{"id":3051,"date":"2019-04-23T22:38:13","date_gmt":"2019-04-23T22:38:13","guid":{"rendered":"https:\/\/pageloot.com\/?p=3051"},"modified":"2026-10-23T06:01:16","modified_gmt":"2026-10-23T06:01:16","slug":"newspapers-and-magazines","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/qr-codes-on\/newspapers-and-magazines\/","title":{"rendered":"QR Code em Jornais e Revistas: Como Usar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Um c\u00f3digo QR num an\u00fancio de jornal ou revista envia os leitores da p\u00e1gina impressa para um website, v\u00eddeo, cup\u00e3o ou PDF. Para adicionar um: crie o c\u00f3digo, imprima-o com pelo menos 2 x 2 cm (0.8 x 0.8 polegadas) com uma margem em branco \u00e0 volta, coloque uma breve chamada para a\u00e7\u00e3o ao lado e teste-o no papel real antes da tiragem. Este guia abrange cada passo para c\u00f3digos QR em an\u00fancios impressos em revistas e jornais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Respostas R\u00e1pidas para C\u00f3digos QR em Jornais e Revistas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tamanho:<\/strong> pelo menos 2 x 2 cm (0.8 x 0.8 polegadas). Use de 3 a 4 cm (1.2 a 1.6 polegadas) para a maioria dos an\u00fancios de revistas e um pouco mais para papel de jornal.<\/li>\n<li><strong>Zona de sil\u00eancio:<\/strong> mantenha uma margem em branco de pelo menos quatro m\u00f3dulos (os pequenos quadrados) em cada lado.<\/li>\n<li><strong>Cores:<\/strong> c\u00f3digo escuro num fundo claro e simples. Preto no branco \u00e9 a escolha mais segura.<\/li>\n<li><strong>Coloca\u00e7\u00e3o:<\/strong> parte m\u00e9dia ou inferior do an\u00fancio, longe da dobra ou lombada.<\/li>\n<li><strong>Tipo de c\u00f3digo:<\/strong> um c\u00f3digo din\u00e2mico se o an\u00fancio for veiculado por semanas ou se quiser estat\u00edsticas de leitura. Um c\u00f3digo est\u00e1tico \u00e9 suficiente para um link \u00fanico que nunca mudar\u00e1.<\/li>\n<li><strong>Antes de imprimir:<\/strong> digitalize uma prova no papel real com pelo menos um iPhone e um telem\u00f3vel Android.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Porque a M\u00eddia Impressa Ainda Funciona com um C\u00f3digo QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os leitores de jornais e revistas abrandam e leem. Um an\u00fancio impresso tamb\u00e9m tem espa\u00e7o para explicar o que o c\u00f3digo faz e porque um leitor deve digitaliz\u00e1-lo. Uma frase como \u201cDigitalize para ver o v\u00eddeo da receita\u201d informa o leitor o que acontece a seguir, o que um c\u00f3digo sem contexto n\u00e3o faz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alimenta\u00e7\u00e3o, editoras, educa\u00e7\u00e3o, retalho e servi\u00e7os locais usam todos a impress\u00e3o. Um c\u00f3digo QR conecta essa audi\u00eancia ao seu website, v\u00eddeo, oferta ou aplica\u00e7\u00e3o sem pedir a ningu\u00e9m para digitar um URL.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Conecte Seus An\u00fancios Impressos a Campanhas Digitais<\/strong> Use o <a href=\"https:\/\/pageloot.com\/pt\/link-qr-code-generator\/\">Gerador de C\u00f3digo QR de Link<\/a> para criar um c\u00f3digo QR para qualquer URL, pronto para ser inserido no seu pr\u00f3ximo an\u00fancio de jornal ou revista.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">O Que Ligar a um C\u00f3digo QR de Revista ou de Jornal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decida o que o c\u00f3digo faz antes de desenhar o an\u00fancio. O destino decide a chamada para a\u00e7\u00e3o, o tamanho e a posi\u00e7\u00e3o na p\u00e1gina.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website ou p\u00e1gina de destino:<\/strong> uma p\u00e1gina de campanha, p\u00e1gina de produto ou formul\u00e1rio de inscri\u00e7\u00e3o, feito com o <a href=\"https:\/\/pageloot.com\/pt\/link-qr-code-generator\/\">Gerador de C\u00f3digo QR de Link<\/a><\/li>\n<li><strong>Documento PDF:<\/strong> um cat\u00e1logo, menu, kit de imprensa ou suplemento, feito com o <a href=\"https:\/\/pageloot.com\/pt\/pdf-qr-code-generator\/\">Gerador de QR Code de PDF<\/a><\/li>\n<li><strong>V\u00eddeo:<\/strong> um v\u00eddeo de produto, receita ou entrevista, feito com o <a href=\"https:\/\/pageloot.com\/pt\/youtube-qr-code-generator\/\">Gerador de QR Code do YouTube<\/a><\/li>\n<li><strong>Cupom apenas para impress\u00e3o:<\/strong> uma oferta que apenas os leitores desta edi\u00e7\u00e3o podem resgatar, feita com o <a href=\"https:\/\/pageloot.com\/pt\/coupon-qr-code-generator\/\">Gerador de QR Code para Cupom<\/a><\/li>\n<li><strong>\u00c1udio:<\/strong> um MP3 de uma entrevista com jornalista ou um segmento de podcast<\/li>\n<li><strong>Perfil social ou detalhes de contato:<\/strong> um c\u00f3digo ao lado do nome do escritor para que os leitores possam seguir ou contatar o colaborador<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos reais: uma revista de culin\u00e1ria pode vincular uma p\u00e1gina de receita ao v\u00eddeo completo. Um an\u00fancio classificado de jornal pode vincular a um an\u00fancio de propriedade com fotos. Uma loja local pode imprimir um c\u00f3digo de cupom em um jornal semanal e contar quantas pessoas o resgatam. Quanto mais r\u00e1pido e relevante for o resultado da leitura, mais leituras voc\u00ea obter\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como Adicionar um C\u00f3digo QR a um An\u00fancio de Jornal ou Revista<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Abra o <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">Gerador de C\u00f3digo QR<\/a> e escolha o tipo: link, PDF, v\u00eddeo ou cupom.<\/li>\n<li>Insira o destino. Use um URL curto e final. URLs mais longos criam um c\u00f3digo mais denso que exige mais espa\u00e7o na impress\u00e3o.<\/li>\n<li>Escolha uma cor de c\u00f3digo escura e um fundo claro. Adicione um logotipo apenas se o c\u00f3digo permanecer f\u00e1cil de escanear. N\u00e3o adicione um logotipo a um c\u00f3digo pequeno de jornal.<\/li>\n<li>Baixe um arquivo vetorial (SVG ou PDF) para a impressora. Um PNG deve ter pelo menos 1000 px de largura se nenhum arquivo vetorial for poss\u00edvel.<\/li>\n<li>Posicione o c\u00f3digo no layout do an\u00fancio em 2 x 2 cm ou maior, com uma zona de sil\u00eancio em branco ao redor.<\/li>\n<li>Adicione uma chamada para a\u00e7\u00e3o ao lado do c\u00f3digo que diga o que o leitor obt\u00e9m.<\/li>\n<li>Pe\u00e7a \u00e0 publica\u00e7\u00e3o ou impressor uma prova, depois escaneie-a com v\u00e1rios telefones antes da tiragem final.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Como Criar um C\u00f3digo QR Que Seja Escaneado<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Personalize o c\u00f3digo visualmente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo preto simples se mistura \u00e0 p\u00e1gina. Cores da marca e um pequeno logotipo no centro mostram aos leitores a quem o c\u00f3digo pertence. Use o <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">Gerador de C\u00f3digo QR<\/a> para definir suas cores, adicionar um logotipo e escolher uma forma que se ajuste ao layout do seu an\u00fancio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantenha um contraste forte. Os m\u00f3dulos do c\u00f3digo devem ser muito mais escuros que o fundo. Preto no branco \u00e9 o mais confi\u00e1vel. N\u00e3o inverta as cores (c\u00f3digo claro em um fundo escuro) e n\u00e3o coloque o c\u00f3digo sobre uma foto ou um padr\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Escolha din\u00e2mico em vez de est\u00e1tico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UMA <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">c\u00f3digo QR din\u00e2mico<\/a> armazena um link de redirecionamento curto em vez do endere\u00e7o final. Voc\u00ea pode alterar para onde o c\u00f3digo aponta depois que milhares de c\u00f3pias forem impressas, e o c\u00f3digo impresso permanece o mesmo. C\u00f3digos din\u00e2micos tamb\u00e9m mostram estat\u00edsticas de leitura: quando, onde e em que dispositivo as pessoas leram. Saiba mais sobre <a href=\"https:\/\/pageloot.com\/pt\/how-to\/edit-qr-codes\/\">como editar c\u00f3digos QR<\/a> ap\u00f3s a impress\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo est\u00e1tico \u00e9 suficiente quando o link nunca mudar\u00e1 e voc\u00ea n\u00e3o precisa de estat\u00edsticas, por exemplo, um link permanente para sua p\u00e1gina inicial. Para um an\u00fancio que fica no ar por semanas, ou um an\u00fancio cuja oferta pode terminar, o c\u00f3digo din\u00e2mico vale a pena. Um c\u00f3digo est\u00e1tico nunca expira. Um c\u00f3digo din\u00e2mico em um plano mensal ou anual para de funcionar quando o plano termina, ent\u00e3o mantenha o plano ativo enquanto a edi\u00e7\u00e3o estiver em circula\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3digos din\u00e2micos t\u00eam um teste gratuito de 14 dias. Veja os planos em <a href=\"https:\/\/pageloot.com\/pt\/pricing\/\">pageloot.com\/pricing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Atualize Seus An\u00fancios Sem Reimprimir<\/strong> O <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">Gerador de QR Code Din\u00e2mico<\/a> permite alterar seu URL de destino a qualquer momento e ver leituras por data, local e tipo de dispositivo.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Escreva uma chamada para a\u00e7\u00e3o clara<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque uma frase curta perto do c\u00f3digo que diga o que o leitor obt\u00e9m. &#8220;Leia para assistir ao v\u00eddeo da receita&#8221; ou &#8220;Leia para seu desconto de leitor&#8221; funciona. &#8220;Leia aqui&#8221; n\u00e3o diz nada. Se o leitor n\u00e3o souber o que est\u00e1 por tr\u00e1s do c\u00f3digo, a maioria o ignorar\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Otimize o destino para dispositivos m\u00f3veis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo leitor que escaneia um c\u00f3digo impresso acessa um telefone. A p\u00e1gina deve carregar rapidamente, caber em uma tela pequena e mostrar a oferta no topo. Antes de imprimir, teste todo o caminho, desde a leitura at\u00e9 a p\u00e1gina de destino, tanto no iOS quanto no Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diretrizes de Posicionamento e Dimensionamento para C\u00f3digos QR em Revistas e Jornais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamanho, posicionamento e papel decidem se um c\u00f3digo \u00e9 lido. Estas s\u00e3o as regras principais.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/print-qr-guidelines-d8534d-42f62ebd1211.webp\" alt=\"Diretrizes para c\u00f3digos QR impressos\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tamanho m\u00ednimo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imprima o c\u00f3digo com pelo menos <strong>2 x 2 cm (cerca de 0.8 x 0.8 polegadas)<\/strong>. Um tamanho funcional para a maioria dos an\u00fancios de revista \u00e9 de 1.2 a 1.6 polegadas (30 a 40 mm). C\u00f3digos densos, com URLs longas, precisam de mais espa\u00e7o. Veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/qr-code-sizing-for-different-print-materials\/\">diretrizes de dimensionamento de c\u00f3digo QR para diferentes materiais de impress\u00e3o<\/a> para conselhos espec\u00edficos de formato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Papel de jornal versus papel couch\u00e9 de revista<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O papel de jornal \u00e9 poroso e absorve tinta, ent\u00e3o detalhes finos ficam suaves e o c\u00f3digo pode imprimir mais escuro e borrado do que na tela. Use um c\u00f3digo maior (3 cm ou mais), um design quadrado simples, sem logotipo no centro e preto puro sobre branco. O papel de revista brilhante imprime mais n\u00edtido, mas o reflexo pode dificultar a leitura. Pe\u00e7a uma \u00e1rea fosca ao redor do c\u00f3digo se o editor puder fazer isso. Esses tamanhos s\u00e3o um ponto de partida seguro. Sua prova decide o tamanho final.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zona de sil\u00eancio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deixe uma margem em branco de pelo menos quatro m\u00f3dulos em todos os lados. Esta margem permite que a c\u00e2mera encontre o c\u00f3digo. N\u00e3o permita que texto, fotos ou bordas a invadam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Posicionamento na p\u00e1gina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque o c\u00f3digo na parte central ou inferior do an\u00fancio, onde um leitor possa segurar a p\u00e1gina e apontar o telefone. Cantos s\u00e3o f\u00e1ceis de passar despercebidos. Mantenha o c\u00f3digo longe da lombada ou dobra de uma revista, pois a dobra o distorce. N\u00e3o coloque o c\u00f3digo na borda da p\u00e1gina que ser\u00e1 cortada. Veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">melhores pr\u00e1ticas para o posicionamento de c\u00f3digos QR em marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualidade de impress\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envie ao impressor um arquivo vetorial (SVG, PDF ou EPS) para que o c\u00f3digo permane\u00e7a n\u00edtido em qualquer tamanho. Um c\u00f3digo de baixa resolu\u00e7\u00e3o \u00e9 a raz\u00e3o mais comum para a falha de um c\u00f3digo impresso. Veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">como as t\u00e9cnicas de impress\u00e3o impactam a escaneabilidade do c\u00f3digo QR<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sempre teste antes da tiragem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalize uma prova no seu tamanho final, no papel real, com v\u00e1rios telefones, \u00e0 luz do dia e \u00e0 luz ambiente. Um c\u00f3digo que digitaliza no seu monitor pode falhar no papel. Veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/best-practices-for-qr-code-readability\/\">melhores pr\u00e1ticas para legibilidade de c\u00f3digos QR<\/a> para uma lista de verifica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e3o est\u00e1 digitalizando? Verifique estas causas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pequeno demais:<\/strong> abaixo de 2 cm, ou menor do que a prova permite. Aumente-o.<\/li>\n<li><strong>Sem zona de sil\u00eancio:<\/strong> texto ou imagens tocam o c\u00f3digo. Adicione uma margem em branco.<\/li>\n<li><strong>Baixo contraste ou cores invertidas:<\/strong> use um c\u00f3digo escuro em um fundo claro.<\/li>\n<li><strong>C\u00f3digo na dobra:<\/strong> afaste-o da lombada.<\/li>\n<li><strong>Tinta espalhada em papel de jornal:<\/strong> amplie o c\u00f3digo e remova o logotipo.<\/li>\n<li><strong>C\u00f3digo denso:<\/strong> encurte a URL, ou use um c\u00f3digo din\u00e2mico, que tem um link curto e um padr\u00e3o menos denso.<\/li>\n<li><strong>Link quebrado:<\/strong> um c\u00f3digo din\u00e2mico em um plano expirado, ou uma p\u00e1gina de destino que foi removida.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como Rastrear e Medir Sua Campanha de QR Code Impresso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00fancios impressos s\u00e3o dif\u00edceis de medir. Quando um leitor v\u00ea um an\u00fancio e mais tarde digita seu endere\u00e7o, voc\u00ea n\u00e3o sabe se o an\u00fancio causou a visita. Um c\u00f3digo digitalizado, sim, lhe diz.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/magazine-qr-analytics-1be624-3c6f7f430b0e.webp\" alt=\"An\u00e1lise de campanha QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">c\u00f3digos QR din\u00e2micos<\/a> voc\u00ea pode ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total de leituras e leituras \u00fanicas:<\/strong> quantas vezes o c\u00f3digo foi usado<\/li>\n<li><strong>Data e hora da leitura:<\/strong> qual edi\u00e7\u00e3o ou dia gerou mais leituras<\/li>\n<li><strong>Localiza\u00e7\u00e3o:<\/strong> quais regi\u00f5es responderam<\/li>\n<li><strong>Tipo de dispositivo:<\/strong> iOS ou Android, que o ajuda a verificar a p\u00e1gina m\u00f3vel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Crie um c\u00f3digo para cada publica\u00e7\u00e3o, edi\u00e7\u00e3o ou posicionamento de an\u00fancio. Assim, pode comparar t\u00edtulos e posi\u00e7\u00f5es. O n\u00edvel de detalhe depende do seu plano. Saiba mais sobre <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-qr-codes-track-print-ad-engagement\/\">Como o QR code mede o engajamento de an\u00fancios impressos<\/a> e <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">como os c\u00f3digos QR conectam o marketing impresso e digital<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Veja Quem Est\u00e1 a Digitalizar e Quando<\/strong> Acompanhe digitaliza\u00e7\u00f5es por data, localiza\u00e7\u00e3o e dispositivo com o Pageloot\u2019s <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">Gerador de QR Code Din\u00e2mico<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Juntando Tudo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo QR num jornal ou revista funciona quando o leitor obt\u00e9m algo que vale a pena digitalizar: um v\u00eddeo, uma oferta ou informa\u00e7\u00e3o que n\u00e3o cabe na p\u00e1gina. Torne o c\u00f3digo grande o suficiente, mantenha a margem em branco, explique-o numa linha e teste-o no papel real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use um c\u00f3digo din\u00e2mico se quiser alterar o destino ou ver os resultados. Use um c\u00f3digo est\u00e1tico para um link permanente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre impress\u00e3o, veja <a href=\"https:\/\/pageloot.com\/pt\/how-to\/use-qr-codes-in-print-media\/\">como usar c\u00f3digos QR na m\u00eddia impressa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0bde87feeccb\"><strong class=\"schema-faq-question\">Que tamanho deve ter um c\u00f3digo QR num an\u00fancio de revista ou jornal?<\/strong> <p class=\"schema-faq-answer\">Imprima o c\u00f3digo com pelo menos 2 x 2 cm (aproximadamente 0,8 x 0,8 polegadas). Para a maioria dos an\u00fancios de revista, 3 a 4 cm (1,2 a 1,6 polegadas) \u00e9 mais seguro. Em papel de jornal, use um tamanho maior, porque a tinta se espalha no papel. Sempre teste uma prova.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a7b9f430c59f\"><strong class=\"schema-faq-question\">Devo usar um c\u00f3digo QR din\u00e2mico ou est\u00e1tico em uma campanha impressa?<\/strong> <p class=\"schema-faq-answer\">Use um c\u00f3digo din\u00e2mico se o an\u00fancio for veiculado por um longo tempo, a oferta puder mudar, ou se voc\u00ea quiser estat\u00edsticas de leitura como data, localiza\u00e7\u00e3o e dispositivo. Voc\u00ea pode editar o destino ap\u00f3s a impress\u00e3o. Use um c\u00f3digo est\u00e1tico para um link permanente que voc\u00ea nunca precise mudar. C\u00f3digos est\u00e1ticos n\u00e3o expiram.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b20720c01444\"><strong class=\"schema-faq-question\">Onde devo colocar um c\u00f3digo QR em um an\u00fancio de revista ou jornal?<\/strong> <p class=\"schema-faq-answer\">Coloque-o na parte central ou inferior do an\u00fancio. Evite cantos, a dobra e a lombada de uma revista. Mantenha uma margem em branco de pelo menos quatro m\u00f3dulos ao redor e adicione uma chamada para a\u00e7\u00e3o curta.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-880270bca103\"><strong class=\"schema-faq-question\">Voc\u00ea pode colocar um c\u00f3digo QR em um jornal?<\/strong> <p class=\"schema-faq-answer\">Sim. An\u00fancios de jornal, classificados e artigos podem todos conter um c\u00f3digo QR. Use um tamanho maior, tinta escura sobre um fundo claro e sem logotipo, porque o papel de jornal absorve tinta e suaviza detalhes finos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b7d9fa3c440\"><strong class=\"schema-faq-question\">Como fa\u00e7o para rastrear leituras de um c\u00f3digo QR de revista?<\/strong> <p class=\"schema-faq-answer\">Use um c\u00f3digo QR din\u00e2mico. Ele mostra quando, onde e em que dispositivo as pessoas escanearam. D\u00ea a cada revista, edi\u00e7\u00e3o ou an\u00fancio seu pr\u00f3prio c\u00f3digo para que voc\u00ea possa compar\u00e1-los. Os c\u00f3digos din\u00e2micos da Pageloot t\u00eam um teste gratuito de 14 dias.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-6a40987fe26e\"><strong class=\"schema-faq-question\">A que deve um c\u00f3digo QR num an\u00fancio impresso ligar?<\/strong> <p class=\"schema-faq-answer\">Uma p\u00e1gina otimizada para dispositivos m\u00f3veis que entrega o que a chamada para a\u00e7\u00e3o prometeu, como um v\u00eddeo, um cupom ou uma p\u00e1gina de produto. N\u00e3o direcione para uma p\u00e1gina inicial gen\u00e9rica.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-9a2f9253c4d6\"><strong class=\"schema-faq-question\">Por que meu c\u00f3digo QR n\u00e3o escaneia em uma p\u00e1gina de revista?<\/strong> <p class=\"schema-faq-answer\">As causas comuns s\u00e3o um c\u00f3digo muito pequeno, nenhuma margem em branco ao redor, baixo contraste, posicionamento na dobra, ou uma imagem de baixa resolu\u00e7\u00e3o. Teste uma prova no papel real com v\u00e1rios telefones.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-51ec5fb5f806\"><strong class=\"schema-faq-question\">Os c\u00f3digos QR impressos expiram?<\/strong> <p class=\"schema-faq-answer\">Um c\u00f3digo est\u00e1tico n\u00e3o expira. Um c\u00f3digo din\u00e2mico em um plano mensal ou anual torna-se inativo ap\u00f3s o t\u00e9rmino do plano, ent\u00e3o mantenha o plano ativo enquanto a edi\u00e7\u00e3o estiver em circula\u00e7\u00e3o.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Transforme an\u00fancios impressos em intera\u00e7\u00f5es digitais com QR codes para jornais e revistas. Veja boas pr\u00e1ticas de design, tamanho e rastreio de scans.<\/p>","protected":false},"author":17,"featured_media":54413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes in Newspapers and Magazines<\/title>\n<meta name=\"description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. 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