{"id":45960,"date":"2025-09-08T15:19:16","date_gmt":"2025-09-08T15:19:16","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/top-7-ar-qr-code-uses-in-retail\/"},"modified":"2026-04-22T13:16:52","modified_gmt":"2026-04-22T13:16:52","slug":"top-7-ar-qr-code-uses-in-retail","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/blog\/top-7-ar-qr-code-uses-in-retail\/","title":{"rendered":"8 Exemplos de C\u00f3digo QR AR para Varejo para Impulsionar o Engajamento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os seus expositores de retalho n\u00e3o conseguem parar os compradores? A sinaliza\u00e7\u00e3o est\u00e1tica muitas vezes desaparece no fundo, causando oportunidades de vendas perdidas e baixo envolvimento do cliente. Este guia explora como a combina\u00e7\u00e3o de c\u00f3digos QR com realidade aumentada (RA) cria experi\u00eancias de compra imersivas que impulsionam as convers\u00f5es e fortalecem a lealdade \u00e0 marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a RA e os C\u00f3digos QR Funcionam Juntos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os retalhistas est\u00e3o cada vez mais a recorrer \u00e0 realidade aumentada para preencher a lacuna entre produtos f\u00edsicos e conte\u00fado digital. A pesquisa indica que produtos com conte\u00fado de RA podem alcan\u00e7ar <strong>94% taxas de convers\u00e3o mais altas<\/strong> do que aqueles sem. Esta tend\u00eancia reflete-se em tend\u00eancias mais amplas de <a href=\"https:\/\/pageloot.com\/pt\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">tend\u00eancias de leitura de c\u00f3digos QR<\/a>, onde as leituras de smartphones nos EUA dever\u00e3o atingir 100 milh\u00f5es at\u00e9 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao utilizar um <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">c\u00f3digo QR din\u00e2mico<\/a>, pode acionar estas experi\u00eancias diretamente a partir de um navegador de smartphone usando uma tecnologia conhecida como Web AR. Isto elimina a necessidade de os clientes descarregarem uma aplica\u00e7\u00e3o dedicada, removendo um ponto significativo de atrito. Quando implementa <a href=\"https:\/\/pageloot.com\/pt\/blog\/ar-qr-codes-for-product-demos-how-they-work\/\">experi\u00eancias de produtos de realidade aumentada<\/a>, permite que os utilizadores interajam com modelos 3D no seu ambiente do mundo real, o que aumenta significativamente a confian\u00e7a na compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplos Reais de C\u00f3digos QR de RA no Retalho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marcas de sucesso j\u00e1 dominaram a arte de combinar estas tecnologias para melhorar o tempo de perman\u00eancia e reduzir as taxas de devolu\u00e7\u00e3o. Ao examinar estes l\u00edderes, pode encontrar inspira\u00e7\u00e3o para a sua pr\u00f3pria estrat\u00e9gia digital-f\u00edsica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-composition-white-background-with-blue-and-l-9601-093c3d54d1af.webp\" alt=\"vitrine de RA no varejo\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">IKEA: Coloca\u00e7\u00e3o Virtual de Mobili\u00e1rio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A IKEA utiliza c\u00f3digos QR em cat\u00e1logos e embalagens para resolver o problema da d\u00favida de espa\u00e7o. Ao digitalizar um c\u00f3digo, os utilizadores podem colocar um modelo 3D em escala real de um sof\u00e1 ou secret\u00e1ria no seu quarto atrav\u00e9s da c\u00e2mara do telem\u00f3vel. Esta estrat\u00e9gia de visualiza\u00e7\u00e3o ajudou a IKEA a registar um <strong>27% aumento nos tamanhos dos cestos de compras online<\/strong> em 2022. Para replicar este sucesso, poder\u00e1 colocar c\u00f3digos QR em etiquetas de pequenos artigos na loja para mostrar aos clientes como esses artigos ficam como parte de uma divis\u00e3o totalmente mobilada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19 Crimes: R\u00f3tulos de Conta\u00e7\u00e3o de Hist\u00f3rias Interativos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A marca de vinho 19 Crimes revolucionou <a href=\"https:\/\/pageloot.com\/pt\/blog\/qr-codes-on-packaging-benefits-for-retail\/\">embalagens interativas<\/a> ao fazer seus r\u00f3tulos falarem. Escanear o c\u00f3digo QR na garrafa aciona uma anima\u00e7\u00e3o de RA onde figuras hist\u00f3ricas ganham vida para compartilhar suas hist\u00f3rias. Essa abordagem transformou uma garrafa padr\u00e3o em uma pe\u00e7a de entretenimento, gerando milhares de compartilhamentos nas redes sociais. Os profissionais de marketing podem usar uma narrativa semelhante para explicar a heran\u00e7a de uma marca ou a jornada \u201cda fazenda \u00e0 mesa\u201d de um produto alimentar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Compartilhe galerias, instru\u00e7\u00f5es ou hist\u00f3rias de marca instantaneamente usando o <a href=\"https:\/\/pageloot.com\/pt\/image-qr-code-generator\/\">Gerador de c\u00f3digo QR de imagem<\/a> para criar r\u00f3tulos interativos que envolvam seus clientes.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Sephora: Experimenta\u00e7\u00e3o Virtual de Beleza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na ind\u00fastria da beleza, as experimenta\u00e7\u00f5es virtuais resolvem o desafio de testar produtos sem amostras f\u00edsicas. A Sephora utiliza c\u00f3digos QR em displays de loja e materiais de marketing para permitir que os clientes vejam como diferentes tons de batom ou sombra ficam em seus pr\u00f3prios rostos por meio de um filtro de RA. Essa tecnologia tem sido associada a um <strong>aumento de 3,2x nas convers\u00f5es<\/strong> porque permite conselhos de beleza personalizados no ponto de venda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Puma e Nike: Navega\u00e7\u00e3o e Estilo na Loja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gigantes de artigos esportivos usam <a href=\"https:\/\/pageloot.com\/pt\/blog\/top-qr-code-placements-for-retail-stores\/\">posicionamentos estrat\u00e9gicos de c\u00f3digos QR<\/a> para aprimorar a experi\u00eancia da loja f\u00edsica. A Puma usa c\u00f3digos em etiquetas de sapatos para acionar selfies de RA com um mascote e fornecer <a href=\"https:\/\/pageloot.com\/pt\/blog\/ultimate-guide-to-qr-codes-for-retail-navigation\/\">navega\u00e7\u00e3o digital na loja<\/a>. Da mesma forma, as lojas \u201cStyle\u201d da Nike usam c\u00f3digos em manequins para desbloquear hologramas de RA que mostram produtos em movimento e oferecem sugest\u00f5es de estilo. Essas zonas interativas resultaram em <strong>25% tempos de perman\u00eancia mais longos<\/strong> em compara\u00e7\u00e3o com as se\u00e7\u00f5es tradicionais da loja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coca-Cola: Engajamento Personalizado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Coca-Cola frequentemente usa c\u00f3digos QR em latas para criar \u201ccriadores de mem\u00f3rias em v\u00eddeo\u201d personalizados. Durante as campanhas de feriado, escanear uma lata permite aos usu\u00e1rios criar mensagens AR personalizadas ou visualizar ursos polares ic\u00f4nicos em seu pr\u00f3prio ambiente. Esta estrat\u00e9gia \u00e9 particularmente eficaz para coletar dados prim\u00e1rios enquanto constr\u00f3i um engajamento emocional profundo durante as \u00e9pocas de pico de compras. Voc\u00ea pode refinar ainda mais isso usando <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-retailers-use-geotargeted-qr-codes-for-black-friday\/\">c\u00f3digos QR com segmenta\u00e7\u00e3o geogr\u00e1fica<\/a> para oferecer filtros AR espec\u00edficos da cidade ou sauda\u00e7\u00f5es de feriado locais.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Crie links din\u00e2micos com an\u00e1lises integradas para ver quais de suas experi\u00eancias AR est\u00e3o gerando mais tr\u00e1fego usando um <a href=\"https:\/\/pageloot.com\/pt\/link-qr-code-generator\/\">Gerador de C\u00f3digo QR de Link<\/a>.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ideias de Campanha para Experi\u00eancias de Varejo com AR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o de AR e c\u00f3digos QR oferece infinitas possibilidades para marketing criativo. Al\u00e9m das visualiza\u00e7\u00f5es b\u00e1sicas de produtos, considere estas ideias de campanha para diferenciar sua marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  Crie uma experi\u00eancia AR de \u201cUnboxing\u201d na embalagem de brinquedos que mostra um produto em a\u00e7\u00e3o antes mesmo de o cliente abrir a caixa.<\/li>\n<li>  Lance uma ca\u00e7a ao tesouro na loja onde escanear c\u00f3digos QR espec\u00edficos desbloqueia dicas AR e um c\u00f3digo de desconto final no caixa para impulsionar <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-to-set-up-qr-code-loyalty-programs\/\">programas de fidelidade com c\u00f3digo QR<\/a>.<\/li>\n<li>  Use c\u00f3digos em vitrines que permitem aos transeuntes visualizar e comprar produtos atrav\u00e9s de uma \u201cvitrine virtual\u201d AR mesmo quando a loja est\u00e1 fechada.<\/li>\n<li>  Inclua c\u00f3digos QR em etiquetas de equipamentos t\u00e9cnicos que revelam uma vis\u00e3o de \u201craio-X\u201d AR de recursos ocultos, como camadas imperme\u00e1veis ou amortecimento especializado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores Pr\u00e1ticas T\u00e9cnicas para Implanta\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para garantir que sua campanha AR seja acess\u00edvel e eficaz, siga estas diretrizes t\u00e9cnicas durante as fases de design e impress\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-or-vertical-composition-bl-4234-a18810140a31.webp\" alt=\"fluxo de varejo de QR de RA\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  Priorize a RA Baseada na Web para evitar o atrito de downloads de aplicativos; garanta que seus modelos 3D estejam no formato USDZ para dispositivos Apple e GLB para Android.<\/li>\n<li>  Use c\u00f3digos QR din\u00e2micos para que voc\u00ea possa atualizar o conte\u00fado de RA ou o modelo 3D sem ter que reimprimir sua embalagem f\u00edsica ou sinaliza\u00e7\u00e3o.<\/li>\n<li>  Mantenha alto contraste usando um c\u00f3digo escuro em um fundo claro para garantir a capacidade de leitura sob diversas condi\u00e7\u00f5es de ilumina\u00e7\u00e3o de varejo.<\/li>\n<li>  Garanta que o c\u00f3digo tenha um m\u00ednimo de <strong>1 x 1 polegada (2.5 x 2.5 cm)<\/strong> para embalagens de produtos, e aumente significativamente para c\u00f3digos destinados a serem escaneados \u00e0 dist\u00e2ncia.<\/li>\n<li>  Inclua uma chamada para a\u00e7\u00e3o (CTA) clara, como \u201cEscaneie para ver isso em sua casa\u201d, para definir expectativas e incentivar a intera\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a27e6ed6adcd\"><strong class=\"schema-faq-question\">Os clientes precisam baixar um aplicativo espec\u00edfico para visualizar c\u00f3digos QR de RA?<\/strong> <p class=\"schema-faq-answer\">N\u00e3o, a maioria das experi\u00eancias modernas usa RA Web. Isso permite que o conte\u00fado de realidade aumentada seja lan\u00e7ado diretamente no navegador padr\u00e3o do smartphone ap\u00f3s escanear o c\u00f3digo, proporcionando uma experi\u00eancia perfeita para o usu\u00e1rio.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-3bef29c42f9b\"><strong class=\"schema-faq-question\">Posso atualizar a experi\u00eancia de RA depois de imprimir os c\u00f3digos QR?<\/strong> <p class=\"schema-faq-answer\">Sim, desde que voc\u00ea use um c\u00f3digo QR din\u00e2mico. C\u00f3digos din\u00e2micos permitem que voc\u00ea altere a URL de destino ou o arquivo 3D hospedado a qualquer momento atrav\u00e9s do seu painel de gerenciamento, sem a necessidade de substituir os materiais impressos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-c0e9f895befd\"><strong class=\"schema-faq-question\">Quais formatos de arquivo s\u00e3o necess\u00e1rios para que os c\u00f3digos QR de RA funcionem?<\/strong> <p class=\"schema-faq-answer\">For the best compatibility, you should use USDZ files for iOS devices and GLB or GLTF files for Android. Many AR QR code generators now support hosting these files directly to simplify the deployment process. Implementing AR through QR codes transforms the shopping journey from a passive viewing experience into an active digital interaction. By following the lead of innovators like IKEA and Nike, you can reduce returns, increase engagement, and provide the interactive &#8220;wow&#8221; factor that modern consumers expect. Ready to bring your products to life with immersive digital content? Start your free 14-day trial with Pageloot and create your first AR-enabled QR code today.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra 8 exemplos de c\u00f3digos QR de RA para varejo da IKEA, Nike e Sephora. Aprenda como usar RA Web e c\u00f3digos QR din\u00e2micos para aumentar o engajamento e impulsionar as convers\u00f5es.<\/p>","protected":false},"author":17,"featured_media":50499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-45960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Retail AR QR Code Examples to Boost Engagement<\/title>\n<meta name=\"description\" content=\"Discover 8 retail AR QR code examples from IKEA, Nike, and Sephora. Learn how to use Web AR and dynamic QR codes to increase engagement and drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/pt\/blog\/top-7-ar-qr-code-uses-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Retail AR QR Code Examples to Boost Engagement\" \/>\n<meta property=\"og:description\" content=\"Discover 8 retail AR QR code examples from IKEA, Nike, and Sephora. Learn how to use Web AR and dynamic QR codes to increase engagement and drive conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/pt\/blog\/top-7-ar-qr-code-uses-in-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T15:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:16:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1376\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"8 Retail AR QR Code Examples to Boost Engagement\",\"datePublished\":\"2025-09-08T15:19:16+00:00\",\"dateModified\":\"2026-04-22T13:16:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/\"},\"wordCount\":1121,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/\",\"name\":\"8 Retail AR QR Code Examples to Boost Engagement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp\",\"datePublished\":\"2025-09-08T15:19:16+00:00\",\"dateModified\":\"2026-04-22T13:16:52+00:00\",\"description\":\"Discover 8 retail AR QR code examples from IKEA, Nike, and Sephora. Learn how to use Web AR and dynamic QR codes to increase engagement and drive conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-a27e6ed6adcd\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-3bef29c42f9b\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-c0e9f895befd\"}],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp\",\"width\":1376,\"height\":768,\"caption\":\"shopper scanning AR QR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"8 Retail AR QR Code Examples to Boost Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-a27e6ed6adcd\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-a27e6ed6adcd\",\"name\":\"Do customers need to download a specific app to view AR QR codes?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, most modern experiences use Web AR. This allows the augmented reality content to launch directly in the smartphone's default browser after scanning the code, providing a seamless experience for the user.\",\"inLanguage\":\"pt\"},\"inLanguage\":\"pt\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-3bef29c42f9b\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-3bef29c42f9b\",\"name\":\"Can I update the AR experience after I have printed the QR codes?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, as long as you use a dynamic QR code. Dynamic codes allow you to change the destination URL or the hosted 3D file at any time through your management dashboard without needing to replace the printed materials.\",\"inLanguage\":\"pt\"},\"inLanguage\":\"pt\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-c0e9f895befd\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/top-7-ar-qr-code-uses-in-retail\\\/#faq-question-c0e9f895befd\",\"name\":\"What file formats are required for AR QR codes to work?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For the best compatibility, you should use USDZ files for iOS devices and GLB or GLTF files for Android. Many AR QR code generators now support hosting these files directly to simplify the deployment process. Implementing AR through QR codes transforms the shopping journey from a passive viewing experience into an active digital interaction. By following the lead of innovators like IKEA and Nike, you can reduce returns, increase engagement, and provide the interactive u005cu0022wowu005cu0022 factor that modern consumers expect. Ready to bring your products to life with immersive digital content? Start your free 14-day trial with Pageloot and create your first AR-enabled QR code today.\",\"inLanguage\":\"pt\"},\"inLanguage\":\"pt\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Exemplos de C\u00f3digo QR AR para Varejo para Impulsionar o Engajamento","description":"Descubra 8 exemplos de c\u00f3digos QR de RA para varejo da IKEA, Nike e Sephora. Aprenda como usar RA Web e c\u00f3digos QR din\u00e2micos para aumentar o engajamento e impulsionar as convers\u00f5es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/pt\/blog\/top-7-ar-qr-code-uses-in-retail\/","og_locale":"pt_BR","og_type":"article","og_title":"8 Retail AR QR Code Examples to Boost Engagement","og_description":"Discover 8 retail AR QR code examples from IKEA, Nike, and Sephora. Learn how to use Web AR and dynamic QR codes to increase engagement and drive conversions.","og_url":"https:\/\/pageloot.com\/pt\/blog\/top-7-ar-qr-code-uses-in-retail\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-09-08T15:19:16+00:00","article_modified_time":"2026-04-22T13:16:52+00:00","og_image":[{"width":1376,"height":768,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Escrito por":"Siim T","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"8 Retail AR QR Code Examples to Boost Engagement","datePublished":"2025-09-08T15:19:16+00:00","dateModified":"2026-04-22T13:16:52+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/"},"wordCount":1121,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp","articleSection":["Blog"],"inLanguage":"pt"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/","url":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/","name":"8 Exemplos de C\u00f3digo QR AR para Varejo para Impulsionar o Engajamento","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp","datePublished":"2025-09-08T15:19:16+00:00","dateModified":"2026-04-22T13:16:52+00:00","description":"Descubra 8 exemplos de c\u00f3digos QR de RA para varejo da IKEA, Nike e Sephora. Aprenda como usar RA Web e c\u00f3digos QR din\u00e2micos para aumentar o engajamento e impulsionar as convers\u00f5es.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-a27e6ed6adcd"},{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-3bef29c42f9b"},{"@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-c0e9f895befd"}],"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-retail-lifestyle-scene-inside-a-modern-store-a-shopper-scanning-9663-569c92422110.webp","width":1376,"height":768,"caption":"shopper scanning AR QR"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"8 Retail AR QR Code Examples to Boost Engagement"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Crie C\u00f3digos QR Online Gratuitos","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1781639827","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi faz parte dos servi\u00e7os inovadores de gerador de c\u00f3digo QR da Pageloot. Com uma profunda experi\u00eancia de mais de 5 anos somente em c\u00f3digos QR, Siim se tornou um especialista no assunto. Ele faz avan\u00e7os significativos no aproveitamento da tecnologia QR para simplificar e aumentar as intera\u00e7\u00f5es digitais. Sua jornada n\u00e3o come\u00e7ou apenas aqui. Siim tem um extenso hist\u00f3rico digital, com mais de 10 anos de s\u00f3lida experi\u00eancia no setor de Software como Servi\u00e7o (SaaS), o que comprova seu profundo conhecimento em solu\u00e7\u00f5es digitais.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-a27e6ed6adcd","position":1,"url":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-a27e6ed6adcd","name":"Os clientes precisam baixar um aplicativo espec\u00edfico para visualizar c\u00f3digos QR de RA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No, most modern experiences use Web AR. This allows the augmented reality content to launch directly in the smartphone's default browser after scanning the code, providing a seamless experience for the user.","inLanguage":"pt"},"inLanguage":"pt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-3bef29c42f9b","position":2,"url":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-3bef29c42f9b","name":"Posso atualizar a experi\u00eancia de RA depois de imprimir os c\u00f3digos QR?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, as long as you use a dynamic QR code. Dynamic codes allow you to change the destination URL or the hosted 3D file at any time through your management dashboard without needing to replace the printed materials.","inLanguage":"pt"},"inLanguage":"pt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-c0e9f895befd","position":3,"url":"https:\/\/pageloot.com\/blog\/top-7-ar-qr-code-uses-in-retail\/#faq-question-c0e9f895befd","name":"Quais formatos de arquivo s\u00e3o necess\u00e1rios para que os c\u00f3digos QR de RA funcionem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For the best compatibility, you should use USDZ files for iOS devices and GLB or GLTF files for Android. Many AR QR code generators now support hosting these files directly to simplify the deployment process. Implementing AR through QR codes transforms the shopping journey from a passive viewing experience into an active digital interaction. By following the lead of innovators like IKEA and Nike, you can reduce returns, increase engagement, and provide the interactive u005cu0022wowu005cu0022 factor that modern consumers expect. Ready to bring your products to life with immersive digital content? Start your free 14-day trial with Pageloot and create your first AR-enabled QR code today.","inLanguage":"pt"},"inLanguage":"pt"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/45960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/comments?post=45960"}],"version-history":[{"count":5,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/45960\/revisions"}],"predecessor-version":[{"id":52811,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/posts\/45960\/revisions\/52811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/media\/50499"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/media?parent=45960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/categories?post=45960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/pt\/wp-json\/wp\/v2\/tags?post=45960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}