{"id":47081,"date":"2025-09-20T02:34:32","date_gmt":"2025-09-20T02:34:32","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-qr-code-placement-in-marketing\/"},"modified":"2026-10-23T06:01:18","modified_gmt":"2026-10-23T06:01:18","slug":"ultimate-guide-to-qr-code-placement-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/","title":{"rendered":"Onde Colocar QR Codes em Materiais de Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As melhores pr\u00e1ticas de coloca\u00e7\u00e3o de c\u00f3digos QR resumem-se a cinco regras. Imprima o c\u00f3digo com pelo menos 2 x 2 cm (0.8 x 0.8 polegadas), mantenha uma zona de sil\u00eancio de quatro m\u00f3dulos em cada lado, use m\u00f3dulos escuros em um fundo claro, coloque-o em uma superf\u00edcie plana e fosca a uma altura confort\u00e1vel e adicione uma breve chamada para a\u00e7\u00e3o ao lado. Teste cada prova impressa com pelo menos dois telefones antes da tiragem completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este guia abrange as regras e diretrizes de design de c\u00f3digos QR para tamanho, contraste e superf\u00edcie, onde colocar o c\u00f3digo em cada tipo de material, como anunciar usando c\u00f3digos QR e o que a p\u00e1gina de destino por tr\u00e1s do c\u00f3digo precisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores Pr\u00e1ticas de C\u00f3digo QR em Resumo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tamanho:<\/strong> pelo menos 2 x 2 cm (0.8 x 0.8 pol) para itens port\u00e1teis. Para dist\u00e2ncia, use 1 polegada de largura do c\u00f3digo para cada 10 polegadas de dist\u00e2ncia de digitaliza\u00e7\u00e3o.<\/li>\n<li><strong>Zona de sil\u00eancio:<\/strong> uma margem vazia de pelo menos quatro m\u00f3dulos em todos os quatro lados. Sem texto, linhas ou marcas de corte dentro dela.<\/li>\n<li><strong>Contraste:<\/strong> c\u00f3digo escuro em um fundo claro. Nunca o inverta ou use um c\u00f3digo claro em um fundo escuro, a menos que o tenha testado em v\u00e1rios telefones.<\/li>\n<li><strong>Superf\u00edcie:<\/strong> plano e fosco. Evite dobras, costuras, curvas, brilho e laminado brilhante.<\/li>\n<li><strong>Chamada para a\u00e7\u00e3o:<\/strong> diga \u00e0s pessoas por que digitalizar, por exemplo &#8220;Digitalize para ver o menu&#8221;.<\/li>\n<li><strong>Destino:<\/strong> uma p\u00e1gina otimizada para celular que carrega r\u00e1pido e corresponde ao que a chamada para a\u00e7\u00e3o prometeu.<\/li>\n<li><strong>Testes:<\/strong> digitalize a prova final em um iPhone e um telefone Android, na luz onde o c\u00f3digo ser\u00e1 usado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Padr\u00f5es T\u00e9cnicos para Tamanho e Dist\u00e2ncia de Visualiza\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo QR muito pequeno ou borrado n\u00e3o ser\u00e1 digitalizado. Para materiais port\u00e1teis de curta dist\u00e2ncia, o tamanho m\u00ednimo pr\u00e1tico \u00e9 de 2 x 2 cm (0.8 x 0.8 polegadas). Para materiais maiores vistos de longe, de uma sala ou rua, use a regra 10:1: permita pelo menos 1 polegada de largura do c\u00f3digo para cada 10 polegadas de dist\u00e2ncia de digitaliza\u00e7\u00e3o. Um p\u00f4ster que as pessoas leem a 5 p\u00e9s de dist\u00e2ncia precisa de um c\u00f3digo com pelo menos 6 polegadas de largura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para impress\u00e3o comercial, exporte a arte como um arquivo vetorial como SVG, EPS ou PDF. Arquivos vetoriais permanecem n\u00edtidos em qualquer tamanho, enquanto imagens rasterizadas desfocam quando ampliadas. Se voc\u00ea precisar usar uma imagem rasterizada como PNG, exporte-a em um tamanho grande o suficiente para 300 DPI no tamanho final de impress\u00e3o. Leia nosso <a href=\"https:\/\/pageloot.com\/pt\/how-to\/qr-code-size-guide\/\">guia de tamanho de c\u00f3digo QR<\/a> para verificar as dimens\u00f5es corretas para cada formato.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr><th>Tipo de Coloca\u00e7\u00e3o<\/th><th>Tamanho recomendado<\/th><th>Dist\u00e2ncia de Visualiza\u00e7\u00e3o<\/th><th>N\u00edvel de corre\u00e7\u00e3o de erros<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr><td>Cart\u00f5es de visita<\/td><td>2 x 2 cm (0,8 x 0,8 pol.)<\/td><td>De m\u00e3o (menos de 30 cm)<\/td><td>N\u00edvel L ou M<\/td><\/tr>\n<tr><td>Folhetos e brochuras<\/td><td>3 x 3 cm (1,2 x 1,2 pol.)<\/td><td>Comprimento do bra\u00e7o (30 a 60 cm)<\/td><td>N\u00edvel M<\/td><\/tr>\n<tr><td>Embalagens de produtos<\/td><td>3 x 3 cm (1,2 x 1,2 pol.)<\/td><td>De m\u00e3o (30 a 60 cm)<\/td><td>N\u00edvel Q ou H<\/td><\/tr>\n<tr><td>P\u00f4steres e exibi\u00e7\u00f5es<\/td><td>10 x 10 cm (4 x 4 pol.)<\/td><td>Dist\u00e2ncia de caminhada (90 cm a 2,1 m)<\/td><td>N\u00edvel M<\/td><\/tr>\n<tr><td>Outdoors e banners<\/td><td>40 x 40 cm (16 x 16 pol) ou maior<\/td><td>Longa dist\u00e2ncia (mais de 4,5 m)<\/td><td>N\u00edvel H<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A corre\u00e7\u00e3o de erros permite que um scanner leia um c\u00f3digo mesmo quando parte dele est\u00e1 danificada ou coberta. O N\u00edvel L recupera cerca de 7% dos dados, M cerca de 15%, Q cerca de 25% e H cerca de 30%. N\u00edveis mais altos tornam o padr\u00e3o mais denso, ent\u00e3o um c\u00f3digo com uma URL longa no N\u00edvel H precisa de um tamanho de impress\u00e3o maior para permanecer leg\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regras de Design de QR Code: Contraste, Zonas Silenciosas e Sele\u00e7\u00e3o de Superf\u00edcie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scanners leem um c\u00f3digo QR detectando a diferen\u00e7a entre m\u00f3dulos escuros e o espa\u00e7o claro ao redor deles. M\u00f3dulos pretos em um fundo branco s\u00e3o a escolha mais segura. As cores da marca funcionam se os m\u00f3dulos escuros permanecerem claramente mais escuros que o fundo. Verifique o resultado convertendo seu design para escala de cinza: se o c\u00f3digo parecer desbotado, a c\u00e2mera do celular tamb\u00e9m ter\u00e1 dificuldades.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantenha o primeiro plano mais escuro que o fundo. C\u00f3digos claro sobre escuro (invertidos) falham em muitos aplicativos de scanner mais antigos.<\/li>\n<li>N\u00e3o use vermelho em um fundo escuro, ou duas cores de brilho semelhante.<\/li>\n<li>Deixe uma zona silenciosa de pelo menos quatro m\u00f3dulos em cada lado. Texto, bordas, fotos e linhas de corte dentro desta margem podem impedir a leitura.<\/li>\n<li>N\u00e3o estique o c\u00f3digo. Mantenha-o perfeitamente quadrado.<\/li>\n<li>Evite laminados brilhantes, folha met\u00e1lica e vidro que refletem a luz. Use papel fosco ou lamina\u00e7\u00e3o fosca.<\/li>\n<li>Se voc\u00ea adicionar um logotipo, mantenha-o pequeno e centralizado, e use um n\u00edvel de corre\u00e7\u00e3o de erro mais alto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas leituras falhas v\u00eam de alguns erros repetitivos. Evite-os <a href=\"https:\/\/pageloot.com\/pt\/blog\/qr-code-placement-mistakes\/\">erros comuns na coloca\u00e7\u00e3o de c\u00f3digos QR<\/a> antes de imprimir.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/09\/simple-square-infographic-on-a-white-background-with-black-text-and-blue-and-lig-2470-74c79b543197-43aaf77c3301.webp\" alt=\"Guia de posicionamento de c\u00f3digo QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores Pr\u00e1ticas para o Posicionamento de QR Codes em Formatos de Impress\u00e3o e Exibi\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A coloca\u00e7\u00e3o decide se as pessoas notam o c\u00f3digo. Coloque-o onde as pessoas j\u00e1 olham e onde podem segurar um telefone firmemente. Adicione uma breve instru\u00e7\u00e3o ao lado dele, porque as pessoas n\u00e3o escaneiam o que n\u00e3o entendem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flyers, Brochuras e Correio Direto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque o c\u00f3digo onde o leitor termina de ler, por exemplo, no canto inferior direito ou no \u00faltimo painel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/flyers\/\">C\u00f3digos QR em folhetos<\/a> ao lado da oferta principal e mantenha-os afastados das bordas cortadas do papel.<\/li>\n<li>Coloque <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/brochures\/\">c\u00f3digos QR em brochuras<\/a> dentro de um \u00fanico painel. N\u00e3o coloque um c\u00f3digo sobre uma dobra ou vinco, pois o padr\u00e3o dobra e quebra.<\/li>\n<li>Para mala direta, mantenha o c\u00f3digo fora da indica\u00e7\u00e3o postal e da zona livre de c\u00f3digo de barras exigida pelo seu servi\u00e7o postal. Verifique as regras com sua gr\u00e1fica\/empresa de correspond\u00eancia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Embalagens e R\u00f3tulos de Produtos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embalagens chegam \u00e0s pessoas depois da compra, o que \u00e9 adequado para v\u00eddeos de configura\u00e7\u00e3o, registro de garantia e ofertas de recompra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/product-packaging\/\">c\u00f3digos QR em embalagens de produtos<\/a> num painel plano, n\u00e3o num canto arredondado ou num gargalo estreito.<\/li>\n<li>Use corre\u00e7\u00e3o de erro N\u00edvel Q ou H para que o c\u00f3digo ainda seja lido ap\u00f3s arranh\u00f5es, umidade ou manuseio.<\/li>\n<li>Mantenha o c\u00f3digo longe de fitas de abertura, costuras e etiquetas de pre\u00e7o que possam cobrir parte dele.<\/li>\n<li>Em garrafas e latas, mantenha o c\u00f3digo pequeno o suficiente para ficar na parte mais plana. Um c\u00f3digo que se estende muito em torno de uma curva n\u00e3o ser\u00e1 escaneado.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cartazes, Vitrines e Telas P\u00fablicas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sinais precisam funcionar para pessoas que est\u00e3o andando ou paradas a alguns metros de dist\u00e2ncia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/posters\/\">C\u00f3digos QR em cartazes<\/a> ao n\u00edvel dos olhos, aproximadamente 3.5 a 5.5 p\u00e9s do ch\u00e3o, para que ningu\u00e9m precise se curvar ou esticar.<\/li>\n<li>c\u00f3digos QR em displays e telas <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/displays-and-screens\/\">c\u00f3digos QR em displays e telas<\/a> na tela tempo suficiente para escanear. Dez segundos \u00e9 um m\u00ednimo seguro, e um c\u00f3digo est\u00e1tico que permanece vis\u00edvel \u00e9 melhor do que um em uma anima\u00e7\u00e3o em movimento.<\/li>\n<li>Siga o b\u00e1sico de <a href=\"https:\/\/pageloot.com\/pt\/how-to\/use-qr-codes-in-print-media\/\">o uso de c\u00f3digos QR em m\u00eddia impressa<\/a> e mostre um c\u00f3digo por sinal, para que a c\u00e2mera n\u00e3o precise escolher.<\/li>\n<li>N\u00e3o coloque c\u00f3digos onde as pessoas n\u00e3o podem parar, como em um ve\u00edculo em movimento, um outdoor alto ou uma janela longe da cal\u00e7ada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como Anunciar Usando C\u00f3digos QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para anunciar usando c\u00f3digos QR, trate cada c\u00f3digo como um an\u00fancio curto com um \u00fanico objetivo. Escolha o local, escreva uma chamada para a\u00e7\u00e3o, direcione as pessoas para uma p\u00e1gina espec\u00edfica e me\u00e7a o resultado. Use este processo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha um objetivo por c\u00f3digo, como um cupom, um menu, uma avalia\u00e7\u00e3o ou uma p\u00e1gina de produto.<\/li>\n<li>Gere o c\u00f3digo com o destino j\u00e1 definido. N\u00e3o envie as pessoas para uma p\u00e1gina inicial quando voc\u00ea prometeu um cupom.<\/li>\n<li>Posicione-o usando as regras de tamanho e superf\u00edcie acima, e adicione uma chamada para a\u00e7\u00e3o com o benef\u00edcio, por exemplo \u201cEscaneie para 15% de desconto no seu primeiro pedido\u201d.<\/li>\n<li>Use um c\u00f3digo diferente para cada local (flyer, vitrine, embalagem), para que voc\u00ea possa saber qual funciona.<\/li>\n<li>Imprima uma prova, escaneie com dois telefones e s\u00f3 ent\u00e3o fa\u00e7a o pedido completo.<\/li>\n<li>Verifique as contagens de escaneamentos ap\u00f3s uma ou duas semanas e mova o or\u00e7amento para os locais que geram escaneamentos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bons locais para anunciar com c\u00f3digos QR incluem vitrines de lojas, displays de mesa, recibos, caixas de entrega, sinaliza\u00e7\u00e3o de eventos, estandes de feiras e mala direta. Locais fracos incluem qualquer coisa em movimento, qualquer coisa acima do n\u00edvel dos olhos e qualquer lugar sem sinal de celular.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumentando os Escaneamentos com Chamadas para A\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo sem contexto n\u00e3o d\u00e1 \u00e0s pessoas um motivo para pegar o telefone. Coloque uma breve chamada para a\u00e7\u00e3o ao lado dele. Exemplos que funcionam: \u201cEscaneie para ver o menu\u201d, \u201cEscaneie para reservar uma mesa\u201d, \u201cEscaneie para 15% de desconto\u201d, \u201cEscaneie para deixar uma avalia\u00e7\u00e3o\u201d. Coloque o texto diretamente acima ou abaixo do c\u00f3digo, em um tamanho que as pessoas possam ler da mesma dist\u00e2ncia que o c\u00f3digo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um logotipo no centro pode ajudar as pessoas a confiar no c\u00f3digo. Use um <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator-with-logo\/\">Gerador de QR Code com Logo<\/a>, mantenha o logotipo pequeno e reteste o c\u00f3digo depois de adicion\u00e1-lo. Imprimir o endere\u00e7o da web curto abaixo do c\u00f3digo d\u00e1 \u00e0s pessoas que n\u00e3o conseguem escanear uma maneira de digit\u00e1-lo.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/09\/simple-clean-illustration-square-format-white-background-with-blue-and-light-g-2169-2645d2c4dd79-d8aa0ead70d4.webp\" alt=\"Design de CTA de c\u00f3digo QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores Pr\u00e1ticas para P\u00e1ginas de Destino de C\u00f3digo QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das pessoas escaneia em um telefone, com uma m\u00e3o, muitas vezes usando dados m\u00f3veis. A p\u00e1gina por tr\u00e1s do c\u00f3digo decide se o escaneamento se torna um cliente. Siga estas melhores pr\u00e1ticas para p\u00e1ginas de destino de c\u00f3digo QR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie primeiro para uma tela de telefone. Use texto grande e bot\u00f5es grandes.<\/li>\n<li>Fa\u00e7a a p\u00e1gina carregar rapidamente. Use imagens pequenas e evite pop-ups pesados ou v\u00eddeos com reprodu\u00e7\u00e3o autom\u00e1tica.<\/li>\n<li>Corresponda \u00e0 chamada para a\u00e7\u00e3o. Se a placa diz \u201cEscaneie para 15% de desconto\u201d, mostre o desconto na primeira tela.<\/li>\n<li>Coloque uma a\u00e7\u00e3o principal acima da dobra, como um bot\u00e3o para o cupom, a reserva ou a chamada.<\/li>\n<li>Mantenha os formul\u00e1rios curtos. Pe\u00e7a um endere\u00e7o de e-mail ou um n\u00famero de telefone, n\u00e3o um perfil completo.<\/li>\n<li>Use https, e certifique-se de que a p\u00e1gina funciona sem necessidade de login.<\/li>\n<li>Teste-o tanto em iPhone quanto em Android, usando dados m\u00f3veis e n\u00e3o apenas Wi-Fi do escrit\u00f3rio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rastreamento de Engajamento com Tecnologia Din\u00e2mica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo QR est\u00e1tico armazena o endere\u00e7o da web dentro do padr\u00e3o. Ele nunca expira e funciona sem nenhum servi\u00e7o, o que \u00e9 suficiente para um link permanente como um login de Wi-Fi ou um cart\u00e3o de contato. O limite \u00e9 que voc\u00ea n\u00e3o pode alterar o endere\u00e7o ap\u00f3s a impress\u00e3o. Se a p\u00e1gina mudar ou uma oferta terminar, cada c\u00f3digo impresso apontar\u00e1 para a p\u00e1gina antiga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo QR din\u00e2mico aponta para um link curto que voc\u00ea pode redirecionar a qualquer momento, para que o c\u00f3digo impresso permane\u00e7a o mesmo enquanto o destino muda. Ele tamb\u00e9m registra as digitaliza\u00e7\u00f5es, incluindo quando, onde e em que tipo de dispositivo. Isso ajuda voc\u00ea a comparar um folheto com um an\u00fancio de janela, e remove os custos de reimpress\u00e3o quando uma campanha muda. Um link curto tamb\u00e9m oferece um padr\u00e3o mais simples e menos denso que \u00e9 escaneado mais facilmente em tamanhos pequenos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos din\u00e2micos Pageloot v\u00eam com um teste gratuito de 14 dias e uma garantia de devolu\u00e7\u00e3o do dinheiro em 30 dias nos planos, e voc\u00ea pode ver os planos em <a href=\"https:\/\/pageloot.com\/pt\/pricing\/\">pageloot.com\/pricing<\/a>. Um c\u00f3digo din\u00e2mico em um plano mensal ou anual torna-se inativo quando o plano termina, ent\u00e3o escolha c\u00f3digos din\u00e2micos para campanhas que voc\u00ea planeja manter ativas.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorar Desempenho da Campanha<\/strong> Quer ver quais materiais geram mais digitaliza\u00e7\u00f5es? Use o <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">Gerador de QR Code Din\u00e2mico<\/a> para criar c\u00f3digos edit\u00e1veis, revisar an\u00e1lises de digitaliza\u00e7\u00e3o e atualizar URLs de destino sem reimprimir.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo: escolha um tamanho que se ajuste \u00e0 dist\u00e2ncia de visualiza\u00e7\u00e3o, mantenha a zona de sil\u00eancio limpa, use alto contraste, coloque o c\u00f3digo em uma superf\u00edcie plana ao n\u00edvel dos olhos e escreva uma chamada para a\u00e7\u00e3o. Em seguida, teste a prova impressa antes da execu\u00e7\u00e3o completa. Voc\u00ea pode criar e baixar seu c\u00f3digo com o <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">Gerador de QR Code gr\u00e1tis<\/a> no Pageloot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-000000000001\"><strong class=\"schema-faq-question\">Quais s\u00e3o as melhores pr\u00e1ticas para a coloca\u00e7\u00e3o de c\u00f3digos QR?<\/strong> <p class=\"schema-faq-answer\">Coloque o c\u00f3digo em uma superf\u00edcie plana e fosca a uma altura confort\u00e1vel, com pelo menos 2 x 2 cm para itens port\u00e1teis, com uma zona de sil\u00eancio de quatro m\u00f3dulos em cada lado. Posicione-o onde as pessoas j\u00e1 olham, como no final de um folheto ou no centro de um p\u00f4ster, e adicione uma breve chamada para a\u00e7\u00e3o ao lado.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000002\"><strong class=\"schema-faq-question\">Quais s\u00e3o as regras b\u00e1sicas de design de c\u00f3digos QR?<\/strong> <p class=\"schema-faq-answer\">Utilize m\u00f3dulos escuros em um fundo claro, mantenha o c\u00f3digo quadrado e sem distor\u00e7\u00e3o, deixe uma zona de sil\u00eancio de pelo menos quatro m\u00f3dulos e mantenha qualquer logotipo pequeno e centralizado. N\u00e3o imprima em superf\u00edcies brilhantes ou curvas e teste a prova impressa em mais de um telefone.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000003\"><strong class=\"schema-faq-question\">Qual \u00e9 o tamanho m\u00ednimo recomendado para um c\u00f3digo QR impresso?<\/strong> <p class=\"schema-faq-answer\">O m\u00ednimo pr\u00e1tico para materiais port\u00e1teis, como cart\u00f5es de visita, \u00e9 de 2 x 2 cm (0,8 x 0,8 polegadas). Para materiais vistos \u00e0 dist\u00e2ncia, utilize a regra de 10:1: 1 polegada de largura do c\u00f3digo para cada 10 polegadas de dist\u00e2ncia de leitura.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000004\"><strong class=\"schema-faq-question\">Como fa\u00e7o para anunciar usando c\u00f3digos QR?<\/strong> <p class=\"schema-faq-answer\">Atribua um \u00fanico objetivo a cada c\u00f3digo, aponte-o para uma p\u00e1gina espec\u00edfica que corresponda \u00e0 sua chamada para a\u00e7\u00e3o e coloque-o ao n\u00edvel dos olhos numa superf\u00edcie plana. Use um c\u00f3digo separado para cada localiza\u00e7\u00e3o e compare as contagens de leitura ap\u00f3s uma a duas semanas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000005\"><strong class=\"schema-faq-question\">O que faz uma boa p\u00e1gina de destino de c\u00f3digo QR?<\/strong> <p class=\"schema-faq-answer\">Uma p\u00e1gina que carrega rapidamente em um celular, exibe a oferta prometida na primeira tela, possui uma a\u00e7\u00e3o clara e n\u00e3o exige login. Teste-a em iPhone e Android usando dados m\u00f3veis.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000006\"><strong class=\"schema-faq-question\">Consegue colocar um c\u00f3digo QR numa superf\u00edcie curva como uma garrafa?<\/strong> <p class=\"schema-faq-answer\">Sim, mas mantenha o c\u00f3digo pequeno e coloque-o na parte mais plana da superf\u00edcie. Se o c\u00f3digo envolver uma curva muito longe, o padr\u00e3o distorce e a c\u00e2mera n\u00e3o consegue ler tudo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000007\"><strong class=\"schema-faq-question\">Como voc\u00ea pode atualizar um c\u00f3digo QR impresso se o link de destino mudar?<\/strong> <p class=\"schema-faq-answer\">Use um c\u00f3digo QR din\u00e2mico. O padr\u00e3o impresso permanece o mesmo, e voc\u00ea altera o destino na sua conta. Um c\u00f3digo QR est\u00e1tico n\u00e3o pode ser alterado ap\u00f3s a impress\u00e3o.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000008\"><strong class=\"schema-faq-question\">Por que o meu QR code impresso n\u00e3o escaneia?<\/strong> <p class=\"schema-faq-answer\">As causas mais comuns s\u00e3o um c\u00f3digo muito pequeno, uma zona de sil\u00eancio ausente, baixo contraste, uma superf\u00edcie brilhante ou curva e um arquivo borrado de baixa resolu\u00e7\u00e3o. Imprima uma c\u00f3pia de teste maior e verifique estes pontos nessa ordem.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Saiba onde colocar QR codes em flyers, embalagens e cartazes para ter mais escaneamentos. Siga regras de tamanho, contraste e dicas de posicionamento.<\/p>","protected":false},"author":17,"featured_media":56377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-47081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where to Place QR Codes on Marketing Materials<\/title>\n<meta name=\"description\" content=\"Learn where to place QR codes on flyers, packaging, and posters for maximum scans. 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Place it where people already look, such as the end of a flyer or the center of a poster, and add a short call to action next to it.\",\"inLanguage\":\"pt\"},\"inLanguage\":\"pt\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000002\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-qr-code-placement-in-marketing\\\/#faq-question-000000000002\",\"name\":\"What are the basic QR code design rules?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use dark modules on a light background, keep the code square and unstretched, leave a quiet zone of at least four modules, and keep any logo small and centered. 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