdpr-compliance-in-qr-code-analytics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ru\/blog\/how-to-ensure-gdpr-compliance-in-qr-code-analytics\/","title":{"rendered":"\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 QR-\u043a\u043e\u0434\u043e\u0432, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 GDPR"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412\u044b \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 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\u041e\u0434\u043d\u0430\u043a\u043e \u0438\u043c \u043d\u0435 \u0445\u0432\u0430\u0442\u0430\u0435\u0442 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u0434\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0442\u044f\u0436\u0435\u043b\u043e\u0433\u043e \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043c\u0435\u043d\u0438 GDPR \u2014 \u044d\u0442\u043e \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0430\u043d\u043e\u043d\u0438\u043c\u043d\u044b. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u0440\u0435\u0430\u043c\u0431\u0443\u043b\u0435 26 GDPR, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u0438\u043b\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u0435\u043c\u043e\u043c\u0443 \u043b\u0438\u0446\u0443, \u043d\u0435 \u043f\u043e\u0434\u043f\u0430\u0434\u0430\u0435\u0442 \u043f\u043e\u0434 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442\u0430. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u044d\u0442\u043e\u0433\u043e \u043f\u0443\u0442\u0435\u043c \u043d\u0435\u043e\u0431\u0440\u0430\u0442\u0438\u043c\u043e\u0433\u043e \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u044f \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0443\u0442\u0435\u043c \u0445\u0435\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f IP-\u0430\u0434\u0440\u0435\u0441\u043e\u0432 \u0438\u043b\u0438 \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0446\u0438\u0444\u0440, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u0432\u0438\u0434\u0435\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0433\u043e\u0440\u043e\u0434 \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0430 \u043d\u0435 \u0435\u0433\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0441\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0443\u0442\u0430\u044e\u0442 \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0441 \u043f\u0441\u0435\u0432\u0434\u043e\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439. \u0425\u043e\u0442\u044f \u043f\u0441\u0435\u0432\u0434\u043e\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430\u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u0440\u044f\u043c\u044b\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u201c\u043a\u043b\u044e\u0447\u043e\u043c\u201d, \u0434\u0430\u043d\u043d\u044b\u0435 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\u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u043d\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 500 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0438\u0437 \u041b\u043e\u043d\u0434\u043e\u043d\u0430 \u0432\u043e \u0432\u0442\u043e\u0440\u043d\u0438\u043a \u2013 \u0430 \u043d\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0436\u0443\u0440\u043d\u0430\u043b\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 <a href=\"https:\/\/pageloot.com\/ru\/blog\/data-retention-rules-for-qr-code-analytics\/\">\u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445<\/a> \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043b\u044e\u0431\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u0443\u0434\u0430\u043b\u044f\u044e\u0442\u0441\u044f, \u043a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u043d\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/clean-simple-infographic-square-format-white-background-black-text-with-blue-6958-3ce126a12b69.webp\" alt=\"\u0428\u0430\u0433\u0438 \u043f\u043e \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 QR\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u0435\u0437 \u0443\u0449\u0435\u0440\u0431\u0430 \u0434\u043b\u044f \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 <a href=\"https:\/\/pageloot.com\/ru\/feature\/analytics\/\">\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 QR-\u043a\u043e\u0434\u043e\u0432 Pageloot<\/a> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u044b \u0443\u0434\u0435\u043b\u044f\u0442\u044c \u043f\u0435\u0440\u0432\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0437\u0430\u0449\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u044b\u0431\u043e\u0440 \u043f\u0440\u0430\u0432\u043e\u0432\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0440\u0430\u0441\u043f\u0435\u0447\u0430\u0442\u0430\u0442\u044c \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u0438\u043d \u043a\u043e\u0434, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u0440\u0430\u0432\u043e\u0432\u044b\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441\u043e \u0441\u0442\u0430\u0442\u044c\u0435\u0439 6 GDPR. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043e\u0434\u043d\u043e \u0438\u0437 \u0434\u0432\u0443\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0439:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>\u0417\u0430\u043a\u043e\u043d\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b<\/strong>: \u0412\u044b \u0447\u0430\u0441\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u044c \u0431\u0430\u0437\u043e\u0432\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0434\u0441\u0447\u0435\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0438\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u0438\u043f\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u2013 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0437\u0430\u043a\u043e\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430, \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0442\u0435\u0441\u0442 \u043d\u0430 \u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0434\u0435\u043b\u043e\u0432\u044b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043d\u0435 \u043f\u0435\u0440\u0435\u0432\u0435\u0448\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u0430\u0432\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/li>\n<li>  <strong>\u0421\u043e\u0433\u043b\u0430\u0441\u0438\u0435<\/strong>: \u042d\u0442\u043e \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0438\u043b\u0438 \u043e\u0447\u0435\u043d\u044c \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <a href=\"https:\/\/pageloot.com\/ru\/blog\/geolocation-analytics-for-qr-codes-how-it-works\/\">\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0433\u0435\u043e\u043b\u043e\u043a\u0430\u0446\u0438\u0438 \u0434\u043b\u044f QR-\u043a\u043e\u0434\u043e\u0432<\/a> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0442\u043e\u0447\u043d\u044b\u0435 GPS-\u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442\u044b, \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u044f\u0432\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043e\u0431\u044b\u0447\u043d\u043e \u0447\u0435\u0440\u0435\u0437 \u0437\u0430\u043f\u0440\u043e\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0441\u043b\u0435 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0434\u043e \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041b\u0443\u0447\u0448\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043f\u043e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u2014 \u044d\u0442\u043e \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u201c\u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e\u201d. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0437\u0430\u0449\u0438\u0442\u044b \u0432 \u0432\u0430\u0448 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430, \u0430 \u043d\u0435 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u044d\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0411\u0443\u0434\u0443\u0447\u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u043c\u0438 \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0435 \u0434\u043b\u044f \u0438\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0432\u0430\u0448\u0438\u043c\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c\u0438 \u0442\u043e\u0447\u043a\u0430\u043c\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-editorial-illustration-square-format-about-privacy-by-design-for-qr-cod-2015-defaea122536.webp\" alt=\"\u041a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u0439\u0442\u0435 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0434\u0430\u043d\u043d\u044b\u0445<\/strong>: \u0418\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0441\u0431\u043e\u0440\u0430 \u0442\u043e\u0447\u043d\u044b\u0445 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442 \u0438\u043b\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432, \u0435\u0441\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u043b\u044f \u0446\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n<li>  <strong>\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0447\u0435\u0442\u043a\u0438\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f<\/strong>: \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438\u043b\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0434\u0430 \u0447\u0435\u0442\u043a\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u044d\u0442\u0438\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u043e\u0431\u0437\u043e\u0440\u0435 <a href=\"https:\/\/pageloot.com\/ru\/blog\/qr-code-privacy-laws-key-regulations\/\">\u0437\u0430\u043a\u043e\u043d\u043e\u0432 \u043e \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 QR-\u043a\u043e\u0434\u043e\u0432<\/a>.<\/li>\n<li>  <strong>\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/strong>: \u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0448\u0438\u0444\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 \u043d\u0435\u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0442\u0440\u0435\u0442\u044c\u0438\u043c \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c.<\/li>\n<li>  <strong>\u0421\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e<\/strong>: \u0425\u043e\u0442\u044f 39% \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043d\u0430\u0439\u0442\u0438 \u0441\u043f\u043e\u0441\u043e\u0431 <a href=\"https:\/\/pageloot.com\/ru\/blog\/balancing-qr-code-personalization-privacy\/\">\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e<\/a> \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0441\u044f \u043a\u0430\u043a \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439, \u0430 \u043d\u0435 \u043d\u0430\u0432\u044f\u0437\u0447\u0438\u0432\u044b\u0439.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-d678f495f293\"><strong class=\"schema-faq-question\">\u041d\u0443\u0436\u0435\u043d \u043b\u0438 \u043c\u043d\u0435 \u0431\u0430\u043d\u043d\u0435\u0440 \u0441 \u0444\u0430\u0439\u043b\u0430\u043c\u0438 cookie \u0434\u043b\u044f \u043c\u043e\u0435\u0433\u043e QR-\u043a\u043e\u0434\u0430?<\/strong> <p class=\"schema-faq-answer\">\u0411\u0430\u043d\u043d\u0435\u0440 \u0441 \u0444\u0430\u0439\u043b\u0430\u043c\u0438 cookie \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f, \u0435\u0441\u043b\u0438 \u043c\u0435\u0441\u0442\u043e \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0441\u0435\u0440\u0432\u0435\u0440 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442 \u043d\u0435\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0444\u0430\u0439\u043b\u044b cookie \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u0430, \u0432\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0431\u0430\u043d\u043d\u0435\u0440 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0433\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c ePrivacy \u0438 GDPR \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0442\u0440\u0435\u043a\u0435\u0440\u043e\u0432.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-f58753197987\"><strong class=\"schema-faq-question\">\u0417\u0430\u043a\u043e\u043d\u043d\u043e \u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0415\u0421?<\/strong> <p class=\"schema-faq-answer\">\u0414\u0430, \u043d\u043e \u043c\u0435\u0442\u043e\u0434 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043e\u0431\u0449\u0435\u0433\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e IP-\u0430\u0434\u0440\u0435\u0441\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u043e \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0437\u0430\u043a\u043e\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430. \u041e\u0434\u043d\u0430\u043a\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 GPS \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u044f\u0432\u043d\u043e\u0433\u043e, \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-c9aad4c3c430\"><strong class=\"schema-faq-question\">\u041a\u0430\u043a \u044f \u043c\u043e\u0433\u0443 \u0437\u0430\u0449\u0438\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0442 \u0432\u0440\u0435\u0434\u043e\u043d\u043e\u0441\u043d\u044b\u0445 \u043a\u043e\u0434\u043e\u0432?<\/strong> <p class=\"schema-faq-answer\">Always use custom branding and official domains so users can verify they are being sent to a legitimate site. Educating your customers on how to identify QR code privacy risks and avoiding generic, unverified generators will help keep your audience safe from phishing and malware. Respecting user privacy does not mean you have to fly blind in your marketing campaigns. By choosing the right anonymization techniques and being transparent about your data practices, you can build a high-performing, data-driven strategy that satisfies both your business goals and European regulators. Ready to start tracking your results securely? Create your first campaign with our dynamic QR code generator and see how easy it is to manage your data responsibly.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 QR-\u043a\u043e\u0434\u043e\u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 GDPR. \u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e IP-\u0430\u0434\u0440\u0435\u0441\u043e\u0432, \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0443\u044e \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0437\u0430\u043a\u043e\u043d\u043d\u043e\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>","protected":false},"author":17,"featured_media":50324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-45805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for GDPR-Compliant QR Code Analytics<\/title>\n<meta name=\"description\" content=\"Ensure your QR code analytics are GDPR-compliant. Learn how to use IP anonymization, transparent data processing, and choose a lawful basis for scan data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/ru\/blog\/how-to-ensure-gdpr-compliance-in-qr-code-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for GDPR-Compliant QR Code Analytics\" \/>\n<meta property=\"og:description\" content=\"Ensure your QR code analytics are GDPR-compliant. 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