{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"Como Adicionar Par\u00e2metros UTM a C\u00f3digos QR para Rastreamento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Est\u00e1 a ter dificuldades em ver quais dos seus materiais de marketing f\u00edsico est\u00e3o realmente a gerar tr\u00e1fego para o website? Sem um acompanhamento adequado, cada leitura de um cartaz ou folheto desaparece no balde de tr\u00e1fego \u201cDireto\u201d no Google Analytics, tornando imposs\u00edvel calcular o seu ROI. Este guia explica como usar par\u00e2metros UTM para transformar cada leitura de c\u00f3digo QR em dados mensur\u00e1veis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Porque o Seu C\u00f3digo QR Precisa de Par\u00e2metros UTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um utilizador l\u00ea um c\u00f3digo QR padr\u00e3o, o Google Analytics (especificamente o GA4) muitas vezes tem dificuldade em identificar a origem dessa visita. Como a aplica\u00e7\u00e3o da c\u00e2mara do smartphone abre o navegador diretamente sem passar um cabe\u00e7alho de refer\u00eancia, a sess\u00e3o \u00e9 geralmente categorizada como tr\u00e1fego Direto. Esta limita\u00e7\u00e3o t\u00e9cnica deixa os profissionais de marketing sem saber se um visitante interagiu atrav\u00e9s de <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/flyers\/\">C\u00f3digos QR em folhetos<\/a> ou <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/business-cards\/\">c\u00f3digos QR em cart\u00f5es de visita<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os par\u00e2metros UTM (Urchin Tracking Module) s\u00e3o etiquetas de texto simples anexadas ao final de um URL. Quando um visitante l\u00ea um c\u00f3digo que cont\u00e9m estas etiquetas, o GA4 extrai a informa\u00e7\u00e3o e atribui a sess\u00e3o \u00e0 campanha, fonte e meio corretos. A implementa\u00e7\u00e3o desta configura\u00e7\u00e3o \u00e9 a base principal para <a href=\"https:\/\/pageloot.com\/pt\/qr-code-marketing\/tracking-qr-codes\/\">rastreamento de c\u00f3digos QR<\/a> eficazmente em diferentes pontos de contacto f\u00edsicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selecionar as Etiquetas UTM Corretas para Dados Precisos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para manter os dados limpos, deve seguir conven\u00e7\u00f5es de nomenclatura rigorosas. O Google Analytics diferencia mai\u00fasculas de min\u00fasculas, o que significa que etiquetas como \u201cQR<em>Code\u201d e \u201cqr<\/em>code\u201d aparecer\u00e3o como entradas separadas nos seus relat\u00f3rios, fragmentando os seus insights. A consist\u00eancia \u00e9 fundamental para garantir que os seus <a href=\"https:\/\/pageloot.com\/pt\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">an\u00e1lises de c\u00f3digo QR<\/a> s\u00e3o f\u00e1ceis de ler e interpretar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tabela seguinte resume os par\u00e2metros principais que deve usar para as suas campanhas offline:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Par\u00e2metro<\/th>\n<th>Finalidade<\/th>\n<th>Exemplo<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>Identifica a localiza\u00e7\u00e3o f\u00edsica ou material.<\/td>\n<td>outdoor, folheto, <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/vehicles\/\">ve\u00edculos<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>Identifica o canal de marketing (use `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>O nome do seu esfor\u00e7o de marketing espec\u00edfico.<\/td>\n<td>ver\u00e3o<em>promo\u00e7\u00e3o<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>Distingue entre diferentes vers\u00f5es de um an\u00fancio.<\/td>\n<td>esquerda<em>barra lateral, azul<\/em>Projeto<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Dica Profissional:<\/strong> Sempre use letras min\u00fasculas para todos os par\u00e2metros UTM. Isso evita a cria\u00e7\u00e3o acidental de categorias duplicadas e garante que todos os seus dados de digitaliza\u00e7\u00e3o permane\u00e7am consolidados em um \u00fanico relat\u00f3rio.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Passos para Construir Seu Link QR Rastre\u00e1vel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um URL rastre\u00e1vel \u00e9 um processo simples, mas requer precis\u00e3o para evitar erros t\u00e9cnicos. Se um URL for formatado incorretamente, pode levar a um erro 404 ou resultar em <a href=\"https:\/\/pageloot.com\/pt\/qr-code-marketing\/why-qr-code-not-working\/\">por que seu c\u00f3digo QR n\u00e3o est\u00e1 funcionando<\/a> durante uma campanha ao vivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gerar o URL com tags<\/strong>: Use um construtor de URL de campanha confi\u00e1vel para inserir seu link de destino e os par\u00e2metros UTM correspondentes.<\/li>\n<li><strong>Abordar o comprimento do URL<\/strong>: URLs longos com v\u00e1rias tags UTM criam padr\u00f5es QR densos e complexos. Esses pequenos m\u00f3dulos s\u00e3o frequentemente dif\u00edceis de ler para c\u00e2meras de smartphones mais antigos, especialmente em condi\u00e7\u00f5es de pouca luz.<\/li>\n<li><strong>Escolha um gerador<\/strong>: Insira seu URL final em um <a href=\"https:\/\/pageloot.com\/pt\/website-qr-code-generator\/\">gerador de c\u00f3digo QR de site<\/a> para criar o c\u00f3digo visual.<\/li>\n<li><strong>Realize um teste de leitura<\/strong>: Antes de prosseguir para a impress\u00e3o em massa, leia o c\u00f3digo com v\u00e1rios dispositivos diferentes para verificar se o navegador m\u00f3vel exibe corretamente o URL com tags UTM.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Para manter alta capacidade de leitura e a capacidade de atualizar seus links de rastreamento mesmo depois que seus materiais forem impressos, use um <strong><a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">Gerador de C\u00f3digo QR Din\u00e2mico<\/a><\/strong>. Esta ferramenta permite corrigir erros de digita\u00e7\u00e3o ou alterar links de destino sem reimprimir seus folhetos ou brochuras.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Por que os C\u00f3digos QR Din\u00e2micos s\u00e3o Essenciais para An\u00e1lises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa tecnicamente adicionar par\u00e2metros UTM a um c\u00f3digo QR est\u00e1tico, raramente \u00e9 recomendado para marketing profissional. Um c\u00f3digo QR est\u00e1tico incorpora todo o URL longo diretamente em seu padr\u00e3o de pixels. \u00c0 medida que o URL cresce com as tags de rastreamento, o c\u00f3digo se torna cada vez mais denso. Essa densidade aumenta significativamente o risco de falhas de leitura se a impress\u00e3o for pequena ou o ambiente estiver mal iluminado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos QR din\u00e2micos resolvem esse problema atuando como uma ponte digital. O c\u00f3digo f\u00edsico cont\u00e9m um link de redirecionamento curto e permanente que envia o usu\u00e1rio para o seu URL final com tags UTM. Isso oferece duas vantagens significativas:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"An\u00e1lise din\u00e2mica de QR\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capacidade de Leitura Melhorada<\/strong>: O padr\u00e3o f\u00edsico do c\u00f3digo permanece simples e f\u00e1cil de ler, independentemente de quantos par\u00e2metros de rastreamento voc\u00ea anexar ao link de destino.<\/li>\n<li><strong>Flexibilidade Operacional<\/strong>: Se voc\u00ea descobrir um erro no nome da sua campanha ou precisar alterar a p\u00e1gina de destino ap\u00f3s a impress\u00e3o, voc\u00ea pode <a href=\"https:\/\/pageloot.com\/pt\/how-to\/edit-qr-codes\/\">editar o c\u00f3digo QR<\/a> instantaneamente atrav\u00e9s do seu painel de gerenciamento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visualizando Seus Dados de Leitura de QR no Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que sua campanha estiver ativa, voc\u00ea pode monitorar o desempenho de seus materiais offline diretamente na interface do GA4. Isso permite que voc\u00ea veja exatamente quais posicionamentos f\u00edsicos est\u00e3o gerando mais engajamento e convers\u00f5es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abra o GA4 e navegue at\u00e9 a <strong>Relat\u00f3rios<\/strong> se\u00e7\u00e3o, ent\u00e3o selecione <strong>Aquisi\u00e7\u00e3o<\/strong> e <strong>Aquisi\u00e7\u00e3o de tr\u00e1fego<\/strong>.<\/li>\n<li>Localize o menu suspenso da dimens\u00e3o principal e altere-o para <strong>Meio da sess\u00e3o<\/strong>. Voc\u00ea dever\u00e1 ver `qr_code` listado se usou a conven\u00e7\u00e3o de nomenclatura recomendada.<\/li>\n<li>Adicione uma dimens\u00e3o secund\u00e1ria clicando no \u00edcone azul \u201c+\u201d e procurando por <strong>Fonte da sess\u00e3o<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta visualiza\u00e7\u00e3o personalizada revela as fontes espec\u00edficas \u2013 como diferentes localiza\u00e7\u00f5es de lojas ou materiais impressos \u2013 que est\u00e3o a gerar tr\u00e1fego. Ao <a href=\"https:\/\/pageloot.com\/pt\/blog\/tracking-qr-code-scans-over-time\/\">monitorizar as leituras de c\u00f3digos QR ao longo do tempo<\/a>, pode identificar tend\u00eancias sazonais e determinar quais canais f\u00edsicos proporcionam o melhor retorno do seu investimento em marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">Os par\u00e2metros UTM tornar\u00e3o o meu c\u00f3digo QR demasiado dif\u00edcil de digitalizar?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">Porque \u00e9 que o meu tr\u00e1fego de QR aparece como \u201cN\u00e3o Atribu\u00eddo\u201d no GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">Posso rastrear a localiza\u00e7\u00e3o geogr\u00e1fica de cada digitaliza\u00e7\u00e3o?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Aprenda como adicionar par\u00e2metros UTM a c\u00f3digos QR para rastrear marketing offline no Google Analytics. Melhore a atribui\u00e7\u00e3o, use c\u00f3digos QR din\u00e2micos e monitore dados no GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"pt"},"inLanguage":"pt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"Posso rastrear a localiza\u00e7\u00e3o geogr\u00e1fica de cada digitaliza\u00e7\u00e3o?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"pt"},"inLanguage":"pt"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}